The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Terra Nostra is an exploration of place, memory, and the invisible threads that connect us to spaces we inhabit. Photographed intuitively, the images embrace imperfection. Long exposures, soft focus, and alternative lenses let light and atmosphere shape each frame, softening sharp edges in favor of emotion and mood. These photographs prioritize feeling over documentation—a visual sense of how a place lingers in memory and spirit.
This project resurfaced during five years spent with my father during his illness. Places like Kimmel Lookout in Pennsylvania became meditative spaces as I made photographs to help process the emotions of witnessing a loved one’s decline. Through these experiences, this series became a bridge between personal story and a broader connection to place.
Terra Nostra invites viewers to step into the spirit of these spaces, to sense the echoes of the past and the presence of what endures.
The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Terra Nostra is an exploration of place, memory, and the invisible threads that connect us to spaces we inhabit. Photographed intuitively, the images embrace imperfection. Long exposures, soft focus, and alternative lenses let light and atmosphere shape each frame, softening sharp edges in favor of emotion and mood. These photographs prioritize feeling over documentation—a visual sense of how a place lingers in memory and spirit.
This project resurfaced during five years spent with my father during his illness. Places like Kimmel Lookout in Pennsylvania became meditative spaces as I made photographs to help process the emotions of witnessing a loved one’s decline. Through these experiences, this series became a bridge between personal story and a broader connection to place.
Terra Nostra invites viewers to step into the spirit of these spaces, to sense the echoes of the past and the presence of what endures.
Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.
Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.
As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.
Heidi: Your work has an impressive range – it would be hard to categorize. You mentioned your work asks questions. What questions you thinking about in your recent personal work. Aidan: I’ve always been drawn to photography because I’ve seen it as an access point to the world. A license to ask, to look, and to learn. Sometimes I find answers, but most often I just find more questions. With this current work that I’m making while in grad school, I’m taking my interest in landscape—an interest that’s been fostered in objectively beautiful places like Antarctica, the Amazon, and Patagonia—and applying it to the contemporary urban, corporate, and residential environments of Los Angeles. The questions that I’m finding myself thinking about while I walk around and photograph stem from my personal experience of moving to a big city for the first time after years spent living on the road, mostly outside in nature. LA is bizarre and layered. It’s a mix of so many things without really having a centralized, defined identity. And it’s home to a lot of this American obsession with concrete, stucco, and bright colored walls that I’ve been finding myself interested in using as elements to question our relationship with this environment we’ve built and surrounded ourselves with. I’m using this time in school to learn about creating work that provides space for the viewer to have their own relationship with the images—space to ask their own questions instead of making images that are limited by the answers they provide.
It’s interesting, you’re challenging what a wall is – using that typology to question the meaning of a barrier or confining something. Is this an act of resistance in your mind? Yes, I think so. Or, at least it started out that way. When I first started walking around Los Angeles, it was easy to make work that directly contrasted the open air, natural landscapes that most would think of when they consider the term “landscape”. The images came easily, but quickly felt cliche. Somehow singular and predictable in their general pessimism. It’s easy to focus on the strictly negative–especially here in LA. It’s a dirty city with a massive unhoused population contrasted with insane wealth, all in and around and on top of itself. To treat it only as one thing—whether grimy or glamorous—would be a very narrow point of view. There are so many aspects to LA, and as I continued to walk and to photograph, I began to find myself interested in the complexity of these layers and in how they’re represented in the community architecture of subways, storefronts, traffic markings, and yes, walls. So much of it is colorful and built to look nice, but ultimately to direct or deter us in one way or another. Not meant to be comfortable. Liminal in nature. You’re allowed here, but only to a certain capacity and not for very long.
And then, layered onto these surfaces of glossy colorful paint or polished steel are traces left—markings, scribbles, covered graffiti or hand prints that show a back and forth that is sometimes violent and other times subtle. Visual responses to this landscape, or in resistance to it.
It’s been a fun exercise to shift from relying on obviously compelling subject matter (like penguins in Antarctica or secluded communities in Greenland) to make compelling images. I miss spending my time in nature, and I’m sure that’s seeping into my work. But this has been a very rewarding chapter that’s leading me in a direction that I’m finding quite engaging.
Rather than responding to a market need and losing control of your photographic voice, you are staying true to your development. Hey, I’m trying! Your best work will always be the stuff you’re passionate about. I’ve always believed that leaning into finding and establishing your own voice as an artist will eventually lead to an identity that’s more uniquely yours rather than a style that looks like everyone else’s following whatever the latest trend. And on top of that the work that is the most fun to make often is the often strongest. Good things come from good work so I try to stay true to making work that inspires me.
I’m still very much on this path of finding my visual identity and am constantly reminding myself to prioritize making work that gets me excited. But doing this is easier said than done, especially when you depend on your artistry for income. In my 20’s, my answer was to live in my truck. By not needing to keep up with rising rent costs I was able to pursue projects that I resonated with rather than having to sacrifice my vision to pay bills. But I recognized this as somewhat temporary solution—despite lasting 7 years on the road without paying rent!—and not likely a sustainable long term path that would lead to the things that I wanted for adult-me, like a stable family lifestyle. Now that I’m in LA, married and starting a family, things have changed and that discipline of staying true to the work that inspires you is much more difficult. LA is an expensive city and my continued path of finding my place within its working professional photography scene has not been a direct one or particularly easy. But it’s led me to some interesting places—some of which have resonated in surprising ways, like commercial fashion and architecture and others not as much. I’ve tried to remember that it’s hard to know whether or not you like something without ever trying it. There are lessons to be learned in even the most unexpected places and on the most unpleasant of jobs.
How do you exercise discipline and fight the temptation of trends? I’m as tempted by trends as anyone and I’m happy to experiment with new ideas and see what sticks. I take with me whatever I think I can use to get closer to my evolving identity and leave the rest behind.
How does fashion and architecture interplay in your images, does one inform the other? I’m curious about what connects us, both across continents and within our communities. My work has always touched on environment, sometime on a personal or cultural level and sometimes in more remote, abstract ways. But even when I’m in the middle of nowhere I’m thinking about how we are affected by these places and how we in turn affect them. Fashion reflects how we present ourselves to one another socially—how we choose to either fit into a social environment or stick out from it. One of the many “threads that connect us” if that’s not too on-the-nose. And I think architecture deals with how we as a society choose to interact with our physical environment. The building materials we use, the colors we choose, the space we give ourselves (or don’t) reflects so much about our societal values, our place in the world and our relationship to it. The work I’m making in school is architectural and while it doesn’t directly feature people (yet) it is still very much about people.
Your Antarctica work is a sharp contrast to your state fair work in both tools and approach. Tell us about the approach for each. Both my Antarctica and State Fair work are ongoing projects and contrast each other (and themselves) as they are both unfinished collections of images made over the span of a few years and a few different developmental stages in my photographic path. I’ve had the privilege of having visited Antarctica a handful of times since 2019, and each time I go down I’ve experimented with different viewpoints and perspectives. This often manifests in a variety of obsessions with different cameras and the aesthetics that each camera system provides. From grainy black and white 35mm to color 4×5 film to digital medium format… who knows where I’ll be in my journey of endless experimentation the next time I get the opportunity to get back down there.
As far as the State Fair goes, my wife’s family runs a chocolate chip cookie company at the Minnesota State Fair. I was never a big state fair goer growing up but since it now looks like I’ll now be going every year to bake cookies until the end of my days, I figured I’d better make some images along the way. I started with my 4×5 over my shoulder finding quieter moments amidst the dusty chaos of fried food and farm animals. The 4×5 is an ice breaker. People are curious about it and much more willing to have their photo taken than when I carry a more “normal” looking camera. But after starting back at school I was tasked with trying something completely different. Give up control. So I decided to lean into the chaos, ditch the tripod, shoot digital, play with flash, and shoot from the hip (maybe glancing at the camera’s fold-out screen, maybe not). I’ve recently been combining the 4×5 images with the digital in editorial pitch-deck PDF’s with the thought that it shows the breadth of my technical skills while covering a single event.
