Category "The Daily Edit"
Creative Director: Kari Young
Production Director: Juli Roos
Photographer: J-Squared Photography
Design+ Photography Director: Hannah McCaughey
Art Director: John McCauley
Photo Editor: Amy Silverman
Photographer: Carlos Serrao
Creative Director: Lan Yin Bachelis
Art Director: Brant Louck
Photo Director: Jo Miller
Photo Editor: Allison Chin
Photographer: Matt Jones
Art Director: Karel Balas
Graphic Design: Alice Lagarde, Melanie Gueret
Photographer: Delphine Chanet
Stylist: Shino Itoi
Do you do your own casting?
Absolutely, I’m obsessed with casting, what ever I’m doing I always keep an eye out, I don’t want to miss a child, I cast in the streets, my friend’s kids, everywhere….I always search for news faces.
The children are so composed, almost like paintings, how did you create that environment?
I draw my pictures before the shoot, so I know exactly what I want, what type of attitude, composition, frame, light but I also like to be surprised by the situations, the kids, and hoping for happy accidents.
What was the creative direction for this project?
My project was to create images “à la manière” of a dutch painting, searching for a certain intensity and trying too find the deepness of my models. As in dutch painting I’ve used one directional light, similar to a natural cold morning light coming from a window. With one difference to this genre: I wanted to play, to pair the picture with a bit of artificial. I did this by using rays of color block light and having very artificial colors for the fashion styling (done by the stylist Shino Itoi).
The soft light demands very long and static poses, otherwise it would have been blurred or out of focus. Thanks to those situations I had time to encounter my models.
My main goal and focus was to find a way for Instantaneousness, spontaneity and honesty in this very restrictive shooting condition.
Can you share something about the shoot with us? Something memorable?
Nothing memorable in fact, everything was so organized. Everybody was quiet easy to shoot even the two pets. Don’t we say that the hardest subjects to shoot are kids and animals?
There’s a unique quality to your striking portraits of the children, as viewers we forget we are looking at images of children, and feel like we are looking into the eyes of an experienced adult.
My major goal, whatever the story, is to capture the beauty of the kids natural essence, it means being as honest as possible by respecting their true personality and sometimes it can difficult oh yes! I’m really searching for a natural look. I don’t like them to play the adult, to pose like the stereotype adult, and I avoid frameworks that put them in situation of trying to be like adult.
I really let them do what they want, not directing so much. I follow them, I respect what they want to give me during the shoot.
Maybe this is why we can feel them as human beings but not specifically as children.
You are a maverick in children’s fashion photography, what inspires you?
I’m always searching for grace and spontaneity. Also I want to have fun and be free to create my world. Too much commercial approach to children’s fashion photography can be very boring. My daughter – Thais – inspires me so much, and she makes me reconnect with the childhood world, so creative and intense. A big part of my inspiration comes from her.
How often do you photograph your children?
Well all day to be honest, its so much fun!
Consulting Design Director: Joseph Heroun
Creative Director: Andy Turnbull
Photo Director: Jane Seymour
Associate Photo Editor: Henry Watson
Photographer: Peter Yang
Men’s Health ( US )
Creative Director: Robert Festino
Director of Photography: Jeanne Graves
Art Director: Thomas O’Quinn
Deputy Director of Photography: Don Kinsella
Photo Editor: Mark Haddad
Photographer: Sam Jones
Men’s Health ( UK )
Creative Director: Declan Fahy
Photo Director: Cat Costelloe
Art Director: Jamie Sage
Deputy Art Director: Marianne Waller
Picture Editor: Alexandra Kelly
Photographer: Patrik Giardino
Architectural Digest China
Talent (Indigo Communication): Michelle Liu
Visual Director: Leon Sun
Photographer: Ben Miller
Creative Director: Michael Axe
Deputy Art Director: Mike Ley
Photo Director: Alex Pollack
Photo Editor: Susan Getzendanner
Photographer: Michael Graydon
Food Stylist: Nikole-Kerriott
Martha Stewart Living
Creative Director: Matthew Axe
Deputy Design Director: Jen McManus
Photo Director: Jennifer Miller
Deputy Photo Editor: Linda Denahan
Photographer: Anna Williams
Food Styling: Jennifer Aaronson
Food Network Magazine
Creative Director: Deirdre Koribanick
Art Director: Ian Doherty
Deputy Art Director: Marc Davila
Photo Director: Alice Albert
Deputy Photo Editor: Kathleen E. Bednerek
Photographer: Johnny Miller
Food Styling: Christine Albano
Creative Director: Magnus Berger
Design Director: Pierre Tardif
Photography Director: Jennifer Pastore
Photo Editor: Damian Prado
Art Director: Tanya Moskowitz
Assistant Photo Editor: Hope Brimelow
Photographer: Lawrence Beck
Heidi: This is your first editorial commission, congratulations and what a treat for WSJ. What was it about this project that made you accept?
Lawrence: The Diego Della Valle/Coliseum shoot seemed the perfect subject for my first editorial commission, in addition to the fact it was for the WSJ magazine, which is beautifully printed and of very high quality and content, the subject matter was right in line with what I’ve been working on for 4 or so years in Italy, and more specifically in Rome.
