The Art of the Personal Project: Andy Anderson

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Andy Anderson

90% of farmers and ranchers in the US are family owned. A tradition that is under stress if OUR Public Lands are sold!  More information

Artist Statement: 

Excerpt from Doug Burgum’s confirmation hearing……….IN HIS OWN WORDS.

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

Pricing & Negotiating: Leadership Headshots And Environmental Portraits For A Grocery Retailer

Andrew Souders. Wonderful Machine

Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Building Estimates service on the Consulting Services page of our website.

Concept: Executive Headshots and Environmental Portraits
Licensing: Perpetual Publicity and Collateral use of 7 images
Photographer: Portrait and Lifestyle Specialist
Client: National Grocery Store Chain

Summary

I recently collaborated with a photographer to develop an estimate for a corporate portraiture photoshoot for a US-based grocery retailer. The project’s goal was to capture the authenticity, approachability, and leadership of the company’s Chairman/CEO and President/Vice-CEO.

We planned for the shoot to take place in a single day at a store location in the Southwestern US. The client would plan to coordinate the schedule to minimize disruption to store operations and, at the same time, allow the photographer to accomplish everything they needed to.

Deliverables included 4 high-resolution headshots and 3 environmental portraits, all licensed for perpetual publicity and collateral use. They intended for these visuals to enhance the company’s marketing materials, reinforce its brand ethos, and connect with its customer base on a more personal level.

Fees

The client’s brief outlined a need for Publicity and Collateral use for the imagery, which informed the pricing structure. We determined that perpetual usage rights were appropriate for this particular project.

  • Perpetual usage relates to the duration the client can use the images. Perpetual usage means the client can use the images indefinitely. But, the usage is still confined to the agreed-upon media (in this case, publicity and collateral).
  • Unlimited usage, on the other hand, implies no restrictions on the type of media placement, often making it broader usage for things like paid advertising.

Why Perpetual Usage?

  • Leadership portraits don’t stay relevant forever. Executives update their photos every few years, so setting a time limit on usage would likely expire after the images are already outdated.
  • It simplifies things for both the client and the photographer. No need to track expiration dates or negotiate renewals for images that won’t be used long-term anyway.
  • It encourages repeat business. Even with perpetual rights, occasional leadership changes (just in the age and look of the person, or who’s in the actual role itself) mean new photos will be needed. Making the process easy builds goodwill and increases the chance they’ll return to the same photographer.
  • The intended use is long-term but not commercial. Since these images are for PR and internal branding (not paid advertising), perpetual licensing makes sense — it’s a one-time cost for the client, with not much downside for the photographer.

The creative and licensing fee was set at $3,500, a rate reflecting the project’s somewhat smaller scope balanced with the longevity of the usage rights. We also included a tech/scout day, priced at $500, to allow the photographer to familiarize themselves with the location and refine logistical details.

Crew

We included a first assistant at $500/day, with an added 25% payroll fee, bringing the total to $625 for the shoot day. Given the shoot needs, the inclusion of the photographer’s trusted first assistant to handle equipment setup, lighting adjustments, and management of digital workflows was of great importance.

Styling

We allocated $875 for a men’s groomer/hair and makeup stylist to be present on shoot day. This role would also include light wardrobe adjustments, providing the professional polish necessary for high-quality headshots and portraits.

Equipment

We allocated a conservative budget of $250 to cover any supplemental equipment needs. The photographer owned most of the required equipment, but additional backdrops were necessary to achieve the desired aesthetic for the headshots.

Misc.

To cover incidental costs such as meals, parking, and mileage, we included a budget of $200. We noted these expenses were to be billed at cost to provide flexibility while maintaining transparency.

Post-Production

We budgeted $300 for the initial edit and client review, hosted on a web gallery. We allocated an additional $700 for retouching seven selected images, priced at $100 per image to include up to one hour of retouching work each. This process ensured each image met the client’s expectations and upheld the brand’s standards.

Results

The photographer was awarded the project, and the shoot was scheduled to take place within the following weeks!

Follow our Consultants @wonderful_at_work.

The Daily Edit – Midnight Sun: Joseph Seif








Photographer/Cinematographer: Joseph Seif
Pianist and Composer

Heidi: You’re a multifaceted creative, synthesizing photography, filmmaking, painting, composing, and creating music. How does each skill inform the other?
Joseph: For me, it all began with the piano. I started playing at a very young age, and at the same time, I was the kid that sat in the back of the classroom sketching everything, with my head in the clouds. As I progressed musically and artistically through many years of classical piano training, I found that being a pianist unlocked a series of other doors in the realm of creativity. I became more attuned to nuance, emotion, atmosphere, and the contrast of light and shadow. This innate understanding, thanks to studying the likes of Satie, Ravel, and Rachmaninoff, as well as diving into the works of Sargent, Bouguereau, Avedon, Lindbergh, Koudelka, and Salgado allowed me to jump right into painting, photography, and cinematography, spending many years honing each skill to the point where I find myself “medium-agnostic.”

I’ve been told many times that I risk being a jack of all trades when I don’t focus on one thing. That never sat well with me. I’m much happier and more productive when I can switch mediums depending on what I want to express. I look at the Renaissance for inspiration, where multi-faceted creativity was celebrated and surpassed the limitations imposed by the expectations of a single and defined profession. When I was training as a cinematographer with the late Vilmos Zsigmond, he taught me to paint a set with light. First with the wide brush strokes of large sources, creating deep contrast that can be felt with eyes closed, then rendering details with smaller sources. Vilmos was widely known for his distinct visual style, often referred to as “poetic realism” and his mastery of cinematography came from a deep understanding of the human condition. A reflection here, a shadow there, making a composition sing with light and shadow, and somehow tapping into the unknown. That felt just like composing for the piano to me, or connecting deeply with a subject matter in photography.

Even as my photography and cinematography careers took off, I never stopped making music, having released two full-length albums of original piano compositions and currently working on my third. I’m deep into painting as well, studying at an atelier in Los Angeles with a focus on realism. I strongly believe my work in other mediums has ultimately made me a better photographer and cinematographer. Being a multi-disciplinary artist has also heightened my sensitivity and empathy substantially, and I find that I can usually connect with my subjects and clients effortlessly when making portraits or photographing commercial campaigns or assignments.

How do you manage your creative resources as you’re wildly prolific?
It’s always a challenge, but with the right amount of time management, anything is possible! When not on set, my days are divided into 4-hour sections where I balance client interactions, admin time for my business, personal creative projects, and most importantly, parenting. I also have “seasons” where I’m focused on one medium over another. For example, a typical week would entail prepping for a shoot, being on set capturing campaigns for major brands, managing post production, and being present and very much focusing on my seven-year old daughter. I’ve also recently joined the board of directors at APA-LA, so that’s been keeping me busy with new opportunities to serve our photo community. So I tend to compose at night, with headphones on, and after many months when I’ve had everything dialed in and written down, I would go to a fantastic studio here in LA and record everything in just a few days. On weekdays when I’m not on a shoot or in pre-pro, I will typically be painting or working on a personal photography project.

For inspiration, I find that the ocean does incredible things. I’ve taken up sailing, and will hop on my friend’s timeshared 36-foot sailboat once or twice a month to cut through water with some dolphins in Santa Monica Bay whenever I feel creatively stuck. It’s also been tough to stay creative with the horrific current state of the world, so lately I’ve been turning my lens onto environmental issues I care deeply about, such as the human impact on the polar regions and ocean conservation. That comes with an inherent sense of purpose, which is even more fuel for creativity. No matter what it is I’m doing, it always feels like a race against the clock as I tend to work in big bursts of energy, which I somehow channel like an antenna in a thunderstorm!

When you are composing music, are you seeing images?
Yes! It’s hard to describe perfectly. Sometimes I’m seeing nostalgic images that have velvet edges and blue, purple and magenta hues. Other times, I feel a heavy weight in my chest that flows through my fingers until it all exists outside of me. I also see light and shadow, or more accurately, I sense contrast. There is a lot of pain and beauty inside and outside of us, it’s everywhere, and I tap into it very deeply. Sometimes that manifests as colors and imagery, other times as a force that propels you or pulls you in like a freight train or a black hole.

Is the inverse also true, that by creating imagery you hear music?
I don’t hear music when making images, though I love to have good music on in a portrait session. Especially something that will influence the direction I want to take the work in. I do often get the same feeling in my chest while on set though, that intuitive push/pull towards the desired outcome of the work, especially when it comes to light and contrast.

