The Art of the Personal Project : Jason Lindsey

 

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Jason Lindsey

 

CRACKS IN THE ICE

As I look to the future, to the world that my son will inherit, and to the forest where I live that may soon be on fire, climate change and the immediate impact on the environment constantly weighs on my mind. To research this devastating phenomenon, I acquired a series of educational glass slides to examine and consider. Each revealed a vintage photograph of glaciers, now disappearing or already gone. I shattered the glass negatives to call attention to this loss and fragility of our planet, but also to echo an experience with my newborn son’s first four month’s stay in the Neo-Natal Intensive Care or his 20 surgeries and six years of 120-hour a week home nursing. Cracks in the Ice is a metaphor for the precariousness and vulnerability of those I love. It is also a way to speak to the profound loss from global warming and a planet under siege.

The “Cracks in the Ice” project was inspired by my 15-year-old son, Björn. During one of our many daily chats, he asked about Climate Change and what the world will look like in the future. I realized I had only murky visions of that future myself and could not give him a clear answer. His precarious start to life and surgeries makes him crave stability. As a father, I hated that I could not provide much clarity for Björn and knew I needed to explore this idea with a photography project. “Cracks in the Ice” was born.

 

To see more of this project, click here

Instagram 

 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

NFTs Part 3 – The 10k Project

(Part 2 is here)

If you barely dip your toes in the NFT community, you will encounter Punks and Apes. You will see many influential people using them as their PFP (profile picture or picture for proof), and there’s a never-ending discussion about their floor price and utility. The Punks are 10,000 computer-generated pixel art pictures of… punks. They were created by larva labs in 2017 and given away for free to anyone who wanted to claim one. The lowest price to buy a punk right now is $122,808 (floor price) and the total lifetime sales of punks changing hands are nearly 2 billion dollars. Apes are BAYC (Bored Ape Yacht Club), another 10,000-piece NFT collection of computer-generated cartoon primates created in 2021 that initially sold for 0.08 ETH ($190 at the time) and are now worth $233,209. The Apes are famous for their utility which means owners get perks (coins, dogs, mutants, land), and they own the IP (Intellectual property) to their drawing. These extremely successful NFT projects have spawned thousands of copycats, and this is also where you will find most of the scams taking place. Projects where the founder disappears with all the money or just pump-and-dump behavior are rampant with 10k and PFP.

In January of this year, @fellowshiptrust announced they were bringing the world’s first-ever 10K+ photography NFT collection (Note: when this tweet first appeared, the link did not have the photographer’s name) to the blockchain.

Given the action around Punks and Apes, this looked like an excellent idea for the photography community. Fellowship seemed to know this was an opportunity to make history, and project information was filled with hype: “The release of this project will mark a turning point in the history of photography.” In addition to the hyperbolic writing, there is a process for selling the NFTs to achieve maximum FOMO (Fear Of Missing Out), where VIPs were given the opportunity to pre-mint the NFT (this is called a whitelist) before the artist behind the project was even revealed. It’s common for 10k NFT projects to work with VIPs and create whitelists for early access because it all generates a feeling of exclusivity. When a project is popular and sells out, this guarantees an increase in price once it becomes available to the public, similar to what happens with IPOs on the stock market (oversubscribed). The people who got in early can flip the NFT for a profit.

If that weren’t enough, project creators taking a cue from Punks, build rarity into the NFTs and withhold revealing what you minted until a project has a chance to sell out. You have a one in ten thousand chance of getting something rare at the reveal, and that lottery-like feeling drives the floor price of collections. Photography archives have this already built-in because a small percentage of images are popular or appear in important collections or books.

So, once Fellowship assembled the whitelists and images were pre-minted (with a placeholder) it was revealed that the photographer was August Sander, and the public was allowed to mint any remaining images. The entire collection sold out in minutes. A big reason for the project’s popularity had to do with the price. It was offered for free “just gas”. This means you don’t pay a fee to mint, just the gas fee for the NFT to be written to the Ethereum blockchain (usually around $20).

As soon as I found out it was August Sander, I went to the project website and read up on the collection. August’s great-grandson Julian Sander had put the project together to create a permanent archive on the blockchain where I was told information about the images could be added by the community. I liked the idea of utility and owning a piece of the archive and the possibility that I could interact with other photography fans and even the estate because of my ownership. I also thought about winning a valuable August Sander NFT that I could flip for a premium.

So I went on Opensea.io and bought one, paying the lowest available price of 0.042 ETH ($98 at the time plus $50 for gas).

Then the reveal happened, and not only did I not get a famous image mine was this terrible scan:

Whoever got the well-known bricklayer image flipped it for 3 ETH ($10,000).

The secondary sales continued to climb and surpassed 400 ETH.

Then in mid-march, the entire collection was taken down from Opensea.io At first, people thought it was a glitch of some type. Then on March 19, Julian Sander released a statement confirming what many were already discovering with simple google searches: “It was suspended because a third party, which claims to have certain rights in August Sanders’ photographs, submitted a complaint to OpenSea. I believe the complaint is not valid, and I am liaising with my legal advisors to get this resolved as soon as possible, and for the collection to be reinstated on the platform. This is my top priority right now.”

That 3rd party is https://www.photographie-sk-kultur.de/en/august-sander/reproduktionsbestimmung-august-sander/ SK Stiftung Kultur, and if you google “August Sander Estate,” you will see that back in 2017 Julian and SK Stiftung Kultur clashed over ownership of the archive.

How is it possible nobody mentioned this? Many well-known people championed this NFT release, including Christie’s own Darius Himes, who was reportedly involved in bringing the project to @fellowshiptrust and interviewed Julian on his Instagram page (https://www.instagram.com/tv/CZ0UoULIqIj/). Still, nobody thought to bring up who owns the actual copyright to the estate?

And this is the nut of the problem with NFTs and this project in particular. Nobody seems to give a shit about copyright. When the project was removed from Opensea.io everyone involved simply said the project is still on the blockchain and is visible on marketplaces like rarible.com, where DMCA takedown notices have no effect. A central tenet behind NFTs is decentralization, so there’s nobody to complain to when your images are stolen. In one of the twitter spaces, I listened to Julian say that photographers have too much power and the DMCA is a problem. He went on to say that placing the collection on the blockchain was fair use arguing that owning a print gives you the right to sell it as an NFT (this changes the nature of NFTs from artist issued originals to eBay for anything in your possession). The members of Fellowship seem to agree with this sentiment as nobody is concerned that this is a legitimate copyright violation and they shouldn’t have put the project to live forever on the blockchain in the first place.

One other aspect of the project being glossed over is the claim that the NFTs were given away for free. Yes, you could mint one with no fee given to Julian or Fellowship, but when I asked Alejandro Cartagena, founding member of Fellowship Trust specifics of the project, I was told that they kept 4.5% of the 10,395 images. Also, 10% of the secondary sales (over $1,000,000) go to Julian (7.5%) and Fellowship (2.5%). In online conversations, I’ve listened to Julian talk about wanting to profit from the work and that the money will determine its value. Anyone saying the project was given away for free is being disingenuous. Not to mention that involvement in a historic project like this has enormous value beyond simply making money off it.

Finally, one aspect of NFTs that I absolutely loathe is the idea that as Alejandro put it to me, everything is “publicly accessible on the blockchain for anyone to read and verify.” When I asked him about randomization process or people minting then selling the NFT’s on the secondary market, I’m told it’s all visible online. The truth is that most people own multiple wallets where they move NFTs and ETH around so you can’t track them. Finding out who owns all the different wallets and following the path from one to another to the marketplace is quite tricky to verify. There are bots buying and selling, people selling to themselves, and money being traded behind the scenes, making it impossible to know what’s real. The transparency of NFTs is a joke.

I’m not sure why everyone involved in this project fumbled so hard. People associated with it refuse to admit they knew about SK Stiftung Kultur before the takedown notice was issued, and all seem perfectly complacent with the idea that the blockchain doesn’t care either. Overall, I’m just disappointed that my NFT purchase doesn’t give me access to the actual August Sander Estate, and instead I’m stuck with Julian, who, as the Great Grandson of the famous photographer, seems bitter about where the archive ended up.

The Daily Edit – Pit Magazine: Holly Cratford


Pit Magazine

Founder and Art Director: Holly Catford
Founder: Helen Graves
Founder Rob Billington

Heidi: How did Pit and Cheese magazine come about?
Holly: I started Pit with Helen Graves and Robert Billington in 2017, it was an idea I’d been thinking about for a long time and was a huge fan of Helen’s blog (foodstories) and so emailed her to go for a beer and basically we just never stopped drinking beers and having a lovely time together! Rob I’d met commissioning him for a story in Noble Rot (that I art directed with Jeremy Leslie from Magculture a million years ago) and we got on like a house on fire too so he seemed like a perfect third partner. Five years later we’re on our 12th issue and attempting to work out how we can get our little side project to start paying us. As a team we worked on Helen’s first book, Live Fire.

