Category Archives: Advertising Photography

Questions for Art Buyers/Producers… you got any?

I’m interviewing several Art Buyer/Producers from a couple of the top advertising agencies in the country as a continuation of my thread on advertising photography. I wanted to give readers an opportunity to ask any questions they many have. Anonymously of course. Either email them to me or leave them in the comments. No silver [...]

Advertising Estimates – Regional

A few regional shoots for you. All winning bids:

Regional Advertising – 1 City 1 Year
Regional – 1 City 1 Year –
Regional Advertising – In Conjunction with TV
Regional Advertising – In Conjunction with TV –
Regional Advertising Usage
Regional Advertising Usage –

Advertising Shoot Estimates – National

National Internal Use in house Corporate
National Advertising Internal Use –
National Advertising Retail Client
National Advertising Retail Client –
National Usage – 1 time insertion
National Usage – 1 time insertion –
National Advertising – Web Use Only
National Advertising – Web Use [...]

Suzanne Sease – Estimating An Advertising Shoot

After the post on “what to charge in advertising photography” received so much interest I decided to start exploring the topic further. A photographer I was talking with suggested I contact Suzanne Sease for more insight into the estimating process. As it turns out she was the perfect person to talk with about estimating an [...]

What To Charge – Advertising Photography

This was sent to me as an example of what people are charging now in advertising photography. You can certainly see they’ve trimmed all the fat out, which isn’t a problem if you don’t have a ton of overhead.
National Advertising Shoot –
Bid number 2 comes from a Pharmaceutical job where [...]

There are a lot of people in this business but damn few really good ones. — Hal Riney

The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from really and especially you don’t have any idea about where they’re going to come from tomorrow. — Hal Riney

Screenings (here).
New York, NY
Fri. August 21 – Thurs. [...]

Ryan McGinley – Jeans Photographer

From the sad but true and kinda funny category:
Levi’s is debuting an new advertising campaign shot by Ryan McGinley that looks very similar to a print campaign for Wrangler also shot by Mr. McGinley that just won the top prize at Cannes. Read about it over on Creative Review (here).

I’d say it’s a case of [...]

Photographer Alexx Henry Shoots A Living One Sheet

Excellent video here from photographer Alexx Henry as he turns his normal One Sheet (movie poster) shoot into a living image using the RedOne.
I think this is such a great way to treat photography online where the shoot is still essentially a stills shoot the the results are not a video that suddenly needs a [...]

Image Frozen In Time, A Commercial For Philips

Fans and purveyors of the “staged cinematic composition” style of photography will enjoy this commercial for the new Philips ultra widescreen Cinema 21:9 LCD TV. For the full experience including hidden behind the scenes outtakes watch it on the Philips site (here).

Director Adam Berg explains how he did it: “Shooting happened over two long days [...]

The Value of Personal Work

“Personal work is really, really important… because we want to see how the photographer sees”
Kat Dalager, Head of Print Production, Campbell Mithun.

Found it on, Humble Monkey Productions.

APA’s Stephen Best on Omnicom’s “Pass The Buck” Fiasco

I received the following from Stephen Best, APA National CEO on March 21, 2009.
APA on Omnicom statement…“our policy has not changed”
The last week has seen ever-increasing concern and anger in the advertising community concerning a change in the way the Omnicom Group and it’s subsidiaries conduct business between Omnicom subsidiaries and suppliers. [...]

Omnicom Group’s Bad Terms For Photographers And Producers

So, it appears that Omnicom Group doesn’t want to be responsible for paying vendors if the client hasn’t paid them. It certainly seems to be the trend these days where citizens are held responsible for corporations that can’t pay their bills but an advertising agency eliminating their traditional role as financier for advertising campaigns maybe [...]

Advertising CEO Meltdown

It seems everyone is enjoying how Peter Arnell was tasked with rebranding Tropicana Orange Juice and came up with packaging that consumers hated so Tropicana killed it after potentially spending 35 million dollars on the effort (here). This is only the latest in what will surely be many public beatings for companies that spend money [...]

How To Sell Cameras To Consumers in 2008

Blogvertising.
Buy advertising on a blog that covers creative photography (here) and as part of the deal ask them to commission a photographer (here) to shoot amazing potentially viral (marketing not medical) images (here) with their new camera (here) then watch as BoingBoing (here) and then other blogs run with the story.

Interview with a *Big Shot* Art Buyer

I like to think the discussions we have here about photography and the advice that’s dispensed is fairly universal but I know many of you are thinking “this doesn’t really apply in the advertising market and that’s where I really need to be, because this editorial shit is for the birds.”
Since I’ve never worked on [...]