Posts by: A Photo Editor

Art Producers Speak: Helen Cathcart

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Helen Cathcart who is a wonderful talent who deserves greatly to be recognized as she is an incredibly well-rounded photographer who can shoot just anything and make you want to either eat it/visit it/or meet it.

I chased this candy floss seller down Chowpatty beach like a madwoman. I was out there photographing for Mr. Todiwala’s Bombay Cookbook and this image made it onto the cover.

I chased this candy floss seller down Chowpatty beach like a madwoman. I was out there photographing for Mr. Todiwala’s Bombay Cookbook and this image made it onto the cover.

I have photographed backstage for Nicholas Oakwell Couture since his first show. He produces the most beautiful clothes. I love the crescendo that builds up backstage until the models walk out on the runway.

I have photographed backstage for Nicholas Oakwell Couture since his first show. He produces the most beautiful clothes. I love the crescendo that builds up backstage until the models walk out on the runway.

This shot was part of an Australian themed recipe shoot for House and Garden. I have a wonderful picture editor there and he has given me many opportunities in shooting a range of different things for the magazine.

This shot was part of an Australian themed recipe shoot for House and Garden. I have a wonderful picture editor there and he has given me many opportunities in shooting a range of different things for the magazine.

This was an advertorial shot for John Lewis and commissioned by the Guardian. I love to make my images look painterly and was particularly pleased with this one.

This was an advertorial shot for John Lewis and commissioned by the Guardian. I love to make my images look painterly and was particularly pleased with this one.

Conde Nast Traveler US sent me to shoot this amazing hotel in the desert in Israel and my poor friend got roped into donning a swimsuit and posing for me.

Conde Nast Traveler US sent me to shoot this amazing hotel in the desert in Israel and my poor friend got roped into donning a swimsuit and posing for me.

I really like this shot of Derren Brown standing in front of a painting he has done of his father. I think it captures a moment which shows his personality, which is actually quite shy, and also that it showcases the fact that he is an amazing portrait painter which not a lot of people know him for.

I really like this shot of Derren Brown standing in front of a painting he has done of his father. I think it captures a moment which shows his personality, which is actually quite shy, and also that it showcases the fact that he is an amazing portrait painter which not a lot of people know him for.

This is one of my favourite recipe shots of Limbu Pani, which I shot back in London for the Mr. Todiwala Bombay Cook Book.

This is one of my favourite recipe shots of Limbu Pani, which I shot back in London for the Mr. Todiwala Bombay Cook Book.

I absolutely fell in love with the Isle of Skye on this commission. This shot is of a deerstalker on the hunt for some venison.

I absolutely fell in love with the Isle of Skye on this commission. This shot is of a deerstalker on the hunt for some venison.

I shot a lovely book this year which was a bit of a departure for me called ‘The House Gardener’. This was an interior shot from a great location house we used.

I shot a lovely book this year which was a bit of a departure for me called ‘The House Gardener’. This was an interior shot from a great location house we used.

I got up at 4am to go out with Olivier Parpillon on his boat. It was for a feature on Bourget du Lac, a village with 4 Michelin starred restaurants. He supplies them all with Lavaret, a fish only found in that lake.

I got up at 4am to go out with Olivier Parpillon on his boat. It was for a feature on Bourget du Lac, a village with 4 Michelin starred restaurants. He supplies them all with Lavaret, a fish only found in that lake.

This was one of my favourite shots from a Cookbook I shot on recipes from the Amalfi Coast by the Caldesi’s. It was in fact my first of many cookbook’s, commissioned by Hardie Grant who I love working for.

This was one of my favourite shots from a Cookbook I shot on recipes from the Amalfi Coast by the Caldesi’s. It was in fact my first of many cookbook’s, commissioned by Hardie Grant who I love working for.

This image was part of a shoot for a Corney and Barrow Christmas Catalogue. It was the first time I realized the feel I could get if I was shooting in near darkness!

This image was part of a shoot for a Corney and Barrow Christmas Catalogue. It was the first time I realized the feel I could get if I was shooting in near darkness!

