Work From Review Santa Fe 2015 – Part 1

It’s the first Wednesday in August, and I’m sitting at my white kitchen table. (As usual.) The late Summer sun filters through the window coverings behind me, suffusing the room with warm light.

Outside, the sunflowers stand tall, like teenaged boys trying to impress their fathers. It is the prettiest time of year, from now through October, and it puts me in mind of the impending Autumn.

Oddly, my job is to turn back the clock; to engage my memory, imagining the photographs I saw at Review Santa Fe, in early June. This year, the event took place at the newly built Drury Plaza Hotel on the East end of Downtown. It was a convenient location, but as I spent most of my time indoors, looking at pictures, it didn’t really matter.

The first night, a Thursday, began with a big lecture by an important person. I’m eliding the details, as I decided to skip it, and drove into town a little later. (I cooked a big dinner party for some collector friends the night before, and was too worn out to jump into the early activities.) As such, I headed directly to the opening party at the Center for Contemporary Arts, which featured the Center competition winner’s exhibition: The Curve.

I parked in a still-empty lot, and strolled towards the venue in my new flip flops. (Fancy leather.) I hadn’t checked in at the orientation, so I bore no name-tag, flouting the convention in which people would know who I was before they met me.

Where do you go when you’re the first one to the party? That’s right, straight to the bar. That was the plan, at least. But just as I was approaching the end of the parking lot, a massive bus pulled up, filled with thirsty photographers, all likely to beat me to the drinks, if I didn’t hurry.

Why the rush? Center is famous for its generosity at such events, and there is almost always free food and booze, for the participants. (Keyword almost.)

I approached the very pretty, model-esque bartender, and noticed the trendy alcohol branding behind her. She handed me a menu, and told me there were lots of great drinks on offer. I noticed the steep prices next to them, and frowned. What do to?

Awkward.

Well, I said, and then paused for a few seconds. Is anything…complimentary?

What do you mean? Complimentary?

The drinks. They’re only for sale?

Yes. Of course.

Oh. OK, I said, as the crowd bunched up behind me. Give me a second.

Well, she said. There are ways to get things complimentary.

Right. I said. I get it. Tip you well, like in a bar, and one of them will be on the house. I got it. Thanks. Just give me a minute.

She smiled big, and I later wondered if that’s what she meant, or if perhaps she was hitting on me? Likely the former. Regardless, I stepped to the side, so paying customers could actually order, and pretended I was deep in thought.

However, I was actually deciding how long to wait before I went out to my car to drink some of the Bushmills I’d bought at the liquor store in Pojaque on the drive down. I slunk away, a few seconds later, and wouldn’t you know it, the first person I bumped into, quite literally, was Paccarik Orue. (Featured in a previous APE travel piece in San Francisco, 2012.)

I offered him free booze if he was willing to sneak some plastic cups from the bar, as I was then too ashamed of my thriftiness to face the beautiful bartender again. So he did.

Not two minutes later, we were sitting inside my tinted down, silver Hyundai, slugging whiskey, and preparing ourselves for the onslaught of socializing that is a portfolio review event.

Is there a point to the story, behind me being a cheapskate? Yes, there is: Always be prepared.

Since my intro ran long, I’ll cut to the chase. I had a fantastic time at Review Santa Fe. It was a bit strange to be sitting on the other side of a table, officially, at the event that helped launch my career, on the photographer’s side. But I tried to use that perspective to help put the artists at ease, when I could.

As usual, we’ll highlight some of my favorite work here, in a series of articles. (In no particular order.) I’ll try to conjure up a more interesting anecdote for part 2, but for now, I hope you enjoy the selection.

Jillian Mitchell is an American photographer living on the Mexican coast. Or should I say a misplaced Bostonian? It wasn’t until later in the weekend, well after our review, that a few beers summoned her strong accent.

Jillian showed me a serious and sad series shot at the Mexican teachers college where those 43 students were stolen. It was good, for sure. But this other group of pictures, in which she photographed Mexico, as she knew it, had a joy, strength, and whimsical silliness that I found charming.

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San Pancho Days
San Pancho Days

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Matjaz Tancic showed me some 3D photos made in North Korea that I didn’t find so compelling. I’m really not the target audience, though, as my brain can’t process 3D glasses. I gave him the best advice I could, and we had a good chat. Cool guy.

As Matjaz was leaving, he handed me a portrait of a Mao Zedong impersonator, wearing actual 3D glasses shoved through eye-slits in the print. Easily the best leave-behind I’d ever seen, and I immediately asked him why he didn’t show me whatever series that came from? Though originally from Slovenia, he’s currently based in Beijing, which gave him access to these actors who impersonate Mao Zedong, Chiang Kai Shek, and Zhu De.

Apparently, it’s regulated by the Government. But then again, how could it not be?

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Shane Rocheleau got a hold of me before the festival, as he’s a friend of Susan Worsham, whom we interviewed here a few years back. I was predisposed to like him, I must admit. We met at the second to last review, and he was wearing a sharp camel-colored corduroy jacket over a music T shirt. Johnny Cash, maybe?

Shane showed me these pictures from his series “A Glorious Victory,” which is a part of a collaborative investigation he’s doing in Petersburg, VA, alongside Brian Ulrich and others. They chose the town to stand in for the contemporary South, and I thought the prints, all done with a 4×5, were dynamite. So sharp in person. (And yes, the blood is real.)

Boy on Wall 001

Boy with Teddy Bear 001

Brandon and Mikayla 001

Bullet Hole, Bank Window 001

D'Shawn 001

Damon 001

Edward Jones 001

House behind Trees 001

Impounded Car 001

Ja'Quan 001

Jaclyn 001

Looking down S Lafayette St 001

Martin 001

Newlyweds 001

Richard 001

Samantha 001

Shattered Window 001

Terry 001

Tree on Hill 001

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Patti Hallock is a Denver artist, as is the last in today’s piece. (Evan Anderman) It’s a co-incidence that I’m lumping them together, but each did ask me the same question. How can I get my work noticed outside my regional area?

Patti first showed me a project that’s now in the current issue of Fraction Magazine, and I didn’t love it. It was pretty, but didn’t seem to transcend a genre of pretty nature photos. She disagreed, and thought there was more too it than that.

I told her that typically, work that resonates with larger audiences had something of an edge or tension to it. Things that don’t look like other things stand out by definition. She said she had something else I might like, and maybe she could show me later.

Not to pick on Patti, but “later” should never be at 1am on the last night of the festival, on your Ipad, when someone says they’re going to bed and have to pee. Just bad timing, FFR.

But, I try to be a nice guy, so I looked for 6 seconds, and said, sure, send it to me. “It” is “Wreck Room,” in which she photographs people’s basements. The random stuff we never see. I think they’re cool, and contain the funk I suggested she try to bring out in her nature imagery.

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Evan Anderman is a pilot, and trained geologist. He brought aerial work, which was popular in Denver, he said, and wanted to see how he could break out nationally and internationally. We discussed the multitude of people shooting from the air these days, and that in the wider world, he’d therefore be compared with Ed Burtynsky, Emmet Gowin, David Maisel, Michael Light, and people like that.

It’s tough company.

I suggested that his advantage was his professional-grade knowledge, as a scientist, and if he tunneled (no pun intended) deeper in to that expertise, he might find ways of communicating things the others couldn’t. Plus, knowing how to fly a plane was advantage 2. The following pics are from his series “Ground Zero,” which focuses on environmental degradation, and I thought they were interesting enough to show you here.

Dark Road, Pawnee Buttes, CO, 2014

Prairie Tanks #2, Pawnee Buttes, CO, 2013.

Green Pool, Powder River Basin, WY, 2014

Haul Roads, Powder River Basin, WY, 2014

Dragline Piles, Powder River Basin, WY, 2014

Train Loading, Powder River Basin, WY, 2014

Mine Leftovers, Powder River Basin, WY, 2014

Flare Pool, Pawnee Buttes, CO, 2014

Fracking Fracas, Pawnee Buttes, CO, 2014

Winding Road, Pawnee Buttes, CO, 2014

Industrial Scar, Pawnee Buttes, CO, 2014

Power Plant Residue, Brush, CO, 2014

Rising Steam, Brush, CO, 2014

Coal Feed, Denver, CO, 2014

OK. Part 1 done. More to come next week.

