Category Archives: Promos

Cool Photographer Promo Lands Serious Interest From Clients

Photographer Casey Templeton showed me some of the amazing responses he received from a promo he did recently and I thought you might want to hear more about what went into it. You can see more behind the scenes images and a video about it on his blog (here).

Here’s Casey explaining the piece:
I worked closely [...]

What Is England?

The first installment to the excellent What Is England? project curated by Stuart Pilkington is up (here). The project is the sister of the 50 states project (here) both are intended to paint a picture of a country and its states through photography. Both are excellent sources for finding photographers to hire and represent the [...]

Photographer iPhone Marketing Apps- Cutting Edge Promotion or Money Hole With A Fresh Coat of Paint?

I’m not surprised that the king of promotions (Monte Isom) was the first to come out with an iPhone app as a marketing piece (here). It usually pays to be the first so I’m sure it worked for him in the way that a well made mailer might and as a method for cutting through [...]

What Is England Project

Stuart Pilkington, founder of the 50 states project–which I think is such a fantastic idea–is launching a project for 2010 entitled “What Is England?” He’s looking for 46 photographers, each based in one of the counties in England he’s got listed, to take 6 images in 2010 that will represent the photographers style and the [...]

Your Portfolio As A Video

Erik Wåhlström shot a 1 minute video of himself thumbing through his printed portfolio (on his blog here too). He’s a talented photographer and this is a solid book so it’s a good example for those looking to put one together. I think there’s something else interesting here for photo editors because I think I [...]

More On Email Promos

Unsolicited guest post from:
Deborah Dragon, Deputy Photo Editor at Rolling Stone.
The other day I received a “follow up” phone call from a photographer thanking me for checking out their site and mentioning that they were really interested in working with the magazine and since I was “interested” in their work, could we set up a [...]

Free Promo Getting Better

I made a few more changes to the promo to get it working better before I send it out. I decided to change the name to:
FolioBrowser.com

After seeing ILikeThesePhotos in print several times I was starting to think it sounded a little juvenile, not very professional and too one sided. Folio Browser is a little stiff [...]

Single Most Annoying Web 2.0 Feature For Photographers

Tracking my movements on your email promos and website.
I think my enthusiasm for email promos and links to work on photographers websites was completely cut in half the day someone emailed me and said “I see you’ve been checking out my book” I actually looked for a portfolio in my office because I didn’t recognize [...]

Promo Cards

2 promo cards in the mail today. Can’t remember the last time I only got 2. Maybe the promo card side of business is slowing down because of the web. Anyway this one looked cool and the photographer, Ayuson has some nice material on her/his (can’t tell with only one name to go [...]