Tell me about your upcoming project Midnight Sun, what is it and how did it come about?
I began work on Midnight Sun three years ago. It’s essentially a collection of personal images captured during assignments in Antarctica and the Arctic. In this work, I wanted to not only focus on the epic natural beauty of these remote regions but also the pressing issues of human impact, militarization, over-tourism, mining, and the effects of colonization on indigenous communities. The experience of visiting the Antarctic and the Arctic have been nothing short of life-changing for me. It ignited a sense of purpose and urgency to take my personal work in this direction, despite being a commercial photographer and cinematographer for most of my career with little experience in landscape photography and reportage. So I tried to keep everything authentic to how I see and feel things, which led to shooting this typically more documentary-style subject matter with more of a fine art aesthetic.

Midnight Sun is taking the form of a book and a music record – the images for the most part are devoid of people, a contrast to your commercial work. How did you expand creatively during that project?
Midnight Sun, while (mostly) devoid of people, is really all about humanity! It’s about our relationship to nature, our need to dominate and conquer resources, and our incessant urge to impose our way of life on indigenous communities. But it’s also about the beauty and fragility of our planet, our responsibility as stewards of the Earth, and our spiritual growth as a species going through some tough transitions. I experienced all of those things while in the polar regions and it completely transformed me and how I view my role as an artist in this era. The work is complete and is currently being shopped around with several publishers in proposal form. I am also deep in the process of composing my third record, which will accompany the book as a “soundtrack” of sorts. Unlike my last two albums, which were primarily classical piano records, the Midnight Sun record will have a more orchestral and “cosmic” sound that comes from the use of analog synthesizers along with acoustic pianos. It is influenced by more modern composers such as Vangelis, M83, Yann Tiersen and Max Richter, but infused with my own personal style of classical piano. Like the last two albums, I’m planning on releasing it on vinyl along with the book, as well as a boxed set.

How did the Lecia relationship begin, and what are you working on now?
I’ve been photographing my personal work with a Leica M6 since the mid-2000’s. This led to a book I published in 2019 called “Onward,” which is a collection of black and white images captured while on the road for 12 years as a cinematographer on travel assignments, mostly taken with my M6. Along with several great bookstores such as Hennessey + Ingalls, Skylight Books, and William Stout Architectural Books, Leica LA and Leica NY began to carry the book, which has done really well and almost sold out the first edition. I also had the opportunity to work with the late John Kreidler early on in my photography career, and he became Leica’s director of education well before he passed away last year. He was kind and gracious to me as always, and introduced me to some wonderful people at Leica. Then there’s the amazing Paris Chong! The curator at Leica Gallery LA, who is an absolute gem in our industry. She has been instrumental in guiding the direction of my Midnight Sun project, and I’m very grateful for her insight and encouragement.

On a related note, I use Leica’s SL-series cameras and lenses for all my commercial photo assignments, and all of Midnight Sun was captured with the same cameras and lenses as well. Those cameras and lenses have been incredibly compatible with how I make images, with beautiful color science and deep, rich blacks that make the images feel like you can dive right into them. I also often use Leica cinema lenses in my cinematography work. Essentially, I view Leica as a partner on both the artistic and the technical side to keep my photography evolving into the future.

With commercial work, have you found it necessary to narrow down what you’re known for? 
My commercial photography and cinematography work is also wide-ranging. I’m interested in so many things, especially in authentically capturing images of people doing things. So in a given month, I find myself working on fashion campaigns, editorial portrait assignments, automotive campaigns, advertorial portraiture for healthcare and technology companies, lifestyle image libraries for brands, and even underwater work, such as the two Toyota commercials I shot for the Olympics featuring members of the USA swim team. I’ve always been a hybrid shooter, so while I’ll either come onto a union commercial as cinematographer, or capture an advertising campaign as a photographer, I’m most often doing both and have been developing and building a signature workflow for hybrid campaigns for many years, to the point where it’s what I’ve become known for and what I naturally gravitate to, work-wise.

The Very Brief #MeToo Movement In Professional Photography

Screenshot

This seems like a good time to remind everyone that the photography industry had a brief “me too” moment back in 2018-2020.

Several big photographers were named in a couple of excellent articles in the Columbia Journalism Review by Kristen Chick and Vox by A.J. Chavar.

I’m sure there are many who never came forward because while the initial outrage caused the named to disappear and delete all their social media, they soon crawl back. Two people I’ve been following are David Alan Harvey and Patrick Witty.

In the article by Kristen Chick, “Eleven women have described to CJR inappropriate behavior from David Alan Harvey over a span of thirteen years, ranging from suggestive comments to unwanted sexual advances to masturbating without their consent on video calls.” His agency, Magnum, was told about it and sat on the information for a decade before suspending him.

So what is David up to now? He’s very active on Threads, where he has 57,000 followers. On Instagram, his account is private, but he has 441,000 followers. On his website, he’s selling prints, has five in-person workshops slated for 2025, and offers online mentorships.

In the article by A.J. Chavar that talks about Patrick Witty: “I spoke to more than 20 people — some of them friends of mine in our shared industry — who said they experienced unwanted interactions with Witty, witnessed the inappropriate behavior, or were told details at the time the events occurred that corroborated the women’s stories. These stories included accounts of unwanted touching, kissing, and other advances at a variety of professional events during and prior to Witty’s employment at National Geographic.”

So what is Patrick up to now? Semafor is reporting that he’s been hired by the White House. Prior to that he was very active on Instagram with 72,000 followers, Threads with 12,000 followers, and has a substack with 3,300 subscribers where he lists his bonafides as a photo editor at National Geographic, WIRED, TIME, and The New York Times.

Do I think these people should be cancelled for their alleged creep-ass behavior that potentially ruined the careers of 30 women plus countless others who headed the other direction once the alarm sounded in their heads?

YES.

But you can do what you feel in your heart. When I brought Patrick’s behavior to the attention of “A Photographic Life” podcaster Grant Scott (former AD at Elle and Tatler) and his host Bill Shapiro (former EIC at LIFE), after they quoted him in a podcast, they refused to remove the quote or take down the podcast where they recommended people subscribe to Patrick’s Substack. Bill has subsequently become chummy with Patrick on Threads, engaging him in conversation on several occasions.

If that weren’t enough, in a subsequent podcast, Bill Shapiro quoted Bill Frakes who has a Wikipedia entry that states “The University of Nebraska–Lincoln (UNL) found that Frakes engaged in sexual misconduct and sexual harassment while he was a visiting professor. Frakes was found to have made unwanted comments about women students’ bodies and clothing according to a document obtained by The Omaha World-Herald.”

I think it’s important not to memory-hole what happened. Grant Scott told me he had no idea about Patrick since he works in the UK. Bill Shapiro just told me I was being mean. If industry leaders, despite their cranky old age, refuse to acknowledge the hard work of journalists and the women who brought this information to light, there’s no reason this behavior won’t persist. Personally, I refuse to forget that our male-dominated industry creates challenges for women, and we need to continuously work to rectify that. Lets not erase the work that has already been done.

Pricing & Negotiating: Portraits And Still Life Images For Cosmetics Brand

Concept: Portraiture and Still Life Images for Cosmetics Brand
Licensing: Unlimited use of all images captured for one year
Photographer: Beauty and Still Life specialist
Client: Cosmetics brand

Summary

I recently worked with a photographer to help them develop an estimate for a campaign promoting a cosmetic brand’s new product. The brand wanted still life images as well as images of the product in use by professional talent in a studio setting. The creative brief called for a mix of minimal setups against a white background, along with a few scenarios that involved prop styling and set design.

Fees

The client initially presented a shot list that included eight main shots. One of the shots was identified as a key visual while the others were considered supplemental. Although they requested unlimited use of all images, they were willing to limit the duration to one year.

I felt the key visual was worth $5,000, images 2-3 were worth $2,500 each, and the others worth $1,000, totaling $15,000. I had wanted to include an additional few thousand dollars as a creative fee. We understood, however, that we might be pushing the limits on the fee as it was. Ultimately, my goal was to keep the bottom line in check and stay under $50k total.

The agency, surprisingly, asked us to include a licensing option specifically for 110% of the one-year rate to include a pre-negotiated rate for a second year. In most cases, when pre-negotiating a duration extension, I’m accustomed to a request for a reduced rate compared to the original fee. I clarified this request on a call with the agency art producer. Sure enough, they explained that they’d be willing to pay 110% for an additional year, so I included that cost for the licensing and for the talent.

