Funny video for your Monday morning entertainment.
I don’t think many covers are thought out in this level of detail but the conversation is always very similar with some sort of reference art, preferences of lighting and mood for newsstand sales and a description of an image you see in your head. I think the key to the cover discussions is to hire talented photographers and leave the description more amorphous so they can use their creative talent and on-set adjustments to make it great. This is obviously a great collaboration between a talented creative director and photographer.
Dear Anuschka and Niels,
We would like to brief you on how we envisage the cover of Re-Magazine #7. As you both know, the theme of this issue will be ‘Re-View’; all the articles will, in some way or other, question their own place and function. Magazine formats such as fashion features, letters and interviews will be ‘reviewed’. It remains to be seen however, if the published images and texts will amount to a significant media contribution . They may verywell cause the same kind of pollution caused by the daily flood of undesired information.
In nearly every issue of Re-Magazine, we are inspired by the notion that people yearn for media silence because they’re continually subjected to information overkill. Texts Meant To Be Written, Not To Be Read. Pictures Meant To Be Taken, Not To Be Seen. In a way, ReMagazine is a magazine that refuses to be a magazine. The cover should communicate this ambiguous refusal – the cover as a review of itself.
How do you feel about a girl on the cover? In our opinion, it would be better to work with a non-professional model. Someone from your own scene, someone you already know. Maybe someone you know really well. For example, someone you shared the third story of a house with for four years when you were a student. Perhaps someone with mixed blood, an Albanian father or something? That her grandmother still lives in Albania and she visits her during the holidays. Someone with long brown hair, copper highlights, a sort of autumn feeling. A girl’s face that has something classical, but also with a modern aura. A face in which the features are all very small; the eyes, the mouth, the nose. There are so many people who seem quite ordinary, but if you look at them closely, have really striking faces.
We have a strong preference for a cover with a Vermeer connotation. The Girl with the Pearl, for example, is in fact already a cover avant la lettre. The glance the girl casts over her shoulder at the very moment the viewer catches her eye, is the central motif of this painting. That specific glance can be linked effectively to the concept ‘Re-View’. The painting is layered in gray tones and has a dark – nearly black – background. Regarding the cover, it’s probably better if the image is brighter and lighter because dark covers don’t sell at the newsstand.
Ideally the facial expression of the girl will be less subtle and sensual than in Vermeer’s painting. Possibly a bit startled, a combination of curiosity and fear. Maybe even a bit scary. You could achieve this effect by getting the model to pose in an uncomfortable position. Having her avert her gaze from the camera as far as possible, but still just able to look into the lens. A difficult pose to keep. Possibly this will result in that slightly uneasy, startled and anxious look. The image together with the word ‘Re-View’, no longer has the meaning ‘critique’ but more a sense of reawakening in a visual world, seeing your surroundings afresh. Maybe the image expresses ‘Don’t buy me!’, ‘Go away!’ A message that alienates people but also intrigues when displayed among all the other magazines at the newsstand.
We advise you not to take too long with the shoot. Have it take place, preferably, during the day. Towards the end of a Sunday morning, for example, so that the sleep wrinkles have just disappeared and the day’s weariness is not yet evident on the model’s face. Between eleven and two is probably the best time. When the model arrives you could make her feel at home by kissing her cheeks three times and offering her a cup of Earl Gray tea.
While Niels is reminiscing about his student days, Anuschka can get the rolls of film out of the fridge and put on some music. Music the model also likes. Nomi for example, that opera singer from the Eighties who has overdosed on heroin since then. The singer who sings extremely high and then very low, a bit of opera and then an Elvis cover.
When the model feels at ease, you can begin with the styling. A pearl earring or a headscarf à la Vermeer isn’t necessary. In actual fact you don’t need any styling at all.
Professional models have self-thinking hair that springs into form at the mention of the words ‘photo shoot’ and we don’t want that now, do we? Possibly, the model is a little disappointed that there are no hair and make-up artists running around on the set, but she’s sure to understand when you explain that you’d rather portray her naturally, with uncombed hair, to stress her simplicity. During the shoot Anuschka might possibly tuck the model’s hair behind her left ear, as a reference to the line of the headscarf in The Girl with the Pearl by Vermeer. It might also be wise to ask the model to wear something neutral. In case her clothing isn’t right, it’s best to keep a gray or black T-shirt in reserve.