After commercial and editorial success, here you are back with creating more personal work – asking more questions – what are you hopes for pushing the personal body of work? I’ve written like 10 different responses to this question and still don’t know if I’m any closer to being able to answer it. I’ve been pushing into the commercial and editorial worlds and I’ve certainly had wins here and there but I have by no means found any sure-footedness in either. While I continue to pursue financial stability I keep coming back to the mindset that I mentioned above: make the work that makes me feel something, at any cost, because that will be my strongest work. All the “wins” or “successes” I’ve had seem to have stemmed from work that I’ve made solely because I’m passionate about it. Personal work.
However, when I was last in South America making Autopista Autopsia, I wasn’t quite able to find the creative flow that I’ve heard other artists talk about. I was pushing my personal work in a new direction but I was having a hard time knowing how to get there. Listening to interviews and reading about the making of projects and books that I’ve always looked to for inspiration, I would hear stories about how one image would effortlessly lead to the next or about how good it felt to be making the work that artist was making. I, on the other hand, was feeling blocked up and I didn’t know how to move past feeling like I was forcing the work. On top of it all, I didn’t feel like I had the right community to turn to for constructive criticism. For too long, I was using social media as the only arena for showing personal work and getting feedback.
I needed help rethinking my creative process and reestablishing my relationship to the medium altogether.
The pursuit of a MFA in photography will absolutely not provide a road-map to success in the commercial world. In fact, if anything, it’s sure to steer me in a completely different direction all together. Though I do think it will bring me closer to creating work that points me towards the core of my artistic identity. And the stronger the personal work that I can put out into the world the more likely it’ll lead to that next “win”.
I won’t ask you about your truck, when was the last time you heard from the previous owners? The truck! The previous owners are a Swiss couple who are currently living out of their van somewhere in Europe. We follow each other on Instagram and I drop them a line every few month with photos or with mechanical questions about this or that as all the manuals they left me are in German. It’s a very wholesome relationship that I hope to have with whoever I pass the truck along to, someday, maybe.
The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
For the past six years I’ve photographed local newsrooms from Alaska to Florida, documenting the dedicated but dwindling local news landscape. As a photographer with over 15 years of experience in newsrooms, I have a great deal of respect for the institutions that bring small communities the news.
An average of two newspapers shut down every week. In the wake of these closures many communities become news deserts. In their place is an information landscape of nationalized, and increasingly partisan, news that is ripe for misinformation. Studies now show that local government spending goes up, voter participation declines and cities often lose their bond rating after the loss of a local newspaper. Local Newsrooms needs to convey these insidious and largely unseen impacts.
With a growing catalog of images, video and interviews, I’m working to create a visual story of regional and national relevance. I plan to display some of this work in small town libraries, and similar spaces to make local newsrooms more visible in their neighborhoods. My goal is to use this work to engage communities in the search of and support for trusted local news while at the same time raising the importance of this issue to a national audience that may not have fully realized what has already been lost, and what is at stake.
The Conway Daily Sun newspaper morgue in Conway, New Hampshire on April 21, 2023. The free newspaper was founded in 1989. The printing press connected to the newsroom ceased printing in 2023.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Follow her on Instagram
Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Image Licensing service on the Consulting Services page of our website.
Concept: Additional licensing for previously shot conference images, including a new set of selects
Licensing: Publicity and Collateral use of the original 25 images for an additional 3 years, and Publicity and Collateral use of 7 additional images for 5 years
Photographer: Corporate and Portraiture photographer
Client: U.S. non-profit healthcare organization Agency: Healthcare communications agency representing the client
A photographer partnered with me to help navigate an image licensing expansion for a recent conference shoot. The client, a non-profit healthcare organization working through a major healthcare communications agency, wanted to expand usage rights for a set of images and license additional selects from the previously photographed event.
Client Request
The original license covered a batch of 25 images from the conference shoot for use on digital, social, conference, and internal platforms – terms that generally fall under what we define as Publicity and Collateral use. The client had previously agreed to $6,900 in creative/licensing fees for this usage, granted for a period of 2 years.
As the client sought to extend the usage of these original images and license new selects from the shoot for a longer timeframe, we also identified an opportunity to improve clarity in the licensing terms. The original agreement did not include a definitions clause for the stated usage categories, and the terms digital, social, conference, and internal felt somewhat open to interpretation.
To address this, we recommended that the photographer adopt clearer and more standardized usage definitions. We updated the language in the new agreement to reflect our recommended terms and included a Definitions section, helping both parties better understand and align on how the images could be used.
The client specifically requested pricing for:
Extended Usage for the Original 25 Images: The client wanted to extend the current usage of the 25 images for an additional 3 years.
Unlimited Usage for the Original 25 Images: The client was also interested in pricing for unlimited, perpetual usage rights for the original 25 images.
New Selects: The client wanted to license additional selects from the conference shoot, requesting them for various usage periods: 2 years, 5 years, and unlimited use in perpetuity.
Proposed Options for Original 25 Images
Keeping the previously agreed-upon fees in mind, we wanted to propose a solution that expanded on the original licensing agreement to meet the client’s needs while ensuring proper compensation for the photographer. To navigate the negotiation, I worked closely with both the photographer and the agency client to craft a pricing structure that was fair and competitive. Here’s the expanded licensing structure we proposed:
Extending Usage for Original 25 Images
We proposed two options for extending the usage of the original 25 images:
Publicity and Collateral use for an additional 3 years: This extension would cover the same usage platforms (originally defined as digital, social, conference, and internal use) for an additional 3 years.
Additional Fees: $4,500 total.
This fee was calculated as a fair percentage of the original licensing cost, considering the multi-year extension and the added value.
Unlimited use of up to 25 images in perpetuity: This option offered the client perpetual, unlimited use of the original 25 images.
Additional Fees: $10,500 total.
Given that unlimited use provides value over an indefinite period, I suggested we propose a fee 2-5 times the original annual fee, offering a flat rate to ensure the photographer’s compensation for indefinite usage.
Proposed Options for Additional Selects
Pricing for Additional Selects from the Conference Shoot
For the new selects, we offered the following usage options and fees:
Publicity and Collateral Use for 2 Years
Fee: $325 per image (plus any additional retouching).
This price was based on the original per-image licensing cost, slightly increased to reflect the extended usage.
Publicity and Collateral Use for 5 Years
Fee: $650 per image (plus any additional retouching).
We scaled the price for the 5-year usage based on a multiple of the 2-year option, maintaining a competitive yet fair fee.
Unlimited Use in Perpetuity
Fee: $1,200 per image (plus any additional retouching).
The price for perpetual use was designed to reflect the value of indefinite usage rights, with a tiered discount offered for multiple images to make the offer more attractive to the client.
Proposed Pricing for Additional Selects with Unlimited Use
To accommodate the client’s interest in licensing additional images with unlimited usage, we proposed a discounted bundle for licensing 15 additional images with unlimited use in perpetuity. The proposed package rate was $12,750, or $850 per image. This offered a significant discount compared to the single image rate of $1,200 per image, encouraging the client to license more images at a reduced rate.
After the negotiations, the final terms and costs were agreed upon:
$4,500: Publicity and Collateral use of the original 25 images for an additional 3 years.
$4,550: Publicity and Collateral use of 7 additional images for 5 years, including basic color correction with delivery of the selects.
Grand Total: $9,050 for the extended image usage duration and additional selects.
The client was able to extend the original licensing agreement for the desired period while also licensing the new selects for an extended term. The photographer was fairly compensated for the additional usage and new images, while the client secured the expanded usage they needed.
