Posts by: Heidi Volpe

The Daily Edit – Friday
1.6.12

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UCLA Magazine

Design Director and Photo Editor: Charlie Hess
Art Director: Suzannah Mathur
Editor: Jack Feuer

Photographer: J Bennett Fitts

Heidi: How did this idea come about?
Charlie: When I was art directing Buzz Magazine (too many years ago) I was able to run a photo essay in every issue for a few years. It was immensely satisfying and fun. The subjects would come from my relationships with photographers I liked and admired. And always from the photographer’s personal passion projects — basically the stuff they’d shoot for love, but needed a venue to show the work.

With my current magazine clients I suggest photo essays whenever my editors have the space. Everyone seems to like them and they’re a nice break from the copy-driven features. The concept I pitched was this: Everyone knows the picture postcard views of UCLA (as seen in countless TV shows and movies) but what about the real UCLA campus, the seemingly mundane places, the in-between spaces, the landscapes that everyone passes but few people notice. Let JB explore campus and find the hidden beauty of UCLA behind and between the landmarks.

Did you give any specific art direction other than in-between spaces?
It turns out that JB used to sneak onto campus as a kid and skateboard. He knew the campus well (or at least the ramps and jumps!) but he hadn’t been back for years. So I pretty much set him loose, with a few general guidelines. I wanted his perspective, not mine.

After he’d been shooting early mornings and late nights for a few weeks he felt he had some work prints worth looking at. We spent a lunch going over them, which was great because at that point he was pretty deep into it but it was all fresh to me. I gave him some notes and suggestions of where he should focus. He went back a few more times and then we settled on about ten of our favorites. It was pretty seamless and I think the essay is much stronger because I knew when to butt out!

What do you look for in photography?
Legendary music producer Don Was, after remastering “Exile on Main Street,” said that what defines rock and roll is the imperfections, what happens when the drummer is slightly OFF the beat. That’s what makes it rock and roll and not digitally auto-tuned drivel. That’s what I wanted JB to shoot — the human imperfections and random moments, the “off-beat” — NOT the visual equivalents of Auto Tune.

Now that everything’s digital it’s too easy to make it “perfect.” What I love about JB’s landscape work (and even more so in portraiture) is the mistakes and imperfections that make it real. We try to do as little “airbrushing” as possible; I think it makes photographs more credible and sincere, though I know I”m fighting a losing battle!

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Thursday
1.5.12

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W

Creative Director: Alex Gonzalez
Design Director: Joseph Logan
Art Director: Anna C. Davidson-Evans
Photography Director: Caroline Wolff
Photo Editor: Jacqueline Bates

Photographer: Ron Haviv

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Wednesday
1.4.12

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Vanity Fair

Design Director: Chris Dixon
Photography Director: Susan White
Art Director: Julie Weiss
Senior Photography Editors: Sasha Erwitt, Susan Phear

Photographer: James Nachtwey

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Monday
1.2.12

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Los Angeles Times Magazine

Creative Director: Rip Georges
Art Director: Hansen Smith
Photo Editor: Hannah Harte
Contributing Photo Editor: Kim Pollock

Photographer: Brian Leatart

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Friday
12.31.11

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W

Creative Director: Alex Gonzales
Design Director: Anton Ioukhnovets
Art Director: Anna C. Davidson-Evans
Photography Director: Caroline Wolff
Photo Editor: Jacqeline Bates

Photographer: Nick Knight

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Wednesday
12.28.11

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GQ

Design Director: Fred Woodward
Creative Director: Jim Moore
Director of Photography: Dora Somosi
Art Director: Thomas Alberty
Senior Photo Editor: Krista Prestek

Photographer: Jason Madara

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Monday
12.26.11

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Elle

Creative Director: Joe Zee
Design Director: Paul Ritter
Photo Director: Pippa Lord
Associate Photo Editor: Louisa Parkinson

Photographer: Jason Schmidt

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Wednesday
12.21.11

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Field&Stream

Design Director: Sean Johnston
Photography Director: John Toolan
Associate Art Director: Kim Eddy 

Photographer: Plamen Petkov
Food Styling: Roscoe Betsill

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

 

Heidi: I see you have a bit of beauty and more feminine still life in your work, was this a challenge for you to shoot masculine food?
Plamen: It is never a challenge when the food looks appetizing, I want the viewer to taste the picture, to see what I am seeing.

What was the hardest part of this shoot?
The hardest part was not letting it become overly-stylized, keeping it slightly messy but still attractive. It needed to look like it was prepared in a cabin without too much emphasis on presentation, we all strove to make it look incidental yet appetizing.

It’s great styling, what kind of direction was discussed?
Mostly we discussed texture and color, having worked with Roscoe before was a plus.

The Daily Edit – Monday
12.19.11

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New York Times Magazine

Design Director: Arem Duplessis
Director of Photography: Kathy Ryan
Art Director: Gail Bichler
Deputy Photo Editor: Joanna Milter

Photographer: Brian Ulrich

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Friday
12.16.11

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Outside

Creative + Photo Director: Hannah McCaughey
Photo Editor: Amy Silverman
Art Director: John McCauley 

Photographer: Inga Hendrickson

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

 

Heidi: Typically you shoot products for the magazine, what inspired this new direction?
Inga: Hannah McCaughey, Outside Magazine’s creative director, and I worked together on this one. We  wanted to do something that showed a character who the viewer followed on his journey through all of the fitness myths being written about. We wanted to do something that didn’t take itself too seriously so we used the a Ken doll as our protagonist and Outside has used Ken before as a character. Photographer Chris Buck and shot a great feature for Outside starring a Ken-like doll several years back. We wrote to Chris to warn him and get his blessings, which he was kind enough to give us. Thanks Chris!!

Tell me about this shoot, where are these locations?
Ken is such a funny character that we thought it would be good to bring him back for a cameo. Ken and I would tool around town together playing dress up and finding fun locations here in Santa Fe. In fact, the shoot was so fun that I still tote Ken around with me looking for fun scenarios to put him in! It doesn’t raise too many eyebrows as long as I remember to put his clothes back on between wardrobe changes.

Are these shot with the iphone/hipstamatic or some other photo app?
Yes, they were shot on my iPhone using the hipstamatic app. Being a fictional character, Ken seemed like a good choice to illustrate the myth idea, and this style of shooting kept it loose.

I know you are a staff photographer for Outside, do you have a studio space at the magazine?
I do a lot of freelance work for Outside but I’m usually in the studio. (Outside has a beautiful studio space where I do most of the shooting.) This feature was mostly shot on location so that was a nice change of pace for me.

The Daily Edit – Thursday
12.15.11

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whole living

Design Director: Matthew Axe
Art Director: Jamie Prokell
Associate Art Directors: Alexandra Drozda, Erin Wengrovius
Senior Associate Photo Editor: Erika Preuss

Photographer: Sarah Maingot

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

The Daily Edit – Monday
12.12.11

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allure

Creative Director: Paul Cavaco
Design Director: Deanna Filippo
Photo Director: Nadine McCarthy
Associate Photo Editor: Holly Watson

Photographer: Nicholas Moore

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.