For the lighting you could for example use a RedWing softbox measuring 90 by 120 centimeters. It would be best to place the softbox about one-and-a-half meters from the model. Set the RedWing softbox to medium to ensure the lighting isn’t too harsh. A light gray background seems to us a very suitable choice. Scenery would only distract.
Maybe it‘s a good idea to direct a small, subtle red spotlight on the model’s face? Not an obvious effect in first instance, but once you’ve discovered it, an essential part of the photo – like a stain. Niels could make a hole with his finger in a polystyrene partition.
Behind the partition you could aim the red spotlight on the model. In this way you can conjure up an improvised, painterly red spot on her face.
In the end you could flip the image horizontally. So the reader could see her as she sees herself when she looks in the mirror.
For this shoot you could use the Mamiya RZ67II instead of the Sinar technical camera. With the Mamiya RZ67II you can just keep snapping away, leaving you with 47 pictures to choose from in the end. With the Sinar you always have to change cassettes and ultimately you end up with only 5 pictures. With the versatile Mamiya RZ67II it’s easier to capture that specific look we’ve described. And don’t you agree that with the technical camera something of the picture’s inner focus might be lost because the model’s eyes, due to the slowness of the technique, assume a much dreamier expression?
Jop, Julia, Lernert, Arnoud
(via Richard Turley)
Internet criminals are using a website called “Kickstarter” to bilk friends and families out of money for terrible, ill-conceived, and unnecessary “personal projects.”
via, The Onion.
The internet is buzzing about these Olympic portraits taken by Joe Klamar for AFP and Getty. Most of the talk is about how unprofessional they look with ripped seamless, rumpled flags and sinister lighting (Reddit thread here). I have to agree, but rather than throw Joe under the bus I think AFP and Getty are to blame for not doing an edit or even tossing the shoot (actually don’t know if that’s even possible). Obviously Joe had his 5 minute sessions with exhausted athletes and failed. So, why not edit them?
There’s some interesting conspiracy theories surrounding the shoot as well. BAG has a post abut how it could have been intentional and meant to poke holes in the idealized portraits we normally see of team USA (here): “I think this subset of photos also take a silent sledgehammer to the jingoistic adulation of the American team, to the extent these athletes serve as a fantasy extension of the dying dream of American worldwide superiority.” Unfortunately, I think the answer is more pedestrian: editors asleep at the switch treating an olympic portrait session like a flickr feed.
You can see the whole take (here). Note: other photographers images are mix in with Joe’s.
Hot on the heels of Jonathan’s post yesterday about the Fotofest portfolio review I discovered that Review Santa Fe has their listing of Photographers whose portfolios made the cut up on their website. I’m pointing it out, because it’s a great resource for anyone who hires photographers for a living. When that was my job I would take time out each week to troll the internet for new talent and running across anyone’s curated list was a great find and could easily suck up an hour of your workday, but would result in a couple new bookmarks.
Any of you who made the list, congratulations and good luck next week. I’ll be around (not reviewing) so come say hi. The website is quite easy to navigate, because you can quickly click to the next photographer (bottom left) and each one is only represented by a couple images. Plus, it lists where they live which is incredibly helpful.
Ken Burns on storytelling:
Last summer I was having dinner with an Art Director who was fielding emails from a client who wanted to pull stills from the commercial video shoot to drop into the background of the commercial stills shoot he was on. He bemoaned the fact that he would probably have to show them how horrible that would look to convince them it could not be done.
Several weeks ago I was at Shoot LA talking to a ski photographer who was on a ski movie shoot in Alaska where the crews all shot with the Red camera. I asked him if he felt his job was in jeopardy since they could probably pull stills straight from the footage. He said they shot at too low of a shutter speed to pull stills for the action shots but he was surprised at how easy it was to scrub though all the footage and find images you liked. The editing process, that I had surmised might keep photographers busy, was simple and fast.
