Still Images in Great Advertising- David Stuart

Still Images In Great Advertising, is a column where Suzanne Seasediscovers great advertising images and then speaks with the photographers about it.


I got my Communication Arts Photography Annual back in August and immediately sat down to review the winners.  I went through and tagged the ads that I wanted to feature for this blog column.  When I closed my copy, it reminded me of many of my art directors who had done the same thing at The Martin Agency.  It still holds true today that getting in to the Communication Art Photography Annual has clout.  Anyone who gets in needs to use it in their marketing to potential clients “As seen on page 90 of the CA Photo Annual”.  This weeks post is from David Stuart and his agents VISU about the beautiful campaign for the agency, Three and CPA Global.

Suzanne:  David when I go to your site, I see the EarthJustice series with the man in the Hazmat suit enjoying a lake, fishing and feeding sheep.  Do you think that campaign helped you land this one?

David: The art director at Three commented that she really liked the series, so it probably did help land the CPA Global campaign.

Suzanne:  Can you tell us about this campaign and how much input you had on “Don’t Waste Talent” and did you replace the plough horse with a racehorse?

David: The client is legal services company, and the concept is to illustrate people and a horse doing work they’re overqualified for in an absurd way. The concepts were solid when they were handed off to me, and the racehorse was already part of the original concept, but there was a lot of room for artistic license. The final racehorse image ended up having a very different feel from the original agency comp.

Suzanne:  You get hired for humorous advertising and it affords you to take it from subtle to right out there.  Are you a funny person?

David: I’ve told I’m funny looking, does that count?

Suzanne: Do you have a lot of input with creative folks when in the negotiation phase?

David: As far as creative input, it really depends on the client and the agency, for the HAZMAT Suit series, I had a quite a bit of creative input in regards to the individual image concepts. For the CPA Global pieces it was more locked down.  I do a lot of research for each shoot and I’m a pretty obsessive person so every concept is thoroughly planned out before I step on the set. With that being said I do leave room for spontaneity.

Suzanne:  On that note, how is the scuba diving rockabilly band going?

David: Hmmm, every time we go diving, all the instruments get ruined by the salt water, so we’ve decided to keep the diving and the music separate. I have, however been itching to do some underwater photography and although they don’t make underwater housings for guitars, fortunately they do for cameras.

Suzanne:  I love that you are based in Atlanta (some talented folks there). What is your advice for photographers who want to live where they want while having an International career?

David: Atlanta’s a great place to live and work, plus we have an international airport here, so it makes it easy to get around. As far as living where ever you want, and having a career in commercial photography, it really boils down to 2 things; 1. Having a style that’s unique enough that they’re willing to fly you in for.  2. Getting your work in front of the eyes of the person that does the hiring.

Suzanne:  So, have you and VISU gotten many calls from the art directors with the tagged pages?

David: The response has been really good, and I’ve talked to quite a few art directors who’ve seen the image in the CA photo annual.

Note: Content for Still Images In Great Advertising is found. Submissions are not accepted.

About David: As one of Luerzer’s Archive’s 200 Best Advertising Photographers Worldwide, David’s work has been featured in PDN, Communication Arts, Luerzer’s Archive, Picture, Digital Photo Pro, After Capture, and the F-Stop. David regularly works with clients like, Puma, Girl Scouts, New Balance, Coca-Cola, Mercedes-Benz, United Way, Simmons, BBDO, ESPN Magazine, Forbes, Sony Records, American Airlines, CPA Global, Three and Richards Group.

About VISU: From the newest CGI Energizer Bunnies to the latest Hilton Worldwide Stills & Video Campaign,  VISU is a synonym for trusted partner.  Through steadfast commitment to our clients, VISU continually facilitates the most elegant combination of creativity and innovation while embracing  advancing technologies to promote solutions tailor-made for today’s media culture. With VISU it is more than photography, motion CGI or creative retouching — It’s about the experience of working with a VISU team. For information about David Stuart’s work please contact Blake Pearson at (212) 518-3222 x700 or blake@visu.co.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after founding the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies.

The Daily Edit – Thursday
9.27.12

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New York Times Magazine

Design Director: Arem Duplessis
Director of Photography: Kathy Ryan
Art Director: Gail Bichler
Deputy Photo Editor: Joanna Milter
Photo Editors: Stacey Baker, Clinton Cargill, Amy Kellner, Luise Stauss
Designers: Sara Cwynar, Hilary Greenbaum, Drea Zlanabitnig

Photographer: Gillian Laub

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

Alejandro Cartagena Interview

by Jonathan Blaustein

I recently spoke with Mexican photographer Alejandro Cartagena, who’s based in the battle-torn city of Monterrey. His work has been awarded and honored like crazy the last few years. “Suburbia Mexicana” was exhibited this Summer at Kopeikin Gallery in LA, and his current project, “Car Poolers,” was published in the NY Times Lens Blog and Lens Culture.