In addition, the client requested we present a firm bid, rather than an estimate. I noted this at the top of the document. In this scenario, the photographer keeps any unused funds if the cost of the production is less than anticipated. This also means, however, that they would need to cover any overages if expenses were higher than anticipated. Overall, we were very confident in these fees/expenses based on the working relationships with the specific crew members, styling team, casting director, talent agents, and locations we anticipated working with.

Crew

Although the production was rather straightforward, we included a strong team to help quickly execute the vision. To that end, we added a producer, first assistant, second assistant, digital tech, and production assistant, all at rates appropriate for the specific market.

Styling

The creative brief definitively called for a prop stylist to create a few background elements and manage the products. The photographer already had a local stylist they wanted to work with. We included rates we received from them, which included their prep, shoot and wrap time. There was a need for very minor wardrobe styling, and this prop stylist was able to take on both roles. Separately, we detailed the anticipated prop and wardrobe costs, along with their kit fees and miscellaneous expenses potentially incurred in the process of acquiring all of the necessary items. We included a hair/makeup stylist and, as there were a few shots that involved close-ups of the talent’s hands holding the products, we also included a manicurist.

Casting and Talent

I included a rate received from a casting agent to help us find one subject based on the talent specs provided by the agency. The agency planned to pay the talent directly, but I discussed an appropriate talent fee with the agency producer. I noted this in the line item without having that line item impact our bottom line since the billings would go through the agency.

Locations

We included $2,500, which would allow us to afford a generously sized studio in this particular market.

Equipment

We included appropriate rates for the rentals the photographer would need in order to execute the creative vision. In addition, we also included fees for the digitech’s workstation as well as production supplies to make everyone comfortable on set.

Meals

I based this on $80 per person for 19 people, which included breakfast and lunch.

Misc.

I added $500 to cover any unforeseen expenses. We also noted a fee for insurance, which the agency specifically asked that we include. I often calculate insurance fees based on 1-2% of the bottom line.

Post-production

We just included a fee for the photographer to perform an initial edit of the photos and help make selects because the agency would handle retouching. As a separate fee, we included a line for hard drives, delivery, and archiving.

Results

The photographer won the project. Shortly after, however, the shoot was postponed, and then quickly brought back to life with an increased scope that included two talent. This increased the shot list in addition to production expenses. As a result, we increased the creative/licensing fees by 50%, added a producer pre-production day to handle the changes, increased wardrobe, added another manicurist, added a hair/makeup stylist assistant, and increased casting and talent. We also were asked to include some extra equipment to help facilitate remote viewing by a few clients who would be unable to attend the shoot in person. Here is the final estimate, which was approved:

Follow our Consultants @wonderful_at_work.

The Art of the Personal Project: Glen McClure

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Glen McClure

Work on the waterfront has been visually recorded in this region since the earliest inhabitants were subject matter for European explorers and scientists The entire East Coast of America and its boat builders are a continuing inspiration for artists of all kinds, whose artwork is curated, cherished, and collected for its content and style. This new project is a modern-day record that continues that effort to capture the heart of our region in images. This large collection presents a photographic and written portrait of some of the many people who make their living in 2015 in the historic Hampton Roads shipbuilding and ship repair industry. In each of the large, black-and-white archival prints. I show a single subject directly, intimately, monumentally and heroically. The work environment is the setting, and portraits range from full-length figures to close-up studies of faces. The subjects include laborers, skilled craftspeople, apprentices, hourly workers, maintenance staff, subcontractors and technicians. Each image is accompanied by a short biographical piece taken from a personal interview conducted at the time of the photograph. My intention is to introduce every viewer to a regional subset of men and women of dignity, talent and commitment, and in doing so create a sort of time capsule of participants in this massive, centuries-old industry and way of life.

Waves of Strength features 50 portraits of African American shipyard workers from the massive Hampton Roads harbor region of Virginia. These portraits were selected from the 398 images in the original collection, workers of all races and sexes, made over a three-year period, from ten regional shipbuilding or ship repair yards. The current exhibition, Waves of Strength, focus our attention on the continuing Black contribution to an industry that makes the area one of the largest ports in the world.

Exhibition title:

Waves of Strength: African American Shipyard Workers of Tidewater Virginia.

Dates- Now through June 22.

Where:

Portsmouth Art and Cultural Center

400 High Street

Portsmouth, Virginia

For more info call:

Portsmouth Art and Cultural Center

757-335-3572

For more information on this work or to purchase a print, contact Glen McClure at glen@glenmcclure.com

To see more of this project, click here

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

The Daily Edit – Florian Schulz and the vital role photography has in shaping public awareness and influencing policy

Photographer, Filmmaker, and Conservationist: Florian Schulz

Heidi: We are a culture distracted by screen and cell service – is your photography and film work partially an act of resistance?
Floiran: As a photographer and filmmaker, I often find myself at the intersection of creativity and technology. While social media platforms like Facebook and Instagram are undeniably powerful tools for sharing work and connecting with others, I have a complex relationship with them. On one hand, they provide valuable insights into the work of colleagues and friends, as well as access to news and thought-provoking statements. However, I also see them as significant sources of misinformation, where quantity often trumps quality, and the loudest voices can overshadow meaningful content.

In my personal life, my wife and I have made a conscious decision to limit screen time for our children. Our 9- and 13-year-olds do not have cell phones, and screens are not used for entertainment. (We do watch nature documentaries on the TV) This choice has allowed them to develop remarkable creativity and a keen awareness of the world around them. They observe how excessive screen time affects their peers, and it’s heartening to see them thrive without the constant distraction of digital media.

In this sense, my photography and filmmaking can be seen as acts of resistance against the prevailing culture of distraction. By focusing on creating meaningful, high-quality content that encourages reflection and engagement, I aim to counterbalance the fast-paced, often superficial nature of social media. My work is about capturing moments that inspire, provoke thought, and foster connection on a deeper level.

Moreover, the process of creating art without the constant influence of social media allows me to tap into my own creative potential more authentically. It enables me to explore themes and ideas that might not fit into the algorithm-driven narratives that dominate online platforms. This approach not only enriches my work but also contributes to a broader cultural dialogue that values substance over spectacle.

Ultimately, my goal is to inspire others to step back from the screens and engage with the world around them. By doing so, I hope to contribute to a shift in how we consume and interact with media, one that prioritizes depth, creativity, and genuine connection.

Nature is wild and she works on her terms – how has this lack of control informed your creative work and life?

Yes, nature is wild and unpredictable. That is exactly what I love about my work! This career that I have chosen is not such much of a simple job, work, a career, – it is rather the inevitable path I had to walk because of my passion for wild places, the adventure that comes with it and the desire to be in the presence of wild creatures. To do my work well, I need to be out in the wild for extended periods of times. This has always been my goal and accordingly I have chosen projects that allowed me to do this. What is beautiful about it is that one has to let go of control and especially when documenting wildlife I have to give in to a more organic approach. Sometimes when I am waiting for hours for an animal to appear or a certain behavior to show this work has a meditative element. I have to be here and now in the present. The sounds, sights, smells – the wind and weather conditions. All of it is important to take in or to capture in a series of photographs to document an ecosystem with its wildlife. I love the idea that moments and images have to “come to you”. The animals have to present themselves, that is when the good images get taken. After doing this for so many decades I also realize that it is not just the final image that counts for me – but the entire experience.
As all of this takes a lot of time, we are just now at a particular crossroads. Even though I have always tried to have my family be a part of the adventure it was only possible at certain times. We are now embarking onto a new path where we are going to be exploring the wild as an entire family. We will start with some of the most exciting wild places across Alaska. From the fjords and forests of South East Alaska to the Arctic Tundra of the North or the bears coast along the Alaska peninsula.

Does all your work come with a call to action? If a photographer wanted to get started supporting a cause, what’s the best way to start?
You are right that a lot of my work over the past decades has been mission driven and often included a call to action. The hope to help with the conservation of ecosystems comes across in the stories I tell through my images. As a conservation photographer, my goal is to inspire viewers to care about the natural world and its wildlife. Whether it’s documenting the majesty of wild places or highlighting the challenges faced by endangered species, my work aims to raise awareness and encourage action.

