The Art of the Personal Project: Tom Hussey

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist: Tom Hussey

“And to All a Good Nightcap: The 12 Cocktails of Christmas”

 And to All a Good Nightcap: The 12 Cocktails of Christmas is all about capturing the heart of the holiday spirit through mixology and storytelling. Each cocktail in this series isn’t just a recipe—it’s a celebration of tradition, creativity, and the joy we share during this magical season.

With this project, I reimagined Christmas as a blend of flavors, community, and the cultural traditions that make the holidays so special. Santa himself takes the lead, narrating each drink with his signature charm and nostalgia. From the boldness of The Smoking Gun to the tropical refreshment of the Key West Mojito, each cocktail tells a story, inviting you to savor not just the taste but the moments they create.

This project wouldn’t have been possible without an incredible team. A huge thank you to Patty Hussey from The Production Party for her amazing work as producer and stylist, and played the part of Santa for the drink images. Thanks also to Ken Womack and Mike Stopper from The Agency Hack, for bringing it all together with their fantastic title and design.

For me, this project is about more than cocktails—it’s about celebrating the joy of connection, the stories we share, and the memories we create over a glass. Here’s to raising a toast to life’s most spirited moments. Cheers!

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

The Art of the Personal Project: Jason Knott

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Jason Knott

Beyond the Margins by Jason Knott

An inconvenient truth of life. There is a fragility. There are no guarantees.

Partnering with Catching Lives, a hardworking and underfunded group of dedicated people in Canterbury.
I was determined to offer what help I could to highlight the current growing crisis we are facing of Homelessness on our streets. After many weeks of gaining the trust of a few of their ‘clients’ I have been fortunate enough to be invited into their world to produce a set of poignant portraits. Shock, sadness and at times anger do not begin to describe how fragile our lives are and how quickly things can take a turn for the worse. The project sets out to document the journey of those I met revisiting the places where they slept rough on the streets and in many cases after a long personal battle, before finding their new homes.

The biggest thing I learned though shooting this project is how fragile we all are as humans. For those who find themselves suddenly displaced in society — we all have a duty of care.

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

A New Winter – Sofía Jaramillo

   


 

A New Winter – Sofía Jaramillo

Heidi: What are your hopes for this body of work?
Sofia: This is an ongoing project. I hope to make a book eventually!
This project has two main goals:

  • To encourage conversations about diversity and inclusion in winter sports
  • To create representation for people of color in winter sports culture.

I plan to showcase this work at various museums and galleries, particularly in the Mountain West, to promote dialogue about the evolving culture of winter sports and explore ways to make it more welcoming for everyone.

How did this project come about?
This project began years ago when I walked through the Sun Valley Lodge. Sun Valley is the first ski destination resort in the U.S., meaning it has some of the earliest marketing images of destination skiing in the country. These were the first images to define what ski culture would be like in the United States. Many of these photographs are displayed in the lodge, particularly in an iconic hallway lined with hundreds of images.

While I was there, I noticed that out of the hundreds of images on the walls, only one featured a person of color. This stark observation made me reflect on the correlation between the representation of individuals in those historic images and what we see, on average, at ski slopes today. For those who don’t ski or haven’t spent much time on ski hills in the U.S., according to the Snow Sports Industry of America’s 2022-2023 annual report, only 13% of all skiers were Hispanic, 9% were Black, and 8% were Asian, making skiing one of the least diverse sports.
When I saw those images, I thought, “How does this relate to who we see skiing today, and how exciting would it be to remake and reimagine ski history in a more inclusive way?” As a young Latina who grew up in Sun Valley, this project reflects my personal journey with identity and my desire to see a future in winter sports culture where everyone feels they belong.

How did you decide on the casting?
The first year of casting, I called up all my friends to see who might want to support and be part of my crazy idea. I am lucky that some of my good friends are also great models and we got a really great group together for the first year this way. I invited everyone out to Sun Valley and we shot for 3 days.
The second year was way different. We started planning casting a lot further in advance and we worked with a dedicated Casting Director. Terumi Alana Murao, who is also our stylist, stepped it up and offered to do the casting as well. Turns out Terumi is just as talented at styling as she is casting and we were able to lock in some incredible models!

We are specifically seeking athletes and models who are not only outstanding in their fields but also share our project’s mission of representation and inclusion in outdoor sports. Many of the models we have chosen are involved in either operating or volunteering with nonprofits and organizations that promote participation in outdoor sports among people of color. Quannah ChasingHorse and her family started Native Youth Outdoors, which provides access to the slopes for Native Youth in Alaska. Juju Milay started Colour the Trails, a nation wide organization in Canada that helps get folks of color outdoors in many different sports.