Jonathan Blaustein: Are you well? I know you’re busy.

Alejandro Cartagena: Yeah, I’m doing great. I’m doing a lot more commercial work than I expected. Commissions too. All the publicity. I don’t know how you say it in English?

JB: The hype. The buzz.

AC: Right. The hype, the buzz, it helped because people you wouldn’t expect to hire me for jobs are hiring me for stuff. Not just documentary stuff. Right now, I’m shooting chairs for a chic design firm.

It’s been really cool to be able to expand my job like that. I’m not a particularly good product or advertising photographer, but pushing those limits seems interesting. It makes you understand a little more how an image works. I think I’m starting to like it. I don’t want to do too much, but it’s good right now.

JB: So your career has shifted because of the success you’ve had as an artist? People have approached you and asked you to do stuff you’ve never done before, and you’re learning on the job?

AC: Definitely. Three weeks ago I got a commission to go to El Salvador, to shoot a coffee farm. That was a 3 day shoot. The farm, the processing plant, the owner, the people working there.

What I tell the clients is that I don’t know how to do work that’s used as advertising, but I do know how to do portfolios for your products. You want to show off how nice the design is on something, I can take that out of your product to make it look really nice. Not to sell the product, but how you produce your product. That’s where I’m trying to push my commercial work.

I don’t know how you put that. Documentary Commercial Photography?

JB: Have you had to change your equipment to make the switch? What are you shooting with?

AC: Last year, I bought my first big digital camera. The 5d Mark II. And now I have a 3 piece lighting setup. This has pushed me to have an assistant, who knows about lighting, who helps me to produce the shoots. It’s something I’d never done before. I’d just go out with the medium and large format camera and shoot whatever I wanted.

I’m still shooting my projects. One here in Monterrey, and one in Guadalajara. I have the flexibility to still do that, and also do the commercial jobs that bring in some money.

JB: We kind of launched into this, because my first question was “How are you?,” and here we are. So let’s back it up a bit. Given your name, and your accent, and the fact that you live in Monterrey, 99% of people will assume you’re Mexican, but your bio says you were born in the Dominican Republic. How did you end up in Mexico?

AC: My Dad came to Monterrey to study in the 60’s. There was this big thing in the Dominican Republic in education where the government was giving money out to people to go study abroad. But they were obligated to come back to work in the sugar cane factories or any specialized engineering job.

When he was here, he married my Mom. They went back, and me and my other three brothers were born there. They left Mexico in ’69, and they stayed in the Dominican Republic until 1990. That’s when I came to Monterrey.

JB: Can you do the math for me. How old were you?

AC: I was 13 when I left.

JB: Do you feel Mexican?

AC: At this point of my life, I’m definitely Mexican. I feel Mexican, I love Mexican food, I love my city, I love my country.

There is a strange thing going on between me and my wife right now. It’s this going back to our roots. We don’t know if it’s the baby that’s coming? My wife’s Dad is Canadian, her Mom is American, and she was born here in Mexico. So she’s this weird NAFTA kid, you know? American/Canadian/Mexican. And she’s been listening to all this country music and american oldies songs.

Weirdly, I’ve been going back to listening to a lot of Merengue music, which is Dominican. So I don’t know. This thing about having a child, wanting to be in touch again with my roots, it’s bubbling out a lot lately.

JB: Congrats. When are you going to have a baby?

AC: First of October.

JB: So you’re coming up. I can’t bitch too much about my stress because you’re sitting right there too.

Let’s talk a bit about Mexico, though. I just learned that Monterrey is the wealthiest city in Mexico, which caught me off guard. I would have assumed it was the DF. But I was wrong.

So you’re based in the wealthiest city in Mexico, which is up there in the Northern desert, in the middle of the Drug War shitstorm.

AC: Yes.

JB: The World wants to hear about this stuff, and you’re right there. You got a new President elected, and the PRI is coming back. The guys who ran the country for, what, 100 years or so?

AC: 70 years.

JB: 70 years? I was close.

AC: It’s almost the same.

