I knew this was really official when I received an email from my old boss Neil Leifer titled “WOW!” “I just got my new SI this afternoon and I love your 6 page spread in “leading off”. Congratulations, the spread look really great,” Leifer said.
via Mangin Photography Archive.
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This goes to show that in the end, sheer *access* will always trump equipment. Nobody cares about your friends, a bird, your morning latte, etc. on Instagram. But they will care about their favorite sports celebrities.
The Eric Clapton analogy holds true for Brad Mangin: Great talent remains more important equipment.
To paraphrase the ancient Oldsmobile ad: This ain’t your Fathers Photography. The people who consume photography today have changed, and I don’t think it’s going to change back any time soon.
Bob Dylan got it right, back in the 1960s.
“Come mothers and fathers
Throughout the land
And don’t criticize
What you can’t understand
Your sons and your daughters
Are beyond your command
Your old road is
Rapidly agin’
Please get out of the new one
If you can’t lend your hand
For the times they are a-changin’.”
I think movies and TV (and even motion graphics), with all their different looks and styles of color grading/correction, paved the way for getting people interested in all these looks/actions/presets for stills. I mean, they’ve been around for ages. LR ships with tons, and you can buy thousands more. But no one in the stills world seemed to be using them much. But once movies started doing it, it entered the visual vernacular, and…here we are with SI doing it (about as mainstream and conservative as it gets).
Would there be an issue with these if he shot them with a D800/5D3/Fuji-X/M9 & eyefied them to an iphone/ipad before instagramming? That guy made fantastic pictures regardless of camera/software. Kudos to him.
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