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Rob Haggart

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Question from The Photographers Union. Cross posti Question from The Photographers Union. Cross posting for visibility. Link to join in bio.
Food Stylists Unite! A group of NYC Food Stylists Food Stylists Unite! A group of NYC Food Stylists has released their 2025 Financial Guidelines. Let’s make this industry stronger. Share and support your food stylist s.
Visit thephotographersunion.com to fill out the ap Visit thephotographersunion.com to fill out the application to join. You must be a working or aspiring Commercial/Editorial photographer to be approved.Commercial Photography (B2B) is defined as photography sold to a business and used by that business to sell a product or service. Photography sold directly to consumers for personal use is defined as Retail Photography (B2C) and is not a part of this group.
The Daily Edit by @heidivolpe@jlcvisuals Los An The Daily Edit by @heidivolpe@jlcvisuals Los Angeles Fire and Citizen JournalismSince leaving the Los Angeles Times, Jay Clendenin has primarily been photographing corporate and commercial projects, mostly in the entertainment world where he spent the majority of his 16 years at the LAT.“When doing editorial work, I’ve started distributing my news and enterprise images through Getty Images and entertainment work through Shutterstock – all that got turned on its head last week with the merger of these two companies.”We caught up about his experience covering the LA fires.Heidi: Please share your thoughts on citizen journalists and what they need to consider. Jay: The term “citizen journalist” makes me cringe. I am very aware of human behavior and the desire to “know” and “report” what’s happening (in particular when it’s their neighborhood). But there are a couple of significant distinctions between said “man-on-the-street” spreading a “story” and a trained Journalist (capital J) reporting: ethics and facts. It’s true that the Rodney King video (dating myself) was “citizen journalism” and was incredibly impactful on society – unfortunately, not enough to convict?! Where as today, I’m seeing people abusing the homeless with humiliating videos of their circumstances, all in the name of “citizen journalism.” And with the fires, people are sharing wild accusations/aspersions about the number of fire personnel, water supplies, and who happened to be on vacation when the fires broke out. No investigating for facts, just hitting “share” and adding “this has to stop,” as if the things said were facts vetted by credentialed journalists.CONTINUED IN THE COMMENTS
As we prepare the new 2025 survey, here are some f As we prepare the new 2025 survey, here are some follow up considerations regarding the recent posts on genres and subgenres, specialties, and ways of working. We plan to track numerous aspects and approaches to “professional” photography—we want to capture nuance for sure, but some obvious big differentiators exist in the ways you pursue your craft. Here, we offer up some ways of distinguishing and dividing in broad categories. This is as much a theoretical approach as it is a practical one—hope you find it interesting. Your comments (as always) are welcome and make sure you give @hmphotoprof a follow.
Visit thephotographersunion.com to fill out the ap Visit thephotographersunion.com to fill out the application to join. You must be a working or aspiring Commercial/Editorial photographer to be approved.Commercial Photography (B2B) is defined as photography sold to a business and used by that business to sell a product or service. Photography sold directly to consumers for personal use is defined as Retail Photography (B2C) and is not a part of this group.I needed a place to post the information I’ve gathered over the years and lots of photographers have questions that need to be crowdsourced so I’m starting a forum. I also think a private forum where people can discuss business issues with strengthen the community.I’ve also posted a category for the LA fires so we can share resources and help those in our community in need.
Ok, I know this skews old and @davidburnettfoto is Ok, I know this skews old and @davidburnettfoto is probably the 30/30 GOAT on this but it’s just for fun 🤩 … and I wanna go viral once…
Photographers, does this cover 99% of commercial a Photographers, does this cover 99% of commercial and editorial photography (I’m leaving out retail AKA direct to consumer photography as that’s not covered in the survey)? Could you pick one from the list as your primary source of income? We will be launching our 2025 industry survey soon and we want to get a clear picture of the different genres within our industry.
