(click images to make bigger)
Thursday: 1-24-13
Creative Director: Sam Syed
Art Director: Tod Detwiler
Photo Editor: Thomas Payne
Photographer: Travis Rathbone
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Photographer: Travis Rathbone
When I started blogging anonymously over 5 years ago the point was to blow off a little steam, check out this blogging thing everyone was talking about and communicate with other Photo Editors about very mundane things that made up our jobs. This turned out to be much more interesting for readers than I ever imagined. That part of my blog life was short lived unfortunately, but I always expected others to pick up the reins, so I was delighted to recently find a group of Art Buyers blogging anonymously under the title Art Buyers Are People Too. I fired off a few questions and here’s what they have to say about themselves:
APE: Why did you start “Art Buyers Are People Too“, do you think people don’t know it or are you just having fun?
ABAPT: It started off as just a little fun. In the beginning we were just posting silly things that people within the industry said to us. But it quickly changed. Honestly, it sometimes feels as though people don’t know what we do exactly; even those we work with on a daily basis within the agency walls and outside as well. Agents, photographers, photo assistants, stylists, and producers have all said to us, “You do that?”. It’s such a multi-faceted position that we wanted to put it all out there in the open. What started off as a fun spoof, turned in to much more. We began to post about our likes, loves and occasional dislikes and lately we’ve been posting more about what we handle. We see the blog as evolving and we’ve made tons of goals for 2013. You’ll see a lot more from us very soon!
APE: Are there more than one of you? Do you all work in the same agency?
ABAPT: We are a group of Art Buyers at the same agency, but very connected within the Art Buying community. We reach out to other Art Buyers on a daily basis.
APE: Do you plan to remain anonymous?
ABAPT: For now, yes.
APE: I’ve seen your hands, promo wall, mail stack, inbox and feet. Do you realize someone will put the pieces together?
ABAPT: Of course! Some people already know who we are, but are respectful of our privacy.
APE: It seems that you are talking to your fellow Art Buyers, what is your message to them?
ABAPT: We are really speaking to the photo/illustration community as a whole. We have so many friends, business partners and acquaintances who we are communicating with as well. We don’t have a “message” per say. We just want to share our experiences and thoughts and hope that it helps demystify what our role is and to show the different responsibilities of being an Art Buyer.
APE: You have very rich tastes in photography. Do you work for very important clients?
ABAPT: Aren’t all clients important? ;) We love all levels of photography and have taken a real interest in emerging photographers in the past two years. We believe that anything can be produced and we look for the right people and teams to accomplish whatever comes across our desks.
APE: Is there a difference between photography you love and photographers you love to work with?
ABAPT: Yes and no. We certainly have photographers whom we admire and would love to work with someday. Of course there are the greats and the living legends and then there are those with the amazing energy and vision. We love rewarding those who have great attitudes. It bums us out to push for and hire someone who gets on set with their own agenda or just looks at ad work with dollar signs in their eyes. We have been incredibly fortunate to work with some of the best out there. We believe in asking anyone if they are interested and love being surprised by a willingness to collaborate and those who simply bring it and kill it. There is nothing like the perfect fit.
APE: What does the future look like for Art Buyers?
ABAPT: We hope it’s full of big, bold projects! We are lucky to work at an agency that involves us heavily in the creative process. They insist on an Art Buyer attending each shoot, which can be grueling during busy season, yet so rewarding to see the final product. Many believe that with print usage dwindling, the Art Buying world will follow. We’re much more positive than that, and It’s our hope to evolve with new media. We’ve been working on video, cgi, animation and so much more and we welcome every project that hits our desks. It’s all about a willingness to change with the industry.
Learning to promote one’s fine art is both daunting and only occasionally rewarding; it’s required me to get over my shyness, my tendency towards self-effacement, my fear of self-promotion (how unladylike to promote oneself!), and it has forced me to accept rejection…it’s not for the faint of heart! But I discovered that little successes lead to bigger ones – as long as the work is interesting and challenging and the craftsmanship, solid.
via Two Way Lens.
Photographer: Williams + Hirakawa
local journalism’s occupational self-image, its vision of itself as an autonomous workforce conducting original reporting on behalf of a unitary public, blocked the kind of cross-institutional collaboration that might have helped journalism thrive in an era of fractured communication.”
via paidContent.