When photographer Kevin Arnold showed me his blog post about his own testing with the RED camera and pulling stills I asked him if I could reprint it in full here. It’s a topic we should all be watching closely. Here’s Kevin’s full blog post reprinted with permission from (here):
Stills, Meet Motion
Ever since the advent of HD video, we’ve all been hearing how the need for pure still photography will disappear since we’ll be able to just pull stills from video. I’ve never felt threatened by this line of thinking; I believe that there will always be a place for still photography because it has its own aesthetic. I also like embracing new technology.
This winter, I decided it was time find out for myself how close we are to that reality. I’d read about fashion photographers shooting magazine covers with the RED camera, so I called up the company to see if I could test their latest high-resolution camera, the RED EPIC in the kind of environment where I shoot. They sent me a lightweight $65,000 rig set up for handheld shooting. I was excited to get my hands on this cutting-edge gear, but I also had a commercial interest in this experiment; most of my advertising clients are asking for motion and still assets. Combining the two mediums on the same set has always been cumbersome. If I could capture both simultaneously, it could be a great solution.
Even if this kind of shooting isn’t mainstream yet, a recent convergence of technologies has certainly made the idea more attainable. For starters, the resolution of the cameras continues to increase. The EPIC, for example, can output 5K raw video and 14-megapixel stills. It can also shoot 120 frames-a-second at full resolution – key for achieving the high enough shutter speeds for sharp stills. And because it’s a modular system, it can be set up for fast moving handheld shooting. Being chained to a tripod just isn’t my style.
Of course, the drawback of handheld shooting is shaky footage. There’s a reason why most serious cinematographers use heavy tripods, shoulder mounts, and steadycam rigs. But recent advances in post-processing stabilization software have changed the game. With new plug-ins that allow for correcting shake in post without much loss in quality, a whole realm of possibilities for fast-and-light shooting has opened up.
The timing seemed perfect for my little experiment.
Besides shooting handheld, I also wanted to shoot with a small crew: two assistants and myself. No focus pullers, grips, or lighting specialists that would be on a typical video shoot. I wanted the production level to match a typical still action or lifestyle shoot.
Power and storage are definitely an issue with shooting with the EPIC and we had to develop systems for both. We would be using RED’s small batteries to keep the camera light. Each battery last 20 minutes and takes 2 hours to recharge. We packed 8 batteries each day, and worked out ways to recharge on the go. We also packed hundreds of GBs of memory cards, and made sure we had the resources to upload and back up files each night.
Since we were shooting in the mountains, we had to consider how to keep the camera intact. I had no intentions of calling up my insurance company to tell them I’d just toasted a camera worth more than my car that didn’t even belong to me. While not weather sealed like my Nikons, the EPIC is built tougher than most video cameras. We got away with using a light rain cover when it was snowing heavily. Admittedly, the camera got a pretty wet a few times, but it kept working without missing a beat.
After testing the system for a couple of days and figuring out the best settings to attain smooth video and sharp stills, we started shooting on Whistler Mountain. I had originally budgeted for five days of shooting, but the weather didn’t agree. As seemingly endless cycle of snowstorms pounded the region that week quickly shrunk to one and a half days.
The advantage of being a fast and light crew was that we were able to adapt quickly and take advantage of the weather window without losing a lot of time or money. In the end, we easily came out with enough footage for what we needed. Working with incredible talent didn’t hurt. Matt Elliott and Austin Ross are great skiers who knew the mountain and were able to nail most shots in one take.
With the footage in the bag, we would now find out how things looked.
The video files were amazing; a no-brainer. This is what the EPIC does best, and it didn’t disappoint. Stunning resolution, accurate color, and smooth slow motion. Watching the clips at full resolution is actually a bit mesmerizing.
When it came to pulling stills, things weren’t quite as perfect.
First the good. What I thought would be the most daunting task – editing through 120 frames per second– turned out to be relatively painless. Scrubbing through the footage using RED’s REDCINE X Pro software is pretty snappy on a decent Mac, and honing in on the right frame is actually easier than scrolling through a pile of still images in Lightroom or Aperture.