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For the next survey I’m looking to make a well e For the next survey I’m looking to make a well edited list of genres you can choose from as a professional commercial or editorial photographer. I need to make it a drop down so I want it as accurate as possible but not include super niche jobs. Let me know if you would add or remove anything from this:Agriculture
Animals
Architectural
Automotive
Children
Corporate
Documentary
Ecomm
Event
Family
Fashion Film & TV
Fine Art
Fitness
Food and/or Beverage
Hospitality
Hunting & Fishing
Industrial
Interior
Landscape
Lifestyle
Photojournalism Portrait
Pro Sports
Real Estate
Retail
Still Life
Stock
Travel
Outdoor Sports Other
Gimme a minute will ya? #makephotographygreatagain Gimme a minute will ya? #makephotographygreatagain
Let’s go 2025! Make Photography Great Again! Let’s go 2025! Make Photography Great Again!
Gender breakdown! While the findings on this slide Gender breakdown! While the findings on this slide and the next one (make sure you watch until the end for the gender vs. years in the industry breakdown) are likely not a surprise, there are some interesting details here. A reminder that our sample size is small, the survey is somewhat dated, folks came from all over but it skews American: 80% are located in the US. Does this sound right to you: women are making about 86 cents for every dollar a man nets?   New survey is in development! What questions should we ask? Let us know in the comments. Like, share, and give @hmphotoprof a follow.
This has been one of my favourite deep dives into This has been one of my favourite deep dives into the survey data: net income mapped against years in the industry. It’s a pretty graph no doubt but it may be a bit confusing. Listen for more context, opinions, and questions for you (under 50K net and 10+ years in the industry?) Plus, average net income is $135,000 per year—how do we feel about that? Like and share and give @hmphotoprof a follow!
Reps!How do you feel about representation? Are y Reps!How do you feel about representation? Are you repped? Would you like to be? I think there are a lot of misconceptions about the role of a photo rep. What do you think? Comment below and give @hmphotoprof a follow.
The Daily Edit by @heidivolpeStanding Strong: @j The Daily Edit by @heidivolpeStanding Strong: @josue_fotoCreative Director: Josué Rivas Founder of INDÍGENAHeidi: You drove 1,400 miles to Standing Rock and committed seven months of your life to being in the community, serving as a witness and documentarian to ensure that Indigenous perspectives were included in the narrative. Eight years later, the images made in “Standing Strong” remain iconic and impactful. How has this body of work informed your creative evolution?Josue: In retrospect, I gained a deeper understanding of the significance of a movement transcending traditional creative practices. The protocols and prayers I experienced, led by both elders and youth at Standing Rock, were integral to this transformation. Addressing the question of creative evolution, it’s fascinating to reflect on how this large gathering was inherently infused with conflict. The challenge lies in honoring these moments through spiritual practice while still innovating the narrative. My approach to creating that work was rooted in intention—seeking to create a space where we could tell our own stories, which I believe is a fundamental human right. I think there’s something we can all learn from Indigenous stories, especially in this current time.CONTINUED IN THE COMMENTS
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@charlotteschreiber By @angsmithersAngie: How d @charlotteschreiber By @angsmithersAngie: How did you get started in your career as a photographer?Charlotte: I’ve been a photographer for the past 15 years. I studied photography here in Germany. I had chemistry and art as majors before I finished high school. We had a photography assignment and there was a small dark room that we could work in. I know it sounds so cliche, but when you are in the darkroom and the image suddenly appears on paper, it’s this magic moment. I said to myself: ‘Oh, this is fun and I think I’m good at it. Is a photographer something that you can become? Let’s see how this plays out.’Sometime into studying, my father passed away and I had to get rid of his things. The attic was full of his photographs and Super 8 films. I remembered that he taught me a lot about photography. When we would go on holiday, he always had a camera. There are pictures of me as a 4-year-old trying to take pictures. Now looking back, I realize photography was such a big influence, it was always there. So the idea of becoming a photographer didn’t feel too far-fetched.Angie: What was your first published photo?My first proper assignment was for Nylon magazine.I was interning with a photographer in New York and she had to travel to LA for work. She said: ‘I can’t take you with me on the shoot, but you’ll have time, so I’ll give you contacts. Why don’t you show your portfolio around?’I said: ‘I don’t have a portfolio.’She said: ‘Okay, when I’m back, you’ll create a portfolio and start showing your stuff around.’She gave me all her contacts. I was very young and I had no fear. I would go everywhere and anywhere. I went to Nylon Magazine and asked for a meeting. I had my meeting and the next day, they called me with a small shoot. I got paid $50 for it, which I would never accept now, but I thought: ‘If I can do this in New York, I can definitely do it in Germany.’CONTINUED IN THE COMMENTS
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Creative fees are notoriously hard to determine an Creative fees are notoriously hard to determine and maintain. What works for one client will be beaten down by another. Maybe you have a rough idea of your day rate and shift it up or down depending on the client and the shot list. In this post, we consider some of the lowball jobs and find some silver linings.
