Category "BTS"

Behind The Scenes At A Food Shoot Redux

Remember back in 2010 when Domino’s Pizza received a makeover from CPB called Show Us Your Pizza that mirrored the Dove Campaign For Real Beauty where you go behind the scenes with the evil photographers, retouchers and prop stylists to see how they fake everything (APE story here)?

Well, McDonalds is jumping on this seemingly never ending bandwagon only this time the photographer is not evil. The “behind the scenes at a McDonalds photo shoot” shows that they are simply being helpful in arranging the ingredients so that they are visible for the picture. Love the new twist. Look for this trend to continue.

Anyone know who the photographer is in this video?