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Rob Haggart

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@alexander_gouletas zine ⚡️⚡️⚡️⚡️👏👏👏👏
Pricing & Negotiating: Portraits And Still Life Im Pricing & Negotiating: Portraits And Still Life Images For Cosmetics BrandBy@ craigoppenheimer, @wonderfulmachineConcept: Portraiture and Still Life Images for Cosmetics Brand Licensing: Unlimited use of all images captured for one year Photographer: Beauty and Still Life specialist Client: Cosmetics brandSummary I recently worked with a photographer to help them develop an estimate for a campaign promoting a cosmetic brand’s new product. The brand wanted still life images as well as images of the product in use by professional talent in a studio setting. The creative brief called for a mix of minimal setups against a white background, along with a few scenarios that involved prop styling and set design.Fees The client initially presented a shot list that included eight main shots. One of the shots was identified as a key visual while the others were considered supplemental. Although they requested unlimited use of all images, they were willing to limit the duration to one year.I felt the key visual was worth $5,000, images 2-3 were worth $2,500 each, and the others worth $1,000, totaling $15,000. I had wanted to include an additional few thousand dollars as a creative fee. We understood, however, that we might be pushing the limits on the fee as it was. Ultimately, my goal was to keep the bottom line in check and stay under $50k total.The agency, surprisingly, asked us to include a licensing option specifically for 110% of the one-year rate to include a pre-negotiated rate for a second year. In most cases, when pre-negotiating a duration extension, I’m accustomed to a request for a reduced rate compared to the original fee. I clarified this request on a call with the agency art producer. Sure enough, they explained that they’d be willing to pay 110% for an additional year, so I included that cost for the licensing and for the talent.CONTINUED IN THE COMMENTS
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Let’s fire up some listicles team! Let’s fire up some listicles team!
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@bonusdaysmag @alisonconklin magazine ❤️❤️ @bonusdaysmag @alisonconklin magazine ❤️❤️❤️
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Several big photographers were named in a couple o Several big photographers were named in a couple of excellent articles in the Columbia Journalism Review by Kristen Chick and Vox by A.J. Chavar.I’m sure there are many who never came forward because while the initial outrage caused the named to disappear and delete all their social media, they soon crawl back. Two people I’ve been following are David Alan Harvey and Patrick Witty.In the article by Kristen Chick, “Eleven women have described to CJR inappropriate behavior from David Alan Harvey over a span of thirteen years, ranging from suggestive comments to unwanted sexual advances to masturbating without their consent on video calls.” His agency, Magnum, was told about it and sat on the information for a decade before suspending him.So what is David up to now? He’s very active on Threads, where he has 57,000 followers. On Instagram, his account is private, but he has 441,000 followers. On his website, he’s selling prints, has five in-person workshops slated for 2025, and offers online mentorships.In the article by A.J. Chavar that talks about Patrick Witty: “I spoke to more than 20 people — some of them friends of mine in our shared industry — who said they experienced unwanted interactions with Witty, witnessed the inappropriate behavior, or were told details at the time the events occurred that corroborated the women’s stories. These stories included accounts of unwanted touching, kissing, and other advances at a variety of professional events during and prior to Witty’s employment at National Geographic.”So what is Patrick up to now? Semafor is reporting that he’s been hired by the White House. Prior to that he was very active on Instagram with 72,000 followers, Threads with 12,000 followers, and has a substack with 3,300 subscribers where he lists his bonafides as a photo editor at National Geographic, WIRED, TIME, and The New York Times.CONTINUED IN THE COMMENTS
A follower is wondering what ideas you have?Stoc A follower is wondering what ideas you have?Stock Houses, but a majority have most work in filing cabinets and on hard drives.Are there options for some of these important works to find homes, for example in local or regional Historical Societies, or is all that photography simply going to be wasted? It’s a question thousands of professional photographers are facing.
Zero f&cks to give. Zero f&cks to give.