How many years have you been in business?
I actually started out as a photo editor for 5 years and when my boss found out I did photography too, he let me commission myself for some features, but I made the leap to full time photographer about 3 years ago.

Are you self-taught or photography school taught?
I did a degree in Photography but I would not attribute that in any way to me making a living from Photography today. It was a very fine art based course with no interest in actually teaching you how to get a job at the end of it. I spent 8 hours a day in the dark room which isn’t very useful to me now. I followed it up with an MA in Design and Art Direction in order to get me out of waitressing and I learnt much more from that!

I gained most of my technical knowledge from two photographers I worked with on my picture desk but mainly I believe you learn on every shoot and that there is a way of seeing things that you can’t really teach.

Who was your greatest influence that inspired you to get into this business?
I was given Eve Arnold’s Book ‘In Retrospect’ my by Aunt when I was quite young. I absolutely loved her style and what she captured and how she had just gone out there and put herself in situations. I think that was definitely my main inspiration that I could be a photographer. Although I don’t shoot fashion, fashion photography always inspired me and especially the early fashion photographers such as Richard Avedon and Herb Ritts.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I have to say this can be quite difficult when you become busy and are shooting commissioned work all the time. For me I make sure to mix up the work I am doing which is why I shoot a lot of different things.

I am trying to be more strict with myself to shoot more personal work but I made a concerted effort at the end of last year that I was going to take some time away from shooting altogether to get my creativity back. I went to Cape Town for 6 weeks at the start of this year just to get to the light, get into a different way of life, even paint! It was just what I needed.

I find that somehow my work has always been inspired by nature and going back to that always helps me.

Do you find that some creatives love your work but the client holds you back?
Every shoot is so different but this can definitely happen. At the end of the day you and the creative are usually on the same page so you will try to push the boundaries as much as possible. A lot of it is about dealing with people and explaining your point of view on the shoot. Almost selling it I guess. Once they see what I am doing they usually go with it. I have very rarely felt restricted and having been on the photo editor side of things I think I can see things from both sides quite well.

What are you doing to get your vision out to the buying audience?
It is sometimes so hard to find time to update the buying audience on your work but so important. I try to do a little newsletter every so often. I use instagram a lot and I have a blog that I like to show personal work and recent shoots, and this goes out to art buyers I have worked with and would like to work with.

What is your advice for those who are showing what they think the buyers want to see?
I think you can easily slip into this, especially because it is very important to listen to what the buyer has asked for and make sure they get it, but I have always found that when you produce something that is entirely your point of view and you are really happy with it, it is usually different to anything else and that is the work attracts other work.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
I’m not shooting for myself as often as I would like. I really want to get a film camera so that when I shoot for myself it doesn’t feel like work, it feels completely different. I find it takes me a few days to unwind, not shooting at all for me to see things for myself again so I try to block out days where I don’t take commissions for this to happen. I get a lot of inspiration from travel though and this usually keeps my work fresh. I have been planning for ages to shoot behind the scenes at a strip club but can’t find any strippers! If anyone knows any, let me know!

How often are you shooting new work?
At the moment I’m shooting almost every day. I love what I do and keep getting commissions that I love which are very hard to say no to!

———-

Helen specialises in photographing food, travel, interiors and portraits. She started her career as a photo director, followed by freelance picture editing and photo direction on various news stand titles including British Vogue. After a move to Sydney she made the transition to full time photographer and now shoots for numerous magazines and brands and has photographed a number of cookbooks. Helen is currently based in London.
www.helencathcart.com
www.helencathcart.blogspot.com
twitter and Instagram: @helencathcart

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

The Goal Of Tech Companies In Photography Is To Generate More

- - Blog News

they see photography as a communication tool. Like words. A language to interpret. While professionals certainly do not ignore photography as a communication tool, they also see it as a product . The finality of a photograph, for a pro, is to sell it. The finality of a photograph, for a tech company, it to generate more. What they sell is a continuous, uninterrupted stream. They do not care about individual images, they care about scale. A photograph is only as good as it effect on other users.

via Instagram knows more about photography than you | Photo/Tech.