Takeaways
Clear, well-defined pricing structures simplified the negotiations while ensuring the creative work was properly valued. By offering flexible licensing options such as time-limited extensions, perpetual use, and multi-image bundles, the photographer met the client’s needs without compromising on value. This transparent approach gave the client control over the decision-making process and allowed them to make informed choices within their budget, encouraged larger purchases, and fostered a fair, collaborative process to meet their needs. Ultimately, it strengthened the working relationship and demonstrated how thoughtful image license pricing can benefit both sides.
The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
My initial basic idea was to stage a play as a photo and collage series.
In terms of content the series is a funky journey through the topics of our times to the outer edges of our collective cultural memory.
Mainly it is a homage to the theatre itself.
However, it has no stringent plot. I try to create constellations and relations between figures, in each image, that are full of tension and contradiction but don’t make a concrete statement – the plot is meant to arise in the viewer’s mind.
In response to recent developments, I embraced an analog approach. I’ve created stages like compositions with aquarelle paintings and populated them with illustrious figures related to each other through collage, like marionettes playing on a theatrical stage.
I draw my inspirations from across art history and various cultural influences. From the theatre, painting, photography and collage art throughout the centuries.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Follow her on Instagram
Heidi: This stunning cover image intersects magic, nature, and those who respect her. – tell us the backstory around how you and Kimi met this moment? Perrin: Kimi and I were invited on a bit of a reunion trip with our good friend Edmund Jin, We had all traveled extensively for a few years together and we wanted to revisit some of our adventures. We were about 100 miles from the mouth of Isle Magdaleña. Every year there’s a sardine run that is usually met with striped marlin as the main predatory fish. But this year was a transitional year from El Niño to La Niña, and the ocean seemed to have exploded with a few different types of baitfish and millions of mahi mahi. We swam playfully into the bait balls until that mahi fish crashed into us. At one point a bull mahi caught me right below the eye and now I have the cool little scar to show from that one. Kimi was filling her spearfishing cup and preparing to bring back a bunch of Mahi for Buddy and Turk. I swam over and asked if could shoot this particular baitball. It was a different type of mackerel. This vortex of fish was just so beautifully formed. She swam up through the bait and came out with two fish one in each hand. We laughed so hard I think I drank some saltwater.
How many covers have you two collaborated on?
Perrin: This is our second Patagonia cover. I think we’ve gotten close to 15 though in the outdoor space, it’s been a beautiful journey of creating, and ocean time.
Patagonia Cover, 2016
BTS of their first Patagonia cover, published in 2016
Nature reigns supreme as the ultimate producer. How do you know when you got the image and not overstay your welcome? Perrin: For this particular situation I think the bait fish were actually incredibly happy to have us. The moment we would swim away the ongoing feeding frenzy would continue. I feel that with my dive buddies and best friends we have language underwater that really doesn’t rely on speaking. it’s mostly hand gestures and facial expressions and occasional underwater grouper calls (a grunting noise that can be heard underwater. As soon as I shot this image I broke the silence communication and just yelled WE GOT IT.
How did this photo come across your desk at Patgonia and ultimately make it as the coveted cover placement?
Jenning: I received a text from Kimi post dive saying she and Perrin shot some on point Patagonia photos that she thought I would love. It was a few weeks by the time Perrin got home from Mexico and sent me the submission. Its always a treat when we receive Perrin photos as he is a remarkable underwater photographer and we love all things Kimi. I renmbember excitingly downloading his photo folder, after a quick glance I knew what they (Kimi, Perrin + Mother Nature) managed to create + capture was something special. I shared my top selects with the Patagonia Journal (catalog) team who shared the same thoughts I did that the image set was solid and captured the essence of Patagonia photography. My department manager Heidi Volpe helped secure the coveted journal cover. I emailed Perrin + Kimi and told them to keep the photo on ice for us, since the journal is print the lead times are longer but I was jockeying for some prime real-estate for the bait ball story + images and to please be patient as I pushed photo thru the process to image final.
What does nature tell you about women in the water? Perrin: Women have a special place in the ocean. It’s always interesting the way whales and other cetaceans or even predatory fish that would typically be shy, always seem to swim directly up women in the ocean.
What cues do you tap into when searching for a potential location to free dive? There are a number of factors that play into looking for a new freedive spot. I think the biggest one is the underwater architecture of that location and how the tide affects that location. It’s also seasonal just as surf follows the seasons, so do fish. Everything is timing ( at least for the best spots).
Once you find the spot, what does your prep look like?
I like to let people go first and watch the drift. Then work with the captain on how we can improve the angle of the current or the distance from the pinnacle or point of interest. If the current is fast you need a greater distance to breathe up enough before your dive.
How does your creativity differ in these two worlds: immersion in the ocean vs terra firma?
Oh I really do my best to do everything in the ocean or around it. I’m not very good at being on dry land for too long.
Photo: Nick Kelly
All black and white photos: Katharine Kollman
Photo: Geoff Coombs
After so many years in the water, what are the most drastic changes you’ve seen, what can everyday people think about or what behaviors can we change to avoid further ocean impact?
I always think about the saying (well you should have seen it in my day). that is usually coming from much older people. I feel that I watched it change drastically from a kid till now and again once I started traveling oceans and revisiting places only a few years later.
Single use plastic is an easy one but also just being conscious of the type of fish you are consuming and where it came from or more importantly how it was caught.
The ocean faces challenges that are almost without borders however. I think there needs to be more attention addressing factory fishing and the global fishing fleets that are quite literally emptying the oceans.
You’ve contributed to several films around the ocean as a healer, how did you expand as a creative after working on those two projects?
I think my style of work has always leaned towards the darker more mysterious parts of the ocean showing beauty in the shadows and unknown. After working on Learning to Drown and Daughter of the Sea I think the importance of telling these types of stories was just amplified. The ocean helped me through the darkest parts of my life and I hope it can help others as well.
What ocean-based projects are you working on now? We are just going into post production on the story of my friend Vaimiti, Its kinda a surf story but highlighting the cultural similarities and hardships that Hawaiians and Tahitians share through colonization and loss of identity and culture.
The next project is a Freedivers journey through a traumatic brain injury.
The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Working with Jan Barboglio in Mexico was an incredible experience that allowed me to capture the soul of her artistry through my photography, both still and motion. I focused on the rich textures, aged patinas, and intricate details that make her handcrafted ironwork so unique. The warmth of Mexico’s landscapes and historic architecture provided the perfect backdrop, enhancing the timeless beauty of her designs. I aimed to tell a story—one of tradition, craftsmanship, and the deep cultural heritage that inspires her work.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Follow her on Instagram
Each month, we pick one of our recent estimates to write about in a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share valuable and educational information that would otherwise be confidential.
Concept: Portfolio content photography of an architecture and interior design firm’s recently completed restaurant & retail spaces within an airport Licensing: Collateral and Publicity use of up to 15 images in perpetuity Photographer: Architecture & Interiors specialist Client: Large retail space architecture and interior design firm
Summary
I recently helped one of our NYC photographers build an estimate for a good-sized architecture and interior design firm. The firm requested an estimate for photography to document 4 of their soon-to-be-finished spaces within a NYC area airport terminal. The final use of the photography would primarily be web collateral within the firm’s website, publicity efforts, as well as submissions to a few notable design award competitions. When we first began speaking with the client, they let us know that the completion date was about 3 weeks out. Moreover, they informed us that the photographs needed to be taken at night because the restaurants and shops would be open the following day.
The client was very specific with their shot list needs. They would, however, rely on the photographer to accomplish this list in an artistic manner. They also let us know that they would need the final images within 2 days of the shoot date in order to meet their award submission dates. The client would arrange all special permissions for the photographer, crew, and equipment access to the spaces due to our need to work after the airport terminal had closed. We also knew that although our client designed these 4 spaces, they would all be owned and operated by other brands. With this in mind, we attempted to upsell and inquired whether the brands or proprietors might be interested in use of the final work. These potential clients, however, were not interested.
