Photographer/Cinematographer: Joseph Seif
Pianist and Composer

Heidi: You’re a multifaceted creative, synthesizing photography, filmmaking, painting, composing, and creating music. How does each skill inform the other?
Joseph: For me, it all began with the piano. I started playing at a very young age, and at the same time, I was the kid that sat in the back of the classroom sketching everything, with my head in the clouds. As I progressed musically and artistically through many years of classical piano training, I found that being a pianist unlocked a series of other doors in the realm of creativity. I became more attuned to nuance, emotion, atmosphere, and the contrast of light and shadow. This innate understanding, thanks to studying the likes of Satie, Ravel, and Rachmaninoff, as well as diving into the works of Sargent, Bouguereau, Avedon, Lindbergh, Koudelka, and Salgado allowed me to jump right into painting, photography, and cinematography, spending many years honing each skill to the point where I find myself “medium-agnostic.”

I’ve been told many times that I risk being a jack of all trades when I don’t focus on one thing. That never sat well with me. I’m much happier and more productive when I can switch mediums depending on what I want to express. I look at the Renaissance for inspiration, where multi-faceted creativity was celebrated and surpassed the limitations imposed by the expectations of a single and defined profession. When I was training as a cinematographer with the late Vilmos Zsigmond, he taught me to paint a set with light. First with the wide brush strokes of large sources, creating deep contrast that can be felt with eyes closed, then rendering details with smaller sources. Vilmos was widely known for his distinct visual style, often referred to as “poetic realism” and his mastery of cinematography came from a deep understanding of the human condition. A reflection here, a shadow there, making a composition sing with light and shadow, and somehow tapping into the unknown. That felt just like composing for the piano to me, or connecting deeply with a subject matter in photography.

Even as my photography and cinematography careers took off, I never stopped making music, having released two full-length albums of original piano compositions and currently working on my third. I’m deep into painting as well, studying at an atelier in Los Angeles with a focus on realism. I strongly believe my work in other mediums has ultimately made me a better photographer and cinematographer. Being a multi-disciplinary artist has also heightened my sensitivity and empathy substantially, and I find that I can usually connect with my subjects and clients effortlessly when making portraits or photographing commercial campaigns or assignments.

How do you manage your creative resources as you’re wildly prolific?
It’s always a challenge, but with the right amount of time management, anything is possible! When not on set, my days are divided into 4-hour sections where I balance client interactions, admin time for my business, personal creative projects, and most importantly, parenting. I also have “seasons” where I’m focused on one medium over another. For example, a typical week would entail prepping for a shoot, being on set capturing campaigns for major brands, managing post production, and being present and very much focusing on my seven-year old daughter. I’ve also recently joined the board of directors at APA-LA, so that’s been keeping me busy with new opportunities to serve our photo community. So I tend to compose at night, with headphones on, and after many months when I’ve had everything dialed in and written down, I would go to a fantastic studio here in LA and record everything in just a few days. On weekdays when I’m not on a shoot or in pre-pro, I will typically be painting or working on a personal photography project.

For inspiration, I find that the ocean does incredible things. I’ve taken up sailing, and will hop on my friend’s timeshared 36-foot sailboat once or twice a month to cut through water with some dolphins in Santa Monica Bay whenever I feel creatively stuck. It’s also been tough to stay creative with the horrific current state of the world, so lately I’ve been turning my lens onto environmental issues I care deeply about, such as the human impact on the polar regions and ocean conservation. That comes with an inherent sense of purpose, which is even more fuel for creativity. No matter what it is I’m doing, it always feels like a race against the clock as I tend to work in big bursts of energy, which I somehow channel like an antenna in a thunderstorm!

When you are composing music, are you seeing images?
Yes! It’s hard to describe perfectly. Sometimes I’m seeing nostalgic images that have velvet edges and blue, purple and magenta hues. Other times, I feel a heavy weight in my chest that flows through my fingers until it all exists outside of me. I also see light and shadow, or more accurately, I sense contrast. There is a lot of pain and beauty inside and outside of us, it’s everywhere, and I tap into it very deeply. Sometimes that manifests as colors and imagery, other times as a force that propels you or pulls you in like a freight train or a black hole.

Is the inverse also true, that by creating imagery you hear music?
I don’t hear music when making images, though I love to have good music on in a portrait session. Especially something that will influence the direction I want to take the work in. I do often get the same feeling in my chest while on set though, that intuitive push/pull towards the desired outcome of the work, especially when it comes to light and contrast.

Tell me about your upcoming project Midnight Sun, what is it and how did it come about?
I began work on Midnight Sun three years ago. It’s essentially a collection of personal images captured during assignments in Antarctica and the Arctic. In this work, I wanted to not only focus on the epic natural beauty of these remote regions but also the pressing issues of human impact, militarization, over-tourism, mining, and the effects of colonization on indigenous communities. The experience of visiting the Antarctic and the Arctic have been nothing short of life-changing for me. It ignited a sense of purpose and urgency to take my personal work in this direction, despite being a commercial photographer and cinematographer for most of my career with little experience in landscape photography and reportage. So I tried to keep everything authentic to how I see and feel things, which led to shooting this typically more documentary-style subject matter with more of a fine art aesthetic.

Midnight Sun is taking the form of a book and a music record – the images for the most part are devoid of people, a contrast to your commercial work. How did you expand creatively during that project?
Midnight Sun, while (mostly) devoid of people, is really all about humanity! It’s about our relationship to nature, our need to dominate and conquer resources, and our incessant urge to impose our way of life on indigenous communities. But it’s also about the beauty and fragility of our planet, our responsibility as stewards of the Earth, and our spiritual growth as a species going through some tough transitions. I experienced all of those things while in the polar regions and it completely transformed me and how I view my role as an artist in this era. The work is complete and is currently being shopped around with several publishers in proposal form. I am also deep in the process of composing my third record, which will accompany the book as a “soundtrack” of sorts. Unlike my last two albums, which were primarily classical piano records, the Midnight Sun record will have a more orchestral and “cosmic” sound that comes from the use of analog synthesizers along with acoustic pianos. It is influenced by more modern composers such as Vangelis, M83, Yann Tiersen and Max Richter, but infused with my own personal style of classical piano. Like the last two albums, I’m planning on releasing it on vinyl along with the book, as well as a boxed set.

How did the Lecia relationship begin, and what are you working on now?
I’ve been photographing my personal work with a Leica M6 since the mid-2000’s. This led to a book I published in 2019 called “Onward,” which is a collection of black and white images captured while on the road for 12 years as a cinematographer on travel assignments, mostly taken with my M6. Along with several great bookstores such as Hennessey + Ingalls, Skylight Books, and William Stout Architectural Books, Leica LA and Leica NY began to carry the book, which has done really well and almost sold out the first edition. I also had the opportunity to work with the late John Kreidler early on in my photography career, and he became Leica’s director of education well before he passed away last year. He was kind and gracious to me as always, and introduced me to some wonderful people at Leica. Then there’s the amazing Paris Chong! The curator at Leica Gallery LA, who is an absolute gem in our industry. She has been instrumental in guiding the direction of my Midnight Sun project, and I’m very grateful for her insight and encouragement.

On a related note, I use Leica’s SL-series cameras and lenses for all my commercial photo assignments, and all of Midnight Sun was captured with the same cameras and lenses as well. Those cameras and lenses have been incredibly compatible with how I make images, with beautiful color science and deep, rich blacks that make the images feel like you can dive right into them. I also often use Leica cinema lenses in my cinematography work. Essentially, I view Leica as a partner on both the artistic and the technical side to keep my photography evolving into the future.