JB: Right. That’s a big deal, and geo-politically, you’re sitting on the front lines. And I know that you make work in and about Monterrey, but thusfar, it’s touched only tangentially on the Chaos, unless I’m mistaken.

What’s it like?

AC: I think precisely because it’s the richest, that’s why it’s the most fucked up at the moment. There’s so much money, there are so many people wanting to have more money, there’s so much ambition. The downside is there’s not enough jobs to have that money, so there’s a lot of poor people at the same time.

An ex-girlfriend used to work in a government agency, it’s like what used to be the FSA in the US. It’s an institution that goes around and finds poor communities, and they try to find them jobs, they bring them food, they document them. And Monterrey has more than 60 below poverty communities.

So that speaks to the disparity. There’s so much wealth, but also so much poverty.

JB: It’s kind of a popular topic here in the States. Our statistics on income inequality are rising. The problems that come from that grand a chasm tend to cause a host of problems.

AC: Exactly.

JB: But as far as violence, is your quality of life impacted in the rising gang wars of the last couple of years in Monterrey?

AC: Yeah. Starting in that difference of income, that creates a sense of anger towards all the people who have so much money. And they’re so separated. The people who have money live in this part of town, and the people that don’t live in that part of town. I mean, this is nothing new in the world, but when the shit hits the fan like its happening here it feels like its never happened before.

Then with the building of all these suburbs, for the rich people it’s perfect. Just send them as far as you can. Only the rich get to stay in these prime lands.

That has created the perfect scenarios for the gang situation. I don’t know, when we talked before, if I told you how the drug war has moved into these suburbs I used to photograph. Those are the perfect spots for them to live, right now, because there is no police. And if there is police, they’re corrupt, or they’re actually part of the gangs.

My Mom’s from a place, it used to be a little town, it’s called Juarez. It’s not the crazy Juarez from Chihuahua, and it used to be 30,000 people in 1993/94/95, and now it’s more than 300,000 people, with the same amount of police and transit police. So that tells you how the growth of that city, and that suburb, has made it so easy for the drug people to move into those areas and just be Kings.

There’s nobody watching them, and if they are watching them, they’re part of the deal. That has made it very difficult to live in Monterrey. You don’t know who’s who. You want to be looking at people who look kind of sketchy, but at the same time, it’s the police also who’s sketchy.

That definitely impacted our way of life. We used to live right downtown, and six months ago, we decided to leave because its become unbearable. There are shootings in downtown. After 8pm, there’s no one on the streets. It was getting kind of dangerous.

We decided to move to just outside of downtown. It’s a bit safer. We’re close to a couple of embassies, so there’s police patrolling once in a while. It makes you feel a little safer, but definitely we changed our lifestyle.

You don’t go out at night that much. Or if you go out, you try not to go to a restaurant. Because that’s become a mess here. They go into restaurants, and they steal people. They take their cars. There’s been some cases where they rape women in the restaurants. So those kind of things just get you paranoid and scared.

You try to live your life around those things that you can’t do anything about it. You try to be in at night. You try to go out when you can. There was a point last week where me and my wife got a little paranoid about even going to parties.

The bad guys started going to parties. If they would hear music outside the house, it was a perfect place to come in and steal and make trouble.

JB: Wow. (pause.) I’m rarely speechless. I spent a lot of time in Mexico in the last 10 years, including going places 10 years ago that I would never go now. As an American, it almost looked like the whole Calderon Presidency was to see if the government was powerful enough to take down the cartels, and now that it’s over, it looks like the answer has been given, and the answer is No.

AC: Yeah.

JB: Is there a sense of fatalism in Mexico now that the cartels are so rich and powerful? Do people feel like Mexico is doomed? Or do people talk about Columbia, and how fast things turned around there? What’s the mood?

AC: Let me think what I’m going to say. I definitely feel scared of what happened in these past six years. I vaguely remember, maybe it was in January of 2007 or 2008, when Calderon deployed thousands of soldiers, to Michoacan, or another region where there was a lot of trouble with the drug cartels. I remember feeling, “This is so awesome. They’re finally gonna get rid of all of this shit.” (Laughs.) At least, from my perspective, I was really excited that a President had taken such a big decision to attack the cartels.

But then it all just went to shit. It all went downhill from there. Everything started to get worse. Before 2010, in 2007, you would hear of the killings, but it was always out of the city. In the suburbs. There was no violence in the city, or downtown, where there was more police.

And then, in 2007, it all turned around here in Monterrey. You started to hear about people being killed downtown. Bodies being dropped in the middle of the street in downtown. It just started to rise and rise and rise and just get worse and worse.

