I lose patience with pundits who prophesy and lobby for the demise of all traditional media in favor of newer forms

The things we create in print and in digital are so completely different from each other that they appeal to fundamentally distinct needs.The war between old and new is a false construct. Nothing goes away. The human need to create is too great, and the human desire to be entertained is too intense to allow any form, whether books or oil painting or even blogging, to disappear.

via Words of Wisdom from Esquire’s David Granger « Mr. Magazine.

My emotional instinct was to throw a complete hissy fit

Believe me, we don’t do these jobs for the money. We do them for exposure and credibility. As soon as you realize that you’ve become committed to something that threatens that credibility then you better understand what’s personally at stake. A million people will see this and I can’t afford to allow one of them to look at the end result and say “Wow, that’s a bit shit.”

via Clean Living Under Difficult Circumstances..

The Ongoing Revolution in the Media Economy

Despite the downturn and the persistence of legacy thinking, the future for the production and distribution of compelling stories and important information is bright. The creative possibilities enabled by digital technologies, the open web and the app economy – in association with those legacy publications now looking to a future beyond print – are being continually enlarged. If we pursue multiple modes of distribution and make them serve the modes of information, then, in conjunction with new ways of thinking about business models, we are in for an exciting if bumpy ride.

via David Campbell.

Do you want my photographer to shoot this job?

“Do you want my photographer to shoot this job?” That is how I start each conversation I have with an Art Buyer or Creative Director. The answer I get to this rather straightforward question is key to the negotiating process. From this moment on I know exactly where I stand and what my legitimate chances are in securing this project.

…The question could be answered in three ways; the first answer could be “yes, you’re our first choice”. The second answer might be “Well we’re not sure at this point we’re looking where the estimates come in”. The third response might be “to tell you the truth they really want to use someone else – I just need a third estimate”.

via Selina Maitreya.

The Internet is fine. The advertising is f@#ked.

Take banner ads, for example. They have an almost laughable overall clickthrough rate, with the notable exception of rich media and video banners. What does this tell us? That digitizing billboards is a tall order. Is this a shock? The equivalent is like throwing your average commercial for car insurance on YouTube and asking for it to perform the same way. Again, metrics indicate where people are, and what they do when they get there. The internet isn’t failing advertising, our insights are.

via Big Orange Slide.

Serve Consumers Or Lose Them

…no one’s going to actually die if they don’t see the latest episode of “30 Rock.” And within media, as the magazine publishers in the room were well aware, mushrooming options mean you’ve got to serve consumers or lose them. It’s no sure thing that a young person’s going to watch “The Amazing Race” instead of visiting Facebook. “Content is discretionary, so you better focus on convenience,”…

via  MediaWorks.

Are email promos a necessary evil or are they done?

I have done my own very unscientific survey and the results are murky, yet very clear. That is to say, and I paraphrase many into one generalized statement here, “If I like your work I want to see your emails, if I don’t I hate them”. So, good luck deciding wether people like you or not.

via Less Is More.

Why Chipotle Ditched Ad Agencies

For Chipotle, advertising agencies have, for the most part, outlived their usefulness. The burrito chain has churned through four shops in five years, garnering it an unflattering reputation in adland, and even Mark Crumpacker, its chief marketing officer, admitted that Chipotle’s a tough client during an Advertising Week event.

via Advertising Age – News.

Apple Continues To Hold Out On Subscriptions For Publishers

New Yorker editor David Remnick has said he wants to give readers the option of paying for a premium subscription that includes access to the magazine in print, online and on devices like the iPad. However, Apple could be months away from introducing an iPad subscription offering, and publishers remain uncertain about the terms that will govern sales.

via WSJ.com.

James Mullinger, Photo Editor, GQ

Every day is manic, as we are constantly juggling up to 30 shoots at a time, sourcing thousands of pictures, and there are just two of us on the picture desk. I find it satisfying when the issue comes in each month and we can marvel at how on earth we managed to pull it together. It’s a real balancing act trying to remember all the little details when you are handling that many shoots at once. Every studio has to be booked, every car ordered, every crew member there on time, every prop in place, and it’s all down to you. And when I get through the month without dropping a ball, I feel satisfied for a second or two. And then it all starts again…

via Wonderful Machine Photography Blog.