For photographers looking to support a cause, I would recommend starting by identifying what truly resonates with them. It might be a specific species, ecosystem, or environmental issue. Once you’ve found your passion, immerse yourself in learning about the topic. Collaborate with experts, such as scientists or conservationists, to gain a deeper understanding of the challenges and potential solutions.

Networking is also crucial. Join organizations like the International League of Conservation Photographers (ILCP), which I co-founded, to connect with like-minded photographers and learn from their experiences. Engage with conservation groups and consider partnering with them to amplify your message.

Lastly, use your platform to share your story. Whether through social media, exhibitions, or publications, make sure your work reaches the right audience. Remember, the power of photography lies not just in capturing stunning images but in inspiring change and motivating others to take action.

In my own journey, projects like “Freedom to Roam” or the effort to help with the permanent protection of the Arctic Refuge have shown me the impact that visual storytelling can have on conservation efforts. By sharing compelling narratives and images, photographers can play a vital role in shaping public awareness and influencing policy decisions.

What cues do you recall when your first realized your photography/filmmaking gave agency to the biodiversity and landscape, presenting the Arctic as worth protecting rather than just a barren energy resource? 
I believe a big reason why conservation was such a big topic for myself from early on was me growing up in Germany. In Germany and across most European countries we had lost large interconnected wild ecosystems. While we have a 1000 year old castle around the corner from where I grow up, we had lost wild places. This feeling of loss, made me cherish the big wild places across North America. Whether it was the Greater Yellowstone Ecosystem where we would still find bears, bison, elk and wolves, or the wild coastlines or the Arctic where the ancient caribou herds would still roam. There was never a time where I could look at these great arctic landscapes as “barren wastelands”.
The fight for the Arctic Refuge has been going on for many decades and I have been involved with the Refuge for the last 25 years. It has always been a collaborative effort to fight for the Arctic Refuge alongside the Gwich’in People and many conservation organizations. My images and film work have been a central part in a lot of these efforts and campaigns. From big live speaking tours, many magazine articles to massive signature campaigns, like during the #ProtectTheArctic campaign that inspire millions to take action. This campaign resulted in an unprecedented 6 million comments submitted to the U.S. Fish and Wildlife Service, effectively stopping seismic testing in the Arctic Refuge. Unfortunately, the battle the Arctic Refuge and other wild places is long lasting tug of war.

What can you share about this image from your coffee table book, To The Arctic?
I near a group of muskox bulls and find myself wishing for a musk ox’s coat to protect me from the weather. Their long guard hair hangs from their bodies like beautiful overcoats. Underneath, their wool is eight times warmer than the highest-quality sheep wool.
I feel the gripping cold, especially on my face, where the snow crystals lash my skin like grains of sand. But I am excited about this turn in the weather. It allows me to create photographs that show a true Arctic scene, with conditions these musk oxen have to withstand many times in the course of the year.
The wind becomes so intense that the animals almost disappear behind a curtain of blowing snow, their long hair rippling around them like soft cloth. I try to get close enough to capture their image before the sun dips behind the ridgeline. Dropping to my knees, I frame the scene as the last rays cast pink light on the musk oxen’s fur.
Then something magical happens. Three bulls take off from the group, heading directly toward the setting sun. For an instant they are in perfect formation. The blowing snow is so thick that it makes the three bulls seem to float magically above the ground. A photograph of a lifetime-and worth everything I had to endure to get it.

Patagonia celebrated your conservation work for ANWR in their Fall catalogs (2016 and 2024) both being election years, what feels different this second time around about impacts we can make as individuals and collectives?
I’m honored to have been a part of Patagonia’s conservation efforts, including their campaigns highlighting the importance of protecting the Arctic National Wildlife Refuge (ANWR). The recent “Alaska Needs You” campaign underscores the urgency of our collective action. What is different today after the recent election: “ Alaska Needs You More Than Ever! “ However, it is not just about Alaska; many wild places are under threat due to a wholesale mentality of exploiting public lands and resources, which will ultimately rob future generations of their natural heritage.

The current landscape is complicated by attacks on democratic values, the environment, public lands, and marginalized communities. Misinformation is a significant obstacle, as it often misleads people into believing that exploiting public lands will benefit underprivileged Americans, when in reality, it primarily enriches corporations and billionaires.

However, I remain hopeful. There is a growing recognition of the need for collective action. By coming together as a community, we can fight against these challenges and protect our planet’s biodiversity. The power of collaboration, as seen in campaigns like “Alaska Needs You,” demonstrates that when individuals and organizations unite, we can inspire meaningful change and safeguard the future of our wild places.

One of the oil drill pads at the edge of the Arctic Refuge just west of the Canning River delta. Oil companies have pushed for opening the Arctic Refuge to the east of the Canning River for oil development. Canning River Delta, Alaskan Arctic

You’ve called Alaska home for the past 15 years, a place where mining, drilling, and extraction remain real threats to land, biodiversity, how are you thinking about your work these days?
Every day we are chipping away at the last open spaces and wild lands. The current administration is doing this at a massively accelerated pace. Unfortunately, it is the same old story that is repeating itself. The main difference is, that we have less and less wilderness around us and the speed of exploitation is ever faster. What I am planning to continue to do is fight the same old fight but with different stories and from different perspectives. I personally have to pace myself and also consider my children. If I will always bring up all the critical things I see it is hard for them to be joyful. All this consciousness weighs hard on myself and that gets passed on to them. I want to let my children go and see the beauty of this planet with their curious joyful eyes. So in the coming years, that might be part of the way I will tell stories for us to protect earth for future generations.

What are you working on now?
I am currently putting on the finishing touches on a presentation I will give at the Patagonia Soho Store in New York City on March 19th.
At the same time we are in the middle of planning multiple expeditions across Alaska. This spring we are hoping to document bears coming out of their winter dens. We will also be working in areas across the vast coastal areas of Southeast Alaska and later in the summer across Arctic Alaska. My family will be part of many of the expeditions.

The Art of the Personal Project: Beth Galton

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Beth Galton

Covid Diary

Like everyone, I struggled with the magnitude of the pandemic; how it insidiously spread and wreaked havoc everywhere it went. In March of 2020, as the virus swept around the globe, my world in NYC became my apartment. I knew that in order to keep safe I wouldn’t be able to access my studio, so I brought my camera home and constructed a small set next to a window.

My days began with looking at the NY Times and Washington Post online, hoping to find a glimmer of positivity. What I found were the maps, charts, and headlines, tracking Covid-19’s spread. Obsessed, I screen grabbed and printed them out to see how the disease had multiplied and moved, soon realizing that each of these little visual changes affected millions of people. The graphics were highly analytical, devoid of the emotional toll of those affected. It felt necessary to use them in my photographs, to help me process this devastating experience. ⁠

Eventually, images of the vast number of people who had died began to appear in the news. Grids of people’s faces filled the screen; most having passed alone without family or friends beside them. As the virus moved through the US, many of our political leaders refused to acknowledge the dangers that it posed creating devastation and death. The incredible loss and the politics of this period were incorporated into these photographs.

⁠This series began in March 2020 when NYC was the epicenter of the pandemic. It is a reflection of my emotions and thoughts through those dizzying 18 months. By photographing the recorded data,combined with botanicals, my intent is to speak to the humanity of those affected by this epidemic.Motion in the images was utilized to help convey the chaos and apprehensions we were all experiencing. Once assembled, I now see that these images have created a visual diary of this period, the politics of the time, and the way it has affected our everyday lives.

To see more of this project, click here

To purchase the book, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

Pricing & Negotiating: Food Images For A High-Profile Cross-Promotion

By Bryan Sheffield, Wonderful Machine

Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.

Concept: 1 day of Food/Drink, Still Life/Product Photography
Licensing: Perpetual Exclusive use of 10 images for two parties and Web Collateral use of 10 images for five years for a third party
Photographer: Food/Drink and Still Life specialist
Clients: Global Financial Services Brand and Restaurant Group

Summary

I recently helped an East Coast photographer create an estimate and negotiate a project for a prominent financial services company. The client was partnering with a well-known restaurant group on a cross-promotion. The client’s creative brief called for “carefully curated overhead and detail shots of plated food and drink, paired with the financial company’s branded items.”

The shoot was scheduled to take place on a single shoot day at the restaurant group’s test kitchen, conveniently located in the same city as the photographer. The original shot list included multiple food and drink setups, and the photographer planned to create two sets with different lighting styles, moving between them throughout the day. The client would provide the food, food styling, props, hair stylist, makeup, wardrobe, and wardrobe stylist.