It almost seemed like the cartels were in a campaign of terror, for us as civilians. They started to hang people on highways. They started to line up people on the street and just shoot them and leave them there. I can’t speak for the other people of Monterrey, but for me, that got really, really scary.

Of course, you become paranoid. You’re always trying to watch out not to get in the crossfire. I’ve had friends who were close to the balaceras, how they call them here.

In 2010, that’s when I really got scared. That’s when the shootings really started in downtown, just blocks from our house. I remember there was one shooting that was really crazy. It went on for like 30 minutes, and I never heard something like that. It was like a war zone.

It started with a couple of gunshots, pop pop, and we were in bed. I remember looking at my wife, and thinking, were those firecrackers? And then, suddenly, Boom Boom, and all different sounds of machine guns and grenades. That’s definitely not fireworks.

We dropped to the floor, and went to the middle of the house, and we were lying on the ground. It was so scary. I’m sure, for war photographers, that’s something that you experience. But for a city boy, in your city, at 12 at night, when you’re getting ready to sleep?

JB: I can’t imagine. I just can’t. You use the word terror, and it looks like the cartels have been robbing the playbook from the Taliban, and straight up terror groups. They understand that if you create that degree of bone-shaking fear in a general populace, then you can control that populace. It sounds like the rule of law is not really there with you guys right now, and it’s tragic.

I don’t want to make light of it just for an interview. I love Mexico, and I go, because my parents live in Playa del Carmen in the Winters. I’ve seen the growth there. I’ve got massive curiousity as to how the Italian and Mexican Mafias co-exist so well down there. But that’s another story. I want to be a fly on the wall in that sit down to hear how they divide up the town, because the money laundering is off the charts.

AC: Yeah.

JB: But for “Suburbia Mexicana,” you were a guy walking around some sketchy rural and mountainous neighborhoods with some very expensive camera equipment, by yourself. Fairly recently.

So you’re telling the global photo community that now, even two or three years later, you could not do that work anymore?

AC: Now that I think of that, I feel so lucky that I was so naive to go into those places. At that moment, I didn’t know that those were the places that the drug people lived. From 2011 to now, it’s become really unbearable. Everything has become exposed, and you know that they live in these small suburbs in the outskirts of Monterrey.

I finished shooting in late 2009, early 2010. I would take my car and park outside of wherever I was shooting. I would carry my 4×5 and my tripod, and just walk. I felt that made people a little bit less scared of me, and made me not so vulnerable, even though I was vulnerable.

They wouldn’t be scared of me. I wasn’t in a car, and I had a huge camera. It’s not like I was going to run away or be trying to gather data on them. So people were very accepting of me an my presence. I don’t know. At this moment, I would not even think of doing something like that. I was lucky nothing happened. It’s getting scarier and scarier and scarier.

Most of the portraits in that book were done in Juarez, where my Mom’s from. My parents have a restaurant there, or they had a restaurant there. They actually had to close down the restaurant in February because of the Mafia-Cartels. They started to ask for money.

JB: Shakedowns. Protection. My god. We see photo essays about this. Maybe read an article in the New York Times. But I think it’s difficult for most people to straight up empathize, and to think about what it means to be living without governmental protection.

I know Mexico well, and I live in a border state. The fact that the US, this global superpower, has spent trillions of dollars, and essentially all of our political capital, fighting two wars on the other side of the planet…

AC: Yeah.

JB: And in that exact time, our most important neighbor, (No offense to Canada,) is living with borderline Chaos in some places. It’s an underreported story, how the US squandered so much, and left our neighbor to eat the shit.

AC: Yeah. As you were saying, I think it’s very difficult to be empathetic to the situation here, because I think, even we as citizens of Mexico don’t understand what’s going on, at some point. There’s so much rhetoric by our government saying everything is so well and fine, and nothing’s happening. A lot of people believe it. I don’t think there’s anyone in government, any politician saying, “You know what, Mexico’s crap right now. We need to do something about it.” There’s nobody saying that!

At least the elected ones. They’re just saying, “Oh that was a minor incident. They killed 52 civilians in a Casino. Oh, that’s nothing. That’s just between the drug people.” Man!

JB: Are they afraid of assassination?

AC: I don’t know what the fuck are they afraid of?

JB: Maybe it’s that they don’t have the juice. We started this with me asking, did the government lose the war? And the results on the ground seem to say they did. They don’t have the money or the power or the clout to stop the cartels right now. That doesn’t mean it’s over. Colombia’s got to be a good example for you guys, that things can turn around.