Pricing & Negotiating: Book Cover For Politician’s Memoir

by Craig Oppenheimer Wonderful Machine

Shoot Concept: Seamless and environmental portraits of a prominent politician.

Licensing: Use of up to two images on the front/back cover of a book with a print run of up to 200,000.

Location:  A state capitol building in the Northeast.

Shoot Days: 1

Photographer: Corporate and portraiture specialist

Client: Large publishing company

Here is the estimate:

estimate_redacted

Concept/Licensing:            

The publishing company was working with an active politician to create and distribute his memoir, and they asked the photographer to capture a few seamless and environmental portraits for the front and back covers. The assignment was pretty straightforward, but they needed the shoot to take place within a few days in a non-local city to the photographer, and given the subject, we knew that the photographer would have very little time to actually shoot the subject. These factors put upward pressure on the fee since it required a skilled photographer to work in these conditions and complete the project within a very tight timeframe.

The photographer completed a nearly identical project for the same publisher a few years ago, and while he couldn’t recall the print run of the book, the publisher agreed to a fee of $8,500 plus expenses. A quick chat with the publisher’s art director led me to believe that they were willing to pay the same amount this time, but they hoped to keep the bottom line around $15,000. The fee sounded healthy for the print run, but it did include two images, and I anticipated that their contract might include rights that would put additional upward pressure on an appropriate fee.

Just for reference, I did check the fee against a few pricing resources. Corbis suggested a rate of $1,258, but their options max out at a print run of 30,000. For a print run higher than 30,000, they ask that you contact them. Getty suggested $2,325 for a print run of up to 250,000 including electronic distribution, and Fotoquote suggested a rate up to $2,835 for a similar print run. If I didn’t know what the publishing company paid previously, I may have priced the two images around $2,750 each, and then added on a creative fee of a few thousand dollars, which happens to bring the fee close to $8,500. This (along with previous experience) reassured me that the fee was appropriate.

Photographer Travel/Pre-Production: The photographer planned to fly to the location the day before the shoot, and since the actual shooting time would likely wrap before noon, he planned to catch a flight back that same day. Additionally, he’d spend a considerable amount of time beforehand to coordinate his crew and make travel arrangements. We figured that getting there and back would add up to a full day, and added on a second day to account for the pre-production.

Assistants: Both assistants would be driving to the location from a major metropolitan city, but since the location was still a good distance from them, we figured they’d drive up the night before the shoot as well (bringing us to one shoot day, and two half-travel days). The first assistant would be responsible for renting an SUV and coordinating the equipment rental, so we added an extra day at a lower rate for him to do so beforehand.

Hair/Makeup Stylist: This is typically much lower than the rate I’d include for a hair/makeup stylist, but they were local to the remote location and offered to work a half day at this rate. We originally anticipated that the stylist would travel in with the assistants, and I’d typically anticipated a day-rate of up to $1,200 if that was the case. However, I wasn’t going to argue with the local stylist’s rate, especially since we knew the travel expenses would likely put us over the client’s suggested budget of $15,000.

SUV Rental: This covered three days to rent a large SUV big enough for the two assistants and the equipment ($475), fuel ($100) and insurance ($125).

Lodging: While we probably could have gotten away with a cheap hotel around $100/night (or less), we anticipated having to pay higher rates since the reservations would be made just a day before traveling. I figured $200/night for three rooms would be plenty.

Equipment Rental: The photographer would bring his camera and a minimal amount of gear, but the first assistant would still need to pick up a backup body with multiple lenses ($500), a roll of paper and stands for the seamless backdrop ($100), as well as various lighting/grip equipment including backups ($1,500). The backup equipment pushed the rental fees up a bit, but when you only have a few minutes with a subject, you better be prepared if your equipment fails.

Airfare: Rates for flights were about $500, and I anticipated paying $50 in baggage fees both ways.