With commercial work, have you found it necessary to narrow down what you’re known for? 
My commercial photography and cinematography work is also wide-ranging. I’m interested in so many things, especially in authentically capturing images of people doing things. So in a given month, I find myself working on fashion campaigns, editorial portrait assignments, automotive campaigns, advertorial portraiture for healthcare and technology companies, lifestyle image libraries for brands, and even underwater work, such as the two Toyota commercials I shot for the Olympics featuring members of the USA swim team. I’ve always been a hybrid shooter, so while I’ll either come onto a union commercial as cinematographer, or capture an advertising campaign as a photographer, I’m most often doing both and have been developing and building a signature workflow for hybrid campaigns for many years, to the point where it’s what I’ve become known for and what I naturally gravitate to, work-wise.

Photographer, Filmmaker, and Conservationist: Florian Schulz

Heidi: We are a culture distracted by screen and cell service – is your photography and film work partially an act of resistance?
Floiran: As a photographer and filmmaker, I often find myself at the intersection of creativity and technology. While social media platforms like Facebook and Instagram are undeniably powerful tools for sharing work and connecting with others, I have a complex relationship with them. On one hand, they provide valuable insights into the work of colleagues and friends, as well as access to news and thought-provoking statements. However, I also see them as significant sources of misinformation, where quantity often trumps quality, and the loudest voices can overshadow meaningful content.

In my personal life, my wife and I have made a conscious decision to limit screen time for our children. Our 9- and 13-year-olds do not have cell phones, and screens are not used for entertainment. (We do watch nature documentaries on the TV) This choice has allowed them to develop remarkable creativity and a keen awareness of the world around them. They observe how excessive screen time affects their peers, and it’s heartening to see them thrive without the constant distraction of digital media.

In this sense, my photography and filmmaking can be seen as acts of resistance against the prevailing culture of distraction. By focusing on creating meaningful, high-quality content that encourages reflection and engagement, I aim to counterbalance the fast-paced, often superficial nature of social media. My work is about capturing moments that inspire, provoke thought, and foster connection on a deeper level.

Moreover, the process of creating art without the constant influence of social media allows me to tap into my own creative potential more authentically. It enables me to explore themes and ideas that might not fit into the algorithm-driven narratives that dominate online platforms. This approach not only enriches my work but also contributes to a broader cultural dialogue that values substance over spectacle.

Ultimately, my goal is to inspire others to step back from the screens and engage with the world around them. By doing so, I hope to contribute to a shift in how we consume and interact with media, one that prioritizes depth, creativity, and genuine connection.

Nature is wild and she works on her terms – how has this lack of control informed your creative work and life?
Yes, nature is wild and unpredictable. That is exactly what I love about my work! This career that I have chosen is not such much of a simple job, work, a career, – it is rather the inevitable path I had to walk because of my passion for wild places, the adventure that comes with it and the desire to be in the presence of wild creatures. To do my work well, I need to be out in the wild for extended periods of times. This has always been my goal and accordingly I have chosen projects that allowed me to do this. What is beautiful about it is that one has to let go of control and especially when documenting wildlife I have to give in to a more organic approach. Sometimes when I am waiting for hours for an animal to appear or a certain behavior to show this work has a meditative element. I have to be here and now in the present. The sounds, sights, smells – the wind and weather conditions. All of it is important to take in or to capture in a series of photographs to document an ecosystem with its wildlife. I love the idea that moments and images have to “come to you”. The animals have to present themselves, that is when the good images get taken. After doing this for so many decades I also realize that it is not just the final image that counts for me – but the entire experience.
As all of this takes a lot of time, we are just now at a particular crossroads. Even though I have always tried to have my family be a part of the adventure it was only possible at certain times. We are now embarking onto a new path where we are going to be exploring the wild as an entire family. We will start with some of the most exciting wild places across Alaska. From the fjords and forests of South East Alaska to the Arctic Tundra of the North or the bears coast along the Alaska peninsula.

Does all your work come with a call to action? If a photographer wanted to get started supporting a cause, what’s the best way to start?
You are right that a lot of my work over the past decades has been mission driven and often included a call to action. The hope to help with the conservation of ecosystems comes across in the stories I tell through my images. As a conservation photographer, my goal is to inspire viewers to care about the natural world and its wildlife. Whether it’s documenting the majesty of wild places or highlighting the challenges faced by endangered species, my work aims to raise awareness and encourage action.

For photographers looking to support a cause, I would recommend starting by identifying what truly resonates with them. It might be a specific species, ecosystem, or environmental issue. Once you’ve found your passion, immerse yourself in learning about the topic. Collaborate with experts, such as scientists or conservationists, to gain a deeper understanding of the challenges and potential solutions.

Networking is also crucial. Join organizations like the International League of Conservation Photographers (ILCP), which I co-founded, to connect with like-minded photographers and learn from their experiences. Engage with conservation groups and consider partnering with them to amplify your message.

Lastly, use your platform to share your story. Whether through social media, exhibitions, or publications, make sure your work reaches the right audience. Remember, the power of photography lies not just in capturing stunning images but in inspiring change and motivating others to take action.

In my own journey, projects like “Freedom to Roam” or the effort to help with the permanent protection of the Arctic Refuge have shown me the impact that visual storytelling can have on conservation efforts. By sharing compelling narratives and images, photographers can play a vital role in shaping public awareness and influencing policy decisions.

What cues do you recall when your first realized your photography/filmmaking gave agency to the biodiversity and landscape, presenting the Arctic as worth protecting rather than just a barren energy resource? 
I believe a big reason why conservation was such a big topic for myself from early on was me growing up in Germany. In Germany and across most European countries we had lost large interconnected wild ecosystems. While we have a 1000 year old castle around the corner from where I grow up, we had lost wild places. This feeling of loss, made me cherish the big wild places across North America. Whether it was the Greater Yellowstone Ecosystem where we would still find bears, bison, elk and wolves, or the wild coastlines or the Arctic where the ancient caribou herds would still roam. There was never a time where I could look at these great arctic landscapes as “barren wastelands”.
The fight for the Arctic Refuge has been going on for many decades and I have been involved with the Refuge for the last 25 years. It has always been a collaborative effort to fight for the Arctic Refuge alongside the Gwich’in People and many conservation organizations. My images and film work have been a central part in a lot of these efforts and campaigns. From big live speaking tours, many magazine articles to massive signature campaigns, like during the #ProtectTheArctic campaign that inspire millions to take action. This campaign resulted in an unprecedented 6 million comments submitted to the U.S. Fish and Wildlife Service, effectively stopping seismic testing in the Arctic Refuge. Unfortunately, the battle the Arctic Refuge and other wild places is long lasting tug of war.

What can you share about this image from your coffee table book, To The Arctic?
I near a group of muskox bulls and find myself wishing for a musk ox’s coat to protect me from the weather. Their long guard hair hangs from their bodies like beautiful overcoats. Underneath, their wool is eight times warmer than the highest-quality sheep wool.
I feel the gripping cold, especially on my face, where the snow crystals lash my skin like grains of sand. But I am excited about this turn in the weather. It allows me to create photographs that show a true Arctic scene, with conditions these musk oxen have to withstand many times in the course of the year.
The wind becomes so intense that the animals almost disappear behind a curtain of blowing snow, their long hair rippling around them like soft cloth. I try to get close enough to capture their image before the sun dips behind the ridgeline. Dropping to my knees, I frame the scene as the last rays cast pink light on the musk oxen’s fur.
Then something magical happens. Three bulls take off from the group, heading directly toward the setting sun. For an instant they are in perfect formation. The blowing snow is so thick that it makes the three bulls seem to float magically above the ground. A photograph of a lifetime-and worth everything I had to endure to get it.