How did you decide on which images to reimagine?
I spent about a year researching images and looked at different sources from library archives and books, to online archives.

My main source was actually the Wood River Historical Museum in Sun Valley. I spent hours going through old slides with an archivist looking at images and browsing their online archive. The historic images absolutely fascinate me! Many of the images that caught my eye were shot by Union Pacific Railroad photographers. The railroad started Sun Valley Resort and had their own photographers. Beyond those photos, I was drawn to the works of other photographers like Slim Aarons, George Silk and Ray Atkeson for their minimalistic style and ability to showcase the pure joy and pleasure of ski culture.

Historically, Black and Brown bodies have rarely been depicted in moments of joy, pleasure, and strength in photography. Instead, the images that dominate history often reflect narratives rooted in struggle or oppression. This absence speaks volumes and it’s one I seek to challenge with my work. In this photo series, I juxtapose Black and Brown bodies with spaces and scenes they have not traditionally been depicted in, such as the world of skiing and luxury. Slim Aarons’ work, for instance, often celebrated exclusivity and affluence, aligning closely with the early imagery of skiing in the U.S. By placing BIPOC+ individuals in these contexts—where their presence has historically been erased or marginalized—I want to reimagine these spaces and expand our understanding of who belongs in them.

How can people support the project?
If brands or agencies would like to support this project, they can either hire me for similar concepts or donate vintage clothing for the shoots. Anyone can contribute directly to the project by donating to the Sun Valley Museum of Art and specifying that the donation is for “A New Winter”. Supporters can also purchase fine art pieces through Ochi Gallery, where we offer a variety of sizes and price points. If you know a book publisher who might be interested, please connect me with them. Additionally, I am available to speak at your event! I have a 20-minute keynote presentation on the history of skiing and this project.

Can you share a little bit about the process from the first photo to creating the last photo?
This was quite a journey for us. In the first year, our goal was to prove we could even just make this happen with a dedicated team of eight people. We learned a lot, starting with five scenes that were all single portraits.

By the second year, we shot eight scenes, including three group shots. We went from having a small crew the first year to having over 30 people on set on year two for some of the scenes. During the second year we were way more set up because I had built community connections in Sun Valley like private supporters and the Sun Valley Resort that was a huge supporter of this project. They ran lifts for us even after they were closed, helped us dig snow pits and gave us lift access. One of the most unexpected parts of this project, was how much the community in Sun Valley showed up to support it and make it happen. I plan to continue it in the snow sports realm and beyond, and I’m excited to see how it evolves after being showcased at the museum and gallery this winter.

We sat together at Center in Santa Fe for The Democratic Lens: Photography and Civic Engagement lecture. What kind of framing did that provide?
Yes! Getting to hear that talk was such a treat. I remember it being very informative and was so grateful that you invited me. The talk was about how photography informs who belongs and the different ways photographs currently and previously influence citizenship and who is deemed worthy of it. The talk had a significant impact on this project because it helped me realize the true purpose of my work: to question how images inform and influence notions of belonging. How do images, especially in a historical context, inform and influence who belongs? How do historical images perpetuate stereotypes?

The Art of the Personal Project: Doug Menuez

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist: Doug Menuez

In the dance between commercial obligations and personal passion, photographers often find solace and inspiration in the pursuit of personal projects. Photographer and Director Doug Menuez, having spent most of his life behind the lens and professionally shooting for decades, recently embarked on a sabbatical with his wife to Portugal. In this time, Doug has had more opportunities to shoot personal projects and get to know the country and people and has opened the door to a new chapter in his photography. 

Initially living in a 500 year-old “noble” manor house in a medieval village, they recently moved to an ocean view apartment in a beach town famous for having the longest left hand break in Europe. As he immersed himself in the culture, language, and landscapes, the country revealed itself in multifaceted ways. From the lively streets of Lisbon, adorned with culture and a vibrant nightlife that attracted notable personalities like John Malkovich, to the romantic cobblestone streets of wine country, each corner of Portugal became a canvas for Doug’s lens.

What aspects of Portugal make it an exciting destination for shooting assignments?