Cheese was started in lockdown, I’d worked with Anna Sulan Masing on another little digital magazine/event. She tweeted late one night (not sure if there was any wine involved) about wanting a cheese magazine, so I replied saying we should do it. It turns out Apoorva Siripathi had done the same thing, so we just thought we should give it a shot. We’re working on the third issue now.

How did you get your start in magazines?
When I graduated in 2012 I got a weeks work experience at Esterson Associates with Simon Esterson. I just never left. As a studio we specialise in editorial design, Simon’s been running the studio for several years. I’m very, very lucky to have been able to come along and work on such amazing projects together, I’ve learn everything I know from him. He also owns and runs Eye magazine with John L. Walters, so I also get to work on that which is every graphic designers dream. Looking back on my student work, I can see my love for editorial in everything I do. I was constantly putting together books and publications asking friends to do illustrations and take photographs, interviewing people, while everyone else did posters and logos.

You work on a variety of other titles, are you art directing and designing them all?
I’m the art director of History Today, Pit and Cheese. The art editor of Eye, Pulp and Museums Journal.

What kind of circulation do you have for cheese and Pit?
Both are 2000 copies.

How did this potato cover idea unfold?
We wanted to put the British classic the potato smiley on the cover, and then me and Rob started talking about ‘iconic potatos’ and thought of Mr Potato Head. The idea sort of spiraled from there, I bought a few potato head sets from ebay and then tried to find potatoes which would look like ourselves. Each one is a member of the team Polly (Holly), Bob (Rob) and Melon (Helen).

Do you have a regular stable of photographers you work with?
Yes and no. I have a few people I work with really closely (Rob and Caitlin Isola) on Pit. But we work with loads of people on wider projects. Philip Sayer, David Levene, Francesco Brembati, Julian Anderson, Orlando Gili,
Suki Dhanda, Ed Park, Maria Spann… the list goes on and on. I also work really closely with Millie Simpson on History Today who is an amazing picture editor. I’m very very lucky to work with all of them.

 

This Week in Photography: The Moon Belongs to Everyone

 

 

It’s Monday, and the skies are clear.

(Thank goodness.)

 

 

 

Yesterday, the smoke from New Mexico wildfires was unpleasant enough that we stayed inside all day. (Until it filtered out in the evening.)

To have fires here in April and early May is something I simply cannot recall.

Sure, it’s a drought, and La Niña is a bitch.

 

 

 

But early-spring fires?

Never.

(Climate Change is NOT joking around.)

 

 

 

 

 

In art school, we learned that Kant considered the Sublime to contain a degree of the awful, or the terrifying.

(Maybe awe-inspiring is the better term? I graduated in 2004, so it’s a little rusty.)

But as I remember, it’s more than just beauty, the Sublime.

Three quarters of a day with my reality constrained by smoke pollution, and as soon as I got outside again, the world shimmered.

 

Sunday evening, after the smoke blew out
This morning, before the smoke blew in

 

 

Yet billions of people live with pollution every day.

(I consider myself fortunate.)

Frankly, people around the planet live in all sorts of places, and all manner of ways.

It’s a big world out there.

 

 

 

 

 

I bring this up right now, having just put down “The Moon Belongs To Everyone,” a phenomenal photo-book that arrived in the mail last June, by Stacy Arezou Mehrfar, published by GOST.

(Like I said to Shawn Records last week, thanks for your patience, Stacy!)

Really, this book is terrific.

I love it.

Last week, I wrote that because of the clear, Joseph-Campbell-inspired-structure, Shawn’s book didn’t make us think too hard.

This one is the opposite, as its lack of text, and great variety of imagery types and styles, make you guess what the heck is going on, as you turn each page.

No lie, we see frozen waterfalls, jungles, desert, oceans, and rock formations, just off the top of my head.

The paper changes, through the book, which I also loved, including these eerie portraits that seem almost like silver ink on black paper.

(Though I can’t say for sure.)

We see nature, and food, in various forms, including a killer photo of a super-intense-looking pomegranate.

The pomegranate was also featured in a design-trick I thought was clever, in which some images have a color sampled from within, and it’s turned into an entire color-block-page.

This happened a few times.

(Orange, magenta and red, if I recall.)

 

 

 

 

 

Books like this, which use only photos to tell non-linear, abstracted stories, are often called “poetic.”

And sure enough, the only text in the entire book, (beyond the credits,) was a poem by the artist that I read twice, much as I did with the photos.

If I’m being honest, at first I was a bit skeptical, but kept an open mind, (all those slashes,) but by the time I was done with the second pass, I was convinced.

Cool rhythms, repeating motifs, and if you pay attention, the message is there.

Like the imagery, it’s non-linear and abstracted, so it makes for a fitting close.

The poem speaks to immigrants, and emigrants.

To where we begin, where we end up, and who are we anyway?

How does it always come down to the patch of Earth on which you were born, or the spot you choose to put down your roots?

This book definitely qualifies as a work of art, in my opinion.

Sleek and pretty, but with just a hint of menace.

Job well done.

See you next week!

 

To purchase “The Moon Belongs to Everyone” click here 

 

 

If you’d like to submit a book for potential review, please email me at jonathanblaustein@gmail.com. We are particularly interested in books by artists of color, and female photographers, so we may maintain a balanced program. And please be advised, we currently have a significant backlog of books for review. 

 

 

 

The Art of the Personal Project: Grace Chon

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Grace Chon

 

HEALER: Experience the Healing Power of Dogs

The images in HEALER offer an opportunity for people to stop, breathe, and open their hearts and minds as they connect with the eyes of the dog. These photographs create a pathway for people to quiet their minds and breathe while simultaneously receiving the penetrating, soothing, and unconditional love of a dog.

So many of us feel that we can’t slow down and stop the anxiety and chatter in our minds, even for a few minutes. I wondered, could viewers access stillness and a sense of calm if they connected with the eyes of a dog and just breathed? Could they feel the incredible love and healing that I know dogs are here to gift us through their unique and individual energies?

Viewers are guided to connect with the dog’s eyes, breathe slowly, and to listen for the messages of love the dogs are sharing with them. Feedback has been pouring in from people as they engage with the work – messages of love, hope and pure acceptance! It’s been profound to hear about the experiences people have had – from crying, to feeling they’ve been to a therapy session, to truly feeling seen and understood.  A common response is “Wow, I can’t believe this worked!” One high school counselor shared that in lieu of therapy dogs, she’s been using the HEALER images with students in crisis.

In these tumultuous times, many of us are looking for ways to find moments of peace and healing. It is my deepest desire to offer people these opportunities, even for a few minutes, by engaging with the beautiful healing energy of dogs through this photo series.

 

 

To see more of another healing project, click here

Instagram

 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

Supporting Photographers With NFTs

Part 2 – Buying an NFT

Once you are up to speed on the terminology, licensing and have converted fiat (government-issued currency) into ETH, you can purchase your first NFT (Part 1 of my NFT series is here).

If you spend a few seconds on Twitter anymore, you will see streams of tweets from photographers in various stages of promoting their work in the NFT marketplace. From what I’ve seen, there’s a progression to how most photographers get involved for the first time and continue to promote their work on Twitter:

  1. Talking about your work and posting images on Twitter. Engaging with collectors and influential photographers by retweeting and commenting on their tweets.
  2. Getting an invite to a platform like Foundation.app and setting up your profile.
  3. Creating a collection and “minting” a number of pieces inside that collection.
  4. Tweeting out the availability, then doing a long thread on the collection or each piece to let collectors know the history behind it or your motivations for creating it.
  5. Starting a twitter spaces to talk about the work.
  6. When someone places a bid letting everyone know an auction has begun (when and NFT is bought there’s a 24 hour period where someone can outbid you to encourage a bidding war).
  7. Tweeting out a sale!
  8. Buying NFT’s from other photographers with your proceeds.
  9. Congratulating other photographers on a sale.
  10. Periodic tweeting of the number left in the collection or secondary sales that happen.
  11. Tweeting out a list of photographers you admire, have collected, or interact with.

So I was scrolling when I saw this:

Thought it was a fantastic image so I started following Adam and a week later this popped up on my feed:

I decided immediately that this was the photo I wanted to collect, and after I got my wallet and ETH situated (which took a week), I bought my first NFT. The beauty of the whole transaction was that I was able to find a photographer whose work I liked (I did visit his website several times https://www.adam-powell.net), and he had a project and image that spoke to me, and I could support that photographer with cash immediately. In exchange, I got a photo for my digital wallet that I can also display in an online gallery or digital picture frame. The ease with which it happened (once I had a wallet loaded with ETH)  made me think this is a pretty great way to support photographers.

Adam reached out to me after the sale to see if I wanted to know more about his work, so I asked if I could interview him for this article:

Adam moved to Brooklyn, NY, from East London 6 years ago and started wandering the streets every day, taking pictures with a film camera his dad gifted him. He immersed himself in the street photography scene and was a part of the collective NYCSPC https://www.nyc-spc.com for a while, but then the pandemic hit, and suddenly, there was nobody on the street to make pictures of.