Patagonia celebrated your conservation work for ANWR in their Fall catalogs (2016 and 2024) both being election years, what feels different this second time around about impacts we can make as individuals and collectives?
I’m honored to have been a part of Patagonia’s conservation efforts, including their campaigns highlighting the importance of protecting the Arctic National Wildlife Refuge (ANWR). The recent “Alaska Needs You” campaign underscores the urgency of our collective action. What is different today after the recent election: “ Alaska Needs You More Than Ever! “ However, it is not just about Alaska; many wild places are under threat due to a wholesale mentality of exploiting public lands and resources, which will ultimately rob future generations of their natural heritage.

The current landscape is complicated by attacks on democratic values, the environment, public lands, and marginalized communities. Misinformation is a significant obstacle, as it often misleads people into believing that exploiting public lands will benefit underprivileged Americans, when in reality, it primarily enriches corporations and billionaires.

However, I remain hopeful. There is a growing recognition of the need for collective action. By coming together as a community, we can fight against these challenges and protect our planet’s biodiversity. The power of collaboration, as seen in campaigns like “Alaska Needs You,” demonstrates that when individuals and organizations unite, we can inspire meaningful change and safeguard the future of our wild places.

You’ve called Alaska home for the past 15 years, a place where mining, drilling, and extraction remain real threats to land, biodiversity, how are you thinking about your work these days?
Every day we are chipping away at the last open spaces and wild lands. The current administration is doing this at a massively accelerated pace. Unfortunately, it is the same old story that is repeating itself. The main difference is, that we have less and less wilderness around us and the speed of exploitation is ever faster. What I am planning to continue to do is fight the same old fight but with different stories and from different perspectives. I personally have to pace myself and also consider my children. If I will always bring up all the critical things I see it is hard for them to be joyful. All this consciousness weighs hard on myself and that gets passed on to them. I want to let my children go and see the beauty of this planet with their curious joyful eyes. So in the coming years, that might be part of the way I will tell stories for us to protect earth for future generations.

What are you working on now?
I am currently putting on the finishing touches on a presentation I will give at the Patagonia Soho Store in New York City on March 19th.
At the same time we are in the middle of planning multiple expeditions across Alaska. This spring we are hoping to document bears coming out of their winter dens. We will also be working in areas across the vast coastal areas of Southeast Alaska and later in the summer across Arctic Alaska. My family will be part of many of the expeditions.

Tracy Barbutes

Graphic Design / Art Direction:  Elle Rotstein 
Photographer: Colin Sussingham

Heidi: Was the desire to make something tangible born from getting away from the computer, screens, and behind a lens?
Colin: I’d say the goal generally for my personal work always has that in mind. Making something physical, whether it’s a book, zine, poster or just prints is really important to me. As a society we’re obviously fed way too much imagery through social media, streaming and advertisements, so making something that is tactile and can give the viewer a moment to pause and actually hold printed work is something special and meaningful to me.

How much did the cultural immersion of being in Milan for the Gate 44 residency inform the work?
Milan as a city didn’t play much of a role. All the photographs were made prior to us arriving in Milan, and my wife, who attended the residency with me, had completed 75% of the layout prior to us arriving as well. We treated the residency like a full-time job, so we mainly got to explore the city in the evenings and on the weekends.

Are these pairings commentary on biomimicry?
Biomimicry definitely comes into play. A lot of the work I’ve been shooting over the past few years has related to that theme in some way. Not only how we as humans copy what we see in nature, but finding moments within nature that relate to each other. Finding connections and also moments of contrast. There were some pairings that came from happy accidents and some that were much more intentional. A lot of it is to the credit of Elle’s art direction though. She spent a lot of time composing the layout

How did this idea evolve, and were you and your partner involved in the program?
We were invited to do the residency in March of 2024. Our time slot was going to be the first two weeks of September that year, so we started working on the project pretty much immediately after we found out.
My wife is an artist and we collaborate often on projects, she did the art direction and design/layout of the book. We hand-printed it with two print/book binding technicians from the residency.

Was this more of a book-making process and photography sequencing experience?
Yes, our intention was to create something special between the two of us, and different from what we both typically create as artists. Both Elle and I have printmaking experience from our college days, but this was a totally new direction for me in terms of creating an art object. I’ve been combining analogue techniques with my photos for many years now, but I had never thought about hand binding my work. This experience definitely opened my eyes to another level of photography and presentation that I would like to continue to explore. In terms of the concept and photography sequencing, it was very fluid and experimental. We didn’t have a concept at the start, we just gathered inspiration and let the idea behind the book unfold naturally.

This looks like 4 accordion signatures, hand-bound with a belly band – were all these new techniques for you?
Yes these were new techniques for us. One of the technicians at the residency is focused solely on book binding, so she was there to walk us through the process and bind the book while we worked on printing and the design.
If the book is open end to end, it’s about 18 feet or more. We printed on two different kinds of paper, so the pages had to be glued page to page with an overlap at certain points.

Can you describe a typical day in the Gate 44 program?
There’s an apartment at the residency so you’re staying right next to the studio. We would normally start working around 9am, break for lunch, (Italian work lunches are apparently around 1.5 to 2 hours, which we loved) fresh pasta from a small family run spot that everyone who works at the residency goes to. Of course finish with a coffee or tiramisu before going back to work until 6pm. Then we’d explore the city, have dinner or meet up with friends at a bar, sleep and repeat.

Assume all the photography was collected before the project and then the body of work took shape while there?
All the photographs were taken before, the majority of the design and layout as well. The first week was mostly experimentation and troubleshooting with a variety of media and printing methods (collage,silkscreen,relief printing,painting,burning). The second week was focused mostly on printing and binding. We made an edition of 4 books.

What are you working on now?
I’m working on publishing a new personal photo book that I’ve been shooting since 2020. In the process of reaching out to publishers currently.

Sarah Sherman

Heidi: You attended the event as a photojournalist and part of “the huddled masses” – can you unpack how you felt like you were both?
Sarah: Everyone was expecting D.C. to be cold, but as all major events moved inside or were canceled entirely, everyone was left outside with dwindling options, including press.

The photographers with indoor access were swiftly cut down to a slim group of AP and White House Press Pool photographers stationed inside. Most press passes became mute—they didn’t get you inside the Rotunda anymore. You had access to the streets like everyone else.

The Capital 1 Arena was opened as a holding shell for the simulcast. It was the official backup location, so that’s where most of the core base of Trump supporters were going, and I was going with them. We all walked together trying to find the place.

As part of the “huddled masses,” I shared in the frustration, cold, and confusion. But as a photojournalist, I was there to observe and catch the images that illustrated this complicated political and emotional backdrop, and the historic day. Being in the cold gave me a physical show of the disparity between the wealthy attendees’ experience and that of the everyday supporters.

The city was fenced off like a maze. Members of the Special Services, police, National Guard, and military manned the barricades. As such, they were the only people to ask for directions. We asked guards at every gate we passed. They simply didn’t know where the Arena was or how to get there, and it seemed they hadn’t been told. And it seemed like it was on purpose. The disorganization and lack of information for the people felt almost cruel, or, to assume the best of the Trump Administration, a huge failure in planning.

There was a massive lack of pomp and circumstance. Sharing in the same experience as the average Trump supporter showed me the event’s class divide—for the more well-to-do attendees there were packed and patriotic schedules—spreadsheets filled with exclusive galas, private watch parties, luncheons, music, and a banquet of indoor events that you either had to pay quite a lot for, or be invited by an insider. For the average person the choices were to either wait in line for two hours to see Trump simulcast on a screen, or watch from a bar if there was any space/tickets left. Most bars and restaurants were not allowing free entry to see the inauguration on their TVs.

