Internships and Labor Law

I think the government wants to make sure that people—particularly young people—are not exploited. We don’t want people to be “volunteering” their labor in a way that profits an employer. It’s an easy avenue to exploitation, even easier where there’s a suggestion that you’ll get a job at the end of it. A second policy is not to have free labor—what used to be slave labor—replacing paid and tax-paying adult labor. Without these laws, a studio owner could decide to replace a paid studio manager with a few unpaid interns, and we don’t want that: having someone drawing unemployment, or worse yet going on welfare, when he or she is willing to work.

— New York attorney Alan Koral

via PDN.

Digital Lift-Off

Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print.

via, Forbes.com.

Study Shows Magazine Editors Have No Clue What Makes The Web Different

Most editors said their website and their print magazine shared a common mission. 16 per cent of respondents said their Web site’s mission involved community-building with readers. Interestingly, only 5 per cent mentioned new or unique content as integral to the site’s mission, with 96 per cent reporting the primary use of content from the print magazine online.

via Online Journalism Blog.

they don’t even know what they want, and they’re not even willing to pay for it

People want everything now, they wanted it two days ago, and they don’t even know what they want, and they’re not even willing to pay for it, that’s what’s happening more often than not!

So I came to the conclusion, middle of last year, I said, “you know what, I’m done chasing, I’m done panicking, I’m moving to a place that’s right for me and my community, for people that understand my work, and I want to inspire people to get out and freakin go see what’s out there.”

Danny Zapalac, via Too Much Chocolate.

Our Industry Talks A Lot About Ideas.

But at the same time, we have allowed the emphasis, the value, and the fundamental business model of our industry today, to shift away from ideas and to focus predominantly on execution.

A lot of lip service is paid to the value of ideas, but agencies are often primarily regarded as executioners and, in that regard, purely as suppliers. In the future, suppliers will be valued less and less and squeezed more and more. It is idea generators who will be most valued – because “ideaspeople” create the greatest value, across every industry sector, not just our own.

via scott goodson’s writings .

Publishers Need To Put A Premium On Content

Now, I ask you—the publisher—whether you’re devoting enough corporate energy, resources and financial backing to your editorial staff in order to actually produce an indispensable editorial package? If the answer is yes, then why are you charging so little for such a valuable product? Ask the Economist how it feels about its edit and its worth. Why do you think it can charge a premium and you can’t? What makes it so special? You guessed it—its edit is worth that price, or so the reader believes, and that is all 
that matters.

The answer to the publishing industry’s woes is to provide something worth paying for. For far too long we have been lured with the easy money and wicked ways of our advertising mistress. Well, in the past few years we got dumped. And it hurts. But I say we pick ourselves up out of the gutter and find our self-worth once again. Stop firing the editors and writers, and start paying for the production of excellence. There is no other choice.

via  Publishing Executive.

Time Is Running Out on Legacy Media Brands

Old media, even highly focused old media, simply cannot keep up. Look at almost any vertical and the story is the same: There are huge discrepancies between offline reach and online visitors. Too often the legacy publisher continues to think about the brand’s Web site as an extension of the base product and therefore something smaller in reach and ambition than the mother ship.

via AdWeek..

Do you know what is the most valuable asset you possess?

It’s your creativity. It’s what sets you apart from every other photographer; it’s the distinguishing value that is added to any great image you create. Without it, you could be replaced by a machine.

Ironically, this extremely valuable asset can’t be covered against loss by an insurance policy.It’s up to you–and only you–to take precautions that you don’t lose your creativity.

Read the rest on Strictly Business.

Time Warner’s Bewkes: perform or hit the road

Of course, he stressed, he expects the publishing division to show earnings growth and make significant progress in its digital transformation. Long story short, Bewkes will hold on to Time Inc. — or any other asset — “if it fits Time Warner.”

But what if Time Inc. doesn’t meet his objectives?

“If they can’t,” he said with a shrug, “they’re better candidates for private ownerships.”

via Jon Friedman’s Media Web – MarketWatch.

News Corporation on ‘cusp of digital dynasty’

“Excuse the immodesty but News Corporation’s pre-eminence as a content creator comes as the debate over the primacy of content is over,” he said, referring to his campaign to get consumers to pay for online news and entertainment. “Content is not just king. It is the emperor of all things electronic. We are on the cusp of a digital dynasty in which our company and our shareholders will profit greatly.”

via The Australian.

iPad therefore iWant? Probably. Why? iDunno

Some people are complaining because it doesn’t have a camera in it. Spoiled techno-babies, all of them. Just because something is technically possible, it doesn’t mean it has to be done. It’s technically possible to build an egg whisk that makes phonecalls, an MP3 player that dispenses capers or a car with a bread windscreen. Humankind will continue to prosper in their absence. Not everything needs a 15-megapixel lens stuck on the back, like a little glass anus. Give these ingrates a camera and they’d whine that it didn’t have a second camera built into it. What are you taking photographs of anyway? Your camera collection?

via The Guardian. thx marie-anne.

Fashion mags post March win

The recovery is underway for the nation’s fashion magazines, which many consider a bellwether for the rest of the consumer magazine industry.

via NYPost.com.