The most captivating element of photographing nature and the union of human-made and the natural, has been the core subject matter of my photographic oeuvre for more than 15 years. I was extremely lucky growing up in a beautiful setting such as the Italian Alps in summers, and being able to look at great artworks in Italy, fresco cycles being amongst my favorites. The “Thickets” series represents a kind of “all over” photography, relating to Pollack’s drip paintings and abstract-expressionism as a whole, and the notion of “all over painting”. The “Italian Gardens” were inspired more from early Renaissance painting were perspective was just being figured out and has a similar look and feel to the inherent flatness of a photograph, specifically in artists such as Masaccio, Piero della Francesca and even from Giotto, who painted a century earlier.
How did Italy’s crumbling Colosseum and the Italian billionaire (Diego Della Valle) who’s funding its restoration project come about? What intrigued you about this?
The commission from the WSJ came about through the gallery that represents my work, The Sonnabend Gallery in New York. There was interest shown in my photography because of my concentration in photographing gardens, villas and ruins in Rome over these last years. The idea of photographing the Coliseum made me happy and stirred up excitement within me, though the prospect of making a portrait of Diego Della Valle was intriguing mostly because the vast majority of the portraiture that I have done over the years is of my family, my wife and my young daughter. The whole thing became a challenge, shooting digitally, which is not what I normally do, and having time constraints which is something that I’m not used to. With my own work, I still shoot film and use a view camera, which allows me to utilize the inherent camera movements that come in very handy in certain cases of fine focus and depth of field. It would have been much more difficult to shoot a portrait with a 4 x5”, so I shot with a DSLR and a medium format digital camera.
What are you considerations when executing this type of work? Did you propose this project to the magazine or did they reach out to you?
Diego was extremely friendly and generous with his time. We basically started down in the Coliseum, in the cavernous ground level maze of tunnels and passages used to keep animals and the other players who performed on the stage of the Coliseum just above us. We moved to the top level of the edifice and that is where I ended up getting the best shot of Diego, used in the magazine. The project was not something that I had considered bringing to the WSJ personally, not really knowing that this is something to consider, though in hindsight, it worked out beautifully and opened a door to editorial photography. I fully enjoyed the experience, and have a greater understanding of the technical challenges inherent in this type of project, along with the logistical problematic such as the trip from New York to Rome.
Your work is so dramatic and refined, how do you feel about the quickness of imagery floating about today. Can you share some of your more personal work from your iphone and your thoughts on the brevity of images these days.
Do you enjoy instagram?
For many years, I shied away from digital capture, believing that it was not true photography, but was forced to learn it when ektachrome was discontinued and reproducing artwork (painting and sculpture) had to be done digitally. What has really intrigued me is phone photography, the immediacy and quality of the image and the ability under the proper circumstances to make a decent 8 x 10” photo. I have come to fully embrace the digital medium, learning Photoshop in the process and being able to use this brilliant new tool, which I believe is one of the greatest inventions in photography.
Design Director : Chris Dixon
Photography Director: Susan White
Art Directors: Julie Weiss, Chris Mueller
Illustrator: Peter Crawley
Are your editorial projects mostly headlines that have to do with style/fashion?
Headlines and typographic treatments work well for editorial pieces. But I have also worked on logos / idents for titles such as Wallpaper* and Wired.
What made you choose that particular color palette for the headline, Best Dressed?
I worked closely with the Vanity Fair Contributing Art Director, Hilary Fitzgibbons to decide on the type and palette. We wanted something bright and engaging on the page, but a palette that felt fashion led.
How long did that headline take you create? In total, it was probably around 5 days – including initial sketching, experiments, computer work and crafting the final piece.
Do you send out promo’s to magazines? How did they discover you?
A few years ago I sent out quite a lot of promo material to magazines and potential clients, which lead to some nice projects. I also seem to get a lot of work through various blogs and previous projects. The great thing about the internet is that your work can take on a life of it’s own, cross international boundaries and reach people you could never have imagined.
Heidi: Are those different widths of string or are they doubled?
Peter: It’s actually a bit of both, to add interest to the piece I decided to add as much texture and change of density as possible.
What was it about a road trip across America that inspired you to do this work?
When we were driving across America, we had a paper road map. Each night we marked our progress on the overview map of the country, It was great seeing our route develop in front of us in a very analogue, permanent manner. Between the five of us, we must have taken around 5000 images, narrowing these down to just a couple of images to print and frame for the wall proved impossible. So I set about capturing the trip in an analogue hand crafted manner. The materials referenced naval / military maps and traditional book binding techniques.
Do you mind sharing you process? Are you using a paper piercer and then straight edge?
Each piece varies slightly depending on the subject matter, but the general process is the same. I collect source material for research and sketch out ideas. These ideas are digitised in order to create templates and guides. The guides arranged, and using a standard dressmakers pin, I pierce the paper. The paper is then stitched by hand.
For the architecture pieces are you tracing photographs/blue prints. Tell me how you executed the empire state building.
I tend to use a combination of photography, tracing and sketching. The Empire State Building image was taken in person on the upper viewing deck of the building. The image was simplified via a process of sketching and tracing, and a vector outline was created which was used as a guide for the final hand stitched piece.
Do you think you’ll ever create portraits, landscape? ( meaning drift out of type and architecture )
I have created a couple of abstract landscapes previously – Sau Paolo and Los Angeles. Portraiture has always interested me, so I think I will experiment with this at some point.
Do you shoot your pieces or send the originals?
The images on my website are shot by me, but the client tends to shoot the originals for the final print version. A lot of my clients are global, so it’s easier to send them the piece and allow them to experiment with lighting, angles and crops, ensuring the get images they are happy with in a short period of time.