You did a stellar job at dealing with comments on IG about the bag pile and the polarizing narrative by thanking the person for their insight and knowledge. In a few words, how do you use respect as a tool during these dynamic times?
Yes, a woman in my comments wrote that the experience I described of attendees being required to throw their bags into a trash pile to enter the arena was not her experience at all. I know what I saw, so I took no offense. I sent her a link to a video of all the piles of bags. She commented back that actually her bag was one of the bags in that pile, but that it was more than worth it for her, and that’s why she did it. I thanked her for sharing that honesty, because that is the truth that people want to hear. A lot of Democrats would be quick to ask what could compel someone to throw an LV purse away to see a simulcast in an arena, but when we listen, we often get the answers. I really felt honored that she was able to let her guard down and share that with me, and my followers.

You had a lovely and very human framing of your images on IG, “We are all brothers and sisters on this earth together” – how do you let those you are photographing know you come in peace and respect?
We really are all in this together whether we like it or not. The hate won’t help. Things might get a lot worse and they might get better–those who voted for him will experience the outcomes too, just like people who didn’t vote for Trump. The way I view it, there is evidence in the world to support any conclusion. Respect is about recognizing the humanity behind every perspective, even when it’s challenging.
My approach is rooted in nonverbal safety–I try to attune to the emotion of my subject and match it so they see me seeing them. I rarely cover my face with my camera—I want them to see my eyes and share a moment with them. Or if they’re smiling and singing I smile and sing too so they know I’m with them, and not here to embarrass them. By being present and engaging with my subjects in a truly curious and nonjudgmental manner, they know I am a friend. Sharing moments of camaraderie—whether through conversation, shared laughter, or simply by showing gratitude for their openness— helps establish that trust. When people feel respected, they’re more willing to let you into their world. And how boring would it be if I only knew people who dressed and thought just like me? I want to see the circus. I want to be immersed in the circus.

Observe History: As an observer, you bring an aesthetic and POV with your framing and the moments you select. What were you trying to communicate with this image set?
I wanted to show moments of extreme highs–screaming, singing, embracing–with more somber images of people in the cold, to show the whole gamut. The “huddled masses” and their sacrifices and big emotions were so visually different from the exclusivity and mild smiles of wealthier attendees’. I was highlighting the tension between unity and disparity.  By highlighting the perseverance, emotions, and camaraderie of the people in the cold, I wanted to show the commitment and resilience of everyday individuals, and what that looks like. There were high spirits amidst harsh conditions, reflecting a realistic view of the event–Trump’s supporters were all there because they wanted to be, and come rain, snow, or shine, they were not giving up on seeing him sworn in, even if they were left out in the cold.

What was left out of frames on the image sets? Meaning, what was happening outside the frame that didn’t support your POV, if anything?
Some moments of hostility among the attendees were left out—not that they didn’t happen, but if there was a fight in the Capital 1 Arena line, the offenders were removed immediately, and the police were quicker than I was. These next four years will be a shared experience for all Americans no matter if we voted for him or not. Images that reinforced oversimplified or harmful stereotypes were left out. Images of angry white women were left out (too much of the blame for Trump’s success has already gone to women). It’s important for me to show viewers that not just white Americans attend these events. I wanted to include what I believe is a powerful and underestimated diversity amongst the President’s supporters. Additionally, the experiences of those inside luxurious events weren’t my focus. I didn’t include images of law enforcement even though that was a staple for me when I documented the Republican National Convention. They weren’t the focus, the people were. I caught glimpses and images of opulence in hotel lobbies, or in lines for fundraising Galas, and even outside, but the story to me was more about staying aligned with what I really saw–the narrative of the “huddled masses”, and what seemed to me like a suddenly discarded pillar of Trump’s supporters–the poor and working class base.

How did you get to the point where they were dropping pants to show their tattoos in total elation?
Moments like these are often born from genuine camaraderie and mutual trust. He was elated, he was so proud to show me his tattoos and that his commitment to Trump had paid off. And that his guy won. I encourage people by talking to them while I’m photographing. I say what I really feel, and I give them compliments; “Dude, this is insane and badass, you’re so brave,”. When he dropped his pants, I knelt down on the floor of the bar to look. Once I did that, a whole crowd gathered to take their own photos because they saw his art being respected and they realized he wanted his art to be seen. My ability to connect with people from a place of curiosity—without judgment, human to human—makes people feel comfortable and safe enough to express themselves freely. Moments of unfiltered reaction are easily able to be photographed when people feel seen and respected.

By being present and effusive in a celebratory atmosphere, I build verbal and nonverbal rapport with my subjects through shared energy and curiosity. Their joy makes me feel joy, because it’s very real and it’s intimate. When I hear a man belting out ‘Glory Glory Hallelujah’ with the choir on the bar TV, I feel the power and vibration of his voice and how genuine his feelings are, even on a controversial subject. I can feel their relief and excitement. In those moments I am totally present with them, not thinking of any potential “worst case scenario” outcomes of the election. In those moments I am embedded in the atmosphere and that alignment allows the images to almost flow through me with very little decision making.

A New Winter – Sofía Jaramillo

Heidi: What are your hopes for this body of work?
Sofia: This is an ongoing project. I hope to make a book eventually!
This project has two main goals:

• To encourage conversations about diversity and inclusion in winter sports
• To create representation for people of color in winter sports culture.

I plan to showcase this work at various museums and galleries, particularly in the Mountain West, to promote dialogue about the evolving culture of winter sports and explore ways to make it more welcoming for everyone.

How did this project come about?
This project began years ago when I walked through the Sun Valley Lodge. Sun Valley is the first ski destination resort in the U.S., meaning it has some of the earliest marketing images of destination skiing in the country. These were the first images to define what ski culture would be like in the United States. Many of these photographs are displayed in the lodge, particularly in an iconic hallway lined with hundreds of images.

While I was there, I noticed that out of the hundreds of images on the walls, only one featured a person of color. This stark observation made me reflect on the correlation between the representation of individuals in those historic images and what we see, on average, at ski slopes today. For those who don’t ski or haven’t spent much time on ski hills in the U.S., according to the Snow Sports Industry of America’s 2022-2023 annual report, only 13% of all skiers were Hispanic, 9% were Black, and 8% were Asian, making skiing one of the least diverse sports.
When I saw those images, I thought, “How does this relate to who we see skiing today, and how exciting would it be to remake and reimagine ski history in a more inclusive way?” As a young Latina who grew up in Sun Valley, this project reflects my personal journey with identity and my desire to see a future in winter sports culture where everyone feels they belong.

How did you decide on the casting?
The first year of casting, I called up all my friends to see who might want to support and be part of my crazy idea. I am lucky that some of my good friends are also great models and we got a really great group together for the first year this way. I invited everyone out to Sun Valley and we shot for 3 days.
The second year was way different. We started planning casting a lot further in advance and we worked with a dedicated Casting Director. Terumi Alana Murao, who is also our stylist, stepped it up and offered to do the casting as well. Turns out Terumi is just as talented at styling as she is casting and we were able to lock in some incredible models!

We are specifically seeking athletes and models who are not only outstanding in their fields but also share our project’s mission of representation and inclusion in outdoor sports. Many of the models we have chosen are involved in either operating or volunteering with nonprofits and organizations that promote participation in outdoor sports among people of color. Quannah ChasingHorse and her family started Native Youth Outdoors, which provides access to the slopes for Native Youth in Alaska. Juju Milay started Colour the Trails, a nation wide organization in Canada that helps get folks of color outdoors in many different sports.

