That image has now become so iconic – but what drove its impact was the fact that people had seen the man standing in front of the tanks on TV, as well as footage of the violent crackdown the night before. The still photographs that a few of us took of that ‘tank man’ scene seemed unremarkable to me, because I was so far away on that balcony.
Posts by: A Photo Editor
I’m writing to let you know that my next film, KORENGAL, is about to come out on May 30th in New York. Tim and I had planned to make a follow-up to Restrepo, but a few weeks after going to the Oscars, Tim was killed in Libya while covering the civil war. I teamed up with our original editor and continued the project anyway. Restrepo was intended to give civilians an idea of what combat feels like; KORENGAL is completely different. It is meant to help soldiers – and civilians – understand the experience of war. How does fear work? What is courage? Why do so many soldiers miss the war? Why is it so hard to come home?
KORENGAL is completely self-financed and self-released. The upside is that no one could tell us how to make our film; the downside is that it is incredibly hard – and expensive – to get an independent film to hit critical mass and go nationwide. But that is exactly what we are going to try to do. If we sell out the Sunshine Theater (Houston and First Avenue) on opening weekend (May 29-June 1), Landmark will take our film nationwide. It will be a real victory for independent film – and for the whole national conversation about war and its aftermath.
In addition, a ticket stub from the film will get you a free beer or house wine at the Half King (23rd Street and Tenth Avenue ) on opening weekend.
Below is a link to pre-buy tickets. Obviously the daytime shows are the hardest to fill, so if you can go to those instead of an evening show, that would be fantastic. Thank you so much for your support. I can’t wait to hear what you think of our film.
Thank you so much for your support. I can’t wait to hear what you think of our film.
…people would be surprised that contemporary artists often “did not get a bean” for taking part in shows at publicly funded galleries. She said the practice of not paying artists was now deeply entrenched in gallery culture “and presents a worrying trend”.
Jonanthan Blaustein: When did you fall in love with photography?
Reid Callanan: My junior year of college, which I spent abroad in London. I was a geology major in college, at St. Lawrence University, and couldn’t find a geology program to mesh into in London. So I took a year at Richmond College, which offers a cross-cultural program.
I took a photo class, though I’d never done any serious photography before that. The teacher was wonderful, and that’s where I got the bug. Her guidance and inspiration, alongside the great city like London, was enough to turn my head around.
When I came back to school for my senior year, my focus was on photography. My degree was in geology, but I spent a lot of time in the darkroom, making my own pictures.
JB: Does this mean that you’ve got a hidden trove of black and white street photos from London?
RC: I do. In storage, I have pictures that I thought, at the time, were amazing photographs that would catapult me into the A-list of photography. Of course, that was a young man’s misplaced calculations and expectations.
I haven’t gone back and pulled those out. I had a lot of images from Speakers Corner which is a great place to do street photography. And there are other images from London, the British Isles and the Continent.
I traveled a lot when I was there. I ended up in the Soviet Union, for my spring trip, and went to St. Petersburg, which at that point was called Leningrad. I went to Moscow too.
I was one of the first tourists to get into the Soviet Union, back in the mid-70’s. They had just opened up the country in a limited way, and I was lucky enough to get on a trip. It was an eye-opening experience.
JB: And you took pictures?
RC: Yes, in St. Petersburg, but I was not so free to photograph in Moscow, as it was the seat of the KGB, and was a much more closed city.
Early on, I developed a love of traveling with my camera. If you fast forward to the Santa Fe Workshops over the last 10 years, a big part of our expansion has been in travel photography and workshops. Going to places like San Miguel de Allende in Mexico, or Havana, Cuba.
It’s a big part of our business right now: traveling with your camera. You open up many doors and windows when you go to a place with a camera that you wouldn’t have otherwise.
JB: What is that lesson you learn in Physics? Light particles behave differently when they’re observed than when they’re not? Is that right? I’m sure you know what I mean.
RC: One of the stories I like to tell the students when they come here, particularly in a portrait class, is how important that camera is to you, when you’re approaching a person to make their picture.
With a camera around your neck, it’s relatively easy to walk up to a total stranger, introduce yourself, and say something like “I love your face. I love the way you look. I love the way you’re leaned against the wall. And I’d really love to make some pictures of you, and in the process, just talk about who you are, and what you do in this world.
You can do that with a camera. Imagine trying to do that to somebody without one. Imagine walking up to somebody without a camera and saying, “I love the way you look. You have a great face. I’d love to spend some time talking with you.”
