Category "Art Producers Speak"

Art Producers Speak: Patrick Fraser

- - Art Producers Speak

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Patrick Fraser. I worked with him on extremely complicated projects and he always over delivered. Understanding vision of agency creative, suggesting solution for unusual concepts, delivering beautiful photography and always under budget. What else can an art buyer want from the photographer.

Carla Korbes is a principal dancer with the Pacific Northwest Ballet.  I wanted to photograph her in a raw setting with very simple styling so I picked Long Beach WA in the early morning wearing this very simple black leotard.

Carla Korbes is a principal dancer with the Pacific Northwest Ballet.  I wanted to photograph her in a raw setting with very simple styling so I picked Long Beach WA in the early morning wearing this very simple black leotard.

Here is an example of my magazine portrait work.  Don Cheadle and Chloe Sevigny photographed for two different magazine features. The magazine ended up using color images for the features but I like to offer up some black and white.  For Don I used a 4x5 with BW film.  Chloe pictured in the window of a studio in New York was also taken with a roll of grainy BW medium format film.

Here is an example of my magazine portrait work.  Don Cheadle and Chloe Sevigny photographed for two different magazine features. The magazine ended up using color images for the features but I like to offer up some black and white.  For Don I used a 4×5 with BW film.  Chloe pictured in the window of a studio in New York was also taken with a roll of grainy BW medium format film.

My friends daughter Jane was taken with a disposable underwater camera.  Everything is working for me, her hair, the colors, the grainy real quality and her gaze.

My friends daughter Jane was taken with a disposable underwater camera.  Everything is working for me, her hair, the colors, the grainy real quality and her gaze.

I was walking the streets of Paris when I spotted these boys playing Rugby.  I walked up to them with my Leica M6 and started to shoot and they did'nt mind at all they just kept on playing.  I love the faces here and all that muddy skin. 

I was walking the streets of Paris when I spotted these boys playing Rugby.  I walked up to them with my Leica M6 and started to shoot and they did’nt mind at all they just kept on playing.  I love the faces here and all that muddy skin. 

I shot this lookbook all at night in Silver Lake CA.  The story was called Into the Night.

I shot this lookbook all at night in Silver Lake CA.  The story was called Into the Night.

One of those real moments caught between a friend Ceara and her dog.

One of those real moments caught between a friend Ceara and her dog.

This was taken for an editorial men's fashion story about night surfers in San Diego.  The art director wanted it as real as possible. I started the shoot by getting on my wetsuit and shooting the guys in the water with a flash. Shooting surfing at night is a challenge but the images came out great!

This was taken for an editorial men’s fashion story about night surfers in San Diego.  The art director wanted it as real as possible. I started the shoot by getting on my wetsuit and shooting the guys in the water with a flash. Shooting surfing at night is a challenge but the images came out great!

I love the spontaneous energy in this shot of two actors from TV show Nashville.  It shows my studio work and was photographed for Nylon Magazine's TV special issue.

I love the spontaneous energy in this shot of two actors from TV show Nashville.  It shows my studio work and was photographed for Nylon Magazine’s TV special issue.

This is a still from a music video I directed with musician Marissa Nadler.  I chose Lake Erie in Ohio for the location as a cold frozen lake spoke to me in her song Rosary.  I love this location and luckily it was the middle of winter so the lake was frozen which ads to the drama.

This is a still from a music video I directed with musician Marissa Nadler.  I chose Lake Erie in Ohio for the location as a cold frozen lake spoke to me in her song Rosary.  I love this location and luckily it was the middle of winter so the lake was frozen which ads to the drama.

This is one of the shots I took at Vail International Dance Festival in August 2014. It pictures Tiler Peck and Robbie Fairchild of New York City Ballet doing a pose from the Jerome Robbins ballet  "Afternoon of a Faun".  I love to shoot dancers as they know how to move.

This is one of the shots I took at Vail International Dance Festival in August 2014. It pictures Tiler Peck and Robbie Fairchild of New York City Ballet doing a pose from the Jerome Robbins ballet  “Afternoon of a Faun”.  I love to shoot dancers as they know how to move.

One of my all time favorite editorial shoots here with David Lynch.  I arrived at his home and his assistant told me he was in his art studio.  I carefully asked her if there was any way I could go up there and take pictures of him working.   She asked him and he agreed.  It really felt personal, like taking a look into an artists private space.  The result is I have a wonderful series of him working on his fine art.  

One of my all time favorite editorial shoots here with David Lynch.  I arrived at his home and his assistant told me he was in his art studio.  I carefully asked her if there was any way I could go up there and take pictures of him working.  
She asked him and he agreed.  It really felt personal, like taking a look into an artists private space.  The result is I have a wonderful series of him working on his fine art.  

How many years have you been in business?
My first magazine assignment was 16 years ago.

Are you self-taught or photography school taught?
I didn’t go to photography school I actually studied fine art majoring in painting at University in England. Before that I took a foundation course in art & design in my hometown, which had a few photo classes. My father was a documentary filmmaker and gave me my first SLR at age 8. He taught me a lot about photography and showed me how to do black & white printing in the darkroom we had at our home.

Who was your greatest influence that inspired you to get into this business?
I used to collect photography monographs from a really young age and pore over new issues of The Face and Arena magazines as a teen. If it came down to one photographer I’d have to say Avedon. What inspired me about his work was his range of subject matter. He mixed fashion and celebrity in the studio with everyday American workers outdoors in the American West series.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I’m always shooting editorial which keeps me on my toes and keeps a constant feed of new work rolling in. Editorial gives me the creative freedom to experiment whilst collaborating with a photo editor or art director. I like how it sharpens my problem solving skills, which can be invaluable on advertising shoots. Editorial is a good way to experiment with new lighting set ups and keep visually exploring. It’s also a good way to keep your name out there.

Do you find that some creatives love your work but the client holds you back?
I’ve been lucky, as I can’t say I have had that experience. Once I have been selected for a project I like to keep up a level of communication, which makes it hard for this to happen. If the communication is clear from the word go and the collaborators are all working well together then the client is usually more than happy with the results.

What are you doing to get your vision out to the buying audience?
You never can market yourself enough and I should be more aggressive in this department. My marketing plan is multi layered and consists of personal printed pieces, e-mails, alongside my editorial credits. My agent also sends out marketing and they do showings of my portfolio.

I was skeptical at first of social networking for marketing and promo, I felt like it weakened the work. Now I have started to post more images that I love and behind the scenes shots on Instagram and have begun to use it more, like an online portfolio. I feel like Instagram is the best social network tool for photographers and a good way to get one’s work in front of creative minded people. You can see my posts @patchypics

What is your advice for those who are showing what they think the buyers want to see?
Photography trends come in waves. You’ll see a photographer being used all over for a couple of years, their style of shooting might start to get copied and then the market for that imagery gets saturated. One must always stay true to one’s own vision and continue to grow and evolve. Shoot what comes naturally to you. Following trends is the kiss of death.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Yes always. I’m always out there shooting a test, making a film or thrashing out an idea I had driving or even in my sleep! Just this past week I was up in Vail at a dance festival for a few days and then I started asking the dancers if they had some spare time for a session. I came back with some really strong new images and that started an idea for a new series for me.

How often are you shooting new work?
I have a constant flow of new work. I get excited when there is a gap in commercial or magazine assignments where I can just go off and make images for myself both stills and motion. That is the time to explore what you love and usually that’s when you come back with strong images which were self motivated.

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10 FACTS ABOUT PATRICK
1) When he was 18 he rode an Enfield 350 Bullet Motorbike around Northern India.
2) He is renovating a 1948 Homesteader cabin in Joshua Tree, CA.

3) Is reading The 100-Year-Old Man who Climbed out the Window and Disappeared

4) Made his first piece of furniture in 2012, a bench for his garden

5) Is restoring a 1973 Alfa Romeo GTV

6) Loves to sketch

7) He is big on roasting and using the BBQ for slow cooking

8) Rents a production office near Abbott Kinney in Venice, CA

9) 2014 completed a documentary about the art of Taxidermy called Skin Movers

10) He Plays the French horn

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Q. Sakamaki

- - Art Producers Speak

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Q. Sakamaki. I always find myself lingering over Q’s dreamlike images. Even though many images in his mailers were taken with Instagram, they have a nostalgic vibe, especially the double exposures. Work on his site is classic, news journalism. He is not afraid to tackle difficult subjects, although it may be difficult to find commercial applications for his work.

Self-Metaphors Series: A small boy exploring the ancient time of Egypt, trying to look into the bottom of a more than 2300 year old sarcophagus of Wennefer. 2013.

Self-Metaphors Series: A small boy exploring the ancient time of Egypt, trying to look into the bottom of a more than 2300 year old sarcophagus of Wennefer. 2013.

A newly arrived Georgian refugee. Tbisili, Georgia, 2008.

A newly arrived Georgian refugee. Tbisili, Georgia, 2008.

Nearly burned out wedding album remained at a tsunami destroyed and burned down area in Kesennuma, Miyagi, where many people inside the cars and ships were washed out and trapped and killed due to the tsunami. And survivors could hear the crying all the night. Japan, 2011.

Nearly burned out wedding album remained at a tsunami destroyed and burned down area in Kesennuma, Miyagi, where many people inside the cars and ships were washed out and trapped and killed due to the tsunami. And survivors could hear the crying all the night. Japan, 2011.

Fukushima series: Radiation-contaminated crop supporters remain at no man land in Iitate village in Fukushima, on the 3rd anniversary of Japan’s 2011 monster quake and tsunami. Fukushima, Japan, 2014.

Fukushima series: Radiation-contaminated crop supporters remain at no man land in Iitate village in Fukushima, on the 3rd anniversary of Japan’s 2011 monster quake and tsunami. Fukushima, Japan, 2014.

Flower series: A broken, dead sunflower in winter’s morning light. 2014.

Flower series: A broken, dead sunflower in winter’s morning light. 2014.

Fukushima series: A baby swallow at an abandoned elementary school in Ukedo, a highly restricted area in Fukushima, due to the radiation caused by the 2011 Fukushima nuke power plant disaster. Fukushima, Japan, 2014.

Fukushima series: A baby swallow at an abandoned elementary school in Ukedo, a highly restricted area in Fukushima, due to the radiation caused by the 2011 Fukushima nuke power plant disaster. Fukushima, Japan, 2014.

Self-Metaphors series: Coney Island before the summer frenzy. New York, 2013.

Self-Metaphors series: Coney Island before the summer frenzy. New York, 2013.

Self-Metaphors series: Harlem security guard. New York, 2013.

Self-Metaphors series: Harlem security guard. New York, 2013.

Self-Metaphors series: A girl in Osaka, one of my home towns. Osaka, Japan, 2014.

Self-Metaphors series: A girl in Osaka, one of my home towns. Osaka, Japan, 2014.

Self-Metaphors series: A businessman with an arrow head, in Marunouchi, Tokyo, Japan, 2013.

Self-Metaphors series: A businessman with an arrow head, in Marunouchi, Tokyo, Japan, 2013.

Self-Metaphors Series: A small Japanese Korean girl in Kyoto shows an extremely tiny fish, as the city, as well as Japan, has a very tense relationship between Japanese and Korean communities. Kyoto, Japan, 2013.

Self-Metaphors Series: A small Japanese Korean girl in Kyoto shows an extremely tiny fish, as the city, as well as Japan, has a very tense relationship between Japanese and Korean communities. Kyoto, Japan, 2013.

How many years have you been in business?
More than 25 years.

Are you self-taught or photography school taught?
I think both. I went to a photo school in New York, but the curriculum was very short (9 months or so). Indeed, for many parts of photography, I learned by myself.

Who was your greatest influence that inspired you to get into this business?
Deborah Turbeville and Sara Moon. And Yukio Mishima might have given a big influence to me even for the question, though he was a novelist.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
By checking, feeling, reading and listening to any kind of great art. Also lately I have been dong Instagram through which I can get inspiration, especially when I encounter great, yet different type of photos.

Do you find that some creatives love your work but the client holds you back?
Yes. It is natural in this industry, but also one of the most disappointing things, especially after committing lots of energy and time.

What are you doing to get your vision out to the buying audience?
Recently I have found that Instagram would help for the purpose, though still on the way of the experiment. Also my agency Redux helps. Though the best way is to directly communicate with those in face to face.

What is your advice for those who are showing what they think the buyers want to see?
Thinking too much about what they want to see is not good. It makes less originality. Any great art comes from the artist’s original vision, not from others.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Yes, I often shoot for such a purpose somehow or to make myself grow more.

How often are you shooting new work?
In recent years, I have started to shoot New York again, very often, most time purposely by iPhone. Though I may restart using more other cameras, too.

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Q. Sakamaki is a documentary photographer, covering war to socio-economy in the world, as well as many other social issues, combining the journalistic views and the story-telling with aestheticism. In recent years, his works also contain many of personal matters and views. Actually by dong so, he is exploring and shooting his own self-metaphors. His photographs have appeared in books and magazines worldwide including Time, Newsweek, and Stern, and have been exhibited in solo shows in New York and Tokyo. He has received many international awards, including World Press Photo and Olivier Rebbot of Overseas Press Club. Sakamaki holds a Master’s degree in International Affairs from Columbia University in New York. He has published several books, including “Tompkins Square Park” – photo essay of New York Lower Eastside’s anti-gentrification movement, by Power House Books. Sakamaki is represented by Redux Pictures.

Contact Info:
Q. Sakamaki
info@qsakamaki.com
qsakamaki@yahoo.co.jp
www.qsakamaki.com
http://instagram.com/qsakamaki

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Anthony Blasko

- - Art Producers Speak

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Anthony Blasko. I’m keeping a close watch on him. There is a current of quiet drama flowing through Blasko’s photographs that harkens back to the works of 20th Century painter, George Bellows. I especially love Blasko’s “Jon Jones” series for Victory Journal.

This was part of a shoot for Nike with Doubleday & Cartwright. During the scout we joked about how amazing it would be if it snowed, and it ended up snowing 4–5 inches while we shot. We were very lucky.

This was part of a shoot for Nike with Doubleday & Cartwright. During the scout we joked about how amazing it would be if it snowed, and it ended up snowing 4–5 inches while we shot. We were very lucky.

This was shot in Las Vegas for Nike. I like that it’s just a simple portrait.

This was shot in Las Vegas for Nike. I like that it’s just a simple portrait.

I shot this at the Arnold Classic in Columbus, Ohio for Victory Journal 7.  This is part of an ongoing project about bodybuilding.

I shot this at the Arnold Classic in Columbus, Ohio for Victory Journal 7.
This is part of an ongoing project about bodybuilding.

 This was also shot for Victory Journal. It was part of a story we shot at the Saratoga Race Track.

This was also shot for Victory Journal. It was part of a story we shot at the Saratoga Race Track.

This is from a shoot I did for Levi’s Commuter.

This is from a shoot I did for Levi’s Commuter.

I shot a series of outdoor courts and fields in Brooklyn for Nike Air Force 1 right after Hurricane Sandy. We ended up biking around for 3 days because of the gas shortage. It was strange because almost no one was out, but it worked well for the shoot. There isn’t a single person in any of the images.

I shot a series of outdoor courts and fields in Brooklyn for Nike Air Force 1 right after Hurricane Sandy. We ended up biking around for 3 days because of the gas shortage. It was strange because almost no one was out, but it worked well for the shoot. There isn’t a single person in any of the images.

A cliff diver I shot at a competition in Boston for Victory Journal.

A cliff diver I shot at a competition in Boston for Victory Journal.

A portrait of a cattleman and his kids in Florida. This is part of a long-term project I working on in the South.

A portrait of a cattleman and his kids in Florida. This is part of a long-term project I working on in the South.

Another image from the same project, shot at a river in Mississippi.

Another image from the same project, shot at a river in Mississippi.

This is one of my favorite shots of my cousin Amber from another ongoing project. I’ve been shooting my father’s side of my family for around 8 years now. The first 5 years are in the book The Way Things Are, Volume I.

This is one of my favorite shots of my cousin Amber from another ongoing project. I’ve been shooting my father’s side of my family for around 8 years now. The first 5 years are in the book The Way Things Are, Volume I.

How many years have you been in business?
I’ve been shooting professionally for about 3 years.

Are you self-taught or photography school taught?
I have a BFA. But that’s not a road I would take again.

