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	<title>A Photo Editor &#187; Promos</title>
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	<link>http://www.aphotoeditor.com</link>
	<description>Former Photography Director Rob Haggart</description>
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		<title>Photographer iPhone Marketing Apps- Cutting Edge Promotion or Money Hole With A Fresh Coat of Paint?</title>
		<link>http://www.aphotoeditor.com/2009/11/12/photographer-iphone-marketing-apps-cutting-edge-promotion-or-money-hole-with-a-fresh-coat-of-paint/</link>
		<comments>http://www.aphotoeditor.com/2009/11/12/photographer-iphone-marketing-apps-cutting-edge-promotion-or-money-hole-with-a-fresh-coat-of-paint/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 14:49:02 +0000</pubDate>
		<dc:creator>A Photo Editor</dc:creator>
				<category><![CDATA[Promos]]></category>
		<category><![CDATA[The Future]]></category>

		<guid isPermaLink="false">http://www.aphotoeditor.com/?p=4439</guid>
		<description><![CDATA[I&#8217;m not surprised that the king of promotions (Monte Isom) was the first to come out with an iPhone app as a marketing piece (here). It usually pays to be the first so I&#8217;m sure it worked for him in the way that a well made mailer might and as a method for cutting through [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not surprised that the king of promotions (<a href="http://www.monteisom.com/">Monte Isom</a>) was the first to come out with an iPhone app as a marketing piece (<a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=332291590&#038;mt=8">here</a>). It usually pays to be the first so I&#8217;m sure it worked for him in the way that a well made mailer might and as a method for cutting through the email clutter it must have been solid gold.</p>
<p>Not long after Monte&#8217;s came out I saw another from <a href="http://www.caesarlima.com/">Caesar Lima</a> (<a href="http://caesarphoto.com/vr/iPhoneApp.html">here</a>).</p>
<p>According to this story on the WSJ Blogs (<a href="http://blogs.wsj.com/digits/2009/11/11/creating-iphone-apps-far-from-the-bay-area/">here</a>), companies like <a href="http://www.netsolutionsindia.com/iphone-app-development.html">Net Solutions</a> in Chandigarh, Inda build apps for clients at $3,000 to $15,000 a pop.</p>
<p>It will be interesting to see where this ends up. I can certainly see an app from someone like <a href="http://www.ba-reps.com/blog/">Howard Bernstein</a> being quite valuable but how many individual photographer apps can you download before your phone is clogged.</p>
<p><a href="http://www.aphotoeditor.com/wp-content/uploads/2009/11/caesariphone.jpg"><img src="http://www.aphotoeditor.com/wp-content/uploads/2009/11/caesariphone.jpg" alt="caesariphone" title="caesariphone" width="495" height="370" class="alignnone size-full wp-image-4440" /></a></p>
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		<slash:comments>34</slash:comments>
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		<item>
		<title>What Is England Project</title>
		<link>http://www.aphotoeditor.com/2009/06/16/what-is-england-project/</link>
		<comments>http://www.aphotoeditor.com/2009/06/16/what-is-england-project/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 13:27:20 +0000</pubDate>
		<dc:creator>A Photo Editor</dc:creator>
				<category><![CDATA[Photographers]]></category>
		<category><![CDATA[Promos]]></category>