Artistic Director: Alex Gonzalez
Creative Director: Nina Garcia
Design Director: Byron Christian Regej
Photography Director: Caroline Smith
Associate Art Director: Wanyi Jiang
Senior Photo Editor: Ashley Macknica Barhamand
Photographer: Jonathon Kambouris
Jonathon: Photographing accessories can always be tricky but the challenge to make a still object look beautiful and interesting is something that I really thrive on. For this story my goal was to capture a mood and make the items glow. To bring out the crystals and jewels it was really about creating texture. My lighting process used soft light to create an edge on the items which separated them from the black background and then I mixed that with a harder light to create texture. The combination of this lighting was key to making these items sparkle.
The creative direction and inspiration for this assignment was to have a bunch of flares exploding off of the jewels. I figured the best way to capture this would be to photograph them on black. This complemented the accessories well and set a moody background to create beautiful and sexy lighting.
There is a crazy amount post work that can be done now a days, but I always approach every assignment trying to capture as much in camera as I possibly can. There were a few techniques I used with lighting and lens filters but in the end the intensity I desired for the flares could not be captured in camera. On-set my retoucher and I played around with different techniques in photoshop to create these intense light flares. It was a lot of trial and error. We would see how one flare would look and then I would go back to my set and light the accessory in a way that would naturally complement the flare that was going to be added. It was really about experimenting with adding and subtracting the flares and lighting until it felt perfectly balanced. Post work is so important, especially with still life photography so I have had to learn and really understand what I need to do in camera to create a seamless and natural transition from capture to final retouched image. As a photographer you really need to not only think about what you are shooting but also plan before you shoot and after during the post production processes. It is really important to be very detailed oriented through out each one of these phases. My retoucher and I have been working together for a good amount years now. We have really learned a lot from each other and it has been an excellent collaboration.
These items were actually black with clear and black beaded jewels. I originally shot the items as they were designed with no color and they looked very beautiful, but the editor in chief really wanted to see color in these shots. Adding color brought out an other dimension and in the end it was very fitting for this story.
I always feel like the biggest challenge in photography is visualizing an idea in your head and trying to translate that into a successful photograph. It is really about problem solving. For this specific assignment the flares needed to be added in post, which created a huge challenge; on-set there was no real reference point to start with while I was shooting. The hardest part was visualizing the right lighting for the accessories that would look natural and balanced with the flares that were going to be added. The key to making this story successful was having a deep understanding and connection between what I capture in camera with lighting and what needed to be accomplished in post.
Do you shoot for Marie Claire often?
Over the past year I have shot numerous accessory stories for Marie Claire and it has been an incredible collaboration. Their creative team is so talented and comes to me with fantastic inspiration and they really push every story to the creative max. It is obvious that we want to create thought provoking imagery of accessories and I think we have managed to accomplish this ambition successfully. It is an absolute wonderful creative process and I am really proud of the work we have accomplished together.
Cooks Illustrated/ Holiday Entertaining
Design Director: Amy Klee
Photo Editor: Steve Klise
Photography: Keller + Keller
Styling: Catrine Kelty
Better Homes & Gardens / Holiday Recipes
Art Director: Gene Rauch
Photographer: Andy Lyons
Food Stylist: Jill Lust
Martha Stewart Living
Creative Director: Matthew Axe
Photo Director: Jennifer Miller
Photographer: Marcus Nilsson
Art Director: David Weaver
Photography Director: Chelesa Pomales
Photographer: Michael Kraus
Food Styling: Penny De Los Santos
Creative Director: Rockwell Harwood
Senior Photo Editor: Ashley Horne
Contributing Photo Editor: Stacey DeLorenzo
Photographer: Adam Voorhes
Prop Stylist: Robin Finlay
Is Robin Finlay whom you always work with for props?
Robin is my wife and creative partner. We collaborate on everything from the conception of ideas through the final delivery of a photograph. We have an intimate understanding of each other’s process, and are both passionate about our work. We’ve very much evolved into a team over the past few years.
How did the concept evolve?
Details is wonderful to work with on conceptual images because they tend to avoid literal visuals. They open the door to abstract ideas that we generally aren’t able to pursue. We can brainstorm and sketch outside of the box. Although we concept many of the images we execute for them, this wasn’t one of them, and the egg wasn’t the original idea. We were asked to create a wall with a hole in the shape of a fleeing figure, as though someone had run screaming and crashed through the wall. Robin built the wall out of sheetrock, cut the figure, styled broken 2x4s and crumbles of shattered wall. But on the morning of the shoot we received new direction. The new concept was a shattered egg that is being held together by tape, glue, stitches, any possible means.
Is that a real egg? if not what materials did you use?
Real. Since we were down to the wire on time Robin ran to the store, bought a few dozen eggs, and started breaking them, then gluing them back together with super glue while I pre-lit.
How much of this is post?
Everything but some of the glue is added in post. But it was pretty seamless. While I photographed a few of the eggs Robin made stiches in paper. We gobbed some hot glue on paper, and crumpled tape on paper. Then I chose the egg I preferred and started photographing the elements to match the lighting and angles on various parts of the egg. Then it was just a matter of dragging and dropping the elements onto the egg. Easy stuff.
What is the actual size / scale of the egg?