Who was your greatest influence that inspired you to get into this business?
It’s hard to cite one influence. Robert Frank, Bruce Davidson, Mark Cohen, Sally Mann and Garry Winogrand have all had a large impact on how I look at things.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
Being fresh isn’t something I ever think about but I do try to push myself with every project and try to make it my own. What drives me is looking at the work of others, there’s a lot of great work out there that sets the bar really high.

Do you find that some creatives love your work but the client holds you back?
I know this happens, but I haven’t had much experience with it. But I understand that when you’re working with bigger brands other things need to be considered, and that might be limiting. But at that point you work with the creative to come up with something interesting.

What are you doing to get your vision out to the buying audience?
I find people really love books. I like to print books or magazines of my personal work to send out. Right now I have 4 projects that are close to being done that will become printed pieces in some form. I’ve also worked on a number of projects with Victory Journal, which has allowed me to shoot some interesting stories, as well as get my work in front of a lot of people.

What is your advice for those who are showing what they think the buyers want to see?
I’m sure it works for some, but I think in the long run you’ll probably enjoy your work more if you’re making it for yourself. In return you’ll probably work more because of it. I also think that if you’re not shooting work that’s your own, people will notice.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
I’m always shooting personal work. At the moment I’m working on numerous projects, the largest is titled The South. I’m spending 3–4 weeks shooting in each Southern state with another photographer, Chadwick Tyler. We’ll publish books for each state. I’m also finishing up a project on competitive bodybuilding, which will also be a book.

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Anthony Blasko is a NYC based photographer. Represented by McDermott Management.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Jonathan Kozowyk

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Jonathan Kozowyk. Not only is he very talented, he is very easy to work with.

I told you I took pictures of my dog. — this was the first time she paid attention to her friends barking across the street. I guess it is a good example that I always have a camera close by.

I told you I took pictures of my dog. — this was the first time she paid attention to her friends barking across the street. I guess it is a good example that I always have a camera close by.

Part of an ongoing personal project, I try to work on something everyday.

Part of an ongoing personal project, I try to work on something everyday.

Austin Dorr, I wanted to photograph this man the very first day I saw him, years later I did in a personal project about the marina where I was living in at that time in Gloucester, Massachusetts. He wrote his name on everything he owned on the dock. On the door to his workshop right in between the American Flag and the Jolly Rodger, he wrote in sharpie, “If a man is too busy to go fishing, he is too damn busy.”

Austin Dorr, I wanted to photograph this man the very first day I saw him, years later I did in a personal project about the marina where I was living in at that time in Gloucester, Massachusetts. He wrote his name on everything he owned on the dock. On the door to his workshop right in between the American Flag and the Jolly Rodger, he wrote in sharpie, “If a man is too busy to go fishing, he is too damn busy.”

From an ongoing personal project on humans and their relationship with flight. I was interested in it, so I pursued it. I love learning about what gets people out of bed at 5am on their day off — it is not just hobbies at that point.

From an ongoing personal project on humans and their relationship with flight. I was interested in it, so I pursued it. I love learning about what gets people out of bed at 5am on their day off — it is not just hobbies at that point.

From an ongoing personal project on humans and their relationship with flight. I was interested in it, so I pursued it. I love learning about what gets people out of bed at 5am on their day off — it is not just hobbies at that point.

From an ongoing personal project on humans and their relationship with flight. I was interested in it, so I pursued it. I love learning about what gets people out of bed at 5am on their day off — it is not just hobbies at that point.

Commission for a Community Sailing Program in Boston.  I actually hopped into Boston Harbor against my better judgement to get this one, happy I did though… they tell me the water is totally safe these days…

Commission for a Community Sailing Program in Boston. I actually hopped into Boston Harbor against my better judgement to get this one, happy I did though… they tell me the water is totally safe these days…

The Rev. Edward Sunderland from a commission for Saatchi Wellness and Crossroads Community Services in Manhattan. He is a social worker that works with people in need and the people who volunteer in shelters and food pantries. This was a pretty moving project that I was proud to be a part of.

The Rev. Edward Sunderland from a commission for Saatchi Wellness and Crossroads Community Services in Manhattan. He is a social worker that works with people in need and the people who volunteer in shelters and food pantries. This was a pretty moving project that I was proud to be a part of.

Johnny L. Morris, founder of Bass Pro Shops. Commission for Forbes, we went fishing at sunrise.

Johnny L. Morris, founder of Bass Pro Shops. Commission for Forbes, we went fishing at sunrise.

More personal work that I believe in. I have been photographing police officers and their K-9s for the past 3 years.

More personal work that I believe in. I have been photographing police officers and their K-9s for the past 3 years.

Farmer from a recent editorial commission.

Farmer from a recent editorial commission.

Personal project on Rally Racing in America, later the project got picked up by Maine Magazine, and I got to go finish up the project with a home town hero story about a local racer that just got sponsored by SCION.

Personal project on Rally Racing in America, later the project got picked up by Maine Magazine, and I got to go finish up the project with a home town hero story about a local racer that just got sponsored by SCION.

Personal work. A man after a plunge in a frozen lake in February in New England.

Personal work. A man after a plunge in a frozen lake in February in New England.

How many years have you been in business?

I’ve been working in the industry for a little over 12 years. I started out assisting, and have been shooting on my own for about 3 years now.

Are you self-taught or photography school taught?
I went to Massachusetts College of Art for Graphic Design, but knew I wanted to make photographs. After I graduated I pursued my passion for photography and I was really lucky to apprentice some talented folks.

Who was your greatest influence that inspired you to get into this business?
I learned a ton from assisting Tibor Nemeth, Jason Grow, and Michael Prince.


How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
Really I find inspiration in everything around me. Sometimes it is from the creative people I work with, people I am photographing, or places I travel to. I try to absorb it all and then reinterpret it to show how I see the world. Within my work there is an element of timelessness, which I also feel is important. I always try to infuse that into whatever I am doing. I want my work to feel genuine.

Do you find that some creatives love your work but the client holds you back?

Of course, that can happen, but I believe there is always a nice middle ground that can be reached, I am not a diva, I know that I got hired for a reason. When I am shooting I have a good understanding of what the agency and client need to walk away with at the end of the shoot. But I always try to get a something that I personally love out of each job.

What are you doing to get your vision out to the buying audience?
Lately I have been making a ton of little small run books and send them to creatives I want to collaborate with. Also visiting agencies and magazines to share my latest projects.

What is your advice for those who are showing what they think the buyers want to see?
I guess that approach can work. But I have been really trying to push myself to show work that I love as well. I try to pepper in some of what they may need to see, but I think it’s important for people to know that you bring something to the table.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?

Yes. I try to make pictures everyday, even if I am stuck in front of the computer doing post work, bidding on projects, or even while on phone calls. Sometimes they are just pictures of my dog or of people around the neighborhood.


How often are you shooting new work?
As much as possible. I have a few personal projects always going on. It ‘s a great way to stay loose and get motivated. I used to get caught up in thinking that I needed to “finish” a project, but lately I’ve been allowing myself the freedom to start a project and just let it take it’s course.

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Jonathan Kozowyk is a commercial advertising and editorial photographer. He was formally trained at Massachusetts College of Art and Design where he received his BFA in Graphic Design. After graduation he set out to pursue his passion of photography.

Today Jonathan is based in New York City and is lucky to travel often for commissions all over the world. Jonathan enjoys collaborating with creatives to capture genuine moments big and small.

In his down time he likes to surf, ride his skateboard, look at maps, and spend time with his beautiful girlfriend and his furry dog.

Contact:

 
+1 347 901 2427 
jonathan@jonathankozowyk.com

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Kristyna Archer

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Kristyna Archer. Aside from her obvious talent as a shooter, she is personable, fun, able to roll with the punches and goes to the max to make people happy. We used her and my creatives are as smitten with her as I am. We are all excited about what the future holds for her.

This is part of a personal series I shot in 2012 called "Donut Doppelgängers." It seemed so nonsensical at the time, but I had to get out of my mind.  A 'stream-of-consciousness' later, I started comparing them to people.

This is part of a personal series I shot in 2012 called “Donut Doppelgängers.” It seemed so nonsensical at the time, but I had to get out of my mind.  A ‘stream-of-consciousness’ later, I started comparing them to people.

This image was inspired by Cast of Vices, an amazing Los Angeles designer who created these high end luxury versions of your average bodega bag (on right).  It struck a chord with me and I wanted to create a juxtaposition of the "faux" middle class trying so hard to uphold appearances, next to poverty level.  They are both still riding the bus ironically- not so far apart…

This image was inspired by Cast of Vices, an amazing Los Angeles designer who created these high end luxury versions of your average bodega bag (on right).  It struck a chord with me and I wanted to create a juxtaposition of the “faux” middle class trying so hard to uphold appearances, next to poverty level.  They are both still riding the bus ironically- not so far apart…

This image started with the phrase "We're all kids at heart" where I was using childlike props pairing them with adults showing vulnerability.  Yet this shot soon became about something entirely different when you pair a speedo next to a lollipop.  So I changed my crop and decided to get in your face about it.  I love how things can develop into something so much weirder and more vulgar- the subconscious at its best I guess?

This image started with the phrase “We’re all kids at heart” where I was using childlike props pairing them with adults showing vulnerability.  Yet this shot soon became about something entirely different when you pair a speedo next to a lollipop.  So I changed my crop and decided to get in your face about it.  I love how things can develop into something so much weirder and more vulgar- the subconscious at its best I guess?

Campaign I shot for Canon with GREY visually illustrating a sensory experience of the theme "baseball."

Campaign I shot for Canon with GREY visually illustrating a sensory experience of the theme “baseball.”

Campaign I shot for Oxxford Menswear.

Campaign I shot for Oxxford Menswear.

This is a personal project where I wanted it to feel like film stills, because the story is loaded with emotion.  The less purposeful and pulled back you are, the more honest it feels.

This is a personal project where I wanted it to feel like film stills, because the story is loaded with emotion.  The less purposeful and pulled back you are, the more honest it feels.

I do love denim- all kinds. And I wanted to celebrate it.

I do love denim- all kinds. And I wanted to celebrate it.

If you've grown up somewhere where you've never seen snow and freaked out when you saw it for the first time- thats how I felt when I saw an abundance of lemon trees in LA.  I was trying every possible way to make use.

If you’ve grown up somewhere where you’ve never seen snow and freaked out when you saw it for the first time- thats how I felt when I saw an abundance of lemon trees in LA.  I was trying every possible way to make use.

I like to document those people that have had an impact on my life.  Maren is one of them.

I like to document those people that have had an impact on my life.  Maren is one of them.

This happened randomly and all you can do is be ready to capture.  I thought for sure he would never smoke inside his beautiful "Restoration Hardware" home.  But I once I said it he was up for the challenge.

This happened randomly and all you can do is be ready to capture.  I thought for sure he would never smoke inside his beautiful “Restoration Hardware” home.  But I once I said it he was up for the challenge.

How many years have you been in business?
I went out on my own as a photographer 3 years ago.

Are you self-taught or photography school taught?
I went to Columbia College in Chicago and received a BFA in Photography. The camaraderie I experienced from both faculty and classmates during my time there was electric. Then you work your first day on set and you realize you know nothing about how this industry works. A formal education was a great foundation, but only scratched the surface.

Who was your greatest influence that inspired you to get into this business?
I mean there’s a plethora of who, what, and whens that all culminated into “I don’t see how I could not do this everyday.” But specifically I had some amazing professors that would just rip apart your work in critique, which challenged me and pushed me to become a thorough and intentional artist. Linda Levy believed in me and pushed me out the door when I was afraid to make the leap from assisting to shooting. And of course there are those specific artists, directors, writers, cinematographers, that I am constantly inspired by and in awe of- Diane Arbus, Erwin Olaf, Wes Anderson, Anton Corbijn, Sagmiester, Larry David, Thom Yorke.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I think the easiest way to answer this question is to “be random.” Put yourself in totally random places and situations, with different people all the time, and you will have a plethora of ideas to let bake until they are ready to hatch. That’s sort of what I do. Embrace the spontaneity in life. Also being present in the moment and in tune with all the hilarious human behavior that is happening constantly around you for great entertainment value. People are weird but we all try really hard not to show it. Yet the quirky parts of us are the best parts of us.

Do you find that some creatives love your work but the client holds you back?
Ok, I am not trying to be a “goodie-two-shoes,” but honestly every client I have had thus far has had a respect for what I am bringing to the table and has allowed me to do what I do best. And vice versa, I respect what they need to make their client and team happy. You get exactly what they want, and then you give them a different perspective that sometimes you are unable to see from being too close to a project. It’s the perfect balance and a great collaboration. Everyone wants the best results for the most reasonable cost. You problem solve and think ‘out of the box’ to make something look expensive in a “bogo” kind of way.

What are you doing to get your vision out to the buying audience?
There’s nothing better than meeting someone in person, getting to know them, and seeing what work strikes a chord most for them personally. Yet meetings are hard to get, so I try to make sure my personality comes thru in the marketing materials that I put out into the world. Business is personal, so I love to write notes or make ironic statements on my printed promos. And as much as I wasn’t fond of social media before, now I’ve truly accepted it’s essential and a great tool for business. There are those that abuse it, but I think the power of the potential networking outweighs it.

What is your advice for those who are showing what they think the buyers want to see?
It’s over before its even started. That might be a little harsh on my part, but one thing about this industry is you must have a thick skin, strong sense of self, and succinct vision to get anywhere. Who really wants someone to spoon-feed what you think they want? It seems so disingenuous and unattractive. I suppose I relate it to dating. Stop trying so hard and just be yourself. Whatever you are passionate about the most will be the most obvious anyway.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Constantly. That’s the only thing you can do to perfect your craft, develop your style, and find your voice. You can’t be afraid of bad ideas. I think there’s a lot more to lose by not getting it down on paper, or further, creating and being afraid to share. What’s the point? It’s just a discussion or conversation I am trying to start, and there’s no right or wrong. I understand being vulnerable can be scary, but how can you be an artist and not put yourself out there and literally leave your heart on the page. It’s always your best stuff, even if it’s too revealing. The process of discovery and evolution of a concept will help cause a breakthrough. The more you create the higher your chances of making your best work all the time.

How often are you shooting new work?
All the time. Once a week to once a month I’m working on personal projects depending on how busy I get with client work.

——————

Kristyna is an advertising and editorial photographer who specializes in storytelling.  Her work focuses on conceptual narrative and portraiture. Her clients range from Canon, to Inc. Magazine, to the New York Times.  After growing up blocks from 8 Mile Road and traveling all over the Asia-Pacific as an on-location retoucher, she’s capable of finding a common denominator regardless of upbringing, culture, or language.  She is inspired by her own paradoxical observations, the idiosyncrasies of human behavior, and an inherent love for fashion and design. She currently splits her time between Los Angeles and Chicago. Kristyna is represented by Friend + Johnson.

www.kristynaarcher.com
www.friendandjohnson.com

Say hello at me@kristynaarcher.com
Follow her antics:
Instagram @kristynaarcher
Twitter @kristynaarcher

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Chris Sembrot

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Chris Sembrot. I love him not only as an artist, but as a person. He has a unique style and was great to work with.

Personal work and having fun with a new underwater housing.

Personal work and having fun with a new underwater housing.

Part of an ongoing personal project on androgyny.

Part of an ongoing personal project on androgyny.

Personal work from a mid-summer tri in Asbury Park, NJ 2013.

Personal work from a mid-summer tri in Asbury Park, NJ 2013.

Personal work from a mid-summer tri in Asbury Park, NJ 2013.

Personal work from a mid-summer tri in Asbury Park, NJ 2013.

I love shooting friends especially on the first warm day after a long Winter.

I love shooting friends especially on the first warm day after a long Winter.

Cover assignment featuring Annie Clark (St. Vincent) and David Byrne for the Guardian Guide. Was shot on location in David Byrne's studio in NYC.

Cover assignment featuring Annie Clark (St. Vincent) and David Byrne for the Guardian Guide. Was shot on location in David Byrne’s studio in NYC.

Music feature assignment for Billboard Magazine with DJ Martin Garrix, shot in Atlantic City, NJ.

Music feature assignment for Billboard Magazine with DJ Martin Garrix, shot in Atlantic City, NJ.

