This Week In Photography Books – Daido Moriyama

by Jonathan Blaustein

Get out of your comfort zone. Popular advice nowadays. I’ve dispensed it myself, in this very column. I must admit, though, its begun to sound like a giant cliché. Too bad.

People say it all the time, as if a comfort zone was a physical place, like an oppresively small powder room. You’re trapped, with little more than a toilet and a sink. The walls are closing in. And you must get out. Are you too big to shimmy out the window? Are you strong enough to break down the pinewood door? If not, you’ll be trapped in your comfort zone. Forever.

It doesn’t work like that. Though the phrase is admittedly overused, the meaning is profound. What do you do well? What is your behaviour pattern? What can you bang out in your sleep? Those are difficult questions. Once answered, then comes the hard part. Stop doing what you do well, and try things that you are bad at.

I push myself with my artwork, and realize that I need to do it here as well. Lately, I’ve tried to change up my writing routine by letting books germinate in my head, rather than being so quick to judge. Does it make me a better writer? I don’t know, but the point is that growth rarely happens without work.

Today, we’re going to follow up on this new trend. In fact, I’d like to discuss a book that I previously dismissed: “Okinawa,” by Daido Moriyama, published by Super Labo. If you read this column religiously, you might remember that I made an offhand comment about how even great artists can make boring books. True.

To challenge my preconceptions, I picked this one up again off the stack. And, for once, I decided to look at it back to front, which is my old habit with magazines. Reverse the narrative, as it were. Backwards book review.

Open the back, and the first thing you find is a statement by the artist. Apparently, in 1974, someone organized a photography workshop on Okinawa with Daido Moriyama, Eikoh Hosoe, Shomei Tomatsu, and Nobuyoshi Araki, among others. Wow. Talk about getting your money’s worth.

Mr. Moriyama goes on to describe a place where it was hard to tell night from day. Her senses were on high alert, as everyone scoured the Island for “photo moments.” His experience was so powerful, that he claims, “These were sensations that I could not experience elsewhere… meaning that it was as though my body had, on a celluar diension, understood Okinawa preceding my arbitrary thoughts and preconceived notions I possessed then.”

OK then.

Thank goodness we’re going back to front, because that informs everything to follow. Now, looking at the book, I can visualize a team of photographers, including Japanese masters, roaming around a somewhat-desolate Island, replete with American Military Presence. Mr. Moriyama, compelled to shoot, follows her instincts, and produces the dreamy, grainy, stylized time capsule from the year I was born. (Big ups to 1974.)

When I looked at the book the first time, it felt arbitrary and too long. Now, we have purpose. I notice that the book shifts formats regularly: some images require it to be turned on its side. Then, I see that many of the horizontal format images are diptychs. Some are terrific: an old building, it could be 200 years ago, then the companion image shows the same building, slightly to the right, and a 7UP sign brings us back to the 20th Century.

Elsewhere, we see lots of Pepsi signs, and burger joints, symbolizing the impact of the US Military, and Globalization. There are dogs, and horses, and motorbikes, and cool 70’s cars. Long dirt roads, leading who-knows-where, but always with a person far off in the distance, or close, yet walking away.

Overall, the photographic quality is very high. There are still too many images, but the narrative tightens up quite a bit, with enforced hindsight. Light shimmers off of rain slick roads, kids are everywhere, the perfect subject for the roaming photo army. This time, it’s an altogether more pleasurable viewing experience.

Daido Moriyama: An Okinawan timecapsule from 1974. Can you dig it?

To purchase “Okinawa” visit Photo-Eye

Full Disclosure: Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.

The Daily Edit – Friday
8.31.12

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Glamour

Design Director: Geraldine Hessler
Photo Director: Suzanne Donaldson
Art Director: Sarah Vinas
Senior Photo Editor: Martha Marisanty

Photographer: Hanneli Mustaparta

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

Still Images in Great Advertising- Pino Gomes

Still Images In Great Advertising, is a column where Suzanne Sease discovers great advertising images and then speaks with the photographers about it.

Imagine working on a campaign that takes you around the World, promotes your work in gallery showings and wants to print a book for your work, that is the campaign that Pino Gomes is working on.  Pino has been working on the Gc luxury watch campaign for two years now and project keeps going.



Suzanne:  How did this project come about for you?  How were you chosen?