Having become well-acquainted with the language, culture, and diverse topography of Portugal, I think it’s a great place to hold a shoot. The mainland itself offers a staggering variety, from historic cities like Porto to the picturesque countryside, mountains, and valleys. The Atlantic and Mediterranean coastline, featuring renowned surf towns and the world-famous waves of Nazare, adds another layer of charm. I am captivated by the sun-drenched beaches, villas, and villages of the Algarve coast. Each mile of the country offers something different, but it’s a relatively small country making moving to each region quite easy.

Logistically, how are you finding producing shoots in Portugal?

Since arriving in Portugal, I have reconnected with a long-time collaborator, European Producer Staffan Tranaeus, who has been based in Lisbon for the last 30 years. Staffan’s company, Southwest Productions, has an extensive track record of producing advertising shoots, broadcast productions, documentaries, and TV features across Europe and the world. Their knowledge and network make Portugal a well-wired and accessible destination for creative projects, providing photographers with a valuable resource for seamless execution and exploration

What are the greatest benefits of shooting in Portugal?

There are relatively low production costs here, especially compared to LA or New York. This includes talent, locations, scouting, and casting, making it an attractive destination for creative projects. Crews are experienced and professional, and all the latest gear is here. Plus, with an average of 300+ sunny days a year in most locations, Portugal provides a reliable and stunning backdrop for photoshoots. The country’s excellent infrastructure, pristine highways, comfortable trains and other mass transit, as well as numerous high-quality hotels, ensure smooth operations. Despite its ancient history and appearance, Portugal is a surprisingly high-tech country, way ahead of the US in many areas such as super high-speed internet. As an additional bonus, the warmth of the people makes the entire experience even more enjoyable.

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

The Daily Edit – Getting it Right in Camera: Daniel Pullen





Daniel Pullen

Heidi: You started during the tail end of disposable cameras and analog creativity—how did that impact your early career? 
Daniel I started with disposable cameras, then eventually moved on to a point-and-shoot and then an SLR. Shooting with film was challenging for me; it had a steep learning curve. You would wait weeks to get the film back, only to learn from your mistakes. Additionally, I couldn’t afford a lot of film, so I had to be selective about what I wanted to shoot. You really had to think about what you were photographing. Now, with digital, I often find myself not thinking and just firing away—there’s not even an inkling of thought, just mindless shooting. Forcing myself to slow down is difficult; however, I find that I make better photographs when I take my time. I believe that slowing down works for both photography and life.

Homesick was your first zine, documented on film, followed by Mommicked—both have soul-stirring narratives, why no surf photography?
Homesick was a zine my wife and I put together; they were all shot over a few years using a digital camera. The idea was to highlight aspects of Hatteras Island that I would miss the most or things that are dear to me. There are very few surf photos, but the ocean is prevalent in the zine. Surfing is obvious; however, I didn’t want it to revolve around surfing. There is so much more to life here than just surfing. Hatteras Island is incredibly dynamic, and putting surfing prominently in my work would have pigeonholed it. A couple of years later, we released Mommicked. Mommicked is about living through and navigating heavy weather here on Hatteras and how it impacts our community. Once again, even though surfing is the obvious focus, I chose to go in the opposite direction—to showcase what truly happens here before, during, and after storms. I guess I moved away from surf photography and fully embraced documentary photography.

How did working with film inform your digital work, if at all?

When I began photography, I was shooting film. Since I wasn’t developing my own work, I had to get it right in the camera, which became ingrained in me: get it right in camera, get it right in camera. That mindset has certainly carried over into the digital side of photography. Although there is more leeway with post-processing, I still aim to do my best in getting it right in camera, which also means less time sitting in front of a computer.
You’ve been photographing dynamic weather for almost 30 years—how did that documentary work evolve into a successful wedding photography business?
Documenting weddings and family portraits provided income to cover my bills and living expenses. Documenting the weather has always been a passion for me, but it never really generated that much income. Even to this day, it doesn’t generate income, but photographing weddings and family portraits gives me the time to shoot the things I’m passionate about (weather/surf) that don’t generate income but feed my soul. I photograph an average of around 40-50 weddings and about 90-120 family portraits a year. This allows me to pursue my passions while managing wedding and portrait numbers, which is definitely a juggling act.

Tell us about the making of this photo from an abandoned rental home and the trajectory that followed.
We are a really small community here, and pretty much everybody knows everybody. You grow up with half the island. It has its faults, but for the most part, it’s great; I love the small-town vibes.
The houses aren’t abandoned; they are rented out by the week. I think, for this particular storm, the people who were supposed to stay at that house were moved to one that wasn’t flooding. My friend Jake Throne posted a video of water pouring into the downstairs area of the house, which had a pool table in the middle of the room. I texted him to ask which house it was. I knew it was in a general area but wasn’t sure which particular house it was.