Shoot Processing for Client Review: This covered the time it would take the photographer to download, edit, color process, rename files and deliver a web gallery for the publisher to review.

Selects Processed for Reproduction: The photographer would further process the two final images that the publisher selected, and he anticipated it taking less than an hour per image.

Miles, Parking, Meals, Taxi, Misc.: I included a $75/day/person “per diem” to cover meals for the photographer and his assistants for both the travel and shoot days ($450 total), as well as $100 for the taxi the photographer would take to/from the airport and $200 for unanticipated miscellaneous expenses.

Results: Despite the fact that our estimate was above their suggested budget, the photographer was quickly awarded the job and completed the assignment two days later. While the publisher signed our estimate/terms, they also provided us with the following contract:

contract_original_Redacted

The formatting and organization of the contract was a bit confusing, and it seemed like a combination of a “fill in the blank” document (a lot of which was already filled out by the art director) and a “choose your own adventure” novel (especially section 4). In addition to some reformatting, I made the following changes:

- I noted that there would be 2 selected final images

- In section 4, I clarified that they’d pay the photographer $10,000 (his creative/licensing fee plus his travel/pre-production fees) plus expenses.

- I initially clarified that the rights included in section 5 were for a print run of up to 200,000. However, the publisher’s rights manager preferred to not include that language. He said “occasionally [we] exceed our estimates, and we do not want to find ourselves in violation of the terms of our own agreement if the book surpasses expectations.” We were willing to remove the language about the print run, but I wanted the photographer to benefit from the use of his photos in future editions (including foreign language editions) of the book. I revised this section to state that they can use the photos in the “initial English language edition” only. It could be printed and distributed abroad, but not in any other language.

- Further down in section 5, they asked to detail a pre-determined rate for subsequent paperback editions. We noted that the photographer would receive 50% of his creative/licensing fee for use of his photos on the first English language paperback trade or mass-market editions of the book. This was based on the agreed upon percentage from his previous project with the publisher, plus our experience and knowledge of other publishing contracts.

- Lastly, I noted in section 7 that the photographer would retain self-promotional rights to the images.

Here is the revised version of the contract:

contract_revised_Redacted

The publishing company accepted our revisions, and the book will be in stores within the next few months.

If you have any questions, or if you need help estimating or producing a project, please give us a call at (610) 260-0200. We’re available to help with any and all pricing and negotiating needs—from small stock sales to big ad campaigns.

Getty Images Are Now Free For Online Editorial Use

- - Stock, Working

Last week news broke that Getty Images was making the majority of its collection available for editorial and acedemic embedding as long as they can append a footer at the bottom of the picture. The Verge reported that according to Craig Peters, a business development exec at Getty Images the ship sailed long ago as far as trying to prevent unauthorized use of their images online (story here) and their “content was everywhere already”.

Peter Krogh of The DAM Book has a different take on the situation. He speculates that the Carlyle Group, the private equity firm that has majority ownership of Getty is looking to cash out before a 1.2 billion dollar loan comes due in 2016 and given that Getty’s 2011 revenue was $900 million their profit is likely a small fraction of that and so they need to do something quickly to increase the value of the company.

Peter goes on to theorize that the whole embedding business is about gathering information which I agree can be more valuable than money to investors. You should read his entire post here: http://thedambook.com/getty-did-what

You only have to look the Facebook purchases of Instagram and WhatsApp or the stock price of Twitter to understand that users are more valuable than revenue. So I think Getty is going to get on the user bandwagon by allowing free use of their images. What’s crazy about everyone getting on the user bandwagon is they all have the same plan to make money in the end: advertising. I think some simple math will prove that adding up all the minutes spent on an application times the current ad rates does not equal the valuation all these companies supposedly have. Getty is very late to a game of chicken with companies that have a tiny fraction of the overhead. All signs point to a writedown for the Carlyle Group in 2016.