Pricing & Negotiating: Food Images For A High-Prof Pricing & Negotiating: Food Images For A High-Profile Cross-PromotionBy @bryansheffield, @wonderfulmachineEach month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.Concept: 1 day of Food/Drink, Still Life/Product Photography Licensing: Perpetual Exclusive use of 10 images for two parties and Web Collateral use of 10 images for five years for a third party Photographer: Food/Drink and Still Life specialist Clients: Global Financial Services Brand and Restaurant GroupSummary I recently helped an East Coast photographer create an estimate and negotiate a project for a prominent financial services company. The client was partnering with a well-known restaurant group on a cross-promotion. The client’s creative brief called for “carefully curated overhead and detail shots of plated food and drink, paired with the financial company’s branded items.”The shoot was scheduled to take place on a single shoot day at the restaurant group’s test kitchen, conveniently located in the same city as the photographer. The original shot list included multiple food and drink setups, and the photographer planned to create two sets with different lighting styles, moving between them throughout the day. The client would provide the food, food styling, props, hair stylist, makeup, wardrobe, and wardrobe stylist.The deliverables specified 10 final images. The client requested exclusive, perpetual, unlimited use of the images to promote their services across various platforms. The intended use included web ads, OOH placement in three East Coast cities, and large-scale wall ads in several airports. Additionally, the client wanted the company supplying the plates and glasses to be able to use the images on their social media for 5 years.CONTINUED IN THE COMMENTS
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@eviabeler promo 😍 super 👏👏👏 @eviabeler promo 😍 super 👏👏👏
Wow, @sheridan_college has som fantastic photograp Wow, @sheridan_college has som fantastic photographers taught and mentored by @hmphotoprof 👏👏👏👏👏⭐️⭐️⭐️⭐️⭐️
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Can relate to Marty! Can relate to Marty!
Pricing & Negotiating: Business Owner Portraits Fo Pricing & Negotiating: Business Owner Portraits For A Beverage Brandby @craigoppenheimer @wonderfulmachineEach month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.Concept: Portraits of business owners, and images of them interacting with products at a manufacturing facility Licensing: Unlimited use of up to 30 images for five years from first use Photographer: Portraiture specialist Client: Beverage brandSummary I recently helped a portrait photographer create an estimate and negotiate a project for a beverage brand. The client was launching a new product within a larger portfolio of beverage companies and wanted to capture portraits of business owners interacting with their products at a manufacturing facility. The images would help tell the story of the product’s origins and the people behind it.The shoot took place over a single day and focused on five main setups with variations on the same themes. The photographer and crew worked to capture 30 final images. Although the client initially requested unlimited use across all media, based on the creative brief and our discussions, the images were primarily intended for use on their website and social media. While they were not willing to restrict media use, we did convince them to limit the duration of use to five years.Fees Traditionally, photographers in this market have undervalued usage, and local clients, such as this one, were accustomed to more conservative rates compared to other major markets. I priced each of the five main setups at $1,500, totaling $7,500, and added a creative fee of $2,500, bringing the total fee to $10,000.CONTINUED IN THE COMMENTS
@heatherevanssmith 😍😍 beautiful 👏👏👏 @heatherevanssmith 😍😍 beautiful 👏👏👏👏
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Pricing & Negotiating: Brand Narrative, Lifestyle, Pricing & Negotiating: Brand Narrative, Lifestyle, And Product Photography For A Large Clothing Brandby @bryansheffield @wonderfulmachineEach month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.Concept: Photos of Olympic-hopeful athletes modeling the client’s clothes at a university sports facility. Licensing: Unlimited use (excluding Broadcast) of up to 10 images for 6 months, and Web Collateral & Web Advertising use of up to 65 images for 6 months. Photographer: Brand Narrative, Lifestyle, and Sports/Fitness Specialist Client: Large clothing brand with over 200 retail locations.Summary I recently helped a photographer build an estimate and negotiate a project for a client developing a campaign tied to the 2024 Olympics. Ultimately, the photographer nailed the creative, and the client licensed additional images.The project involved a single-day photo shoot at a university athletic facility in a major US city. The shoot centered on four athletes, each modeling and using the client’s athletic products within their respective sports disciplines. This shoot was conducted simultaneously with video production, each team having separate creative objectives and crews.The initial deliverables included a series of images that captured the athletes using the brand’s apparel. Most of the photos were intended primarily for use on the client’s website and social media feeds, with some images for print and web advertising, in-store displays, and potential OOH advertising.The client was responsible for providing all production support, products, styling, locations, coordination, talent, and talent management. They also handled all insurance, payroll, and image retouching.CONTINUED IN THE COMMENTS
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@nickwalkerstudio motivational book for creatives @nickwalkerstudio motivational book for creatives 👍👍👍✨✨✨
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Question from The Photographers Union. Cross posti Question from The Photographers Union. Cross posting for visibility. Link to join in bio.