They’d think you were crazy.
JB: You’d get a kick in the johnson.
RC: Yup. You’re right.
JB: Allow me to switch gears. I really appreciate that you guys at the Workshops have sponsored this series of interviews. I’d love to show my gratitude by putting on my art professor hat for a moment.
I’m in Taos, and we’re all hippies up here. You bring up a large archive of photographs, and then mention that it includes pictures from the former Soviet Union, which is a super-hot-topic right now. Then you say you haven’t gone back and looked at them.
Let me put you on the spot? How about you dig the work out from storage? Who’s to say? Maybe they are the immature photos you remember?
Or maybe, as you’ve changed, you’ll see them differently. You never know until you look.
RC: I will do that.
RC: You know, there’s a wonderful story that Sam Abell tells. He’s one of our long-term instructors here, and Sam has a theory that we take pictures ahead of ourselves. Meaning, when we make pictures, we don’t understand their importance, their significance, or their photographic acumen.
We’ve made them ahead of our ability to read them. What he is very fond of doing is going back through his old Kodachrome slides from 10, 20, 30 years ago. Every time he does that, he finds images that he rejected at that point.
He looks at them now, and says, “Oh my god, that is an amazing image, and I didn’t realize it when I made it.” He does that
on a consistent basis, and I’ve done it as well.
So, you’re right. If I go back to those images, which I haven’t looked at in 40 years, pictures made in Leningrad and Moscow, I will find a handful that are probably pretty interesting pictures.
JB: You’ve got to. Thanks for allowing me to have an inspirational moment. But I promise I won’t check up to see if you’ve actually done it. I’m not a Jewish Grandma about these things.
You’ve made mention of instructors at the Workshops, but we haven’t gotten to talk about how you built the program.
This is a big anniversary year, right?
RC: It’s our 25th Anniversary here in Santa Fe. Before that, I worked 15 years at the Maine Workshops. You do the math, and that’s 40 years. Basically, my adult life has been spent in the photographic workshop experience.
After college, I decided to try on photography as a career, to see if it worked for me. I lasted two weeks.
The first job was making pictures for a real estate rag, the kind of thing you see in supermarkets. My job was to photograph 35 or 40 homes in a day. To do that, I had to do drive-bys.
JB: What now?
RC: I’d slow down, point the camera out the window, take a picture of the front of house, and then I’d go on to the next address. After two weeks, I decided, if this is what a professional photographer does, I want no part of it.
It wasn’t fun, and I didn’t want to take my camera out in the evenings or weekends, because I wasn’t excited about photography.
I knew I didn’t want to be a professional photographer, but I did want to stay in the community. So then I tried a short stint in a camera store, which a lot of photographers do, because they figure they can get some discounted equipment that way.
That job only lasted two months, but one day, near the end, I was opening the mail, and there was a fold-out poster for the Maine Photographic Workshops. The name jumped off the page, because I had spent summers on the coast of Maine.
Maine as a destination was something I was interested in, and then to realize there was a school there? It was as if I just found Heaven.
So I quit the camera store job, went to Maine, and took a two-week class at the Maine Workshops from Craig Stevens and Sharon Fox. I ended up staying the next 14 years, after that two-week experience.
JB: That’s wild.
RC: I did every job that business had to offer, from being the Darkroom Manager, Store Manager, Operations Director, and the last 4 years, I was Managing Director of the programs.
In 1989, I realized I’d been there 15 years, I’d done everything I could do with the business, but I’d hit a ceiling, because the owner/director, David Lyman, wasn’t going anywhere at that point.
So I decided that life had run its course in Rockport, and I needed to go out and try it on my own. In 1990, I left for Santa Fe and caravanned across the country with my staff from Maine, and a lot of hopes and dreams. We started our first program that summer.
JB: Why did you choose Santa Fe, of all places?
RC: Two reasons: family and business. I had a brother and a sister who lived in Santa Fe, and I’d visited them a number of times in the early 80’s. I fell in love with what Santa Fe is about: the arid climate, the landscape, the mystique.
It’s much easier to go someplace when you have family there already.
JB: Of course.
RC: With respect to starting the business here, there were a couple of things I was looking for. I wanted a location that was West of the Mississippi, because I didn’t want to start a workshop program that competed directly with the Maine Workshops.
I didn’t want to start the Vermont Photographic Workshops, or the Connecticut Photographic Workshops. That didn’t make a lot of sense from a business standpoint, nor an ethical standpoint.