Ad campaign for Mississippi Gulf Tourism. We shot 14 locations and activities over the course of 4 days.

Ad campaign for Mississippi Gulf Tourism. We shot 14 locations and activities over the course of 4 days.

Ad campaign for Mississippi Gulf Tourism. We shot 14 locations and activities over the course of 4 days.

Ad campaign for Mississippi Gulf Tourism. We shot 14 locations and activities over the course of 4 days.

Cover assignment featuring the band Phoenix. Shot on location at the East Village Standard hotel in NYC.

Cover assignment featuring the band Phoenix. Shot on location at the East Village Standard hotel in NYC.

Cover assignment featuring the band Phoenix. Shot on location at the East Village Standard hotel in NYC.

Cover assignment featuring the band Phoenix. Shot on location at the East Village Standard hotel in NYC.

Part of an ongoing personal project on androgyny.

Part of an ongoing personal project on androgyny.

Cover assignment featuring Annie Clark (St. Vincent) and David Byrne for the Guardian Guide. Was shot on location in David Byrne's studio in NYC

Cover assignment featuring Annie Clark (St. Vincent) and David Byrne for the Guardian Guide. Was shot on location in David Byrne’s studio in NYC

Feature for Running Times highlighting an elite women's high school cross country team in Pennsylvania.

Feature for Running Times highlighting an elite women’s high school cross country team in Pennsylvania.

Feature for Running Times highlighting an elite women's high school cross country team in Pennsylvania.

Feature for Running Times highlighting an elite women’s high school cross country team in Pennsylvania.

Personal work and having fun with a new underwater housing.

Personal work and having fun with a new underwater housing.

Part of my ongoing personal project titled "Urban Surfers." Each portrait was shot around sunrise (the coldest months reserved for only those dedicated to Winter surfing), and within a 2 block radious of the subject's home.

Part of my ongoing personal project titled “Urban Surfers.” Each portrait was shot around sunrise (the coldest months reserved for only those dedicated to Winter surfing), and within a 2 block radious of the subject’s home.

Part of my ongoing personal project titled "Urban Surfers." Each portrait was shot around sunrise (the coldest months reserved for only those dedicated to Winter surfing), and within a 2 block radious of the subject's home.

Part of my ongoing personal project titled “Urban Surfers.” Each portrait was shot around sunrise (the coldest months reserved for only those dedicated to Winter surfing), and within a 2 block radious of the subject’s home.

Part of my ongoing personal project titled "Urban Surfers." Each portrait was shot around sunrise (the coldest months reserved for only those dedicated to Winter surfing), and within a 2 block radious of the subject's home.

Part of my ongoing personal project titled “Urban Surfers.” Each portrait was shot around sunrise (the coldest months reserved for only those dedicated to Winter surfing), and within a 2 block radious of the subject’s home.

How many years have you been in business?
I’ve been on my own professionally for the past four years.

Are you self-taught or photography school taught?
A combination of both. But, the best part of my education came after I left school. Working as an art buyer for five years really allowed me to learn the business of commercial photography from the inside out. Plus it gave me direct access to art/creative directors on a daily basis. It helped forge relationships with people I work with today.

Who was your greatest influence that inspired you to get into this business?
It had to be my mom. When we were growing up, she’s the one who always had a camera in her hand, capturing whatever moments she could. When referring to my eye, she always says, “You got that from me.” Hearing her say that always makes me smile!

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I try and shoot personal projects that have a different look and feel than my “normal” work. My biggest goal whenever I concept a project idea is to somehow bring out my personality. I stay in the moment and enjoy the freedom of capturing something that strikes me on that day, hour, minute. I don’t shoot nearly as many tests shoots as I do personal projects, because I want my personal work to stand on its own.

Do you find that some creatives love your work but the client holds you back?
I think the honest answer is sometimes, yes. However, recently (more often than not) I have had the good fortune of creative freedom. Working with creative and account teams who trust that my creative vision will ultimately fill the needs of our client makes all the difference in a shoot. It’s not always easy but when you communicate with each other and collaborate as a team, it makes all the difference.

What are you doing to get your vision out to the buying audience?
When I’m not sending out my quarterly mailers, and personal emails, I’m meeting face to face. If I’m given 15 minutes of a busy art producer’s time, you better believe I’m giving it my all. Social media is also huge. I blog 2-3 times a month and am consistently reaching out on LinkedIn, Facebook and Instagram.

What is your advice for those who are showing what they think the buyers want to see?
Don’t. Show what moves you – what you’re proud of. Show work that is inspiring for a creative to see and hopefully he/she can envision it in a campaign or editorial spread. Be bold and show what you’re passionate about.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
I am always keeping notes on ideas when they strike. I cull through them constantly and pursue the ideas that keep me inspired. I think many of my Facebook or Instagram friends would agree that I like to utilize both as creative outlets.

How often are you shooting new work?
I’m shooting every week. And when I’m not shooting, I’m thinking about it. New ideas fill my head constantly.

——————

Chris first cut his teeth in the commercial photography world while working as an agency art buyer and producer. He consciously chose the agency route because it offered him experience on the business side and allowed him to shoot and build his first professional portfolio.

Chris now works and lives in his hometown of Philadelphia where he is channeling his love for photojournalism into commercial work. His work has been featured in Communication Arts, Graphis, PDN, American Photography and OneEyeland. His clients include Converse, Reebok, Fuse Network, Guardian Guide, Red Bull Majestic Athletic and Nylon Magazine.

In his spare time, Chris enjoys surfing, building furniture, brewing beer and developing ideas for his next adventure.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Erik Umphery

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Erik Umphery. I love him not only as an artist, but as a person. He has an unique style and was great to work with.

Michelle Williams single art work for "Say Yes"

Michelle Williams single art work for “Say Yes”

Personal work shot in London

Personal work shot in London

Personal work shot in Barstow, CA

Personal work shot in Barstow, CA

Editoral shot for 360 Magazine

Editoral shot for 360 Magazine

Editoral shot for 360 Magazine

Editoral shot for 360 Magazine

Personal work shot in Tijanna, Mexico

Personal work shot in Tijanna, Mexico

Personal work shot in Barstow, CA

Personal work shot in Barstow, CA

Personal work shot in London

Personal work shot in London

Personal work shot in Malibu, CA

Personal work shot in Malibu, CA

Personal work shot in Palms Springs, CA

Personal work shot in Palms Springs, CA

Usher Raymond shot for BET Networks Image Campaign

Usher Raymond shot for BET Networks Image Campaign

Adesuwa shot for Essence Magazine denim Story

Adesuwa shot for Essence Magazine denim Story

Personal work shot in Downtown Los Angeles

Personal work shot in Downtown Los Angeles

Erykah Badu shot for Essence Magazine

Erykah Badu shot for Essence Magazine

How many years have you been in business?
3yrs 3months

Are you self-taught or photography school taught?
Self-Taught

Who was your greatest influence that inspired you to get into this business?
I worked in corporate America for 9 years prior to becoming a professional photographer, and when the recession hit a lot of my friends lost their jobs and decided to pursue their passions. I was doing extremely well in my career, receiving accolades and a level of financial success that I had not believed I would have achieved at a young age, but I was unhappy. And the more friends I saw doing what they loved, even with the stress of booking that next job or knowing how everything was going to work out, the more I desired to pursue my passion. I guess it was like one of my favorite quote’s from Marianne Williamson, ”As we let our own light shine, we unconsciously give others the permission to do the same.” For me, my friend’s light gave me the permission to leave my comfort zone and being really living and pursuing something I love.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
Traveling is a big part of my life and it influences how I create. I think the biggest thing for me is being visually stimulated, so when I’m given the opportunity to go somewhere new I always jump at the chance. Living in Los Angeles, is the perfect place for me, because California has so much visually to offer, and it is accessible. I can hop in my car and in a few hrs, I can be on a mountain, in the desert, at the beach, on a cliff, etc…, so I’m always traveling being inspired and recently I’ve developed an appreciation for other types of arts (writing, acting, illustration) which has opened my eyes to an entirely new world of inspiration. The way I translate all of that into my own creativity is by taking everything that I see or read, and I try to do my best to translate that to my own experiences, to create something how I see it from my own perspective, so if I read something that inspires me I say how does that look in my mind, or if it’s a location I’ll ask myself what would be something I could see happening here.

Pushing the envelope creatively for me is always about doing something that I feel uncomfortable with. When I have butterflies in my stomach about something or I start hearing that little voice in my head questioning what I’m doing it let’s me know that I’m pushing myself to refine my true vision and creating something truly unique and from my perspective. I look for those feelings in everything I shoot.

Do you find that some creatives love your work but the client holds you back?
I’ve been really fortunate that the assignments I’ve received early in my career the clients have given me a lot of flexibility, I’ve heard that isn’t always the case in this industry. I learned early on that you should focus on accomplishing what the client is looking for first then push the envelop with your creativity and typically the images that I find myself pushing the envelop on are the clients favorites, so it’s a win-win, I give the client what they want and I’m able to use the resources/production they have to create something I love.

What are you doing to get your vision out to the buying audience?
I make it a point to travel to NY once a month and meet with agencies and magazines. I’ve been doing this for about a year now and it’s really been paying off. I do not have a rep, so I have to beat the pavement myself, but for me it is fun. I get to travel to an amazing city and meet so many interesting creative people. Not starting my career in this industry I look at as a positive and negative when it comes to reaching my buying audience. The positive is I don’t know how people in the industry reach their buying audiences so I’m not restricting myself to any industry norms that may exist, so I’m not tied to doing things a certain way because “that’s how things are done traditionally”. The negative is since I did not go to arts school, I do not have the network already of art directors and producers that I would have attended school with, but that’s ok I just have to work harder to build that network now.

Outside of face to face meetings, I attend Adhesive as often as I can to connect with creatives and sending personalized emails vs the typical email blast have help tremendously in starting a dialogue that will ultimately lead to new opportunities down the road.

What is your advice for those who are showing what they think the buyers want to see?
I know about this all to well, simply don’t do it. When I started I knew I wanted to shoot campaigns, so I’d shoot what I though art directors wanted to see. That did not get me far at all, and luckily I had a decent relationship with an art director that helped guide me as far away from that as possible. People want to see something different than what they have already seen and we all have the ability to create something different if we show things from our own experiences and perspective. You want the work you create to represent you, and to be work you are passionate about, which ultimately leads to you booking work that falls into your sweet spot vs work that you are not passionate about, and it definitely has away of showing.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
I try to shoot for myself several times a month. At times when I’m really busy it can be challenging but, in order for me to continue growing and developing my vision/style it requires shooting a lot. Even though shooting jobs is great and required to sustain a living, there is nothing better than being able to create something that you have full creative control over. I plan to continue shooting for myself several times a month, 5, 10, and 20 years from now, because I love photography as a medium to create.

How often are you shooting new work?
This year has been really great for me both commercially and personally. I’ve been able to create new work that I’m extremely proud of every month, both personal and commercial.

—————–

I’m originally from Baltimore, MD. I was introduced to photography by my Mother at a young age and developed my love for it. She passed when I was 11 and I stopped shooting. As I got older I had the desire to get back into photography, and even signed up for a course when I was in college, but you had to purchase a SLR camera and I could not afford it at the time. I graduated with a degree in Finance and went of to work in corporate America, several years into my career a friend posted on facebook, “who wants to take a photography class with me”, I went out purchased a camera and signed up for the 6 week class. This pretty much sums up my life now:
Running shoes, check. Camera, check. iPhone, check. I’m good. Gave up suits & ties for a camera and a hell-of-a-life.
 My mantra is to live, love, travel, eat and along the way capture these moments.

Erik Umphery
www.erikumphery.com
erik@erikumphery.com
310.387.1715

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Victoria Will

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Victoria Will. She was a pleasure to work with, ever gregarious and an all- around rockstar on set. Difficult weather conditions, challenging directors and limited time with the cast did not hinder her talents. I can’t wait to work with her again.

This is an image I shot for a Miller High Life Project. I had previously seen a sign like that and always wanted to find a way to incorporate it into my work.

This is an image I shot for a Miller High Life Project. I had previously seen a sign like that and always wanted to find a way to incorporate it into my work.

Who doesn’t love jumping on a bed? I hadn’t done it in years until I suggested it for this shoot. It seems to bring out the kid in anyone.

Who doesn’t love jumping on a bed? I hadn’t done it in years until I suggested it for this shoot. It seems to bring out the kid in anyone.

This image is from a shoot for Dasani Water and it still makes me smile! I love the color palette and the energy.

This image is from a shoot for Dasani Water and it still makes me smile! I love the color palette and the energy.

One of my favorite places to visit is a beautiful farmhouse in upstate New York. Its the location of the Eddie Adams Workshop. I volunteer for EAW every October, but there is a lot of prep that goes in to it so I visit the farm often throughout the summer. I have walked past this tree swing a million times, but one weekend I was at the farm and a friend of a friend jumped on it and I made this. Now it reminds me of a perfect summer day.

One of my favorite places to visit is a beautiful farmhouse in upstate New York. Its the location of the Eddie Adams Workshop. I volunteer for EAW every October, but there is a lot of prep that goes in to it so I visit the farm often throughout the summer. I have walked past this tree swing a million times, but one weekend I was at the farm and a friend of a friend jumped on it and I made this. Now it reminds me of a perfect summer day.

I love creating moments for a shoot, but I also love when I catch a quiet scene like this.

I love creating moments for a shoot, but I also love when I catch a quiet scene like this.

I do a lot of work backstage during fashion month and its always great to find moments like these. This was shot while on assignment for Vogue at the Lavin show in Paris.

I do a lot of work backstage during fashion month and its always great to find moments like these. This was shot while on assignment for Vogue at the Lavin show in Paris.

It’s always refreshing when you can collaborate with a subject like Brad Pitt. He is the consummate professional who also happens to be an avid photographer — the perfect combination for a portrait subject.

It’s always refreshing when you can collaborate with a subject like Brad Pitt. He is the consummate professional who also happens to be an avid photographer — the perfect combination for a portrait subject.

This was shot on assignment for Vogue backstage at the Tommy Hilfiger in New York.

This was shot on assignment for Vogue backstage at the Tommy Hilfiger in New York.

I love using the existing environment to make a mood and in this case it was neon lights in Las Vegas. The juxtaposition of a busy Las Vegas Blvd with a thoughtful glance out the window creates its own narrative.

I love using the existing environment to make a mood and in this case it was neon lights in Las Vegas. The juxtaposition of a busy Las Vegas Blvd with a thoughtful glance out the window creates its own narrative.

When I was on a road trip with some friends our truck overheated and we had to pull over at a gas station in the middle of nowhere. I saw this image through the window as we waited. It captures that moment in time just as I remember experiencing it.

When I was on a road trip with some friends our truck overheated and we had to pull over at a gas station in the middle of nowhere. I saw this image through the window as we waited. It captures that moment in time just as I remember experiencing it.

I married into a family of cowboys and I take every opportunity I can to go out and ride with them. They never cease to amaze me. This is a lunch break after 6 hours of being in the saddle.

I married into a family of cowboys and I take every opportunity I can to go out and ride with them. They never cease to amaze me. This is a lunch break after 6 hours of being in the saddle.

On a trip to Mt. Hood, Oregon I was standing on the balcony of a cabin when the car pulled in. It gives an unique perspective to a familiar brand.  I loved the vantage point — and of course the paw prints.

On a trip to Mt. Hood, Oregon I was standing on the balcony of a cabin when the car pulled in. It gives an unique perspective to a familiar brand. I loved the vantage point — and of course the paw prints.

This image and next are part of a series where I used a music festival as a backdrop to tell an experimental narrative through the energy and shared experience of the people there.

This image and next are part of a series where I used a music festival as a backdrop to tell an experimental narrative through the energy and shared experience of the people there.

JackP11

How many years have you been in business?
10 years ago I started working as a photojournalist in New York City. That gave me the background that allowed me to go freelance 4 years ago to focus on the parts of photography I enjoy most.

Are you self-taught or photography school taught?
I suppose I’m a little bit of both. I didn’t go to a photo school, but was lucky enough to study with Emmet Gowin and Andrew Moore at Princeton.

When I was transitioning from photojournalism, I took a portrait workshop in Santa Fe with Platon. It blew my mind and changed my life. From him, I learned what I don’t think I could have learned in a classroom. I saw just how powerful a collaborative effort between a subject and photographer can be and how you need to trust your vision — it’s something that can’t be forced, but has to be felt.