Nothing Can Substitute Hard Work And Caring About Your Subject

- - Blog News

Nothing can substitute for hard work or, even more importantly, caring about one’s subject. Also, and this becomes probably more difficult as one ages and perhaps experiences less energy to be called upon when needed, one wants to try to be just a little bit better today than yesterday or last week, or last year.  It’s not one’s peers one needs to think about in terms of improving, it’s simply trying to be a little better than one was or has been. It’s not easy and it’s not in anyway guaranteed to happen. But it’s a goal one needs to pursue. It’s really competing with one’s self and being honest, to know if the work is up to par or maybe not.

via reFramed: In conversation with photographer William Albert Allard – Framework – Los Angeles Times.

Art Producers Speak: Topher Cox

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Creative Director: I nominate Topher Cox. His book pretty much speaks for itself.

Mike Stoddard.  Rodeo series

Mike Stoddard. Rodeo series

Personal work

Personal work

Philips Healthcare.  All actors

Philips Healthcare. All actors

Alex S.

Alex S.

Cut Flowers

Cut Flowers

Black Angels Project

Black Angels Project

Charlie Vagabond, Skater, Travler

Charlie Vagabond, Skater, Travler

Philips Healthcare, All Actors

Philips Healthcare, All Actors

Philips Healthcare, All Actors

Philips Healthcare, All Actors

Playball Foundation, MMB

Playball Foundation, MMB

Wilnor Tereau, Haitian Footballer

Wilnor Tereau, Haitian Footballer

Welder, Maine, Bangor Savings Bank

Welder, Maine, Bangor Savings Bank

Cybex International

Cybex International

Bombay Beach, CA.  Post shoot walkabout.  If you have not been there yet you must go now before it is gone!!!!

Bombay Beach, CA. Post shoot walkabout. If you have not been there yet you must go now before it is gone!!!!

How many years have you been in business?

When did I start. Hmmm, hard to say. I would say it has been a good 7 years now. Before that I was a freelance photo assistant, which is a whole business in itself. Shooting for your self while helping others out. That got me ready to break out on my own. It taught me a thing or two… or three.

My folks told me I was helping at my dad’s studio before I could walk.

Are you self-taught or photography school taught?

I took a couple of classes (thank you Mr. Simon, TR and Doc), but I guess you could say I am mostly self-taught. I grew up in the photography business. My father was a photographer and my mother was the art director at Cosmopolitan Magazine. So my nursery was my father’s studio, and then when I got a bit older I would go to my mom’s office and play with my toys on the floor as my mother and Helen Gurley Brown would be looking at slides on the light box above me. I would go hang out on shoots all the time as a kid. I would watch and learn. That was my school. Not only how to shoot, but how to work with people.

I went to school and studied Psychology at Syracuse University. During the summers I would work as a photo assistant, studio aide, and stylist assistant. It was a great way to see the business from all sides. After graduation I busted my ass as a photo assistant for a long time. I went all over the world carrying camera bags and such. That’s an education!

One time I had a photo student ask me a bunch of things about the strobes and ratios, f stops etc. Sure, I know all that, but I told him, “brother, when it is too dark I turn them up, and when it is too bright I turn them down”. I think education is really important, but owning what you know and putting it to use is what is really important.

I did a short stint working at MTV. That taught me a lot about making budgets, the corporate life, and being in a cubicle for 8 hours a day.

Who was your greatest influence that inspired you to get into this business?

As I said previously, I grew up in it. It was kind of the family business it is the business I know. I still had to make my way up the ladder. No one handed anything to me.

So I wouldn’t say it was any one person, it was all the photographers I knew as a kid. I loved what they did.
Funny thing is that when I told a bunch of them that I was going to be a photographer they all suggested I do otherwise. They told me the photo days of the 80′s and 90′s were long gone. It is true, but it is whole new era….an exciting one.
I love to keep it simple. I have always loved the work of Richard Avedon, Paolo Roversi, Bruce Weber, and Irving Penn.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?

One thing I love is the opportunities of the digital era and how technology is constantly changing and improving things. I can shoot stills for a client and shoot video at the same time. That way their stills and video match in style and vision exactly. They love it, I love it. I get to see my photos come to life in video.