		<guid isPermaLink="false">http://www.aphotoeditor.com/?p=3333</guid>
		<description><![CDATA[Stuart Pilkington, founder of the 50 states project–which I think is such a fantastic idea–is launching a project for 2010 entitled &#8220;What Is England?&#8221; He&#8217;s looking for 46 photographers, each based in one of the counties in England he&#8217;s got listed, to take 6 images in 2010 that will represent the photographers style and the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuartpilkington.co.uk/" target="_blank">Stuart Pilkington</a>, founder of the <a href="http://www.50statesproject.net/" target="_blank">50 states project</a>–which I think is such a fantastic idea–is launching a project for 2010 entitled <a href="http://www.whatisengland.co.uk/" target="_blank">&#8220;What Is England?&#8221;</a> He&#8217;s looking for 46 photographers, each based in one of the counties in England he&#8217;s got listed, to take 6 images in 2010 that will represent the photographers style and the county where they live. </p>
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A Photo Folio is a website design company created by A Photo Editor.<br />
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Your Portfolio As A Video</title>
		<link>http://www.aphotoeditor.com/2008/12/01/your-portfolio-as-a-video/</link>
		<comments>http://www.aphotoeditor.com/2008/12/01/your-portfolio-as-a-video/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 14:39:41 +0000</pubDate>
		<dc:creator>A Photo Editor</dc:creator>
				<category><![CDATA[Promos]]></category>

		<guid isPermaLink="false">http://www.aphotoeditor.com/?p=1424</guid>
		<description><![CDATA[Erik Wåhlström shot a 1 minute video of himself thumbing through his printed portfolio (on his blog here too). He&#8217;s a talented photographer and this is a solid book so it&#8217;s a good example for those looking to put one together. I think there&#8217;s something else interesting here for photo editors because I think I [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.erikw.se/" target="_blank">Erik Wåhlström</a> shot a 1 minute video of himself thumbing through his printed portfolio (<a href="http://www.erikw.se/blog/" target="_blank">on his blog here too</a>). He&#8217;s a talented photographer and this is a solid book so it&#8217;s a good example for those looking to put one together. I think there&#8217;s something else interesting here for photo editors because I think I might enjoy the option of previewing a book this way to decide whether or not to call it in. Regardless it&#8217;s kind of a fun way to send your work around and might snare a few people who might not otherwise look.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="362" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2257085&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="480" height="362" src="http://vimeo.com/moogaloop.swf?clip_id=2257085&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
from <a href="http://vimeo.com/erikw">Erik Wåhlström Fotograf</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>more</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/k45m9rCpSgI&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/k45m9rCpSgI&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>and</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/ryflVZ0yinI&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/ryflVZ0yinI&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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A Photo Folio is a website design company created by A Photo Editor.<br />
Have a look (<a href="http://www.aphotofolio.com">here</a>).</p><br />
                  ]]></content:encoded>
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		<slash:comments>28</slash:comments>
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		<item>
		<title>More On Email Promos</title>
		<link>http://www.aphotoeditor.com/2008/04/30/more-on-email-promos/</link>
		<comments>http://www.aphotoeditor.com/2008/04/30/more-on-email-promos/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 13:45:38 +0000</pubDate>
		<dc:creator>A Photo Editor</dc:creator>
				<category><![CDATA[Promos]]></category>