I added a “Client Provisions” note to describe what the client was to provide. For this project, the client would provide locations, all location access and coordination, all location styling and cleaning, all employee/staff coordination, crew meals and craft services.
Fees
I put the Photographer’s fees at $6,500 for the shoot, and licensing of up to 15 images. We understand that the NYC market is very competitive and there are many other photographers in the area that could accomplish this job. The saturated market (unfortunately) put downward pressure on the photographer’s fees. We felt that $6,500 was a fair and competitive fee based on the metropolitan area, client, and the use of up to 15 images. The client offered a budget of “between $10,000-13,000” for the project. Based on the rush retouching fees needed we felt comfortable coming in roughly $1,100 above that.
Crew
We added a First Assistant/Digital Tech at $650/day to help with lighting and camera equipment management, and computer/file management while the photographer was shooting. These fees were consistent with the crew rates on the photographer’s past projects of this nature.
Equipment
We included $750 for camera, lighting, and grip rentals. The photographer brought their own cameras, lenses, and simple lighting. We added $450 for the digital tech workstation rental laptop, cables, etc.
Misc.
We included $240 for insurance coverage. We then added $250 for the anticipated taxis/car services to get to and from the airport, additional meals, and other miscellaneous expenses.
Post-Production
We added $500 for the photographer to perform an initial edit of all the content and delivery to the client. We also included rush retouching rates of $225/hr for an estimated 2 hours per image.
Results
The photographer was awarded the project and the shoot was a success. During the shoot, there were quite a few issues as several of the locations were not totally finished. In order to accomplish some of the wider images, the photographer needed to have their camera placed in a location not closed to the public. Due to this factor, a good amount of additional retouching was needed on the images, which was approved by the client.
The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
“Dragon” Glen de Souza founded the Dragon Keylemanjahro
School of Art & Culture in Cocorite, a suburb of Port of Spain, the capital of Trinidad and Tobago in 1986. The main purpose of the school is to keep children off the streets and away from drugs. Searching for artistic activities to engage them in, he rediscovered the art of stilt-walking, a tradition known in West Africa as the Moko Jumbies, protectors of the villages and participants in religious ceremonies. The art was brought to Trinidad by the slave trade but was forgotten soon after. Dragon Glen De Souza can be credited with bringing this tradition back to Trinidad and Tobago in a large-scale fashion. Today his school has over 100 members from age 4 and up. The stilts are made by Dragon and his students and can be as high as 12-15 feet. The children show their artistic talents mostly at the annual Carnival (celebrated in Trinidad and Tobago on February 12 and 13), which today is unthinkable without the presence of the Moko Jumbies. A “band” can have up to 80 children on stilts and they have won many of the prestigious prizes and trophies that are awarded by the National Carnival Commission. Designers like Peter Minshall, Brian Mac Farlane and Laura Anderson Barbata create dazzling costumes for the school which are admired by thousands of spectators. Besides stilt-walking the children learn the limbo dance, drumming, fire blowing (often all done on stilts) and how to ride unicycles. Between 1997 and 2004 New York City based photographer Stefan Falke took countless trips to Trinidad and Tobago to work on this essay which resulted in the book “MOKO JUMBIES:
The Dancing Spirits of Trinidad”, published by Pointed Leaf Press.
The images were in the official selection of the photo-journalism festival Visa Pour L’image in Perpignan, France, in 2004. This is the first time they’re exhibited in New York.
Between 1997 and 2004 New York City based photographer
Stefan Falke took countless trips to Trinidad and Tobago to work on this essay which resulted in the book “MOKO JUMBIES: The Dancing Spirits of Trinidad”, published by Pointed Leaf Press. The images were in the official selection of the photo-journalism festival Visa Pour L’image in Perpignan, France, in 2004 and at Deutsches Haus at NYU in New York in 2018.
Stefan Falke is a German born photographer who lives in New York City and works for international magazines, film studios and corporate clients. He has published four books: “MOKOJUMBIES: The Dancing Spirits of Trinidad“, about a stilt walking school in Trinidad, and “LA FRONTERA: Artists alongthe US-Mexican Border“, for which he photographed 200 artists on both sides of the entire 2000 miles long US-Mexico border to document the vibrant cultural activities in that region. His last two books, “Keep Going New York !!” and “ReflectingNew York” where self-published on Blurb.com.
APE contributor Suzanne Seasecurrently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The
Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.
Concept: Product Photography for a Holiday Campaign in collaboration with a celebrity Licensing: Publicity and Collateral use of 4 still photos and 1 animated GIF for 1 year Photographer: Still Life/Product and Food/Drink specialist Client: Sparkling beverage brand
Summary
I recently worked with a photographer to develop an estimate for a holiday-themed product photoshoot for a well-known beverage brand’s collaboration with a high-profile celebrity. The project involved creating still life images of a holiday table centerpiece featuring the client’s product alongside the celebrity’s co-branded food item. We considered the various creative needs, including product shots and lifestyle setups where hands would interact with the product.
The deliverables included up to four high-resolution still photos and one animated GIF intended for digital PR, social media, and the client’s website, with a one-year global license. The shots were primarily designed for web use, however, there was also the possibility of some print use.
The client provided a shot list outlining key visuals and requested Publicity and Collateral licensing for one year of global use. The creative and licensing fee was set at $5,500 for producing the still images and animated GIF, which we felt was in line with the single shoot day and somewhat limited use. Additionally, we added a pre-production day to help with coordination, studio setup, and creative planning, at a cost of $750.
Crew
Though the project’s production requirements were relatively simple, we decided to include the photographer’s preferred assistant to ensure everything ran smoothly. This covered the assistant’s day rates for both the prep/set build day and the shoot day, with a rate of $500 per day, bringing the total to $1,000 for two days.
Styling
The creative brief emphasized the importance of some festive styling for the tablescape, which would serve as the backdrop for the products. The photographer took on the basic prop styling, and we included $250 for 5 hours of prop sourcing and $800 to purchase props and décor items. We also brought in a food stylist for two days to ensure the products looked their best on camera. The food stylist was responsible for sourcing supplemental ingredients and food items to complement the products, so we budgeted $2,000 for two days of prep and styling work.
Casting and Talent
The brief called for a hand model to interact with the products in several shots, so we budgeted $360 for the hand model’s session, which included a $300 half-day rate and a 20% agency fee. The model’s usage fee for one year of global publicity and collateral use was budgeted at $1,200.
Locations
The photographer had a local studio they worked with regularly, so we included one rental day for the set build and one for the shoot. The studio rental was budgeted at $500 per day, bringing the total to $1,000 for both days.
Equipment
While the photographer was able to provide most of the necessary gear, we included a supplemental budget of $750 for any extra equipment rentals and their kit of cameras, lenses, lighting, grip, and a workstation.
Meals
We allocated $300 to provide light meals for the crew on the shoot day, ensuring everyone had breakfast and lunch.
Miscellaneous
We included a $250 budget for miscellaneous expenses to cover any potential additional costs, such as parking and mileage.
Post-production
For post-production, we allocated $600 for retouching four images, with each image receiving up to one hour of work at $150 per image. Additionally, we allocated $500 for editing a 15-30-second animated GIF to complement the still images.
Results
The photographer was awarded the project, and the shoot is slated to commence before the holidays!
The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Follow her on Instagram
Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Building Estimates service on the Consulting Services page of our website.
Concept: Executive Headshots and Environmental Portraits Licensing: Perpetual Publicity and Collateral use of 7 images Photographer: Portrait and Lifestyle Specialist Client: National Grocery Store Chain
Summary
I recently collaborated with a photographer to develop an estimate for a corporate portraiture photoshoot for a US-based grocery retailer. The project’s goal was to capture the authenticity, approachability, and leadership of the company’s Chairman/CEO and President/Vice-CEO.
We planned for the shoot to take place in a single day at a store location in the Southwestern US. The client would plan to coordinate the schedule to minimize disruption to store operations and, at the same time, allow the photographer to accomplish everything they needed to.
Deliverables included 4 high-resolution headshots and 3 environmental portraits, all licensed for perpetual publicity and collateral use. They intended for these visuals to enhance the company’s marketing materials, reinforce its brand ethos, and connect with its customer base on a more personal level.
The client’s brief outlined a need for Publicity and Collateral use for the imagery, which informed the pricing structure. We determined that perpetual usage rights were appropriate for this particular project.
Perpetual usage relates to the duration the client can use the images. Perpetual usage means the client can use the images indefinitely. But, the usage is still confined to the agreed-upon media (in this case, publicity and collateral).
Unlimited usage, on the other hand, implies no restrictions on the type of media placement, often making it broader usage for things like paid advertising.
Why Perpetual Usage?
Leadership portraits don’t stay relevant forever. Executives update their photos every few years, so setting a time limit on usage would likely expire after the images are already outdated.
It simplifies things for both the client and the photographer. No need to track expiration dates or negotiate renewals for images that won’t be used long-term anyway.
It encourages repeat business. Even with perpetual rights, occasional leadership changes (just in the age and look of the person, or who’s in the actual role itself) mean new photos will be needed. Making the process easy builds goodwill and increases the chance they’ll return to the same photographer.
The intended use is long-term but not commercial. Since these images are for PR and internal branding (not paid advertising), perpetual licensing makes sense — it’s a one-time cost for the client, with not much downside for the photographer.
The creative and licensing fee was set at $3,500, a rate reflecting the project’s somewhat smaller scope balanced with the longevity of the usage rights. We also included a tech/scout day, priced at $500, to allow the photographer to familiarize themselves with the location and refine logistical details.
Crew
We included a first assistant at $500/day, with an added 25% payroll fee, bringing the total to $625 for the shoot day. Given the shoot needs, the inclusion of the photographer’s trusted first assistant to handle equipment setup, lighting adjustments, and management of digital workflows was of great importance.
Styling
We allocated $875 for a men’s groomer/hair and makeup stylist to be present on shoot day. This role would also include light wardrobe adjustments, providing the professional polish necessary for high-quality headshots and portraits.
Equipment
We allocated a conservative budget of $250 to cover any supplemental equipment needs. The photographer owned most of the required equipment, but additional backdrops were necessary to achieve the desired aesthetic for the headshots.
Misc.
To cover incidental costs such as meals, parking, and mileage, we included a budget of $200. We noted these expenses were to be billed at cost to provide flexibility while maintaining transparency.
Post-Production
We budgeted $300 for the initial edit and client review, hosted on a web gallery. We allocated an additional $700 for retouching seven selected images, priced at $100 per image to include up to one hour of retouching work each. This process ensured each image met the client’s expectations and upheld the brand’s standards.
Results
The photographer was awarded the project, and the shoot was scheduled to take place within the following weeks!
Heidi: You’re a multifaceted creative, synthesizing photography, filmmaking, painting, composing, and creating music. How does each skill inform the other?
Joseph: For me, it all began with the piano. I started playing at a very young age, and at the same time, I was the kid that sat in the back of the classroom sketching everything, with my head in the clouds. As I progressed musically and artistically through many years of classical piano training, I found that being a pianist unlocked a series of other doors in the realm of creativity. I became more attuned to nuance, emotion, atmosphere, and the contrast of light and shadow. This innate understanding, thanks to studying the likes of Satie, Ravel, and Rachmaninoff, as well as diving into the works of Sargent, Bouguereau, Avedon, Lindbergh, Koudelka, and Salgado allowed me to jump right into painting, photography, and cinematography, spending many years honing each skill to the point where I find myself “medium-agnostic.”
I’ve been told many times that I risk being a jack of all trades when I don’t focus on one thing. That never sat well with me. I’m much happier and more productive when I can switch mediums depending on what I want to express. I look at the Renaissance for inspiration, where multi-faceted creativity was celebrated and surpassed the limitations imposed by the expectations of a single and defined profession. When I was training as a cinematographer with the late Vilmos Zsigmond, he taught me to paint a set with light. First with the wide brush strokes of large sources, creating deep contrast that can be felt with eyes closed, then rendering details with smaller sources. Vilmos was widely known for his distinct visual style, often referred to as “poetic realism” and his mastery of cinematography came from a deep understanding of the human condition. A reflection here, a shadow there, making a composition sing with light and shadow, and somehow tapping into the unknown. That felt just like composing for the piano to me, or connecting deeply with a subject matter in photography.
Even as my photography and cinematography careers took off, I never stopped making music, having released two full-length albums of original piano compositions and currently working on my third. I’m deep into painting as well, studying at an atelier in Los Angeles with a focus on realism. I strongly believe my work in other mediums has ultimately made me a better photographer and cinematographer. Being a multi-disciplinary artist has also heightened my sensitivity and empathy substantially, and I find that I can usually connect with my subjects and clients effortlessly when making portraits or photographing commercial campaigns or assignments.
How do you manage your creative resources as you’re wildly prolific?
It’s always a challenge, but with the right amount of time management, anything is possible! When not on set, my days are divided into 4-hour sections where I balance client interactions, admin time for my business, personal creative projects, and most importantly, parenting. I also have “seasons” where I’m focused on one medium over another. For example, a typical week would entail prepping for a shoot, being on set capturing campaigns for major brands, managing post production, and being present and very much focusing on my seven-year old daughter. I’ve also recently joined the board of directors at APA-LA, so that’s been keeping me busy with new opportunities to serve our photo community. So I tend to compose at night, with headphones on, and after many months when I’ve had everything dialed in and written down, I would go to a fantastic studio here in LA and record everything in just a few days. On weekdays when I’m not on a shoot or in pre-pro, I will typically be painting or working on a personal photography project.
For inspiration, I find that the ocean does incredible things. I’ve taken up sailing, and will hop on my friend’s timeshared 36-foot sailboat once or twice a month to cut through water with some dolphins in Santa Monica Bay whenever I feel creatively stuck. It’s also been tough to stay creative with the horrific current state of the world, so lately I’ve been turning my lens onto environmental issues I care deeply about, such as the human impact on the polar regions and ocean conservation. That comes with an inherent sense of purpose, which is even more fuel for creativity. No matter what it is I’m doing, it always feels like a race against the clock as I tend to work in big bursts of energy, which I somehow channel like an antenna in a thunderstorm!
When you are composing music, are you seeing images?
Yes! It’s hard to describe perfectly. Sometimes I’m seeing nostalgic images that have velvet edges and blue, purple and magenta hues. Other times, I feel a heavy weight in my chest that flows through my fingers until it all exists outside of me. I also see light and shadow, or more accurately, I sense contrast. There is a lot of pain and beauty inside and outside of us, it’s everywhere, and I tap into it very deeply. Sometimes that manifests as colors and imagery, other times as a force that propels you or pulls you in like a freight train or a black hole.
Is the inverse also true, that by creating imagery you hear music?
I don’t hear music when making images, though I love to have good music on in a portrait session. Especially something that will influence the direction I want to take the work in. I do often get the same feeling in my chest while on set though, that intuitive push/pull towards the desired outcome of the work, especially when it comes to light and contrast.
Tell me about your upcoming project Midnight Sun, what is it and how did it come about?