PINO: I had worked with Cindy Livingstone (CEO of GUESS and GC Watches) once in Switzerland. She gave an interview for Open Magazine and the editor asked me to shoot a portrait to accompany the article. She liked the images I had shot of her so when the SMART LUXURY MOMENTS project started to take a shape, she suggested my name to the creative team and to Paul Marciano, Founder and iconic art director of GUESS and GC. First I was chosen to shoot only in Switzerland representing the country on the International project, but the imagery motivated Mr. Marciano and Ms. Livingstone to hire me for the entire International tour.

Suzanne: How are the subject chosen and their profession?

PINO: We are seeking people who love what they do and have recognition in their fields. The rising stars become an ambassador of GC Smart Luxury Watches and promote their work while becoming a part of a remarkable marketing concept. Normally the distributors all over the world suggest some of their national personalities to our team and we decide the ones that seem to be more appropriate to the brand and to the concept. Decisions are always a team effort and are apart of my vision, which is a very important step on the process.

Suzanne: Do you have a lot of freedom when you go to photograph the talent and their professions?  Is the art director on set with you?

PINO: The best part of my work right now is that I have the freedom to photograph people according to a visual language that I created myself. Nevertheless I have the overview of Paul Marciano and the talents of our creative team on everything, but I know that they trust me. The art director is not on set but they would see everything shot afterwards and give me their feedback.

Suzanne:  What cities has this campaign been presented? And besides the gallery shows and upcoming book, where else are they showing your work?

PINO: So far we have shot in Basel, Jeddah, Dubai, New York, Amsterdam, Paris, Brussels, Istanbul, Moscow, Tokyo, Bangkok, Kuala Lumpur, Singapore, Seoul, Panama City, Barcelona, Casablanca, Tel Aviv and Bali. And at the moment I am leaving next week to London, Milan and Cairo amongst other places in the future.
The imagery expresses the emotional signature of the brand and it will be used for art shows, coffee table book and later on to advertising.

Suzanne:  The work on your website is very different than the work for Gc, how did you convince them to hire you?  Did you do a test?

PINO: As I said before, although the work on my homepage was different than what I am doing now for GC Smart Luxury, I believe they hired about me because of a variety of reasons. I like to think that part of this decision was based on the imagery itself; the images I have made in Switzerland were decisive while on the exhibition at Baselworld 2011. I have heard from Paul Marciano and Cindy Livingstone that they would like to send me around the world instead of selecting in each country a different photographer. Taking this direction they would create a stronger visual signature for the brand. And I guess that I also represent what the project mainly is about, love for what I do.

Note: Content for Still Images In Great Advertising is found. Submissions are not accepted.

Pino Gomes draws inspiration from his experiences as actor and make-up artist for his fashion photographs and portraits.  Originally from Rio de Janeiro, he studied acting and marketing and developed his skills as make-up artist, in a few years collaborating at the biggest television company in Brazil. He lived part of his adulthood in Zurich, Switzerland, and is currently based in New York City, Pino Gomes is an upcoming talent in the photography field. He worked for brands such as VOGUE, Playboy, Rolling Stones, GQ, GC Watches, GUESS, CK FREE, Lush Magazine amongst others.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

 

It Only Takes One Person To Drive Down Rates And Lower The Bar

Aspen is a small town, and the photo community here is small and fairly tight-knit. I was first in line for the job, and after I turned down the “job” the other local photographers gave the same response as me, except one, who accepted.

Which brings me to my main point, which is that it only takes one person to drive down rates and lower the bar. So instead of the chamber of commerce budgeting properly for this event next year, they will once again assume they can get free images.

via Chris Council Photography Blog.

The Daily Edit – Thursday
8.30.12

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National Geographic

Creative Director: Bill Marr
Deputy Creative Director: Kaitlin M. Yarnall
Design Director: David C. Whitmore
Art Director: Juan Velasco

Photography
Deputy Director: Ken Geiger
Senior Editors: Bill Douthitt (Special Editions),
Kathy Moran (Natural History), Susan Welchman (Departments)
Editor at Large: Michael Nichols
Senior Photo Editors: Pamela Chen, Alice Gabriner, Kim Hubbard,Todd James, Elizabeth Krist, Sarah Leen, Sadie Quarrie 

Photographer: Carsten Peter

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

Measuring The Effectiveness Of Advertising

Among the first “old” media executives to awaken to the threat [posed by Google search]  was Mel Karmazin, then the CEO of Viacom. He visited Google in 2003 and remembers how Page and Brin extolled the value of being able to measure everything, including the effectiveness of advertising.