Scott B. Davis is a San Diego-based fine art photographer. He recently had solo exhibitions at Hous Projects in NYC, and at the San Diego Museum of Art. His work has been reviewed in the New York Times and the New Yorker. Scott is also the Director of Exhibitions at the Museum of Photographic Arts, and the founder and director of the Medium Festival of Photography, which debuted in 2012.
Jonathan Blaustein: It’s a New Year, and I wanted to inaugurate a mini-series interviewing people who represent the new pathways to success in the 21st Century. I can’t speak to what it used to be like, but it seems many of the folks who are getting their work out in the world are creating multi-pronged careers. Multiple talents, multiple income streams.
Of course, I thought of you. We met back in 1998, in a Photo 3 class with Patrick Nagatani. Is that right?
Scott B. Davis: Yeah.
JB: Our audience knows a lot about me, but they don’t know what I was like back then. Do you have any embarrassing stories about me from back in the day? What did you think of me when we first met?
SD: (laughing.) Let’s see. (long pause.) You were a guy who seemed to think he had it all figured out, and wanted to jump right in the deep end with everybody else. I say that with all due love and respect.
JB: Of course. You’re allowed to make fun of me. That’s the point.
SD: What I also love is one of the early memories, where you then turned it on me. You said, “I couldn’t stand you when we first met. You were this guy who just knew it all.”
JB: You knew a lot for a young guy.
SD: I think the bottom line is we both approached the medium from a very different place, personally speaking, but with a lot of passion and drive to make it a career.
JB: Well, you had a free shot at me, and you didn’t exactly take it. Classy. Let’s move along, though.
You are a working artist, and just had a big solo show in New York at Hous Projects. You’re also the Director of Exhibitions at the Museum of Photographic Arts in San Diego, and you just started your own photography festival, called Medium, from scratch. And you’re doing all three of these different jobs at the same time.
SD: Yeah.
JB: Why?
SD: Why?
JB: Yes. Why?
SD: I guess it goes back to that undergraduate experience. I knew I wanted to be heavily involved with this medium from a very young age. As I’ve grown older, and watched the world diversify around us, I realized there’s no singular experience that’s going to fulfill all the hopes and desires I have as an engaged photographer.
Working at a day job gives me these office skills, for lack of a better word, that allow me to understand the nuts and bolts of the industry. As a fine art photographer, that part goes without saying. It’s expressing personal beliefs, wishes, taking wild
attempts at making statements without language. That drives itself.
For the festival, it’s a culmination of those two things. It’s an opportunity for me to say, “How can I create something in my community that reaches other photographers, that gives other photographers a platform and a voice, and that engages me in a new way with photography itself?”
JB: It’s all really heady and high-minded, but isn’t there more to it? Isn’t it, the day job pays the bills, and the festival is where you party, and the art is where you get your crazy out?
SD: (pause) I guess you could put it that way too. The day job pays the bills. And as you know as well as anybody, it’s a dangerous trap. It can be.
But for the festival, it really is about creating a space and a place for other photographers. If it were just about a party, I’d have a party. It’s a business. Really a mega-business, for one or two people to undertake.
JB: I like to put my finger up in the wind and see what people are thinking about. Now that the worst of the Economic Collapse has passed, it’s good to see people come out of retrenchment mode and try to build things. Try to grow their own capabilities, so I thought you might be able to give us a little insight.
We’ve got readers around the planet, and thankfully photo festivals continue to pop up. But there are a lot of communities out there that could benefit from opportunities to see work, and meet new people, learn and grow, kick back a glass of wine.
You shared your motivation a bit, but I’d like to dig a little deeper. Did you always want to do this? Or was it a random idea, and then you decided to put your nose down? How long had you been planning the Medium festival?
SD: About 18 months. But it’s interesting when you materialize something like this, and then you achieve it. You can look back in hindsight and have a little bit of clarity about where it came from.
When I first moved back to California, there was a part of me that wanted to start a center for photography. A do-it-yourself frame shop, and a place where photographers could come together and mount exhibitions. Host lectures, stuff like that. It was 10 or 12 years ago, though. But I didn’t have the personal need or the experience to do it.
But to cycle back to 10 years of working as an industry professional, you start to learn how things operate. What it takes to organize something like this. That, and watching other art fairs and festivals crop up all over the world, it makes you realize there are micro-communities as well as macro-communities that want to have these experiences.