Influenced by the subculture documentary work of Louis Theroux, notably his series Weird Weekends, Adam had visited various niche subculture events and conventions, beginning to explore the stranger sides of the American culture. Adam said, “at some point, a lot of street photography started to look the same to me, and I wanted to reestablish my photographic Identity. I moved away from the well-trodden paths of midtown Manhattan and began making work that reflects how weird the world is in small moments hidden in the every day, right under our noses, in NYC and across the USA”.”

Adam started sharing his work on Instagram, posting regularly, and at first found a lot of community there, but he says, “it started doing terrible things to my mental health.” The number of likes a photo got warped his view of his work, but he said, “it’s a load of shit because an algorithm that doesn’t understand photography controls what gets likes and what doesn’t.”

Sometime in 2020, his friend Zak Krevitt told him he should be making NFTs. Adam had invested a bit in crypto and saw the headlines of artists like Beepel selling work for millions of dollars, then Zach sold a trans liberation march piece (all for charity) for 17 ETH. Around the same time, Adam photographed the capital riot and took these crazy photos that he thought he could sell for a lot of ETH, but when he uploaded the images as NFTs, nothing happened. He told me that at the time, he didn’t realize how much work goes on behind the scenes to make these big sales, so he logged off.

Six months later, Adam had coffee with David Brandon Geeting, who was starting to get some traction in the NFT space and thought there might be some longevity to this now that artists like David, whose work he liked, had collectors buying it. So around the holidays, he dove back in and said he found Twitter to be “a very good place to be, very very supportive where Instagram is just a click world, Twitter is more engaging.”

Adam decided to start with his “6 favorite photos from 2021, the best photos I took that year.” The first photo he minted out of that group sold the same day. He thought, “this is going to be easy,” and slowly minted five more over the course of a few months, and even though a pretty prominent collector bought another one, he didn’t sell any more from that group.

Initially, Foundation, the marketplace where he minted his images into NFTs allowed you to sell individual images, but they changed the policy only to allow collections going forward, so Adam decided the next project would be “Enjoy Your Stay!” which is where I collected my first NFT. No others have sold since I bought my piece, and Adam says he doesn’t know why. The posts he made got good engagement, but the collectors and DAOs he DM’d said the work did not line up with their personal taste, which Adam says is ok because “this is an experiment; I’m not relying on it to make a living.” He says, “If it had sold out, maybe I would not be as motivated to continue to build the work. It invigorated me more.”

Adam told me this winter when he minted the pieces, he had a lot more time on his hands to promote the work and spend time on Twitter engaging with people, but now he’s seeing consistent assignments and doesn’t have time to promote his work. He says the assignment work “will always be number one for me because that’s how I get access to subjects.” He says he’s “worked very hard to get where I am professionally” and “creating personal work is the most important part of my photographic practice” and doesn’t want to give that up to spend more time promoting his NFTs.

I asked Adam about all the work required in the NFT space to promote yourself to collectors, and he said, “it’s not exclusive to NFT; you have to play the game” in every aspect of professional photography. He said, “the people doing well right now are really good at community building and promoting their work/brand; when collectors see that, they see people trying to grow the NFT space.” He thinks one aspect of the space that needs more attention is that it’s becoming a “criticism-free zone.” Adam says, “for good art to exist; criticism is an absolute must so photographers can improve their practice.” Adam thinks the fear of criticism comes from a fear of “offending the collectors and prominent artists.”

Adam says that buying an NFT from an artist is “one of the more impactful ways that someone can work with a photographer.” As someone who’s still establishing themselves, you cannot command much for a print, and the day rates for photojournalism are not high, but “.5 ETH is $1600 and can make a huge difference for a photographer.”

I asked him why he chose to price his work at .5 ETH, and he said, “Firstly, because it seemed on par with others whose work I like in the space, and then a lot of work I see being bought on Foundation is sold at the same price.”

If Adam had been offering prints or a Patreon to support his work, I would not have done either, but purchasing a 1 of 1 NFT seems like a good match to me. I can certainly imagine some future world where I have a digital gallery online displaying the original works I’ve collected over the years. I have stacks of books and prints lying around my house that I never look at, and I feel like I’m more apt to take a quick look at my digital collection than pull out some dusty book I’ve long forgotten. And as a person who collects to support photographers and have something to enjoy, this fits my model well. I do not believe NFTs will ever go away, and it’s something photographers can easily add to their business model right now if they are not relying on it as the primary income source. Many people are seeing outsized success or even defining their careers through NFT sales now, but for 99.9% of photographers, what’s happening with Adam will be more the norm.

This Week in Photography: A Real Life Hero

 

 

 

My friend, Dave, died last week.

On Friday.

Of Covid.

(Not long after I posted the column.)

 

 

 

 

It’s been rough.

I’m 48, yet lack significant experience with grief.

(Knock on wood.)

I hadn’t known anyone who suffered horribly from Covid, much less perished.

Man, what a shitty situation.

A million dead, here in the US, and so many friends and loved ones left with holes in their hearts.

 

 

 

 

 

 

This was particularly cruel, though, as I’d begged Dave to get a booster shot.

(He’d only had the J&J vaccine, last summer, due to an employer mandate.)

But he said no, despite knowing his lifestyle, weight-lifting at the gym, working security at the local bar, meant he was almost certain to contract the virus at some point.

 

Dave in Kit Carson Park, Taos, September 2021

 

Dave, who was conservative politically, and came from a religious background, wasn’t willing to engage in further vaccination.

We even spoke about what would happen if he got Covid.

That he would end up with unpayable medical bills.

That he might die, due to pre-existing conditions.

And now he’s gone.

(Such a bummer.)

 

 

 

 

 

In my mind, Dave was a hero.

He was kind, selfless, curious, and wise.

He went out of his way to help people, and took his job in security seriously.

(This week, I saw an FB comment that Dave used to walk a woman into work each day, at 4am, during his rounds.)

When we’d train in the public park, (for hours at a time,) unhoused, or very drunk people would stop to talk to us, or watch what we were doing.

Every time, Dave treated the person with so much respect and compassion.

It was amazing to see how polite he was, under the circumstances.

(An inspiration, really.)

When that neighbor pulled a gun on me last year, Dave was the first person I texted for advice.

When I had a beef with my Sifu, Dave pushed me to grow, repeatedly advising me to be humble, apologize, and move forward.

 

 

 

 

 

Dave was an action-movie hero, but in real life.

An experienced Aikidoka, and Wing Chun Kung Fu expert, (in addition to his knowledge of firearms,) Dave should have been the next Danny Trejo.

 

Danny Trejo, Courtesy of Estevan Oriol/Getty and The Daily Beast

 

Dave lived through things, and it showed.

Plus, his deep, gravely voice, (from years of smoking cigarettes,) was a perfect complement to his massive biceps, and calm demeanor.

While training in the park last year, I pitched Dave on the idea of being an action-movie hero, for real.

I suggested we write a film, in which he could star, so we could get him the type of recognition he deserved.

He was dubious, but I developed plot points, and as we punched and kicked at each other, he began to see the possibilities.

But a fucking virus put a stop to that.

 

 

 

 

 

Hero is such a powerful word.

It gets tossed around, willy-nilly, but what does it mean?

Maybe it’s someone who does the right thing, even in difficult circumstances?

A person who rises to the challenge, lives by a code of honor, and tries to improve every day?

Maybe, like Spiderman, a hero believes she/he/they has a responsibility to help, and if blessed with being strong and powerful, uses that to the benefit of others?

(That can serve as a working definition, anyway.)

But as long as there have been humans who could walk and talk, there have been heroes.

The protagonists of our stories.

The leaders we admire.

The guideposts for how to live.

How do I know?

Just ask Joseph Campbell.

 

 

 

 

If you’re reading this, you likely work in a creative field, or are at least creative-adjacent.

So you’ve probably heard of Joseph Campbell.

He was a genius academic, writer, lecturer and researcher who, like Jung, delved deep into the human consciousness.

Predominantly, he did this by researching origin stories, myths, and cultural bedrock tales, from around the world, to look for commonalities.

Like pyramids being built in Egypt and Peru simultaneously, thousands of years ago, with no possibly of crossover, certain creation mythologies popped up again and again, across the world.

One of Campbell’s seminal books, “The Hero with a Thousand Faces,” breaks down traditional narratives structures, from different cultures through time, in the ancient world.

 

 

It’s fascinating, if you’ve never read it. (I have, in bits and pieces, but never cover-to-cover.)

And trust me, it’s relevant to today’s discussion.

 

 

 

 

 

Because I’m finally reviewing photo-book today!

Feels like it’s been a month, (or more,) since we last did a book review, but today, it’s back to the bread and butter.

And what book did I grab, randomly, from the book pile?

Glad you asked!

It’s “Hero,” by Shawn Records, published by aint bad, which turned up in the mail nearly a year ago.

(Thanks for your patience, Shawn!)

It’s a cool little book, for sure, but not one that needs deep analysis.