This alarmed Karmazin, for it threatened how he sold advertising, which was based on salesmanship, emotion. Karmazin and the networks continued to charge steep rates because, Karmazin says, “advertisers don’t know what works and what doesn’t. That’s a great model.”

via madisonian.

The Daily Edit – Wednesday
8.29.12

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Field&Stream

Design Director: Sean Johnston
Photography Director: John Toolan
Deputy Art Director: Pete Sucheski

Photographer: Peter Yang

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

The fine line between total stupidity and creative danger

My only interest in photography right now centers on books, collector prints, and mentoring. If I can possibly afford it, I will take no assignments. I have done enough assignments. I will work harder than ever, yet only on my own projects. Even my assignments in years past always had my stamp on them. Personalized them as much as possible. Yet now is the time to go back to my roots and be 100% pure on everything I do.

– david alan harvey

via on the edge…. | burn magazine.

The Daily Edit – Monday
8.27.12

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Oprah

Design Directors: Priest+Grace
Creative Director: Adam  Glassman
Photo Director: Katherine Schad
Deputy Art Directors: Jose Fernandez, Angela Reichers
Deputy Photo Director: Christina Weber

Photographer: Chris Crisman

 

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

This Week In Photography Books – Mitch Epstein

by Jonathan Blaustein

I’m sitting in my library. Diaper packs are stacked around me. Pink blankies peak at me from disparate piles. They mock my attempt to focus. “Enjoy it while you can, Fool,” they say. “Your precious quiet is about to DIE. This is our turf now, Fool. Move along.” Damn pink blankies. Who knew they could be so cruel?

Yes, as I shared with you a few months ago, my daughter’s arrival is now imminent. Any minute now. I sit, and wait. Which leaves a lot of time to think. I channeled much of the anxiety into a fruitless search for a new camera, but really, I was just hiding from the truth. (Big Ups to Rich Andres at Fotocare.) Change is coming. And few things cause more fear in humans than the Unknown.

Understandably, then, change has been on my mind. Beyond the obvious, I’ve been thinking quite a bit about how to grow as an artist. Thankfully, at 38, I’ve finally managed to have a bit of success. But my ego is healthy enough to admit that I have far to go, if greatness is my goal. We all have our own ambitions, true, but I’m not one to accept that my best work is behind me. Better to jump off the Gorge Bridge and be done with it. (RIP Tony Scott. That “True Romance” face off between Chris Walken and Dennis Hopper was a cinema classic.)

Given the scope of my ruminations, I was fortunate to get my hands on “State of the Union,” a new book by Mitch Epstein. It was published by Hatje Canitz, in conjunction with an exhibition of the artist’s work in Bonn. And, it is unique in all the books I’ve reviewed thusfar.

The oversized hardcover features several essays, and an insightful interview with the artist that alone makes the book a worthy purchase. It is impeccably produced; basically divided into two sets of plates. The first features a set of photos made in the 70’s and 80’s: very obvious temporal references. The photographs are big, each spilling from the right page to the left, and they are terrific. Talk about implied narrative.

Whether we see a man sleeping on a cot, next to a car, in the shadow of the former Twin Towers, or a pack of ladies scrambling to pick something up off of a Madison Avenue sidewalk. (A contact lens? A buffalo nickel?) Snake handlers, snow-cone-eaters, and children chilling in a pack-and-play while their dad pulls in fish off of a nameless pier. All are lovely, all draw you in, and force questions: What is going on here? What are they looking at? Where was this taken? How big is this freaking country?

The photographs are terrific, but definitely fit beside Joel Sternfeld, Stephen Shore, and William Eggleston. They were contemporaries, and it shows. Each has a slightly different personality, which emerges in the work, but the similarites outweigh the differences. Here, section 1 gives us a glimpse of the best young Mr. Epstein could offer.

Then, a big jump. Bam. The next set of plates time travels to the 21st Century, each a sample of Mr. Epstein’s recent opus, American Power. Immediately, the style shifts. We get to see Mr. Epstein’s vision at a more mature stage, and his growth separates him from his other famous peers.

These photos were obviously taken with an 8×10 camera, which the text confirms. They are as sharp as a Hattori Honzu sword. Details shine, compositions are more formal. They are excellent images, and the plates are better than many of the prints I’ve seen at portfolio reviews. If you love Mr. Epstein’s work, but are not in a place to buy an editioned print, the quality here is reason number 2 to buy this book.