The Art of the Personal Project: Andy Reynolds

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Andy Reynolds

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7-11 Charlston

7-11 Eskandar

7-11 Ewing

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7-11 Jay

7-11 Sandy

7-11 Singh

7-11 Travis

7-11 Wynona

How long have you been shooting?
Pro – 14 years

Are you self-taught or photography school taught?
Self taught

With this particular project, what was your inspiration to shoot it?
There was a ‘day in life’ photo event for PCNW I wanted to contribute to so I just started driving around at night looking for something to photograph. All I had was a camera and sticks. I wanted people in it but had no lights. As I was passing a brightly lit 7-11 the idea just hit me. So that night I shot at a half dozen places – a few places turned me down. But the prints earned the Center some money and the feedback from the images was enthusiastic so I continued it.

How many years have you been shooting this project before you decided to present it?
I liked this idea right away so I photographed several more clerks and put it on my site. I try to get them still when I travel.

How long do you spend on a personal project before deciding if it is working?
I’ll try to make a small collection of images then proceed if it seems to be working. But if it’s personal, you’ll probably try to always make it work.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
Nervous and never knowing if it’s as acceptable as the commercial stuff. At the same time it’s for yourself so you can have a freedom with it. I think it has to make sense with my other portfolio images kind of relaying the fact that it’s an Andy R photo. My portfolio is mostly personal.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
I add to my tumblr blog and instagram.

If so, has the work ever gone viral and possibly with great press?
Nope, but one day…

Have you printed your personal projects for your marketing to reach potential clients?
Yes. I used some from a series of ‘waist-ed’ shots and also some ‘anonymous’ pieces.

Artist Statement about Clerks of 7-11

Love them or hate them at some late hour you will probably come across one of these clerks.

The following are some complaints to Consumer Affairs regarding other 7-11 Clerks from across America. My subjects were forthcoming and pleasant.

Every single 7-Eleven has a rude employee behind the counter that doesn’t know how to provide customer service it seems. The 7-Eleven on Roscoe Blvd in Canoga Park, CA has a rude employee. He is a man and looks miserable and mean. All he does is give you this look of hatred and stare at you the whole time you’re in the store. And then when you pay at counter, he never says thank you or have a nice day, nothing, not a word. He is creepy and they need to get rid of him.

My husband was pumping gas at 7 Eleven and I needed to use the washroom. I went into the store to do so. There were 3 different signs saying how the washroom is always clean and if it is not clean, to alert the employee on duty. When I walked into the public washroom, I was just about sick when I saw the toilet. The seat was covered in dried urine. Needless to say, I obviously could not use that washroom. I went to talk to an employee and voice my complaint. I tried to tell her my concern, she cut me off mid sentence and then she walked away. I cannot believe the horrible customer service. I don’t wish to return to that store.

My boyfriend gave the cashier ten dollars for his gas pump and charged it on the pump to the people who were ahead of him in line. He went in afterwards because the pump wasn’t working and the man said, “Oh, there’s nothing I can do,” even though he knew what he did. I called this man after we left because my boyfriend didn’t know what else to do and I demanded a refund for his hard earned money, in which none was given.

I went in to this 7-11 store to purchase a drink. I brought it to the counter and the lady rung it up I asked her how come the prices differ a lot? She said you’re a complainer. I said if that’s what you think. Then she patted me on the stomach and said your fat. I was shocked and walked out very upset. I got in my car with ny friends and left.
This occurred on Jan 10th I also called the 1800 number that I got of the internet and the person I spoke to said someone from the local office in Melville will call me I never received a call. Every day since this event I haven’t been able to stop thinking about it makes me very upset. I also can’t even go to that 7-11 being afraid on what is going to be said to me.Since this happened on my birthday I won’t ever be able to forget this forever.

Andy Reynolds

Once a gaffer in the spoiled world of blockbuster budgets, unending craft service and larger- than-life film crews, Andy walked away for the chance to really learn photography. Setting up shop in NYC, Andy worked for funny guys and fashiony guys. Although perfect for portfolio building, the city wasn’t ideal for family building; thus, Andy headed west. Settling amongst Seattle’s rain-battered hills of fleece and Starbucks, Andy finally found himself with the time, space and budget to create his own brand of imagery. Combining 15 years of experience with an impressive collection of awards and the full-blown belief that the image is the most vital part of photography, Andy continues to craft high-end concepts for clients and of course, fun.  http://andyreynolds.com


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

How to Kill Restrictive Concert Photography Contracts

“The Norwegian press as a whole, has made a joint statement to never sign any contracts put forward by artists or their management pushed forward by concert photographers, as can be read here. In Norway, most concert photographers are, in essence, photojournalists and identify more or less as such. And because of that, we are part of the press. We are not 100 concert photographers, but 7000 journalists.Together we have a powerful voice. We generally do not meet any photo contracts, and the few we do, never gets signed. And because of that, contracts get fewer and fewer. With the press associations and unions behind us, we actually have a powerful voice against such demands, and the contracts get dropped (though, it has to be said that the local promoters have done tremendous work as well in that regard, but without all of the press acting like a collective, they would have no incentive to waiver the contracts). The aforementioned Foo Fighters contract? Guess what: that was not presented to the photographers in Norway. I can’t even remember the last time I “had” to sign a contract. That’s what having some integrity gets you.”

Source: How to Kill Restrictive Concert Photography Contracts

The Daily Edit – Real Simple: Danny Kim

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Real Simple

Photo Director: Casey Tierney
Photo Editor: Brian Madigan
Photographer:
Danny Kim

What are the tricks for shooting ice cream in it’s half frozen, half-melted state?
The food stylist comes prepared with a styrofoam box filled with dry ice so the ice cream can reset faster than in the freezer. I will leave the modeling lights off on the strobe so they do not emit heat. Also some store bought ice creams do not melt like home-made or parlor style ice creams, certain sugars such as corn syrup and stabilizers such as cellulose gum slow down the melting and dripping process. For multiple scoops the ice cream is held up by long sticks if its unstable then retouched out.

Do you have any good behind the scenes info about this shoot?
This image was originally shot on yellow color aide, Real Simple converted the background to pink when they decided to use it as a cover.

You were previously a staff photographer at New York Magazine, and now you’re at Bon Appetit, are you staff or freelance only?
I was on staff at New York Magazine from 2010-2012, there I learned to shoot food, still life, & fashion. I am currently freelance only, Bon Appetit being one of my regulars.

What was your biggest break in your career thus far?
I got to meet and photograph Martin Short for a New York Times article. I was star struck, I am a huge fan of Jiminy Glick.

How did shooting the Strategist pages shape you as a photographer?
The Strategist openers forced me to think like a magazine designer. Headlines, text, and graphic quality were all in consideration when shooting those pages.

How hard was it to make the transition from staff to full time shooting for a variety of clients.
I worked with some of the best photo editors in the city at New York Magazine, they eventually moved on to other magazines and even become photo directors, we all keep in touch so finding work was not a problem.

What’s your creative process for the smart/witty/graphic still life images?
I listen to what the photo editors or art directors have in mind and I also ask for some context of the article, then I try to make many options as I can before the studio closes.

Do you have a journal? Do you write copy?
No journal, I do not write.

The Daily Promo: Tim Tadder

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Tim Tadder

Who printed it?
This was printed by my friends at Marathon Press in Nebraska. Marathon caters to the wedding and portrait market mostly, but after meeting their CEO at a trade show I was impressed with their color reproduction. These images are very difficult to reproduce so I knew that Marathon was the place to do it. After a few bad experiences with some other vendors, I was super excited to have a new partner to help get our images noticed by industry creative.