Adjusting saturation, color, and exposure was also pretty easy, and can be done at the raw stage, which is key because video files by nature are pretty flat. We still had to do a quite a bit of color-correction and retouching in Photoshop to bring the stills up to speed. A lot more than we normally would on still files from a DSLR.
What I hadn’t anticipated going into this was the advantages this style of shooting would offer in terms of capturing natural expressions and key moments. Obviously, when you’re shooting 120 frames-per-second, it’s almost impossible to miss a moment. But there’s more to it. Shooting video is comparably silent and, without the constant clicking of the shutter reminding them that their every movement was being recorded, the athletes were able to forget I was there. This is huge when you’re striving for authentic, candid images, a hallmark of my work.
Like I said, it wasn’t all rosy. The EPIC’s sensor, while amazing for video, just isn’t on par with top end DSLRs and certainly not even close to medium format digital cameras when it comes to still images.
The bigger challenge – especially when shooting fast moving lifestyle or sports action – is achieving fast shutter speeds. The great majority of the frames we shot were soft due to either camera movement, or subject motion blur. This is the single biggest issue with pulling stills from video. The fact is that video looks best when shot with a shutter angle of 180 degrees, or double the frame rate. Shooting at 120 frames per second, means you’re really limited to about 1/250 of a second– not nearly fast enough to achieve 100 percent sharpness on every frame. In theory, you can crank up the shutter speed on the EPIC to freeze motion, but the video will suffer as a result. Moreover, motion blur is actually what makes video look smooth and pleasing to watch.
You could crank up the frame rate on the EPIC to 300 fps, which we considered, but to do so, you have to sacrifice even more resolution. Ultimately, until RED or someone else creates a handheld camera that can shoot full resolution on a 35mm-size sensor at 300 frames-per-second, this will be a major limitation to taking the leap.
Were there other issues? Yes, but they are mostly easily overcome. The massive amounts of power and storage, for example, were manageable in this situation, but would become a major obstacle on a more remote shoot. Achieve critical focus is also another major challenge. The EPIC’s autofocus doesn’t hold a candle to modern DLSRs. Manual focus gets easier with practice.
In the end, the dream of simultaneously grabbing stills and video for what I shoot is not quite there. It’s certainly close, and I’m convinced that it won’t be long until the dream is a reality.
In the meantime, this shoot was not a total failure. I created a few great stills that I really like. And on the video front, shooting with the EPIC was an eye opener that will change how I shoot for clients. Using a small crew, we were able to produce cinematic-quality motion in a challenging location on a very small budget. This creates whole new possibilities for my lifestyle and sports clients.
Here are some final stills from the test:
Silly video about an important topic:
They also have a page dedicated to photographer rights: http://www.aclu.org/free-speech/know-your-rights-photographers
When in public spaces where you are lawfully present you have the right to photograph anything that is in plain view. That includes pictures of federal buildings, transportation facilities, and police. Such photography is a form of public oversight over the government and is important in a free society.
When you are on private property, the property owner may set rules about the taking of photographs. If you disobey the property owner’s rules, they can order you off their property (and have you arrested for trespassing if you do not comply).
Police officers may not generally confiscate or demand to view your photographs or video without a warrant. If you are arrested, the contents of your phone may be scrutinized by the police, although their constitutional power to do so remains unsettled. In addition, it is possible that courts may approve the seizure of a camera in some circumstances if police have a reasonable, good-faith belief that it contains evidence of a crime by someone other than the police themselves (it is unsettled whether they still need a warrant to view them).
Police may not delete your photographs or video under any circumstances.
Police officers may legitimately order citizens to cease activities that are truly interfering with legitimate law enforcement operations. Professional officers, however, realize that such operations are subject to public scrutiny, including by citizens photographing them.
Note that the right to photograph does not give you a right to break any other laws. For example, if you are trespassing to take photographs, you may still be charged with trespass.