How did you decide on which images to reimagine?
I spent about a year researching images and looked at different sources from library archives and books, to online archives.

My main source was actually the Wood River Historical Museum in Sun Valley. I spent hours going through old slides with an archivist looking at images and browsing their online archive. The historic images absolutely fascinate me! Many of the images that caught my eye were shot by Union Pacific Railroad photographers. The railroad started Sun Valley Resort and had their own photographers. Beyond those photos, I was drawn to the works of other photographers like Slim Aarons, George Silk and Ray Atkeson for their minimalistic style and ability to showcase the pure joy and pleasure of ski culture.

Historically, Black and Brown bodies have rarely been depicted in moments of joy, pleasure, and strength in photography. Instead, the images that dominate history often reflect narratives rooted in struggle or oppression. This absence speaks volumes and it’s one I seek to challenge with my work. In this photo series, I juxtapose Black and Brown bodies with spaces and scenes they have not traditionally been depicted in, such as the world of skiing and luxury. Slim Aarons’ work, for instance, often celebrated exclusivity and affluence, aligning closely with the early imagery of skiing in the U.S. By placing BIPOC+ individuals in these contexts—where their presence has historically been erased or marginalized—I want to reimagine these spaces and expand our understanding of who belongs in them.

How can people support the project?
If brands or agencies would like to support this project, they can either hire me for similar concepts or donate vintage clothing for the shoots. Anyone can contribute directly to the project by donating to the Sun Valley Museum of Art and specifying that the donation is for “A New Winter”. Supporters can also purchase fine art pieces through Ochi Gallery, where we offer a variety of sizes and price points. If you know a book publisher who might be interested, please connect me with them. Additionally, I am available to speak at your event! I have a 20-minute keynote presentation on the history of skiing and this project.

Can you share a little bit about the process from the first photo to creating the last photo?
This was quite a journey for us. In the first year, our goal was to prove we could even just make this happen with a dedicated team of eight people. We learned a lot, starting with five scenes that were all single portraits.

By the second year, we shot eight scenes, including three group shots. We went from having a small crew the first year to having over 30 people on set on year two for some of the scenes. During the second year we were way more set up because I had built community connections in Sun Valley like private supporters and the Sun Valley Resort that was a huge supporter of this project. They ran lifts for us even after they were closed, helped us dig snow pits and gave us lift access. One of the most unexpected parts of this project, was how much the community in Sun Valley showed up to support it and make it happen. I plan to continue it in the snow sports realm and beyond, and I’m excited to see how it evolves after being showcased at the museum and gallery this winter.

We sat together at Center in Santa Fe for The Democratic Lens: Photography and Civic Engagement lecture. What kind of framing did that provide?
Yes! Getting to hear that talk was such a treat. I remember it being very informative and was so grateful that you invited me. The talk was about how photography informs who belongs and the different ways photographs currently and previously influence citizenship and who is deemed worthy of it. The talk had a significant impact on this project because it helped me realize the true purpose of my work: to question how images inform and influence notions of belonging. How do images, especially in a historical context, inform and influence who belongs? How do historical images perpetuate stereotypes?

   
Rosser / Lebeau

Francois and Ben say “life is an intricate narrative that requires us to appreciate its depth and authenticity by embracing its genuine, spontaneous, and natural beauty.” By adopting a documentary approach, they focus on capturing spontaneous, realistic moments to showcase the raw beauty of life and evolved their friendship into a new photography business. I checked in with them to learn more now that Volume 2 is out.

Heidi: How did your friendship begin?
Rosser / Lebeau: It was in 2012. We were both new to living in NYC and learning how to navigate that place. Our paths were bound to cross because we were both in the photo industry already and avid rock climbers. We got to assist a friend at the same time, and we just got along instantly. We started rock climbing and sharing photo ideas, knowledge, and experience, and our friendship just grew from this.

Now that you are 4 years into this project, what surprised you about this new endeavor?
It surprises us that we’ve been doing this together for four years! Also, the reception of our service has been above and beyond our expectations. Our work gets in front of people who appreciate what we observe in the daily lives of the families we work with, which is very rewarding. To see that our initial vision and drive found their audience, we couldn’t ask for better.

As a team, we consistently reevaluate the business, asking each other what we could do differently to improve, which leads to a to-do list that we are tackling one by one. But as of now, I don’t really know what we could have done differently cause it’s been going quite well.

Ben’s photography career has some early influences from event, fashion, and celebrity photography, and François’s in the outdoor industry – how did both these influences inform your business?
The experience we were able to accumulate helped to mold how we approach our shoots with Rosser / Lebeau. When we met, we realized quickly that we had a very similar taste in photography. Being observant, and build the strength of a photograph through composition, light, and somewhat the decisive moment. In Ben’s career, there’s a lot of this that is applicable to get the best of his coverage or portraiture. Always need to be fully present and have a high sense of anticipation.

On François’s career side, it is practically the same, but just in a different environment. Planning the shoot around the best light, be there and ready for the unexpected, and being involved with the story itself to have a high sense of intimacy through the images.

All those tools, from our perspective, are necessary to allow ourselves to create what we want to create with Rosser / Lebeau. Working with kids is not easy, and it can go in EVERY direction imaginable. So when we decided to take the leap, we were well-equipped to start this endeavor. We’ve learned a lot since then, and that new knowledge pays back now in our solo careers too.

How do you complement each other?
Great question. Ben has a high sense of elevated imagery, due to his background covering celebrities, fashion, and events. Well composed, clean, and thoughtful. Ben always has good remarks on what makes a good photograph and how we can improve from one image to the next.

François, on his side, always loved the saying “imperfect perfection”. He often embraces being organic and in the moment, often pushing further in that realm to see through what people should expect. He is a firm believer there’s beauty in anything and uses it to his advantage when he creates.

On the business side, well, we learn together everyday. We definitely have separate strengths that when combined, makes those tasks easier too.

François is a father of two now, how is family life fueling that creativity? Do you think you’d take the same photos if you were both child-free? This is assuming Ben has kids….
Francois: I think having kids doesn’t affect much how I perceive things. At least for me. But what I understand way more is the value of those images we are doing for the families. When Ben gets to spend time with us in Colorado, he always carry his camera and shoots loosely. And ALL the images that he takes are SOOO precious to us. I cannot imagine how it is to receive a gallery of that caliber, without being used to be surrounded by quality imagery.

It just lines up with our motivation when we started Rosser / Lebeau : We wanted to create images that will last a lifetime and be passed to the next generations, instead of being a short lived creation that the nature of commercial photography is. And by experiencing it myself, it means a lot to have those images for our family.

In Volume 2 the images feel more intimate, and graphic – is this a reflection of you both feeling more comfortable in this new space?
Probably just the nature of putting the hours in. We have more opportunities, we met many types of families and people, and we also have the work we created that supports us. We are totally aware that it is very vulnerable to open yourself to be photographed this way, but when people embrace it and feel comfortable with us, that’s when ‘’the good stuff’’ happens.

How much time do you spend with the families, there’s spontaneity and intimacy to this work which is hard-won.
We allow ourselves to let things happen, so the classic 30 minutes session is not applicable for us. If we want to deliver the product and service we promise ourselves to do, a minimum of 2 hours is a must, but if we feel the energy is still there and thing are happening (or will happen) we will definitely stay with the family.