(No pun intended.)

Because it presents its structure in an obvious way, then tells the story abstractly, but in a manner that will make many a photo-book lover happy.

In this one, it’s all about the pictures, and many are very good.

(Not brilliant, but they don’t need be.)

 

 

 

 

There is almost no text in the book.

We have the end credits, and a crucial title page, which apes the structure of “The Hero’s Journey.”

Literally.

Each supposed chapter has a page number, and that’s it. (And only those pages are numbered.)

So I looked at it twice.

First, I flipped slowly, taking it in.

There were strong photos, for sure.

Like the dog peeking its head out of a hole in a garage door, and the great monkey shot, (as we saw in Rich-Joseph Facun’s excellent “Black Diamonds,”) makes me wonder if that’s not the new “put a bird on it.”

But surely, I liked the images, because they are very photographic.

Implied narratives, cool compositions, impending drama, dynamic colors, well-captured light.

It’s all there.

As I said about John Hesketh’s work last week, what’s not to like?

 

 

 

 

 

On second viewing, I tracked the chapter titles to specific images, and sure, they are suggested in the photos.

Not screamed, or shouted.

(Perhaps murmured would be a better verb.)

The credits page tells us the images were made between 2006-19, so this strikes me as the product of a photographer who shot for years, and then found the through-line after-the-fact.

Nothing wrong with that methodology, and it likely adds to the ambiguity.

So, to wrap it up, as my brain is tired from grief, (and a long trip to the pediatric dentist in Los Alamos yesterday,) I think this is the kind of book that collectors, and photo lovers, will like a lot.

It’s smart in its allusions, but doesn’t make you think too hard.

You can just look, admire the quality, then move on with your day.

Speaking of which… see you next week.

 

To purchase “Hero” click here 

 

 

 

If you’d like to submit a book for potential review, please email me at jonathanblaustein@gmail.com. We are particularly interested in books by artists of color, and female photographers, so we may maintain a balanced program. And please be advised, we currently have a significant backlog of books for review. 

 

 

The Art of the Personal Project: Sandro

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Sandro

Jessica Lange: Icons of Progress

Jody Quon, the renowned photo editor of New York Magazine, was inspired by a series of work I did with John Malkovich a couple of years back. Jody contacted me soon after she saw the Exhibition “Malkovich, homage to the Masters” and asked me to think about a series of important women that have changed the world. I fell in love with idea and was given the opportunity to work with the world-class actress Jessica Lange.  I re-created iconic images of Mae West, Simone de Beauvoir, Frieda Kahlo, Gloria Steinman, Georgia O’Keefe, Janis Joplin, Marlene Dietrich, and Diana Vreeland with Jessica impersonating and playing the role of each iconic woman. This work came to me from a personal project I did, again emphasizing the importance of doing personal work. From this project and the Malkovich Homage to the Masters project, I was commissioned by David Lynch and the SQUARESPACE Group to do a film for David Lynch Transcendental meditation foundation. I know personally I continue to get hired Nationally and internationally because of my long history of doing personal projects. I feel Art Directors and Creative Directors are looking for photographers and Directors that have their own ideas, not just people that can execute their ideas. The power of the personal project not only feeds my heart and creative soul, but it continues giving back in terms of commissioned work.

 

 

 

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

Save The Date: ASMP Colorado Presents A Day With Wonderful Machine

Wonderful Machine has a fantastic event planned that you should check out:

The Business of Photography

Saturday, May 14, 2022

Wonderful Machine is teaming up with ASMP Colorado for a fun and informative virtual event covering the business of photography. You’ll learn about current trends in branding, marketing, social media, SEO, estimating, and shoot production from our photo editors, marketing specialists, and producers!

Event Schedule


Opening Conversation

10:30-11:00am ET / 8:30-9:00am MT

As our viewers settle in, moderators Rick Souders of Souders Studios and Bill Cramer of Wonderful Machine will share some thoughts about what they’ve learned in their combined 70 years in the photography business.

Rick Souders | LinkedIn | Website | Instagram
Bill Cramer | LinkedIn | Website | Articles

Rick Souders
Souders Studios

Bill Cramer
CEO of Wonderful Machine


Building a Compelling Photography Website

11:00am-12:00pm ET / 9:00-10:00am MT

Join Senior Photo Editors Honore Brown and Deborah Dragon as they discuss what makes a great photographer’s website and share a few examples of successful sites. They’ll cover how to create a cohesive edit and how photographers can present their pictures effectively online to cater to their target audience.

Honore Brown | LinkedIn | Articles
Deborah Dragon | LinkedIn

Honore Brown
Senior Photo Editor

Deborah Dragon
Senior Photo Editor

Read More…
Expert Advice: Building A Functional Photography Website
Expert Advice: Web Design Basics For Photographers


Self-Published Photo Books

12:00-1:00pm ET / 10:00-11:00am MT

We’ll learn how two photographers turned their self-assigned projects into self-published books – and the impact on their photography business. Joining us will be photographers Muhammad Fadli and Tadd Myers. Wonderful Machine Creative Consultant and Daylight Books Cofounder Michael Itkoff moderates.

Michael Itkoff | LinkedIn | Website

Michael Itkoff
Senior Creative Consultant

Muhammad Fadli
Photographer

Tadd Myers
Photographer


Creating Memorable Marketing Materials

1:00-2:00pm ET / 11:00am-12:00pm MT

Senior Designer Lindsay Thompson provides us with a bird’s eye view of the many ways to share your photographs with clients (including emailers, print promos, print portfolios, promotional gifts, PDF presentations, Adobe Express, stationery & business cards).

Lindsay Thompson | LinkedIn | Website | Articles

Lindsay Thompson
Senior Designer

Read More…
Expert Advice: Visual Identity For Photographers
Expert Advice: Photographer Logos


Email Marketing for Photographers

2:00-3:00pm ET / 12:00-1:00pm MT

Join Senior Project Manager Nicole Poulin as she breaks down how to identify your elevator pitch and target clients that match up with your goals (touching on client research, individual emails, email campaigns, and client meetings).

Nicole Poulin | LinkedIn

Nicole Poulin
Senior Project Manager

Read more…
Expert Advice: The Best CRM Apps For Photographers
Expert Advice: Why Photographers Need A CRM
Expert Advice: Email Marketing For Photographers
Expert Advice: Client Types: Brands
Expert Advice: Prospect List Services
DemandScience: Which EU Countries accept B2B Emails post-GDPR?
Komyoon: Liz Miller-Gershfeld, V.P Exec. Art Producer, BBDO on How to Show Your Portfolio


Instagram & TikTok for Photographers

3:00-4:00pm ET / 1:00-2:00pm MT

Project Manager Marianne Lee moderates a conversation with two photographers who are producing content for (as well as promoting their business with) Instagram and TikTok. Joining us will be Taylor Brumfield and Andre Rucker.

Marianne Lee | LinkedIn | Website

Marianne Lee
Senior Marketing Specialist

Taylor Brumfield
Photographer

Andre Rucker
Photographer

Read More…
Expert Advice: Instagram For Photographers
Expert Advice: Insight From Instagram Gurus


Top 7 SEO Tips for Photographers!

4:00-5:00pm ET / 2:00-3:00pm MT

SEO Specialist Ashley Vaught shares his thoughts on best practices for attracting organic web searches. He’ll also show how to track and understand the traffic coming to your site.

Ashley Vaught | LinkedIn | Website | Articles

Ashley Vaught
SEO Specialist

Read more…
Expert Advice: Search Engine Optimization for Photographers
Expert Advice: Google Analytics Setup
Expert Advice: Google Analytics FAQ


Pricing & Negotiating Commercial Photography

5:00-6:00pm ET / 3:00-4:00pm MT

Executive Producer Craig Oppenheimer explains the basics of creative briefs, estimates, terms & conditions, treatments, and creative calls. He’ll also provide insight on how to negotiate effectively with clients.

Craig Oppenheimer | LinkedIn | Website | Articles

Craig Oppenheimer
Executive Producer

Read more…
aPhotoEditor: Pricing & Negotiating
Expert Advice: Treatments
Expert Advice: Terms & Conditions
Expert Advice: Estimate Worksheet


The Photographer & Producer Relationship

6:00-7:00pm ET / 4:00-5:00pm MT

Senior Producer Bryan Sheffield will explain his process of producing a big-budget photoshoot including crew, talent, styling, and location needs, how to manage a budget, and put together a comprehensive production book. Bryan will be joined by photographer Emily Andrews to discuss a recent project they worked on together.

Bryan Sheffield | LinkedIn | Website | Articles

Bryan Sheffield
Senior Producer

Emily Andrews
Photographer

Read More…
Expert Advice: How To Create A Production Book
Expert Advice: Hiring Crew


Closing Remarks

7:00-7:30pm ET / 5:00-5:30pm MT

Bill and Rick share their highlights from the day’s events and open the discussion up for anyone who wants to jump in!

Bill Cramer

Rick Souders


As this is an all-day event, please pop in and out of the sessions as needed. We hope to see you there!