That workshop wasn’t my last. I find those environments recharge me creatively and I am always hungry to learn.

Who was your greatest influence that inspired you to get into this business?
Looking back, it’s so clear that I was always a visual person. I learned and expressed myself that way best. My mother even saved portraits of dolls that I made with her polaroid camera when I was 6, but it took me awhile to figure out. It wasn’t until college that I starting to think about photography as something I could actually pursue. I stumbled into a history of photography class with Peter Bunnell and immediately fell in love. After that I couldn’t read fast enough and spent a lot of time devouring the work of Lillian Bassman, David Bailey, Larry Sultan, and the paintings of Andrew Wyeth and John Singer Sargent. At that point, photography became more than just an artistic expression, it became a sort of language for me that I could really understand.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I find inspiration in the usual suspects — photo books, music and movies, but also in the strangest places. Its not always visual, sometimes its a sound, or a feeling, or an experience that I want to recreate in a visual way. For example, the first time you get to jump in a pool at the beginning of the summer — thats the way I want a photograph to feel. I think it should have an emotion attached to it.

I’ve spent a lot of time observing the people around me—and I was always struck by how beautiful a simple and natural human gesture can be. Those little moments can tell a much larger story. Ultimately, I love creating narratives that allow a story to unfold. My goal is to create work that takes you on the same sort of journey.

Do you find that some creatives love your work but the client holds you back?
I’d like to think that the creatives and the client ultimately choose me because they believe that my point of view will help bring their ideas to life. That being said, I love collaborating, with anyone that will have me. Luckily, every part of a shoot is a collaboration whether its with the client, the subject of the shoot, or the crew. That’s where being flexible becomes a crucial part of the job and you have to be willing to make adjustments. Working as a photojournalist really helped teach me that it is possible to adapt to any situation without having to compromise my vision or the clients needs.

What are you doing to get your vision out to the buying audience?
I love to send out work that I think is successful and what better way is there to promote yourself than creating work you feel has a piece of you in it. At heart though I am a people person so I try to meet as many people as I can — face to face. Sitting down with someone helps to give them a better idea of who I am and who they would be hiring. To me making a connection and having someone trust that I will execute their vision is just as important as the work.

On the other hand, I don’t do it alone. I am lucky to have people in my life like my photojournalist husband, and my agent, Paige Long, who I am constantly brainstorming with and bouncing ideas off of. Paige has an incredibly creative eye and great institutional knowledge that has helped define my voice. Having that close network of support is invaluable.

What is your advice for those who are showing what they think the buyers want to see?
I give the same advice someone gave me — shoot what you want to be hired to shoot. If you are inspired by your subject, it will show. If you aren’t, and you are doing it for the wrong reason, it comes from the wrong place and I think that shows as well.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
There was a time when I didn’t shoot for myself enough. That sometimes made it difficult to have a connection to the work. Now I shoot for myself as often as I can, experimenting and looking at things with new eyes. That’s how a recent project with tintypes happened. I saw one and became obsessed with making them work for me. Its not so much about trying to push the envelope, but about trying to evolve creatively. If I’m making the same safe images all the time, there is no room to grow.

How often are you shooting new work?
Whenever I am inspired! I have a list where I write down images I someday want to make that I’ve imagined and I’m slowly making my way through. Its feels like a rolodex of pictures in my head. But as fast as I cross them off, I seem to write more down.

——————

VICTORIA began her career at the New York Post where she was a staff photographer. In a news environment responsible for headlines like “Headless Body in Topless Bar,” Victoria honed her skills and sense of humor. With a focus on commercial and editorial portraiture, her photographs appear in newspapers and magazines worldwide, from the Associated Press to W magazine, The New York Times to Vogue. A graduate from Princeton University, she hails from Washington, D.C., but now resides in New York with her two French Bulldogs and photojournalist husband.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: John Fulton

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate John Fulton.

"Wrong Tools" campaign for Three Atlanta and CPA Global.

“Wrong Tools” campaign for Three Atlanta and CPA Global.

A young farmer/rancher burns some time after breakfast with a curious audience standing by. Part of a personal series featuring contemporary scenes in the South.

A young farmer/rancher burns some time after breakfast with a curious audience standing by. Part of a personal series featuring contemporary scenes in the South.

"Dirt Wave" motocross in the deep south. Part of a personal series featuring contemporary scenes in the South.

“Dirt Wave” motocross in the deep south. Part of a personal series featuring contemporary scenes in the South.

"Quail Hunting". Part of a personal series featuring contemporary scenes in the South.

“Quail Hunting”. Part of a personal series featuring contemporary scenes in the South.

"Fiddler Over Paris", a lone fiddler bares his soul to the denizens of the 7th arrondissement. Shot for an int'l travel company.

“Fiddler Over Paris”, a lone fiddler bares his soul to the denizens of the 7th arrondissement. Shot for an int’l travel company.

Pro bono series for my home town fire department. Hazmat crew takes one for the team as fire plane dumps it's payload.

Pro bono series for my home town fire department. Hazmat crew takes one for the team as fire plane dumps it’s payload.

"On The Way to Saturday". Campaign featuring college football mega-fans for BBDO.

“On The Way to Saturday”. Campaign featuring college football mega-fans for BBDO.

"Wrong Tools" campaign for Three Atlanta and CPA Global.

“Wrong Tools” campaign for Three Atlanta and CPA Global.

Campaign for Harley Davidson featuring real owners enjoying the thrill of the open road.

Campaign for Harley Davidson featuring real owners enjoying the thrill of the open road.

 "Lake of the Clouds Valley". Personal work captured on a trip to the high Rocky Mountains.


“Lake of the Clouds Valley”. Personal work captured on a trip to the high Rocky Mountains.

Firefighters photographed for South Magazine.

Firefighters photographed for South Magazine.

"We're there for you 24/7/365". Campaign for Georgia Power.

“We’re there for you 24/7/365″. Campaign for Georgia Power.

"For the longest lasting truck on the road". Campaign commissioned for Eaton Global.

“For the longest lasting truck on the road”. Campaign commissioned for Eaton Global.

Recent commission featuring speedo-clad mechanics to illustrate the client's heat generating product.

Recent commission featuring speedo-clad mechanics to illustrate the client’s heat generating product.

How many years have you been in business?
12 years.

Are you self-taught or photography school taught?
Both but I did the photo degree route. It was a good jumping board but, like most people, I learned more in just the 1st year working in San Francisco about the industry and my own work than I did during all of school.

Who was your greatest influence that inspired you to get into this business?
I was a skater kid in high school and a lackadaisical student, which took its toll on my studies. I took art classes because I thought they would be easy A’s. I connected with the creative arts immediately and felt myself come alive. Originally I wanted to be a sculptor and I worked diligently towards that goal but eventually I found myself sitting in a photography class. Seeing my first image appear in the developing tray was what set the hook. It’s a cliché’ sentiment at this point, but it was like magic. I was also exposed to the work of the great street photographers, especially the masters of composition and light; Cartier-Bresson and Harry Callahan among others. I worked at my local camera store talking with working photographers every day and developing their images late into the evening. It was an exhilarating feeling to see their work before they did and when talking with them about their assignments at pick up time, it became clear to me that this was the life I wanted. I was also able to work with Jim Erickson and Erik Almas through out my first year after school, which was also instrumental.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
It’s important to me to find inspiration from things other than photography whether that be other visual arts, travel, history, and simply conversing with people who are very different than myself. A lot of photographers choose to keep their exposure to other’s work at a minimal, I do the opposite. I look at an immense amount of images and I keep the ones that speak to me in an archive that goes back over 10 years. They cover the spectrum from photography, design, 3D, and fine arts and I often sift through them making mental notes of the things I like, don’t like, and want to experiment with before my next project.

Do you find that some creatives love your work but the client holds you back?
It varies widely from project to project but limitations can be a blessing. I’ve been studying film making lately and I read something from a feature director awhile back saying that often times he’ll limit himself to just one or two lenses for a whole movie because with every option available for every shot, it can be overwhelming and the images end up being too disjointed. I look at constraints that clients give in that way and it forces me to push my work and grow in a direction that I might not have taken on my own and I walk away with more tools in my creative arsenal.

What are you doing to get your vision out to the buying audience?
All the usual things but the most important to me is face-to-face exposure. The path of least resistance is always the most overrun and that right now is doing everything digitally. My reps are also paramount in connecting with buyers.

What is your advice for those who are showing what they think the buyers want to see?
Showing what you think buyers want to see is a loosing strategy if that’s your main motivation. Even if you’re scoring some projects, you won’t be shooting what you love and the work won’t be as affective as it should be. Ultimately, you’ll end up spending your career working on things that don’t inspire you and that’s not good for you or your clients.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Not as much as I’d like, but I’m working on that. It takes the willingness to say no to paying projects usually but I think it’s a good investment for one’s creative soul. Story telling in still frame, painting, modeling, motion, and writing is always on my mind from when I wake up until I finally go to bed. Lately, I’ve been spending the majority of my non-working time learning 3D modeling which has been a very captivating creative outlet and has already helped land some of my favorite projects to date.

How often are you shooting new work?
It varies from every couple weeks to a month. I prefer to do my own post work whenever possible and if it’s a series of multi-image composites that typically turns a 3 day shoot into a 3 week process from beginning to end but it’s an integral part of what I love about my job and what makes the images I deliver to my clients unique and impactful.

—————–

John is an America photographer born and raised in the Rocky Mountains of Colorado. His work is often described as rich, fresh, and authentic. Clients recognize his consistent vision and adamant drive to deliver impactful and affective images through a broad range of subjects.

John is honored to have been included in Luerzer’s Archive Top 200 Advertising Photographers Worldwide and his work has been recognized by PDN, Communication Arts, Hasselblad Masters, Int’l Photography Awards, Prix de la Photographie Paris, American Photographic Artists, Int’l Loupe Awards, and Color Awards. His clients include AT&T, Harley Davidson, Captain Morgan, Airstream, Westin and Hyatt Int’l among others.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Reed Young

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Reed Young. He is an editorial photographer whose work has so much story in it that I always stop and spend time with it. He really deserves some exposure for being interesting, thoughtful in the topics he covers and insightful in the compositions he depicts.

NOTE: Reed was nominated twice by two Art Producers from different agencies that have great reputations.

Angelo Maggi, the Italian voice actor for Tom Hanks

Angelo Maggi, the Italian voice actor for Tom Hanks

“Goldie” crossed the border when she was 16 and started dancing at a topless bar where most of the dancers were illegal immigrants from Juarez. She soon left that life behind, and now she owns Goldie’s Bar, a tiny cantina in an industrial section of south central El Paso. The walls of Goldie’s Bar are littered with pictures of her hero, Marilyn Monroe: “I like that she often said that women should be liberated, that men shouldn’t limit them, that a woman should be the way she wants to be.”

“Goldie” crossed the border when she was 16 and started dancing at a topless bar where most of the dancers were illegal immigrants from Juarez. She soon left that life behind, and now she owns Goldie’s Bar, a tiny cantina in an industrial section of south central El Paso. The walls of Goldie’s Bar are littered with pictures of her hero, Marilyn Monroe: “I like that she often said that women should be liberated, that men shouldn’t limit them, that a woman should be the way she wants to be.”

Bryan Toovak is a 7-year-old living in Barrow, Alaska. He goes to this playground from spring to fall despite the below-zero temperatures. On this rather mild spring day in early May, temperatures rose to almost 25 degrees Fahrenheit (-4 degrees Celsius).

Bryan Toovak is a 7-year-old living in Barrow, Alaska. He goes to this playground from spring to fall despite the below-zero temperatures. On this rather mild spring day in early May, temperatures rose to almost 25 degrees Fahrenheit (-4 degrees Celsius).

Konishiki Yasokichi is a 45-year-old one of Japan’s most recognizable celebrities. Now that he’s retired from Sumo Wrestling, the sport that made him so popular, he’s become a hip-hop artist and host of his own children’s television show. He was the heaviest sumo wrestler of all time weighing 580 pounds(264 kg). Two years ago he underwent gastric bypass surgery and has lost much of the weight that previously threatened his good health.

Konishiki Yasokichi is a 45-year-old one of Japan’s most recognizable celebrities. Now that he’s retired from Sumo Wrestling, the sport that made him so popular, he’s become a hip-hop artist and host of his own children’s television show. He was the heaviest sumo wrestler of all time weighing 580 pounds(264 kg). Two years ago he underwent gastric bypass surgery and has lost much of the weight that previously threatened his good health.

Felicia raises three of her grandchildren in small community deep in the sugar cane fields of the Dominican Republic. The family was supported by her husband’s pension until three months ago when he passed away. She lives in one of the few barracks that survived Hurricane George. She believes that the Lord will sustain her during this difficult time in her life.

Felicia raises three of her grandchildren in small community deep in the sugar cane fields of the Dominican Republic. The family was supported by her husband’s pension until three months ago when he passed away. She lives in one of the few barracks that survived Hurricane George. She believes that the Lord will sustain her during this difficult time in her life.

Seven days a week, 23-year-old Galson Mgaya rides from his remote village of Mtwango to the nearest city of Makambako, Tanzania. He straps 20 chickens to the back of his bicycle and then sells them in the city for twice what they’d go for in his small town. The trip takes him 3.5 hours each way, but it’s worthwhile because he makes about $8 each day. His daily profit helps support his parents and two sisters.

Seven days a week, 23-year-old Galson Mgaya rides from his remote village of Mtwango to the nearest city of Makambako, Tanzania. He straps 20 chickens to the back of his bicycle and then sells them in the city for twice what they’d go for in his small town. The trip takes him 3.5 hours each way, but it’s worthwhile because he makes about $8 each day. His daily profit helps support his parents and two sisters.

Many Brownsville residents say the area has more sneaker stores than after-school programs. Brownsville Brooklyn has only three sneaker stores. A few years ago, Penny began hosting an informal after-school program so that children in her building would have a safe place to go after school.

Many Brownsville residents say the area has more sneaker stores than after-school programs. Brownsville Brooklyn has only three sneaker stores. A few years ago, Penny began hosting an informal after-school program so that children in her building would have a safe place to go after school.

Minh Le is an unofficial spokesman for the Vietnamese community in Bayou La Batre, Alabama. Approximately one-third of the town’s population is of Asian descent, and of those, most are Vietnamese. Adopted by an American serviceman during the 1960s, Minh returned to his native Vietnam in the ’70s to act as an advisor to the US Navy. When he retired from the Navy, he moved to Bayou La Batre and bought several shrimp boats, including The Sunrise, pictured here. After the BP oil spill, Minh outfitted his boats to help with the cleanup efforts.

Minh Le is an unofficial spokesman for the Vietnamese community in Bayou La Batre, Alabama. Approximately one-third of the town’s population is of Asian descent, and of those, most are Vietnamese. Adopted by an American serviceman during the 1960s, Minh returned to his native Vietnam in the ’70s to act as an advisor to the US Navy. When he retired from the Navy, he moved to Bayou La Batre and bought several shrimp boats, including The Sunrise, pictured here. After the BP oil spill, Minh outfitted his boats to help with the cleanup efforts.

Comedian John Oliver for The Guardian.

Comedian John Oliver for The Guardian.

An advertisement for Dixan, an Italian laundry detergent.

An advertisement for Dixan, an Italian laundry detergent.

Bomb dog training school for Smithsonian Magazine.

Bomb dog training school for Smithsonian Magazine.

Inside the offices of Etsy for Inc. Magazine.

Inside the offices of Etsy for Inc. Magazine.

How many years have you been in business?
I’ve been doing freelance assignment work for 7 years.

Are you self-taught or photography school taught?
I graduated from Brooks Institute in Santa Barbara.

Who was your greatest influence that inspired you to get into this business?
There are many. I’ve always been inspired by the work of Irving Penn and Richard Avedon. When I was in photography school, Steven Meisel and Steven Klein inspired me to try and become a fashion photographer. But I learned early on that it wasn’t fashion I loved but the stylistic use of lighting. So I applied it to what I was most interested in –- portraiture.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I was never a good writer, so photography became an excuse to be a storyteller in a different way. I shoot at least two personal projects each year on subjects that interest me. For example I lived in Italy from 2006 to 2009, and while I was there I became fascinated with how American films are always dubbed into the Italian language instead of subtitled. After some research I learned that Italians have grown attached to the voices they associate with each Hollywood actor – so much that they’ve come to expect the voice of someone like Tom Hanks to always be the same person. This inspired me to spend a month in Rome photographing the dubbers in recreated scenes from their characters most iconic roles. Last month The New Yorker featured the story, which has already led to some exciting new opportunities.

Do you find that some creatives love your work but the client holds you back?
When it comes to advertising, I look at every assignment as the intersection of the creative, the client and me. It’s my job to bridge everyone’s goals into one successful outcome of which everybody can be proud. I shoot a lot of magazine assignments as well and they allow for a bit more freedom. The photo editor usually has ideas in mind, and they encourage me to interpret their ideas in a way that works best with my style.

What is your advice for those who are showing what they think the buyers want to see?
My first job out of college was in the art production department at McCann here in New York. I learned more in 10 months than in all three years of college. The experience allowed me to learn the business from the inside, instead of the usual perspective of a photo assistant. I learned that art buyers are drawn to work even if it isn’t what they are producing on a daily basis. Art buyers and photo editors receive hundreds of promos each week, and they basically look at them only long enough to throw them in the trash or delete them from their inbox. I learned quickly that it’s important to have a consistent style and to show work that’s hard to forget.

What are you doing to get your vision out to the buying audience?
I’ve realized my best work comes from the heart. The beauty of doing personal projects is that I can market myself with the type of work I want to be assigned.

—————————-

Reed Young is an American photographer born in 1982. He grew up in Minneapolis and now calls New York City home. He shoots assignment work for magazines including Time, The Guardian Weekend, Fortune, Fast Company , Popular Mechanics and Runner’s World. Young’s work has taken him all over the world in search of stories that focus on the human perspective.

www.reedyoung.com +1 917.821.4449 me@reedyoung.com

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Pip

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Pip. We collaborated with him to shoot for one of our clients. He was a pleasure to work with and his photography is outstanding. He’s only 25 and he’s already short listed for the AOP awards and he made it into the Creative Review annual this year. Added to all this, he’s also self-taught.

Sir Ian McKellen

Sir Ian McKellen

Lawson – Album artwork

Lawson – Album artwork

Freerunner project – with world parkour champion, Tim Shieff. See the rest on www.bypip.co.uk

Freerunner project – with world parkour champion, Tim Shieff. See the rest on www.bypip.co.uk

Benjamin Francis Leftwich

Benjamin Francis Leftwich

The Novellos

The Novellos

Ellie Goulding in the rain

Ellie Goulding in the rain

Scottish actress Freya Mavor

Scottish actress Freya Mavor

Track & Field project – see the rest of www.bypip.co.uk

Track & Field project – see the rest of www.bypip.co.uk

Ben Khan

Ben Khan

British actor Jack Laskey

British actor Jack Laskey

Richard E Grant

Richard E Grant

Track & Field project – see the rest of www.bypip.co.uk

Track & Field project – see the rest of www.bypip.co.uk

How many years have you been in business?
I’ve been working professionally for 6 years now.

Are you self-taught or photography school taught?
I’m self- taught, I didn’t go to college or university. I already had a solid technical understanding before I left school, and I’d never been particularly interested with conceptual analysis or the history of photography, so it didn’t make sense for me to go. I just wanted to get out into the world and start shooting without the limitations of working to a course project brief. Not having any qualifications has never inhibited me though – it’s important to remember that even with a first class degree from a top university, in the eyes of the client, you’re just as inexperienced as the day you enrolled. Portfolio is everything.

Who was your greatest influence that inspired you to get into this business?
I was always a big fan of people like Ansel Adams, Anton Corbijn and Kevin Cummings when I was growing up. Their cinematic, black & white vision was something that really spoke to me. They also all had a graceful way of combining landscape scenes with portraiture – something else I’ve always loved. I think the romance of their work is what drove me to pick up a camera in the first place and the business side of things developed naturally as I continued to create work I was proud of.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
Following on from my last point, the most important thing is to be shooting things that excite you. As primarily a portrait photographer, my work is about storytelling, so humans are my first love and my main inspiration. I love meeting interesting people, learning about their lives and the way they perceive the world – everyone has a different story.

Do you find that some creatives love your work but the client holds you back?
I’ve been generally pretty lucky with clients – I can’t think of many times I’ve been held back or asked shoot in a way I wasn’t comfortable with. When shooting commercially there always has to be compromises from each party, but I’ve found the best clients are good communicators – ones who lay down a thorough brief then take a step back and let the photographer approach it in their own way. The best results usually come out of a mutual trust between photographer, creative and client.

What are you doing to get your vision out to the buying audience?
I love doing editorial work – although budgets are small and turnaround times are nearly always tight, there’s more of a creative freedom to experience, compared to commercial work. It’s still one of the best ways to get noticed, having your work in print. Social media is also a big part of the game these days – twitter, instagram and tumblr are all great platforms for sharing your work and telling the world about what you’re up to. A massive percentage of the creative buying community now regularly use these networks to source new talent, get inspiration and keep up with the latest trends – embrace technology, get involved and get noticed.

What is your advice for those who are showing what they think the buyers want to see?
It’s never good to try and second-guess what people want to see, because half the time they don’t even know what they want to see, until they see it. From experience, you can win clients and jobs from the most unlikely places and you can fail to get something you feel like you were born for. The best thing you can do is shoot what you love in a style you love, and your work will have integrity. Passion resonates and is highly infectious.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Whenever I’m not shooting editorial or commercial work, I always try and get stuck in to personal projects. Because most of my work is portrait based, I try and mix things up when shooting for myself. Lately I’ve been doing a bit of landscape work – it’s a totally different experience to shooting people, but its nice to have the time and space to really consider the shots I’m taking.

How often are you shooting new work?
I prefer to shoot sets of images in the form of a personal project, rather than odd shots here and there. I usually do something big every couple of months if I can fit it in, but working regularly with clients tends to take up most of my time.

CONTACT

Name: Pip
Website: www.bypip.co.uk
Twitter: @bypip
Instagram: @bypip

BIOGRAPHY

Pip is a self-taught photographer from Yorkshire, Northern England. Avoiding conventional paths into the industry, he exchanged University and assisting for a start in professional work at the exceptionally young age of 19, when he was signed by London agency Shoot Group. Since then, Pip has worked internationally with a dizzying range of people, from the freshest bands and emerging acting talent to international pop stars and Hollywood greats. Recent subjects have included Ellie Goulding, London Grammar, Lawson, Professor Green, Conor Maynard, Jeremy Irvine, Harry Treadaway, James Nesbitt, Russell Brand, The Inbetweeners, Richard E Grant, Helen McCrory and Sir Ian McKellen. Last year saw him become the youngest ever cover photographer for ‘Photo Pro’, the largest professional photography magazine in the UK, and be featured in the prestigious Creative Review Photography Annual. With an extensive range of editorial clients and advertising commissions from Royal Opera House, Barclaycard, Waitrose, Channel 4, NASA, BBC Worldwide and Topman under his belt, at just 25 years old, Pip is currently one of London’s more exciting young portrait photographers.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Evan Lane

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Evan Lane. He is a fantastic photographer that can work in any environment. He is really professional, flexible and has a great attitude. He and his crew are a pleasure to work with.

Part of a personal series called Ambien. Those late night moments that feel like a waking dream. Los Angeles CA, 2014

Part of a personal series called Ambien. Those late night moments that feel like a waking dream.
Los Angeles CA, 2014

The beautiful Heather. I have shot her with long hair and with short hair and I’d shoot her any which way.

The beautiful Heather. I have shot her with long hair and with short hair and I’d shoot her any which way.

Calisthenics, with my friend Chelsea

Calisthenics, with my friend Chelsea

And I also love capturing those in between moments, the subject never thinks you are going to use.

And I also love capturing those in between moments, the subject never thinks you are going to use.

Nighttime conjures magic.

Nighttime conjures magic.

Best shots are the ones where they never even knew you were there.

Best shots are the ones where they never even knew you were there.

From an editorial I shot last month for Bright Ideas Magazine.

From an editorial I shot last month for Bright Ideas Magazine.

From an editorial I shot last month for Bright Ideas Magazine.

From an editorial I shot last month for Bright Ideas Magazine.

This is from a Toyota Prius campaign I shot for Saatchi.

This is from a Toyota Prius campaign I shot for Saatchi.

True love in Lake Havasu.

True love in Lake Havasu.

Lake Havasu, Arizona, 2014

Lake Havasu, Arizona, 2014

Lake Havasu, Arizona, 2014

Lake Havasu, Arizona, 2014

This is another one from the Toyota Prius campaign I shot for Saatchi.

This is another one from the Toyota Prius campaign I shot for Saatchi.

Set still from a music video for Artist, Emily Sundblad

Set still from a music video for Artist, Emily Sundblad

Artist, Emily Sundblad

Artist, Emily Sundblad

This tortoise was just chilling in the middle of the desert during my editorial shoot for Bright Ideas Magazine.

This tortoise was just chilling in the middle of the desert during my editorial shoot for Bright Ideas Magazine.

This is a print ad for the company I started, Langly Camera Bags. www.langly.co

This is a print ad for the company I started, Langly Camera Bags. www.langly.co

How many years have you been in business?
I have been shooting about 4 years professionally.

Are you self-taught or photography school taught?
I went to Emerson College for film. Photography was self-taught out of necessity for instant gratification. Filmmaking is such a lengthy and layered process from start to finish.

Who was your greatest influence that inspired you to get into this business?
I’d say it was a culmination of things. After my parents split when I was 4, my mom dated artists and scientists. These people influenced and strengthened my natural curiosity. My dad was a film editor and taught me how to be frame accurate. My grandparents exposed me to cultural experiences and would take me to tons of galleries and museums. From those experiences I was able to learn how to form my own subjectivity for art, the composition, textures, color palates and subject matter. I think narrative film has had a huge impact on the way I approach photography and see it as another form of story telling.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I will never stop leaning or evolving as an artist and foremost as a human being. I think it is important to stay excited about what interests me. On many levels I am a documentarian and I approach photography as a window into my life.   I think I get hired for this unique perspective as result.

Do you find that some creatives love your work but the client holds you back?
I think it just depends on the client. A lot of the times there are really pragmatic reasons for a client to intervene, the nature of a forcing ideas for practical reasons can definitely cause the final product to deviate from the personal vision they hired you for to begin with.

I think it just depends on the client. A lot of the times there are really pragmatic reasons for a client to intervene, the nature of a forcing ideas for practical reasons can definitely cause the final product to deviate from the personal vision they hired you for. I personally like the challenge of thinking outside of the box, inside of a box.
 
Other clients have less pressure from a large chain of command and hand over the reins. Those are usually the best shoots because the best relationships are ones built on trust. They want what they saw in your portfolio.

What are you doing to get your vision out to the buying audience?
Of course there is the conventional way of getting out there, meeting art buyers and showing my book. I think it’s all about continually shooting new work, paid or not and then pushing that through social media. I have met a bunch of art buyers and art directors through Instagram. It’s a live-streamed portfolio that people are selectively subscribing to. It allows me to see how people react to my photos in an instant and on an almost subconscious level.

What is your advice for those who are showing what they think the buyers want to see?
If you stay true to your own personal vision, the ones who notice you are the ones who understand your work and see a place for it. You don’t find your audience, your audience finds you.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
I am always shooting for myself.

How often are you shooting new work?
2-3 days a week and I always have my camera on me.

——————

The work of LA-based photographer, Evan Lane, is unapologetically honest. His photography takes the form of a visual diary, documenting organic and relatable moments. The photos maintain that inherent effortlessness – breaths of life on pause. In 2012, Evan launched Langly to bridge the fashion and functionality of camera bags. Today, Langly can be seen on photographers on 5 continents and Evan can still be found on the road chasing down shots. If you need to get a hold of him, contact Dara at I Heart Reps.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Kris Davidson

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Kris Davidson as one of our art directors really like her and she seems so great.

Returning to Sweden (my homeland), I spent 5 days traveling with migrating reindeer. It was very cold – but cathartic and utterly magical. In this image I was drawn to how the reindeer antlers resembled braches of the distant tree line.

Returning to Sweden (my homeland), I spent 5 days traveling with migrating reindeer. It was very cold – but cathartic and utterly magical. In this image I was drawn to how the reindeer antlers resembled braches of the distant tree line.

These two maniacs are in a “safe” naturally formed pocket at the top Victoria Falls in Zambia – near the Devil’s Pool. I still get dizzy just looking at this.

These two maniacs are in a “safe” naturally formed pocket at the top Victoria Falls in Zambia – near the Devil’s Pool. I still get dizzy just looking at this.

Sunrise somewhere in the Atlantic -- sailing with Semester At Sea as a staff photographer early on in photography career helped me build a beginning travel portfolio.

Sunrise somewhere in the Atlantic — sailing with Semester At Sea as a staff photographer early on in photography career helped me build a beginning travel portfolio.

On assignment for National Geographic Traveler in Key West – this wonderful mystic read my fortune as I photographed him – and he kept the details of my future to himself at my request!

On assignment for National Geographic Traveler in Key West – this wonderful mystic read my fortune as I photographed him – and he kept the details of my future to himself at my request!

Photographing Cochise County, Arizona for National Geographic Traveler has been one of my favorite assignments to date. Such a strange, wild place where history and the modern day converge. These cowboy actors relaxing in a saloon before their daily gun battle at the OK Corral in Tombstone.

Photographing Cochise County, Arizona for National Geographic Traveler has been one of my favorite assignments to date. Such a strange, wild place where history and the modern day converge. These cowboy actors relaxing in a saloon before their daily gun battle at the OK Corral in Tombstone.

I danced on the bayou with the inimitable “Wild Man” while on assignment for Lonely Planet Traveller in the Louisiana swamps.

I danced on the bayou with the inimitable “Wild Man” while on assignment for Lonely Planet Traveller in the Louisiana swamps.

The Cajun version of Mardi Gras (called Courier de Mardi Gras) is absolutely surreal. I found myself running after brightly dressed men (some on horseback) who were chasing after chickens (traditionally destined for communal gumbo) through miles of bayou wetlands.

The Cajun version of Mardi Gras (called Courier de Mardi Gras) is absolutely surreal. I found myself running after brightly dressed men (some on horseback) who were chasing after chickens (traditionally destined for communal gumbo) through miles of bayou wetlands.

In Key West again, for Lonely Planet Traveller. The egg and cheese sandwiches are delicious at the Cuban Coffee Queen.

In Key West again, for Lonely Planet Traveller. The egg and cheese sandwiches are delicious at the Cuban Coffee Queen.

This is the very first image I made for In the Southern Garden. Here is Walter in Glendora, Mississippi holding up an old Nat King Cole album titled “Love Is the Thing.”

This is the very first image I made for In the Southern Garden. Here is Walter in Glendora, Mississippi holding up an old Nat King Cole album titled “Love Is the Thing.”

Also for In the Southern Garden -- Swamp Thing is a street performer in the French Quarter.

Also for In the Southern Garden — Swamp Thing is a street performer in the French Quarter.

For my in-progress American Macondo project I am experimenting with mixed media – this is actually a photograph of a print that includes paint, pencil and gold specks. The image is a Mexican born US border patrol agent in what they refer to as “no man’s land.” Tijuana on the other side of the fence.

For my in-progress American Macondo project I am experimenting with mixed media – this is actually a photograph of a print that includes paint, pencil and gold specks. The image is a Mexican born US border patrol agent in what they refer to as “no man’s land.” Tijuana on the other side of the fence.

How many years have you been in business?
Full time, about 6 years – I gradually transitioned from a branding/marketing career into being a photographer and educator.

Are you self-taught or photography school taught?
After taking every single photography course at Loyola University in New Orleans I immediately enrolled at Brooks Institute for an MFA program. Beyond that, I feel compelled to credit the invaluable non-formal education I have received over the years as well – my career began in the San Francisco during the dot com boom in as a branding project manager. The time I spent learning how to dissect a brand was priceless. I owe a huge debt to my branding guides Renee Sheppard and Rita Damore. Also, photographer Catherine Karnow, who showed me how to really see people through a lens, demonstrating that it, is possible to make a living celebrating humanity.

Who was your greatest influence that inspired you to get into this business?
Two people: Dr. Leslie Parr, a photography professor at Loyola University in New Orleans. She is a wonderful photo historian with a focus on the documentary genre. Her classes were always the most delightful refuge for me. Also, Michael Sustendal, a commercial photographer who I assisted during my college days in New Orleans. A Southerner to the core, he is the most entertaining storyteller I have ever met. I could listen to him talk all day! He remains a life mentor and dear friend.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
Honestly, I don’t think too much about ways to stay fresh. Maybe I should! In truth, I just indulge my own curiosity — I feel most alive when traveling and telling/interpreting stories (whether in a far away land or just down the street). Curiosity drives pretty much all the work I do, from commercial work (branding IS a form of story-telling, after all) to editorial travel assignments and my personal work. I have come to regard the camera as a magical key that allows me to open doors into worlds that I have no reason to be in otherwise.

Do you find that some creatives love your work but the client holds you back?
I tend not to look at it that way. In my previous branding career incarnation I was privy to a topographical view of the branding landscape far before anyone ever paid me a dime to shoot a single frame. With my hands in everything from initial client meetings — including the occasional hellish moment of having to tell a new client that “their baby is ugly” as one of my first branding mentors wryly phrased it — to the end resolution/plan for moving a brand forward in a dynamic, collaborative way. The photography portion of a brand can be very important, but it is always a part of a larger effort. As such, I don’t view client pushback as a rejection of my own creativity — I view it as part of a larger conversation about an organic brand. My goal is to be creative — of course — but I always want to be in tune with how the rest of the brand is emerging and evolving. The collaboration itself is the creative challenge.

What are you doing to get your vision out to the buying audience?
Well, I am a people-person! I try to meet with creatives with my printed portfolio whenever possible – there is nothing that compares to a beautiful printed portfolio and eye contact. Other than that, I don’t like being too heavy-handed. I send a small set of promos of current/new work out a few times a year, along with short, personal hand-written notes — although I wonder if that is a good idea since my handwriting is questionable. Beyond that, a clean, focused tightly-edited website is my primary marketing tool – I update it about ever year with the help of my marketing consultant. I also blog — I like to write with the intent of providing a deeper insight into my photographic approach and who I am as a person.

What is your advice for those who are showing what they think the buyers want to see?
Be honest with yourself about what kind of work you really want to do (often easier said than done). Then, with that defined, make every effort to understand the business side the specific market you are interested in. It is not the sexiest area of study (and you may need to devise your own education here to some extent), but it is essential. The consumer, editorial, commercial and art markets are all unique, and nuanced within themselves. I personally find it very useful to partner with industry experts/consultants to help organize and present my work. Just like I have an accountant who does my taxes (thank god), I have a consultant who helps me manage my portfolios/marketing strategy, a printer who makes my prints and a bookbinder for my portfolio book exteriors. It is an investment, but worth it. For me it is a huge stress relief not to have shoulder the weight of all that work by myself.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Yes. Being an immigrant to the United States, my current personal projects explore what it means to become and be an American. There are so many varying interpretations. I am working on two separate projects that explore this question. Currently, I am focused on American Macondo, which looks at migration in the US/Mexico borderlands through a magical realism filter (I am interested in navigating a line between a documentary aesthetic and the often fictional/constructed landscape of memory). And, being based in New Orleans for the time being, I am also working on a project titled In the Southern Garden, which considers how individual identity and collective social memory continue to unfold in the American South in the wake of the Civil War.

How often are you shooting new work?
Commercial and editorial gigs — as often as they come! Beyond that, I am almost always working on a personal project in some capacity. But I am not someone who shoots every day or carries a camera everywhere. Rather, my process tends to involve a lot of pre-shoot thinking and cross-disciplinary reading/research for inspiration. Right now for my American Macondo project I am reading three very different books: Being America: Liberty, Commerce and Violence in an American World (by Jedediah Purdy); Thirteen Crime Stories from Latin America (A McSweeny short story collection); and St. Lucy’s Home for Girls Raised by Wolves (another collection of surrealist/magical short stories by Karen Russell). I also have a standing coffee date with a friend who is a Mexican economist and we just chat about art, Latin America and his impressions of the US. Later this year I’ll head back down to the borderlands to shoot – and see what transpires.

—————-

Kris Davidson is a freelance photographer and educator based in San Francisco and New Orleans. Her specialties include travel/lifestyle and portraiture for editorial, commercial and corporate clients. Kris has an MFA from Brooks Institute and a BA (Communication Arts) from Loyola University in New Orleans. Prior to becoming a photographer, Kris worked as a marketing/branding professional for 8 years.

As a photographer, Kris has worked with various clients including Lonely Planet Magazine, National Geographic Traveler, Travesías Magazine, The Discovery Channel, MTV Networks, The Institute for Shipboard Education, Kimpton Hotels to name a few. She has been recognized for her work in PDN Magazine, American Photo Magazine and in the International Photo Awards.

Kris is also faculty at the Academy of Art University based in San Francisco, teaching several courses online in the photography school; additionally, she also teaches for the National Geographic Expeditions Photography Workshops.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Misha Taylor

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Misha Taylor. He is probably my favorite my favorite, he has an incredible eye and always perfectly captures that specific mood in his photos.

I love these images of Jamie Foxx, these are outtakes from ad campaign we did together. He is the ultimate entertainer, it didn't just start when the camera was on him either. He sang and danced and ruled the room. These images really tell that story to me.

I love these images of Jamie Foxx, these are outtakes from ad campaign we did together. He is the ultimate entertainer, it didn’t just start when the camera was on him either. He sang and danced and ruled the room. These images really tell that story to me.

I was asked to conceptualize and shoot the Kisua Campaign, I really wanted to do something contemporary and pop yet still African.. I love how the image comes to life. Its almost a still life, but somehow really jumps around the page.

I was asked to conceptualize and shoot the Kisua Campaign, I really wanted to do something contemporary and pop yet still African.. I love how the image comes to life. Its almost a still life, but somehow really jumps around the page.

This is one of my favorite images, I find the similarities between his face and Johannesburg cityscape really moving. His eyes and scarred face tells the story of the beauty, pain, struggle, and resilience of the still young S. Africa. something about it really gives me hope.

This is one of my favorite images, I find the similarities between his face and Johannesburg cityscape really moving. His eyes and scarred face tells the story of the beauty, pain, struggle, and resilience of the still young S. Africa. something about it really gives me hope.

the way the ice-cream drips through his fingers give the picture a strange desperation, yet reminds me of slow summer days. There is something magical about that parallel that really draws me in.

the way the ice-cream drips through his fingers give the picture a strange desperation, yet reminds me of slow summer days. There is something magical about that parallel that really draws me in.

This was one of the most fun shoot I have ever done, I got a good number of my friends together for an underwear special for Selfridges.  I love this moment, it reminds me of that reckless abandon of long summer days. My friends and I sneaking into pools that weren't ours, jumping off roofs, basically being a kid.

This was one of the most fun shoot I have ever done, I got a good number of my friends together for an underwear special for Selfridges. I love this moment, it reminds me of that reckless abandon of long summer days. My friends and I sneaking into pools that weren’t ours, jumping off roofs, basically being a kid.

This image of Diane Pernet was taking in Paris. She is one of that last  true eccentric fashion icons and working with people like her make portraiture such an incredible experience. I love that you can almost see her eyes, but cant quite see where she is looking.

This image of Diane Pernet was taking in Paris. She is one of that last true eccentric fashion icons and working with people like her make portraiture such an incredible experience. I love that you can almost see her eyes, but cant quite see where she is looking.

This image was featured on Nowness and was taken on the pan African Rovos rail. I love the starkness of the Karoo as it glides by behind her, and how she bisects it in quite a violent way. I find this image quite jarring in the end, even though at first glance its so peaceful

This image was featured on Nowness and was taken on the pan African Rovos rail. I love the starkness of the Karoo as it glides by behind her, and how she bisects it in quite a violent way. I find this image quite jarring in the end, even though at first glance its so peaceful

This image has such a wonderful stillness, I almost find myself holding my breath when I look over it, I never really find peace as far as a place to settle my eyes. I love when pictures have have little lives of their own.

This image has such a wonderful stillness, I almost find myself holding my breath when I look over it, I never really find peace as far as a place to settle my eyes. I love when pictures have have little lives of their own.

These two images were taken in Johannesburg, I cant help but feel that I am in the middle of them as they look at each other.

These two images were taken in Johannesburg, I cant help but feel that I am in the middle of them as they look at each other.

This was taken in Paris, the intensity of the photo is odd  as I find it quite weightless. They seem to counter balance each other. Its beautiful but as their faces come together quite bizarre as well. I really enjoy all these little permutations

This was taken in Paris, the intensity of the photo is odd as I find it quite weightless. They seem to counter balance each other. Its beautiful but as their faces come together quite bizarre as well. I really enjoy all these little permutations

This is one of my favorite places in the world, fitting to its' name; "Natures Valley".  A giant indian ocean on one side and this view inland up the river on the other. The air there has a weight to it. I was really pleased with this image as I can feel that weight when I look at it.

This is one of my favorite places in the world, fitting to its’ name; “Natures Valley”. A giant indian ocean on one side and this view inland up the river on the other. The air there has a weight to it. I was really pleased with this image as I can feel that weight when I look at it.

How many years have you been in business?
This question is a little different for me as some of my earliest memories are from film sets, my father, and award winning director and photographer used to let me look through the lens or operate the camera before I was even a teenager. He also had his crews work me to the absolute bone as soon as I was old enough to hold my own. I worked 22-hour days fetching water and carrying stands. Driving Trucks, writing treatments, setting up lights and loading cameras. But I suppose the question you are after is as far as me being in creative control, to be safe lets say 8 years.

Are you self-taught or photography school taught?
I learned on the sets of my father and his friends, I tried taking a few classes in university but realized quickly that technically speaking what you learn through work experience and life far surpasses what you learn at school. Something also has to be said from seeing how the best in the world operate creatively, how they deal with clients, and how they stay true to their vision. However as far as theory goes, school was invaluable.

Who was your greatest influence that inspired you to get into this business?
First and foremost my parents, both artists filled our lives with art and travel. These memories dance their way through almost all of my creative process. Sitting on the front of small rubber boat in the deep Okovango delta and being charged by a giant bull elephant to beautiful girls in a studio.

When there wasn’t an adventure we made our own, seeing so many things allowed for me to see the world through my own lens. I was given the chance to allow my imagination to run wild, and this business gave me the incentive to want to tell stories beyond our day-to-day lives.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I really try to live my pictures, I try to see myself in my work, the wonderful and the mundane the challenging, the obscure, the loss the gain. We all share a common emotive process, and I hope that what brings my imagination to life will have the same effect on others.

Do you find that some creatives love your work but the client holds you back?
Part of the process is reinvention to make old ideas new, to make bad ideas good, to make complex ideas simple. Of course there are moments in the bureaucracy of this business where the opposite seems to destine to happen, good ideas turn bad, the simple becomes complicated. In the end the fight for what we as creatives believe to be the best execution is best done with the image itself.

To show this image and let the story be right rather than the artist. However there are always the few that need convincing beyond the image, and this is as much an art as the work itself.

What are you doing to get your vision out to the buying audience?
I personally believe my work is better off for me concentrating on the art itself, rather than the propaganda and PR. Just to keep making art to keep shooting and experiencing and the reach of that is unmeasurable.

What is your advice for those who are showing what they think the buyers want to see?
Some people are better at this than others, if done correctly I think someone could do quite well. But in the end to live and love your work, you must do what it is that you want, and produce what it is you want to see.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
It’s important to constantly want to tell stories, even if this is done by other means than photography. To keep new ideas rolling off your tongue or your pen or out of your camera.

How often are you shooting new work?
This question is a bit convoluted, as we seem to be measured in quantity so often. I work everyday, and take a picture everyday. But I suppose I can only roll out new projects when they are finished. This can take less than a week from the birth of an idea to full realization. And there are other projects that I feel I will be working on forever.

But as I see an absolutely binding bond between work and life. I feel like I am working even when I am walking through town or lying watching the rain.

—————–

I was Born in Cape Town, South Africa, in the early 80’s, My Parents both Artists did their best to distract my sister and myself from the Politics at the time by taking us to the people, to the country, to what was real in a place plagued by misunderstanding and misinformation. We traveled feverishly, by all means and to some of the most remote and wonderful places in the world. Before my father’s career took us to the United States, they would pack us and our yellow dog in the back of our Landrover and drive for weeks on end.

When we moved to Los Angeles, in 1989 our lives changed somewhat. But our lust for adventure didn’t. They would pull us out of school and proclaim a fly-fishing trips to Montana or hikes through Monument Valley.

School in the United States was, incredible. I was able to be exactly who I was, and who I wanted to be. I grasped onto the contagious American mindset that allowed you to pursue your dreams and I was off.

I left California in 2000 and began my travels home and beyond. I wanted to see how much of my childhood imagination had painted of memories of Africa, I was desperate to be part of the new hope and new democracy. I fell in love with Africa all over again. And was able to see my life there through balanced eyes,

My love for travel however soon pushed me on my way. I wanted to live Italy and walk through the ruins of the Roman Empire, to live in France and read and drink wine in the same bars as my literary heroes. To Dance in the famous techno clubs of Berlin and ride bicycles down massively wide streets.

I did all this and more, everyday I wake up wanting to keep living, to keep watching all the serendipitous fortunes the world has to offer. I am quite young but have lived a life full to the brim. This is why I feel comfortable telling stories. Because I have so many to tell and the world has so many more to give us.

Check out more of Misha’s work www.assignmentagency.com

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Tobias Hutzler

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Tobias Hutzler. He has gorgeous work and he is so hardworking and humble. I think he is going to be a star some day! He also has some amazing video work on Vimeo.

A recent project for Sony Music, an exciting project with a lot of creative freedom. The light trails are created by the movement of the water.

A recent project for Sony Music, an exciting project with a lot of creative freedom.
The light trails are created by the movement of the water.

Shot in the SouthWestern desert at night in moonlight.

Shot in the SouthWestern desert at night in moonlight.

A series on energy, light and space, shot in deserts across the US.

A series on energy, light and space, shot in deserts across the US.

This image was shot on location at night.

This image was shot on location at night.

An international Honda campaign for Wieden+Kennedy . The concept was to create a warm graphic and modern look.

An international Honda campaign for Wieden+Kennedy . The concept was to create a warm graphic and modern look.

International campaign for Honda. The concept was to create mirroring images, a car that appeals to both, the head and heart. Images that highlight the versatility of the car.

International campaign for Honda. The concept was to create mirroring images, a car that appeals to both, the head and heart. Images that highlight the versatility of the car.

This cover image we shot recently in LA; illuminated solely by moonlight.

This cover image we shot recently in LA; illuminated solely by moonlight.

A portrait of Maedir Eugster from the personal film project "Balance," which led to a global campaign for Titan watches.

A portrait of Maedir Eugster from the personal film project “Balance,” which led to a global campaign for Titan watches.

This is from a series on dancers. We shot this image on a rooftop in midtown Manhattan New York.

This is from a series on dancers. We shot this image on a rooftop in midtown Manhattan New York.

Commissioned by TIME magazine, photographed in Brooklyn.

Commissioned by TIME magazine, photographed in Brooklyn.

Lower East Side at night, New York City

Lower East Side at night, New York City

this image is from a series photographed for TheNewYorkTimes Magazine, a huge festival in the unexplored Western part of India. We scouted locations and captured the stunning sceneries in different parts of the city, like this candle-lit ballon flying.

this image is from a series photographed for TheNewYorkTimes Magazine, a huge festival in the unexplored Western part of India. We scouted locations and captured the stunning sceneries in different parts of the city, like this candle-lit ballon flying.

The NewYorkTimes Magazine commissioned me to photograph a new concept for refugee camps on the border to Syria. We created a custom device to capture unseen overviews to show both the structure and how people interact with the space.

The NewYorkTimes Magazine commissioned me to photograph a new concept for refugee camps on the border to Syria. We created a custom device to capture unseen overviews to show both the structure and how people interact with the space.

This image was commissioned by The New Yorker Magazine, New York July 4th.

This image was commissioned by The New Yorker Magazine, New York July 4th.