Do you both travel to the locations or is the work divided by location?
Definitely. We had inquiries from all over the continent and hoping that we will find a way to make it sustainable even on the international level. For families, we shoot them most of time solo. Ben being located in NYC will take care of the east coast, while Francois being in Denver will connect with the people on the west coast. Everything is interchangeable depending on availabilities, but it’s been working great like this. And for weddings, we tackle the coverage together. Having our style being very similar, it is nice to be working under the Rosser / Lebeau umbrella, and being able to trust each other with delivering images of the quality our company aspires to.

Red Bull Media House
Photographer: Paris Gore
Anthill Films Director: Darcy Wittenberg

Heidi: How did your personal life and love of riding evolve into this project with RedBull?
Paris: A few years ago I had done some heli biking in the Andes outside of Santigao, Chile and flowing around some areas that had these massive 4,000 foot plus open faces that could totally be ridden by the right athletes. We were filming for a Specialized Bikes gear shoot in 2022 and came back from that trip with a ton of knowledge and contacts in the area. Jumping forward to the following year Darcy Wittenberg (Anthill Films Director) and I sat down last summer 2023 to chat about a potential new movie they were working on with Red Bull. Anthill has produced some of my favorite bike films of all time and grew up watching some of the original films on repeat. Darcy wanted to know if I had any knowledge of some big mountain freeride biking zones that would push the boundaries of what has been done before. Turns out my previous trips insight was enough to sell Anthill on Red Bull on going there for this movie project.

What made this feel like a long shot?
Pitching the idea to Darcy felt like a long shot, but as the conversations went on it sounded like the trip was going to happen with Brage Vestavik, Kade Edwards and Brett Rheeder with a full film crew, two helicopters and some of the most exposed riding anyone has ever attempted to ride in the world. I’ve pitched a lot of ideas before and they all are usually well accepted but never the right “fit” for a brand or too much money, etc. So it felt really rewarding that this entire production was trusting what I had seen down there and actually went for it considering how much money was being spent to produce this segment all I could think about now was hoping that it actually works to ride these faces.

Dream jobs like this often come with risk, reward – what was the situation that led to the crux move for the crew?
Kade and Brage evidently had found this line they wanted to ride; we named the Horny Condor which was a couloir through some massive rock exposure and was super tricky to ride the top portion of. So we had to bring in tools to bench in some dirt for the guys to safely get into the line before freeriding down to the bottom. I’m finishing up in the helicopter making our way over to the top and we get word that Kade and Brage have both broken all the tools they have and need one from the truck and lodge. I get deemed the man for the job and jump in the heli to fuel up and grab these tools for the boys.

The intensity of a situation ramps when someone uses your first name to give a directive, true?
Tools in the back of the chopper, me and the pilot make our way back up into the zone where the guys are working and Julio has a wild idea to fly into the area and land on a semi truck sized boulder. Things were starting to get a little crazy now and I’m thinking what in the actual fuck is this guy doing. A pilot myself I started to feel the adrenaline coming on and feeling the intensity of the situation I’m getting in. Julio starts flying up the line blasting rotorwash down on the crew and I’m like dude I don’t think is a great call but he puts a skid on this rock holding collective and tells me “Ok Paris, open the door and put the tools on the rock”. Which I began to do and unable to reach behind me, I have to undo the full harness I’m locked into. Immediately, Julio is throws his hand onto my chest and says “NO” So I buckle up and eventually get the pick axes out the door onto this rock ledge he’s got hardly one helicopter skid on. We do a wild turn out and land on a river bank with my blood pumping into my brain so hard I could hear it.

Along with being an athlete you’re a trained pilot, how has that informed your creativity and ability to navigate jobs?
Being an athlete and pilot myself, I genuinely live the sports and adventures I shoot so it really translates into authenticity while on an assignment. It helps me have a better connection to the subjects and people I’m shooting with finer detail. The other part of that is also just being able to get into certain situations that require experience in the mountains. Being able to snowmobile, snowboard or mountain bike into hard to get places gives you an advantage to really put yourself in the same terrain as a professional skier or mountain biker. Being awarded jobs due to this is definitely a factor, most athletes or brands might be hesitant to work with someone that is more green and could pose a risk to the crew because at the end of the day we are all working as a team for safety, hazards and ability to get where we need to go

Were you shooting mostly from the heli along with reportage of pre and post riding?
It was a mix with the helicopter since it’s time is expensive and limited there were a few shots where I was able to shoot from the helicopter. It’s a lot trickier than you might think but in the end it’s always worth it. We would also get dropped onto opposing ridges or slopes that would give us a solid angle without needing to shoot out of the helicopter which was generally the most ideal scenario. The only speciality equipment I had brought was a Nikon 180-600mm lens due to the sheer size of the mountains it was absolutely necessary.

What was the directive from the film crew? how did you integrate – remain unobtrusive?
We worked together easily to perch in a similar area together with another filmer so we never really got in each others way. Since most of the angles they are shooting are what I would need as well or vice versa.

Were stills integrated as part of the final film or supplemental creative?
The stills were not used in the film itself but more in the promotion and titles for trailers, youtube, Red Bull TV, etc.

Powder Magazine

Artist Talk with Krista Svalbonas

Artist Consultation with photographer Michael James Hillman

Founder and Curator: Douglas Marshall
Marshall Gallery
Current Exhibition

Heidi: How long have you been doing portfolio reviews?
Douglas: Well, I’ve been doing reviews overall close to a decade now I guess. I’ve done many of the review festivals around the country as well as looking at countless portfolios in the galleries over the years. But for the last 2 or 3 years I have been doing the private portfolio reviews, meeting with artists one-on-one either online or at my Santa Monica gallery. These started in response to the ubiquity of the standard 20m-minute tabletop review format. Many people on both sides of the table relate to a form of speed dating. I found many artists felt unsatisfied, understandably, never getting to any depth in such a short meeting. So these longer private meetings allow us to go there. And that many artists had nuts and bolts questions about the gallery world which can often be murky and gate kept. Like commission percentages, production costs related to exhibitions, pricing, etc.

What form do you like to review photography work? Formed or unformed – one is open to possibilities, the other you build together as the discussion unfolds.
As far as the state of work we review… The work can be at any stage really, I just put myself in a position to help in whatever way is useful. It can sometimes be like a therapy session haha!  Sometimes the work is raw and unformed and it’s editing people want to go through and general framework development… what’s working, what’s not. Other times they are finished portfolios with which people want to discuss things like pricing, editions, printing, and gallery relationships. The former, for me, is more my background as a once-upon-a-time artist myself and the latter from my 15 years in the gallery field having worked for four galleries before starting my own. But I always try to be honest and direct with the artists. No one just wants a pat on the back, they are there for the fair criticism. There is so much BS in the art world, people appreciate honesty.

I do prefer to look at prints, when possible, but of course virtual meetings open the reviews to many more artists around the world. In person always allows for deeper connections and when artists ask about doing festival reviews, I always encourage to do in-person only. This business is all about relationships, and you can’t accomplish quite the same thing online.

Your gallery has a specific focus, was that in response to seeing beyond the medium – looking towards the hybrid of where photography and art intersect? Reframe photography?
Yes, the gallery focuses primarily on what I often refer to as process-based photography. That is to say, that for me and my curatorial focus the physical or conceptual act of how the photograph is made is of equal weight as what it visually records. So many of the artists whom I present use experimental analog processes, unique printing techniques, mixed media with painting, embroidery, etc.

The focus of which is probably three-fold in origin. My background in school and early in my career was all black and white humanist photography. Street, documentary, etc. But as I got exposed to the wider photo world primarily through visiting international art fairs, I began to see a growing prevalence of these experimental practices from contemporary artists and their origins in art history. I also have a love for the “traditional” fine arts, like painting and sculpture, so it sparked my interest to see the boundaries between them and photography blurred in contemporary work.