I loved seeing this before/after mashup. The new photographs, look at the energy industry, and the aftermath of Hurricaine Katrina. Smoke billows from a power plant, a security guard stares through binoculars in the ravaged New Orleans Museum of Art, a newer hurricaine swirls on a projection screen, just outside the 2008 Republican Convention in Minnesota. There are more, but I don’t think it’s necessary to list them all.

So there you have it. This book is worth purchasing for a variety of reasons: the interview, the print quailty, and the potential inspiration it offers. And rest assured, I’ll continue writing these reviews even after my life gets turned upside down. I’ll just have to find a new favorite spot in which to do it. C’est la vie.

Bottom Line: Amazing production, unique in its dual vision

To purchase “State of the Union” visit Photo-Eye

Full Disclosure: Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.

 

The Daily Edit – Friday
8.24.12

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InStyle

Creative Director: Rina Stone
Design Director: Brian Anstey
Deputy Art Director: Mariya Ivankovister
Deputy Photo Director: Lisa Martin
Senior Photo Editors: Mariel Osborn

Photographer: Dusan Reljin

 

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

Still Images in Great Advertising- Peter Schafrick

Still Images In Great Advertising, is a column where Suzanne Sease discovers great advertising images and then speaks with the photographers about it.

I had the pleasure of working with Peter Schafrick of Toronto and his amazing still motion of a liquidity product.  I say it this way because he captures everything from smoke to paint to coffee to dirt to, well vodka.  He has stayed true to his love of the work and the advertising world has taken notice. He has been able to create great campaigns that stop the viewer to take a closer look.



Suzanne:  Absolut is one of those campaigns that every artists wants.  Did you reach out to the agency or did they find you?

Peter: To be honest, I’ve worked with the agency before, and have known the art buyer, Julia Menassa, for a number of years. She actually gave me one of my first breaks when she was at Cossette in Toronto, and I was just starting to shoot for agencies. My rep, Charlie Holtz at Ray Brown Productions, also has a long-standing relationship with Julia. Charlie and I are in regular contact with most of the art buyers in New York. Charlie is very skilled at maintaining these relationships, and I regularly send out promos to agencies as well. I believe this combination makes it easier for an art buyer to recommend me to creative director. All I can hope is my work then resonates with the creatives and client.

Suzanne:  I know you add so much to the creative process and I would assume with a client like Absolut they let you have a lot of creative license.  How much did they get involved in the shape of the pour?

Peter: For this project, the creative director, Jin Park, actually has the pour and splash sketched out, so we actually had something to work towards. I find these days that by the time an agency shows me a layout, it’s already been tweaked and massaged dozens of times, and because the client signed off on it there’s not as much creative license remaining. Having said that, the unpredictability of liquid pouring and splashing does allow me to push the envelope. So while on set my crew and I will first aim for the specs as dictated in the brief and as discussed beforehand with the creatives, I still love to try different things on set in hopes we capture something more unique and beautiful that could find it’s way into the final image.

Suzanne:  I think what separates you from other liquid shooters is the subject matter that you shoot.  How do you find your inspiration for what to shoot for you own work?

Peter: I’m typically inspired by different types of liquids, and the unique characteristics of liquids. So I tend to latch on to a specific liquid I would like to shoot, them match it to an object. Sometimes just watching my kids play in the bath or in the pool inspires me to experiment with launching liquid in different ways.

Suzanne:  What advice can you give to an artist in the photographic medium in finding their art that has a purpose in advertising?

Peter: I firmly believe that part of our role as photographers is to inspire creatives at agencies, so in turn they can inspire their clients. And as an artist, one must create compelling work that comes from what you are passionate about creating. When you love to do something, you tend to do it well, and that makes it easier to put out there and promote.

Note: Content for Still Images In Great Advertising is found. Submissions are not accepted.

Peter is a specialist within the world of commercial photography, shooting mainly product with an emphasis on liquids. He is represented in the US by Ray Brown, in Canada by Arlene Reps and in Europe by Rockenfeller & Göbels.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

The Daily Edit – Thursday
8.23.12

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Foam

Art Director: Gigi Kalika Jack
Production Designer: Edyn Elliott Barber

Photograpy: Ashley Barrett

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted