When people put millions on the table, they want to know what they’re getting.

- - Blog News

The clients are in a different space today. They don’t want to take risks. They want to see the advertising campaign before it is shot. It’s not like 10 years ago. That’s finished. You have to bring the clients so many references. So everyone’s work is referenced. There is not one picture that is new, let me tell you this. And the clients don’t want a new picture.

via The Image Chaser – NYTimes.com.

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