I wanted to go out and find a different demographic region to offer workshops to. Photography workshops need to be located in a visually inspirational setting. You need to be able to attract people to a destination where they want to go and make images. Santa Fe fulfills that requirement, and also has a wonderful photographic past and legacy to it.
The final reason was that I wanted to live here.
JB: We’re talking about a decision you made many years ago, but it’s now 2014. Jumping forward 25 years, what do you think of Santa Fe? Did it live up to your hopes and expectations?
RC: I love living here. It was a great decision on my part. When you make decisions to go places, there’s always a chance that it isn’t going to work out.
When I first got here, in the summer of 1990, was that I would wake up every morning, and the sun would be out. I wouldn’t even have to question whether the sun would come out. That was not normal for me, having spent most of my life on the East Coast.
The first few weeks, I’d ask myself, “Can this be true? Can the sun be out again?” That’s still very true today. The bright sun and the blue sky makes such a difference in the way I approach the day, and my life.
I don’t think I could now do well in a place that was overcast more often than sunny.
JB: We get addicted to the Vitamin D. Setting aside the fresh air, and all.
RC: Santa Fe has not disappointed me personally, nor for the business. Because one of the great tenets of business is “Location is everything.” We certainly have benefited hugely being based here.
Typically, if a business is going to fail, it’s in the first 5 years. We got lucky, and our timing was spot on. Moving to Santa Fe in the beginning of the Nineties, it ended up being a good decision, because that’s when Santa Fe began to explode on an international level as a travel destination.
Santa Fe started to appear in the top rankings of travel magazines. Santa Fe style and Santa Fe cuisine were getting known nationally and internationally in the early 90’s, so we benefited hugely from that exposure.
It’s still true today. I do focus groups every Friday at lunch, which is typically the final day of our workshop week. One of the questions I ask is how they found out about us and why they came.
At least half if not more say they were attracted to coming to Santa Fe, and they’ve always wanted to come here. The fact that they found a photographic workshop that was located in Santa Fe was one of the deciding factors on why they ended up coming here.
It’s a world-class destination, so that certainly helped us get over the early hump that most businesses go through.
Location, location, location.
JB: You’ve been an educator for four decades. That’s a long time. What are some of the things you’ve learned?
RC: It dawned on me fairly early in this experience of coming out to Santa Fe that my interest in and passion for education really started with my father. He was a role model, a mentor, and an educator.
He was the headmaster of a private school in Baltimore, where I grew up. I actually went to the school and got to witness very intimately the running of the school from a business and educational standpoint.
JB: So you and your Dad both spent lives in education?
RC: That is what we do here. We are an educational facility. One of the reasons that the education here works well is because people who come to this business have a great educational and inspirational experience here.
Typically, one third of our customers each week are alumni. That’s a great number, but it also means that two thirds of our audience are new to us.
One reason the experience works so well is that we take the people out of their normal, workday environment, and we embed them into a very energized, inspirational, creative environment where who they are at home falls away.
They get to live the photographic life, to coin a phrase from Sam Abell, for a week. That’s a large part of what they’re coming here for. If they’re doctors or lawyers, or homemakers, or whatever their profession is, they get to be photographers for 5 days. Though we’ve added shorter workshops recently, the core model is Monday through Friday.
People come, and they get to eat, sleep, drink and breathe photography for 5 full days.
JB: Has that always been your core audience?
RC: Our clientele has changed, from when we first started. For the first 8-10 years, our primary participant was a pro photographer. I would say that the ratio was 75% working professionals, and 25% advanced amateurs. Then the digital revolution began to take hold at the end of the 1990’s, and the pro photographic businesses were greatly challenged.
It became much more difficult for pro photographers to afford to come out to the workshops. Our audience changed, around 2000. Today, our audience is 80-85% the ardent, amateur photographer, and 15-20% working professionals.
We’re dealing with people who come from other walks of life, and they don’t get to do their hobby as much as they’d like. They have to carve out blocks of time that give fulfillment. They come and immerse themselves in a community where they get to talk photography, make pictures, get feedback, instantaneously, from their instructors. The learning curve goes through the roof, because of the single-minded focus of what you’re doing here.
JB: So you encourage that sense of dropping into a rabbit hole?