I got a question from a reader about health care:
I’m shopping around for health care and it would be real interesting and helpful to see what people say and recommend in the comments section.
If you have any tips leave them in the comments. I’m sure many readers will find this helpful.
Just finished reading a fantastic series of posts (6) by QT Luong about his journey from amateur to professional photographer. What makes the series so fascinating is his honesty and his analytical way of looking at how photographers make a living. If you have the time today it’s worth checking out the whole series even if a personal stock photography business is not your cup of tea. I’ve pulled out a few interesting nuggets from each post for you:
Sure, in the late 90s, my mountaineering images had appeared in various specialized magazines, but the thrill back then was more in climbing the routes and getting published than anything else. For instance, when Climbing Magazine published on a double spread my picture of the summit ridge of Mt McKinley (incidentally taken with a P&S Camera, the Yashica T4), it was the memento of being there and creating that image in difficult conditions which brought the most satisfaction. To submit images, you had to label meticulously slides (by writing or printing on the mount), stuff them into slide pages, and send them around, hoping that they wouldn’t get lost or damaged in the process. When your images would come back, weeks, or most often months later, you’d have to refile them carefully in your folders. It’s not something that you wanted to do by yourself on any large scale.
I began to progressively increase the time I’d spend to develop my photography business, reducing my work hours proportionally to the progress of that business. I first took leave without pay, then officially changed my work status to part-time, with the limitation that I needed to put 50% of the time to keep benefits. My approach was to operate at a constant income level – which actually requires an increase in income, once benefits are factored in: if during a given year I’d make with photography the equivalent of, let say, a month of work, then the next year I’d work one month less. Within five years, my income from photography had exceeded my (hypothetical) full-time income in research. I stayed at SRI one more year, to make sure it wasn’t a fluke. At that point, I didn’t have enough time to work even 50% at SRI, take care of the photography business, and take care of my family, so it was actually with a sense of relief that I resigned from SRI and became a full-time photographer.
Photography has become such a difficult business that I recommend such a path to anybody whose work is flexible enough. I was certainly fortunate that this was possible for me. In fact it was one of the reason I stayed in academia. In hindsight, I must say that this prudent approach probably limited what I was able to achieve, for in the recent years, the photography business has become considerably more difficult. If I had jumped in 100% ten years ago, I would have been able to take advantage of a window of opportunity which has since then disappeared. I could have also used a couple of years on the road before our children were born. However, this is merely hindsight. I wouldn’t have been able to predict that my novel approach to the photography business ( I will elaborate in future posts) would work that well, like I was unable to predict that a start-up company whose name is now synonymous with internet search would do so well. When they approached me in the early 2000s, I turned down their interview offer, as I was already too focused on a future in photography. Maybe I have not arrived to a better place, but so far the journey has been interesting…
It is often said that a photographer with great work but no promotional plan will make less money than a photographer with average work and great promotion. So if you are trying to make a living in photography, promotion should be a priority.
Be aware of what others have done, study and understand what has worked and what didn’t for them, but don’t automatically try to copy their efforts. Your photography is what it is because you are unique. So should be your promotional efforts.
Creating beautiful and meaningful photographs is hard enough, but making a living of them is even harder. For most who manage to do it, there is not a single source of income, but rather a wide variety of income streams that hopefully accumulate to form a large river.
my photography income is almost entirely based on the sales of prints and licenses of images created on self-assignment, through this website. The mode of operation of the business was therefore the following: I visited on my own locations of personal interest to me, created photographs there, published them on terragalleria.com, and waited for visitors to find them.
The internet has transformed how we access and consume information. Potentially anyone with a computer and a connection from around the world can see your images around the clock, opening up for the first time a line of direct communication between artists and art buyers. People do not visit your website because you handed them a business card, but because they somehow found it on the internet. Yet, this seemingly random mechanism can sometimes provide a number of viewers comparable with traditional media, at an extremely low cost. This makes the internet the first affordable medium for pull marketing.