For the artists, my thinking is that it’s somewhat of a reaction, conscious or otherwise, to the mass consumption and ubiquity of digital images. Mass even seems an understatement with some billions of images produced daily. To see the work of an artist like say Chris McCaw, our current exhibition, who is creating real objects with his method of photography is so refreshing in a world drowning in pixels. We are just tired of staring at screens and want to get our hands dirty like painters, there is something quintessentially human about working with material while still loving the documentary / story-telling potential of the camera. And then for me, realizing there were few if any galleries focused on this intersection, I decided that my gallery would do so, but it’s always evolving.

We met when your studio was on Abbot Kinney, fast forward to today – what has changed, and how has your gallery evolved beyond showing work?
I’m not sure too much has changed. Even in the 500 sq ft shoebox in Venice where we met I was trying to produce exciting and ambitious shows. Now I just have 3x the space to do so. But certainly, Bergamot Station has a certain legacy of galleries and especially with focus on photography. So being here allowed me more access to collectors, curators and foot traffic by proximity with my gallery neighbors, many of whom I have worked with over the years.

But I am happy to say with certainty the gallery’s capabilities and awareness has grown exponentially since then, having recently exhibited in the most important international photography fairs and making regular acquisitions with major museums, both important signifiers that something we’re doing here is working.

Beyond the exhibitions, we of course host the private consulting appointments as well as quarterly critique nights that we call “Static Fire” where we invite four photo-artists to show work in progress with about two dozen guests and just have a fun night looking at work. We sell tickets for these events to cover costs and afford a small donation to various local art non-profits like Las Fotos Project and Venice Arts, both of whom are doing great work for LA youth. These have been fun and for me less pressure than the requisite salesmanship that is required for the exhibitions.

Robert Adams, House Construction, Colorado. 1975 Vintage silver gelatin print 6 x 7 1/2 in.

Rodrigo Valenzuela, New Land, 2024. Toner ink on canvas with acrylic. 36 x 48 in.

How you are defining the two sets of artists you are showing?
Well, most of my career pre-Marshall Gallery was in showing 19th and 20th Century work which has a strong market and thus many legacy galleries focus there. So, while the main exhibitions at Marshall focus on contemporary work, I really enjoy putting their work in conversation with vintage works which I source from a network of collaborative collectors in LA. For example, a recent show juxtaposed UCLA Photo Professor Rodrigo Valenzuela’s mixed-media works from his “New Land” series with vintage prints from the 1970s New Topographics movement such as Robert Adams and Henry Wessel. Both had conceptual angles of thinking about land use in the American West. It also helps to bridge the gap to contemporary work for collectors who may typically only be interested in vintage works. Many collectors are wary of the edition systems of contemporary photography, so I think it helps when works are one-of-a-kind due to the physical process of the artist.

Ultimately, I love the history of the medium and revere so many of our bygone photo-heroes, so I do love to show them when it makes sense with the contemporary show on view. But certainly, most of my energy goes to the artists working today. I keep close relationships with my artists, it’s like a sort of creative marriage.

Creative Director: Marshall McKinney

Heidi: In our last interview in 2008 you had just taken the helm at Garden & Gun, a national magazine about a regional lifestyle – fast forward to 2024, tell us about this magnificent, long run as Creative Director.

Marshall: It all began in April of 2008 for me at G&G. What a run. Sixteen years! That’s like ten plus six years. That’s like 5,843.88 days according to Siri. This means I’ve lumbered through 192 weeks of closings (that’s 3.68 years of deadlines for those still doing the math). Can you believe it? Nope, neither can I. So many long days and nights sussing out and sorting through big ideas, prose, pictures and sketches to build a print brand unlike any other. Then, we were a small scrappy crew of misfits. Seriously, like eight of us. Some with no magazine experience at all. Didn’t matter. Within us burned the intangibles: heart, drive, determination, spirit, resourcefulness and f@#ing energy to burn, baby! Today, the foot is still hard on the gas and without a doubt, the brand, driven by the passions and minds of its people, is hurtling headlong into a bold new future. Unfortunately, this is where I get off. August, 2024. Adios.

T’was a thrill ride. In my professional career, I never thought I’d be so blessed as to work with the finest, sharpest minds in all of “Magazine-dom,” both internally and externally. I’ve watched interns come up through the ranks to become some of the best writers, editors, and photo editors in the business. I’ve seen editors and art directors go on to become VPs. Watched publishing prophets hail the coming of the iPad only to see it snuffed out like some ole Camel Light. To be sure, I’ve seen it all. Done it all. Er, won it all, #athankyouverymuchg&g. And, I wouldn’t change or trade a damn thing.

G&G’s success is, and always will be, directly connected to the creativity, fire and gusto that resonates in the youthful souls of the folks who bring it to life. Each person I interacted with there, young or old, was a remarkable teacher and I am grateful for the experiences shared and learned.

So, now that I’m slowly gliding into this next phase of my professional life, and can take a breath, if only for a minute, I have the luxury of hindsight. Thus, I’ve agreed to tackle a few questions from APE. An exit interview if you will. Buckle up. Here goes

What are your three favorite covers and why?
I not picking these covers on technical acumen or whiz-bang execution but rather on the “feels and vibes” and times associated with the experiences shared while nabbing them. I thrive in that space where ideas are manifested and sketched over morning coffee—together—before jumping in the car or on a plane to get them in the can. I adore all my photographers and I’m 100% sure I dig 98% of my covers. There are outliers but like red-headed children we tolerate them all the same—even when they do look a little kooky and act funny.

I only partner up on covers with people I trust.  I know them on a personal level and usually we have a deep rapport. Heck, all my lensmen are brilliant, empathic, whip-smart artists, technicians and masters at their craft. So again, I’m only picking these three covers through gauzy reflection, and like children, I don’t really have a “favorite” or three favs but here goes:

1. Dec 2019 – Jan 2020 Photographed by Gately Ben Williams

Keep it stripped down when you can.
This cover shoot was quite simply a fun trip with one of my best friends, Gately Ben Williams and his new, lovely and talented bride (and one-time co-worker of mine), Hunter. The idea was to take a road trip down to the Santa Fe river in Florida and get something that felt warm for a winter issue.

My mind, where covers are concerned, always leans toward the graphic and composed. If that happens to come off “arty” occasionally, well, so be it. My intention is not to be “arty” which I associate with fey, contrite or, worse yet, cute. Finally, my experience with newsstand covers is simple: don’t fuck around trying to be something you’re not. Be definitive. Be uniquely yourself and true to brand. Always and in all ways.

I want my G&G covers to be two things: direct and filled with as much subtext as possible. Meaning, the image has to hit on the reader’s senses (taste, smell, sound, etc). Get them to feel the coolness of the water for example or stop for a moment to reflect on the sounds they might have heard the last time they went tubing. I want to trigger a memory of, say, spending time with their spouse in their younger years at some watering hole of their own. Maybe it gets them to reflect on their own daughters growing up? The point is, subtext to me is leveraging the power of the form.

We are busy people living busy lives. As a creative director a big part of my job is to choreograph moments that give pause in the service of sparking fantasy or aspirations. So, back to Florida. After a long day of trying a number of ideas, which rendered shots that were great but perhaps too sexy or pinup-ish, at dusk I went back to the original sketch, the first big idea. You don’t ever have the luxury of time on a cover shoot. Making the manufactured feel authentic is an art unto itself. In order to pull that off, I highly recommend sketching out your ideas long beforehand.

On this day there were a bunch of kids in the springs splashing and playing along a dock, not the best situation for what I wanted the image to communicate, solitude and stillness. But, as the day waned, they slowly—mercifully—left the area. That’s when Ben and I were able to move to the end of the dock and shoot down on Hunter.

