Taking the picture might in fact be the easiest part of the entire process

- - Blog News

If photography is a visual language, the picture is only an expression of an idea. So, you need to have that message, that idea, concept, or proposal that you want to share with others. Then, the context in which that message is presented is highly important in understanding how the message will be received: a Facebook post, a photo book, a print on a gallery wall, will all have a different impact and will be received and understood differently.

via Hatje Cantz | fotoblog.

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