You have to look around you all the time, see what is out there, look online, look in magazines, see what you love and try to bring it to your vision. Make it your own. Growing up in NYC everything was constantly changing, I think you have to do that with yourself. Reinvent yourself all the time, but keep your true self in there.

One thing about photography is that it takes you to places that you would otherwise never go and meet people you would never meet. I find that to be so inspiring. Every model or subject has a story, every place has something new to offer. I find inspiration there.

Photography has taken me all over the world. It has shown me so many things and opened so many doors.
If I go somewhere on location for work I make sure to get up early and stay up late to wander around. I am lucky to be there, and I find inspiration from what is around me at all times.

Do you find that some creatives love your work but the client holds you back?

My job is to take what the client and creatives want, and translate that into my photography. I have to bring all that info and pull it down to a moment in time that may last 1/1000th of a second. That is my job. “Hold me back”, no, I want to give them what they want. I want to make them happy. Making them happy inspires me. If you feel they are holding you back I feel you have to rethink what you are doing. Sure, this is art, this is vision, this is a piece of you…..but this is also work and a job. And your (my) job is to give them what they want….and maybe show them something they didn’t know they wanted. You can always do it both ways, your way, and their way. Then they can look to see what they like best. I did that for a big client of mine. I would shoot the way they wanted and then I would shoot the way I wanted. In the end, they liked my vision more. Now when you look at all their photography it is in my style. That didn’t happen over night, but over time they changed and reinvented their image. If you really get frustrated, then do some work on the side for yourself….which you should be doing anyway.
I hear about photographers who are difficult to work with or get mad at everyone on set. What is that!? We are so lucky to do what we love for a living. We should get down and kiss the ground every day to be thankful. Hold me back, ha, I should be throwing rose petals at their feet as they walk into their office everyday for giving me the opportunity to live like I do. Right now I am sitting in my sun filled studio next to my sleeping dog while my kids are healthy and happy at school and my wife is at work….I have nothing to complain about. My work gave me this….and my clients gave me this.

What are you doing to get your vision out to the buying audience?

The internet is an amazing thing. You can show your work to folks all the time. You can show them things in bits and pieces. Over time they will remember you.
I hated carrying my portfolios around from place to place. I would pick them up and realize that no one had even opened them up. That sucks….BUT, you have to keep picking yourself up and keep going. Some will give up and some will make it.
AND….I have an agent:-) She is great at getting my work out there. It really helps to have someone give you a kick in the ass too when you are feeling down. She knows the ins and outs of how things work.

What is your advice for those who are showing what they think the buyers want to see?

OK, Here is where I am supposed to say “be true to yourself”, right?. Yes, be true to yourself. Make your style. Refine that style. Show that style.

BUT… remember there is A LOT of money riding on these shoots. There is so much time put into them before you even came into the project. Clients are quick to move on if they don’t like the work. There are a lot of other options out there. SO, they also have to see that you can do what THEY need.

I had a client tell me the other day that last year was their best year in sales ever and that it had a lot to do with my photos. Holy crap! How happy did that make me feel! That is also a lot of pressure. Better sales mean that they can keep all their workers and stay open. All those workers can keep their jobs and feed their families. Not only here where they make the product, but also all over the world where the parts are made or the metal is …wait…how do they make metal?
Anyway you get the idea. You have to show yourself in the work, but that work also has to work for them.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?

Of course. I love to shoot. The money is the bonus. With digital there should not be anything holding you back from shooting everyday. There was a time when I had my fridge stocked with film. I was limited by choosing to eat or processing my film. Now, you can shoot, shoot, shoot.
It doesn’t have to be a big production. You can keep your camera next to your bed and shoot before your feet hit the floor if that is your thing. But it is fun to put something all together and see it come to life.

How often are you shooting new work?

All the time. And even that isn’t enough. Shoot to live, Live to shoot.
If It is not on a CF card yet, it is in my head. Sleeping can be difficult at times because you are thinking about what you want to shoot and how you are going to make that happen.