How many years have you been in business?
I have been shooting professionally for 3.5 years, but I have been photographing since I was 13, inspired by the work of the German Becher school, Bauhaus, Pop Art and Cubism. I am very interested in illustration, film art, painting and contemporary culture.

Are you self-taught or photography school taught?
I studied photography at some of the best universities in Europe before receiving my MFA in the US on a Fulbright scholarship. That said, my work has also evolved through experience—learning by doing, constantly pushing the boundaries and experimenting in finding new ways. I learned to think outside the photographic box through things like studying film and contemporary culture in all facets.

Who was your greatest influence that inspired you to get into this business?
My greatest influence was traveling around the world. At an early age, I became very curious about the world and started backpacking throughout Europe, then Africa and Asia. Photography helped me to process all these experiences with different cultures worldwide. I crossed the Sahara and traveled in very remote corners of the world. Through photography, I was able to understand, communicate and tell stories.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
I don’t shoot to be noticed or hired, but to create work that is new and significant. Inspiration is everywhere. I want to introduce new ways and perspectives and make visible what’s hidden. I want to photograph what we all have in common, to find something universal that we can all connect with. This is really a magical thing and so essential.

There is so much that goes into an image: the light, time, composition and intention. Photography to me is more asking questions rather then looking for answers. I am grateful for every opportunity to collaborate with creatives and to go out and shoot exciting new work.

Do you find that some creatives love your work but the client holds you back?
Every project is a collaboration. Art directors are creating great ideas. I am there to help the process come together as smoothly as possible. I’ve been fortunate to work with great art and creative directors. Recently, I had the chance to work with a wonderful creative director at Sony. The creative director was so open to my ideas; it was a dream collaboration.

What are you doing to get your vision out to the buying audience?
Shooting editorial is a great way to get my work in front of potential advertising clients. Editorial is also a great way to work with interesting people and explore fascinating subjects with a great creative process and freedom. One week this year, for example, I was photographing large crowds in an unexplored area in India, and a few days later, I shot a cover in the Californian desert, in moonlight.

Personal meetings with clients are also very important to me. There is nothing better then a one-on-one and getting a feel for who the other person is.

What is your advice for those who are showing what they think the buyers want to see?
You must create your own market. You must develop a true self.
Who needs a copy of a copy of a copy?

As a photographer, I think it is very important to be able to come up with new ideas, perspectives and solutions. This helps the creatives produce something original and unique. And that’s everybody’s goal, isn’t it?

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Yes. This is the most important part of my work. I am constantly shooting, pushing the boundaries, exploring, challenging myself and working outside my comfort zone.

How often are you shooting new work?
At least weekly. If I’m not shooting, I am thinking about a new way, researching, planning or developing a concept.

In 2013, Time magazine debuted my short film “Balance,” which was produced with cutting-edge technology, It started as a personal project and soon went viral. Many millions of people around the world have viewed it, and it inspired an international ad campaign. For me, personal work is essential to growing as an artist as well as attracting new clients.

http://tobiashutzler.com/index.php?/motion/balance/

—————

Tobias Hutzler presents subjects in striking new ways, possessing a distinct point of view that has attracted advertising and editorial clients including Honda, Hyundai, Titan watches. He studied photography at some of the most prestigious schools in Europe and received his MFA in the US. He is a Fulbright Scholar and recipient of the prestigious DAAD and European Union fellowships. His work has received numerous international awards and he was named one of PDN’s 30 photographers to watch. “His pictures are both consistent and filled with surprises,” legendary director of photography Elisabeth Biondi wrote of Tobias’ images. As an image maker Tobias captures the pulse of our constantly moving and contemporary culture.

He is a regular contributor to The New Yorker, The New York Times Magazine, TIME magazine and has been called “visionary” by AD Magazine and “one of the most exciting new artists working in photography.”

He is based in New York City and represented by Stockland Martel.

represented by Stockland Martel
www.stocklandmartel.com
talentinfo@stocklandmartel.com

New York studio:
www.tobiashutzler.com
tobias@tobiashutzler.com

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Michael Weschler

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Michael Weschler. His signature style remains defined and he is collaborative, supporting and enhancing the creative vision of any project he participates in. His numerous awards, active participation in industry activities and charitable initiatives, coupled with his passion for mentoring are a testament to what propel photography as an industry and an art.

The Compost Wizard

The Compost Wizard

The Cast of Tattoo Rescue

The Cast of Tattoo Rescue

Family at Stoneridge, Malibu

Family at Stoneridge, Malibu

Richard Gere at His Restaurant, The Bedford Post

Richard Gere at His Restaurant, The Bedford Post

The Antiquarians, Brooklyn

The Antiquarians, Brooklyn

Wine and Conversation

Wine and Conversation

Prepping Vegetables at Dinner Party, Chicago

Prepping Vegetables at Dinner Party, Chicago

The Pod Hotel, NYC

The Pod Hotel, NYC

Liev Schreiber at Home

Liev Schreiber at Home

Liev Schreiber at Home

Liev Schreiber at Home

Liam Neeson at Home

Liam Neeson at Home

Kelly Ripa at ABC Studios

Kelly Ripa at ABC Studios

The Family Meal

The Family Meal

Couple in the Kitchen, Chicago

Couple in the Kitchen, Chicago

Chuck Close in His Studio, NYC

Chuck Close in His Studio, NYC

The Big Hair Girls

The Big Hair Girls

Alicia Silverstone at The Farmers Market, Los Angeles

Alicia Silverstone at The Farmers Market, Los Angeles

Alexander Wang at Balenciaga, NYC

Alexander Wang at Balenciaga, NYC

Kids in the Kitchen, Chicago

Kids in the Kitchen, Chicago

Father and Son in the Kitchen

Father and Son in the Kitchen

Rob Lowe at His New Home, Montecito

Rob Lowe at His New Home, Montecito

How many years have you been in business?
16 years

Are you self-taught or photography school taught?
Well, I started shooting portraits of my friends when I was 8 and was always the kid with the camera. Later I learned to use photography as a tool to draw better, while studying architecture in college. When I switched majors to fine art, I also started working in a gallery, a photo lab, a camera store, and that all led to assisting professional photographers and shooting for them as an associate.

Who was your greatest influence that inspired you to get into this business?
My mentor was Jerry Burchfield, who used to hang out with Garry Winogrand & Robert Heineken. He helped to create the World’s Largest Photograph, by converting an airplane hanger into a pinhole camera, so he was a historical figure. Anyway, he introduced me to lots of people in the Arts, which opened a lot of doors for me, like shooting with the 20×24 Polaroid camera. He taught me how to make Photograms, which are camera-less photographs made by painting with light on Cibachrome in complete darkness. A couple of years before he died, we took a trip to the Amazon with the same boat Captain for the National Geographic expedition, and he always encouraged me to go further with my work.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
Because everyone is a photographer these days, in a way, I focus on making signature images that cut through the noise. Of course, that is easier said than done, but I’m always trying to raise the bar, so that I’m creating something fresh. When I recently shot Chuck Close for Architectural Digest, I knew I couldn’t do a picture of him anything like what he might do, close-up. My portrait of him in his studio was recently selected for the Communication Arts 2014 Photography Annual, so that was very validating. Trust your gut.

Do you find that some creatives love your work but the client holds you back?
It would be easy to say that, but the constraints you find working for others offer new challenges. With personal work, an artist can be selfish, and not be so concerned about pleasing other people’s tastes. However, making a marketable image that millions of people like is quite hard, so any informed input is often helpful to get you there. In the end, photography is very collaborative, whether it is yourself and one person, place or thing before your lens, or a team of sixty people helping produce a compelling campaign image.

What are you doing to get your vision out to the buying audience?
It’s hard to keep things under wraps these days, and one thing often leads to another. My agents and I share our updates often, so there’s continuous conversation. While some clients’ projects can be confidential, I’m always testing and shooting outtakes whenever I can. The way we share images has changed and we’re always concerned about the value and integrity of the work. We try to unveil a new image each month, one way or another.

What is your advice for those who are showing what they think the buyers want to see?
Buyers want to see that you can produce what they need, at a bare minimum, and then they want to see your personal work. They’re not going out on a limb for somebody who shoots a bunch of grainy black & white nudes, or just because they’re cool. You’ve got to learn how to show a balance of marketable pictures, as well.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
As my career progresses, I find myself shooting more for others, and less just for me. Because the level of production has increased, it becomes harder to let go, and just make a simple image that still fits with the larger body of work. When I’m able to just shoot and let go, I’m reminded of why I got into Photography in the first place. While these pictures often don’t become part of my portfolio, they are all part of the creative process and keep me in tune.

How often are you shooting new work?
Almost every day. Otherwise, I’m sorting out the details for the next project or the last one.

Michael Weschler Bio:

Michael Weschler started doing portraits of his friends at the age of seven with a Kodak 110 camera. After studying Architecture, he switched to Fine Art Photography at Cal State University & began showing his photographs, installations, and 20×24 Polaroids in galleries. Gaining experience assisting alongside high-profile photographers like Peggy Sirota, the larger assignments gave him the confidence to quickly rise as a renowned photographer in his own right. Known for capturing the detail, personality, and moment that make a photograph unforgettable, Michael is highly sought after to collaborate with other talented creatives. His Portrait work includes notable personalities: Richard Gere, Liam Neeson, Donatella Versace, Liev Schreiber, Don Cheadle, Isaac Mizrahi, LeAnn Rimes, Meredith Vieira, Carrie Underwood, Wolfgang Puck, John McEnroe, and Julia Louis-Dreyfus to name a few. His Editorial work has run in magazines such as GQ, Vogue, Architectural Digest, Oprah, Allure, Life, Newsweek, Stern, Men’s Health, Dwell, Food & Wine and more. He has worked collaboratively on many books and his pictures have been included in Photography textbooks, most notably, “Photography in Focus”. Michael has captured interiors for Giorgio Armani, Ferragammo, and Frederic Fekkai as well as The Gramercy Park Hotel, Grand Hyatt, Liberty Hotel & Hotel Carlton. His Portrait & Lifestyle work has also graced over 20 covers of magazines such as U.S. News & World Report, and he works frequently for such high profile newspapers as The New York Times. Recent Ad campaigns include Nestle, Johnson & Johnson, Marriot, Bank of America, The National Pork Board, National Car Rental, etc. His personal work has been exhibited in art galleries and museums from LA to NY to Paris, and he is a national board member of the American Society of Media Photographers (ASMP). Recent photography awards include Communication Arts 2014 Photography Annual Winner, American Photography 2014, 6 Honorable Mentions in The International Photography Awards and Archive’s Top 200 Ad Photographers. He’s received grants to teach Photography from The California Arts Commission, and is currently a mentor for the Young Photographers Alliance. Michael also works with 2 charities in New York City that improve the lives of foster children: (HeartgalleryNYC.org & WeDeserveLoveToo.org) Michael has a studio in New York City, but travels frequently for shoots in Los Angeles, Miami, Chicago, and around the world. Since he believes “getting the shot” requires fitness & movement, Michael trains as a triathlete managing to get 4 triathlons under his belt, while also enjoying tennis, hiking and yoga.

Represented by:

WSWcreative
212.431.4480

Anne Albrecht Artist Agents
312.315.0056

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

 

Art Producers Speak: Willem Vrey

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Willem Vrey. He is a Namibian photographer who has an exceptional eye when it comes to photography.

I took this picture at a fish market in a small town close to Cape Town in South Africa, a few weeks after I bought my first camera. I'm not sure why, but I still really like it – especially the way your eye is drawn towards the center.

I took this picture at a fish market in a small town close to Cape Town in South Africa, a few weeks after I bought my first camera. I’m not sure why, but I still really like it – especially the way your eye is drawn towards the center.

I took this during my first week of working on the cruise ship, in a town called Colón in Panama. This was one of those moments that I love in photography where my instincts took over as soon as I saw the bird flying. I brought the camera to my eye, snapped one photo and new that I had caught it at just the right moment – another early image I am still very proud of.

I took this during my first week of working on the cruise ship, in a town called Colón in Panama. This was one of those moments that I love in photography where my instincts took over as soon as I saw the bird flying. I brought the camera to my eye, snapped one photo and new that I had caught it at just the right moment – another early image I am still very proud of.

Still from my time on the ship – we were docked in Auckland, New Zealand overnight and I spent most of the evening walking around the city. It was very misty and with the lights of the city made the sky glow. I got a number of great images of the city by placing my camera on it's back on the ground to keep it steady and doing some long exposures to capture the colours. This is one of my favorites from that night.

Still from my time on the ship – we were docked in Auckland, New Zealand overnight and I spent most of the evening walking around the city. It was very misty and with the lights of the city made the sky glow. I got a number of great images of the city by placing my camera on it’s back on the ground to keep it steady and doing some long exposures to capture the colours. This is one of my favorites from that night.

This was taken soon after I got back home from my stint on the ship. It's a 30 second exposure with two cars driving past (streaks of lights in the foreground) and a dancer friend who I asked to run and jump in front of the camera. While she was in the air I hit her with a speedlight I was holding in my hand... Just one of those images where everything works out even better than I could have hoped.

This was taken soon after I got back home from my stint on the ship. It’s a 30 second exposure with two cars driving past (streaks of lights in the foreground) and a dancer friend who I asked to run and jump in front of the camera. While she was in the air I hit her with a speedlight I was holding in my hand… Just one of those images where everything works out even better than I could have hoped.

This is from a series of aerial photographs of the Namib desert. It's truly one of the most beautiful places in the world and looks especially spectacular from the air. The prints from this series are still some of my best sellers.

This is from a series of aerial photographs of the Namib desert. It’s truly one of the most beautiful places in the world and looks especially spectacular from the air. The prints from this series are still some of my best sellers.

This was taken at a place called Dead Vlei, in the Namib desert in Namibia. The dead trees in front of the huge red sand dunes (the highest dunes in the world) made for a number of very surreal looking images.

This was taken at a place called Dead Vlei, in the Namib desert in Namibia. The dead trees in front of the huge red sand dunes (the highest dunes in the world) made for a number of very surreal looking images.

Just an image I like of one of my portrait client. The sun was going down, everything was working, and I just love how well she is engaging with the camera.

Just an image I like of one of my portrait client. The sun was going down, everything was working, and I just love how well she is engaging with the camera.

Another portrait I like from a portrait shoot outside the city – beautiful model, beautiful hair and one of my favorite portraits – even though the sun was already down and the light was fading.

Another portrait I like from a portrait shoot outside the city – beautiful model, beautiful hair and one of my favorite portraits – even though the sun was already down and the light was fading.

This was taken late one night in the informal settlement on the outskirts of the city where I live. It was part of a series to show what the area looks like at night where the people don't have electricity. People streaming to the city from the more rural regions are building these small corrugated metal houses faster than the municipality can supply services – so here are thousands of people living with now running water, sewage or electricity. It's a very early place to be because there where almost no people about, but inside every house you walk past, you can hear people talking, radios playing and children laughing. Despite the poverty, it's actually quite a clean and orderly society with every little crime and social problems one would usually equate with such conditions.

This was taken late one night in the informal settlement on the outskirts of the city where I live. It was part of a series to show what the area looks like at night where the people don’t have electricity. People streaming to the city from the more rural regions are building these small corrugated metal houses faster than the municipality can supply services – so here are thousands of people living with now running water, sewage or electricity. It’s a very early place to be because there where almost no people about, but inside every house you walk past, you can hear people talking, radios playing and children laughing. Despite the poverty, it’s actually quite a clean and orderly society with every little crime and social problems one would usually equate with such conditions.

This is from a portrait session I did in the informal settlement. I love her attitude and the colours.

This is from a portrait session I did in the informal settlement. I love her attitude and the colours.

This was casual photo I took while exploring an old rock quarry with a friend. She was wading through the water when she found a rock to stand on that was just below the surface, making for a very surreal moment.

This was casual photo I took while exploring an old rock quarry with a friend. She was wading through the water when she found a rock to stand on that was just below the surface, making for a very surreal moment.

This is a friend of mine who I like to shoot. She has the most beautiful long hair and a very natural look. She is looking down, yet still engaging with the viewer.

This is a friend of mine who I like to shoot. She has the most beautiful long hair and a very natural look. She is looking down, yet still engaging with the viewer.

This was during a boat trip in large bay on Namibia's coast. It was very misty, with only 50 meters or so of visibility. I loved the calmness of the water in the bay and waited for ages for a bird to fly into the frame to break the pattern a bit.