Here IS one we concepted. The story was about working out so hard that you damage your body. Apparently you can stress to your cardiovascular system and build up plaque by pushing yourself to extremes. We drew a handful of sketches based on anatomical hearts, the vascular system, and I always like to set things on fire so why not a flaming shoe? This image was selected and we went to town. The execution was straightforward. Burning plastic is pretty foul so we dawned our respirators, turned on the vent fan and started to torch the thing. Burn. Shoot. Burn. Shoot. Repeat until done.
Design Director: Benjamen Purvis
Photo Director: Michele Ervin
Creative Director: Edward Levine
Photo Director: Claudia Stefezius
Design Director: David Curcurito
Photo Director: Michael Norseng
I’ve noticed on the newsstand this week the interplay between type and image on opening spreads.
When it comes to space, the church and state of headline and image have seemingly come together in a happy union, sharing the same space, rather than the type getting designed into negative space or pockets of openness here and there.
Perhaps this is a reaction, creating a feeling of depth and layering that we don’t really get so much from a printed page, or it’s a space issue with the word count, or just creative expression and a sign of the times.
Apps seem to be inviting images and text as well, you can check them out here.
Pinterest even has a page dedicated to headline design.
Here’s a small scene from a favorite author, Annie Proulx, in the film “The Shipping News” and is often used when describing how to write a great headline:
Publisher: It’s finding the center of your story, the beating heart of it, that’s what makes a reporter. You have to start by making up some headlines. You know: short, punchy, dramatic headlines. Now, have a look, [pointing at dark clouds gathering in the sky over the ocean] what do you see? Tell me the headline.
Protagonist: HORIZON FILLS WITH DARK CLOUDS?
Publisher: IMMINENT STORM THREATENS VILLAGE.
Protagonist: But what if no storm comes?
Publisher: VILLAGE SPARED FROM DEADLY STORM.
Creative Director: Anton Ioukhnovets
Photo Director: Brenda Milis
Is this publication available on the newsstand? My guess would be no from the discreet use of cover type. Is the magazine both digital and print?
Bloomberg Pursuits is a global luxury and lifestyle magazine published quarterly and sent to Bloomberg subscribers all around the world. It is not sold on newsstands.
Bloomberg does have a Pursuits section on their website which features some of the articles in the magazine as well as providing a link to view the entire magazine digitally and a link to download the issue for free on the iPad.
Tell me about the editorial planning process, and how big is the staff?
Ted Moncreiff is the Editor of Pursuits, Anton Ioukhnovets is the Creative Director, and I am the Director of Photography. Our planning and production process is the opposite of having too many cooks in the kitchen: Ted comes up with ideas for the articles, reaching out to writers and editors he knows to help him gather as many leads as he can find. The three of us brainstorm on which stories have the most appeal to our readers both in terms of content and visuals. Similarly, we collaborate on how we want to treat and approach each article visually and the other photo editors, Lauren Winfield and Manuela Oprea, pitch photographer ideas according to the approach we have discussed for the articles they are working on. It is wonderful to be part of such a small team that works so closely in building a brand.
What are the differences coming from national titles to custom quarterly titles aside from schedule? (Pro’s Con’s.)
I am also the DOP of Bloomberg Markets and work with Lauren and Manuela on that monthly as well so we do end up being busy! Markets and Pursuits are such different creatures so we never tire of any particular photography genre.
As far as the difference working for a national title and a custom quarterly, because I am working on both Markets and Pursuits, my day to day experience remains pretty similar to what I had experienced working at other newsstand magazines. Markets has a much larger editorial staff, so I am still going to as many meetings and dealing with as many editors as I did at other newsstand monthlies I had worked on previously.
How much synergy to you have with Bloomberg News both creatively and editorially?
Ted does have some Bloomberg writers and reporters pitch ideas for Pursuits articles that end up running in the magazine, but he also hires many outside freelance writers. As far as photographers, so far I have always hired outside freelance photographers to shoot for Pursuits.
You are hiring the cream of the crop, what is the running thread in all the images you commission? Describe the magazine’s aesthetic.
There is no ironclad aesthetic for the publication. We actually want to have a variety of photographic styles because of the variety of topics addressed.
Bloomberg subscribers are mainly men so there is a tendency for us to work in that vein, but overall we are a general interest magazine for Bloomberg subscribers, noting that Pursuits addresses the readers’ life outside of work, their time off. Since Anton and I both have backgrounds in men’s magazines, we are very much aligned in what we do like coming from that background and where we would like to break the mold and not follow traditional visual approaches to magazines created for mainly male readers.
Anton’s design sense is, in my opinion, stunning, and it is his design of the magazine that keeps the overall aesthetic consistent. We are both passionate about photography so ultimately I think we are always trying to come up with the best photographer and photographic style for each individual article –the nature and content of each story-and it is his design that pulls it all together so well. We are trying to make beautiful images that sometimes may have an element of surprise to keep things fresh and exciting.
Beginning production of a new publication definitely had its challenges in the beginning because we did not have a product to show or a brand’s reputation to rely on (we are just finishing our fourth issue next week). We therefore relied on the relationships we already had with photographers and their agencies for the first issue and with each issue it gets easier, of course, to bring on the caliber of photographers we want, as we now have something to show and the response has been great.