AC: Yes, but its different in many ways and things aren’t complete cured in Colombia yet.

JB: But look, one of the things I love about your work is that you’re a humanist. You’re able to look into complex stories. “Suburbia Mexicana,” in anyone else’s hands, would have been a snarky, ironic look at how mass consumption leads to environmental degradation.

AC: Thanks…

JB: And I reviewed the book twice, so I’m not going to repeat what I said, but you didn’t do that.

AC: Right.

JB: You’re able to understand the human element. What you’re living through is proof that human beings are insanely resilient animals. You’re living through things that people who live in Afghanistan, or Syria, or Iran, or Sicily have been living through for decades or more. God willing, that’s not going to be Mexico’s fate. But people like me, people here in the United States, we can’t help but take our governmental protection for granted. It’s crazy. You’re only a few hundred miles away from me right now.

Enough of my rant. Let’s segue for a second. I know “Suburbia Mexicana” is being exhibited right now, at Kopeikin Gallery, in LA. And concurrent with that, you curated a show called “Looking at Mexico.” So now we can call you artist and curator.

AC: No, no.

JB: OK, then we can call you a pretend curator like I’m a pretend journalist. Well, congrats. I don’t want to recite the list of honors you’ve racked up in the last few years. I know that you’re traveling a lot, you’re exhibiting across the world. You’re getting collected. All the things that people want.

On the surface level, you’re as successful as any of the colleagues I know. On a personal level, you’ve already shared that you’re living through an insanely difficult situation.

AC: Its a complicated thing.

JB: My heart goes out to you. But you were just in London, and in Amsterdam. When you’re in these safe European countries, with their decadent beautiful art cultures, is it difficult to reconcile? How are you dealing with that? Do you have to bifurcate your personality?

AC: That’s pretty cool that you brought that up. That’s definitely a sensation, not only when I go to Europe or the States, even to other cities here in Mexico. I understand how paraniod I’ve become. When I go to Mexico City, or Guadalajara, it’s like I can’t believe I don’t have to look over my shoulder to see if someone’s following me.

There’s this huge sensation of relief that I can be myself. And I don’t have to be looking out for myself. So definitely, I think I’ve become two different people. One outside, which is the normal me, and when I’m home, I’m me the paranoid Alejandro.

The Daily Edit – Wednesday
9.26.11

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Details

Creative Director: Rockwell Harwood
Design Director: Nathalie Kirsheh
Art Director: Daniela Hritcu
Senior Photo Editor: Ashley Horne
Contributing Photo Editor: Stacey DeLorenzo

Photographer: Eric Ray Davidson

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

Who Owns The Images When You Take Pictures As An Employee

I received the following question from a reader:

I was the staff photographer at a small Canadian magazine and recently quit to start a freelance career. My former publisher has asked me to remove all images in my portfolio and stock site, claiming they own all images I took while employed there. The thing is, I didn’t sign any contract that says they own any of these images. Do you have any thoughts on this or have anyone in Canada who specializes in copyright law that I may be able to contact?

I don’t know anyone who specializes in copyright law in Canada but I do know Carolyn E. Wright, AKA the Photo Attorney (http://www.photoattorney.com), who I recommend to anyone looking for an attorney who specializes in photography and copyright. I asked her to answer the question for US employees because I thought it would be helpful, but if anyone knows how it works in Canada please chime in on the comments.

If you are an employee in the United States, the copyrights to the photos that you take as part of your job responsibilities belong to your employer, not you.  When your employer owns the copyrights to the photos, it’s as if you didn’t take them.  You have no rights to use them, even for your own portfolio unless your employee gives you a license for such use.

If you are not an employee of an organization, you own the copyrights to the photos you take, even if the organization hired you to take the photos unless you have signed a document (including via an email) stating otherwise.  In that case, the hiring company will own the copyrights as a “work made for hire.”  See 17 USC 101.

Sometimes, however, you may have a dispute with a company whether you are an “employee.”  The court inCCNV v. Reid addressed this issue. There, the court explained:

In determining whether a hired party is an employee under the general common law of agency, we consider the hiring party’s right to control the manner and means by which the product is accomplished. Among the other factors relevant to this inquiry are the skill required; the source of the instrumentalities and tools; the location of the work; the duration of the relationship between the parties; whether the hiring party has the right to assign additional projects to the hired party; the extent of the hired party’s discretion over when and how long to work; the method of payment; the hired party’s role in hiring and paying assistants; whether the work is part of the regular business of the hiring party; whether the hiring party is in business; the provision of employee benefits; and the tax treatment of the hired party.