The deliverables specified 10 final images. The client requested exclusive, perpetual, unlimited use of the images to promote their services across various platforms. The intended use included web ads, OOH placement in three East Coast cities, and large-scale wall ads in several airports. Additionally, the client wanted the company supplying the plates and glasses to be able to use the images on their social media for 5 years.

Fees

We allocated $23,500 for combined Creative/Licensing Fees. Based on the scope of work and the client’s intended use, we felt that a $2,500 Creative Fee and $21,000 for licensing the 10 images was appropriate, though likely at the higher end of the client’s expectations. We also offered the option to license additional images for $2,500 each, including up to two hours of retouching.

For the five-year web collateral license for the plate and glassware company, we budgeted $1,750 for the 10 images. We knew that charging $175 per image was pretty low, but the photographer wanted to extend this courtesy to the client. It was important for the photographer to impress the tableware company and work to build a good relationship for the future. Additionally, the photographer did not charge separately for their tech scout day and simply bundled it into their Creative Fee.

Crew

We included a first assistant at $650/day and a Digitech at $900/day. These rates were consistent with rates in this city and aligned with what the photographer had previously paid their crew.

Equipment

We allocated $2,200 for camera, lenses, lighting, and grip rentals. The photographer planned to use their own cameras, lenses, and lights while renting additional specialty modifiers, grip equipment, and a few surfaces they had in mind for the project. We also included $700 for the Digitech workstation and $320 for a couple of hard drives.

Misc

Although there are times when we bill separately for liability and worker’s comp insurance, in this instance, we chose to bundle that cost into the Creative/Licensing fees (though we kept the line item to show the client that coverage was being provided).

Post-Production

We budgeted $500 for the photographer to perform a first-round edit with basic color & contrast curves and $3,000 for retouching the 10 images, including up to 2 hours per image. The photographer would handle the retouching themselves.

Results

We heard back from the client the same day, saying that the estimate was accepted and they wanted to move forward. We scheduled a creative call for the following day. During the call, the client requested an updated estimate for 16 final images. While the shot list remained the same, they wanted a few additional images from some of the scenes. We knew the “hero” images hadn’t changed — they simply wanted more variations and angles from each scene to use as support imagery. We took this into account and submitted a revised estimate. The only adjustments we made were to the Fees and Post-Production sections, outlined below.

Fees

We allocated $32,000 for combined Creative/Licensing Fees, considering that these were not new scenes but additional support images around the hero shots. The increase of $8,500 for the six additional images felt fair to both me and the photographer. We also updated the five-year web collateral license for the plate and glassware company to include the six extra images at the previously established per-image rate.

Post-Production

We updated the retouching fees to $4,800 to cover the six additional images.

Update

The client reached out to let us know they still wanted to move forward, but the new total exceeded their project budget. They requested that we bring it closer to $35,000. They also wanted us to reduce the third-party plates and glassware company’s use to two years and limit it to five images. Since the adjustments would only involve the fees, I suggested to the client that we could reduce the costs if we could lower the use duration to three years and remove the exclusivity. The client didn’t confirm whether this was possible but asked to see an updated estimate. This third estimate included adjustments to the licensing description, Licensing Options, and Fees sections, while all other line items remained unchanged.

Fees

We allocated $23,500 for combined Creative/Licensing Fees, which would cover unlimited use of up to 16 images for three years, and removed the previous exclusivity provision. We updated the web collateral license for the plate and glassware company to $625 to cover two years and up to five images.

Results

The client accepted the estimate, and the project took place a few days later. The photographer called me that night, saying, “It was awesome, man. Everyone was great and appreciative.” After the shoot, the client expressed their gratitude, saying, “Thank you for an incredibly fun partnership on the shoot earlier this week. It was a pleasure to collaborate with you and the team as we begin to bring this experience to life!”

Shortly after, the client submitted an image order nearly three times larger than what was included in the original estimate. We reminded them that the additional fees would be $1,600 per image, as outlined in the estimate. In response, the client reduced their order to 16 images. Although this was a bit disappointing for the photographer, they were still very pleased with the outcome. The final retouched images turned out beautifully and the client launched their campaign in December 2024 ahead of holiday season travel.

Follow our Consultants @wonderful_at_work.

The Daily Edit – Tracy Barbutes: San Franciso Chronicle

Tracy Barbutes

Heidi: Being based near Yosemite National Park for over two decades, how did the Rim Fire change your perspective on today’s wildfires?
Tracy: This was my first intimate experience with wildfire, as a photojournalist and as someone directly impacted by the fire. Our neighborhood was asked to evacuate, but I returned home each night to a smoky home, where I watched from my kitchen window as flames encroached into our community. I observed national and international media materialize into and out of our rural, gateway community, bringing with them certain ideas and prejudices, many of whom had almost no experience in a wildfire landscape. I witnessed fear and uncertainty in the region, especially in the early stages, which brought about a lot of mis- and dis-information. I listened to many Monday morning quarterbacks. With each new large fire, I cringe when I see similar behaviors. Here’s what I learned to be true – the firefighting personnel (firefighters, dozer drivers, sawyers, air attack, water tenders, incident commanders, etc.) – all share the common goal of wanting to protect people and property. All of this informs the work I generate with each new fire. At the time, the fire was the third largest in the state: it burned 400+ square miles. Given what the state has experienced since then, it now seems almost quaint.

How did the Public Information Officers impact your understanding of how to safely document fires?

I owe the Rim Fire PIOs a world of gratitude. I spent many days on the fire line with them, often 1-1, and they gave me the tools to walk confidently, knowledgeably into a wildfire. They also taught me about chain of command, and most importantly, they encouraged me to take the US Forest Service Basic 32 (it’s now called Basic 40). The following spring, I took the course, training with folks who went on to become firefighters. The course gave me an understanding of how fire burns in different conditions, as well as what it’s like to be on the ground as a firefighter. All of it, the PIOs, the courses – informed the work I create and how I create.
In your mind, how has social media impacted the natural wonder of the Firefall, if at all?
Having lived near an entrance to Yosemite for more than two decades, I can say that yes, social media has brought a lot of attention to Firefall. There are now required reservations to enter on weekends during the event, whereas it was a beautiful, quiet, peaceful, reflective, somewhat non-event in the pre-social media obsession days.

Once the American flag unfurled from the top of El Cap, how did the crowd react to the protest during Firefall?
There wasn’t any one big unfurling moment, so there wasn’t a collective gasp or anything from the crowd. There were mixed reactions on the ground as the flag became more visible. I heard a lot of different chatter as I moved around those gathered to watch Firefall:
“Is that a Puerto Rican flag? Do they realize the flag is upside down? Are those trump supporters up there? Oh, I wonder if this is a protest? If this is a protest in support of The Park, then I am all for it. I don’t appreciate it – no hand of man. I don’t think it should be there.”
People mentioned that they would crop the flag out of the photo if it was still there during Firefall.

Did you understand this as a historical moment considering the threats to our public lands and those who care for them? 
I didn’t understand the historical magnitude at the time, as I was focused on creating imagery and meeting deadline. With a bit of space between now and then – I absolutely understand how the act, and the imagery, ignited awareness and action. I believe the real discussions, the emotion, the action, the new acts of resistance – began once the San Francisco Chronicle (and eventually others) published photos of the flag in distress.

Did other news agencies inquire about using this photo?
Many. I did license the image to a few other agencies – as time has allowed. I’m a one-person operation, and I have been working out of the area on other assignments since the event.

Have you navigated usage and copyright infringement before?
I have had to go to battle to protect one of my registered copyrighted images. Several years ago, I noticed one of my images on a billboard while driving to an assignment. I knew exactly who I had created the image for, and we had a very clear-cut photo agreement that did not involve using my work for a billboard. My first call was to the National Press Photographers Association’s (NPPA) legal counsel. I am a member, and it is another invaluable organization for photographers. They connected me with a copyright attorney, and I took on the fight with her minimal, and sage, counsel. I couldn’t afford expensive legal bills-hence minimal counsel. It was wickedly stressful and enormously empowering – and I won. Photographers – register your work with the U.S. Copyright office!

How has being part of Women Photograph supported your career thus far?
Women Photograph’s mission is to shift the makeup of the photojournalism community and ensure that the industry’s chief storytellers are as diverse as the communities they hope to represent. The private database includes more than 1,400 independent documentary photographers based in 100+ countries. WP consistently promotes members’ work, directs members to grant and learning opportunities, and it was a lifeline during the pandemic. It’s a safe space for members to ask questions, vent, share knowledge, support and encourage one another. It’s an invaluable organization that has created, and continues to create, opportunities and awareness. If I may say, this is a non-profit organization, please consider a donation.