Who designed it?
Cheryln Read a talented designer in San Francisco. She is designing all of our promos and managing the process of getting one out each month. She pulls images from out sight and comes up with creative solutions. She comes from an agency background so its helpful to have her make promos that people want to keep. I am not a big fan of creating waste, so I wanted to partner with someone who felt the same way. We have to send out mailers to remain relevant, and we hope the ones we do send out do not immediately go into the trash.

Who edited the images?
We edited the images in-house. I did have an amazing retoucher handle one image as the skin was particularly difficult for me to manage, but the rest were done by me.

How many did you make?
2500

How many times a year do you send out promos?
8 to 10 times a year.

I understand you had some printing issues. Tell us about that.
I used another popular vendor for mailers and I noticed the color becoming more and more incorrect with each mailer. The reproduction is critical and we would always buy proofs to ensure great color. Sometimes we would go three rounds of proofs (expensive) and then when we would receive our mailers the color would be off dramatically. Their response was that they do proofs on a digital press and the finals on an offset press and that a color shift was normal. They reviewed our concerns and came back to us saying that the shift was “Acceptable”.

My clients would never be happy with me telling them that the color shift in their images were “acceptable.” Thats when we set out to find a better printer and a better partner to help us. We don’t like when things are “acceptable” we strive for AMAZING and EXCEPTIONAL. Shocked that someone would treat a finished product that way!

This Week In Photography Books:

by Jonathan Blaustein

Did you read last week’s column? If so, you won’t be surprised to hear I’m a shade worn out this week. I feel like Doctor’s
office carpet that hasn’t been cleaned in two decades.

As such, for the first time in nearly 4 years, I asked for a week off, and Rob obliged. (He’s a good dude.)

And yet…

The idea of dropping out seems so foreign that I find myself typing these words. I can’t seem to cut the cord.

Rather than blowing you off completely, I thought I’d share a tiny bit about how I’m viewing the aftermath of my great disappointment. Thankfully, it gets easier each day.

I’ve been exercising like a steroid-fueled-flat-brim-hat-wearing-MMA fighter, to channel the frustration. AND spending extra time with the kids, to soak up the love.

The reality is that the challenges we face make us stronger. They give us character, and eventually, gray hair. We can’t control how people treat us; nor how they behave in our presence. But I can state with certainty that I kept my cool under pressure, and I learned more about myself through difficulty.

No book review today, unfortunately, and you might even find the above advice trite. C’est la vie. But when given the chance to abandon you for a week of leisure, the pull of normality, of routine, was too strong to resist.

I hope you all have a great Summer weekend, and I’ll be back next week with my first post in a series about the excellent work I saw at Review Santa Fe in June.

The Art of the Personal Project: Scott Lowden

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.

Today’s featured photographer is Scott Lowden

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How long have you been shooting?
Um….well….since 1991!

Are you self-taught or photography school taught?
I’m primarily self-taught, although I took a few intensive seminars at the Parsons/The New School early on.

With this particular project, what was your inspiration to shoot it?
I was first inspired by the location…this building. Holidays and random weekends, I would find myself driving on Rt. 309 in Hazleton, PA while visiting family. There’s this building that continually caught my eye, especially when the sun was low and bright. It’s an abandoned machine shop of some type, and I can only imagine the cool widgets they’d make inside. Once I decided I needed to shoot there I tapped a great local resource…my nieces and nephew. Imagining their differing personalities and being forced to spend a long afternoon shooting, Lord of the Flies, the novel by William Golding, immediately came to mind… of course only loosely. I wanted to focus on children exploring desolate space, but with a more lifestyle and upbeat lens. Further inspiration was borrowing wardrobe from my friend at LA’s Blu Pony Vintage and pulling a few key props from a nearby Salvation Army and Dollar Store. One of the challenges was the edit and keeping the story somewhat tight, as I ended up with some ‘happy’ images as well as some very moody ones.

How many years have you been shooting this project before you decided to present it?
While I do have a few personal projects that are many years long and still going strong, this was conceived, produced, shot, and presented in a few months.

How long do you spend on a personal project before deciding if it is working?
That’s a tough question, as I’m not one to shelve something even if it’s pushing back. I’ve moved a few things to the bottom of the list, but I don’t think I’ve ever completely removed a project. Because I’ve been working in photography for a very long time I’ve grown accustomed to having a very long time horizon.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
I think it’s OK for the self-assigned personal work to be different than what I’d shoot for my commercial portfolio. It’s always an exercise in creating, stretching my brain, and sometimes doing things I’m not as comfortable with. Actually that’s probably one of the most important things. Anything that this type of shooting helps you work through or discover translates into your day job. For me personal shoots become an exercise in how little production value and crew I can put into a shoot while still realizing what I pictured in my head. This translates well into commercial shoots that sometimes don’t have the budgets they need.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
For sure. Most of my personal projects, and this one in particular, are well received on social media. I’m constantly adding to my list of internet based outlets that may be interested in my work.

If so, has the work ever gone viral and possibly with great press?
I’ve gotten a good response from projects that I’ve posted, but I wouldn’t say that they’ve gone viral. I believe that marketing is cumulative, so any time your name is out there along side interesting images it’s a good thing. This definitely doesn’t happen on it’s own…you have to push the story out as many places as you can.

Have you printed your personal projects for your marketing to reach potential clients?
Yes, I’d say about 40% of the images I use for marketing are from strictly personal projects, and the majority of the rest are from self-assigned shoots geared more toward the type of work I want to shoot. I swear sometimes my goal is simply to catch someone’s eye on the journey from his or her mailbox to the trash can. Work that lives outside the advertising context can sometimes do a better job at that.

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Scott is a compulsive photographer who carries his camera everywhere. An avid team player, he consults both sides of his brain to bring concepts to life. An award winning photographer with over 20 years of experience, he’s been shooting for some of the biggest brands including Bose, Kodak, Coca-Cola, Delta, and AFLAC, just to name a few. He spent the first part of his career specializing in still life, a few years directing for TV and creating some festival worthy short films, and has been concentrating on lifestyle photography for the past 10 years or so. Shooting worldwide, he currently calls Atlanta home with his wife and Sophie the dog.


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

Instagram and Art Theory

Technology has so democratized image-making that it has put the artistic power once mainly associated with aristocrats—to stylize your image and project yourself to an audience as desirable—into everyone’s hands. (Although the parallel to art as “celebration of private property” is probably most vivid in the case of those who most closely resemble modern-day aristocrats. See: “Rich Kids of Instagram”). But images retain their function as game pieces in the competition for social status. “Doesn’t this look delicious?” “Aren’t I fabulous?” “Look where I am!” “Look what I have!”

Source: Instagram and Art Theory – artnet News

The Daily Edit – “Aging Out” by Image Hoarders

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A group of LA based photographers and journalists joined together to create a project that would raise awareness and support for the young men and women of Los Angeles aging out of the foster care system.

This collaboration resulted in a book and exhibition called “Aging Out.” I had the pleasure of chatting with the photographers about the book and their collective.

 

 

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Aaron Fallon

Heidi: What drew you to this project?
Aaron Fallon: 
Around 2007 or 2008, I had seen a photo project with an accompanying story about young adults who had or were about to age out of the foster care system.  I cannot recall the details, but the idea itself impacted me in the sense that I tried to imagine myself at 19, 20, or 21 years old having to face the world on my own without support of family, without someone to turn to or somewhere to go.  And it seemed so overwhelming and scary.  We all need support and a little help sometimes and to be at that stage in life without guidance or support — would, at the very least, be extraordinarily difficult.  I wanted to start my own version of the project in Los Angeles.  It was a way to use photography outside of my normal channels in a manner that might help others. Although I had done some other pro bono projects through the Taproot Foundation previously, this would be a project that truly resonated with me and I could have a lot more involvement and oversight of the entire process.

The idea stayed with me, but it didn’t come to fruition until  several years later after the subject came up during a meeting with Maggie Soladay, (former photo editor of American Lawyer Magazine and Corporate Counsel Magazine), she had overseen a New York City version of a similar project and advised me about how to get things going.  She suggested finding an editor/producer/creative director to partner with.  Around the same time Coral Von Zumwalt had just put together a monthly meeting of sorts with several photographers in what would become the Image Hoarders.  I reached out to Jacqueline Lee to take on the Editor/Producer/Creative Director role and pitched the idea to the Image Hoarders.

Joan Allen: Our earliest group conversations discussed the importance of having ongoing personal projects. Each of us would discuss the project we were currently working on or a new one we wanted to start and we would encourage one another to make progress on them, those of us who actually had time to get theirs started would share their accomplishments during meetings and would ask for feedback. When Aaron proposed this project to the group, it was during this time and we unanimously jumped at the opportunity to work on a creative group personal project, especially one that would raise awareness for such an important cause. The only creative conversations we had involved creating “a day in the life of” each subject. I think all of our photography and visions mixed very well together for a photo-journalistic, photo essay, reportage feel.

Matt Harbicht: I liked that we would be bringing attention to a subject that typically went unnoticed.  We all had heard about this, but had never seen what life was like for people who have had this kind of childhood.

 

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Matt Hoover

 Matt Hoover: My passion is documentary photography, telling stories and meeting new people. One of the reasons I got into photography was to make a difference in my community or even the world if possible. This was an opportunity to tell a story of one persons life that might help others and bring awareness on what’s going on here in our own country.

Megan Miller: Aaron brought the idea and some information to our group.  Once he showed us the sheer number of children aging out here in LA each year, and that LA County had the most children in the system of any county in the country, I think we all realized that something was happening in our own community that we didn’t know enough about.  I wanted to learn more and then try and share that knowledge and awareness with others.

 

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Yuri Hasegawa

Yuri Hasegawa:  When this project came up, I was grieving heavily from the loss of my husband. My loss changed my entire life. My loss also changed me as a person, my perspective about life itself and affected me in both good and bad ways. One of the good changes after my loss is that I developed a desire to use my photography skills to help create something more meaningful in life, yet I had no clue about any specific idea or plan. Also, I was still too weak to feel “passion” to do anything more than keep living day by day. In a way, it was the most difficult time to think about a personal project on my own, even though I knew how much a new project would help me, after hearing about this, I immediately thought that this would be a great opportunity to be a part of a creative project and thought the timing was all happening for a reason. I liked the idea of having one project to work on with such an amazing collective of photographers (eventually to become the Image Hoarders) as a group collaboration.

Heidi: How did you find the subjects? Tell me about how you engaged with them and got them to open up?

Aaron: Joan Allen introduced us to the Alliance for Children’s Rights here in Los Angeles.  The Alliance reached out to many of the Foster Youth they work with and put us in contact with those that were interested in being a part of it.  Jacquie and I sorted through the potential subjects and tried to make sure we would be covering a broad spectrum of subjects and stories.

For both of my shoots, I met the subjects at their apartment and made sure we both allotted enough time to pretty much spend the day (afternoon) together.  To me, this approach was best, as I could meet them in their own environment and without any particular time or location restrictions.  We  would sit and chat for a while. They’d tell me their story.  I’d tell them about myself and the project.  And then eventually we’d get around to creating some photos.

My first shoot was just Ernesto and myself.  And the longer we chatted and then shot together, the more I learned about him.  We went to lunch as well, and I shot some stuff with him in his neighborhood and at his favorite local restaurant.

My second shoot with Chardea, was in tandem with the writer. I let the writer do her thing first and I sat and listened.  And after I chatted with Chardea.  And took a similar approach as my first shoot.  And we went to lunch as well.

 

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Coral Von Zumwalt

Coral: Most of the subjects were brought to us through the Alliance for Children’s Rights which is an organization that serves as an advocate for foster kids and at-risk youth.  However, one of my subjects, Cody, and I were brought together via a personal connection.  My cousin worked with him years earlier as a childcare counselor at his group home.  She knew his story was powerful and was impressed with how he had taken control over his life at the time.

With my subject, LaKendrea, I had the luxury of time which helps immensely when you are trying to connect with a subject.  Over the course of three different days together, she became comfortable enough with my presence that I could just tag along and blend into the background as she lived her life.  She allowed me to document her while she went about every day tasks like caring for her son, giving rides to her friends, visiting with her family, and potentially life-changing events like searching for an apartment and trying to convince a landlord to rent to her.

I also strive to have an empathetic ear, and I hope that comes across when I am with my subject.  Being a good listener goes a long way toward helping anyone open up, and it holds true for subjects as well.

Lastly, it always helps to establish common ground between oneself and one’s subjects.  Both of my subjects, for instance, are parents of young children.  As a parent of young kids myself, we could share the universal joys and challenges that come with parenthood.  There was also a period of time in my childhood when my mother was having troubles and a social worker had to intervene.  I didn’t experience even one iota of what LaKendra or Cody went through, but there was a touchstone there I could go back to and it was easy to put myself in their shoes and understand them.

Joan: I was mentioning our book project to a dear friend of mine and at the time I had no idea she was independently highly involved and passionate about this cause on her own. She had a relationship with a non-profit organization who helps these young adults learn life and job skills to increase their chances of survival. She introduced me to a wonderful subject who ended up being one of the people I photographed and also to Alliance for Children’s Rights. We had a meeting with them and to my knowledge, most or all of the other subjects were introduced to us through the Alliance. My friend really helped us get the project off the ground in the beginning and I am very thankful to her for that.

Matt:   Locking down people who came from troubled pasts was difficult.  Sometimes people would fall out of contact because they had switched homes or had other trouble.  Some just fell out of contact completely.

Matt Hoover: Most of the time meeting someone new to photograph I like to sit down and introduce myself. Tell them where I’m from and what I’m doing. I like to listen to my subjects and here what they are doing, what’s going on in their life, etc… You can’t rush it, you have to sit down and take your time, get to know the person your going to photograph. No one is going to open up and feel comfortable around someone new who shoves a camera in their face. You have to gain trust first then let moments unfold in front of you.
I also like to use humor when meeting someone new, whether it be for a project or just out and about in the world.

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Megan Miller

Megan: To get to know who I was photographing I just made sure to have a real, full conversation with them before I ever even took the camera out.  The great thing about it being a personal project, is that you can spend as much time as you need.

 

Heidi: When you shoot something this emotionally complex, how to you prepare for the shoot if at all?

Coral:  Shooting stories like these are really refreshing actually because I feel I have to prepare less. Instead of agonizing, like I often do for my editorial and commercial shoots, over what type of equipment to use, what assistant and/or digital tech is available, is there budget for a producer, will the subject give me more than 15 minutes, etc., I instead just get to concentrate on the subject.  It is just me and my camera and the subject.  And because neither of the stories had been written for Cody or LaKendra before I shot them, I went in with minimal information and got to hear their story firsthand.

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Joan Allen

Joan: I don’t personally feel that I had to prepare any differently than I do with any other shoot. I just wanted to get to know these wonderful and strong peole and hear their stories. I asked to just hang out with them during normal daily routines, making dinner, etc. I didn’t just show up and grab my camera and go for it. I wasn’t in a hurry. I would meet and talk to my subjects and ask questions and just help them not think about it being a photo shoot until I sensed they were relaxed and I was just some regular friend hanging out in their living room. Then, when I was sure their guards were down, I would just keep talking but start taking photos as well. I did photography Lt. LaShanda Holmes for two separate days at the National Coast Guard at LAX Airport. Those shoot dates required being much more scheduled with our time, as, permission was needed for LaShanda to be part of the project, for me to be able to photograph at the Coast Guard, for me to be able to photograph the helicopters and her in uniform and for her specifically scheduled slots of time that needed approval.   Those days did not allow for the flexibility of just “hanging out” beforehand. 

* Joan Allen also shot the cover image.

 

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Matt Harbicht

Matt: You think about what’s important to illustrate this person’s story.  If you are in their homes, the first thing you notice is how bare they are.  Most of us have acquired an enormous amount of “stuff” throughout lives.  We all knew this going into our shoots so things like the emptiness of their environment would be something to focus on.  For many people the idea of their own place or home was integral to their story.  In my case I didn’t know what the situation was going to be, so I just ran with it.

Matt Hoover: I really try to think about what this person has gone through. What obstacles might have come into their life. What would I have done or felt if these things happened to me.
You can’t really prep for certain things because you have no idea what this person has gone through. You just need to listen and go with the flow.

The portraits are a deep reveal into ove coming so much in their lives, how hard was the edit and what were you looking for in the final select?

Aaron: In making final submissions I wanted to show a broad range about the person I was photographing. Yes, both of the people I photographed had pasts that would be considered emotionally heavy, but that doesn’t define either those people.  So, if I have an image that may be reflective or poignant and could be viewed to reference their past — great, but I also looked for lighter moments, or moments that show who that person is now.  And with both of my subjects we had fun moments during the shoot, so I wanted to make sure to include those as well.

Coral: I found it hard to edit because as I became closer to my subjects, LaKendra in particular because we spent more time together, I found I was editing out images that told a fuller story because I was acutely aware of her feelings and did not want to show any images that didn’t paint her in the best light.  As with many jobs, however, I went back a second and third time – each time trying to put on fresh eyes – and put forward, what I hope, is the most honest story possible.

Matt: I think I was looking for something that showed their strengths and a look at the struggle they had gone through.  We visited her old school as school was always the driving force in Jasmine’s life.  She showed me the Taco Bell she waited at for people from the Hollywood Youth Shelter to come get her.  Seeing these places that had little or no meaning to me were the driving force behind what changed her life.  It was powerful to walk those steps with her.

Megan: As far as what I was looking for to send to Jacqui, I was just trying to show the entire range of the person I had gotten to know.  The positive moments, the struggles. That’s difficult to do in just a few images, so I was just hoping for that to come through.

Yuri: I do feel that I had more of a tendency to be subjective easily on this edit. My biggest problem was, shamefully, the lack of variation. There were a few technical issues on the shoot day, which limited our option to get more variety in terms of locations and different situations. I attempted to book a second shoot date, but, my efforts failed. That part was a huge challenge for me, wanting something more and not being able to create it.

Coral, tell us about why you created ImageHoarders.
Early in my career, I had the good fortune of working as Art Streiber’s  first assistant.  Over those five or so years, I truly felt part of a tight-knit photographic community.  Logistically, Art’s shoots were often quite big – they felt more like a small film shoot rather than a still shoot – so I was working along side many assistants, set designers, stylists, creatives, etc. I felt like part of a team and there was always a tremendous amount creative collaboration.  And more than any other photographer I’ve known, Art truly enjoys fostering photographic friendships and mentoring young photographers – he is very generous with his time and experience.

After shooting on my own for close to 10 years, I found myself feeling isolated and missing the sense of community I felt while working with Art.  My shoots are typically pretty intimate… oftentimes I am shooting with just one assistant by my side, and then I spend an ungodly amount of time alone while I edit (and edit again – I am a slooooow editor).  I missed the group dynamic and was craving the conversation of photography.  But I didn’t want to take part in something formal and regimented – I wanted something intimate and casual and inspiring.  One night, over beers and archiving woes in my garage, I was talking with a couple friends about this quest to find my own little photo version of the Algonquin Round Table and I realized other people were craving the same thing.  So that was the nexus of ImageHoarders.  I invited a handful of photographers whose work I respect into my living room.  Some are friends that I assisted alongside with years ago and are now established shooters.  Others are former assistants of mine who I missed working and hanging out with because they are now busy shooting on their own or making that transition into shooting full time.  There is a range of age and experience within the group which benefits us all, I think.  And it is a safe place to share information, bounce ideas off each other and show work in progress.  Now roughly two years later, we continue to inspire each other to do better work and we enjoy each other’s company while doing it.

 

The Daily Promo: Adam Cohen

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Adam Cohen

Who printed it?
I used a local printer, Minute Man Press, that actually is a franchise of a larger company.

Who designed it?
I did all the design and layout myself.

Who edited the images?
I also edited all the images. I believe both editing and designing projects are important practices that a photographer participates in. I look at these zines as how rappers look at “mixtapes”. It’s a smaller, looser project that releases before the album, or in my case, the book.

How many did you make?
100 + 10 Artist Copies.

How many times a year do you send out promos?
I wouldn’t necessarily call these “promos“. They are somewhere in between a book and a “zine” project. I generally make these when I’m interested in a smaller narrative that I want to explore for a shorter term. Additionally, these projects are functioning as “reportage” almost. In a sense, where I am publishing my own editorial projects. At some point, I’d rather break even with some of these projects and have complete control over the project than get payed a small fee by a publication and lose all authority over layout, edit, content, etc.

Tres De Mayo de 2015 , was a project I made about the Cinco De Mayo Celebration in the Pilsen/Little Village neighborhood of Chicago’s southwest side. There are subtle references throughout the project that I didn’t want to give away.

These are actually for sale on adamjasoncohen.bigcartel.com and each copy comes with a small 6×4″ digital C-Print.

This Week In Photography Books: Mark Power

by Jonathan Blaustein

I hate being cryptic. It’s not my thing. Ever since 2010, when Rob suggested I be as honest as possible, I’ve tried to do just that. (Sometimes to my detriment.)

Today, though, I find myself in something of a pickle. I had a very rough week, and normally would spill the beans forthwith. Straight-away. Right now.

But as my career has grown, and I’ve realized just how small is this photo-world of ours, the habit of discretion seems to have taken root. It would be a very bad idea to give the details of what just went down. But as much as I hate to tease, I also hate to miss out on a teachable moment. (You all roll your eyes at that, right?)

The crux of what happened, though, I can most definitely share: Someone dangled a life-long dream in front of my face, and then snatched it away. It went something like this.

Suppose I was a fox. A hungry fox named Reginald. Now Reginald was a bit more hungry than he was smart. He was walking down the normal dirt path through the forest, thinking about food, and all of a sudden he heard someone whisper.

Come here, kid. Come here.

Reginald turned to look, and he saw a big coyote.

I’m Carl, he said.

Carl the coyote?

Just so. And kid, you’ve got to see what I have behind this hedgerow. It’s the most amazing thing you’ve ever seen. A hundred chickens. Just for you.

What, said Reginald. That’s impossible. Do you know how hungry I am? I’d eat my way through the year on 100 chickens. I’ve dreamed all my life of running into a small city of chickens.

Well, said Carl, here you go then. Step right through this hedgerow here.

Reginald stepped through the hedgerow. He was sweating profusely from all the anticipation.

Just as he had his fingers within range of the first chicken, the amuse bouche… WHAM! Carl’s hand wrapped itself around his rear left paw, and he felt himself flying through the air. He landed on his head, back across the road, in a daze.

Stupid fox, said the coyote. Did you really think it would be that easy?

Most dreams don’t come true. That’s me talking. Not a coyote or a fox. Mine still might, and I have plenty to be thankful for regardless. But that doesn’t change the fact that most dreams don’t come true.

I know that.

And I also know that good fences make good neighbors. But what about walls?

The Berlin Wall, in particular. What must it have felt like to stand there, watching as it opened on that fateful day in 1989? How many people had dreamed of their freedom?

All those East Germans, dreaming of a better life. And then it happened. Someone made a call, after the rumors had spread, and the guards at the gates said let them through. What might that have looked like?

Well, we don’t have to wonder. I just finished looking at “Die Mauer ist Weg!,” a new book by Mark Power, published by Globtik Books. Yes, we’ve got a great one this week, folks.

Take it out of the wrapping, and it’s a weird cardboard thing all in German. The cover looks like a tabloid paper headline. (But I don’t read German.)

After a title page, we get a very cleanly written, engaging statement by the artist, setting the scene. He was about to quit his photo career, back then, and a friend convinced him to give it one more go, and sported him some cash to boot.

He used the money to buy a plane ticket to Berlin, maybe on a whim? And he’s standing there, somehow, when it all goes down.

These pictures are so cool. All those cameras. All that 80’s German style. All that history. In real time.

In the statement, Mr. Power suggests that such a thing could not happen now, a few people with cameras, shooting film, and telling the story for history. Now, of course, there would be thousands and thousands of live video feeds on Periscope.

(As I’ve said before, the 20th Century seems like a long time ago.)

The few pictures of empty East Berlin are dynamite. The whole thing is thoughtfully produced, with a cardboard inner wedge to keep the pages in place. (Removable, which is handy.)

This book captured a seminal time in modern history, but takes the effort to embed the pictures in a book package that doesn’t leave those photos to do the work alone. Very instructive, I think, for the rest of us.

Bottom Line: A great book that shows the fall of the Berlin Wall

To Purchase “Die Mauer ist Weg” Visit Photo-Eye

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The Art of the Personal Project: Scott Van Osdol

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Scott Van Osdol

01 Michael Burn MC, Wales

02 Royal Navy Tombstone LaBaule France

03 Erich DeLaTorre, Commando, Stoke-Lacey, Herefordshire

04 Leading Stoker Bill Bannister, Motor Launch 31, Portsmith UK

Documentary photos of WWII British Commandos returning to visit site of 1942 raid on St-Nazaire, Operation CHARIOT.

06 Sub-Lieutenant Richard Collinson, Motor Launch 192, Isle of Wight

07 Lt. Colonel Bob Montgomery MC, 2 Commando Sapper, Falmouth UK

08 Sub-Lieutenant Hugh Arnold DSC, Motor Launch 446, London

09 Micky Burn with his history, Beaudy Gwyn, Wales

10 Burn at Nazi Nuremberg Rally 1935

11 Burn at Munich cafe where he met Hitler, POW photo

12 Burn at Colditz Castle where he ran secret POW radio

13 Burn, Colditz Castle, met with former prison guard

14 Burn with some of the many books he wrote, Wales

15 Burn came ashore at Old Mole, St. Nazaire, France

How long have you been shooting?
I began shooting professional freelance in 1981. Before that I worked nine years as an institutional photographer while in college. That’s a scary long time, 43 years.

Are you self-taught or photography school taught?
Self-taught at the school of hard knocks.

With this particular project, what was your inspiration to shoot it?
“Last of Our Lads” portrays WWII British Commandos who survived a daring raid on the Nazi U-Boat base and battleship-capable dry dock at St. Nazaire, France. The documentary film “Turned Towards the Sun”, focused on one of those commandos, Micky Burn. As a Times of London reporter, Burn was the last person living to have met Roosevelt, Churchill, and Hitler. Burn was a prolific author, poet, socialist wag, and an openly gay man before that was an easy thing to do.

I’ve always been interested in WWII history. When offered the chance to travel through Great Britain and Europe to photograph these heroic figures, I jumped on it. The project was a labor of love—no shooting fee, but my travel costs were covered for multiple trips. I earned an Assistant Producer credit on the documentary film, and have “points on the back end” (Hollywood-speak for worth next to nothing).

How many years have you been shooting this project before you decided to present it?
We began shooting in 2008. The photos were put to immediate use for location and character documentation as we presented the story to producers, directors, and investors. After each trip I printed a few updated photo books. The photos became more dramatic and personal with each trip. The more I shot, the more clearly I defined my artistic intention.

The film “Turned Towards the Sun” premiered at the London Film Festival in 2012, where it was nominated for a BFI award. Our NYC director Greg Olliver recently struck a distribution deal with Matchbox Films. It is available on Amazon UK.

How long do you spend on a personal project before deciding if it is working?
Generally I know within a few days if a project is going to work. If it isn’t working, I move on. Fail fast.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
I try to collapse the distinction between personal and commercial work. If I love a photo it gets used in promotions and the portfolio. There is an old axiom, ‘Show what you want to shoot’. I know it works because I’ve had to re-invent myself multiple times over my career. Each time I did so by showing the work I wanted to shoot. My intention is to get more work I’m going to love. That profits everyone—the agency, the client, the audience, and me.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
My Twitter handle is @ScottDon’tTweet. Life is short, and I’d rather be shooting. So it’s taken a while for this old Analogasauras to gear up for social media. That said, with each step into twitterverse I am astonished at the results—it’s a big crazy place, social media.

Last week ImageBrief’s social feeds named me one of ten lifestyle photographers to watch, in part because of these photos. The buzz I was able to see was relatively small, a few dozen responses, but surprisingly eclectic. It included multiple photographers, two Paris fashion designers, a San Francisco serial entrepreneur, and a wannabe big game hunter from somewhere in Africa. Go figure.

Many of the Last of Our Lads photos appeared on Facebook pages belonging to project producers (it’s about all there was in 2008), which saw plenty of Likes and drove viewers to our websites.

If so, has the work ever gone viral and possibly with great press?
The work largely pre-dated modern social media—so no, no buzz as we know it. We got a good deal of international press, however. That was mostly due to the amazing stories the commandos told. But I was there, ready with photos. We were offered a book deal with a UK publisher, but decided to wait and hitch our star to a leading UK film studio that assigned a screenwriter to the subject. I’ve learned “in development” actually means lost in limbo—we have no idea if and when the feature film will get made. If so, we’re ready with hours of Disc 2 interviews and B-roll.

Have you printed your personal projects for your marketing to reach potential clients?
Last of Our Lads photos were widely used in email promotions and in editions of portfolio books. The photos won several Austin and regional ADDY awards over the several years they were shot.

I show this kind of work to good effect. Some art directors want to see specific shots that match the stock-photo-generated comp the client approved. Others are more interested in ‘the vision thing’. Those are the creatives I want to work with, the ones driven by vision.

Showing this documentary-style photography means I don’t get hired to shoot traditional lifestyle and swimsuit-clad couples at resorts. But I do get hired to shoot for clients like Nocona Boots as they roll out their “Let’s Rodeo” campaign. That’s the stuff I love.

—————–

Scott shoots what he loves: documentary style in a commercial context. He keeps it simple, clear, and compelling. 
 
His work has won more prizes than a case of Cracker Jacks: CA, PRINT, HOW, PR Week Campaign of the Year, dozens of ADDYs and other national awards. 
 
Scott specializes in industry, technology and energy, agriculture and ranching, education and healthcare. He shoots real people wherever possible. This storytelling impulse goes way back. His first solo exhibit, “Working”, opened at the AFL-CIO Union Hall in Austin. Scott comes by this authenticity thing honestly.
 
Scott works hard at playing. He donates creative services to projects like Art from the Streets and Con Mi Madre. He serves on the board of the Austin Advertising Federation: 16 years, twice as president, winning Club of the Year four years running from the American Ad Fed. For the last decade he led the Hill Country Ride for AIDS marketing team, working with Austin’s best creatives to raise more than $7 million with campaigns that appeared in CA, PRINT, and HOW. He rides his bike silly long distances in the Texas heat.
 
All this earnestness and collaboration in the service of brand development and good art means Scott is real easy to work with. He’s WYSIWYG with a big smile.

See more of Scott’s work:
http://www.vanosdol.com
scott@vanosdol.com
512.461.8990


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

Capturing a Singular Vision

Do you have any advice for people just entering the profession?

Don’t underestimate the importance of defining your style. In art history classes in college, we studied famous renaissance painters. Our exams would entail matching paintings we had never seen before with the artist whose style the painting resembled. For photographers I call it “singular vision,” the visual thread in your work that reflects your personality. It seems obvious, but it is difficult and requires constant deliberate attention and initiative. It also requires some serious soul searching, exposure to art in all genres, experimentation, experience, feedback, time and maybe a little therapy. For a lucky few, it comes easily and naturally, but for the rest of us, it takes hard work. I think I was shooting for twenty years before I fully understood my singular vision. I wish someone would have encouraged me to look for it from the start. I may have gotten there sooner.