Beyond the relationships we already had established with photographers before beginning production on our first issue of Pursuits together is the fact that Ted comes up with such amazing editorial ideas and content that photographers are excited to shoot for us. Just three issues in we have been fortunate to be able to attract and assign some really fantastic photographers such as Richard Burbridge, Simon Norfolk, Ralph Mecke, Dan Winters, Horacio Salinas, Kenji Aoki, Tom Schierlitz, and Jamie Chung.
The Gander airport shoot was stunning, how hard was it to produce a shoot in a defunct airport?
It was Anton’s idea to shoot at Gander Airport. He had seen some images of the airport and realized what a fantastic location it would make for a shoot. This Newfoundland airport was an essential refueling stop for transatlantic prop planes from the time it was built in the late 1930’s until the 1960’s. But with the advent of jets in ’60’s, transatlantic refueling fell from favor and thus so did Gander. After that the airport has mostly become the province of cargo planes so it’s 1959 interior has remained absolutely pristine, frozen in time.
While I immediately agreed that it was a wonderful location for our Fall fashion shoot, I knew just as quickly how challenging it would be to get everyone and the wardrobe itself up to Gander. Flying people from both Europe and the U.S. was tricky because there are so few flights going into Newfoundland, let alone Gander, none of them direct. Beyond that, however, is that the planes flying into Newfoundland are so small that they have very tight luggage limits so we had to make sure that the clothes and accessories were being checked in by as many people involved in the shoot as possible. Lastly, we didn’t book our models until the week of the shoot and I wasn’t sure there would be any room left on the few flights that could get them to the shoot in time. A bit of a nail biter but it turned out beautifully thanks to Anton, Azim Haidaryan, the photographer, Markus Ebner, our contributing Fashion Director and a wonderful, flexible crew!
Founder and Publisher: Emily Nathan
Director of User Experience: Jake Huffman
Director of Art and Design: Liz Mullally
Photo Editor: Deb Hearey
Why did you start this project? What sort of market space were you hoping to disrupt?
After my son was born, I was still busy shooting for clients but stopped shooting personal projects almost completely for about a year. I was kind of going crazy not being able to shoot for myself so I set up a project in Montana to just go shoot a lifestyle project/test in a part of Glacier National Park. Once I did the Montana shoot I realized that big lifestyle shoots like I had done had the potential to be a magazine.
The pictures that are expected for traditional travel magazines are not as interesting to me over time. A hotel bed, a cup of coffee, and a romantic landscape type of imagery is nice to see but after many years shooting big lifestyle productions, those pictures feel not as compelling to make. I want people! And I want people to do all the stuff there is to do in a given location.
On the flip side, with commercial shoots, you do all this planning and production and activities but viewers never know where you are, where you stayed, who your awesome team was, etc. Additionally with commercial shoots you have budget but obviously a lot of decisions about the content of images (and choices like styling) are made based on a client’s needs and not only your vision. Tiny Atlas seemed like a place to put those things together.
Big beautiful travel stories filled with people experiencing the places we wanted to go, or had been and wanted to share. I have so many creative friends who love travel (and are already traveling for work) and who also yearn to work on projects of their own devising that I figured we could band together and make it happen.
Tell me about the evolution of this, and how it’s either exceeded or disappointed your goals?
I can’t quite even remember how we got started. I had the idea, I spoke with my friend, our art director Liz Mullally, who had just left Apple after many years to move to LA. Liz had some time to think about a new project while she was in transition and we got started. My husband Jake built Tiny Atlas. He works full time as a UX designer but we have always built my sites together. A big part of the fresh quality of TAQ comes from the UX and that is credited to Jake mostly, or our collaboration.
Tiny Atlas has grown so much and it is becoming very exciting. The magazine hasn’t disappointed me but it has sapped my business financially and time-wise.
You must have had space in your mind in order to think up this type of project, did you have some slow periods with your photography?
Well after you have a child you both lose a lot of free time and then gain a lot of time where you have to stay home at night because there is a baby sleeping in the other room. My husband and I used to go out all the time and now it is pretty rare. A lot of Tiny Atlas happens between 8pm-midnight.
How will you monetize this?
We have purposely put in all the production info and links so that potential branded partners and advertisers will see the opportunity and how open we are to work together, but also so that when the time comes, readers will not be surprised about the more branded connections being made. We are thinking of lots of ways for brands to work with us, but we have kept the magazine really beautiful and grounded and it will never feel commercial. All of the places, clothing, activities have come from our creators . They are OUR favorite places, and our favorite clothing and we want to share them. But we are open to sponsors and the great ideas they can bring, as well. There is also the potential to have an online marketplace for our imagery and favorite crafted objects and destination suggestions in a curated way. We’re starting to examine ideas such as this, for example, in a small way with our Oakland gallery show in conjunction with our Kickstarter campaign and possibly in a popup gallery/shop in the new year in Oakland, as well.
In a perfect world how do you see this taking off?
In the perfect world, places with fascinating stories, writers with a taste for exploration, and beautiful exciting destinations (on or off the radar) will approach us with projects they want to collaborate on and we will choose the right ones to shoot/write about/collaborate on. This will be in addition to just going to places we want to share with our readers who will hopefully support the printed magazine/shop.
Why Kickstarter and not private investors?
Tiny Atlas has been completely created by me and a growing group of artists that have a lot in common. We are interested in personal stories and personal vision and we want to share work that feels intentional but also casual and real. Unfortunately we are at a point where we can’t continue to share this work without funding. But, there seem to be many individuals who appreciate what we are doing and a general interest in small magazines with unique vision. We hope to connect with all these affiliated folks directly through the Kickstarter campaign and expand on the groundwork we have done as well as listen to direct thoughts from our readers about what they are liking about what we do. While we are not opposed to funding, we want to continue to grow what we already have going and not to change focus.