The Art of the Personal Project: Janelle Jones

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Janelle Jones

This personal project grew out of a desire to inject energy into my work, creatively and visually, and to explore the human form. I’ve focused on still life for most of my career and part of my interest in that is due to how careful and considered still life photography can be. It took me a long time to learn the technical skills of still life photography, but a longer time to figure out how a “Janelle Jones” still life photo should look, and once I did, I didn’t want to get stuck there. I wanted to push myself to be less cautious and to figure out how I could photograph new, less predictable subjects while keeping my own distinct visual sensibility.

I had also been wanting to photograph my sister, Lindsey Jones, a talented modern dancer who also lives in New York City. Watching a professional dancer like Lindsey at work, particularly in rehearsal or before the movement is polished and perfect, can be a truly revelatory moment about beauty and caliber of the human body. Dancers practice to be able to control their bodies’ most minute muscle movements. Lindsey’s movement is particularly impactful because of her long limbs and acute awareness of shape and space.

She’s also very energetic. So a collaboration between us seemed like the perfect way to inject energy into my work, and challenge myself on how to light and represent the human body and movement.

Lindsey and I also share a visual sensibility, and we have both long loved the work of Norman McLaren, a Scottish Canadian animator whose short animations are bold, colorful, and often hypnotically repetitive. McLaren’s Canon (1964) and Pas de Deux (1968) are both studies in motion and play on manipulation of time and space. Those two animation pieces inspired the decision to use in-camera multiple exposure and motion blur to play with how we translated dance, a medium dependent on time and space, into a single-frame photograph. Lindsey’s clothing in the photographs was also influenced by the eye-popping colors of McLaren’s works.

This project was a true experiment and collaboration between photographer and subject. It’s an exploration I hope to continue finding fresh ways to challenge myself, collaborating with other artists, and bringing new ideas into my work while staying rooted in the precision and intentionality that have always defined my photography.

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

Pricing & Negotiating: Business Owner Portraits For A Beverage Brand

By Craig Oppenheimer, Wonderful Machine

Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.

Concept: Portraits of business owners, and images of them interacting with products at a manufacturing facility
Licensing: Unlimited use of up to 30 images for five years from first use
Photographer: Portraiture specialist
Client: Beverage brand

Summary

I recently helped a portrait photographer create an estimate and negotiate a project for a beverage brand. The client was launching a new product within a larger portfolio of beverage companies and wanted to capture portraits of business owners interacting with their products at a manufacturing facility. The images would help tell the story of the product’s origins and the people behind it.

The shoot took place over a single day and focused on five main setups with variations on the same themes. The photographer and crew worked to capture 30 final images. Although the client initially requested unlimited use across all media, based on the creative brief and our discussions, the images were primarily intended for use on their website and social media. While they were not willing to restrict media use, we did convince them to limit the duration of use to five years.

Fees

Traditionally, photographers in this market have undervalued usage, and local clients, such as this one, were accustomed to more conservative rates compared to other major markets. I priced each of the five main setups at $1,500, totaling $7,500, and added a creative fee of $2,500, bringing the total fee to $10,000.

Crew

We kept the crew lean, including a first assistant for both the scout and shoot days and a Digitech for the shoot day, all at rates appropriate for this market.

Styling

After a call with the agency, they asked that we include light prop styling in our bid, with a dictated prop budget of $750. We factored in a prop stylist for both prep and return time, in addition to the shoot day, and detailed the prop budget as instructed, while noting that the final amount would depend on the creative direction. We also added a hair and makeup stylist and noted in the “client provisions” section at the top of the estimate that the client would be handling their own wardrobe.

Equipment

We allocated $1,000 for the rental of the photographer’s own gear as part of the production.

Misc.

We allocated $750 to cover mileage, parking, meals, and any other unforeseen expenses on the shoot day.

Post-Production

We allocated a few hundred dollars for the photographer’s time to create a web gallery for the client and set a rate of $100 per image for retouching, allowing up to one hour per image for each of the 30 images they would select.

Feedback

The estimate was received well, but they asked if we’d be willing to reconsider the time limitation and grant perpetual usage. I suggested that we at least double the photographer’s fee, but we ultimately included an extra $5,000, bringing the total creative/licensing fee to $15,000. While I would have preferred a higher fee, I think the shelf life of these images would likely have been around three years.

Results

The photographer was awarded the project.

Follow our Consultants @wonderful_at_work.

The Art of the Personal Project: Patrick Fraser

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist: Patrick Fraser

My friend Phoebe called me and said would I like to come and take pictures in Kenya.  She was co-guiding a group
that would be exploring biodiversity in a stunning part of East Africa.  We would be based on a nature conservancy in the greater Serengeti surrounded by the cultural heritage of the Masai people.

As I had never explored Kenya I jumped on a plane to Nairobi.

While I was there, I took pictures which told the story of the group who were traveling which they could use for their personal use.
I did however manage to capture a personal series of images which I thought would pair together well.  We often were with local Masai people and in the village, we would run into nomadic tribes who were passing through.

Once I edited my series I mixed local people, landscape animals and some off the western travelers.  I saw similarities with us humans and the wild animals.  The costume of the tribal people was particularly vibrant against the greens of the Mara.

Since returning I read the Peter Beard bio “Wild” which laid out his wild life and his love for Kenya.  I definitely would like to return there, hopefully with my family sometime as the land and the animals are truly unforgettable.

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

Pricing & Negotiating: Brand Narrative, Lifestyle, And Product Photography For A Large Clothing Brand

By Bryan Sheffield, Wonderful Machine

Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.

Concept: Photos of Olympic-hopeful athletes modeling the client’s clothes at a university sports facility.
Licensing: Unlimited use (excluding Broadcast) of up to 10 images for 6 months, and Web Collateral & Web Advertising use of up to 65 images for 6 months.
Photographer: Brand Narrative, Lifestyle, and Sports/Fitness Specialist
Client: Large clothing brand with over 200 retail locations.

Summary

I recently helped a photographer build an estimate and negotiate a project for a client developing a campaign tied to the 2024 Olympics. Ultimately, the photographer nailed the creative, and the client licensed additional images.

The project involved a single-day photo shoot at a university athletic facility in a major US city. The shoot centered on four athletes, each modeling and using the client’s athletic products within their respective sports disciplines. This shoot was conducted simultaneously with video production, each team having separate creative objectives and crews.

The initial deliverables included a series of images that captured the athletes using the brand’s apparel. Most of the photos were intended primarily for use on the client’s website and social media feeds, with some images for print and web advertising, in-store displays, and potential OOH advertising.

The client was responsible for providing all production support, products, styling, locations, coordination, talent, and talent management. They also handled all insurance, payroll, and image retouching.

Fees

It’s worth noting that this RFQ came to the photographer less than a week before the anticipated shoot date. We learned that the client had been working with another photographer, but they were not moving forward and needed a replacement quickly. The photographer and I were on the same page that their availability and attention to the last-minute project would put upward pressure on the fees.

Considering the client, creative brief, shot list, the photographer’s past work with this client, and the intended uses, I estimated $19,750 would be on the higher end of what the client might expect for a one-day shoot. However, we felt the total fees were fair, especially considering the cost breakdown: $1,000 per image for the 6-month unlimited use and $150 per image for web collateral and web advertising. We made sure the client understood the per-image pricing during the bidding process, which helped later on when additional licensing requests came up (jump to the bottom to see the final invoice).

Also, we added one pre-production day at $1,000 to cover creative meetings, planning, and crew booking. We added a tech scout at $1,200, along with $750 for a single travel day home, since the first travel day overlapped with the tech scout.

Crew

We included a First Assistant at $1,000/day for the Tech Scout and Shoot days, along with a Second Assistant to manage lighting and camera equipment on the shoot day. The client asked us to exclude a Digital Tech in the estimate, which seemed a bit unusual given the scale of the shoot, but the photographer was okay with it. The client also requested two Production Assistant swings (crew that would work for both the photography and video productions) for the shoot day to help streamline the still and video shoots and save money. Initially, I pushed back on including shared crew, concerned it would inflate the stills estimate with unnecessary items for the photographer and lower the video estimate, which we couldn’t control. However, the client insisted on including these line items while noting our concerns about inflating the bottom line.