The next morning, I went out with my daughter and entered the house I thought Jake was talking about, but it turned out to be a completely different one. When we went in, the pool table was racked; someone had already played and set it back up. My daughter broke the balls, and I snapped a few pictures of her playing pool. I then asked her to step out of the frame so I could take a few empty shots. There wasn’t a danger of getting arrested for trespassing, just the potential for a tongue-lashing for being in a rental house. We yelled before stepping inside to see if there were any renters there, but it was empty.

There is a massive rental home industry here on Hatteras Island and the Outer Banks as a whole. When I was a kid growing up here, there weren’t many houses on the beach. The rental property industry exploded in the 80s and 90s, with very few zoning laws to keep things in check. Thank God for the Park Service and the National Park, or else every square inch of the island would have been developed. Homes weren’t necessarily built on the beach, but over time, they have ended up there due to island migration, erosion, and sea level rise. Now, there are rows of houses in each village that are in danger of being destroyed by the ocean. When it’s calm here, the views from the houses are great, and the proximity to the beach makes for a short walk to the ocean. However, that doesn’t translate well when we have a storm.

I snapped about 10-15 frames, was in the house for about 5 minutes, then left. I shared the image on Instagram, and within 24 hours, an editor from Time Magazine reached out to me. It was initially supposed to run in a climate change issue but ended up as an image in Time’s Top 100 of 2020. It’s surreal to have the image in that collection, especially since it seemed like the world was on fire back then, and the images taken worldwide were incredible. Having a photo in that collection will always be a career highlight for me.

You’re a self-described climate advocate and have been documenting the barrier island, which behaves like a living, breathing piece of land. When did you start to see catastrophic changes, and what are your hopes for this body of work?
I live on a barrier island off the coast of North Carolina. It is a sandbar—a thin strip of sand located 30 miles out in the Atlantic Ocean. It’s a wild place. Barrier islands are supposed to migrate over time from east to west. When you take something as dynamic as a barrier island and place static structures on it, like roads and houses, conflict is bound to arise over time. It’s a slow process, but it currently appears to be happening rapidly; this has been building up over the past 40-50 years. Houses are falling into the ocean, and roads are washing out. That has always happened here, but due to the way homes were built in proximity to the ocean, we are witnessing drastic changes. I think we have lost about six houses this year due to island migration, erosion, and sea level rise, and the road has washed out numerous times. As for houses collapsing, there has definitely been a shift over the past couple of years, and it is only going to get worse. I don’t have a specific plan for what will happen with the photos I am creating about these storms, but for now, my aim is to tell the story of how our community is dealing with these weather events. If my work can somehow inform policy changes related to zoning laws and educate people about how barrier islands function, I suppose that would be the long-term goal. At some point, I would selfishly like to create an updated version of Mommicked.

You grew up in Buxton, NC, home to the famed Old Lighthouse Beach, the spot where East Coast pro surfing was born. Russell Blackwood, a great surfer and photographer, was a friend and mentor and he passed down advice along with his old Nikonos V camera. Years later, Russell’s son, Wolfi, named you as one of his mentors. What does that say about the Cape Hatteras community?
Daniel: I wouldn’t say I’m one of Wolfi’s mentors, but we are good friends. I got to see Wolfi grow up and was there for his first attempt at paddling out at big Lighthouse and getting denied. I’ve witnessed him turn into an amazing surfer, charging the Lighthouse at its absolute rawest. We still surf together—me, Wolfi, and his dad. Wolfi and his wife are expecting a girl in a couple of months, starting a family of their own. It’s super odd to think that our kids will grow up together since I have a 20-year-old, an 18-year-old, and a 1-year-old. Our community is incredibly tight-knit. We are small, and for better or worse, we experience our community’s highs and lows. I wouldn’t have it any other way.