In addition, it’s important whether the organization issues a 1099 or a W-2 to you.   To help with understanding this law, the Copyright Office has prepared Circular 9.

If you are a full-time employee and do some part-time shooting for the company (because you have the “big camera”) and/or shoot on company time, it is a judgment call as to whether the photography is within the scope of your employment. But if you get a statement/agreement in writing from your employer to confirm that it isn’t, it will be helpful later if there is any dispute.

It’s Up To Us To Have The Willingness To Act

I criticized Mr. Burtynsky years ago for not being “critical enough” of the criminals responsible for the desecration depicted in his photographs- in a word, I was wrong. There’s no way he could continue to have the access he needs and maintains if he was, in fact, so openly critical. It’s up to us to have the sense to notice, and the willingness to act… if only to save ourselves.

via Reciprocity Failure.

The Daily Edit – Tuesday 9.25.12

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Men’s Health

Creative Director: Robert Festino
Art Director: Thomas O’Quinn

Director of Photography: Jeanne Graves
Senior Photo Editor: Michelle Stark

Photographer: Cody Pickens

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

 

Thomas Ruff has shown an unwillingness to play it safe

For me, the most obvious artist who has consistently demonstrated an openness to use new ideas in photography, who has taken chances with photography and has shown an unwillingness to play it safe is Thomas Ruff. Having worked with all kinds of photographs/images – his own, licensed one, appropriated ones, artificially created one – Ruff’s thinking is far ahead of that of most of contemporary photography. I might not always like each new series, but Ruff’s fearless exploration of the medium photography – of how images can be made – is very, very impressive.

via Conscientious | Towards the 21st Century.

The Daily Edit – Monday
9.24.12

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Vanity Fair

Design Director: Chris Dixon
Photography Director: Susan White
Art Director: Julie Weiss, Chris Mueller
Senior Photo Editors: Sasha Erwitt, Susan Phear

Photographer: Jason Bell

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

 

This Week In Photography Books – Florian van Roekel

by Jonathan Blaustein

It’s the year 2000.

Google is a big number, but not quite infinity. Hanging Chad means the guy who’s always sitting on the couch, next to your roommate Aaron, drinking your beer. The Soviet Union is dead, China has yet to rise, and Americans feel like the world is a big apple tree, and all you have to do is grab what you can.

I’ve just moved to San Francisco, and live in the Mission District with my girlfriend, Jessie. (Now wife.) Dotcom millionaires peek their heads out of limousine sunroofs as they cruise through our neighborhood at night. I get my coffee with a bagel and cream cheese at the cafe on the corner for $1.50.

Tired of waiting tables and ready to be an adult, I get a job at a non-profit, progressive public relations firm on Mission St. The organization, since merged with Fenton Communications, was a spinoff of the famed liberal bastion, Global Exchange. My co-workers are a typically San Franciscified bunch; all colors, sexes, and sexual orientations are represented. (Yes, I’m being literal.)

We were housed within the same building as our Global Exchange brethren. Thick body-odor musk, wafting taqueria fry grease, and a lingering marijuana stench contributed to a healthy, lived-in aroma. Everyone was talking about how they were just in Nicaragua, or Guatemala, and pronounced the names with proper Spanish emphasis. Life was good.

Two weeks in, the ED announced the company was moving to the Embarcadero, right on the Bay. My commute would grow from a short walk to a 30 + minute hassle, requiring BART. And lots of rain.

We moved into a re-done, second floor office, built directly onto the pier. Nice view: seagulls, the TransAmerica tower, the shimmering reflection of the Bay Bridge on the water. Unfortunately, the space inside bore the typical corporate color scheme of gray on gray on gray. Carpets, partitions, office chairs, all gray. Immediately, my job, answering phones, helping to change the world, lost its glamour.

Sure, the higher-ups were battling to make the world a better place. But I was stuck fighting my myopic boss about which garbage cans to buy for under everyone’s desk. Foolishly, I made a rash decision, and was shamed as she slowly circumnavigated the room, interviewing each employee as to their desired preference of trash-bin-recepticle. Chastened, I promised never to make a unilateral decision on matters of such significance.

Days became weeks, and I became less happy as each passed. My naive desire to join the San Francisco non-profit community led me straight into my own, boring-ass version of Office Space. The phones rang, I answered them. The trash filled up, I emptied it. Wow, just writing about it bores me. So lets move on.