This data might be a bit dated, but we’ll take t This data might be a bit dated, but we’ll take the win; as you can see from the graph, most respondents reported a positive trend in their income post-covid. Listen for some reflections on charging more and working less. Plus, some thoughts on the benefits of diversifying your offering. How’s 2024 ending for you?
A few weeks back I asked photographers how they de A few weeks back I asked photographers how they deal with abusive clients after someone asked if I would bring the topic up because they were dealing with a client who’d gone off the rails. There was so much great advice given in the comments I’m reposting it for future reference. Here’s a summary of the advice followed by the full comments from photographers:“Emotional projection says more about the clients person ( weakness) do not take it personally““I try to mitigate this on the front end with very clear expectations and a very thorough contract. I also make detailed notes during our pre-production and calls. Any time there is a question about deliverables or a client oversteps with over communication or “sweetly” asks for things above/beyond what I’ve agreed to, I try to kindly remind them of our initial agreement. I also make sure my contracts say I have the right to withdraw from a project for any reason I see fit. You just have to take your initial agreements seriously. I’ve only had one client get nasty with me after our project was complete, but I held up my end of the bargain and completed the project to the best of my ability. I think it’s a skill to be able to weed the abusive clients out on the front end before you ever agree to work with them in the first place. Just always be sure you’re covering yourself with contracts, even with friends and family. Keep emails/past communication. Cover all your bases, every single time.”“I feel that this is an increasing problem that used to happen once in a while and now it’s much more frequent. Clients using gaslighting (and the “promise” of more work in the future) to manipulate artists into doing more work with no compensation. When I experience this level of abuse from a client (and I have more than once) | finish the job with a smile on my face and I never answer any future inquiries for work with them.”“I would recommend allowing yourself some time to cool down from the harassment, and when you’re in a good calm space write a professional email firing them as a client.”CONTINUED IN THE COMMENTS
THE DAILY EDIT by @heidivolpe@nytimes Photograph THE DAILY EDIT by @heidivolpe@nytimes Photographer: @haiyunjiang
2022 -2023 The New York Times Fellowship Recipient – Washington, D.C.    Heidi: You created Grassroots, a magazine that focused on individuals involved in the different aspects of the 2018 midterm election. What trends did you notice then, and how were they represented in this 2024 election cycle?