Food Stylists Unite! A group of NYC Food Stylists Food Stylists Unite! A group of NYC Food Stylists has released their 2025 Financial Guidelines. Let’s make this industry stronger. Share and support your food stylist s.
Visit thephotographersunion.com to fill out the ap Visit thephotographersunion.com to fill out the application to join. You must be a working or aspiring Commercial/Editorial photographer to be approved.Commercial Photography (B2B) is defined as photography sold to a business and used by that business to sell a product or service. Photography sold directly to consumers for personal use is defined as Retail Photography (B2C) and is not a part of this group.
The Daily Edit by @heidivolpe@jlcvisuals Los An The Daily Edit by @heidivolpe@jlcvisuals Los Angeles Fire and Citizen JournalismSince leaving the Los Angeles Times, Jay Clendenin has primarily been photographing corporate and commercial projects, mostly in the entertainment world where he spent the majority of his 16 years at the LAT.“When doing editorial work, I’ve started distributing my news and enterprise images through Getty Images and entertainment work through Shutterstock – all that got turned on its head last week with the merger of these two companies.”We caught up about his experience covering the LA fires.Heidi: Please share your thoughts on citizen journalists and what they need to consider. Jay: The term “citizen journalist” makes me cringe. I am very aware of human behavior and the desire to “know” and “report” what’s happening (in particular when it’s their neighborhood). But there are a couple of significant distinctions between said “man-on-the-street” spreading a “story” and a trained Journalist (capital J) reporting: ethics and facts. It’s true that the Rodney King video (dating myself) was “citizen journalism” and was incredibly impactful on society – unfortunately, not enough to convict?! Where as today, I’m seeing people abusing the homeless with humiliating videos of their circumstances, all in the name of “citizen journalism.” And with the fires, people are sharing wild accusations/aspersions about the number of fire personnel, water supplies, and who happened to be on vacation when the fires broke out. No investigating for facts, just hitting “share” and adding “this has to stop,” as if the things said were facts vetted by credentialed journalists.CONTINUED IN THE COMMENTS
As we prepare the new 2025 survey, here are some f As we prepare the new 2025 survey, here are some follow up considerations regarding the recent posts on genres and subgenres, specialties, and ways of working. We plan to track numerous aspects and approaches to “professional” photography—we want to capture nuance for sure, but some obvious big differentiators exist in the ways you pursue your craft. Here, we offer up some ways of distinguishing and dividing in broad categories. This is as much a theoretical approach as it is a practical one—hope you find it interesting. Your comments (as always) are welcome and make sure you give @hmphotoprof a follow.
Visit thephotographersunion.com to fill out the ap Visit thephotographersunion.com to fill out the application to join. You must be a working or aspiring Commercial/Editorial photographer to be approved.Commercial Photography (B2B) is defined as photography sold to a business and used by that business to sell a product or service. Photography sold directly to consumers for personal use is defined as Retail Photography (B2C) and is not a part of this group.I needed a place to post the information I’ve gathered over the years and lots of photographers have questions that need to be crowdsourced so I’m starting a forum. I also think a private forum where people can discuss business issues with strengthen the community.I’ve also posted a category for the LA fires so we can share resources and help those in our community in need.