How did you start your career in photography?
I went to the University of Michigan in Ann Arbor and got my degree in English Literature and creative writing/poetry. For me photography has always been visual storytelling and poetic editing mixed together. I grew up traveling a bit with my family and I developed a pretty strong love of travel. I took photo classes in high school and university, but I also did a study abroad in Chile where I had an internship as a photojournalist with the national daily newspaper in Santiago. Everything came together for me there. I wanted to shoot and travel. After my study abroad I traveled alone through parts of Chile, Peru, Bolivia, Brazil and Argentina for a few months. I thought I would become a photojournalist and travel and shoot, but I was not interested in war as much as humanity. My husband and I met when I was a few months out of college trying to be a stringer for the AP (at 21 years old) in SF and he was an art director at the SF Bay Guardian where I started getting portrait assignments. I excelled far more at that than taking pictures of Willie Brown shaking someone’s hand for a Thanksgiving benefit for AP.
How did your experience at Apple fold into the evolution of this project?
Apple was amazing for my career. I started shooting for them on lifestyle projects when I was still just working editorially mostly. They had a lot more freedom in what they were looking for from photographers than other commercial clients so the goal was to take great images of people-often real families on real trips. But they put production muscle, great producers and amazing vision behind what they do and it set my course for making images.
Does your agent support you on this project?
Bernstein & Andriulli has been very supportive. Carol Alda and Howard Bernstein have been especially helpful in getting the word out. They are enthusiastic about my work coming in from Tiny Atlas and they are excited to share it with their clients and network. It feels fresh and relevant to them and that feels good to me.
Why do you think this style of photography is emerging and becoming valuable?
I think lifestyle is maybe coming into its own as a genre. Lifestyle is not a great word and the connotations aren’t amazing- you think, backlit happy people, but that is not why lifestyle is popular. It’s popular because lifestyle images are taken from the perspective of individual experience.
For a time documentary was predominant for so much of photography. Then it split back into categories, portrait, nature, etcetera. This is a little off track for Tiny Atlas but I guess my point is that lifestyle seems like the new documentary. Its a ubiquitous form that seems current and real and relatable. Lifestyle images can be profound or disposable but they are all fitting into the same bucket right now.
The source/credit information about the shoot is shared, are there direct links out to contributors sites? Do you think that can substitute as payment (essentially it’s free advertizing )
I think people want information to be free online and I think it actually should be. The internet is for sharing information and I hate paying for any content online personally. I don’t want people to pay to be a stylist or photographer for Tiny Atlas. I do want to find partners- be they readers who will pay for a beautiful inspiring quarterly or annual magazine in print to keep at home (or tear apart and put on their walls like I did as a kid), or shoot and put on their pinterest, or an airline that wants to promote their new direct service from SFO to Copenhagen, a gem of a national park, an amazing campground, a gorgeous boutique hotel, a delicious local food or restaurant, an old resort that is not trendy but it’s still awesome, or a clothing brand that wants to share a new type of jeans that are actually super flattering. I want to know about all of these things and I think the Tiny Atlas reader does too.
Certainly there is an amount of luxury in any travel magazine but while we want to go everywhere in the world I think the best journey is really just about experience ultimately and not price. I talk about this below but one of my best trips ever was taking buses and hitch hiking around South America in college with money saved from waitressing between college semesters. The biggest luxury for any trip is the time to do it.
Is the entire team friend and family?
The team is friends and family first but has been really growing. I think 45 people had a hand in the last issue or more. Lots of people have reached out to collaborate and if their work is the right fit we are happy to get new people in the mix. I am meeting lots of new people both near and far, virtually and in person. I recently met one of our contributors, Ashley Camper when I was in Hawaii shooting. I also just met Erin Kunkel in person- who is another great bay area photographer we are working with in the next issue and on the Kickstarter campaign. We just tried (and kind of failed) at having a global TAQ Google+ hangout the other day but the experience was fun and we hope to do more things like that as well as connect in person with each other both on our travels and in the gallery/popup in Oakland.
Will you ever do a print version?
Yes! We are going to do a limited run annual for the Kickstarter with an edited version of all the work from Tiny Atlas so far, including our new issue that will come out in November/December. If it goes well we might go to a printed quarterly, or just keep doing the annuals and keep the quarterly online if it feels like the right timeline.
What is missing?
We are missing WRITING! I want writing that is excellent writing with a strong sense of place. The writing format is open to poetry, fiction, memoir or straight journalism, but it should ideally be great storytelling. Sentences should sing and make you happy to read them- is there a happiness-in-reading-something well-written word, like farfegnugen? I want that.
Even though I went to school for writing I don’t know many writers anymore and we are hoping to have budget to seek out excellent writers or ideally expand enough so that writers with a similar vision come to find us.You can follow Emily and the project:
Heidi: You are well versed in fashion with your former experience as Photo Director of Teen Vogue Magazine and the Associate Photo Editor of T: The New York Times Style Magazine, and most recently Contributing Photo Director of Bazaar. How do you hope to set WSJ apart from those titles as they all share some of the same photographers/strong fashion sense?