Source: http://www.commarts.com/insights/capturing-singular-vision

The Daily Edit: Women’s Health: Sarah Rozen

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Creative Director: Jacqueline Azria
Photo Director: Sarah Rozen
Photographer: Steven Lippman 

I know Steven has a strong love for the ocean/surf/ did he pitch this fashion idea? or did you award him the project?
We wanted to shoot activewear bathing suits fashion in a very graphic and sporty way so approached Steven with the idea.  Steven loves the water so we knew this was the perfect assignment for him.
Where was this shot?
We debated with him on the merits of numerous locations that would provide us with most visuals but still stay within our budget.  After looking at all the locations we decided Hawaii would have what we needed.  We were trying to shoot early April but ran into conflicts with school vacations and found many places booked.
I’d imagine you needed a certain type of model, tell us about her.
The model  Jill is someone we had worked with before and knew that she surfed and would give 100% to whatever we asked her to do.  She actually came directly from kite surfing camp directly to our shoot.  Once we picked Hawaii our producer had to closely watch the weather and wind and ended up adapting our shoot days based on the wind patterns.
How long was the shoot?
It was a two day shoot.  Each physical activity our model had to do was hard and very time consuming.
We could do 3-4 shots in a day.

The Daily Promo: Anthony Georgis

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Anthony Georgis

Who printed it?
The printing was done on a 24×36” engineering copy machine that is typically used for printing B+W graphics and construction plans. It’s not meant to print photographs, so the image quality is kind of crappy, but that’s part of the magic. Assembly of the finished piece is a pretty labor intensive process and all done by hand. The printer only does one sided prints on standard bond paper, so all the impressions need to be spray mounted together, then folded, hand sewn and trimmed to size. It’s a bit of a nightmare, but the result is this cool handmade thing that shows my work in a way that feels really authentic.

Who designed it?
I did the layout and mock-ups. My goal was to make something that looked like it was made at a Kinko’s Copies at 3am using a glue stick. I figured it was best to just make the images as big as possible and let them speak for themselves. To avoid folding the ‘zine for shipping, it goes into a huge 18×24” stay flat mailer with a Xerox print mounted on the outside of it that’s hand addressed in true DIY fashion using White Out.

Who edited the images?
I did the first edit, then enlisted the help of my friends and studio mates to help me get everything finalized.

How many did you make?
This piece is targeted to an extremely select group of clients that I really want to work with. I’ve made 5 so far and have 5 more in the works. The response so far has been amazing. I’ve been taking one to portfolio showings and it’s the first thing that everyone wants to look at.

How many times a year do you send out promos?
I send postcards 3-4 times per year and try to send special promos like this once a year.

The inspiration for this promo piece were the indie skate and music ‘zines that I grew up with. I wanted to make something with a youthful, fun vibe and the ‘zine format had been kicking around in my head for a while. I discovered that I could make giant prints using a black and white Xerox machine and scale everything up to poster size, so I figured I’d give it a try. When I shared the mock up with one of my art director friends, he flipped out and suggested I send it as a promo.

This Week In Photography Books: Alejandro Cartagena

by Jonathan Blaustein

I just watched a horse walk in circles. There were two gates, in front and behind, that marked his turf. Slowly went the horse. Slowly turned the rotor.

No one was there minding him, outside the barn. I happened by at the end of my run, and decided to play spectator for a moment. It seemed so obviously metaphorical. (And put there just for me.)

We believe ourselves so different, each from another, each race distinct. But the majority of people in the world will do these things, day in and out. Sleep. Eat. Wash. Work. Walk. Talk. Copulate. Procrastinate. Etc.

Our media, social and old fashioned, binds us together through an electronic web. It’s real enough, though we can’t see it. What have I learned from the great InterSphere?

Twitter is the news these days. And it’s also the reason I know that Donald Trump said some nasty stuff about Mexico. Or was it Mexicans? And what did he say exactly? Does it matter?

What I came away with was that racist, idiot Donald Trump offended an entire nation. Is that the gist? You can only glean so much from 140 characters at swipe speed.

Or what about “El Chapo” escaping a maximum security prison in Mexico? Did you hear about that one? Do you know who he is?

Was anyone surprised the most powerful cartel boss in Mexico got away from the authorities? If so, did they tweet their dismay? What might that have looked like?

“OMG. Can’t believe they let him get away again. #Corruption #Jailbreak #Oralé”

Personally, I would have said something like, “Of course he got away. If those monsters in New York State could figure it out, with nothing going for them outside of charm, paintings, and a large penis, then how could any prison hold a man with limitless money and power?”

Twitter didn’t exist when the Mexican Drug War started. We’re so self-involved here in the US that most people have forgotten about it entirely. After Enrique Peña Nieto went on his own charm offensive, after his election, the PR gurus pushed the story down below the fold. It was all about the Mexican economy. Let’s not rock the boat.

But now they have egg on their faces, or huevos, if you will, because this story perfectly fit the entrenched narrative that the inmates are running the country. If you can pay, you can play. (Insert further random cliché here.)

This is not a news site, and I’m not a proper journalist. But we do attempt to discuss big ideas, and pragmatically dispense advice about the way things are. As such, I interviewed Mexican photographer Alejandro Cartagena a few years ago, and he told what it was like living on the front lines of the Drug War, in Monterrey.

Alejandro is a friend, and a prolific artist, so I was not surprised when “Before the War” turned up in my mailbox the other day. Apparently, the pictures within were shot between 2005-7. (Hence the title.) So let’s take a look.

This is one of those publications that I pretty much had to review. Not because of my personal connection, but because it pushes the boundaries of what we’d call a book. The title is actually printed on the envelope, so even the packaging is a part of the production.

In that regard, it reminds me of something that TBW books might make. (As we learned from their publisher Paul Scheik, it’s the little details, done properly, that make all the difference.) It’s also note-worthy in that the pictures are really not that special, which is a subject we’ve highlighted of late as well.

Pull the tab to open the envelope, and you’re faced with some explanatory text. The war began in 2008. There are more than 80,000 deaths recorded since then. It has been a clusterfuck of tragic and enormous proportions.

Slide the plastic sleeve out of the envelope, and open that too, and there is a pile of smaller inserts, seemingly printed on newsprint. (Cheap to produce, and a built-in Marshall McLuhan reference to the old way news was disseminated, pre-Twitter.)

The first leaflet has text from a press conference in which President Felipe Calderon, who began the War, spoke directly to a heckler. There are pictures interspersed, and then stories. Poignant tales that make you feel something.

Kidnappings. Murder. Appropriation of property. All crimes that fester in the vacuum of Chaos.

There is a subsequent fold-out-poster with portraits, and text snippets that refer back to one of the previous stories. Then a faux-postcard. Then still more leaflets filled with the kind of empty, blurry photos, including soaring birds that make me think of vultures.

A few weeks ago, I critiqued another book for using the horror motif gratuitously. Here, it’s different. The pictures were made before-the-fact, but the production elements enable the pages to channel a certain type of emotional tenor, for a very particular reason. (You see people, you think ghosts.)

It’s almost Baroque, as the darkness that inspired the “book” drips back off the pages, taunting you to imagine what other people’s lives are like. Do you really want to know?

I’ll try to write something funny next week, as the last two reviews were a tad heavy. You know I like to keep the balance. But today, while it’s Summery, and hopefully you’re getting ready for a great weekend with your friends and family, maybe pour a little bit out for the homies now beyond.

Bottom Line: Innovative, experimental, and emotional “book” about the Mexican Drug War

To Purchase “Before The War” Visit: http://tienda.alejandrocartagena.com/product/before-the-war-2nd-edition/

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The Art of the Personal Project: Todd Selby

As a former Art Producer, I have always been drawn to personal projects. A personal project is the sole vision of the photographer and not an extension of an art director/photo editor or graphic designer. This column features the personal projects of photographers who were nominated in LeBook’s Connections. Check out The Selby at http://www.lebook.com/selby-0

Today’s featured photographer is: Todd Selby

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How long have you been shooting?
I’ve been professionally shooting since 2001 but I have been taking photos my whole life.