The Daily Edit – Andrew Hetherington: Wired Magazine


Wired Magazine

Photo Director: Anna Goldwater Alexander
Photo Editor: Samantha Cooper and Beth Holzer

Photographer: Andrew Hetherington

Heidi: Tell us how this assignment hit home for you.
Andrew: Who would have thought as a teenager in Dublin watching the telly and seeing cyclist Greg LeMond win his first World Road Race Championship back in 1983 or his first Tour De France victory in 1986 that I would one day meet the legend, let alone take his photograph and do so in Knoxville, Tennessee of all places. Well, that 13 year old had no idea where Knoxville was and could never have dreamed any of that could or would happen.

Were you always interested and following in cycling?
Yes, I have always been a keen cyclist so in November 2020 I was super excited to see the @lemondbicycles announce on IG the release of two carbon commuter E-Bikes, the Prolog and the Dutch, to be followed in 2022 with road and gravel versions.
Greg has always been a pioneer in cycling technology and design especially when it came to the use and development of carbon fiber. Even in his racing days he was at the front of the peloton when it came to innovation, aero dynamics and geometry and launched his own manufacturing company LeMond Bicycles.Long story short and after a licensing deal with Trek, that created what would become one of the nation’s top road brands, went bad, ended up in lawsuits and was eventually settled in 2010. Greg has since pivoted to the research and development of disruptive carbon fiber technology leading to the creation of his company – LeMond Carbon

Was this assignment was a perfect mix of work and play?
So when I got an email from Beth @wired wondering if I would be up for photographing the new bikes and Greg himself for an upcoming feature in the magazine it was a no brainer yes.

How long have you been in Atlanta?
I have been based in Atlanta the last couple of years and have been road tripping to assignments throughout the south. FL, AL, LA, SC, NC, AR and TN are all well within driving distance so was an easy-ish commute to and from the location in Knoxville.

Did you get a ride in?
The weather was pretty wet that day so that limited the shoot to inside the facility and office space. Although I did get to test ride a Prolog around the assembly floor have to say it’s a winning ride as well as being an absolute looker!!!

Was was the direction from the magazine?
The creative was to shoot as much of the building and assembly process as was allowed and wasn’t top secret. Samantha Cooper who had taken over as the photo editor on the shoot from Beth by the time it became  reality put together a shot list and an image pull from my site for creative. The one must get was a shot of a bike itself dismantled with all its parts showing. This was pre-approved by LeMond and we had help piece it all together from their Creative Director on set which was a huge help. I also got an edit of the story in advance (which is not always the case) and that’s was super helpful to help wrap ones mind around creative and indeed logistics.

Were you star struck?
I heard Greg’s voice down the hall before I met him and have to say I was a little nervous. He is a legend after all. Happy to report he is an absolute class act, a true champ, one of the most engaging, animated, passionate, honest, open and panache filled folk I have ever had the pleasure of photographing. He wanted us to shoot everything, even the secret stuff and had to be reined in a couple time there. Obvs, I was totally star struck fan boy but dug deep and managed to hold it together (I think) like a pro for the shoot.

We shot with Greg first and then wrapped the shoot with the bike parts as that took a little time and finessing…

Featured Promo – Charlotte Schreiber

Charlotte Schreiber

Who printed it?
Gutenberg Beuys Feindruckerei GmbH
www.feindruckerei.de

I had worked with them on one of my books ’SUD’ (http://www.charlotteschreiber.com/sud/ https://shop.charlotteschreiber.com/product/sud-photographic-notes-from-south-america) before and was really pleased. I’m very particular when it comes to colors and handling paper and they did it very well.

Who designed it?
My dear friend and brilliant designer Max Weinland https://www.maxweinland.com/ who I have been collaborating with for years.

Tell me about the images.
Over the years I have come to realize that my body of work is not easy to categorize so it was important to show a variety of what I do, still making sure they stay connected through what I would say is essential to my work: the warmth, the stillness, the colors, the light and atmosphere.

Except the portrait of my friend Bettina, who I have been photographing regularly over the years, it’s all commissioned work, and I like to show that as long as you want my way of seeing things, I can photograph anything. No matter if it’s a magazine story about a family and their allotment in the suburbs of Hamburg, a story about the new S-Class for Mercedes or a portrait of the relationship coach of a new established Dating Agency for Best Agers. The image it completely unfolds to is from a commissioned travel story that took me through a more rural part of Japan. I like the idea of making people stop and take a breath when they look at the greenness/freshness of that captured moment, and maybe even put it up in their office. When people ask me what I do, I always say, I get paid to tell you stories and make you dream about it, to make you long for and wonder. – That’s what all these images do.

How many did you make?
We ran a print of 300.

How many times a year do you send out promos?
I used to send them out twice a year. They were mostly postcards in a bigger format, with one big image printed on thick matte paper.
I did a similar one to this here that also unfolded into a A3 poster a few years back. Max Weinland designed it as well: http://www.maxweinland.com/charlotte-schreiber-portfolio/ Since then mailings have become less regular and then the pandemic made me stop completely. This one is the first I’ve sent out since and I wanted it to shine bright.

Do you think printed promos are effective for marketing your work?
Yes. The postcards began as something I would hand out after portfolio meetings and every time I came back I would see them hanging in offices, cubicles or on Instagram that they found a new place in an editor’s home/fridge/postcard wall, and these collections grew when I started sending them out regularly. I still find it a good way to be kept on their mind/eye.

Also while everything and everyone needs to be available on social media all the time, without pausing ever, I feel like people appreciate touching work once in a while. Seeing having someone put thought into layout, image selection, paper, into the feel, smell, the importance of that photographers work and simply the effort that went into making something. I believe the way you handle your work goes a long way and adds value to it, it also leads the way to how others, i.e. potential clients handle your work.

This Week in Photography: The Best Work from PhotoNOLA, Part 2

 

 

 

“Just as a bow kept strung loses its usefulness, so humans cannot stand continuous tension.”

Koichi Tohei, Japanese Zen/Aikido master (1920-2011)

 

“Laissez les bons temps rouler.”

An old Cajun French saying

 

 

 

 

Last week, I went all Zen on you.

What with the meditation advice and such.

 

 

I know it can seem preachy, sometimes.

So I try to be careful.

(And as I tell all my students and clients, I never give advice I don’t apply in my own life.)

Happiness doesn’t just come from self-care, be it exercise, kung fu, or movement meditation.

Humans are social creatures, and need contact.

Isolation, and even worse, loneliness, make us sick.

But wait, I promise this won’t be a heavy column!

(Nor a long one.)

So let’s move things along, shall we?

 

 

 

 

 

Having fun, hanging out with friends, keeps us emotionally and physically happy.

Even if you don’t drink alcohol in your daily life, or stay out late, tying one on every now and again, hitting the town with your buddies, is a pre-pandemic habit that needs to come back ASAP.

(Or for most of you, maybe it already has.)

I went to my first post-pandemic, IRL photo festival in mid-December, as the Delta wave receded, and just before Omicron hit.

New Orleans draws certain people in, like a dumpling restaurant in the back corner of a forgotten strip-mall.

More invested, knowledgeable people than I have tried to write about New Orleans, and understand it.

I make no pretense.

I’ve been there five times in my life, always in December, and had a shit ton of fun on each occasion.

I feel comfortable in the town.

As different as it is from where I live, here in the high desert, at the base of the Rocky Mountains, there is somehow a connection between the places.

Honestly, it has to be the Spanish and French roots.

 

 

It shows wherever you look.

The 18th and 19th Century architecture is insanely gorgeous, and evokes a historical glamour I haven’t seen elsewhere in America.

 

 

(Though admittedly I haven’t been to Charleston.)

 

 

 

 

 

There’s music on the streets, on the regular, and it transforms any ordinary moment into something truly special.

Like the time I sat on some concrete steps, down at the Mississippi River, and listened to a talented busker behind me belt out “Ring of Fire.”

 

 

It was a moment.

(And yes, I gave him money.)

 

 

 

New Orleans is a city that enchants, and really, do you ever remember me saying anything like that before?

As usual, I stuck to the French Quarter and the CBD, getting bussed around the city a few times, never knowing where I was, because it was evening, the city is a maze, and I’d let loose and drank more than a few.

(So much fun, those few days.)

Let’s cut to the chase.

That’s the moral of the story, today.

Please, loosen up when you can, and have a jolly good time.

Live a little.

We’ve all gone through, or more likely are still going through, a seismic global catastrophe, with the Covid-19 pandemic.

Which is now two and a quarter years old.

No one can stand constant tension, as the great man said at this column’s outset.

We all need to break it, sometimes.

Having fun is a great way to do it.

And I speak from experience.

New Mexico weed stores opened on the first of the month, and April is normally my least favorite month, for a variety of valid reasons.

This year, though?

April’s been pretty, pretty, pretty good.

 

 

 

 

As to the real purpose of my trip to New Orleans?