		<guid isPermaLink="false">http://aphotoeditor.com/2008/04/30/more-on-email-promos/</guid>
		<description><![CDATA[Unsolicited guest post from:
Deborah Dragon, Deputy Photo Editor at Rolling Stone.
The other day I received a &#8220;follow up&#8221; phone call from a photographer thanking me for checking out their site and mentioning that they were really interested in working with the magazine and since I was &#8220;interested&#8221; in their work, could we set up a [...]]]></description>
			<content:encoded><![CDATA[<p>Unsolicited guest post from:<br />
<em>Deborah Dragon, Deputy Photo Editor at Rolling Stone</em>.</p>
<p>The other day I received a &#8220;follow up&#8221; phone call from a photographer thanking me for checking out their site and mentioning that they were really interested in working with the magazine and since I was &#8220;interested&#8221; in their work, could we set up a meeting. I thought &#8220;did I click on something&#8221; or sometimes I see work that I like and send an email saying so and to let me know when they update their site again. This was not the case, so I googled their name, went on their site and couldn&#8217;t understand what happened, because this persons work was completely inappropriate for the magazine.</p>
<p>So, what ever happened to people sending or emailing appropriate mailers to magazines? I would think with the capability of tracking emails and clicks on sites, there would be the possibility of organizing these things better. I get about 150 emails a day from photographers and reps, yes, 150 emails JUST FROM PHOTOG&#8217;S and REPS, 50% of them are lifestyle and food. My goal is to visit EACH ONE&#8230;HMMM I can&#8217;t imagine why photo editors aren&#8217;t seeing peoples work. Maybe if the photographers all got together and agreed to STOP loading PE&#8217;s email boxes with giant attachments and/or links to images that are not suitable for the publication I could actually achieve my goal. Save your valuable time and figure out what magazines you really want to shoot for, then start shooting.</p>
<p>And, most importantly if you ask me, if I see your work, I like it, and I like it for the magazine&#8230; believe me, you will know it and I will contact you. You don&#8217;t need to follow up with my clicking on your website.</p>
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A Photo Folio is a website design company created by A Photo Editor.<br />
Have a look (<a href="http://www.aphotofolio.com">here</a>).</p><br />
                  ]]></content:encoded>
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		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>Free Promo Getting Better</title>
		<link>http://www.aphotoeditor.com/2008/04/23/free-promo-getting-better/</link>
		<comments>http://www.aphotoeditor.com/2008/04/23/free-promo-getting-better/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 16:09:45 +0000</pubDate>
		<dc:creator>A Photo Editor</dc:creator>
				<category><![CDATA[Promos]]></category>

		<guid isPermaLink="false">http://aphotoeditor.com/2008/04/23/free-promo-getting-better/</guid>
		<description><![CDATA[I made a few more changes to the promo to get it working better before I send it out. I decided to change the name to:
FolioBrowser.com

After seeing ILikeThesePhotos in print several times I was starting to think it sounded a little juvenile, not very professional and too one sided. Folio Browser is a little stiff [...]]]></description>
			<content:encoded><![CDATA[<p>I made a few more changes to the promo to get it working better before I send it out. I decided to change the name to:</p>
<p><a href="http://www.foliobrowser.com" target="_blank" >FolioBrowser.com</a></p>
<p><a href="http://www.foliobrowser.com" target="_blank" title='fb.png'><img src='http://aphotoeditor.com/wp-content/uploads/2008/04/fb.png' alt='fb.png' /></a></p>
<p>After seeing ILikeThesePhotos in print several times I was starting to think it sounded a little juvenile, not very professional and too one sided. Folio Browser is a little stiff but I can see it becoming a useful tool for Art Buyers and Photo Editors and I&#8217;d prefer it sounded professional (it&#8217;s kinda like when your daughter name&#8217;s the dog princess and the stupid thing gets lost and you have to drive around the neighborhood yelling princess at the top of your lungs).</p>
<p>The biggest change is that the links to photographers websites are direct. They don&#8217;t go to Flickr first. In fact you don&#8217;t even have to know Flickr is involved in any way. It just serves up the images for the thumbnail page. The other big change is that the title can now support a name and location for the photographer. I&#8217;ve heard from a few people that this would be a really useful addition. If anyone wants to help me out with the locations for all the photographers just visit the flickr page and leave a comment on each one (<a href="http://www.flickr.com/photos/12642015@N06/sets/72157604534186618/" target="_blank" >here</a>). I may not have the time to get them all changed on my own.</p>
<p>I already have several requests to make region specific versions of this project (Canada, West Coast, Los Angeles, Mexico, Mid West) with different groups of editors selecting the final group. I think that&#8217;s a great next logical step and I&#8217;m excited to see if this could become a regular resource for people. Only time will tell.</p>
<p>The only major problem with the new version now is that it&#8217;s slower than the previous. See what you think for yourself:</p>
<p><a href="http://ilikethesephotos.com/" target="_blank" >ILikeThesePhotos</a></p>
<p><a href="http://foliobrowser.com/" target="_blank" >FolioBrowser</a></p>
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Have a look (<a href="http://www.aphotofolio.com">here</a>).</p><br />
                  ]]></content:encoded>
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		<slash:comments>25</slash:comments>
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		<item>
		<title>Single Most Annoying Web 2.0 Feature For Photographers</title>
		<link>http://www.aphotoeditor.com/2008/04/20/single-most-annoying-web-20-feature-for-photographers/</link>
		<comments>http://www.aphotoeditor.com/2008/04/20/single-most-annoying-web-20-feature-for-photographers/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 14:01:20 +0000</pubDate>
		<dc:creator>A Photo Editor</dc:creator>
				<category><![CDATA[Promos]]></category>