RC: We make an effort on the first night, when we meet the people, to talk about being present, turning your cell phone off, and checking email as infrequently as you can. It’s like putting a firewall up. We tell people, “You have invested a huge amount of time and money to be here. Take advantage of that investment you’ve made in yourself. This is important to you. You’re not doing it because your parents sent you here, or your boss told you to do it.”
It’s no mistake that our campus is located at a retreat center. It’s run by the Catholic Church, and is called the IHM Retreat Center. There’s also a Carmelite Monastery on campus, so it’s a very serene, cloistered, quiet facility tucked in the hills overlooking Santa Fe.
Our program is different from traditional educational institutions. We don’t have faculty that are here teaching every week. We don’t have tenure track. Our model is to bring in photographers to teach for a week, then they leave and go home.
JB: What do you think are some of the skills and personality traits that great teachers bring to the table?
RC: Great teachers are articulate. They can talk about the photographic process: not just technical information, but why people make pictures, and why some pictures are better than others.
You have to have your ego in check, so you can talk about other people’s photography, and bring yourself down to the level of the student. You may be the best editorial photographer in the world, but if you can’t bring yourself down to the level of your students, who are 3, 4, or 5 levels below you, you can’t understand where they’re at and what they need.
It’s also important to be compassionate, to understand where these people are coming from, and what they want from you. Those are the main things I look for in a teacher.
JB: Are you still making photographs yourself?
RC: Yes, I’ve been working on a series of black-and-white portraits. I like to work with projects, as I find it difficult to photograph on a consistent basis without a focus. Though I do use my iPhone for Instagram.
The project I’m working on now is in black and white, because I like to strip away the color, so it doesn’t get in the way of saying something about who they are. It becomes less representational, and more of a subjective, intuitive approach to making portraits.
The series started in Cuba, because I have more time to make pictures when I’m traveling. But it has extended now into Mexico.
Typically, I wander the streets, make digital portraits, go back to the hotel, process the images in Lightroom, decide on a couple of favorites, and make some prints. Then, I take the prints and go find the person that I photographed and hand them a print or two
The reaction is always a wonderful one. They’re very thankful, appreciative and surprised by it. That opens up the door for more portraits that tend to be more insightful, because it’s the second or third time I am working with them and the level of trust his higher.
They see that I’m for real, and I’m offering them a gift, so they want to gift me something by showing me more of themselves. And people nearby, like someone next to a vendor in a market, will see what’s going on, and realize they can get some prints too. I get more people that want to be photographed, when they see that process.
People want to show the prints to more people, so you get to meet the family. More and more layers are peeled back in that process, which helps to make more powerful, memorable, interesting pictures.
The process opens up a world of possibilities.
JB: And free tacos.
RC: I didn’t get free tacos. But I did get chickens with their heads cut off. Free fish too. It’s a process of give and take. If I can give something back to them, while taking time from them, it tends to work really well.
There are stylistic trends in art and in literature, and everyone acknowledges them. But rarely are they cited in photojournalism, perhaps because people still cling to the idea of photography as an objective or neutral medium that captures a shared truth. There is nothing remotely objective about photography. Where I stand, how I got to that spot, where I direct my lens, what I frame, how I expose the image, what personal and cultural factors influence these decisions — all are intensely subjective.
Today, some of the best photojournalists work more like anthropologists or artists. The most serious ones are taking the long view and spending years on a story, publishing pieces along the way. Sometimes their work is funded by publications, but increasingly it is underwritten by NGOs and foundations, blurring the lines between journalism and advocacy. The model of the globetrotting photojournalist dispatched by New York photo editors to the far corners of the world to witness great moments in history applies only to a handful of working photographers today. Technology has democratized and globalized the industry, which means that breaking- news images are increasingly sourced from Twitter and Instagram, where pictures are shot by amateurs, writers, and local photojournalists already on the scene.
— Nina Berman
If you haven’t seen the slideshow for American Photography 30 check it out here: http://www.ai-ap.com/slideshow/AP/30/
Winners we’re announced at the end of April. Congratulations to everyone who made it.
In addition to all the stuff I just told you about, I also managed two still shooters, shooting exclusively for Air Jordan’s Instagram. So obviously, with social media – Facebook, Instagram, Twitter, Google+ and everything that’s out there – there’s a lot of demand for content. A lot of people do use stock imagery, but by doing a better job curating your content, your brand can have a voice. You do start seeing a lot of brands are starting to do a better job of this, and actually producing original content. It’s a necessity.