Are you self-taught or photography school taught?
I took a night class at SVA.

With this particular project, what was your inspiration to shoot it?
I’ve always been interested in people in their spaces and thought it would be nice to do my own thing and get it out there.

How many years have you been shooting this project before you decided to present it?
I did it for the purpose of posting it online so I would say it took me 3 days or so to get my first post up.

How long do you spend on a personal project before deciding if it is working?
I shoot what I’m interested in, and hope other people are interested as well.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
Its cool when commercial work can push you in new directions.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
Yes I do a lot of Instagram and Facebook.

If so, has the work ever gone viral and possibly with great press?
I think it’s done well online and has been picked up by the press too.

Have you printed your personal projects for your marketing to reach potential clients?
I have published three books of my personal work (The Selby is in Your Place, Edible Selby and Fashionable Selby) and otherwise it’s mostly a digital affair.

Todd Selby is a photographer, director, author and illustrator. His project, The Selby, offers an insider’s view of creative individuals in their personal spaces with an artist’s eye for detail. The Selby began in June 2008 as a website where Todd posted photo shoots he did of his friends in their homes. Requests quickly began coming in daily from viewers all over the world who wanted their homes to be featured on the site.  The Selby’s website became so influential — with up to 100,000 unique visitors daily—that within months, top companies from around the world began asking to collaborate.

These projects have included ad campaigns and collaborations with Louis Vuitton, American Express, FENDI, Nike, Microsoft, Sony, Airbnb, Hennessy, Ikea, eBay, Heineken and a solo show and pop up shop at colette. Todd also has a monthly home column in The Observer Magazine, a monthly fashion column in Le Monde’s M Magazine and has frequently contributed to  Vogue, Architectural Digest France, Casa Brutus Japan and the New York Times T Magazine.

Todd’s first book, The Selby is In Your Place (April 2010) focuses on creative people such as authors, musicians, artists and designers in their homes and the second called Edible Selby (October 2012) focuses on the kitchens, gardens, homes and restaurants of the most dynamic figures in the culinary world. The third book in ‘The Selby’ series, Fashionable Selby, was published in March 2014 and explores the kaleidoscopic world of fashion, featuring profiles of today’s most interesting designers, stylists, haberdashers, models, shoemakers, and more.

Before working on this project full time Todd worked as a translator and Tijuana tour guide to the International Brotherhood of Machinists, a researcher into the California strawberry industry, a Costa Rican cartographer, a consultant on political corruption to a Mexican Senator, an art director at a venture capital firm, an exotic flower wholesaler, a Japanese clothing designer, and a vermicomposting entrepreneur. Todd currently lives in New York City. His pastimes include going to the airport, eating four square meals a day, breaking his computers, and working on his tan.


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.

Pricing & Negotiating: Environmental Portraits for a Regional Insurer

Jess Dudley, Wonderful Machine

Shoot Concept: Environmental portraits of two small business owners/customers
Licensing: Regional Advertising (Print and Web) and Collateral use of four images for three years from shoot date
Location: Subjects’ businesses
Shoot Days: Two
Photographer: Established environmental portrait photographer, based in the Mid-West
Agency: Mid-sized, based on the West Coast
Client: Regional healthcare insurer

Here is the estimate:

Creative/Licensing: We’ve noticed the trend toward campaigns that highlight small business owners and entrepreneurs as of late. It’s not a new concept by any means, it’s just that we’ve estimated a flurry of projects leaning in that direction recently. Most of these projects seem to be geared towards highlighting business owners who are reaping the benefit of some valuable service or product that helps them manage the daily challenges of running their own business—products and services like software, banking, staffing, logistics and, as in this case, healthcare insurance.

For this one, the photographer was contacted by a smaller West Coast agency to estimate a more conceptual, stylized version of the typical small business owner/customer testimonial campaign, although we’d still be working with real people in/around their own businesses. The client wanted to walk away with two images of each of the two business owners: one shot would be stylized, and the other would be more authentic. The stylized version would be used for a specific ad campaign, while the authentic version would be used within the client’s various collateral channels. Even so, the agency was unwilling to negotiate different usage parameters for the different versions because of the remote possibility that either version could end up serving needs on both fronts.

When assessing licensing value, we typically start by setting the value of the first image for the first year of licensing, based on our previous experience pricing comparable concepts/clients/usage. In this case, we set the value of the first year of use for the stylized, campaign image at $3000-$4000, and the first year of use for the authentic, collateral version at $1000-$2000, or $4000-$6000 combined. Based on one of our many rules of thumb (that increasing usage duration from one year to three years doubles the licensing value – presuming a slowly diminishing value to the client) the licensing fee for three years of use would fall in the $8,000-$12,000 range for the first subject’s imagery. We also recognize that in some instances the first iteration of a campaign can often stand alone, meaning that the second version/subject/etc. of the campaign will add value, but not as much value as the first. Usually, subject variations will be helpful and can extend the life and reach of the campaign, but is it unlikely to double the life/reach, so we will often assess these secondary versions at a lower value. In this case, because of the nature of the client, relatively low level of production required (on our part) and all of the above mentioned factors, we decided to price this on the lowest end of the value range, $16,000. After pricing out the rest of the production and weighing the overall effective fee (including travel, prep, processing and equipment) we decided to tweak the number down just a bit further to $15,000, which allowed us to bring the bottom line into the $35,000 range.

Client Provisions: We made sure to indicate that the client/agency/subject would provide all necessary locations, casting, subjects, catering, staging areas, wardrobe, props and necessary releases.

Travel Days: The way that the locations and travel itinerary worked out, the photographer would be able to comfortably travel in and tech/scout a given location/subject on the same day. This helped minimize travel fees and expenses for the production.

Digital Tech: $500 covered the tech’s day rate, and she was willing to travel for half-rate. There was a few hundred bucks in the equipment budget to cover a laptop rental as well.

Assistants: Since the photographer would be bringing his trusted digital tech (who also jumps in as a photo assistant when needed) along with him, he was comfortable with hiring local assistants in each of the two cities.

Preproduction Days: Although a producer is usually necessary for a shoot like this, the client and agency would be facilitating/providing the lion’s share of the production elements, so we were able to forgo the on-site producer. We did include two days of preproduction time to cover either a freelance producer or the photographer’s time to hire the local crew and make travel arrangements.

Equipment: The photographer routinely travels to shoot editorial location portraits and has a lean but comprehensive kit of gear he flies with. However, because we could conceivably rent that same gear in each of the locations, we estimated as if we were renting gear locally, which would technically save a day of rental costs. He felt that $2000 for local rentals in each location would cover all necessary camera, grip and lighting gear he would need.

Styling: For the stylized shots, the agency was considering props to help exaggerate the concept. Because the specifics were still being determined, and the incorporation of props was up in the air in general, we didn’t want to unnecessarily inflate the bottom line (particularly after we decided to tweak our fees to keep the bottom line around $35,000). We opted instead to mark the props and styling as TBD. As for HMU and Wardrobe, we would be working with local stylists to ensure a genuine look with the real customers. We usually like to include some shop time and wardrobe budget to cover our bases, but the client was adamant about using the subjects’ own clothes for authenticity and promised to adequately prepare them and communicate our needs and expectations.

Processing: This covered the photographer’s time, equipment and costs for the initial import, edit, batch color correction and upload of the images to an FTP for client review and selection/editing, along with the final processing and delivery for each of four client selects. Retouching would be billed separately as requested.

Travel Expenses: We used kayak.com to determine suitable airfare and itinerary, lodging and car rental costs. We also included $60 per day per traveling crew member to cover meals and miscellaneous costs and added on $400 in buffer to help cover at least some of a big agency/client dinner and any other unforeseen expenses.

If you have any questions, or if you need help estimating or producing a project, please give us a call at (610) 260-0200. We’re available to help with any and all pricing and negotiating needs—from small stock sales to big ad campaigns.