		<guid isPermaLink="false">http://aphotoeditor.com/2008/04/20/single-most-annoying-web-20-feature-for-photographers/</guid>
		<description><![CDATA[Tracking my movements on your email promos and website.
I think my enthusiasm for email promos and links to work on photographers websites was completely cut in half the day someone emailed me and said &#8220;I see you&#8217;ve been checking out my book&#8221; I actually looked for a portfolio in my office because I didn&#8217;t recognize [...]]]></description>
			<content:encoded><![CDATA[<p>Tracking my movements on your email promos and website.</p>
<p>I think my enthusiasm for email promos and links to work on photographers websites was completely cut in half the day someone emailed me and said &#8220;I see you&#8217;ve been checking out my book&#8221; I actually looked for a portfolio in my office because I didn&#8217;t recognize the photographers name, &#8220;I just wanted to see if I can show you some more work or shoot an assignment for you.&#8221;</p>
<p>Then I realized they had tracked me from an email promo I clicked on and suddenly I felt duped. Are all the photographers secretly tracking my movements to see when I click on a link or how much time I spend on their website. Man, that sucks.</p>
<p>The truth is I spend way less time on someone&#8217;s website that I really like and way too much time on websites I find horribly bad.</p>
<p>I&#8217;m sure it&#8217;s pretty satisfying to see how many clicks you get and how much time is spent on the website and what kinds of things get people to visit and what kinds of things get people to stay but letting me know you&#8217;re watching is downright creepy and makes me think twice before clicking and visiting.</p>
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		<slash:comments>114</slash:comments>
		</item>
		<item>
		<title>Promo Cards</title>
		<link>http://www.aphotoeditor.com/2007/08/30/promo-cards/</link>
		<comments>http://www.aphotoeditor.com/2007/08/30/promo-cards/#comments</comments>
		<pubDate>Thu, 30 Aug 2007 19:11:26 +0000</pubDate>
		<dc:creator>A Photo Editor</dc:creator>
				<category><![CDATA[Promos]]></category>

		<guid isPermaLink="false">http://aphotoeditor.com/2007/08/30/promo-cards/</guid>
		<description><![CDATA[2 promo cards in the mail today. Can&#8217;t remember the last time I only got 2. Maybe the promo card side of business is slowing down because of the web. Anyway this one looked cool and the photographer,   Ayuson has some nice material on her/his (can&#8217;t tell with only one name to go [...]]]></description>
			<content:encoded><![CDATA[<p>2 promo cards in the mail today. Can&#8217;t remember the last time I only got 2. Maybe the promo card side of business is slowing down because of the web. Anyway this one looked cool and the <strong><a href="http://ayuson.com/">photographer,   Ayuson</a></strong> has some nice material on her/his (can&#8217;t tell with only one name to go off of) website. I really like <strong><a href="http://ayuson.com/#mi=2&amp;pt=1&amp;pi=10000&amp;s=0&amp;p=2&amp;a=0&amp;at=0">describing light</a></strong>.</p>
<p><a href="http://aphotoeditor.com/wp-content/uploads/2007/08/photo_080.jpg" title="photo_080.jpg"><img src="http://aphotoeditor.com/wp-content/uploads/2007/08/photo_080.jpg" alt="photo_080.jpg" /></a></p>
<p>The other card went in the garbage.</p>
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		<slash:comments>2</slash:comments>
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