Beyond eating, drinking, walking, listening, talking, and having a great time, (for the travel article I wrote in December,) my main goal was to look at photographic projects.

I went to PhotoNOLA to review portfolios, offer feedback, and then write about my favorites, here, for you.

Last week, we offered Part 1, and it was a pretty excellent mix of work, if I do say so.

This time out, as before, the artists are in no particular order.

And thanks to all of them for allowing us to share their wonderful work with you!

 

 

 

 

 

To begin with, Laurie Peek had a sad story.

Let’s get that out of the way. (Call it your trigger warning.)

She lost her son, Jackson, during the pandemic, when he tragically drowned.

Like many others, he had no funeral.

So she began making new work, “In Lieu of Flowers,” in mourning, and the pictures are quite beautiful.

Or so I imagine, as I met Laurie while Zooming from a comfortable chair in the IHH event building, during the online portion of the review.

Each image, she told me, represented one person who couldn’t have a funeral, due to the pandemic.

Like I said, super-sad.

But processing that grief through art is a powerful way to go.

(Just ask Marvin Heiferman.)

 




 

 

I met Vikesh Kapoor at a festival in Los Angeles a few years ago, (shout out to Exposure,) and have happily followed his career’s ascent.

He’s had a nice array of exhibitions lately, in Philly and Chicago, with accompanying lectures, and Vikesh had a solo show, with a talk, at the New Orleans Photo Alliance gallery during the festival.

But when we met at the the review table, he showed me something different.

Work from a commission from Leica and the BJP, in which he photographed people who were impacted by Vikesh’s mother, who was the local ob/gyn in a small, rural Pennsylvania town.

There’s a video as well.

Together, they tell a visual story of an immigrant in a far different culture, whose life intertwined with, and impacted so many people in that small world.

(Vikesh told me she delivered 3000 babies in a town of 9000.)

It’s an excellent project, for sure.

 

 

 

 

Pam Connolly and I got along swimmingly, and when I found out she lived in New Jersey, of course it all made sense.

Seriously, though, Pam showed me very-well-executed, sharp, lovely photos of constructed, tin, old doll houses.

They’re not creepy, though, as the bright colors, and seductive use of light, make it more fun and nostalgic, than anything.

(She also includes landscapes that are imaginary views out the widow of the mini-homes. )

Pam’s work made me think of Jane Szabo, who’s created some very cool work by moving miniature houses around the natural environment.

Seriously, someone needs to give these two a show together!

 

 

 

Next, we have Peter Hiatt, whom I ultimately owed an apology.

(Or, at least, I offered one.)

At the review table, Peter showed me a set of images of paint ball courses, near where he lives in Indiana.

They were nice, but not super-distinctive.

I told him I didn’t see a lot of passion there, and wondered why all the people, the crazy culture, were being elided, when that’s where many of the best details likely reside?

I suggested Peter focus on subject matter to which he felt a more intense, personal connection.

And it was a pass for this article.

However…

When I went to the portfolio walk at the Ogden Museum, I saw Peter’s work spread out on tables, with the prints arrayed in a group.

Like bashing a door-handle with your funny-bone, I immediately saw that his handling of color, in a weird, consistent palette, was spot on.

And the repeating use of shapes and compositions eluded me, viewing them one at a time, under less optimal lighting conditions.

So I apologized, and told Peter I’d be happy to publish his work, if he wanted to be included.

He did, and here we are.

Thanks, Peter!

 


 

Last, but not least, we have Sarrah Danziger, whom I briefly met at the aforementioned portfolio walk.

(Friday night of the festival.)

We didn’t get much of a chance to talk, but I thought her environmental portraits about people in the local culture, (she lives in New Orleans,) were really well done.

I offered to publish them on the spot, and again, here we are.

Thanks so much to all the artists, to the crew at PhotoNOLA for having me, and see you all next week.

 

The Art of the Personal Project: Emanuel Hahn

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Emanuel Hahn

Emanuel Hahn (he/him) is a Los Angeles-based commercial and documentary photographer/director. As a Korean Third Culture Kid growing up in Singapore and Cambodia, he developed an interest in storytelling, especially on topics of identity, culture, diasporic experiences, and the question of what it means “to belong”. His deep observational and listening abilities have led him to tell the stories of the coffee farmers in Colombia, Chinese grocery store owners in the Mississippi Delta, the Korean Uzbeks in Brooklyn, and most recently the Koreatown community in Los Angeles through his photo book Koreatown Dreaming.

 

To see more of this project, click here

To purchase this beautiful book, click here

Instagram

 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

Supporting Photographers with NFT’s

Part 1 – Getting my feet wet

I decided to dive headfirst into the NFT world a few months back. I wanted to understand how it all worked, and I gotta say, it’s not really something you can dip your toe in… so I decided the only way to do it was to become a collector.

If you don’t know already, Twitter is the place where most of the NFT action takes place and you will hear lots of discussions about how the photography world on Twitter is so supportive and kind to photographers. After spending lots of time building an audience on Instagram, many are coming over and seem to be having a much better time of it.

I have been on Twitter for a long time and have to say it’s been refreshing to see all the photography discussions on there now. In the past, Twitter was dominated by news organizations, and during the Trump presidency, it was simply unbearable with all the breathless takes every 5 min. Once I started following more people engaged in the NFT photography world, my feed filled with photos.

Another aspect of photo NFT and crypto, in general, is that the slang and abbreviations make it difficult to understand what’s going on. If you are just getting started, you will spend lots of time googling terms and concepts. Here’s a glossary you can start with: https://www.finder.com/nft-glossary Unfortunately, the terms people use make it difficult to follow along until you have memorized and studied a bit. At the root of all this is the blockchain and a token called Ethereum. It’s helpful to watch some videos or visit the official Ethereum site: https://ethereum.org/ to get familiar with the underlying tech. Many photographers would be happy to “onboard” you to this world as well.

As a collector, once you’ve identified an NFT you want to own, you need a wallet to buy it and store it, and before you get a wallet, you need some ETH to make the purchase in the first place. A quick note on Ethereum… the price is volatile, making messing around with this world difficult if you don’t have money you can afford to lose. Since I’ve been involved these last 3 months, I’ve seen the price of 1 ETH in USD go between $2,500 and $3,500. If you buy some ETH at the peak, you can easily lose thousands.

I opened an account at coinbase.com, linked my bank account and bought an ETH. Then I got a Rainbow wallet https://rainbow.me and tried to transfer the ETH over but soon found out that for your own safety, there are delays in purchasing crypto and transferring it out of your account which in my case took a week before I had it in a wallet where I could make a purchase. This is a good thing but be aware that moving between USD, cryptocurrencies, and NFTs can take time.

I should also mention that it’s somewhat trivial for someone to steal all your money (your wallet address is public, and everyone can see what’s inside the wallet). There’s a private key that only you have access to with a passphrase of 20 words that you have to store somewhere that gives anyone access to your wallet. You can put this in a file cabinet in your house (don’t lose it or the wallet is lost forever) but putting it on your computer or backing up to iCloud or google drive leaves you vulnerable to hacks. You can also accidentally click a link and authorize someone to wipe out your funds. If you are playing with lots of money here, you need to take security seriously and it’s not an easy topic to understand. Here’s a thread that explains it: https://twitter.com/punk6529/status/1506175497834795012

Are you still with me? Once you get all set up it’s very easy and fun but there’s a steep learning curve to get started.

Once I found an NFT, I wanted to buy… I realized I had no idea what I was buying, and further research was needed.

Without getting into the weeds too deep, my research revealed that most NFT transactions happen on the Ethereum blockchain because it’s where a contract can be written. You can start here if you want specifics: https://ethereum.org/en/nft/ but what I was really interested in was the license associated with the image you are buying. Turns out there isn’t one. In very simple terms, an NFT is a digital receipt that points to an image. You own the digital receipt in the form of a token. I think it’s common knowledge that you do not own the image, but I don’t think most people know you don’t have any rights to the image either. ZERO. The erc-721 token, which most NFTs use, simply creates a unique digital receipt in the form of a token that points to an image.

But there must be rights associated with NFT photography because marketplaces, wallets, Twitter posts, and virtual galleries display images all the time. I discovered that these rights are given to you by the marketplace where you purchase the NFT. For example https://foundation.app, a popular marketplace with photographers, states the following:

When you collect an NFT on Foundation: 
* You own the NFT that represents the artwork on the blockchain.
* You can display and share the piece.
* You can exhibit the piece on any platform or in any virtual space. 
* You can resell or trade it on a secondary market.

What you can’t do as a collector:
* You can’t claim legal ownership, copyrights, trademarks, or other intellectual property rights.
* You can’t use the artwork in a commercial context.
* You can’t make any changes to the artwork.
* You can’t share the work in a hateful, cruel, or intolerant context.
* You can’t create additional NFTs that represent the same artwork.

The actual terms of Service spells it out even further: https://foundation.app/terms

So what happens when you resell the NFT, or the marketplace disappears, or the NFT is delisted because of a copyright dispute? I don’t know, but I have experienced this firsthand and will address it in another article. Let’s just say that as a photo industry veteran, the whole licensing aspect of NFT is stupid. It’s such an afterthought right now, but I’m hopeful that this will change as more people who understand that licensing is everything get involved. We shall see.

I’m finally ready to buy my first NFT, which I will get to in Part 2. But there’s the elephant in the room I haven’t even addressed that makes NFTs a nonstarter for most people. Energy consumption. I believe this will be solved very soon with changes proposed many years ago that Ethereum seems to be on the verge of implementing. If these changes are not implemented, I don’t want to participate in the photography NFT world. Here’s an article that covers the changes https://coinmarketcap.com/alexandria/article/how-will-ethereum-2-reduce-energy-consumption. This series of articles assume the wasteful energy consumption of doing things on the blockchain will be addressed.

The Daily Edit – Brendan Davis: Patagonia Spring Journal 2022


Photographer: Brendan Davis
Photo Editor: Jakob Reisinger

Heidi: The use of natural light for the portrait is striking, how did that come about?
Brendan: This whole run was meant to shed light on the impacts of the potential catastrophe of copper mining in the Boundary Waters. I have gotten to know Alex fairly well over the course of this project and I have become aware that a lot of his life is dedicated to shining light on how amazing the Boundary Waters are to different people, whether it’s doing this run, bringing his kids on canoe trips, or in his work as the government relations director for the Save The Boundary Waters organization. He wants people to feel its importance. I wanted this photo to put the light on Alex and bring the important, yet often quiet, work he is doing out of the shadows.

For this image set Alex completed a 110 mile traverse in wild temperature swings, how much running did you do and what was your approach?
I ended up doing about 46 miles that day. Which is probably close to the longest I have ever gone and definitely the longest I have gone with a camera in my hand. While photographing something like this I find it really important to be with the subject as long as possible. Alex was going 110 miles and moving as fast as he can do that and I didn’t want to slow him down with setting up shots. I took photos stride for stride with him. Often in motion or I’d run up ahead and wait for him to pass. I press the shutter between steps as both feet are off the ground and I am floating for a fraction of a second. In the rare moments of pause, or exhaustion however you might look at it, I’d take notice of how Alex was feeling or how I was feeling and attempt to capture that how ever it may be. I was only doing less than half of the running Alex was doing so when things got hard for me I knew he must be feeling it to. Running and feeling it all with him I am able to get as close to the experience as possible leaving very little room for over romanticizing anything.

What was the biggest challenge for this shoot?
Well, I think just running 46 miles is hard. The trail is grueling with constantly going up and down or making windy turns. There is a reason most people experience the Boundary Waters by canoe instead of on foot.

It was hard to focus on making sure Alex was moving along the way he needed to be, taking photos on assignment, and taking care of myself all at the same time. Something had to fail a little bit. On the day of the run temps got up into the 80s with very noticeable humidity. Early on in the run I had thought there would be more opportunities for water refills and  I drank my two flasks early and was left with no water for about 2-3 hours. Eventually, I got what I needed, but my body was already going through the motions of crazy dehydration and the water consumed couldn’t catch up fast enough. Which culminated in my quads locking up rather intensely at mile 26. So intensely that it looked like there was a softball about to burst out of my muscle. It was so painful I actually fell to the ground and then threw up. This put me in a strange place because we were really far out there and obviously I was not going to ask Alex to wait for me. The only way out was the 20 miles of trail ahead of us, the 26 miles behind us, or hitch a ride on a canoe.  Alex and Clare Gallagher, another runner helping pace and crew, kept going ahead as I figured out how to get my legs moving again. Before Clare left me she shared some salt pills and said see you later.  I envisioned all the possible scenarios, the worst being that I would just sit there in the middle of the trail unable to move for hours in the middle of the incoming storm. Thankfully I got moving again and caught back up to Clare and Alex as they stopped to refuel with friends who had canoed in the day earlier.

Thankfully my hydration mistake wasn’t worse.

How much planning goes into a project like this, since you’re working with multiple people, one being mother nature?
No matter how much planning is done, while documenting an adventure there is always some acceptance of chaos. I am able to control the gear I bring, the amount of training I do beforehand, study maps, set visual goals, and just expect it to be hard.

Logistically, this sort of trip has so many moving parts so everyone needs to know they can trust each other to be organized and situationally aware to keep each other safe. Nature is rapidly changing in the spring and obviously not able to be controlled so we did what we could to prepare.

Thankfully, Alex is a master planner. He had multiple spreadsheets, the whole map labeled with mileage markers, and had coordinated with friends and family on where they had to be, and how they would get there. Which sometimes involved canoes. There were a few other runners who helped support him on the trail by keeping him company and making sure he was eating, drinking, and moving properly.

You’re known as a high peak runner, how did that translate into this project?
I’m really lucky to live a life that allows me to run in mountains all over the country. I have been running since I was a kid and competed throughout college. A lot of my closest friendsI made friends by running. It’s how I enjoy spending time and I owe a lot to the people and places I have shared miles with. Running has been a deeply important part of my life and I am grateful to be able to join people like Alex who also see running as something greater than logging miles.

It is easy to hear about someone doing a 110 mile run and understand that it is a difficult task. I like to think that being a runner myself and understanding the nuances in the process of even simply trying to accomplish something like this helps me know where to look for meaningful moments during the physical and mental highs and lows.

What have you been working on recently?
I am just finishing up a multimedia project called “Home 2 Home” with fellow photographers Forest Woodward, Joe Grant and musician Christopher Parker. A couple years ago Joe ran the entire 500 miles of the Colorado trail and we all photographed the experience on 35mm and 16mm film. The culmination of the project is a zine, short film, and an album. It’s all being presented this week at 5Point Film Festival in Carbondale. The whole concept is about home and the humbling and joyous journey of being there. I am really excited about how it all turned out and that we were able to put it in print!

This Week in Photography: The Best Work from PhotoNOLA, Part 1

 

 

 

I just began reading “Ki in Daily Life,” by Koichi Tohei.

Fascinating stuff.

(Tohei Sensei was a Japanese Aikido master, the most skilled in the world, after founder Morihei Ueshiba, and a major proponent of understanding ki, which is synonymous with the Chinese concept of Qi, or Chi.)

 

 

 

Though I’m not finished with the book, right off the bat, Tohei Sensei establishes we all have ki, or life energy, and can choose whether it flows in positive or negative directions.

We develop our ki by the thoughts we make, the breath we take, and the ways in which we move our bodies.

 

 

 

 

 

 

In particular, Tohei Sensei guides us to drop our “one point,” or center of gravity, (what the Chinese call the Lower Dantian,) towards the ground, focusing on relaxing it, as well as our posture.

It’s really making a difference in my overall happiness, and I just began experimenting with the practice.

But once again, you’re wondering…why is he telling me this?

Because Chinese martial arts, (the various forms of Kung Fu,) use Qigong, or energy-based, movement meditation exercises, to develop fighting power, and life energy.

Koichi Tohei Sensei, one of the great Japanese martial artists of all time, advocated doing the same thing.

 

 

And he drew acclaim for helping non-martial-arts, just regular people, understand and utilize their ki, by encouraging certain movement mediations and thought-patterns.

He was explicit in teaching the extension of ki though your fingers, out towards the world, to spread the positive energy you cultivate in yourself.

Sample quote:

“Our lives are a part of the universal ki enclosed in the flesh of our bodies,” and “…practice emphasizing the sending forth of ki aims not only at improvement in the martial techniques, but also at facilitating the conflux of our ki with that of the universal. That is an extremely wholesome way to make the maximum of one’s life power.”

That’s some secrets-of-the-Universe type shit right there.

 

 

 

 

 

 

Only two weeks ago, I published an advice column, suggesting you figure out new ways to chill the fuck out, while the world was going insane around you.

(Buck the trend, as it were.)

So now I’m giving you some concrete suggestions for how to accomplish that lofty goal.

These ancient practices, in which we trust old-school traditions, can help us learn to meditate, calm our minds when we’re stressed, and build up our ki, so life will get better.

(Knowing how to defend oneself is a cool side-benefit, but martial arts are really about developing internal control on a deeper level.)

If you’re not interested in Japanese or Chinese martial arts, things like Yoga, Zen meditation, Tibetan Buddhist meditation, Tai Chi, walking meditation, any of these are worth integrating into your life, to better prepare you for 2022.

I was thinking about all these things this morning, on my walk, right before I wrote this for you.

So I stopped by the stream, to capture a moment of Zen.

Hope you like it.

 

 

 

 

 

 

If you add movement or sitting-based meditation to your self-care regimen, along with exercise, eating well, and making your art, you’ll likely find yourself a bit happier, day by day, than during the darkness of the early pandemic.

(I had to discuss photography eventually, right?)

Making art is still the most powerful self-care arrow in our quiver.

It’s why you’re reading this blog.

Because even in a world with seemingly endless forms of creative expression, so many people still love using the camera to make art.