Ok, I know this skews old and @davidburnettfoto is Ok, I know this skews old and @davidburnettfoto is probably the 30/30 GOAT on this but it’s just for fun 🤩 … and I wanna go viral once…
Photographers, does this cover 99% of commercial a Photographers, does this cover 99% of commercial and editorial photography (I’m leaving out retail AKA direct to consumer photography as that’s not covered in the survey)? Could you pick one from the list as your primary source of income? We will be launching our 2025 industry survey soon and we want to get a clear picture of the different genres within our industry.
@michael_kunde promo ⭐️⭐️⭐️ well done @michael_kunde promo ⭐️⭐️⭐️ well done 👏👏👏👍
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@day19 zine 😍 better late than never! ⭐️⭐ @day19 zine 😍 better late than never! ⭐️⭐️⭐️⭐️👏👏👏👏
For the next survey I’m looking to make a well e For the next survey I’m looking to make a well edited list of genres you can choose from as a professional commercial or editorial photographer. I need to make it a drop down so I want it as accurate as possible but not include super niche jobs. Let me know if you would add or remove anything from this:Agriculture
Animals
Architectural
Automotive
Children
Corporate
Documentary
Ecomm
Event
Family
Fashion Film & TV
Fine Art
Fitness
Food and/or Beverage
Hospitality
Hunting & Fishing
Industrial
Interior
Landscape
Lifestyle
Photojournalism Portrait
Pro Sports
Real Estate
Retail
Still Life
Stock
Travel
Outdoor Sports Other
Gimme a minute will ya? #makephotographygreatagain Gimme a minute will ya? #makephotographygreatagain
Let’s go 2025! Make Photography Great Again! Let’s go 2025! Make Photography Great Again!
Gender breakdown! While the findings on this slide Gender breakdown! While the findings on this slide and the next one (make sure you watch until the end for the gender vs. years in the industry breakdown) are likely not a surprise, there are some interesting details here. A reminder that our sample size is small, the survey is somewhat dated, folks came from all over but it skews American: 80% are located in the US. Does this sound right to you: women are making about 86 cents for every dollar a man nets?   New survey is in development! What questions should we ask? Let us know in the comments. Like, share, and give @hmphotoprof a follow.
This has been one of my favourite deep dives into This has been one of my favourite deep dives into the survey data: net income mapped against years in the industry. It’s a pretty graph no doubt but it may be a bit confusing. Listen for more context, opinions, and questions for you (under 50K net and 10+ years in the industry?) Plus, average net income is $135,000 per year—how do we feel about that? Like and share and give @hmphotoprof a follow!
Reps!How do you feel about representation? Are y Reps!How do you feel about representation? Are you repped? Would you like to be? I think there are a lot of misconceptions about the role of a photo rep. What do you think? Comment below and give @hmphotoprof a follow.
The Daily Edit by @heidivolpeStanding Strong: @j The Daily Edit by @heidivolpeStanding Strong: @josue_fotoCreative Director: Josué Rivas Founder of INDÍGENAHeidi: You drove 1,400 miles to Standing Rock and committed seven months of your life to being in the community, serving as a witness and documentarian to ensure that Indigenous perspectives were included in the narrative. Eight years later, the images made in “Standing Strong” remain iconic and impactful. How has this body of work informed your creative evolution?Josue: In retrospect, I gained a deeper understanding of the significance of a movement transcending traditional creative practices. The protocols and prayers I experienced, led by both elders and youth at Standing Rock, were integral to this transformation. Addressing the question of creative evolution, it’s fascinating to reflect on how this large gathering was inherently infused with conflict. The challenge lies in honoring these moments through spiritual practice while still innovating the narrative. My approach to creating that work was rooted in intention—seeking to create a space where we could tell our own stories, which I believe is a fundamental human right. I think there’s something we can all learn from Indigenous stories, especially in this current time.CONTINUED IN THE COMMENTS
@lindseydrennan promo 👍👍👍 cool ⭐️⭐️⭐️⚡️⚡️⚡️