Best career advice?
I wish I would have gotten this advice when I first picked up a camera (but I prolly wouldn’t have listened)…over 30 years ago.
Buckle up….
Compose and wait.
Create photos that resonate with the heart.
Do what it takes, do the work.
Be honest with yourself.
Don’t take the easiest safest path.
Technical has to be automatic…like breathing.
Make your work personal.
Look beyond the obvious.
Compose and wait…(needs to be said again and again and again)
Work the scene.
Trust your gut.
In every situation there is opportunity for a great photograph.
Always shoot with a purpose.
Show the truth.
Success does not give you knowledge, failures do.
Start appreciating things around you.
A moment can change your life.
Great photography is always on the brink of failure.
In any given moment…we have two options…to step forward into growth…or step back into comfort…

And worst?
Probably when I was starting to shoot surf photos.
you need to shoot really tight.
You have to shoot surfing a certain way…
Looking back it was so cookie cutter…but I get the advice…it was a way to help you produce surf images that fit into a narrative or into the pages of a magazine or website…
But leaves absolutely no room for growth or creativity

The Daily Edit – Standing Strong: Josué Rivas

Canoe ceremony at Oceti Sakowin Camp. Cannon Ball, North Dakota, USA. August, 2016.
Children running free. Cannon Ball, North Dakota, USA. August, 2016.
Men setting up an altar. Cannon Ball, North Dakota, USA. August, 2016.
Spirit of the Missouri River. Cannon Ball, North Dakota, USA. September, 2016.
Man braiding his hair. Cannon Ball, North Dakota, USA. September, 2016.
Tepee poles. Cannon Ball, North Dakota, USA. November, 2016.
Thanksgiving ceremony. Cannon Ball, North Dakota, USA. November, 2016.
Water of Life. Cannon Ball, North Dakota, USA. November, 2016.
Police mace Water protectors. Cannon Ball, North Dakota, USA. November, 2016.
A group of women carry a wounded warrior. Cannon Ball, North Dakota, USA. November, 2016.
A man gets treated with a solution made of half liquid antacid and half water after being sprayed with mace. Cannon Ball, North Dakota, USA. November, 2016.
Police barricade. Cannon Ball, North Dakota, USA. November, 2016.
Chief Arvol Looking Horse sits near the Dakota Access Pipeline during a prayer. Cannon Ball, North Dakota, USA. November, 2016.
Resistance. Cannon Ball, North Dakota, USA. November, 2016.
Matriarch. Cannon Ball, North Dakota, USA. November, 2016.
Water protector praying by the river. Cannon Ball, North Dakota, USA. November, 2016.
A girl and her horse. Oceti Sakowin Camp. Cannon Ball, North Dakota, USA. November, 2016.
Diné walker. Cannon Ball, North Dakota, USA. November, 2016.
Elder praying during a peaceful demonstration. Cannon Ball, North Dakota, USA. November, 2016.
People cross a handcrafted bridge to Turtle Island, a sacred site and burial ground. Cannon Ball, North Dakota, USA. November, 2016.
People stand near a handcrafted bridge. Cannon Ball, North Dakota, USA. November, 2016.
Man under a tepee near the Dakota Access Pipeline. Cannon Ball, North Dakota, USA. November, 2016.
A woman walks in the snow during a blizzard. Cannon Ball, North Dakota, USA. November, 2016.
Two men get sprayed by law enforcement with high pressure water during a demonstration near the Oceti Sakowin Camp. Cannon Ball, North Dakota, USA. November, 2016.
Last stand at Oceti Sakowin Camp. Cannon Ball, North Dakota, USA. February, 2017.
The end of the Oceti Sakowin Camp. Cannon Ball, North Dakota, USA. February, 2017
People peacefully leave the Oceti Sakowin Camp. Cannon Ball, North Dakota, USA. February, 2017.
Sacred Fire. Fort Yates, North Dakota, USA. September, 2017.
Young man putting down tobacco. Fort Yates, North Dakota, USA. September, 2017.
People harvesting wild sage. Fort Yates, North Dakota, USA. September, 2017.
Young man leaving a tepee. . Fort Yates, North Dakota, USA. September, 2017.

An upside down American flag waves at a healing gathering. Fort Yates, North Dakota, USA. September, 2017.

Creative Director: Josué Rivas
Founder of  INDÍGENA

Heidi: You drove 1,400 miles to Standing Rock and committed seven months of your life to being in the community, serving as a witness and documentarian to ensure that Indigenous perspectives were included in the narrative. Eight years later, the images made in “Standing Strong” remain iconic and impactful. How has this body of work informed your creative evolution?
Josue: In retrospect, I gained a deeper understanding of the significance of a movement transcending traditional creative practices. The protocols and prayers I experienced, led by both elders and youth at Standing Rock, were integral to this transformation. Addressing the question of creative evolution, it’s fascinating to reflect on how this large gathering was inherently infused with conflict. The challenge lies in honoring these moments through spiritual practice while still innovating the narrative. My approach to creating that work was rooted in intention—seeking to create a space where we could tell our own stories, which I believe is a fundamental human right. I think there’s something we can all learn from Indigenous stories, especially in this current time.