I guess what I’m saying is it’s a lot of world experience that comes together and makes you realize you can take a nascent idea and start to create something unique for this region.
I’ll give you one example. Photo LA, the established photo fair, has really changed a lot in the past several years. One thing I realized it became, by default, was a place for photographers to meet. Photo LA does their own programming. They had Stephen Shore out last year. They bring in big names.
But as that really changed, and less photographers were attending it, because of personal grievances, or not liking the fair, or it not having the same energy, I realized that that community in Southern California could use a place to come together like photo LA.
I’m not trying to create photoLA, through Medium, but when I realized that there’s nothing like this in Coastal Southern California, I thought we could really use something to get the creative juices flowing.
JB: I couldn’t go this year, unfortunately, because the festival was two weeks after the new baby came. I still feel bad about it, but I’ll be there for 2013. Big ups.
Earlier, though, you mentioned 10 years as an industry professional. I know you started out cutting mats in the bowels of the UNM Art Museum in Albuquerque. You were an exacting dude with a good internship.
Then, you started as a preparator at MOPA, and have worked your way up to the Director of Exhibitions.
SD: Right.
JB: Have you had any experiences over the years where you were taken less seriously as an artist because you were working as an arts professional? Or were there situations where anyone tried to hook you up as an artist to get in with the museum? Over the years, have you noticed any changes in the way people perceive a hybridized career?
SD: If anything, I’d say it’s gotten more difficult. I don’t know that people look at me and say, “Wow, he’s this multi-faceted guy.” They usually look at me as wearing one primary hat. It’s challenging, because, particularly as a museum professional, I don’t want to breach that trust, or cross that line.
Maybe I’m wrong, but it seems to me that people want to reduce you to one simple thing.
JB: I can relate. When the writing started to take off, there was a time when I was worried that people would know me more for this than for my art-making. But very quickly, I realized that if people know me at all, then I’m fortunate. I prefer they know me and like what I do, rather than wanting to firebomb my house, though.
But getting back to Medium, now that the festival came off successfully, was there anything you learned that really turned your expectations on their head? Was there any part of the process that caught you off guard?
SD: I don’t know if I can give you a good answer to the question.
JB: No? Should we just move on?
SD: Well, the reason being is that it’s anything that anyone would tell you. Anybody who’s done it, or anybody with common sense will know it’s a lot of work. And then people will turn around and ask you, “How did you do that?”
Getting back to which hat you wear, and how people associate you, it’s interesting to me, when I step back and take it all in, I’m not to worried about how people are going to categorize me. I know that doing every single one of these things is not motivated by profit, or fame or any kind of worldly riches.
JB: Speak for yourself, dude.
SD: Come on, now. It’s motivated by a very deep-seated love for what I do. From my perspective, I see it all as part of a rich life. I go to my day job, I come home and work in the darkroom, or shoot photographs. I organize a festival. To me, there are not always clear boundaries between those.
As far as advice goes for someone who’s thinking of starting something, if you’re really passionate, and you have the inclination and the capacity to do it, I think that’s the most important question to ask yourself. Because everything else has
to come from within.
JB: I ended 2012 with a column that suggested to folks that perhaps this would be a good year to try to stretch yourself, take a risk, try something new. Looking at what you went through, having a solo show, buying and renovating a house, putting on a festival and working full time all during one Summer. Wow.
Now that it’s behind you, what did you learn about yourself? Are you actually a more capable human being for pushing yourself to the limits?
SD: Definitely. I achieved what I set out to do, which is to give added dimension to a community that I passionately feel could use it. That’s something I can’t underscore enough for readers, is this idea. If you really believe in what you want to do, whether it’s to start your career as a photographer, or to start a festival, or create a publishing company. If you believe there’s a need for it, that it makes sense…this is just Business 101. Then it’s totally worth it to stretch yourself.
If you’ve done your job right, you’ve added value to the community. Whether it’s your community by zip code, or by theology. You’re adding value.
JB: Thanks for the honesty. Is there any cellphone footage of you berating an intern during Medium, like Christian Bale? Did you ever lose your shit? You might as well admit it right now…
SD: No. I don’t lose my shit. It’s something I work at more and more as I get older.
JB: I get it. I used to be a hothead, and now I’m not. I’m much happier this way.