To give some numbers, in the year 2009, terragalleria.com received 5.7 M visits. This was measured using the great Google Analytics, which offers (since 2008) the most accurate site statistics because it automatically disregards numerous visits by the search engine crawlers, unlike for example Webalizer. That year, we sold 267 prints and 148 licenses, which actually generated more revenue than prints. So it took 21,000 visits to sell a print and 38,000 visits to sell a license. True, if we had priced our licenses and prints at a lower point (prints currently start at $350 for the smallest sizes), we would have sold more, but that would have meant more work. We were pleased enough with the balance of revenue and work at our price point, which catered to high-end buyers, but this choice has to be different for each photographer.
Artwork is not a commodity, therefore priced accordingly, and seldom bought as an impulse purchase. On the other hand, search engine users are fickle. In my case, the majority of them stay less than a minute on the site. The majority do not visit any other page than the one they landed on, returning immediately to the search engine page (this is called a “bounce”).
as a photographer, your ultimate goal should be to create superlative photographs, lots of them, that are good enough to make people want to link to you. So it comes down again to great work: the best you can do to improve your SEO is to go out and photograph.
Here’s a couple funny videos to get your week started off right.
First up is MWAC (Mom With A Camera):
Next up is Judge Joe Brown, who from his line of questioning to this wedding photographer, sounds like he thinks he knows a thing or two about photography (go-kit in a pelican case?):
How fast is your lens? What f-stop did you use? Go get ‘em Joe.
You may remember photographer Jason Lee Parry from the $28,000,000 lawsuit brought against him in August by parents of a young model he photographed (APE story here). The parents flipped out when a sexually suggestive image that Parry took of their 16 year old daughter on a motorcycle (she was 15 at the time) appeared on clothing in Urban Outfitters. In an email to us Jason claims the lawsuit is nothing but a publicity stunt because: the models father was on set for the majority of the shoot, the parents and Ford modeling agency approved of the images after the shoot, and the model posted the images to her blog after the shoot. Finally, he says the images appeared on the shirts in Urban Outfitters without his permission. Heidi Volpe asked him a few questions about what happened:
Heidi: How did you find out you were getting sued?
Jason: I received a phone call from a reporter of the New York Post named Bruce Golding on August 15th 2011. He broke the news and emailed me the documentation of the lawsuit before I received it from anyone else or knew I was even being sued.
What is most upsetting about the lawsuit?
The images have been out in the public for 18 Months, it’s the second image that comes up when you google her name. It has been on my website and I’ve never been asked to take them down, it has been on Ford models website and was never asked to be taken down as well as on the Model’s Facebook page, blog and thousands of other fashion blogs. The second it comes out on an Urban Outfitters t-shirt, the Model’s parents try to sue for $28 million. It is obviously 100% about money. Why didn’t the parents contact the magazine and ask them to not publish the images?
How long after you did the shoot, did the lawsuit come up?
Were the parents on set during the photo shoot?
The model’s father was present for a majority of the shoot. He was shown photos while on set and sanctioned them long before they were published.
Was the treatment approved and discussed?
The treatment was discussed and approved with Meg Day of Ford Models, the teen Model’s booker at the time as well as the teen Model’s father the day of the shoot. Both approved, and the second the editorial was published, I personally dropped off the magazine with her booker at Ford Models. Everyone was very happy with the story. Ford at that point even hired me to test shoot their new faces, which I did.
Did they have any comments during the shoot?
Her dad just spoke about how he used to ride motorcycles.
Did the model have a problem with them prior to the t-shirt coming out?
After the photos were released the model proudly posted the images in question to her Facebook, blog and the Ford models website. She also posted behind the scenes photos of the shoot on her blog. Also, before the lawsuit, the Model’s brother and two of his friends had posted a photo of themselves on her Facebook page all wearing the t-shirt in question. The Model had commented under the photo that her friends all need to get one of the t-shirts.
What prompted them to sue?
When the parents of the teen model figured that they could try to make money off of this as well as create buzz for their daughter. It’s 100% about money.
How did Urban Outfitters get the images?
Blood is the New Black manufactured the t-shirts and sold them to Urban Outfitters for further sales and wider distribution.
Why didn’t you get a model release?