 


Two of your illustrated images appear in “Protecting the Right to Protest,” written by Annie Leonard. Can you share the story behind the weather conditions on the night when two water protectors were sprayed by police with high-pressure hoses? The image holds a tension between peace and violence, appearing almost magical at first glance.
On November 20, water protectors were sprayed with freezing water by law enforcement. Standing Rock represented a moment in time we probably won’t relieve in a while. These impactful moments served as a portal—through my documentation I hoped to document an awakening for both Indigenous peoples and society at large.

One of my mentors, Nick Tilsen who is the president and CEO of NDN, described this as the “curb cut effect.” When certain groups are treated with dignity, it leads to broader societal and cultural shifts in how we treat one another. The stories I create aim to ignite a piece of this curb effect by honoring Indigenous sovereignty.

Looking at Standing Rock and the lasting value of that work in society, I see how it can continue to evolve. It was during my time in the Magnum Foundation Fellowship with Fred Ritchin that he encouraged me to let go of the pressure to be overly precious about my images. He reminded me that I don’t have to be a traditional photojournalist or win a Pulitzer Prize to create images that are a cultural currency to society. This approach has influenced how I approach my later projects. The collaboration with Patagonia was a reflection of this, layering existing images with elements not visible through the lens.

How did your storytelling process align with current cultural narratives?
During my time at Standing Rock, I began to grasp the longevity of the experience and its stories. Storytelling should not merely document a fleeting moment or platform, nor should it reside solely in a viral image. The iconic image had a profound societal impact, yet it can be exchanged for something more immediate—a viral video or story that shifts perceptions and cultures. Layering images creates a new toolkit for storytellers. We are shifting away from the notion that an award represents the pinnacle of achievement, and embracing how short form videos or images from a smartphone can profoundly influence communities and society.


Purpose, collective healing, and the power of community are central to your work. Why do you believe this story held purpose and power?
In an era where social media dominates our lives, it’s crucial to remember that it can serve as a transformative tool—regenerative instead of exploitative. My intent is to reveal through this work that transformation is possible when you share your story.

I’ve always appreciated the added layers of context that photography and storytelling can provide, tell us about your process.
With the Patagonia project, we layered images, granting the process its own significance while remaining open to how it might be perceived.
For “The Right To Protest” project, I collaborated closely with artist Tekpatl from our creative agency INDÍGENA. Despite my busy schedule, we leaned on one another to showcase various layers of the story. This collaboration was particularly poignant since the images we illustrated were created on Thanksgiving Day about seven years prior. Tekpatl brought balance to our work, grounding it by representing unseen energies in the images—using a technique Yael Martinez introduced in photojournalism, who has been a significant inspiration

Please download, print this image and scan the QR code in the bottom right.

When did you begin incorporating AR into your photography? Was “Be a Good Ancestor” the starting point for your multimedia and motion work?
I’ve always seen myself as more than a photographer and more of a conduit to something bigger than myself. My intention is to be of service. What happens when we accept that images are tools for society, not mere illusions; they can convey truths. Can one story carry a universal truth?

To try and find the answer to some of these questions we created “Standing Strong,” a multi-disciplinary visual project using augmented reality and community intervention. This project showed how we can innovate within our imagery while embracing new technologies—the message continues to evolve and spread.

Empowering Indigenous youth and refining journalism to be more inclusive and collaborative are essential values in your work. Fast forward to 2022; as a juror for the World Press Photo Contest and with your recent inclusion in the ICP’s exhibit “We Are Here: Scenes from the Streets,” have you noticed increased representation among storytellers?
Yes and no, at times I see the intention for collective change and it’s also a process. I think our days are ahead as we build systems to transform visual storytelling. I think it’s the beginning of the blossoming of years worth of work by people that came before us, we just keep doing the work.

You founded INDÍGENA. Are you returning to your role as a witness and documentarian, ensuring Indigenous perspectives are part of the narrative—especially in light of recent election results?
Social Justice Documentary work is always going to be part of my creative practice, it’s also limiting. I see this practice as an evolving song, an offering. Currently, I am co- documenting stories from boarding school survivors through a trauma informed lens. We are also innovating the way we tell those stories. Reflecting on the recent election results, I see how images will be powerful tools for communication and change but also confusion. We have reached a point where images serve not only as interpretations but as instruments for shifting societal consciousness. Ultimately, I hope my work demonstrates that transformation is possible when you share your story.