Haiyun: When I created Grassroots for a class assignment at Ohio University, I felt the momentum from local Democrats, as well as women, to run for public office at a local level, after almost two years into Donald Trump’s first presidency. I was interested in how local elections reflected a national sentiment or lack thereof. I followed Erica Crawley, a black single mother who was running for Ohio State Representative at the time, on her campaign.I covered both former President Donald Trump’s and Vice President Kamala Harris’s campaigns on and off for this election cycle, and from my experience I felt a stronger sense of urgency from both sides to get their candidates elected to the White House, more so than the 2018 midterm election.CONTINUED IN THE COMMENTS
NOTE: Reposting this from last week because I acci NOTE: Reposting this from last week because I accidentally cut the video off.Advice! Big topic here but we’ve distilled down the highlights. There was lots of discussion around the benefits of having a distinct style or niche so it’s getting its own post soon. Otherwise, we can probably all agree on the importance of kindness, community, and business skills. But working for free? Most of you weren’t keen. Watch the video for the full report but in the meantime, what other nuggets of wisdom can you share? Worst advice? Best advice? Unpopular advice? Comment below and give @hmphotoprof a follow.
Is it better to develop a distinct style, find a n Is it better to develop a distinct style, find a niche, or to generalize? As you can see from the quotes above, feelings are mixed. But the answer might be a bit from column A and a bit from column B. Watch the video for some opinions and further observations and give @hmphotoprof a follow.
Photo by the legendary @albello55 … oh the irony Photo by the legendary @albello55 … oh the irony.
Advice! Big topic here but we’ve distilled down Advice! Big topic here but we’ve distilled down the highlights. There was lots of discussion around the benefits of having a distinct style or niche so it’s getting its own post soon. Otherwise, we can probably all agree on the importance of kindness, community, and business skills. But working for free? Most of you weren’t keen. Watch the video for the full report but in the meantime, what other nuggets of wisdom can you share? Worst advice? Best advice? Unpopular advice? Comment below and fine @hmphotoprof a follow.
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Photographers let’s talk holiday gifts! Photographers let’s talk holiday gifts!
Pricing & Negotiating: Brand Narrative And Interio Pricing & Negotiating: Brand Narrative And Interiors Photography For A Medical ClientBy @bryansheffield @wonderfulmachineConcept: Architecture/Interiors and Brand Narrative content of an upscale medical center’s treatment facility in an affluent area of a major U.S. cityLicensing: Perpetual, Unlimited Use (excluding Broadcast) of up to 35 imagesPhotographer/Director: Architecture and Interiors specialistAgency: High-end Public Relations AgencyClient: Medical CenterSummary I recently helped a photographer build an estimate for a client seeking brand narrative and architecture/interiors photography of their upscale medical center and specialized treatment facility.The client brief described atmospheric interiors, and stylized content of the location for use in the brand’s marketing and advertising efforts. The shot list consisted of 35 images created through eight unique set-ups within the location. The final use of the photography was described as client web and social placements, as well as advertising within trade and select consumer publications. We called this Unlimited use (excluding Broadcast).The client wanted to handle all the location coordination, location styling, employee/staff talent and talent coordination, wardrobe/hair/makeup styling, crew meals and crafty. Therefore, we included a Client Provisions section within the Job Description to note who would be handling these items.Fees The client had a prescribed shot list of what they wanted to capture. And so, based on the client, our budget range conversations with the PR agency, and the intended content use, I advised a Creative/Licensing fee of $12,000 for up to 35 images. This equated to $2,500/day for the shoot and an additional $9,500 ($271/image) licensing fee. The photographer was happy with the suggested fee and we were both under the assumption that only a handful of images would be used within any paid placements.CONTINUED IN THE COMMENTS
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Instagram post 17909279868018538 Instagram post 17909279868018538
Are you supplementing your income with non-shootin Are you supplementing your income with non-shooting work? I don’t want to make too many assumptions about why 39% of photographers are earning extra cash on the side (love of the hustle or necessity?) but I do have a breakdown of where that additional money is coming from so listen for more context. What about you? Is this a part of your reality?
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Demographics! Who are the folks that participated Demographics! Who are the folks that participated in the survey anyway? Swipe to see a few different demographic breakdowns. In theory, when we put some of these metrics together (how does gender or location relate to net income for example), we’ll begin to have a really nuanced view of the industry. What breakdowns do you want to see? What should we query on our upcoming survey?
