Esquire editor David Granger must have an innovate or die policy with his cover creation. Awhile back they started stuffing the coverlines behind the subject to give it a 3-d effect (which I think is brilliant), but now they’ve gone on and done flashing E-Ink, cover flap mini mag advertisement, perforated/tearable and now shot one with the new RedONE high def video camera. The cover of Megan Fox was shot by Greg Williams and you can see on his website he’s the multi-talented photographer/director these cameras exist for (here).
This is what Esquire has to say about the shoot (from their site here):
Greg Williams recorded ten minutes of loosely scripted footage with Fox — getting out of bed, rolling around on a pool chair, inexplicably lighting a barbecue.
“It allowed her to act,” Williams says. “She could run scenes without being reminded by the sound of a shutter every four seconds that I was taking a picture. As in still photography, a lot of it is capturing unexpected moments. This takes that one step further.” He then went back and pulled out the best images, which you can see in Esquire’s June issue, on sale May 10. Plus, there’s a fantastic by-product: Even though we made the film to get the stills, we were left with ten bewitching minutes of footage of a beautiful woman. We edited it down to a mini movie, which will be available at esquire.com/megan on May 4.
I think it’s working. The covers are creating buzz and along the way they will inevitably stumble upon something innovative for magazine covers. The RedONE may be it but not because I think people want to watch a 10 min. video of someone posing for a cover. Something interesting will come out of this, maybe they can create cool animated cover badges from all the frames around the shot to spread around the web or maybe it just changes the way subjects and photographers work together for cover shoots. Regardless, I can’t wait to see what happens next. I’d rather see them try something and fail than endlessly plodding along with “57 fat burning secrets.”
Saw it on Gizmodo, forwarded to me by Peter.