——————-

Topher Cox grew up in New York and now lives outside of Boston. No longer a huge rock star in Japan, he lives in a house with a white picket fence with his wife, two kids, and a dog. No minivan yet.

They all get back to NYC often for work, friends, and family.

Topher is represented by Katherine Hennessy at www.kate-company.com.
His work can be seen there and on his website www.tophercox.com

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Failure Must Become An Essential Part Of All Our Work

- - Blog News

there are very few photographers who are so securely established that they can afford not to experiment in order to adapt to the new rules

failure must become an essential part of all our work; if you’re not failing it means you’re working in a comfort zone and as the visual world changes at breakneck speed, to live in a comfort zone is itself a failure! However, don’t bet the ranch on any single experiment: try many things and be prepared to fail often but in little ways

via Photo Expert Stephen Mayes on the Changing Future of Photography.

The Selfie heard all around the world

- - Blog News

If any one needed a confirmation of where photography is heading, last night was a prime example. Relegated to taking full length fashion shots behind barricades, or shooting the stage from a balcony, pro photographers were by far outclassed by attendees taking and publishing their own images using their cell phones. They could only watch as publications worldwide went to twitter to find and publish the best images. If it wasn’t for the glamour aspect of having rows of Tuxedo dressed photographers continuously flashing the red carpet as celebrities bathe in the sweet flow of mass admiration, it is probable that the Academy would dismissed them all and let the participants photograph the event. After all, they make no money from the pictures taken and it does cost a lot to organize their presence.

via The Selfie heard all around the world | Thoughts of a Bohemian.

I Like The Composition Of A Picture More Than I Like The Subject

- - Blog News

“I would take a street photograph if I happened to have the right camera at the right moment but I almost never do. I have nothing against reportage. People have accused me of being afraid of doing it. And, I figure, that’s probably true.“But it’s also to do with composition. I like the composition of a picture, the dance of colours and shapes across it, more than I like the subject. I love whatever subject I’m working on at the time because it’s taking me into the picture. When I’m done with the picture, I’m probably done with the subject. Some might say that’s a bit hostile and bit detached. But I go with my impulses and it seems that the art of composition is a great art.”

via New artistic directions for photographer Jeff Wall in Amsterdam – FT.com.

Art Producers Speak: Vytautas Serys

- - Art Producers Speak

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Vytautas Serys. His landscapes are outstanding, his last show in Berlin has received complements (even though it was packed) and atmosphere during the opening was just great.

"Winter's Fairytale" - chilly moonlit lanscape in Sweden

“Winter’s Fairytale” – chilly moonlit lanscape in Sweden

"Warm in the Cold" - colds of Sweden, published by National Geographic

“Warm in the Cold” – colds of Sweden, published by National Geographic

"Sunscarf" - soft tones in Antelope Canyon, USA

“Sunscarf” – soft tones in Antelope Canyon, USA

"Mosaic" - colours of Iceland that soon landed on the pages of GEO

“Mosaic” – colours of Iceland that soon landed on the pages of GEO

"Monumental Sunset" - soft sunset tones in Monument Valley, USA

“Monumental Sunset” – soft sunset tones in Monument Valley, USA

"Man and Sea" - Atlantic coast in Portugal

“Man and Sea” – Atlantic coast in Portugal

"Majestic" - grandness of nature in Iceland

“Majestic” – grandness of nature in Iceland

"Gentle Touch of a Cloud" - rainy day in Iceland

“Gentle Touch of a Cloud” – rainy day in Iceland

"Eye of the Earth" - otherworldly colors in Yellowstone National Park, USA

“Eye of the Earth” – otherworldly colors in Yellowstone National Park, USA

"Deep Painter's Dream" - magical greys in Yosemite National Park, USA

“Deep Painter’s Dream” – magical greys in Yosemite National Park, USA

"Blue Eyed" - playful blossoms in Lithuania

“Blue Eyed” – playful blossoms in Lithuania

"At the Foot" - big lake near bigger mountains in Canada

“At the Foot” – big lake near bigger mountains in Canada

"Artwalk" - interactive art installation in Maastunnel, Rotterdam, the Netherlands

“Artwalk” – interactive art installation in Maastunnel, Rotterdam, the Netherlands

"A Look to the Past" - passing a little hill in Lithuania

“A Look to the Past” – passing a little hill in Lithuania

How many years have you been in business?