I began work on Midnight Sun three years ago. It’s essentially a collection of personal images captured during assignments in Antarctica and the Arctic. In this work, I wanted to not only focus on the epic natural beauty of these remote regions but also the pressing issues of human impact, militarization, over-tourism, mining, and the effects of colonization on indigenous communities. The experience of visiting the Antarctic and the Arctic have been nothing short of life-changing for me. It ignited a sense of purpose and urgency to take my personal work in this direction, despite being a commercial photographer and cinematographer for most of my career with little experience in landscape photography and reportage. So I tried to keep everything authentic to how I see and feel things, which led to shooting this typically more documentary-style subject matter with more of a fine art aesthetic.
Midnight Sun is taking the form of a book and a music record – the images for the most part are devoid of people, a contrast to your commercial work. How did you expand creatively during that project?
Midnight Sun, while (mostly) devoid of people, is really all about humanity! It’s about our relationship to nature, our need to dominate and conquer resources, and our incessant urge to impose our way of life on indigenous communities. But it’s also about the beauty and fragility of our planet, our responsibility as stewards of the Earth, and our spiritual growth as a species going through some tough transitions. I experienced all of those things while in the polar regions and it completely transformed me and how I view my role as an artist in this era. The work is complete and is currently being shopped around with several publishers in proposal form. I am also deep in the process of composing my third record, which will accompany the book as a “soundtrack” of sorts. Unlike my last two albums, which were primarily classical piano records, the Midnight Sun record will have a more orchestral and “cosmic” sound that comes from the use of analog synthesizers along with acoustic pianos. It is influenced by more modern composers such as Vangelis, M83, Yann Tiersen and Max Richter, but infused with my own personal style of classical piano. Like the last two albums, I’m planning on releasing it on vinyl along with the book, as well as a boxed set.
How did the Lecia relationship begin, and what are you working on now?
I’ve been photographing my personal work with a Leica M6 since the mid-2000’s. This led to a book I published in 2019 called “Onward,” which is a collection of black and white images captured while on the road for 12 years as a cinematographer on travel assignments, mostly taken with my M6. Along with several great bookstores such as Hennessey + Ingalls, Skylight Books, and William Stout Architectural Books, Leica LA and Leica NY began to carry the book, which has done really well and almost sold out the first edition. I also had the opportunity to work with the late John Kreidler early on in my photography career, and he became Leica’s director of education well before he passed away last year. He was kind and gracious to me as always, and introduced me to some wonderful people at Leica. Then there’s the amazing Paris Chong! The curator at Leica Gallery LA, who is an absolute gem in our industry. She has been instrumental in guiding the direction of my Midnight Sun project, and I’m very grateful for her insight and encouragement.
On a related note, I use Leica’s SL-series cameras and lenses for all my commercial photo assignments, and all of Midnight Sun was captured with the same cameras and lenses as well. Those cameras and lenses have been incredibly compatible with how I make images, with beautiful color science and deep, rich blacks that make the images feel like you can dive right into them. I also often use Leica cinema lenses in my cinematography work. Essentially, I view Leica as a partner on both the artistic and the technical side to keep my photography evolving into the future.
With commercial work, have you found it necessary to narrow down what you’re known for?
My commercial photography and cinematography work is also wide-ranging. I’m interested in so many things, especially in authentically capturing images of people doing things. So in a given month, I find myself working on fashion campaigns, editorial portrait assignments, automotive campaigns, advertorial portraiture for healthcare and technology companies, lifestyle image libraries for brands, and even underwater work, such as the two Toyota commercials I shot for the Olympics featuring members of the USA swim team. I’ve always been a hybrid shooter, so while I’ll either come onto a union commercial as cinematographer, or capture an advertising campaign as a photographer, I’m most often doing both and have been developing and building a signature workflow for hybrid campaigns for many years, to the point where it’s what I’ve become known for and what I naturally gravitate to, work-wise.
This seems like a good time to remind everyone that the photography industry had a brief “me too” moment back in 2018-2020.
Several big photographers were named in a couple of excellent articles in the Columbia Journalism Review by Kristen Chick and Vox by A.J. Chavar.
I’m sure there are many who never came forward because while the initial outrage caused the named to disappear and delete all their social media, they soon crawl back. Two people I’ve been following are David Alan Harvey and Patrick Witty.
In the article by Kristen Chick, “Eleven women have described to CJR inappropriate behavior from David Alan Harvey over a span of thirteen years, ranging from suggestive comments to unwanted sexual advances to masturbating without their consent on video calls.” His agency, Magnum, was told about it and sat on the information for a decade before suspending him.
So what is David up to now? He’s very active on Threads, where he has 57,000 followers. On Instagram, his account is private, but he has 441,000 followers. On his website, he’s selling prints, has five in-person workshops slated for 2025, and offers online mentorships.
In the article by A.J. Chavar that talks about Patrick Witty: “I spoke to more than 20 people — some of them friends of mine in our shared industry — who said they experienced unwanted interactions with Witty, witnessed the inappropriate behavior, or were told details at the time the events occurred that corroborated the women’s stories. These stories included accounts of unwanted touching, kissing, and other advances at a variety of professional events during and prior to Witty’s employment at National Geographic.”
So what is Patrick up to now? Semafor is reporting that he’s been hired by the White House. Prior to that he was very active on Instagram with 72,000 followers, Threads with 12,000 followers, and has a substack with 3,300 subscribers where he lists his bonafides as a photo editor at National Geographic, WIRED, TIME, and The New York Times.
Do I think these people should be cancelled for their alleged creep-ass behavior that potentially ruined the careers of 30 women plus countless others who headed the other direction once the alarm sounded in their heads?
YES.
But you can do what you feel in your heart. When I brought Patrick’s behavior to the attention of “A Photographic Life” podcaster Grant Scott (former AD at Elle and Tatler) and his host Bill Shapiro (former EIC at LIFE), after they quoted him in a podcast, they refused to remove the quote or take down the podcast where they recommended people subscribe to Patrick’s Substack. Bill has subsequently become chummy with Patrick on Threads, engaging him in conversation on several occasions.
If that weren’t enough, in a subsequent podcast, Bill Shapiro quoted Bill Frakes who has a Wikipedia entry that states “The University of Nebraska–Lincoln (UNL) found that Frakes engaged in sexual misconduct and sexual harassment while he was a visiting professor. Frakes was found to have made unwanted comments about women students’ bodies and clothing according to a document obtained by The Omaha World-Herald.”
I think it’s important not to memory-hole what happened. Grant Scott told me he had no idea about Patrick since he works in the UK. Bill Shapiro just told me I was being mean. If industry leaders, despite their cranky old age, refuse to acknowledge the hard work of journalists and the women who brought this information to light, there’s no reason this behavior won’t persist. Personally, I refuse to forget that our male-dominated industry creates challenges for women, and we need to continuously work to rectify that. Lets not erase the work that has already been done.
Concept: Portraiture and Still Life Images for Cosmetics Brand Licensing: Unlimited use of all images captured for one year Photographer: Beauty and Still Life specialist Client: Cosmetics brand
Summary
I recently worked with a photographer to help them develop an estimate for a campaign promoting a cosmetic brand’s new product. The brand wanted still life images as well as images of the product in use by professional talent in a studio setting. The creative brief called for a mix of minimal setups against a white background, along with a few scenarios that involved prop styling and set design.
The client initially presented a shot list that included eight main shots. One of the shots was identified as a key visual while the others were considered supplemental. Although they requested unlimited use of all images, they were willing to limit the duration to one year.
I felt the key visual was worth $5,000, images 2-3 were worth $2,500 each, and the others worth $1,000, totaling $15,000. I had wanted to include an additional few thousand dollars as a creative fee. We understood, however, that we might be pushing the limits on the fee as it was. Ultimately, my goal was to keep the bottom line in check and stay under $50k total.
The agency, surprisingly, asked us to include a licensing option specifically for 110% of the one-year rate to include a pre-negotiated rate for a second year. In most cases, when pre-negotiating a duration extension, I’m accustomed to a request for a reduced rate compared to the original fee. I clarified this request on a call with the agency art producer. Sure enough, they explained that they’d be willing to pay 110% for an additional year, so I included that cost for the licensing and for the talent.