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@charlotteschreiber By @angsmithersAngie: How d @charlotteschreiber By @angsmithersAngie: How did you get started in your career as a photographer?Charlotte: I’ve been a photographer for the past 15 years. I studied photography here in Germany. I had chemistry and art as majors before I finished high school. We had a photography assignment and there was a small dark room that we could work in. I know it sounds so cliche, but when you are in the darkroom and the image suddenly appears on paper, it’s this magic moment. I said to myself: ‘Oh, this is fun and I think I’m good at it. Is a photographer something that you can become? Let’s see how this plays out.’Sometime into studying, my father passed away and I had to get rid of his things. The attic was full of his photographs and Super 8 films. I remembered that he taught me a lot about photography. When we would go on holiday, he always had a camera. There are pictures of me as a 4-year-old trying to take pictures. Now looking back, I realize photography was such a big influence, it was always there. So the idea of becoming a photographer didn’t feel too far-fetched.Angie: What was your first published photo?My first proper assignment was for Nylon magazine.I was interning with a photographer in New York and she had to travel to LA for work. She said: ‘I can’t take you with me on the shoot, but you’ll have time, so I’ll give you contacts. Why don’t you show your portfolio around?’I said: ‘I don’t have a portfolio.’She said: ‘Okay, when I’m back, you’ll create a portfolio and start showing your stuff around.’She gave me all her contacts. I was very young and I had no fear. I would go everywhere and anywhere. I went to Nylon Magazine and asked for a meeting. I had my meeting and the next day, they called me with a small shoot. I got paid $50 for it, which I would never accept now, but I thought: ‘If I can do this in New York, I can definitely do it in Germany.’CONTINUED IN THE COMMENTS
💩 💩
Creative fees are notoriously hard to determine an Creative fees are notoriously hard to determine and maintain. What works for one client will be beaten down by another. Maybe you have a rough idea of your day rate and shift it up or down depending on the client and the shot list. In this post, we consider some of the lowball jobs and find some silver linings.
This data might be a bit dated, but we’ll take t This data might be a bit dated, but we’ll take the win; as you can see from the graph, most respondents reported a positive trend in their income post-covid. Listen for some reflections on charging more and working less. Plus, some thoughts on the benefits of diversifying your offering. How’s 2024 ending for you?
A few weeks back I asked photographers how they de A few weeks back I asked photographers how they deal with abusive clients after someone asked if I would bring the topic up because they were dealing with a client who’d gone off the rails. There was so much great advice given in the comments I’m reposting it for future reference. Here’s a summary of the advice followed by the full comments from photographers:“Emotional projection says more about the clients person ( weakness) do not take it personally““I try to mitigate this on the front end with very clear expectations and a very thorough contract. I also make detailed notes during our pre-production and calls. Any time there is a question about deliverables or a client oversteps with over communication or “sweetly” asks for things above/beyond what I’ve agreed to, I try to kindly remind them of our initial agreement. I also make sure my contracts say I have the right to withdraw from a project for any reason I see fit. You just have to take your initial agreements seriously. I’ve only had one client get nasty with me after our project was complete, but I held up my end of the bargain and completed the project to the best of my ability. I think it’s a skill to be able to weed the abusive clients out on the front end before you ever agree to work with them in the first place. Just always be sure you’re covering yourself with contracts, even with friends and family. Keep emails/past communication. Cover all your bases, every single time.”“I feel that this is an increasing problem that used to happen once in a while and now it’s much more frequent. Clients using gaslighting (and the “promise” of more work in the future) to manipulate artists into doing more work with no compensation. When I experience this level of abuse from a client (and I have more than once) | finish the job with a smile on my face and I never answer any future inquiries for work with them.”“I would recommend allowing yourself some time to cool down from the harassment, and when you’re in a good calm space write a professional email firing them as a client.”CONTINUED IN THE COMMENTS
THE DAILY EDIT by @heidivolpe@nytimes Photograph THE DAILY EDIT by @heidivolpe@nytimes Photographer: @haiyunjiang
2022 -2023 The New York Times Fellowship Recipient – Washington, D.C.    Heidi: You created Grassroots, a magazine that focused on individuals involved in the different aspects of the 2018 midterm election. What trends did you notice then, and how were they represented in this 2024 election cycle?

