…holding on to sales in a crammed market was hard work – hence the easy answer. The nipples. Just a few at first, in interviews with compliant celebrities, then an avalanche of areolae: lingerie shopping features, dirty calenders, free pornographic playing cards, illustrated erotic fiction collections.
It wasn’t just sexist, it was stupid – joining the younger lads’ titles in a suicide charge into grubby oblivion, to be munched up by the new weekly grot-mags Nuts and Zoo – and, of course, by the simple fact that exposed breasts are quite easy to find for free on the internet.
via Media | guardian.co.uk.