In addition, the client requested we present a firm bid, rather than an estimate. I noted this at the top of the document. In this scenario, the photographer keeps any unused funds if the cost of the production is less than anticipated. This also means, however, that they would need to cover any overages if expenses were higher than anticipated. Overall, we were very confident in these fees/expenses based on the working relationships with the specific crew members, styling team, casting director, talent agents, and locations we anticipated working with.
Crew
Although the production was rather straightforward, we included a strong team to help quickly execute the vision. To that end, we added a producer, first assistant, second assistant, digital tech, and production assistant, all at rates appropriate for the specific market.
Styling
The creative brief definitively called for a prop stylist to create a few background elements and manage the products. The photographer already had a local stylist they wanted to work with. We included rates we received from them, which included their prep, shoot and wrap time. There was a need for very minor wardrobe styling, and this prop stylist was able to take on both roles. Separately, we detailed the anticipated prop and wardrobe costs, along with their kit fees and miscellaneous expenses potentially incurred in the process of acquiring all of the necessary items. We included a hair/makeup stylist and, as there were a few shots that involved close-ups of the talent’s hands holding the products, we also included a manicurist.
Casting and Talent
I included a rate received from a casting agent to help us find one subject based on the talent specs provided by the agency. The agency planned to pay the talent directly, but I discussed an appropriate talent fee with the agency producer. I noted this in the line item without having that line item impact our bottom line since the billings would go through the agency.
Locations
We included $2,500, which would allow us to afford a generously sized studio in this particular market.
Equipment
We included appropriate rates for the rentals the photographer would need in order to execute the creative vision. In addition, we also included fees for the digitech’s workstation as well as production supplies to make everyone comfortable on set.
Meals
I based this on $80 per person for 19 people, which included breakfast and lunch.
Misc.
I added $500 to cover any unforeseen expenses. We also noted a fee for insurance, which the agency specifically asked that we include. I often calculate insurance fees based on 1-2% of the bottom line.
Post-production
We just included a fee for the photographer to perform an initial edit of the photos and help make selects because the agency would handle retouching. As a separate fee, we included a line for hard drives, delivery, and archiving.
Results
The photographer won the project. Shortly after, however, the shoot was postponed, and then quickly brought back to life with an increased scope that included two talent. This increased the shot list in addition to production expenses. As a result, we increased the creative/licensing fees by 50%, added a producer pre-production day to handle the changes, increased wardrobe, added another manicurist, added a hair/makeup stylist assistant, and increased casting and talent. We also were asked to include some extra equipment to help facilitate remote viewing by a few clients who would be unable to attend the shoot in person. Here is the final estimate, which was approved:
The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Work on the waterfront has been visually recorded in this region since the earliest inhabitants were subject matter for European explorers and scientists The entire East Coast of America and its boat builders are a continuing inspiration for artists of all kinds, whose artwork is curated, cherished, and collected for its content and style. This new project is a modern-day record that continues that effort to capture the heart of our region in images. This large collection presents a photographic and written portrait of some of the many people who make their living in 2015 in the historic Hampton Roads shipbuilding and ship repair industry. In each of the large, black-and-white archival prints. I show a single subject directly, intimately, monumentally and heroically. The work environment is the setting, and portraits range from full-length figures to close-up studies of faces. The subjects include laborers, skilled craftspeople, apprentices, hourly workers, maintenance staff, subcontractors and technicians. Each image is accompanied by a short biographical piece taken from a personal interview conducted at the time of the photograph. My intention is to introduce every viewer to a regional subset of men and women of dignity, talent and commitment, and in doing so create a sort of time capsule of participants in this massive, centuries-old industry and way of life.
Waves of Strength features 50 portraits of African American shipyard workers from the massive Hampton Roads harbor region of Virginia. These portraits were selected from the 398 images in the original collection, workers of all races and sexes, made over a three-year period, from ten regional shipbuilding or ship repair yards. The current exhibition, Waves of Strength, focus our attention on the continuing Black contribution to an industry that makes the area one of the largest ports in the world.
Exhibition title:
Waves of Strength: African American Shipyard Workers of Tidewater Virginia.
Dates- Now through June 22.
Where:
Portsmouth Art and Cultural Center
400 High Street
Portsmouth, Virginia
For more info call:
Portsmouth Art and Cultural Center
757-335-3572
For more information on this work or to purchase a print, contact Glen McClure at glen@glenmcclure.com
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Follow her on Instagram
Photographer, Filmmaker, and Conservationist: Florian Schulz
Heidi: We are a culture distracted by screen and cell service – is your photography and film work partially an act of resistance?
Floiran: As a photographer and filmmaker, I often find myself at the intersection of creativity and technology. While social media platforms like Facebook and Instagram are undeniably powerful tools for sharing work and connecting with others, I have a complex relationship with them. On one hand, they provide valuable insights into the work of colleagues and friends, as well as access to news and thought-provoking statements. However, I also see them as significant sources of misinformation, where quantity often trumps quality, and the loudest voices can overshadow meaningful content.
In my personal life, my wife and I have made a conscious decision to limit screen time for our children. Our 9- and 13-year-olds do not have cell phones, and screens are not used for entertainment. (We do watch nature documentaries on the TV) This choice has allowed them to develop remarkable creativity and a keen awareness of the world around them. They observe how excessive screen time affects their peers, and it’s heartening to see them thrive without the constant distraction of digital media.
In this sense, my photography and filmmaking can be seen as acts of resistance against the prevailing culture of distraction. By focusing on creating meaningful, high-quality content that encourages reflection and engagement, I aim to counterbalance the fast-paced, often superficial nature of social media. My work is about capturing moments that inspire, provoke thought, and foster connection on a deeper level.
Moreover, the process of creating art without the constant influence of social media allows me to tap into my own creative potential more authentically. It enables me to explore themes and ideas that might not fit into the algorithm-driven narratives that dominate online platforms. This approach not only enriches my work but also contributes to a broader cultural dialogue that values substance over spectacle.
Ultimately, my goal is to inspire others to step back from the screens and engage with the world around them. By doing so, I hope to contribute to a shift in how we consume and interact with media, one that prioritizes depth, creativity, and genuine connection.
Nature is wild and she works on her terms – how has this lack of control informed your creative work and life?
Yes, nature is wild and unpredictable. That is exactly what I love about my work! This career that I have chosen is not such much of a simple job, work, a career, – it is rather the inevitable path I had to walk because of my passion for wild places, the adventure that comes with it and the desire to be in the presence of wild creatures. To do my work well, I need to be out in the wild for extended periods of times. This has always been my goal and accordingly I have chosen projects that allowed me to do this. What is beautiful about it is that one has to let go of control and especially when documenting wildlife I have to give in to a more organic approach. Sometimes when I am waiting for hours for an animal to appear or a certain behavior to show this work has a meditative element. I have to be here and now in the present. The sounds, sights, smells – the wind and weather conditions. All of it is important to take in or to capture in a series of photographs to document an ecosystem with its wildlife. I love the idea that moments and images have to “come to you”. The animals have to present themselves, that is when the good images get taken. After doing this for so many decades I also realize that it is not just the final image that counts for me – but the entire experience.
As all of this takes a lot of time, we are just now at a particular crossroads. Even though I have always tried to have my family be a part of the adventure it was only possible at certain times. We are now embarking onto a new path where we are going to be exploring the wild as an entire family. We will start with some of the most exciting wild places across Alaska. From the fjords and forests of South East Alaska to the Arctic Tundra of the North or the bears coast along the Alaska peninsula.
Does all your work come with a call to action? If a photographer wanted to get started supporting a cause, what’s the best way to start?