Haiyun: When I created Grassroots for a class assignment at Ohio University, I felt the momentum from local Democrats, as well as women, to run for public office at a local level, after almost two years into Donald Trump’s first presidency. I was interested in how local elections reflected a national sentiment or lack thereof. I followed Erica Crawley, a black single mother who was running for Ohio State Representative at the time, on her campaign.I covered both former President Donald Trump’s and Vice President Kamala Harris’s campaigns on and off for this election cycle, and from my experience I felt a stronger sense of urgency from both sides to get their candidates elected to the White House, more so than the 2018 midterm election.CONTINUED IN THE COMMENTS
NOTE: Reposting this from last week because I acci NOTE: Reposting this from last week because I accidentally cut the video off.Advice! Big topic here but we’ve distilled down the highlights. There was lots of discussion around the benefits of having a distinct style or niche so it’s getting its own post soon. Otherwise, we can probably all agree on the importance of kindness, community, and business skills. But working for free? Most of you weren’t keen. Watch the video for the full report but in the meantime, what other nuggets of wisdom can you share? Worst advice? Best advice? Unpopular advice? Comment below and give @hmphotoprof a follow.
Is it better to develop a distinct style, find a n Is it better to develop a distinct style, find a niche, or to generalize? As you can see from the quotes above, feelings are mixed. But the answer might be a bit from column A and a bit from column B. Watch the video for some opinions and further observations and give @hmphotoprof a follow.
Photo by the legendary @albello55 … oh the irony Photo by the legendary @albello55 … oh the irony.
Advice! Big topic here but we’ve distilled down Advice! Big topic here but we’ve distilled down the highlights. There was lots of discussion around the benefits of having a distinct style or niche so it’s getting its own post soon. Otherwise, we can probably all agree on the importance of kindness, community, and business skills. But working for free? Most of you weren’t keen. Watch the video for the full report but in the meantime, what other nuggets of wisdom can you share? Worst advice? Best advice? Unpopular advice? Comment below and fine @hmphotoprof a follow.
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Photographers let’s talk holiday gifts! Photographers let’s talk holiday gifts!
Pricing & Negotiating: Brand Narrative And Interio Pricing & Negotiating: Brand Narrative And Interiors Photography For A Medical ClientBy @bryansheffield @wonderfulmachineConcept: Architecture/Interiors and Brand Narrative content of an upscale medical center’s treatment facility in an affluent area of a major U.S. cityLicensing: Perpetual, Unlimited Use (excluding Broadcast) of up to 35 imagesPhotographer/Director: Architecture and Interiors specialistAgency: High-end Public Relations AgencyClient: Medical CenterSummary I recently helped a photographer build an estimate for a client seeking brand narrative and architecture/interiors photography of their upscale medical center and specialized treatment facility.The client brief described atmospheric interiors, and stylized content of the location for use in the brand’s marketing and advertising efforts. The shot list consisted of 35 images created through eight unique set-ups within the location. The final use of the photography was described as client web and social placements, as well as advertising within trade and select consumer publications. We called this Unlimited use (excluding Broadcast).The client wanted to handle all the location coordination, location styling, employee/staff talent and talent coordination, wardrobe/hair/makeup styling, crew meals and crafty. Therefore, we included a Client Provisions section within the Job Description to note who would be handling these items.Fees The client had a prescribed shot list of what they wanted to capture. And so, based on the client, our budget range conversations with the PR agency, and the intended content use, I advised a Creative/Licensing fee of $12,000 for up to 35 images. This equated to $2,500/day for the shoot and an additional $9,500 ($271/image) licensing fee. The photographer was happy with the suggested fee and we were both under the assumption that only a handful of images would be used within any paid placements.CONTINUED IN THE COMMENTS
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A Photo Editor (APE) is edited by Rob Haggart, the former Director of Photography for Men's Journal and Outside Magazine. Contributors include fine art photographer Jonathan Blaustein (@jblauphoto), Creative Director Heidi Volpe, photography consultant Suzanne Sease and Executive Producer Craig Oppenheimer of Wonderful Machine.

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