But I wanted to shift to the museum for a second. I noticed on the website that you guys have a show up now that was crowd curated by your audience?
SD: Yeah.
JB: You guys gave your audience a chance to vote on pictures from a certain grouping, and then you showed the highest rated pictures in the exhibition?
SD: And the lowest rated.
JB: How did it work?
SD: There are forty photographs on exhibit that the crowd curated. The photos with the most and least votes are highlighted in the exhibition. Because it’s not always about winners.
JB: Forgive me if this is an obvious question, but wasn’t anybody afraid that this might prove the irrelevance of the curator as tastemaker, if the crowd can do as good a job? What’s been people’s reaction to the idea and the show?
SD: The reaction has been really positive, all the way around. The idea was born out of crowd-sourcing in general. The museum is really there to serve the community. Our photographs are held in the public trust, even though it’s a private museum. Why not give the community an opportunity to take an active role in things?
It also allows us to learn things about our collection. It’s one thing for an educated person to make decisions about what’s going next to what, and to develop thematic ideas. But it’s also interesting when you let non-experts look at something and discover new things, and in this case, new images.
It allowed us to ask some hard questions. How strong is our collection? Let’s be real. Let’s be honest, and not hide the duds. And, of course, we don’t believe it’s undermining the role of the curator.
JB: I know it’s off topic, but I think we came up with a new drinking game. Every time people read the word community in this interview, they have to do a shot.
Seriously, though, what happened when the crowd picked? Was it just, oh, they love Henri Cartier-Bresson, and nature and cowboys? Could you learn anything broad from their preferences?
SD: Well, the top three pictures were a photo by Kenro Izu of a sacred Tibetan mountain, a photograph by Bradford Washburn of climbers on an icy peak, and the classic photograph of a nuclear explosion on the Bikini Atoll. Think about that for a minute. People are responding to photographs that elicit emotions. Beautiful pictures of mountains elicit primal emotions, or fantasies about what the world should look like.
The lowest ranked images are basically abstract photographs that, when they’re set out there, on their own, without a voice, don’t make sense to people. Clearly, people didn’t respond to them.
JB: So they prefer the epic, and they eschew the abstract. At least in this experiment. That is not particularly surprising. But it sounds like it gave you guys a chance to get your own metrics in an evidence-obsessed society.
As far as your own work goes, you spend a lot of time rambling around empty deserts, at night, with a big camera. I read an interview a couple of years ago with Robert Adams, and he talked about having someone with him to watch his back, when he was shooting at night in Colorado Springs.
Is that something you’ve had to do, or do you just roll the dice?
SD: I roll the dice, and nothing that exciting has ever happened to me. The worst thing is people in Los Angeles, who find me in the middle of the night, and are whacked in the head, and think I’m making a movie.
Out in the desert, it’s a different story. The worst thing that happens is the border patrol comes by in the morning and says there was a lot of activity last night. You guys had neighbors.
JB: For years you’ve been out there working, in the middle of the night, when the rest of us are asleep. What’s the fascination?
SD: The fascination is discovery. I’m a landscape photographer. But as landscapes in the Western US become more and more well known, more and more seen, I’m interested in letting the camera help me discover worlds that I didn’t know existed otherwise. I’m looking at the world and seeing how it’s transformed, the other 50% of the time. In the darkness. Once the magic hour happens, most people head off to the bar to knock back a drink. Not me.
Photographer: Fredrick LeGrange
“There are lots of brave war reporters who aren’t thinking in particularly complex ways about art. There are lots of brilliant artists who wouldn’t be caught dead getting shot at. There are plenty of brilliant and brave people who are not particularly compassionate,” he says. “Tim was truly all three and it made for an absolutely extraordinary person.”
via BBC News.
I’m speaking on a panel today for Photo LA from 3:30 – 5:00 at the Santa Monica Civic Auditorium. If you are attending come say hi. Here’s the info:
Sustainable Business Models: Continuing the Conversation
Monday, January 21, 3:30 – 5:00pm
Panel discussion moderated by Richard Dale Kelly, featuring Allen Murabayashi (Chairman and co-founder, PhotoShelter), Rob Haggart (Editor, Photo Editor and former Director of photography for Men’s Journal and Outside Magazine), Stephen Mayes (Managing Director, VII photo agency) and Robert Henson (Founder, Evolve Images).