Amy Yvonne Yu works, Content Producer at AKQA
The overriding arc in The Americans is that the pictures feel as if they were made by a feeling, thinking human, rather than someone trying to make photographs that look like art for the Christie’s auction. There’s a quick mind behind the book’s main equation, which is this: how we see is less important than what is seen. The former are questions for a machine: which lens? Which film? Which speed? The latter includes the most severe and gut-wrenching choices for a dedicated, free-thinking artist.
Although Maier made some 3,000 prints of her own, almost none of them have been judged by Mr. Maloof or U.S. art dealers to be worthy of exhibition or sale. Badly developed or marred in other ways, they have been kept out of sight and off the market. The website Mr. Maloof built to promote Maier doesn’t even feature any examples of these vintage prints, so we can’t judge how she interpreted the small percentage of negatives she actually had developed.
In the film Mr. Maloof protests on camera that the "art establishment" has failed to embrace the new prints he is offering for sale.
Once the odd step-children of the publishing industry, independently produced books are getting new respect. Of hundreds of entries to the 2013 Paris Photo–Aperture Foundation PhotoBook Awards, 30 titles were selected for the contest’s shortlist—and nearly half of those were self-published.
Getty has figured out a new way to screw the good people that work so hard to make these images in the first place. That’s bad for all of us and it will get worse unless people wake up and stop shooting for next to nothing, giving up their copyrights, and continuing this travesty of common sense.
Our collective dignity as shooters is not only under fire but we are losing the war as well as the battles.
The deluge of imagery hasn’t desensitized me. The strongest work will still always stand out. It just takes longer to find it, so a dedicated editor is even more important these days….just saying.
Be yourself – There’s a great quote – “be yourself because everyone else is taken” Many folks say that you need to have your own vision but I really don’t like this phrase because it is overused and is not really specific or clear – to the point that most of us get frustrated if we don’t feel we have “a vision”. Your gut will let you know when you’re “on purpose”.
We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.firstname.lastname@example.org
Anonymous Art Buyer: I nominate Cedric Angeles. His images of food and travel always have an angle or composition that makes you see things from a different perspective, resulting in an a-ha moment.Publix 2013 Milestone 1:00 Spot. Publix wanted to show the significant milestones in our lives such as a birth of a baby, a birthday, graduation and getting married. The production and filming were done in Tampa, Florida. In conjunction with the video, I also shot print ads for this campaign. This is a great example of the blurring of lines for photographers being asked to be directors as well. A video portrait of Jody Meche, a frogger living in Henderson, Louisiana. Commissioned by Garden and Gun Magazine.
How many years have you been in business?
I would say that it officially started when I moved to New York from Los Angeles in 2000, so this is my 14th year.
Are you self-taught or photography school taught?
My “on-the-job” training started when I lived in Los Angeles. Shortly after graduating High School, I worked as a Grip in commercial shoots, music videos, and films. I learned lighting and cameras from the directors and cinematographers that I worked with on set. I wanted to be a filmmaker but my desire to travel and take pictures took precedent and I left the film world and formally studied photography at the Art Center College of Design.
Who was your greatest influence that inspired you to get into this business?
My love for photography began with my father. He was an amateur photographer and would share his photos with me. He subscribed to National Geographic magazine and I would spend hours reading and fixating on images of faraway places. I think that the urge to see these places began my interest for telling stories through images. And I knew that photography was my ticket to travel the world. I grew up in the Philippines, from a small town and becoming a photographer was the least likely thing to happen. I immigrated to the United States and lived in Los Angeles. I found work in the film industry and this was when I discovered the works of cinematographers and photographers that pushed me to pursue image making. I watched films shot by Michael Chapman, Raoul Coutard, Janusz Kaminski, Georgi Rerberg, Sven Nykvist, Vittorio Storaro, Christopher Doyle and devoured photography books by Danny Lyon, Robert Capa, Larry Clark, Miguel Rio Branco, William Klein, Richard Avedon, Werner Bishchof, Jim Goldberg, Manuel Alvarez Bravo, Nan Goldin, Malick Sidibe, Josef Koudelka, to name a few.
How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
It is important for me to take a break from taking pictures. My wife is an artist, a painter and sculptor, creating gigantic sculptures made out of steel. Watching her create works in steel that weigh thousands of pounds is a revelation. She has been a source of inspiration for me. We have 2 daughters and I don’t need to say how kids can light a fire under your ass when it comes to creativity. I read a lot, listen to music, watch films constantly, maybe a little too much.
Do you find that some creatives love your work but the client holds you back?