One day, I woke up and realized that the average-joe-lifestyle was not for me. Monotonous, sterile, repetitive. Gray on top of gray on top of gray. Please, make it stop.

So I quit, ready to commit to being an artist.

Here we are. It’s 2012, and this week marks my one year anniversary of writing this column. I’m sitting on my favorite green couch, my feet now wedged against my daughter’s crib. I’m headed back to San Francisco in a couple of weeks to check on the art scene, and report back. My how things have changed.

But this wouldn’t be a column if I didn’t write about a book. Today, the above musings were brought to you by Florian van Roekel, who seemingly self-published a super-cool book called “How Terry Likes His Coffee.” Some of you might have seen it before, but the 2nd Edition landed on my book pile, and I’m loving it.

The book is black, with yellow post-it-style sticker on the front. It looks like a fancy pad that you might use to take notes at the Friday Staff Meeting. Straight away, it opens on the doodles that some Terry might have made while studiously not listening to what was going on in said meeting.

Apparently, Mr. van Roekel spent some time in actual office parks in Holland, because you could never fake it so well. (And I’d guess he was influenced by Ricky Gervais’ “The Office” as well.) Even Thomas Demand’s fastidious recreations lack the soul-sucking, stultifying reality of what we see here. I’m having flashbacks. “Hello, Communication Works. This is Jonathan. How may I direct your call?”

The book follows a pattern of my current favorites, which is to include non-photographic imagery, and to create a natural progression. A narrative. A plan. It begins with with office party decorations, file cabinets, cubicle art, the water cooler, jackets on the back of chairs. All the images feature a heavy use of flash, which by now you must know I enjoy. Not everyone does.

Then we’re into the portraits, mostly backs of heads. Awkward. Uncomfortable. Too real to mock, to awesome not to appreciate.

–“Hey Terry, how was your weekend?”

–“Oh, you know, the ususal. Bought some terrific hash at the coffee shop, stared at my reflection in the canal for 45 minutes. Watched a football game on TV. That Robin Van Persie is such a wanker. How about you, Josh?”

–“Oh, you know, the same. Shannon’s mother is in town, though, and you know how that is. Hah, hah. If I’m not careful, she likes to grab my package under the dinner table. Just pour her whisky a bit heavy, though, and she’ll fall asleep before it gets to that.”

After the back of the head shots, and more portraits, the artist moves onto a set of double-images. Slightly, slightly different, but really the same. The sales pitch. The cold call. A terrific metaphor for monotony. If I use the word monotonous one more time, I will have acheieved its effect.

Next comes the office get-together at the pub at the end of the day. No faces here, just shoes, suits, & some sneakers on the ladies who got tired of high heels. Hands on shoulders, hands on elbows, coasters on the table. Routine. Finally, at the end of the book, we see some nature images. A walk in the park on Sunday? Has to be. Right?

Bottom Line: Has somebody got a case of the Mondays?

To purchase “How Terry Likes His Coffee” visit Photo-Eye

Full Disclosure: Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.

 

A Trend Is Not Your Friend

A fine art photographer should have a lot of patience, should never give up, should never subordinate his beliefs to commerce or money and last but not least, the trend should not be his friend.

–Robert Schlaug

via MULL IT OVER.

Sustainable Business Models: Issues & Trends Facing Visual Artists

Continuing on my post from yesterday where I wrote about photography as a commodity (Mark points out in the comments that a better term is fungible product) several of the panelest from the ASMP symposium on sustainable business models have posts up on the strictly business blog that I want to highlight. If you cannot attend in person there will be a live video feed (here) starting at 9am EST Thursday the 27th.

Richard Dale Kelly on organizing the event:

In organizing the Symposium, Sustainable Business Models: Issues & Trends Facing Visual Artists, ASMP’s Education Director, the late Susan Carr, and I focused on three key areas. We decided to start the day with working professionals who, through their own practices, have discovered sustainable solutions they are using today. Next, we wanted a conversation with users and distributors of visual content who are working at the highest levels of the publishing, advertising and technology sectors who could give us a glimpse of the opportunities behind the curtain. Finally, we brought in industry observers to discuss the challenges facing the professional in creating a sustainable career.

Liz Miller-Gershfeld, VP, Sr. Art Producer at Energy BBDO talks about the “new normal” at an agency meeting:

At the table were creatives and account people from the agency side and a team from the digital end of things. On the phone were teams from the promotional agency, the PR agency and international marketing counterparts. There were a few more voices on the phone.  I’m still not clear who they were, perhaps a wrong number, probably not…  Today clients have multi-channel marketing plans and multiple agencies to accomplish them…and we all have to play nicely.