Hailey is under-age so she can’t sign a model release, instead her Booker at Ford models is in charge of the model release. The model agencies don’t allow the model to directly sign with the photographer. I do have the release for the publication in my files and the booker has one as well.
Is there a resolution in sight?
I was officially served on October 5th 2011. I believe that the truth will prevail and the lies will be revealed.
What has this done to your career?
This has definitely been a learning experience and has been beneficial for me in terms of my name as a photographer being recognized. But this is obviously not the way I want others to learn of my name. This lawsuit has caused much stress on my family and myself,. It was just a ploy to scare Urban Outfitters out of money. Since this lawsuit came out I haven’t skipped a beat, and have only gained clients. I just hope this burden is resolved soon, so my career will continue on the path that it was on.
(click images to make bigger)
Creative Director: Alex Gonzalez
Design Directors: Joseph Logan
Photography Director: Caroline Wolff
Photo Editor: Jacqueline Bates
Photographer: Max Vadukul
Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.
What do Richard Avedon Alfred Eisenstaed, George Silk and Ansel Adams have in common? They all shot cringe worthy covers for Life Magazine. Never underestimate the ability of great photographers to produce some real stinkers. The key is not letting anyone see them…
See more here: Life’s 20 Worst Covers
OTMFC is a collective of great photographers and assistants that come to your job with a truck load of experience and equipment to get it done right. I caught up with David Hudgins, one of the founders, to see what this is all about.
Heidi: Have to ask, how did you come up with the logo?
David: The logo was drawn up on a bar napkin.
When you don’t want to drop the f bomb, what’s the replacement?
Over The Moon For Christ is one of our favorites, but we always prefer to drop the F Bomb!
How did this business idea come about?
We got tired of showing up to a shoot and realizing that we forgot to order that one little piece of equipment that we could not do without. We decided to build a truck and have it come standard with all of those little pieces. All you had to do was book the truck and you would have everything you needed to do a photo shoot. It made our life and everyone else’s life easier. When you focus on creating a product that works great for your client, the successful business follows.
You have 3 kitted out trucks right now, do you have plans to expand your fleet?
We are always looking at ways to improve what we are doing. When we decide to take action will depend on the needs of our clients.
How did you decide what each of the 3 trucks would be kitted with?
Through years of experience working on set and placing orders, we knew what equipment we would need for different size shoots and budgets. We tailored equipment packages around these parameters.
Can you do a la carte and or is it a flat fee?
We provide both! We have trucks that come as a package at a set price. We also have trucks and cargo vans that are a la carte and can be built out to accommodate any size shoot. You can also have equipment delivered and picked up from your set.
Have you ever been on a job where the photographer has SO MUCH to choose from they go into option paralysis or they keep changing their set up?
Once we had a whole truck load of equipment, 50,000 watts of light, motion picture lights, etc. The assistants spent hours lighting the set to perfection then the photographer turned in the opposite direction and shot talent with an on camera flash. They never even used the set! That has happened to us so many times we have lost count.
One of the biggest problems photographers seem to have is editing. Whether it is narrowing down the images from your shoot, deciding what couture gown talent will wear, or deciding which lighting setup you will use, a photographer always likes to have options so they can pick the best solution.
Does it ever happen where someone orders the biggest set up you have and then shoots available light? Would you call that your dream client?
Again, that happens all the time. We had a shoot last week where we hauled the contents of a whole truck, including generators onto the roof of a building. The assistants setup all of the lights, and the photographer used a flex fill for the first 2 shots and a flashlight for the last 2. They are not necessarily dream clients, because you still have to setup and breakdown the equipment. The dream client would be the one that gets a truck of gear then tells you to leave it all IN THE TRUCK and then lights available light.
We have a joke about “available light,” because when a photographer says they are going to shoot available light, you think it will be an easy day…then they end up setting up every light you have available and it becomes a long brutal day.
What’s the advantage of hiring you over let’s say renting individual items, cost I assume and variety? Why else?
Passion and experience.
How much new equipment do you invest in on a yearly basis?
This depends on what equipment comes out. Some years have more new toys that others.
