The Art of the Personal Project: Stefan Falke

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist: Stefan Falke

Personal projects are the backbone of my work. The topics usually find me, there is very little thinking or planning involved, they usually start with a visual impulse. I often work on some new series between my assignments as a professional photographer; sometimes the paid work leads to a project which in return could – and have – lead to paid work. I published 4 books about my personal work so far, two with publishers (“MOKO JUMBIES: The Dancing Spirits of Trinidad” and “LA FRONTERA: Artists along the US-Mexican Border”, and the latest two self published (“Keep Going New York !!” and “Reflecting New York”). Since most publishers demand the full costs for printing and layout etc these days before they commit to publishing your book I switched to self-publishing my books on the print-on-demand platform Blurb.com.

REFLECTING NEW YORK:

It started with a series of photographs I took from my window, year in year out, of Hudson Yards with an overlaying reflection of clouds or sunsets – or both – in the window I shot through. One day I used a mirror to make that photo more interesting and multi layered. It didn’t really work, but I took the mirror to the street to see what else I could with it. Long story short, using the hand held mirror in locations around my chosen hometown New York I invited distant buildings, structures or other nearby scenes into the main photo to create a viewing experience that requires a second look. My goal is to visually loosen up the obvious, to create images that often surprise me as much as I hope they will surprise and intrigue the viewer. It took me most of 2024 to finish this series in New York.

I started working on REFLECTING DUBAI last year too but I need to secure more funding to finish that book project.

Photos from REFLECTING NEW YORK were published in WIRED online, chosen by American Photography, featured by LensCulture and received The Award of Excellence from Communication Arts for books in 2025.

The book is available here:

Regular soft cover (10×8 in): https://www.blurb.com/b/12090895-reflecting-new-york

Collectors extended hard cover (13×11 in): https://www.blurb.com/b/12276784-reflecting-new-york-collectors-edition

To see more of this project, click here

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Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.

Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.

As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.

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