You are right that a lot of my work over the past decades has been mission driven and often included a call to action. The hope to help with the conservation of ecosystems comes across in the stories I tell through my images. As a conservation photographer, my goal is to inspire viewers to care about the natural world and its wildlife. Whether it’s documenting the majesty of wild places or highlighting the challenges faced by endangered species, my work aims to raise awareness and encourage action.
For photographers looking to support a cause, I would recommend starting by identifying what truly resonates with them. It might be a specific species, ecosystem, or environmental issue. Once you’ve found your passion, immerse yourself in learning about the topic. Collaborate with experts, such as scientists or conservationists, to gain a deeper understanding of the challenges and potential solutions.
Networking is also crucial. Join organizations like the International League of Conservation Photographers (ILCP), which I co-founded, to connect with like-minded photographers and learn from their experiences. Engage with conservation groups and consider partnering with them to amplify your message.
Lastly, use your platform to share your story. Whether through social media, exhibitions, or publications, make sure your work reaches the right audience. Remember, the power of photography lies not just in capturing stunning images but in inspiring change and motivating others to take action.
In my own journey, projects like “Freedom to Roam” or the effort to help with the permanent protection of the Arctic Refuge have shown me the impact that visual storytelling can have on conservation efforts. By sharing compelling narratives and images, photographers can play a vital role in shaping public awareness and influencing policy decisions.
What cues do you recall when your first realized your photography/filmmaking gave agency to the biodiversity and landscape, presenting the Arctic as worth protecting rather than just a barren energy resource?
I believe a big reason why conservation was such a big topic for myself from early on was me growing up in Germany. In Germany and across most European countries we had lost large interconnected wild ecosystems. While we have a 1000 year old castle around the corner from where I grow up, we had lost wild places. This feeling of loss, made me cherish the big wild places across North America. Whether it was the Greater Yellowstone Ecosystem where we would still find bears, bison, elk and wolves, or the wild coastlines or the Arctic where the ancient caribou herds would still roam. There was never a time where I could look at these great arctic landscapes as “barren wastelands”.
The fight for the Arctic Refuge has been going on for many decades and I have been involved with the Refuge for the last 25 years. It has always been a collaborative effort to fight for the Arctic Refuge alongside the Gwich’in People and many conservation organizations. My images and film work have been a central part in a lot of these efforts and campaigns. From big live speaking tours, many magazine articles to massive signature campaigns, like during the #ProtectTheArctic campaign that inspire millions to take action. This campaign resulted in an unprecedented 6 million comments submitted to the U.S. Fish and Wildlife Service, effectively stopping seismic testing in the Arctic Refuge. Unfortunately, the battle the Arctic Refuge and other wild places is long lasting tug of war.
What can you share about this image from your coffee table book, To The Arctic?
I near a group of muskox bulls and find myself wishing for a musk ox’s coat to protect me from the weather. Their long guard hair hangs from their bodies like beautiful overcoats. Underneath, their wool is eight times warmer than the highest-quality sheep wool.
I feel the gripping cold, especially on my face, where the snow crystals lash my skin like grains of sand. But I am excited about this turn in the weather. It allows me to create photographs that show a true Arctic scene, with conditions these musk oxen have to withstand many times in the course of the year.
The wind becomes so intense that the animals almost disappear behind a curtain of blowing snow, their long hair rippling around them like soft cloth. I try to get close enough to capture their image before the sun dips behind the ridgeline. Dropping to my knees, I frame the scene as the last rays cast pink light on the musk oxen’s fur.
Then something magical happens. Three bulls take off from the group, heading directly toward the setting sun. For an instant they are in perfect formation. The blowing snow is so thick that it makes the three bulls seem to float magically above the ground. A photograph of a lifetime-and worth everything I had to endure to get it.
Patagonia celebrated your conservation work for ANWR in their Fall catalogs (2016 and 2024) both being election years, what feels different this second time around about impacts we can make as individuals and collectives?
I’m honored to have been a part of Patagonia’s conservation efforts, including their campaigns highlighting the importance of protecting the Arctic National Wildlife Refuge (ANWR). The recent “Alaska Needs You” campaign underscores the urgency of our collective action. What is different today after the recent election: “ Alaska Needs You More Than Ever! “ However, it is not just about Alaska; many wild places are under threat due to a wholesale mentality of exploiting public lands and resources, which will ultimately rob future generations of their natural heritage.
The current landscape is complicated by attacks on democratic values, the environment, public lands, and marginalized communities. Misinformation is a significant obstacle, as it often misleads people into believing that exploiting public lands will benefit underprivileged Americans, when in reality, it primarily enriches corporations and billionaires.
However, I remain hopeful. There is a growing recognition of the need for collective action. By coming together as a community, we can fight against these challenges and protect our planet’s biodiversity. The power of collaboration, as seen in campaigns like “Alaska Needs You,” demonstrates that when individuals and organizations unite, we can inspire meaningful change and safeguard the future of our wild places.
One of the oil drill pads at the edge of the Arctic Refuge just west of the Canning River delta. Oil companies have pushed for opening the Arctic Refuge to the east of the Canning River for oil development. Canning River Delta, Alaskan Arctic
You’ve called Alaska home for the past 15 years, a place where mining, drilling, and extraction remain real threats to land, biodiversity, how are you thinking about your work these days?
Every day we are chipping away at the last open spaces and wild lands. The current administration is doing this at a massively accelerated pace. Unfortunately, it is the same old story that is repeating itself. The main difference is, that we have less and less wilderness around us and the speed of exploitation is ever faster. What I am planning to continue to do is fight the same old fight but with different stories and from different perspectives. I personally have to pace myself and also consider my children. If I will always bring up all the critical things I see it is hard for them to be joyful. All this consciousness weighs hard on myself and that gets passed on to them. I want to let my children go and see the beauty of this planet with their curious joyful eyes. So in the coming years, that might be part of the way I will tell stories for us to protect earth for future generations.
What are you working on now? I am currently putting on the finishing touches on a presentation I will give at the Patagonia Soho Store in New York City on March 19th.
At the same time we are in the middle of planning multiple expeditions across Alaska. This spring we are hoping to document bears coming out of their winter dens. We will also be working in areas across the vast coastal areas of Southeast Alaska and later in the summer across Arctic Alaska. My family will be part of many of the expeditions.
The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Like everyone, I struggled with the magnitude of the pandemic; how it insidiously spread and wreaked havoc everywhere it went. In March of 2020, as the virus swept around the globe, my world in NYC became my apartment. I knew that in order to keep safe I wouldn’t be able to access my studio, so I brought my camera home and constructed a small set next to a window.
My days began with looking at the NY Times and Washington Post online, hoping to find a glimmer of positivity. What I found were the maps, charts, and headlines, tracking Covid-19’s spread. Obsessed, I screen grabbed and printed them out to see how the disease had multiplied and moved, soon realizing that each of these little visual changes affected millions of people. The graphics were highly analytical, devoid of the emotional toll of those affected. It felt necessary to use them in my photographs, to help me process this devastating experience.
Eventually, images of the vast number of people who had died began to appear in the news. Grids of people’s faces filled the screen; most having passed alone without family or friends beside them. As the virus moved through the US, many of our political leaders refused to acknowledge the dangers that it posed creating devastation and death. The incredible loss and the politics of this period were incorporated into these photographs.
This series began in March 2020 when NYC was the epicenter of the pandemic. It is a reflection of my emotions and thoughts through those dizzying 18 months. By photographing the recorded data,combined with botanicals, my intent is to speak to the humanity of those affected by this epidemic.Motion in the images was utilized to help convey the chaos and apprehensions we were all experiencing. Once assembled, I now see that these images have created a visual diary of this period, the politics of the time, and the way it has affected our everyday lives.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration advertising and in-house corporate industry for decades. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Follow her on Instagram