The WSJ readership – and our ability to appeal to that readership – is what distinguishes us. We reach over 3 million highly sophisticated, well-educated readers worldwide, including the US, Europe and Asia and we always try to keep in mind the broad interests of our demographic when we commission stories and photography. The magazine comprises a wide range of content from art, fashion, design, travel and food to business and technology, which makes it very exciting in terms of the types of photography that we can commission. In recent issues, we have been fortunate enough to work photographers including Alasdair McLallen, Juergen Teller, Nan Goldin, Terry Richardson, Josh Olins and Mikael Jansson for portraiture and fashion as well as William Eggleston, Olaf Otto Becker, Harf Zimmermann and Robert Polidori for travel and features. By frequently encouraging photographers to explore subjects that they don’t typically shoot, we’re able to create vibrant and unique stories. For example, Ben Hassett, who’s well known for his fashion photography, recently went to Spain to shoot portraits and food for a story on the legendary Arzak family and their eponymous restaurant in San Sebastien. For the June issue, Harf Zimmermann, who traditionally shoots landscapes and architecture, went to Milan to shoot several pieces from the late Anna Piaggi’s extraordinary fashion collection as still life. In my experience, photographers enjoy these unexpected assignments/commissions, and the result is a portfolio of beautiful and often unexpected photographs.
How would you like people to get into touch with you?
The best way for people to reach me is via email, preferably not through a list serve or automatic e-blast service as those tend to get stuck in my junk mail.
Has there been a place where you discovered new talent that surprised you?
Instagram has been a great way for me to follow photographers, artists, stylists and editors. I not only see what they are working on and whom they are working with but it’s also a great place to find new talent, new locations etc. I don’t necessarily find photographers by looking at the images that they post but if someone’s visual perspective on Instagram is intriguing, then I will often visit their website if it is listed in their profile to see their work. I also love going to photography festivals. For example, this past July I traveled to Les Rencontres d’Arles for the first time and spent time with photographers, gallerists and fellow photo editors in a beautiful village in the south of France. It is a wonderful way to share knowledge and discover talent as well as seek out more obscure photo books that feature talent I may not have come across through the more traditional channels.
How much to you look at social media, blogs or instagram for new talent/inspiration
As I said, I am really enjoying Instagram right now. I also spend a good amount of time looking at blogs dedicated to photography, fashion, interiors, food and design. That said I try not to go overboard in the social media space. It is important to me that I am able to get out to see photography in person. There is nothing that makes me appreciate a photograph more than seeing a print on paper, and experiencing its artistry and beauty directly rather than on a screen. I am also fortunate to work with two very talented and resourceful photo editors, our Photo Editor Damian Prado and our Assistant Photo Editor Hope Brimelow. They are always finding talent on obscure photo blogs and in books as well as at established galleries and shows. I can always count on Damian in particular, to find incredible talent in the most unlikely places. Also, our Creative Director, Magnus Berger is of course another great source of inspiration and talent. He, Kristina and I are always discussing the people that we are excited about, the references that we love and who we want to work with next – it is a real collaboration here.
Also I’d love to talk about the fashion piece you did with Lachlan Bailey. What a stunning shoot. How did you and the fashion director approach this fashion shoot? Did you have a concept for this, or did you want to celebrate a particular trend?
For the couture story, our main objective was to show our readers our take on the best of couture at that particular moment. Our Editor-in-Chief Kristina O’Neill, Magnus and I worked together to determine who could achieve the creative and fashion brief while keeping in mind the point of view of the magazine. Photographer Lachlan Bailey and stylist Clare Richardson worked together to bring the story to fruition, working with model Andreea Diaconu, to create something beautiful, ethereal and luxurious. We don’t have a fashion director at the magazine so we work with a small group of freelance stylists.
Do you ever do any celebrity fashion shoots? Or in your mind is that too much of mixed message? Meaning does one dilute the other?
Regarding celebrity shoots, we are starting to dip into that territory. We like to keep our readers surprised with covers ranging from interiors to landscapes to celebrities. It is really about what makes the strongest cover story.
How long did it take to produce the Daniel Jackson shoot of the curators? and what made you chose him for this portrait project?
Venice was a highly collaborative and intensely challenging shoot to put together from a photographic, journalistic and production point of view. Our Fashion Features Director Elisa Lipsky-Karasz and I worked together to “cast” the portfolio with our Editor-in-Chief Kristina O’Neill and the other editors from the magazine. Our Assistant Photo Editor Hope Brimelow worked tirelessly on the production alongside a local producer in Venice. To say that Venice is a challenging place to shoot, particularly during the opening days of the Biennale, is an understatement but that was part of the fun. We chose Dan to shoot this particular portfolio not only because of his beautiful portrait work but specifically because he had expressed an interest in doing stories that are outside of his usual purview. We had many of the subjects for as little as ten minutes and we ended up shooting over 20 people over two days in three locations so Dan certainly had his work cut out for him. It was quite a scene to watch people like Rem Koolhaas, Thomas Demand, MaurizioCattellan and Marc Quinn arriving one after another in their water taxis to the water entrance of our main location, a private palazzo on the Grand Canal.
Design Director: Fred Woodward
Creative Director: Jim Moore
Director of Photography: Dora Somosi
Senior Photo Editor: Krista Prestek
Photo Editor: Justin O’Neil
Art Director: Chelsea Cardinal
Photographer: Peter Bohler
Creative Director: Debra Bishop
Photo Director: Natasha Lunn
Senior Art Director: Jamie Prokell
Assistant Art Director: Faith Stafford
Contributing Assistant Art Director: Lilian Cohen
Associate Photo Editor: Stephanie Swanicke
Assistant Photo Editor: Gabrielle Sirkin
How does the collaboration work, would you say each of you have a particular strengths, if so what are they?