I need a photographer who has deep human resources…
I need a photographer who can ask good questions…
I need a photographer who can simplify complexity …
I need a photographer whose producer can, at any given time quantify (in terms of time and money) what the inevitable changes and additions mean…
A photographer who is always thinking of the most efficient way to solve any problem and is able to articulate it from that perspective…

But perhaps most importantly, I need a photographer who can hold the idea that we brought to them – the one the creatives have spent the last few months and weekends developing, presenting, refining, presenting, selling, testing, presenting, resuscitating, presenting, refining and reselling…  A photographer who can hold it like a torch, amidst all the chaos and needs, in their unique style; the reason we came to them.

more (here).

Fiunally, Stephen Mayes CEO of VII Photo talks about the many business models being tested now:

But there’s a hugely expanded appetite for photography and with this comes new opportunities; the greatest obstacles to commercial expansion are the limits of our own imaginations and our fear of uncertainty. I see more and more brilliant business innovations, often sparked by young entrepreneurs with low overheads and little to lose.  Some of them are experiencing short-term success, some are not and it’s still too soon to judge which will sustain as the world moves forward.

Right now we’re experiencing the best of times and the worst of times.  There will be winners, some by chance and some by vision and sheer hard work, but there will be no rewards for the faint of heart.  We can’t step backwards, only forwards, even if it means letting go of some dearly held ways of thinking.

More (here).

thx, Peter.

The Daily Edit – Thursday
9.20.12


(click images to make bigger)

T Magazine

Creative Director: David Sebbah
Photography Director: Andrew Gold
Senior Art Director: Aurelie Pellissier
Art Director: Natalie Do
Photography Editors: Jamie Bradley Sims, Rory Walsh-Miller

Photographer: Peter Lindbergh

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted

What Happens When Photography Becomes A Commodity?

I believe much of photography is already a commodity and I plan to speak about it during the ASMP Symposium next Thursday the 27th in New York at the Times Center. The topic for the event (more details here) is “Sustainable Business Models: Issues and Trends Facing Visual Artists” which is a topic I’ve been thinking and writing about since I started this blog. the ASMP goes on to say “the rules of the game have changed and it’s no longer business as usual in today’s crowded visual arts marketplace” which to me leads to an obvious conclusion: photography is a commodity.

Commodification is a scary thought. It means you are competing on price and racing to the bottom.

Ok, so that’s the bad news. But, there’s an upside. Before we get to that, let’s destroy this cliché that I hear all the time how “photographers brought it on”, because they didn’t do something to prevent it. All the bitching and whining about weak willed photographers who wont hold the line and clients who wont pay the fees. Commodification is a natural market process. You cannot stop this.

To see the upside you need to take a more nuanced view of photography. You need to consider photography services a value chain and the act of taking a picture, what I like to call being a “camera operator”, as one part of this value chain. You also need to understand that commodification occurs when the improvements to a product overshoot the needs of the client. Better equipment and techniques matter little to the majority of clients. There will always be exceptions, but sadly, it seems we are all past the point of good enough (even if in some parts of the industry good enough is distirbingly low). Nevertheless, don’t dwell on it. Technology that blew your mind ten years ago is now completely commodified. It can’t be stopped.

The upside is that if you have commodification, somewhere else in the value chain a reciprocal process of de-commoditization is at work. In the book I’m reading now (The Innovator’s Solution) author Clayton M. Christensen goes on to say that “commoditization destroys a company’s ability to capture profits by undermining differentiability, de-commoditization affords opportunities to create and capture potentially enormous wealth.”

You just have to find the spot in the value chain where performance is not yet good enough, where you can differentiate yourself by being better than the others. Exciting, right?

I have lots of thoughts on this that I will get into during the symposium but here’s one simple observation.

Not too long ago your personality mattered little in photography. You could be the most abhorrent dick-wad and land all the work you wanted if your photography was awesome. I see plenty of evidence now that this is not longer possible. An art director I sat on a panel with even said “the top 5 photographers for a car shoot are all qualified to do the job. it comes down to personality as to who will get the job” Personality is one tiny part of the value chain, but it’s now more important than the photography. That’s astounding.

Sad if you enjoy operating cameras, but very exciting if you enjoy the entire value chain of photography services. My favorite photographers to work with have always been the creative problem solvers. Now I can clearly see the de-commodization at work.