I love this image for a lot of reasons. One, Ben and Hunter gave me so much of their energy throughout the day. They gave me so many variations that could be used in the interior of the magazine, and that’s something I value. Two, everything we do as creatives, at its best, is a partnership predicated on balance and trust. I trusted Ben to give me a number of stellar solutions and, in turn, he trusted me and gave his all to my sketched idea. Three, the image is graphic. It plays with repetition of form. It’s tranquil and calm which lends to the narrative I wanted to achieve. The water is clear. The image has essence and to my eye it’s a catalyst for subtextual think. That being: I could use some stillness. I could use a vacation in warm waters. I’d love to be somewhere fun with my wife and daughter. Finally, this image reminds me of all the cocktails and conversation that flowed with these two lovebirds after we wrapped the shoot. Truly, it was a wonderful couple days work all around.

I’ve taken on many a cover mission like this with shooters including: Rob (and Lisa) Howard, Michael Turek, Brie Williams, David McClister, Robby Klein and others. All mega talented, affable, easy spirits that are a joy to behold and work alongside especially when it’s a stripped down scenario like this and not some big ass production.

2. Feb/March 2019

Throw the kitchen sink at it whenever you gotta and just build the damn thing.
What you see here is a bar we built in The Voorhes studio by some of the most baller, open, gracious, energetic and creative people in the business. Adam and wife Robin, assisted by the incomparable, Nicki Longoria took a sketch I made and ran with it a hundred times farther than I could have ever hoped. We had a custom neon sign made. We had working beer taps. We had a stuffed squirrel drunk on Miller Lite. This was devised at a time in publishing when covers needed that extra wink in order move the needle on digital newsstands—talking to you Apple. So of course I wanted everything to be analog and made of hand whenever and wherever possible.

Could we have shot this in some cool bar somewhere? Mmmmm, maybe? With that comes a whole host of other problems which I won’t go into now. Trust me, they are many. This to me felt like the only solution and it all started with a sign maker and the energy and can-do spirit Adam and team brought to solving the conundrum.

I’m not sure what’s in the water down there in Texas but if you head that way knock on The Voorhees or Darren Braun or Fredrick Broden’s door. No telling what you might find going on behind it.

3. Dec 2008 / Jan 2009.

This cover by Andy Anderson was a revelatory moment for me. Affably nicknamed, “Turtle Junk,” after the New York Times wrote a review—a positive one!—of our brand, it was the impetus that got my head screwed on tight as to how best to feature and approach subjects on G&G’s coves. It’s so singular and unique. It’s composed. It’s direct. It’s awash in story, cultural richness and wonder. It’s simple and in that way it’s elegant and timeless. Mostly though, it wasn’t until I put eyes on the image that I knew how we were going to visually stand apart.

Up until that moment G&G was kind of wobbly, like a newborn giraffe, the way a lot of new launches are in the beginning. It took seeing that image for me to begin to understand what the brand was telling me it wanted to be. For better or worse I’m not one to immediately suggest what I think any brand should be. I have instincts but I ain’t no Mussolini. I like to listen to the market and the material, then I like to react to what I think they’re suggesting to me. I can’t stand it when people march in on their high-horse talking so much shit about what they think this or that is. I’d rather saunter in on a turtle’s back—that way they never see you coming—and build something beautiful and solidly stable, together.

Further, where covers are concerned, were it not for the talents and eye of photographers Peter Frank Edwards, Squire Fox, David McClister, Andrew Kornylack, Johnny Autry, Brie Williams, Brent Humphreys, Amy Dickerson, Jim Herrington and Dan Winters G&G wouldn’t be here today. Truly, it’s all about the company you keep and they are the finest.

Do you have a favorite spread?
That’s impossible for me to answer. Not because I like so many but rather I have so few. Still, I’ll give you one I like a lot. It’s pretty simple but I just dig it.

Here’s the backstory: We asked Dan Winters to shoot musician, James McMurtry for us down in Texas. I spoke with Dan on the phone about how much I liked James’ music and about what he meant to me as a blue-collar genre-bender out there pounding stages night after night after night. I told him I felt a kinship with him. Perhaps Dan felt the same way because almost an hour had passed and we still hadn’t spoken about the shoot. Of course that didn’t matter to me because, well, Dan’s the man as they say. And I tend to agree.

Couple weeks later the images arrive in classic Winter’s style. Stoic. Iconic. Proud. Singular. Then, it occurred to me, oh shit, I gotta figure out what the fuck to do for the design. It was late in the cycle. I needed to turn this one around fast. Yet, I couldn’t. I felt helpless. I just wasn’t locking in on something worthy or original. It was torture.

I’m thinking to myself, this guy Winters is best buddies with all the great art directors and editors across the land. What the hell can I do that he’s never seen before? Am I even capable of hitting a high-taste level that honors a hardworking man like, James McMurtry? Oh, shit.

After an excruciating battle with self-doubt and worry, while sipping a couple of bourbons, it’s 1 a.m. and I’m still sitting at my desk in the office twiddling my thumbs. Part of the problem might have rested with the edit team. Maybe they were feeling the same way about the headline as I did about the design? They didn’t seem to have much cooking yet or, maybe they did and it just felt flat? Dunno, can’t remember. The one recollection I do have was that I put on McMurtry’s version of a tune called, Choctaw Bingo. I cranked that motherfucker up as loud as my i-mac would go and I stood up and danced. Right there in the middle of my office, which I shared with Maggie Kennedy, my photo editor, I shook my ass. Then, thoroughly awash in spirit, I cranked out a giant “J” with a guitar’s sound hole in the middle along with some filigree that felt a bit like McMurtry’s hair blowing in the breeze. With that I yee-hawed and went home to bed.

The next day I showed it to Sid Evans, my editor at the time, thinking he’d blow it apart because there was no definitive headline. Instead, he looked at it and nodded. Print it. We did. Not that we had a lot of other options because we were out of time and my hangover was setting in pretty good.

What would you tell anyone getting into the magazine business today?
To would be publishers:The sweet spot is somewhere between a mass newsstand magazine and a coffee table book. Do something deliberate and focused and beautiful. Do it on the best stock you can afford, no more than four times a year. Believe in your dream. Never give up. Don’t let obstacles stop you. Then, I’d advise them to buy a lottery ticket every couple weeks.

To journalists and editors: Tell the truth. Your currency and value is in your candor. Be your authentic self and find your own voice. Also, learn to think like an art director.

To photographers whom I fucking adore!: My best advice is to study a few masters, really lock in on them. Learn how to compose images that are graphic and expressive. Play. Write. Sketch. Work to become a natural born salesman, philosopher, psychologist and light-hound. Become proficient in the language of the trade. And, when you sense a trust building with an art director or fellow creative lean in and partner up. It’s amazing how far you can go, together. Lastly, pay close attention to all the others on the periphery of your craft. Explore the subtleties of make-up, watch what the stylists are doing and why, educate yourself on food propping and styling and acquire skill in interiors, exteriors, portraiture, reportage and more. Give yourself a wide base of knowledge then slowly tighten the focus on what you find the most interesting. NEVER STOP. NEVER GIVE UP.

What would you tell your younger self?
To my younger self I’d just say this: Stay resilient, hombre. Trust the process. Stay true to yourself and to those who are offering you their hard-earned knowledge. Make those folks an ally. While acumen can get you to the doorstep it’s experience, resolve and connection that’s going to define you and carry you across the threshold. Hold on tight Bubba! It’s gonna be a weird and bumpy ride.