This was during a boat trip in large bay on Namibia’s coast. It was very misty, with only 50 meters or so of visibility. I loved the calmness of the water in the bay and waited for ages for a bird to fly into the frame to break the pattern a bit.

A few months ago I wanted to get out of the city and bit and decided to try and drive a 125cc motorcycle about 6000 miles from Namibia to Zanzibar and back. I ended up not taking as many photos as I would have liked, but I did get some great images walking around Stone Town (Zanzibar). I am proud of this one because I managed to time it just right with the guy on the scooter driving past me at high speed – just as he was level with the woman walking ahead of me. I like the contrast between the traditional and the modern.

A few months ago I wanted to get out of the city and bit and decided to try and drive a 125cc motorcycle about 6000 miles from Namibia to Zanzibar and back. I ended up not taking as many photos as I would have liked, but I did get some great images walking around Stone Town (Zanzibar). I am proud of this one because I managed to time it just right with the guy on the scooter driving past me at high speed – just as he was level with the woman walking ahead of me. I like the contrast between the traditional and the modern.

This is from an amazing contemporary dance piece that I was involved in as the stills photographer. There were many images from that job that I liked, but this is one of my favorites. The show is called Anima, and it was put together by the talented people from First Rain Dance Theater – a contemporary dance company based in Namibia.

This is from an amazing contemporary dance piece that I was involved in as the stills photographer. There were many images from that job that I liked, but this is one of my favorites. The show is called Anima, and it was put together by the talented people from First Rain Dance Theater – a contemporary dance company based in Namibia.

How many years have you been in business?
The first time I asked for, and received a bit of money for a freelance job was in 2010, and things just sort of grew from there. Word got around and more and more people began to call me and I eventually had to register my business and make it official.

Are you self-taught or photography school taught?
At the start of 2009 I felt like I had to make some changes in my life and just get away from everything for a while. I went to into the Namib Desert for a few days for some peace and quiet and space to think clearly. I decided I just needed to get out of the country for a while and simplify things. After a few weeks of narrowing down my options, I decided to apply for a job on a cruise ship. I (literally) threw a dart at a list of jobs I might qualify for, and it hit “on-board photographer”. I applied, got a camera and some lenses and immediately started reading books and blogs and watching YouTube tutorials all day. I also forced myself to shoot in manual mode right from the start, which I feel is probably the one of best habits that a new photographer can have – even if you end up messing up 60% of your shots in the beginning. 

I got the job and soon I was boarding a large ship in Miami, on which I worked for the next 6 months.

It turns out that cruise ship photography is one of the worst jobs out there. I was shooting, printing and selling for 14 hours a day, 7 days a week. The pay is terrible and there is absolutely no scope for expression or creativity, BUT: I was taking 1500 – 3000 pictures a day with manual controls and every photo I took was printed and put up on a wall for everyone to see. Tie this to the fact that my boss on the ship was one of the most uncompromising people I have ever met, I was forced to become very good with my gear very quickly.

After 6 months I left the ship in Australia, flew home and, being broke, started to turn to my photography for an income. The rest of my education came from reading and learning diligently every day, shooting a lot, spending time with other experienced photographers and business people, and making an effort to be honestly critical of my own work.

Who was your greatest influence that inspired you to get into this business?
There are many great photographers and other people who inspire me on a daily basis, but I think getting into the photo game was simply a combination of providence and a lack of other opportunities at the time. It’s funny where life takes us sometimes.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
It can be difficult sometimes, especially for someone as hard on himself as I am, but when I feel uninspired and unmotivated I find that the best thing to do is to simply start and do SOMETHING – even if it’s bad. I don’t have a team of creatives to draw on, and my clients always expect me to come up with something new and fresh every time.. so when I can’t think of anything, I often have to force myself to go out and begin shooting anything to see what develops, or to sit down and begin writing down anything that comes to my mind. 99% of what I produce during these sessions is usually pretty bad, but that other 1% has very often turned out to be where my best work has come from.

And then, when you have created something worthwhile, you have to make sure that as many people as possible see it and know where to reach you.

Do you find that some creatives love your work but the client holds you back?
When someone is paying me for something, I try to keep in mind what would be best for the client and how I would feel in their shoes. I have had to learn to curb my arrogance and ego if I am going to make it in business. Having said that though, I do believe that that it is very important to only put out work that you are happy to be associated with, and those two ideals can sometimes be in conflict. When that happens, I try to think about the situation reasonably and figure out how the decision is going to affect me in the long term. Sometimes that has meant saying no to work when I couldn’t really afford to say no to, and sometimes I have had to swallow my pride, take the money and let it go.

I also try to keep a separation between the commercial and the fine art parts of my operation and to only compromise when it makes sense to me.

What are you doing to get your vision out to the buying audience?
I have been lucky enough, and work in a market that is small enough, to be able to rely mostly on word-of-mouth and repeat clients. I try to keep my social media updated and to keep my website in order, but generally I prefer to be shooting, printing and editing. I have found that as long as my work is good enough, most jobs will lead to further business.

What is your advice for those who are showing what they think the buyers want to see?
Invest in a good printed portfolio. Yes, have a website, have Facebook, have an iPad with a portfolio app… but remember that the buyers often get thousands of electronic portfolios sent to them by email – sometimes from people who are better than you are. What stands out these days is something physical like a high quality portfolio book, or even a collection of loose prints in a nice box. Spend the money to have it done by someone who knows what they are doing, and print it on fine art paper. You can show it to them in person, or ship it to their offices with a note saying it will be picked up again after a week or two. I’ve also found that including a pair of white cotton gloves in the package makes the prints immediately seem more impressive and will make them last longer. If you want to replace a print in your portfolio, and it was handled carefully by the people who saw it, you can always frame and try to sell it, or give it away as a gift.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
I try to always be working on some sort of series or project during my spare time. I also find walking around the city with my camera has a very therapeutic effect on me. Often great images can come from these excursions. To be honest though, I do find that the more of a business the photography becomes, the less often I think about grabbing my camera as I head out somewhere… something I should maybe work on.

How often are you shooting new work?
That’s a difficult question to answer – I’d have to say that it depends on what I am working on. I would guess that on average I am actually out shooting for profit for about 2 days per week, with the rest taken up with post-processing, seeing clients, making and framing prints, teaching and running the business.

About the Photographer:

Born and bred in Namibia, Willem’s interest in photography started relatively late at the age of 23. However, his eye was developed from an early age through his love and proficiency in fine art. In 2005 Willem graduated and immediately embarked on several successful business ventures, but changes in outlook and values in his early twenties finally led him to discover photography as a way to satisfy, develop and share both the creative and the analytical parts of his mind in a fulfilling and meaningful way.

Mostly self-taught, Willem has approached the subject with diligence, constant self-assessment and high personal standards and over the course of only four years, the scope and nuance of the construction and composition of his work have increased exponentially. Today, he is a force to be reckoned with in the world of photography.

Willem is one of Namibia’s most avant-garde and exciting photographers whose talent for shooting movement is unparalleled. In the commercial realm too, Willem has experienced much success and is in high demand as a portrait and fine-art photographer. He is known for his technical skill and knowledge, his versatility and ability to work equally well with both controlled and natural light.

Contact details:
Email: willem@willemvrey.com
Phone: +264 81 238 7654
Website: www.willemvrey.com
Facebook: www.facebook.com/willemvreyphoto

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.

Art Producers Speak: Cedric Angeles

We emailed Art Buyers and Art Producers around the world asking them to submit names of established photographers who were keeping it fresh and up-and-comers who they are keeping their eye on. If you are an Art Buyer/Producer or an Art Director at an agency and want to submit a photographer anonymously for this column email: Suzanne.sease@verizon.net

Anonymous Art Buyer: I nominate Cedric Angeles. His images of food and travel always have an angle or composition that makes you see things from a different perspective, resulting in an a-ha moment.

A boy jumping into the Black Sea in the coastal town of Batumi, Republic of Georgia. This was my first assignment for Travel and Leisure Magazine.

A boy jumping into the Black Sea in the coastal town of Batumi, Republic of Georgia. This was my first assignment for Travel and Leisure Magazine.

Portrait of poet Marilyn Nelson at the Soul Mountain Retreat, a writer’s colony she started in East Haddam, Connecticut. Commissioned by Oprah Magazine.

Portrait of poet Marilyn Nelson at the Soul Mountain Retreat, a writer’s colony she started in East Haddam, Connecticut. Commissioned by Oprah Magazine.

Portrait of a mento band, the Jolly Boys. Photographed at their favorite bar in Port Antonio, Jamaica for British Airways High Life Magazine. The band is experiencing a resurgence in popularity after releasing a cover af Amy Winehouse’s song, Rehab, in 2010.

Portrait of a mento band, the Jolly Boys. Photographed at their favorite bar in Port Antonio, Jamaica for British Airways High Life Magazine. The band is experiencing a resurgence in popularity after releasing a cover af Amy Winehouse’s song, Rehab, in 2010.

Publix 2013 Milestone 1:00 Spot. Publix wanted to show the significant milestones in our lives such as a birth of a baby, a birthday, graduation and getting married. The production and filming were done in Tampa, Florida. In conjunction with the video, I also shot print ads for this campaign. This is a great example of the blurring of lines for photographers being asked to be directors as well.
This is part of an entertaining story for Bon Appetit Magazine with musician Jack Johnson and his friends,  shot in the North Shore, Oahu in Hawaii.

This is part of an entertaining story for Bon Appetit Magazine with musician Jack Johnson and his friends, shot in the North Shore, Oahu in Hawaii.

A fashion story in Mazatlan, Mexico for Travel and Leisure Magazine.

A fashion story in Mazatlan, Mexico for Travel and Leisure Magazine.

Part of an Ad campaign for ARUBA.

Part of an Ad campaign for ARUBA.

Personal. My wife as the artist Frida Kahlo with our youngest daughter, Gala. Photographed in our living room.

Personal. My wife as the artist Frida Kahlo with our youngest daughter, Gala. Photographed in our living room.

Portrait of writer Malcolm Gladwell for RED Magazine. Photographed in his apartment in Manhattan.

Portrait of writer Malcolm Gladwell for RED Magazine. Photographed in his apartment in Manhattan.

A video portrait of Jody Meche, a frogger living in Henderson, Louisiana. Commissioned by Garden and Gun Magazine.
Backstage at the Bolshoi Theatre in Moscow during a performance of Swan Lake. A story about Moscow for Conde Nast Traveller UK.

Backstage at the Bolshoi Theatre in Moscow during a performance of Swan Lake. A story about Moscow for Conde Nast Traveller UK.

School children playing along the Indian Ocean in Colombo, Sri Lanka. Commissioned by Travel and Leisure Magazine.

School children playing along the Indian Ocean in Colombo, Sri Lanka. Commissioned by Travel and Leisure Magazine.

A shepherd in Madagascar. Part of my on-going project on animal herders around the world called Milk and Blood.

A shepherd in Madagascar. Part of my on-going project on animal herders around the world called Milk and Blood.

How many years have you been in business?
I would say that it officially started when I moved to New York from Los Angeles in 2000, so this is my 14th year.

Are you self-taught or photography school taught?
My “on-the-job” training started when I lived in Los Angeles. Shortly after graduating High School, I worked as a Grip in commercial shoots, music videos, and films. I learned lighting and cameras from the directors and cinematographers that I worked with on set. I wanted to be a filmmaker but my desire to travel and take pictures took precedent and I left the film world and formally studied photography at the Art Center College of Design.

Who was your greatest influence that inspired you to get into this business?
My love for photography began with my father. He was an amateur photographer and would share his photos with me. He subscribed to National Geographic magazine and I would spend hours reading and fixating on images of faraway places. I think that the urge to see these places began my interest for telling stories through images. And I knew that photography was my ticket to travel the world. I grew up in the Philippines, from a small town and becoming a photographer was the least likely thing to happen. I immigrated to the United States and lived in Los Angeles. I found work in the film industry and this was when I discovered the works of cinematographers and photographers that pushed me to pursue image making. I watched films shot by Michael Chapman, Raoul Coutard, Janusz Kaminski, Georgi Rerberg, Sven Nykvist, Vittorio Storaro, Christopher Doyle and devoured photography books by Danny Lyon, Robert Capa, Larry Clark, Miguel Rio Branco, William Klein, Richard Avedon, Werner Bishchof, Jim Goldberg, Manuel Alvarez Bravo, Nan Goldin, Malick Sidibe, Josef Koudelka, to name a few.

How do you find your inspiration to be so fresh, push the envelope, stay true to yourself so that creative folks are noticing you and hiring you?
It is important for me to take a break from taking pictures. My wife is an artist, a painter and sculptor, creating gigantic sculptures made out of steel. Watching her create works in steel that weigh thousands of pounds is a revelation. She has been a source of inspiration for me. We have 2 daughters and I don’t need to say how kids can light a fire under your ass when it comes to creativity. I read a lot, listen to music, watch films constantly, maybe a little too much.

Do you find that some creatives love your work but the client holds you back?
Once I am awarded a job, I know everything about the shoot. Creative calls have happened, layouts have been shared and I become part of the team with the creatives and the client. The creatives I have worked with have been supportive of ideas I bring to the project I would say being held back meant that I was not awarded the project as the clients may have found another photographer’s work more fitting. Commissioned work always comes with a shoot list or a layout to follow and obviously, there is always more freedom in editorial projects. Clients hire you for your aesthetic and wants you to bring your vision to the their project. I have done editorial travel stories where I am not given a shoot list, no leads, no contacts. Just a general sense on what the story would be about. Complete freedom, dream shoot, right? Not for me. I actually like directions from my editors, to be given a specific story to follow. It gives me more freedom to shoot things that are not on the list but at least I would know that I am telling a more cohesive story. I would probably not say “holding me back” – it is more a collaboration between myself, the creatives and the clients and it is one aspect of commercial photography that I truly enjoy.

What are you doing to get your vision out to the buying audience?
Since partnering with MONACO REPS, I haven’t had to think much about designing and distributing promotional pieces for commercial work because they do an excellent job as my representatives. So instead, I think about ways to promote my work as I personally see it. For instance, I redesigned my website to focus primarily on storytelling, to include more images surrounding a piece that illustrate it in detail. I have a Tumblr page that I update with outtakes from shoots or to share new ideas, and I have a Facebook page for my photography that shares recent work and favorite images from my archive.

What is your advice for those who are showing what they think the buyers want to see?
Be careful of trends. Only show work that you love. Create work that is personal. I mean, these are advice that have become cliche but very important to heed.

Are you shooting for yourself and creating new work to keep your artistic talent true to you?
Yes, I am working on several projects at the moment. My projects are long term in nature and involve a lot of travel. I don’t believe in shooting everyday. I like shooting projects in chunks of time and taking breaks in between. A big part of nurturing my personal voice comes from functioning as a husband and a father. It is fairly easy to be consumed by photography and the time I spend with my wife and my two daughters plays a big part of making sure I stay honest with my work.

How often are you shooting new work?
My work keeps me busy three out of four weeks every month. I plan it out so that I have enough time in between to edit and decompress after days of non-stop shooting. But my wife says I am shooting new work in my head all of the time

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Cedric’s brand of lifestyle photography is simultaneously joyful and moving. When viewing Cedric’s Lifestyle photography, one cannot resist an instant sense of longing to join the scene. He is a man constantly on the move, photographing places and cultures with the goal of understanding how other people live. He approaches photography with an interest in narrative and the spirit of a documentarian. Photo District News (PDN) named him as one of the 30 Under 30 Young Photographers to Watch. He is a Co-Founder of INTERSECTION PHOTOS, a boutique photo stock agency that deals with high end travel imagery. He is represented by MONACO REPS.

Clients Include: Aruba / GQ / Travel+Leisure / Food&Wine / Bon Appetit / Gourmet / Vogue / GLAMOUR / W / Men’s Journal / Men’s Health / Self / Real Simple / Publix / Sarabeth’s / Conde Nast Traveler UK / British Airways High Life / Martha Stewart Living / Departures / Royal Caribbean / O Magazine / Discover / Lifetime / Time Inc. / Los Angeles Times Magazine / Four Seasons Magazine / Rolling Stone 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter fed with helpful marketing information.  Follow her@SuzanneSease.