More info here: http://www.photola.com
Photographer: Ryan Pfluger
I’m in a bad mood right now. Grumpy, surly, sour. Take your pick. Why? Because I’m cold, deep in my bones. Nobody likes a whiner, but it’s been well-below-zero here in Taos for more than a month now. Each day, I wake up hoping this arctic wave will break. No such luck.
I know some of you are reading this in the Southern Hemisphere, or straddling the equator. Hell, even my parents were smart enough to high tail it down to Mexico. To all of you, I hope you’re happy. Enjoy it. Because the serotonin doesn’t pump as freely when everything is bleak, gray and dim.
Even now, as I try to put this foul temper behind me, I’m having trouble. The words don’t flow as well when your mind is trapped in a negative feedback loop. Too. Cold. To. Be. Witty. Today.
So what is a hard-working columnist to do? Keep bashing you over the head with complaints? Move to Mumbai? Take a bath in chicken soup? All respectable options, but none seem right.
I have a better idea. I can re-open and flip through “in almost every picture.”, a new book published by Erik Kessels of kesselkramer in Amsterdam. (What would I do if I were in Amsterdam right now? Do you have to ask?) Let’s pause a moment while I actually do look at the book again.
OK, I’m back. And I feel better already. This is one of the funniest, strangest, and most oddly heart-warming books I’ve seen in a long time. If ever. (No, it’s not genius. But that is a big threshold to cross.)
So what is it about? Apparently, one of the publisher’s acquaintances spotted this project on the web, and then the book was born. In almost every photograph, we see a middle-aged woman standing fully clothed in water. Her name is Valerie, and she and her husband Fred are the team behind the project.
I suppose we’d call them amateurs, but then again, they’ve got a book, and most of us don’t. Valerie is a willing subject, and Terry has photographed her, over the years, in fountains, pools, oceans, lakes, showers, you name it. The only catch is that she’s wearing clothes, and standing in water. Or wet, having poured a jug over herself.
It sounds like a concept cooked up out of irony, but it’s not. The end statement mentions the thrill of eroticism, and I guess it’s there. Maybe. Thankfully, though, the book is not made out to mock Valerie either. While she doesn’t look like anybody’s mental vision of a model, she does know how to vary her expression, and to play along. It must take a lot of guts to show yourself this way, especially as she ages over time.
I know many of you look to this column to see what books you ought to buy. But that’s never my motivation. I’m looking to find things that are interesting, innovative, thought-provoking, important, powerful, inspirational, bizarre, or absurd. It’s a high standard, and maybe I don’t always get there. But today, at least, I’m less grumpy than I was five minutes ago. So that’s something.
Bottom line: Weird, fun-loving book by amateur photographers
To Purchase “in almost every picture” visit Photo-Eye
Full Disclosure: Books are provided by Photo-Eye in exchange for links back for purchase.
Books are found in the bookstore and submissions are not accepted.



Photographer: Wayne Lawrence
Late on Monday a Manhattan judge ruled in the Daniel Morel case against AFP and the Washington Post that both news organizations infringed his copyright by republishing images that he posted to Twitter during the Haiti earthquake 2 years ago (download the 58 page ruling from NPPA here).
The case was originally brought against Morel by APF, because he was complaining loudly that they stole his images off Twitter, so he then brought a counterclaim against AFP, Getty Images and the Washington Post. It’s certainly the case to watch when it comes to photography and social media. According to the NPPA blog (read the whole post here):
“Based on the evidence presented to the Court the Twitter TOS do not provide AFP with an excuse for its conduct in this case,” the Court noted in finding that “The Twitter [terms of service] provide that users retain their rights to the content they post — with the exception of the license granted to Twitter and its partners — rebutting AFP’s claim that Twitter intended to confer a license on it to sell Morel’s photographs.”
and
In her well-reasoned 58 page decision Judge Nathan granted Morel partial summary judgment ruling that “AFP and the Post are liable for copyright infringement as to the Photos-at-Issue.” But the court rejected his “arguments regarding the scope of statutory damages available under the Copyright Act and DMCA.” The judge also denied motions for summary judgment with regard to whether the infringements were willful; as well as the “claims for contributory and vicarious copyright liability.”