How do handle the lighting demands of a still and video shoot on a job where they require both and need to be shot at the same time? Are you noticing a trend towards continuous lighting?
There is a lot of convergence between continuous and strobe lighting. The challenge is finding, understanding, and providing the tools to give the photographer their look with both options.
Your site has an extensive roster of available crew, how do you get on the list? Who vets them?
The people that are on our list, are people we have known and worked with. There are a lot of great assistants in LA that we have not had the pleasure of working with. We try to add people after they have worked with several other assistants on our list and have been recommended by them and our clients.
Are any of your guys aspiring photographers or are you all committed to running this business?
There are a handful of us that are dedicated to running the company. The rest are great assistants and great photographers.
This guest post was written by Christopher LaMarca author of Forest Defenders: The Confrontational American Landscape
Within the world of professional photography, ones ability to work on personal projects must be balanced with the jobs that bring in the capital required to do so. In finding this balance, occasionally we are asked to compromise our personal principals for the paycheck which sustains us in this highly competitive field. With the current state of the world, perhaps its high time to take a difficult but necessary look at our industries relationship with perpetuating an extraction based economy responsible for the widespread environmental and social degradation we see all around us today.
A couple of months ago I was approached by the advertising agency representing Chevron to place a bid for shooting a campaign aimed at increasing the effectiveness of their global corporate recruitment. Before submitting an offer, I was faced with an ethical and intensely personal moral dilemma that stemmed from the possibility of using my craft to advance a corporate agenda I do not support. Most recently Chevron has admitted during the long-running trial in both US and Ecuadorian courts that it created a system of oil extraction that led to the deliberate discharge of billions of gallons of chemical-laden “water of formation” into the Amazonian River basin of Ecuador, affecting thousands of people with cancer and other illness. These facts represented a counter weight to the realization that the type of financial benefit this job opportunity offered was enough to finish and fully fund a documentary film that I have been working on for the past two years. This film represents the most intimate and visceral body of work in my professional career.
Having worked on energy issues for the past five years I’ve been fortunate enough to be invited into the homes of countless families and company employees who’s lives have been affected by the extraction of natural gas, coal, and oil. Ironically, it was the natural dignity and heroism I captured in the images of these individuals that the client hoped I would bring to their campaign of workforce recruitment. How could I justify my professional contribution of working with a company that has proven countless times over that the desire for increased profits is far more important than the human and environmental disasters they leave in their wake. Through this process I had an opportunity to re-examine the direction of my own ethical compass. I’d like to say there was never any question about my decision, but in this case, that was not true. I have no doubt that I made the right choice for me, which clearly isn’t the right choice for everybody.
I believe the questions posed while I was flirting with Chevron’s money are questions that often get lost in our industry. Can we justify the prostitution of the work we love to corporate interests so that we may continue to chase down our individual dreams of self expression? Do the ends justify the means? When we convince ourselves that that they do, what gets lost or destroyed along the way? Whether we’re using our craft to create corporate “cool”, or ‘greenwashing’ the public with an eco-friendly image that hides the true nature of that which is being peddled, we are covering up the truth which hides right in front of our eyes. And in doing so we act in direct opposition to the truth of our own work we desire to share with the rest of the world.
We’re taking the rest of the week off. See you next week.
John Stanmeyer begins a multi-part blog series on what it’s like to shoot for National Geographic:
Photography on very convoluted stories often flows like this: 70 percent research/logistics, 20 percent serendipity…and 10 percent photography.
It’s one thing to pen up a story proposal based upon research collected from news stories, books, feelings and direct observation. A proposal next evolves into a “Oh shit, now I have to make this happen!”
Some stories visually speak for themselves — war/conflict, social revolutions, famine and other event driven stories are primarily (though not all) about recording the occurrence transpiring before us. Long term photography projects are meditative, layered and protracted.
They can also be riddled in logistics, especially when it’s a story being told from many locations, like the food crisis would become.
Note: He’s got other interesting posts up on shooting a book with a holga and music. Check it out: http://stanmeyer.com/blog/