Equipment

We included $3,000 for cameras, lenses, lighting, and grip rentals. While the photographer planned to use their own cameras and lenses, they intended to rent lighting, C-stands, sandbags, and other gear from a local rental house. We also added $450 per day for the photographer’s personal digital workstation, which includes their laptop and other peripherals. Lastly, we allocated $320 for three hard drives, one of which the client would keep.

Travel

The client would book and pay for the airfare and lodging directly. We included the photographer’s out-of-pocket travel costs such as baggage fees, airport transfers, and per diems.

Miscellaneous

The client asked us to exclude insurance since they would take care of it. Having encountered this with them on previous projects, we included a note clarifying that they would provide insurance for the production to eliminate any ambiguity.

Post-Production

We added $500 for the photographer to do a First Edit for Client Review, delivered as a web gallery. We also included estimated costs for the photographer to handle light cleanup and color work on the 75 requested images at $150/hour. The client had initially requested that they would handle all retouching themselves internally.

Results

The photographer was awarded the project the same day the estimate was delivered! The shoot was a huge success, with perfect weather, awesome talent, and a thrilled client. It was a great day filled with lots of smiles.

Additional Licensing

After reviewing the photography, the client loved the work and requested an additional 37 images. They wanted 15 images for web collateral and web advertising use, and another 22 for the retailer’s catalog and web advertising. The client also requested that the photographer do some light retouching on the images. We invoiced an extra $2,250 for 6 months of use for the 15 web collateral and web advertising images ($150 per image), and $4,950 for 6 months of use for the 22 collateral (including client catalog) and web advertising images, at a rate of $225 an image.

The final invoice included a Creative/Licensing fee of $26,950, plus an additional $5,587.50 for the post-processing/light retouching.

Follow our Consultants @wonderful_at_work.

The Daily Edit – Gate44 Artist in Residency : Colin Sussingham






   

Graphic Design / Art Direction:  Elle Rotstein 
Photographer: Colin Sussingham

Heidi: Was the desire to make something tangible born from getting away from the computer, screens, and behind a lens?
Colin: I’d say the goal generally for my personal work always has that in mind. Making something physical, whether it’s a book, zine, poster or just prints is really important to me. As a society we’re obviously fed way too much imagery through social media, streaming and advertisements, so making something that is tactile and can give the viewer a moment to pause and actually hold printed work is something special and meaningful to me.

In this age of digital overload, what suggestions do you have for those who want to get started making something physical?
My advice would be just go for it and don’t be afraid to experiment or mess up. I’ve been making zines since 2009 and to this day I still make some on a shitty laser printer at my house, and I still mess up my sequencing and flipping pages incorrectly when trying to print front and back. It’s all part of the fun and the process for me. There’s a ton of websites that offer affordable and high quality zine printing and many helpful tutorials on how to lay out artwork for print. Or if you have any friends that work corporate jobs you might be able to get them print some off for you at work. I did that for years. 

How much did the cultural immersion of being in Milan for the Gate 44 residency inform the work?
Milan as a city didn’t play much of a role. All the photographs were made prior to us arriving in Milan, and my wife, who attended the residency with me, had completed 75% of the layout prior to us arriving as well. We treated the residency like a full-time job, so we mainly got to explore the city in the evenings and on the weekends.

What was the creative intent of the book Constructive Interference?
This will be a long answer because there were multiple steps that brought us to the book concept and title. Originally we didn’t have a fully thought out idea. I took 100s of photos based off of Elle’s creative direction and my personal inspirations and then she sat with everything and made connections between the new images and many from my archive. Since she’s also an artist that mostly works in analog, we both collaborated on altering my digital works through collage and painting and then retaking photos of the new pieces to bring them back into the digital world.  The concept grew organically from Elle’s layout where she was making physical connections between my photos, one image would bleed into the other through the seam. While we were at the residency we didn’t have a title but we knew we wanted to express how human beings and nature are intertwined if you just pay attention. While we were brainstorming  titles I started researching water ripples since we had a few images in our layout. The term “constructive interference” refers to when two waves or pulses (whether it’s water, light, sound) align in sync and create a wave of greater magnitude than it’s original parts. We felt that it was a perfect title and metaphor for the book for many reasons. First, we were making connections between images that felt stronger once paired together, second, we were actually interfering with the images through our collaboration, physical touch, and all the printing methods. Lastly, the fluidity of the accordion binding and the silkscreened water pattern connected back to the water ripples that lead us to the title.

Are these pairings commentary on biomimicry?
Biomimicry definitely comes into play. A lot of the work I’ve been shooting over the past few years has related to that theme in some way. Not only how we as humans copy what we see in nature, but finding moments within nature that relate to each other. Finding connections and also moments of contrast. There were some pairings that came from happy accidents and some that were much more intentional. A lot of it is to the credit of Elle’s art direction though. She spent a lot of time composing the layout

How did this idea evolve, and were you and your partner involved in the program?
We were invited to do the residency in March of 2024. Our time slot was going to be the first two weeks of September that year, so we started working on the project pretty much immediately after we found out.
My wife is an artist and we collaborate often on projects, she did the art direction and design/layout of the book. We hand-printed it with two print/book binding technicians from the residency.

Was this more of a book-making process and photography sequencing experience?
Yes, our intention was to create something special between the two of us, and different from what we both typically create as artists. Both Elle and I have printmaking experience from our college days, but this was a totally new direction for me in terms of creating an art object. I’ve been combining analogue techniques with my photos for many years now, but I had never thought about hand binding my work. This experience definitely opened my eyes to another level of photography and presentation that I would like to continue to explore. In terms of the concept and photography sequencing, it was very fluid and experimental. We didn’t have a concept at the start, we just gathered inspiration and let the idea behind the book unfold naturally.

This looks like 4 accordion signatures, hand-bound with a belly band – were all these new techniques for you?
Yes these were new techniques for us. One of the technicians at the residency is focused solely on book binding, so she was there to walk us through the process and bind the book while we worked on printing and the design.
If the book is open end to end, it’s about 18 feet or more. We printed on two different kinds of paper, so the pages had to be glued page to page with an overlap at certain points.

Tell us about the overlap.
They had to overlap because the book is made up of two different kinds of paper. Due to that we couldn’t print in one continuous sheet. We printed on a paper with a metallic sheen and some that were more matte. So there were spreads where those two papers met and therefore had to be glued together on their backsides.Elle’s art practice involves drawing with graphite and black ink, and she felt strongly about using a paper that could create that same metallic shine effect as another nod to combining our two art practices. Once printed I also felt it added a level of depth that the book wouldn’t have had if we printed the whole thing on one kind of white paper. We individually silkscreened the back of each page with an inverted water texture from the book.

Can you describe a typical day in the Gate 44 program?
There’s an apartment at the residency so you’re staying right next to the studio. We would normally start working around 9am, break for lunch, (Italian work lunches are apparently around 1.5 to 2 hours, which we loved) fresh pasta from a small family run spot that everyone who works at the residency goes to. Of course finish with a coffee or tiramisu before going back to work until 6pm. Then we’d explore the city, have dinner or meet up with friends at a bar, sleep and repeat.

Assume all the photography was collected before the project and then the body of work took shape while there?
All the photographs were taken before, the majority of the design and layout as well. The first week was mostly experimentation and troubleshooting with a variety of media and printing methods (collage,silkscreen,relief printing,painting,burning). The second week was focused mostly on printing and binding. We made an edition of 4 books.

What are you working on now?
I’m working on publishing a new personal photo book that I’ve been shooting since 2020. In the process of reaching out to publishers currently.

The Art of the Personal Project: Karan Kapoor

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Karan Kapoor

Ganpati Immersion: My First Project

This series holds profound significance for me—marking both my return to Mumbai, the city of my birth, after years at boarding school in England, and my debut as a photographer. Through the lens of the Ganpati festival, I sought to reconnect with the city’s energy, its traditions, and its soul.

The festival culminates in a moving ritual: the immersion of Lord Ganesh idols into the ocean, symbolizing renewal and impermanence. With a pair of Nikon FM cameras loaded with Kodak Tri-X 400 film, I ventured into the vibrant chaos and quiet beauty of the celebrations the morning after… At the time, Tri-X film was hard to come by in Mumbai, and I had only 3-4 rolls for the entire project. Every frame mattered, and each shot demanded intention and precision—a limitation that shaped my approach to storytelling.

