Simon Dumenco of AdAge delivers the keynote this holiday season:
“That big publishers can’t manage to sell enough print ads, in a post-print media economy shadowed by a larger economic meltdown, is not exactly shocking. What is shocking, though, is that they’re essentially saying to scrappier, upstart online competitors: Take our business, please! We’re throwing in [...]
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Driveby culture and the endless search for wowTime magazine started manipulating the cover and then the contents in order to boost newsstand sales. They may have found a short-term solution, but the magazine is doomed precisely because the people they are pandering to don't really pay attention and aren't attractive to advertisers.
via Seth's Blog
How can you teach instinct? Or nerve?The whole arc of my collecting has to do with the development of my own sense of self esteem so your question is right on the money, and I think the answer is no, it cannot be taught. But you can aspire to it and find your own way.
-- Bill Hunt
Internships and Labor LawI think the government wants to make sure that people—particularly young people—are not exploited. We don't want people to be "volunteering" their labor in a way that profits an employer. It's an easy avenue to exploitation, even easier where there's a suggestion that you'll get a job at the end of it. A second policy is not to have free labor—what used to be slave labor—replacing paid and tax-paying adult labor. Without these laws, a studio owner could decide to replace a paid studio manager with a few unpaid interns, and we don't want that: having someone drawing unemployment, or worse yet going on welfare, when he or she is willing to work.
-- New York attorney Alan Koral
via PDN.
Digital Lift-OffOf the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print.
via, Forbes.com.
Study Shows Magazine Editors Have No Clue What Makes The Web DifferentMost editors said their website and their print magazine shared a common mission. 16 per cent of respondents said their Web site’s mission involved community-building with readers. Interestingly, only 5 per cent mentioned new or unique content as integral to the site’s mission, with 96 per cent reporting the primary use of content from the print magazine online.
they don’t even know what they want, and they’re not even willing to pay for itPeople want everything now, they wanted it two days ago, and they don’t even know what they want, and they’re not even willing to pay for it, that’s what’s happening more often than not!
So I came to the conclusion, middle of last year, I said, “you know what, I’m done chasing, I’m done panicking, I’m moving to a place that’s right for me and my community, for people that understand my work, and I want to inspire people to get out and freakin go see what’s out there.”
Our Industry Talks A Lot About Ideas.But at the same time, we have allowed the emphasis, the value, and the fundamental business model of our industry today, to shift away from ideas and to focus predominantly on execution.
A lot of lip service is paid to the value of ideas, but agencies are often primarily regarded as executioners and, in that regard, purely as suppliers. In the future, suppliers will be valued less and less and squeezed more and more. It is idea generators who will be most valued – because “ideaspeople” create the greatest value, across every industry sector, not just our own.
via scott goodson's writings .
What matters to me is to find the quality in the subject that makes it extraordinary or uniqueYou know, I will often say, "I like this image." And Indrani will say, "Well, what is it that you like about it?" And my answer will be, "Well, I just like it." That's an egotistical perspective, and she points out that it really doesn't matter what you yourself like. It's important to analyze who you're trying to reach with the image.
via PopPhoto.com.
Publishers Need To Put A Premium On ContentNow, I ask you—the publisher—whether you're devoting enough corporate energy, resources and financial backing to your editorial staff in order to actually produce an indispensable editorial package? If the answer is yes, then why are you charging so little for such a valuable product? Ask the Economist how it feels about its edit and its worth. Why do you think it can charge a premium and you can't? What makes it so special? You guessed it—its edit is worth that price, or so the reader believes, and that is all that matters.
The answer to the publishing industry's woes is to provide something worth paying for. For far too long we have been lured with the easy money and wicked ways of our advertising mistress. Well, in the past few years we got dumped. And it hurts. But I say we pick ourselves up out of the gutter and find our self-worth once again. Stop firing the editors and writers, and start paying for the production of excellence. There is no other choice.
via Publishing Executive.
The photographs are blurry, skewed, badly printed and in terrible condition“If you want to be famous, you must do something more badly than anybody in the entire world.”