Day Rate! This data was a bit tricky to extract so Day Rate! This data was a bit tricky to extract so feel free to weigh in below on how this squares with you. Who’s lumping in social media and non-advertising web use in a typical day rate fee? Does $3000 seem accurate to your experience as a commercial photographer? Who’s able to get addition usage? Listen for more context and give @hmphotoprof a follow.
A Photo Editor continues to provide much-needed tr A Photo Editor continues to provide much-needed transparency in the Commercial Photography business. Recent Instagram posts inspired me to write about my experiences as a working photographer.I’ve been a commercial photographer since the 1980s. My first ASMP chapter meeting, in the basement of a camera store, felt like an initiation into a world of seasoned pros. There was laughter, camaraderie, and—just as quickly—accusations of lowballing and client poaching. Discussions about predatory contracts, work-for-hire deals, and difficult clients were common. At the time, I was a young assistant, just trying to make sense of it all. What struck me most, however, was despite the tension in those meetings, these photographers were dedicated to creating great work for their clients. It took me years to realize that photography is a business like no other, and while we all use similar tools, the ways we practice and survive in this industry are incredibly personal.One of the biggest misconceptions, especially in online communities like A Photo Editor, is that we’re all playing by the same rules. We’re not. There’s an idealized notion of a “golden age” in commercial photography where clients paid handsomely, and photographers were revered for their craft. The truth is, there was never a golden era, while there have always been superstars, the rest of us have been adapting and figuring things out as we go.When I began my career in New York City, licensing and usage fees were standard practice. But the internet changed everything. Suddenly, clients had more places to use the same image and didn’t always want to pay for that extended usage. Then, when I moved to Pittsburgh in the 1990s, I realized business dynamics were different here; clients weren’t working from the same playbook, and I had to adjust. This industry doesn’t operate under one-size-fits-all rules, we each navigate our own unique landscape.CONTINUED IN THE COMMENTS
Marketing! Responses to the P:HMDYM study around m Marketing! Responses to the P:HMDYM study around marketing were mixed. Some folks are definitely struggling with Instagram and it sounds like Directories really aren’t all that anymore. What do you think: Is Instagram a “necessary evil”? Is SEO really “everything” for your business? Are you sending targeted cold emails and seeing results? What’s your approach to marketing? Tell us in the comments below and give @hmphotoprof a follow.
Photographers, what are we doing about abusive cli Photographers, what are we doing about abusive clients?
Video! Responses to the P:HMDYM study seem to sugg Video! Responses to the P:HMDYM study seem to suggest that requests to shoot video are less frequent than expected. What’s going on for you now? Can you charge more for these asks or is the client approaching video as just an add-on to an already busy day at no extra cost? Are these requests going up and how are you monetizing them?  What impact is video having on your business? Tell us in the comments below and give @hmphotoprof a follow.
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I’m excited to launch a new column where Heather I’m excited to launch a new column where Heather Morton @hmphotoprof looks at the data I’ve collected and presents interesting and informative themes, patterns and nuggets of wisdom. There’s a lot to talk about and we want to use information we’ve gathered to back it up. I’m also excited to partner with her on a new survey that will have more rigor and give us a better picture of the industry we all love. Please give her a follow and show your support.
