Julia Vandenoever
Who printed it?
Paper Chase
Who designed it?
Erica Brooks
Who edited the images?
Peter Dennen at Pedro + Jackie took the lead in culling through my images and making a narrow selection. Then we worked together to finalize the images.
How many did you make?
300, I sent out 250 and kept 50 of them for leave behinds.
How many times a year do you send out promos?
Once a year, but my goal this year is twice.
Why did you choose this style of promotion?
The object of the promo was not focusing a singular project, but to show the range of subject that I shoot: food, portraits, lifestyle and kids. I wanted art buyers to get a strong sense of my style in a single promo.