Once I am awarded a job, I know everything about the shoot. Creative calls have happened, layouts have been shared and I become part of the team with the creatives and the client. The creatives I have worked with have been supportive of ideas I bring to the project I would say being held back meant that I was not awarded the project as the clients may have found another photographer’s work more fitting. Commissioned work always comes with a shoot list or a layout to follow and obviously, there is always more freedom in editorial projects. Clients hire you for your aesthetic and wants you to bring your vision to the their project. I have done editorial travel stories where I am not given a shoot list, no leads, no contacts. Just a general sense on what the story would be about. Complete freedom, dream shoot, right? Not for me. I actually like directions from my editors, to be given a specific story to follow. It gives me more freedom to shoot things that are not on the list but at least I would know that I am telling a more cohesive story. I would probably not say “holding me back” – it is more a collaboration between myself, the creatives and the clients and it is one aspect of commercial photography that I truly enjoy.
What are you doing to get your vision out to the buying audience?
Since partnering with MONACO REPS, I haven’t had to think much about designing and distributing promotional pieces for commercial work because they do an excellent job as my representatives. So instead, I think about ways to promote my work as I personally see it. For instance, I redesigned my website to focus primarily on storytelling, to include more images surrounding a piece that illustrate it in detail. I have a Tumblr page that I update with outtakes from shoots or to share new ideas, and I have a Facebook page for my photography that shares recent work and favorite images from my archive.
What is your advice for those who are showing what they think the buyers want to see?
Be careful of trends. Only show work that you love. Create work that is personal. I mean, these are advice that have become cliche but very important to heed.
Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Yes, I am working on several projects at the moment. My projects are long term in nature and involve a lot of travel. I don’t believe in shooting everyday. I like shooting projects in chunks of time and taking breaks in between. A big part of nurturing my personal voice comes from functioning as a husband and a father. It is fairly easy to be consumed by photography and the time I spend with my wife and my two daughters plays a big part of making sure I stay honest with my work.
How often are you shooting new work?
My work keeps me busy three out of four weeks every month. I plan it out so that I have enough time in between to edit and decompress after days of non-stop shooting. But my wife says I am shooting new work in my head all of the time
Cedric’s brand of lifestyle photography is simultaneously joyful and moving. When viewing Cedric’s Lifestyle photography, one cannot resist an instant sense of longing to join the scene. He is a man constantly on the move, photographing places and cultures with the goal of understanding how other people live. He approaches photography with an interest in narrative and the spirit of a documentarian. Photo District News (PDN) named him as one of the 30 Under 30 Young Photographers to Watch. He is a Co-Founder of INTERSECTION PHOTOS, a boutique photo stock agency that deals with high end travel imagery. He is represented by MONACO REPS.
Clients Include: Aruba / GQ / Travel+Leisure / Food&Wine / Bon Appetit / Gourmet / Vogue / GLAMOUR / W / Men’s Journal / Men’s Health / Self / Real Simple / Publix / Sarabeth’s / Conde Nast Traveler UK / British Airways High Life / Martha Stewart Living / Departures / Royal Caribbean / O Magazine / Discover / Lifetime / Time Inc. / Los Angeles Times Magazine / Four Seasons Magazine / Rolling Stone
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information. Follow her@SuzanneSease.
If photography is a visual language, the picture is only an expression of an idea. So, you need to have that message, that idea, concept, or proposal that you want to share with others. Then, the context in which that message is presented is highly important in understanding how the message will be received: a Facebook post, a photo book, a print on a gallery wall, will all have a different impact and will be received and understood differently.
On April 18, an avalanche on Mount Everest swept through a line of Sherpas preparing the climbing route for their commercial clients. Sixteen men were killed, making it the deadliest day in the mountain’s history.
We are a group of ten photographers who have worked extensively with the Sherpa people and are devastated by this tragedy. For us, this is a moment to ask how we can help our Sherpa friends—both in this time of crisis and in the years to come. As a first step, we are donating the prints you see here, a selection of our photographs of the Everest region and its people, curated by our editors, National Geographic’s Sadie Quarrier and Outside’s Amy Silverman. One-hundred percent of proceeds from this sale (after the cost of printing) will go to the Sherpa community via the nonprofit Alex Lowe Charitable Foundation, which has been working with Sherpa climbers in the Khumbu since 2003.
Go here to purchase a print: http://www.sherpasfund.org/
Sale ends midnight tonight PST