Our collaboration starts with meetings. Pitching for ideas (for conceptual shoots), how to approach the shoot, deciding on lighting and styling directions, etc. We both light and style, but on set, usually, Yasu covers the technical aspect, and Junko the styling aspect. Depending on the job, we know which one of us will be taking initiative…usually, when masculinity is needed, Yasu, more delicate and feminine shoots, Junko.
Yasu: Your start was more lifestyle oriented, ( shooting family and friends ) how has that transcended into your still life work?
I’m not quite sure if I was ever a lifestyle photographer. Photography has been my love for a very long time, but as a profession, I have abandoned it at one point. When I came back to it, I had to basically start from zero again, assisting, testing, dropping off portfolios. I was already past 40 at that point. This phrase is so over used, but you are never too old to pursuit your dream.
Junko: Your start was a bit later, and steeped in still life, what called you to photography and what were you doing prior to assisting?
I studied economics in Japan, and worked for insurance company for a couple of years before coming to NY.
I always loved photography, loved beautiful objects and still life. I never thought about being photographer until I studied photography at college in New York. I’m privileged to know great mentors and coworkers. They inspired me to keep going.
Do both of you always work on the project together on set? Or do you discuss ideas and shoot separately? Meaning are you always a shooting as team?
Yes, always on jobs (so far). We are both security blankets for each other, we do shoot individually in our spare time.
Do you have a regular prop stylist you work with or are you sourcing your own items?
We used to do everything on our own when we started out. (Another strength of having two people.) Now, more and more, we are working with stylists. There are so many wonderful talents, and we learn a lot from them.
How if at at all does your culture influence your work/aesthetic?
We wonder, perhaps the general stereotype of Japanese might fit well to a certain degree. We are strongly aware of the pros and cons of being Japanese though.
What do you see as the pros and the cons?
As you may know, we have a lot of Japanese still life photographers in NY.
One reason we believe, is we had a successful forerunner, Kenji Toma from the 90’s. When something like this happens, a whole new breed of people follow that tries to replicate the same kind of success. Unfortunately, many of them also try replicating the style, which is understandable. ( for the Korean people, the forerunner being Sang An, you see a whole group of younger Korean photographers trying to succeed in the “lifestyle” field) Most of them are very technically inclined and “advertising only” minded. We do not share this approach.
For this particular piece in More, how did the idea evolve? ( the oyster and the ring ) and how does the creative process with you two.
This was a consigned work. We were given a story to illustrate, and with this piece, there was no wiggle room.
We believe the idea was given to us by our beloved editor (not sure what her title is now), Natasha Lunn.
Where did you source the perfect oyster from and how much if any post was there?
We went to fish market in new york city, and bought bunch of beautiful oysters.
About 30 dollars?
Design Director: Charlie Hess
Photographer: Tierney Gearon
Meanwhile I had started running these semiannual events for the Society of Publication Designers called “Unsung Heroes of the American West,” where we celebrate California photographers, illustrators and designers This particular event was on artists who had worked primarily in stills and were now making interesting work with moving images. I knew I definitely wanted Tierney to be a part of it, and got a mutual friend to introduce us. We hit it off right away. I could only show two of the thirteen videos, and when I told her my two choices, she got a bit emotional. Turned out I’d picked her two favorites! I knew then that we were simpatico.
Were you surprised when she agreed to work with you? What was your first assignment together?
I was blown away. I art direct these small circulation alumni and institutional magazines. And my budgets don’t exactly compete with Vanity Fair! But I’ve also learned that if you offer artists interesting subjects and plenty of freedom, they’ll usually say yes if you can keep the assignment and logistics simple. Great artists want to make great work, regardless of the budget, as long as you take care of them.
Tierney: Who wouldn’t want to shoot a transgender story? I was fascinated by the idea, and we had so much fun doing it. I am always open to new opportunities and I love to work in ways or fields that are not so obvious. UCLA Magazine has current, interesting, fun projects! I am up for anything if it is interesting, challenging or fun. I am not a person that likes to say: No.
Like all my jobs, I focus on the subjects. I try to connect with them as much as possible — to make them feel comfortable and have fun. This way I get more than expected out of the experience.
I have been tie dying for years now. It’s actually something I do to relax, especially after a very stressful period of work. I love it. All my friends love it too. It’s a way of sharing myself with my friends. I call it: “Givable Art. ” Being creative just feels so good, it’s incredibly healing. I do it where ever I am. I have recently started selling my T’s, as so many people asked me if they could buy them — its been a really fun process; for friends and children. it brings people together. This summer we did tye dying in Santa Monica, Lakeville CT, The Cotswolds in England, Nantucket, and Mustique.
It’s out in October, and it looks fantastic. Its been almost 4 years in the making! Yes its a book for my children, a friend and family collaboration. The initial idea came from a friend who was going through a divorce and needed to make some money. I suggested making a children’s ABC book. She and I had one meeting and then she moved on to something else. My next book project had launched and over the next 3 to 4 years I was working away on the shape, color, images and the alphabet book. It comes out in October with Damiani and it will be featured on my website!