Technically, it all started with my first camera, which was a present for my 10th birthday. It got stuck in my hands and has been there ever since. There was only one button, but it was enough to land me the role of photographer in our 4th grade fashion show. When referring to income generating photography, since 2012.

Are you self-taught or photography school taught?

Both. I began as a teenager in an effort to achieve images that would be at as good as on postcards seen in shops. Then it became about creating something more. Later, I started attending various classes and university courses. I also studied myself, and continue to do so, from books, photographs and other photographers, with whom I am constantly surrounded, or randomly meet on the street. I see learning as a never-ending process.

Who was your greatest influence that inspired you to get into this business?

Creative vibes, as well as support from my family, friends and fans, played a very important role in my motivation. Magnificent nature and high quality publications have always been the biggest source of inspiration for me. At some point, there came a moment when I knew it was time to move into this profession myself.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?

New people reveal new perceptions, new environments create new ideas and new stories bring out new points of view. Placing myself in dynamic environments, traveling and meeting different people allows me to keep a continually fresh view towards life. When I am taking a photo, I always ask myself if it is worth hanging on my own wall.

Do you find that some creatives love your work but the client holds you back?

People are different and so are their ways of thinking. It is wonderful when there is a creative match and luckily, most of the time, I end up in such situations. Working in a good team is always rewarding. Some clients have different vision and needs. Then I have to adjust, forget my ideals, and do what suits their preferences best.

What are you doing to get your vision out to the buying audience?

It is about doing what I adore and remaining enthusiastic. It is also as much about creating as about sharing, listening and hearing who wants to see what. I prefer exhibiting true passion and finding creative ways to advertise. E.g. sending self-made cards, rather than store-bought ones.

What is your advice for those who are showing what they think the buyers want to see?

Tastes differ. One cannot satisfy everyone. One good relationship brimful of mutual understanding is much better two average ones. Create your own thing, do what you like the most and search for the right clients. As there are plenty of artists, there are also many buyers who always want to see something new and unique… something that has not been seen before and cannot be predicted.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?

Yes. We live in a majestic planet, where hidden beauty surrounds us all the time. Whether skiing or climbing, my camera is always in my backpack and I constantly search for the moment as well as new points of view and unique angles. I also like to take short, half-day, even 2-3 day long photographic explorations of a particular area or phenomenon, which usually ends up as a little, narrated photo story.

How often are you shooting new work?

Regularly. It can be a planned photo shoot or a spontaneous outing. If I see a bunch of people playing in a mud pool at a festival, why not to jump right into the middle and take some shots? Some moments cannot be planned.

———–

Regularly acknowledged by competition judges and publishers such as National Geographic, GEO, etc., Vytautas Šėrys is an explorer who could never imagine his life without the outdoors, traveling and photography.

His soul is constantly seeking for new points of view, true local experiences and ways to translate them into images freezing the magic of the real moment.

After living in Lithuania, Netherlands, Sweden, and Italy, Vytautas chose Berlin, Germany as the next stop in his journey through life.

www.vserys.com
www.facebook.com/vserysphoto
info@vserys.com

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Empowering Photographers to Embrace an Uncertain Future

- - Blog News

This digital environment has created whole new ways in which we can interact. And we need to be stimulated to do that, inspired to do that. We need to look at new models that do it in ways we haven’t even imagined before.

We know the community has felt stuck in some ways, threatened in others, because of limited economic resources. This field is not being supported in the way that we desperately need for photography to continue to connect us in a world that is fractured and that we need to understand better.

It is incredibly important to not feel disempowered but to feel re-empowered.

via NYTimes Lens Blog.