So, there’s more to come in this case, but everything is looking good for photographers who post images to social media sites, which brings up my next point. Remember when everyone was outraged that he posted breaking news images to twitter in the first place. The attitude was more “that’s what you get for not using proper channels” instead of support for photographers trying to carve out professional use of these services. Jeremy Nicholl didn’t forget and his post on this latest ruling (read it here) recalls this gem from Visa Pour L’Image Director Jean Francois Leroy:
a photographer should never put his images on a social networking site. If you put your image on Twitter or Flickr and find that it’s been stolen by someone else, well… tough.
That’s not unsurprising given JF’s role in packaging and selling stories in the traditional manner and Twitter’s role in simply blasting it out to the internet. The key takeaway for me from all of this is that even Twitter is unsure what it’s business model will look like in the future, but professional photographers who use the service can help shape how these services will work. Help them understand the great value of professionally produced content. It’s still the wild west out there and it’s not going to be pretty, but photographers who experiment and defend their copyright should be applauded.



Photographer: Sebastian Kim
On December 6th the Google Drive Blog announced that “5,000 new photos of nature, weather, animals, sports, food, education, technology, music and 8 other categories are now available for your use in Docs, Sheets, and Slides” with no mention to how they were acquired or what type of license they come with. If you have a google drive account (comes with gmail and google apps for business) you can create a document and when you go to insert an image you can search google, life or stock. There’s a notice that the “results shown are labeled for commercial reuse with modification” but other than that you can insert the image results in your document and away you go.
It all seems quite mysterious, but luckily some istockers uncovered what’s really going on. In a forum post on January 10th an istock contributor is alarmed to find one of their images in the search results and once they place “it into my document at 1,066 x 1,600. No attribution. No meta-data. No license. No link.” This post is followed by 537 comments then the thread is locked.
On January 11th a forum post titled “Google Drive + Update” is made by mr_erin who appears to work for istockphoto with the following information:
“This is a license deal arranged with Google through Getty Images”
“There may eventually be additional content added to this pool/agreement”
“Google licensed these images for use by Google users through the Google Drive platform; Users of this platform are granted rights to place this imagery in content created using Google Docs, Google Sites, and Google Presentations, which end uses can be for commercial purposes.”
I haven’t really dug into the forum posts to see what else is being said or located other sources for the story. The photographer who emailed me about it (Don) says that Getty/Flickr photographers are being paid a one time fee of $12 for the deal.
I’m positive that Getty and Google will figure out a way to lower the bar even further at some point, but this is the lowest I’ve seen it. Gmail has 425 million active users worldwide according to Wikipedia. That’s some serious fractions of a penny for a license.
I have to say over the last few years, I’ve seen a real trend towards over art direction. I suspect that’s maybe because people have so little confidence in print advertising these days, and certainly very little confidence in people actually reading print ads. So they just throw everything at it. Everything is over-done; overwrought typography, over-styled photography, over done illustration, over-elaborate layout or – even worse – starbursts, everything big, CAPITAL letters. The works.
via The Sell! Sell! Blog.



Photographer: Nigel Parry
by Jess Dudley Wonderful Machine
Shoot Concept: Lifestyle, chef portraits and plated food images to promote a resort
Licensing: Three years of regional Advertising, Collateral and Publicity use of 20 images, in Georgia, North Carolina, South Carolina and Tennessee only
Location: Resort in Georgia
Shoot Days: Two
Photographer: Southeastern hospitality and lifestyle specialist
Agency: Client Direct
Client: Independent Resort Property
Here’s the estimate:
I thought it would be interesting to share this particular hotel lifestyle estimate on the heels of our previous Pricing & Negotiating post so I could highlight the difference in value between two nearly identical projects. Both were two-day lifestyle hospitality shoots at a single hotel property. The major differences are the size and reach of the clients and the breadth of the licensing. In the previous post, we were working through an ad agency for an international hotel chain to shoot 17 images for national use, with much higher expectations and production requirements. In this case, we were dealing directly with a single high-end hotel client interested in licensing 20 images for regional use.
Concept: The client wanted to highlight the property through a variety of available-light lifestyle images featuring talent enjoying the grounds, restaurants, services and amenities. The client compiled a shot list of 10 scenarios from which they hoped to license 20 images (2 per scenario). The scenarios would feature resort staff and anywhere from 1-4 non-professional talent (friends/family of the marketing team) and range from plated dining room scenes, to guests checking in, to talent strolling around the property’s more photogenic landscape and architectural elements. From our perspective, the production would be pretty minimal. The photographer would simply need to book his assistants, pick up gear, show up and start shooting. The client would source the talent, handle wardrobe, props, food, catering, all styling, and of course, the location. This told us a lot about the client’s production expectations and hinted at budget.
