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What’s the purpose of the promo card? Send me a cool photo, convey contact info, show-off your style, reinforce your brand, display your expensive logo, tell a story, show-off your new printer, tell me how clever you are, show the latest campaign you shot, show me how many styles you can shoot… Action. Nothing else. […]
2 promo cards in the mail today. Can’t remember the last time I only got 2. Maybe the promo card side of business is slowing down because of the web. Anyway this one looked cool and the photographer, Ayuson has some nice material on her/his (can’t tell with only one name to go off of) […]
This is how a promo is supposed to work. You open one and you are intrigued by the image so you go visit the photographers website. You really like what you see, so you file the promo away or tack it to your board, but then you head off to a meeting or go home […]
The humble postcard is the ultimate promo. I believe it can carry as much weight as a book full of images and a poster that can block out the sun. It is a testament to your ability to produce a single (sometimes two) arresting image. For me the ultimate postcard image is beyond arresting. It has more […]
Many of the postcard promos are actually postcards you could send out and sometimes you run across a set that you would actually send out. Here’s a set I just loved and kept. Jennilee Marigomen https://www.instagram.com/jennileem/