One defining moment came when one of my cameras slipped into the sea—a loss that mirrored the themes of the festival itself. Fortunately, the camera was repaired, reflecting the spirit of resilience and restoration that characterized those times and became an ethos for my creative practice.

Shooting in black-and-white with Tri-X film allowed me to focus on texture, contrast, and emotion, stripping the visuals down to their essence. Each photograph captures not only the event but the layers within it—the intricate artistry of the idols, the shimmering water, and the heartfelt devotion of the people.

This project was a deeply personal journey. Returning to Mumbai after my time in England gave me a fresh perspective, allowing me to see the familiar through new eyes. Documenting the Ganpati festival reaffirmed my belief in the power of photography to preserve fleeting moments, honor traditions, and reveal the extraordinary within the ordinary.

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

The Art of the Personal Project: Fulvio Bonavia

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Fulvio Bonavia

BEAUTY INTERRUPTED

This series questions the nature of beauty, while simultaneously showing the beauty of nature.

When I returned to my studio in Milan just after lockdown, my aim was to capture the inherently perfect aesthetics of these plants. Maybe it was the time and place of the shoot, but something about beauty for its own sake didn’t feel quite right. As I was working, my eyes fell on a piece of plastic, which I dropped onto a flower, interrupting its beauty. In a way, this is exactly what is happening to our planet – the disturbance on nature that can no longer remain hidden.

To see more of this project, click here

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

The Daily Edit – Respect, curiosity without judgment, human to human. By Sarah Sherman

 

Sarah Sherman

Heidi: You attended the event as a photojournalist and part of “the huddled masses” – can you unpack how you felt like you were both?
Sarah: Everyone was expecting D.C. to be cold, but as all major events moved inside or were canceled entirely, everyone was left outside with dwindling options, including press.

The photographers with indoor access were swiftly cut down to a slim group of AP and White House Press Pool photographers stationed inside. Most press passes became mute—they didn’t get you inside the Rotunda anymore. You had access to the streets like everyone else.

The Capital 1 Arena was opened as a holding shell for the simulcast. It was the official backup location, so that’s where most of the core base of Trump supporters were going, and I was going with them. We all walked together trying to find the place.

As part of the “huddled masses,” I shared in the frustration, cold, and confusion. But as a photojournalist, I was there to observe and catch the images that illustrated this complicated political and emotional backdrop, and the historic day. Being in the cold gave me a physical show of the disparity between the wealthy attendees’ experience and that of the everyday supporters.

The city was fenced off like a maze. Members of the Special Services, police, National Guard, and military manned the barricades. As such, they were the only people to ask for directions. We asked guards at every gate we passed. They simply didn’t know where the Arena was or how to get there, and it seemed they hadn’t been told. And it seemed like it was on purpose. The disorganization and lack of information for the people felt almost cruel, or, to assume the best of the Trump Administration, a huge failure in planning.

There was a massive lack of pomp and circumstance. Sharing in the same experience as the average Trump supporter showed me the event’s class divide—for the more well-to-do attendees there were packed and patriotic schedules—spreadsheets filled with exclusive galas, private watch parties, luncheons, music, and a banquet of indoor events that you either had to pay quite a lot for, or be invited by an insider. For the average person the choices were to either wait in line for two hours to see Trump simulcast on a screen, or watch from a bar if there was any space/tickets left. Most bars and restaurants were not allowing free entry to see the inauguration on their TVs.

You did a stellar job at dealing with comments on IG about the bag pile and the polarizing narrative by thanking the person for their insight and knowledge. In a few words, how do you use respect as a tool during these dynamic times?
Yes, a woman in my comments wrote that the experience I described of attendees being required to throw their bags into a trash pile to enter the arena was not her experience at all. I know what I saw, so I took no offense. I sent her a link to a video of all the piles of bags. She commented back that actually her bag was one of the bags in that pile, but that it was more than worth it for her, and that’s why she did it. I thanked her for sharing that honesty, because that is the truth that people want to hear. A lot of Democrats would be quick to ask what could compel someone to throw an LV purse away to see a simulcast in an arena, but when we listen, we often get the answers. I really felt honored that she was able to let her guard down and share that with me, and my followers.

You had a lovely and very human framing of your images on IG, “We are all brothers and sisters on this earth together” – how do you let those you are photographing know you come in peace and respect?
We really are all in this together whether we like it or not. The hate won’t help. Things might get a lot worse and they might get better–those who voted for him will experience the outcomes too, just like people who didn’t vote for Trump. The way I view it, there is evidence in the world to support any conclusion. Respect is about recognizing the humanity behind every perspective, even when it’s challenging.
My approach is rooted in nonverbal safety–I try to attune to the emotion of my subject and match it so they see me seeing them. I rarely cover my face with my camera—I want them to see my eyes and share a moment with them. Or if they’re smiling and singing I smile and sing too so they know I’m with them, and not here to embarrass them. By being present and engaging with my subjects in a truly curious and nonjudgmental manner, they know I am a friend. Sharing moments of camaraderie—whether through conversation, shared laughter, or simply by showing gratitude for their openness— helps establish that trust. When people feel respected, they’re more willing to let you into their world. And how boring would it be if I only knew people who dressed and thought just like me? I want to see the circus. I want to be immersed in the circus.

Observe History: As an observer, you bring an aesthetic and POV with your framing and the moments you select. What were you trying to communicate with this image set?
I wanted to show moments of extreme highs–screaming, singing, embracing–with more somber images of people in the cold, to show the whole gamut. The “huddled masses” and their sacrifices and big emotions were so visually different from the exclusivity and mild smiles of wealthier attendees’. I was highlighting the tension between unity and disparity.  By highlighting the perseverance, emotions, and camaraderie of the people in the cold, I wanted to show the commitment and resilience of everyday individuals, and what that looks like. There were high spirits amidst harsh conditions, reflecting a realistic view of the event–Trump’s supporters were all there because they wanted to be, and come rain, snow, or shine, they were not giving up on seeing him sworn in, even if they were left out in the cold.

What was left out of frames on the image sets? Meaning, what was happening outside the frame that didn’t support your POV, if anything?
Some moments of hostility among the attendees were left out—not that they didn’t happen, but if there was a fight in the Capital 1 Arena line, the offenders were removed immediately, and the police were quicker than I was. These next four years will be a shared experience for all Americans no matter if we voted for him or not. Images that reinforced oversimplified or harmful stereotypes were left out. Images of angry white women were left out (too much of the blame for Trump’s success has already gone to women). It’s important for me to show viewers that not just white Americans attend these events. I wanted to include what I believe is a powerful and underestimated diversity amongst the President’s supporters. Additionally, the experiences of those inside luxurious events weren’t my focus. I didn’t include images of law enforcement even though that was a staple for me when I documented the Republican National Convention. They weren’t the focus, the people were. I caught glimpses and images of opulence in hotel lobbies, or in lines for fundraising Galas, and even outside, but the story to me was more about staying aligned with what I really saw–the narrative of the “huddled masses”, and what seemed to me like a suddenly discarded pillar of Trump’s supporters–the poor and working class base.

How did you get to the point where they were dropping pants to show their tattoos in total elation?
Moments like these are often born from genuine camaraderie and mutual trust. He was elated, he was so proud to show me his tattoos and that his commitment to Trump had paid off. And that his guy won. I encourage people by talking to them while I’m photographing. I say what I really feel, and I give them compliments; “Dude, this is insane and badass, you’re so brave,”. When he dropped his pants, I knelt down on the floor of the bar to look. Once I did that, a whole crowd gathered to take their own photos because they saw his art being respected and they realized he wanted his art to be seen. My ability to connect with people from a place of curiosity—without judgment, human to human—makes people feel comfortable and safe enough to express themselves freely. Moments of unfiltered reaction are easily able to be photographed when people feel seen and respected.

By being present and effusive in a celebratory atmosphere, I build verbal and nonverbal rapport with my subjects through shared energy and curiosity. Their joy makes me feel joy, because it’s very real and it’s intimate. When I hear a man belting out ‘Glory Glory Hallelujah’ with the choir on the bar TV, I feel the power and vibration of his voice and how genuine his feelings are, even on a controversial subject. I can feel their relief and excitement. In those moments I am totally present with them, not thinking of any potential “worst case scenario” outcomes of the election. In those moments I am embedded in the atmosphere and that alignment allows the images to almost flow through me with very little decision making.