Licensing: The 3 year licensing duration, 10 scenarios and the fact that we were working with a high-end client all applied upward pressure on the value. Exerting downward pressure was the the lack of an ad agency (which could indicate smaller ad buy/less extensive use), the fact that the client was single, somewhat remote property and finally the geographical limitation of the licensing. As it turns out, the client planned to primarily advertise on the web, only running 2-3 print ad insertions/year in a few local magazines, solidifying our assumption of a smaller ad buy. Weighing all of these factors, I priced this out at 1500.00 for the first two scenarios, 750.00/scenario for 3-6 and 500.00/scenario for 7-10, bringing the fee to a total of 8000.00. I checked my rates against a couple pricing sources. Corbis doesn’t display regional or state by state rates. BlinkBid’s bid consultant recommended 621.25-887.50 per image per year for a regional Local Small Business to purchase comparable licensing, which was in the ballpark. Photoshelter’s stock pricing interface suggests a rate of 15,000/image for one year or 22,000.00/image for three years for regional collateral and advertising use, but its pricing criteria didn’t allow me to hone the use as much as I needed to in this case.
As a side note, we use a few general rules of thumb when it comes to increasing or decreasing fees based on volume or duration. In general, doubling the duration does not necessarily double the value to the client—campaigns/images get tired, people/property/styles/trends change. Also, doubling the number of images licensed does not necessarily double the value to the client. Accordingly, I’ll add 50% to increase duration from one to two years and 100% to increase duration from one year to three years. With respect to increasing the number of images, the second is typically valued at 50% of the first, unless the image represents an additional unique concept, in which case we would value the image/licensing closer to 100% of the first image. At a certain point, I may introduce additional price breaks if we get into larger quantities.
Photographer Production Day: The resort property was about 2 hours from the photographer’s home so I included one full “photographer production day” to cover the half day of round trip travel and half day of walk-through at the resort the day before the shoot.
First Assistant/Digital Tech, Local Assistant: I estimated for three full days for first assistant/digital tech, which covered two full shoot days, four hours of round trip travel time and four hours of walk-through time. 500.00/day is a normal rate for a tech but wouldn’t typically include necessary equipment, and certainly not a full-blown workstation cart which normally rents for 750-1000.00 depending on the setup. In this case, the photographer would shoot with a DSLR tethered to his own laptop running Capture One. We opted in this case not to charge for the laptop rental. As for the local assistant, we included one for both shoot days.
Equipment Rental: The photographer planned to rent two DSLR bodies (300.00/day), 2 fast lenses (65.00/day), two strobe kits for supplemental light if needed (300.00/day), and a variety of silks, scrims, frames and stands (~235.00/day). All of the gear would have to be rented for three days since the photographer and tech would have to pick it up before the walk-through.
Lodging Nights: The resort was fully booked during the shoot window so the client could not offer to provide lodging. We estimated for rooms for the photographer and digital tech for 2 nights at a nearby commuter hotel.
Images processed for editing & Selects Processed for Reproduction: This covered the time, equipment and costs to handle the initial import, edit and upload for client review and basic processing (color correction and blemish removal) for the 20 selects. Anything over and above the basic processing would be considered retouching and be billed at 150.00/hr, which is covered in the terms and conditions.
Miles, FTP, COI, Parking, Meals, Tolls, FTP, Misc: I estimated 200.00 for mileage, 50.00 per person per day for meal costs to cover breakfasts and dinners, 50.00 for the COI, 100.00 for the FTP and 150.00 for parking, tolls and miscellaneous expenses.
Results: The photographer shot the job and has already begun discussing the next project with the client.
Marketing note: This project came about because the photographer had managed to set up a meeting with a marketing manager at the resort. Within a few weeks the photographer received a request for an estimate. It just goes to show marketing is all about putting yourself out there and occasionally being in the right place at the right time.
If you have any questions, or if you need help estimating or producing a project, please give us a call at (610) 260-0200. We’re available to help with any and all pricing and negotiating needs—from small stock sales to big ad campaigns.