A Year of Struggles“Between you and me, 2024 A Year of Struggles“Between you and me, 2024 sucks too. My market is shit tho. Should have moved 10 years ago. Had to take a job in home remodel/construction.”“I’ve been doing this for over 13 years. I went from having some of the busiest years of my career (2019 thru August 2023) to doing maybe 20% of that so far this year.”“Absolute dumpster fire of a year. If it weren’t for the 2 jobs I have been able to snag as of this summer, I’d be in some serious trouble.”“Worst year of my career.”“Two shoots a week in 2016, my peak. Then at some point, I raised my prices after realizing I burned myself out for relative peanuts. Did three shoots all year so far in 2024.”“Worst year on record for me in 15 years including COVID.”“I feel incredibly seen reading these comments. Being a commercial photographer can feel so isolating. You never know what’s really happening on the outside.”“Last year was bad, but this year feels like someone turned off the faucet completely.”“I had to get a 9-5 because I can’t get booked. I’m struggling so much, and it’s crushing me.”The Rise of AI and Economic Pressures“Lost out on 2 separate assignments because the client decided to turn to AI. This alone has made this year very ominous to the future of my beloved profession.”“Budgets are lower, usage isn’t a thing these days, and no one cares or can see quality.”“Inflation, AI, election, brands changing from big shoots to many smaller shoots to get more content for the ever hungry content monster called social media.”“Everyone wants to save money, and AI is becoming the go-to solution. It’s terrifying.”“I’ve seen jobs disappear overnight because they figured AI could do it cheaper.”“Clients are spending less, expecting more, and AI is just another nail in the coffin.”“This year alone, I’ve lost out on at least three jobs to AI. It’s really unsettling.”“The industry has been in decline for over a decade, but the momentum is getting strong enough that EVERYONE feels it and sees it now.”“Even the ‘big’ corporate clients are pushing back more on estimates than they used to.”CONTINUED IN THE COMMENTS
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Pricing & Negotiating: Brand Narrative and Interio Pricing & Negotiating: Brand Narrative and Interiors Photography for a Medical ClientBy @bryansheffield at @wonderfulmachineEach month, we pick one of our recent estimates to write about in a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share valuable and educational information that would otherwise be confidential.Concept: Architecture/Interiors and Brand Narrative content of an upscale medical center’s treatment facility in an affluent area of a major U.S. cityLicensing: Perpetual, Unlimited Use (excluding Broadcast) of up to 35 imagesPhotographer/Director: Architecture and Interiors specialistAgency: High-end Public Relations AgencyClient: Medical CenterSummary I recently helped a photographer build an estimate for a client seeking brand narrative and architecture/interiors photography of their upscale medical center and specialized treatment facility.The client brief described atmospheric interiors, and stylized content of the location for use in the brand’s marketing and advertising efforts. The shot list consisted of 35 images created through eight unique set-ups within the location. The final use of the photography was described as client web and social placements, as well as advertising within trade and select consumer publications. We called this Unlimited use (excluding Broadcast).The client wanted to handle all the location coordination, location styling, employee/staff talent and talent coordination, wardrobe/hair/makeup styling, crew meals and crafty. Therefore, we included a Client Provisions section within the Job Description to note who would be handling these items.CONTINUED IN THE COMMENTS
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@anais_dax promo ⚡️⚡️⚡️⚡️ fantasti @anais_dax promo ⚡️⚡️⚡️⚡️ fantastic 👏👏👏👏 @apostrophereps
@bengirardi promo ✨✨✨ cool 👏👏👏 @bengirardi promo ✨✨✨ cool 👏👏👏
@grahamimages promo 👍👍👍⭐️⭐️⭐️ @grahamimages promo 👍👍👍⭐️⭐️⭐️
Really not interested in wasting time on any of it Really not interested in wasting time on any of it.
@adamstanzak zine ⭐️⭐️⭐️⚡️⚡️⚡️👍👍👍
@_gregoryreid_ promo ⭐️⭐️⭐️👏👍👍👏👏👏
Uh…….. you realize Open AI is trying to destro Uh…….. you realize Open AI is trying to destroy journalism??
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A Photo Editor (APE) is edited by Rob Haggart, the former Director of Photography for Men's Journal and Outside Magazine. Contributors include fine art photographer Jonathan Blaustein (@jblauphoto), Creative Director Heidi Volpe, photography consultant Suzanne Sease and Executive Producer Craig Oppenheimer of Wonderful Machine.

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