The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Sedona Turbeville
As a collector of vintage cookbooks and food advertisements, I’ve always particularly loved seeing just how many iterations of Jello “salad” one could come up with. I wanted to channel my love of vintage advertising into a photo project that looked like something you’d clip from the pages of a 1960’s magazine to tuck away with your collection of recipes and ideas for your next dinner party.
Prop stylist Lisa Ornelas curated period-specific props to design a nostalgic set ready for party goers, and food stylist Amanda Anselmino worked with recipes from old cookbooks to create an array of playful Jello-based dishes.
I worked with designer Joseph Casey to turn the images into a printed promo reminiscent of the things you’d find in vintage recipe keeper binders; recipe cards, a magazine advertisement for Jello, Miracle Whip coupons, and a “marketing bulletin” that was hand typed on a typewriter, addressing the recipient with a summary of our project framed as a mid-century marketing promo for Jello and Miracle Whip. The risograph folders the printed components were compiled into were a reproduction from a thrifted 1960’s recipe keeper I own.
This project allowed my team and I to create a series of images that acted as an immersive step back in time to a mid-century dinner party, alongside a printed promo to keep the nostalgia alive with physical prints.
To see more of this project and others, click here
Jackie Hancock with jackie represents – Rep + Producer
Amanda Anselmino – Food Stylist
Lisa Ornelas – Props & Set
Joseph Casey – Graphic Designer
Haley O’Rourke – Digital Tech
Printed materials by:
Secret Room Press – Risograph folders
Fireball Printing – Recipe cards
Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.
Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.
As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.
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