And I’m fortunate to be able to meet a lot of photographers, view their work, and hear their stories, now that photo festivals are back, IRL.

Today, though, I chose not to do another rant about how great photo festivals are.

(As I’ve sung that song a lot lately.)

But it is finally time to show the first batch of the best work I saw at PhotoNOLA back in December.

I met a host of talented, cool, interesting artists, and am thrilled to share their work with you today.

(We’ll have another group next week.)

As usual, the artists are in no particular order, and we hope you enjoy the portfolios.

 

 

 

 

Ash Margaret is based in Houston, and showed me a bonkers project, for sure. The through-line to the series was a set of old-school gas masks, integrated into staged environments, featuring models as well.

(Talk about creative expression.)

They’re really strange, and I made a radical edit for Ash, in which we divided the images I thought were too kitschy, from the ones that were ambiguous, cool, and foreboding.

Regardless, they seem the perfect example of how to use healthy ways to get your crazy out, so you don’t shine it on others.

 


 

 

Ellen Mitchell is from the Jersey Shore area, (like me,) but unlike me, she still lives there.

While I spied a series about seagulls that I loved, at the portfolio walk, when we met for our official review, Ellen showed me a group of street photos taken on the boardwalk at Seaside Heights.

(A bit South of where I’m from.)

We must have discussed consent, as it was 2021, and considering how we commodify the visual identity of strangers is a tricky topic.

I also suggested she take good care with certain techniques, like light quality and cropping.

Overall, though, the pictures definitely represent something different, (which is hard to achieve,) and I’m glad Ellen allowed us share them with you.

{ED note: I just went through the files Ellen sent, while posting the column, and have to say, upon second viewing, I think these photos are pretty great. It was very hard to edit down even to this large selection.)

 

 

 

Chad Schneider is based in Minnesota, and also has a background making films.

We’re all familiar with the genre of creepy/seductive twilight photographs of homes and buildings.

(I doubt Todd Hido invented it either, but it’s certainly something we know him for.)

However, some tropes are alluring for a reason.

Chad’s illuminated evening shots sucked me in, for sure.

They’re gorgeous in just the right ways, and I love them, even if we’re familiar with the style.

 

 

 

John Hesketh is a cool guy, and certainly knows New Orleans.

(He said an ancestor had been run out of Louisiana, at gunpoint, so he didn’t grow up down there, but had deep roots.)

John showed me multiple-image-composite photos of Mardi Gras revelers.

I would say I liked them; didn’t love them.

I mean, they’re fun.

What’s not to like?

But when John suggested he was done, that surprised me, as he didn’t seem bored or disengaged with the subject.

He agreed he was still excited, and then reconsidered, deciding to return to Mardi Gras 2022 to make more art.

Nothing gives me more pleasure, during an event, than knowing I can help get someone fired up to use their creativity, which is so good for our health.

 

 

 

Last, but not least, we have Diane Meyer, whom I met via Zoom, during the online portion of the reviews.

They happened simultaneously, and each reviewer found a nice spot in the hotel’s events building, (across the street from the International House Hotel,) to connect via WiFi to a photographer elsewhere in the country.

Diane is based in LA, and showed me some really amazing work.

I don’t normally disclose such things, but I voted for her for the PhotoNOLA Review Prize, and others must have too, because she won.

Congrats, Diane!

As to the work, they’re photographs of the location where the former Berlin Wall stood, in which parts of the photos have been sewn over.

Like fabric art had a baby with photography, and I loved it back in December.

That was before the Berlin Wall, and the resurrected Clash of Empires, was so firmly ensconced in everyone’s consciousness, under a resurgent, imperialistic Russia.

It’s just a killer project, technically and symbolically.

 

 

We’ll have more portfolios for you next week.

See you then!

 

 

The Art of the Personal Project: John McDermott

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  John McDermott

Six years ago, I and my wife, Claudia Brose, who is from Germany, moved from San Francisco to Appiano, a small town in the far north of Italy, close to the Dolomites. Claudia has her own company, the IF/Academy, which organizes photography events and workshops, mainly for clients from Germany and Switzerland, including an annual four-day Summer Academy with a group of top photographers at an historic winery. During the rest of the year several 3-4 day workshops are offered for smaller groups of 5-8 people.

A few years ago, we traveled for the first time to Naples (Napoli in Italian) for Claudia’s birthday and we were impressed by the energy and warmth of the historic southern Italian city. In recent years the IF/Academy has offered workshops in Venice, which were successful. But we always had the idea to return to Napoli one day to do a workshop there. Two years of Covid restrictions placed that idea on hold. But this year we were finally able to offer it and the idea was so well-received that we ended up doing two workshops, back-to-back, in March. We made a scouting trip a few weeks before, to shoot, make some local connections and plan what we would do and where we would go during the workshops. The theme was to be Street Photography and Napoli is a street photographer’s absolute dream location. It is a city which is a non-stop theater of life with a population and culture that is warm, open, and vibrant. And fun. Very, very rarely does anyone object to being photographed, especially if you are just friendly and kind in your approach. The sensory stimulation in Napoli is intense and more or less constant, so much so that at times it can be overwhelming, and you may feel the need to retreat to a quiet space for a while. But at the end of some long days of shooting, always traveling light, with a minimum of gear and walking, a lot, we usually returned home with a very good and diverse selection of images.

So… I fell in love with Napoli. It’s a wonderful, sometimes difficult place, with a long history. It has a glorious past but a not-so-glorious present, thanks to lots of poverty and years of neglect. The well-documented history of organized crime and its grip on the city, as well as the popular, long-running TV series Gommorah, about the Camorra, the Neapolitan mafia, have also not put the city in the best light. It’s a chaotic and dirty place for sure, and more than a little run-down in many places. But the people win you over, cheerfully and admirably just improvising and getting on with life in spite of the obstacles. Napoli definitely has its more prosperous neighborhoods, like Vomero, Posillipo and Chiaia. But the really interesting places are elsewhere, in historic areas like Spaccanapoii, Rione-Sanità and the Quartieri Spagnoli, those crowded, poorer neighborhoods of narrow alleys and busy streets where life is largely lived loudly and out in the open. Napoli, and Neapolitans, are unfortunately frequently looked down upon by much of the rest of Italy, especially by those from the more prosperous north of the country. Although I suspect many of the city’s critics may have never even been there and are just repeating what they’ve heard, the common belief that it is simply wiser to avoid Napoli if you can.

Two things you see everywhere are motor scooters and pictures and murals of Diego Maradona. The Argentine soccer legend, who died prematurely in 2020 after a long period of post-career drug and alcohol addiction and personal turmoil, in the late ’80’s and early ’90’s led the local professional soccer team to unprecedented glory, winning two Italian championships and the UEFA Cup. He will always be revered almost as a saint in Napoli for having brought respect and dignity, nationally and internationally, to a city that had rarely ever received much of either. The week after his death the gigantic San Paolo soccer stadium in Napoli was renamed after him. The ongoing veneration of Maradona probably explains a lot about the city’s collective psyche.

I have been warned many times over to be wary of pickpockets, thieves and tricksters while in Napoli. While they surely exist, in truth I have never encountered any. I have had only positive experiences that make me want to just get up every day and go out to make more and more pictures of this enchanting contradiction of a city. And to return as soon as possible so I can do it all over again. My desire to do a street photography workshop here has now evolved into an ongoing personal project. It feels almost like a mission at times. I want to give this place its due, I want to reveal it as it really is, or at least as how I perceive it to be. And in so doing bring more awareness, if not respect and dignity, to this complicated but always magical place.

 

To see more of this project, check out my Napoli Street Photography video on YouTube: https://www.youtube.com/watch?v=kzQ0sWtFK24

My portfolio: www.mcdfoto.com

Instagram: @johnmcdermottphoto

IF/Academy: https://if-academy.net

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

Pricing & Negotiating: Industrial Images For Energy Company

By Craig Oppenheimer, Wonderful Machine<Concept: Images of employees at work in industrial settings

Licensing: Collateral and Publicity use of all images captured in perpetuity

Photographer: Industrial and Lifestyle Specialist

Client: Energy company

Here is the estimate:

 

 

Fees: The client had three facilities across the country, and while the scope included one shoot day at each facility, the overall production including travel time would equate to a 10-day project. There wasn’t a defined shot list, but we knew the shoot would involve a combination of employee lifestyle images, and shots of the equipment within each facility as well. Rather than basing the fee on a certain number of setups/scenarios, I used previous knowledge of similar shoots to come up with a fee of $6,000 per shoot day, which felt right for the limited usage.

Crew: The load would be light, and the photographer only needed a first assistant for the production.

Equipment: We included $1,000 per shoot day for use of the photographer’s personal cameras, lenses, and grip.

Travel: I included appropriate rates based on local research for the 10-day production details in the job description

Misc.: This covered any unforeseen expenses that might arise during the production and while traveling.

Post Production: We anticipated about 20 images per location needing some basic processing, and we noted $100 per image, which would include up to 1 hour of retouching.

Results: The photographer was awarded the project.