Pricing & Negotiating: Hotel Lifestyle & Advertising Shoot

by Jess Dudley Wonderful Machine

Concept: Lifestyle images of guests enjoying a new hotel concept and Architectural images 0f the property itself

Licensing: Advertising, Collateral and Publicity Use of 17 images, US Only

Location: Hotel property in Northern California

Shoot Days: Two

Photographer: Up-and-coming architectural, hospitality and lifestyle specialist

Agency: Mid-Size Chicago-Based Agency

Client: International Hotel chain

Here’s the estimate:

Click to enlarge

Concept, Licensing: The goal of the project was to promote the new hotel chain in a series of three web and print ads featured in a variety of  business and travel publications. The client also wanted to capture additional shots to populate the hotel’s website. The shoot would take place over two shoot days at a newly renovated hotel property in Northern California. The photographer would need to create lifestyle images of professional talent enjoying the various amenities (spa, business center, restaurant, gym, etc.) and architectural images of the property (with and without talent). The “hero” shots for the ad campaign would consist of two lifestyle images and one architectural image highlighting the new hotel vibe. The 14 other images would consist of  a mix of lifestyle and architectural images and be used only on the web, although the client requested the same licensing to be granted across the board.

Based on the number of hero shots, the number of secondary images, the photographer’s experience, the straight forward concept and the licensing restrictions (1 year, US only), along with my experience with similar projects, I set the pricing for the hero shots at $10k for the first and $5k each for the second and third for a total of 20,000. Since the usage was primarily in those first three images, I set the 4th and 5th at 2000.00 each, and 6-13 at 1000.00 each and 14-17 at 500.00 each. This brought the total licensing fee for all 17 images to 34,000 (which only coincidentally pro-rates out to 2000.00/image). I then checked my rates against a handful of previous estimates and outside pricing resources. For an “up-and-comer” Blinkbid suggests 6900.00-12,075.00/image/year. Corbis prices the “All Marketing Pack” at 17,500.00 for one year (or 14,356.00 for 1 month). Photoshelter‘s stock pricing calculator prices the “All Advertising and Marketing Pack” at 9,654.00/image for 1 year or 15,761.00/image for five years. Though the time ranges are different, you can see that the stock pricing calculators heavily front load the value of licensing, just as we do.

Photographer Travel/Tech Scout Days:  I estimated two days for the photographer to travel to and from the location and to scout. Since the Photographer would be flying west, it was possible to travel in and do the tech scout on the same day.

Equipment Rental: We priced out the cost to rent two camera bodies (600.00/day), two power packs (150.00/day), and lenses (150.00/day). The photographer would be bringing her own grip and decided not to charge for it to keep the budget down a bit.

Basic File Prep, including upload: This covered the cost to handle basic color correction and blemish removal and the upload of the images to the agency’s FTP. Anything over and above the basic processing would be considered retouching and billed at 150.00/hr.

Retouching Hours: The agency requested we include retouching for the three hero images. We estimated 2 hours per image at a standard retouching rate (not only to compensate her for that time and expertise, but to cover her if she got busy and had to farm it out to a freelance retoucher).

Producer Days: I included 6 producer days. 2 prep, 1 travel/scout, 2 shoot and 1 travel home. Since the photographer would be flying in for the shoot, it would be OK to fly her usual producer in for the project.

Production Books: We budgeted for the time and cost to produce a printed production book. Since we would be shooting a fairly extensive shot list in a sprawling location with a sizable cast and crew, it was important to create a comprehensive production book to keep everything on track. A production book typically consists of 5-10 pages of pertinent contact info, location info, directions, calendars, schedules and concepts, basically a summary of the production for quick reference throughout the shoot.

First Assistant, Digital Tech, Production Assistant: The photographer typically travels for most of her shoots and doesn’t have a regular 1st assistant, so we budgeted for a local first assistant. We included a digital tech and a production assistant (PA) to use as a runner and extra set of hands.

Casting & Talent: We estimated for a local casting agent to hold a live casting to source the 6 talent we needed (3/shoot day). The model rates were dictated by the agency. I would have preferred to push the rates higher to ensure we drew the best talent.

Stylists & Wardrobe/Props: We budgeted for a four person styling crew to handle hair/make-up, wardrobe and minor props like suitcases, briefcases and electronics. Had the prop requests been more substantial, we would have brought in a dedicated prop stylist. Our wardrobe stylist estimated and average of 400.00/talent for non-returnable purchases and rentals.

Catering: I budgeted 40.00 per person for up to 20 people on set each day. The cast, crew, agency, client and location contact list added up to 18. As is the case on most shoots, the client or agency will inevitably bring more bodies to set, so I accounted for 20 per day.

Travel Expenses: Using Kayak.com, I estimated the cost for airfare (including baggage fees), car rentals (including insurance and gas) and lodging (the hotel we were shooting at was fully booked) for the photographer and producer.

Miles, Parking, Meals, Tolls, Shipping, Certificate of Insurance, Misc.: I estimated 150.00/day on site to cover non-catered meals and expendables, 100.00 to secure a certificate of insurance (COI), and 250.00 in meals, mileage and parking for the return travel day.

Housekeeping: Some of the shots would feature hotel staff and/or food prepared by the hotel so I made sure to indicate those would be provided by the hotel. And of course, the location would be provided as well. I also noted advance requirements and that the client/agency would be responsible for any applicable sales tax.

Results: The photographer was awarded the job.

If you have any questions, or if you need help estimating or producing a project, please give us a call at (610) 260-0200. We’re available to help with any and all pricing and negotiating needs—from small stock sales to big ad campaigns

The New York Times Magazine: Photographs edited by Kathy Ryan

It’s just past the time of the year when everyone has posted their favorite photography books from 2012 and I thought I’d get in on the action, but because I’m very edgy I’m picking a book from 2011. Ok, actually I bought it last year intending to write about it, but my motivation left me somewhere along the way (almost didn’t do it again). My pick for for a timeless book everyone should own is The New York Times Magazine: Photographs edited by Kathy Ryan.

If you’re a fan of editorial photography, you know that The New York Times Magazine is the gold standard. This is not because they have their pick of photographers or because they publish weekly and have lots of assignments to hand out or because they’re not sold on newsstands so they don’t have to do many of the stupid things other magazines do to hit promised circulation numbers. All good reasons but no that’s not it. It’s because Kathy and crew swing for the fences with their pairings. They pair ambitious projects with ambitious photographers. They pair subject with a photographers particular experience and interest. Like a sommelier in the editorial department, they know it’s the chemistry between subject and photographer that makes incredible, memorable, home run photography.

This would be a great book if they simply picked the best photography from the last 33 years of the magazine and shipped it off to the printer. What makes it incredible and a valuable resource for anyone in the photography business is the commentary that accompanies nearly every image. The photographer, the subject, or one of the photo editors gives anecdotes about the subject, the shoot and even the circumstances surrounding the assignment. For me, it was like being in the photo department at The New York Times Magazine. An incredible treat for someone who loves magazine photography. If you’ve spent your career looking at photography like this, you will pick up the subtle difference when a great pairing is made.

Here’s a sample:

RICHARD BURBRIDGE
Author Tom Wolfe. Frome “Wolfe’s World,” published October 31, 2004.

For me, Tom Wolfe’s eccentricity is wonderfully expressed in this picture, by that crazy smile. He was charming. I thing that, above else, Tom Wolfe wis absolutely charming. And when I was equally charming, he was more charming. I like a portrait session to last ten minutes. When it goes past ten minutes, I’m in trouble, of something strange is happening. Because my photo-shoots are uncomfortable for most people. — RICARD BURBRIDGE

DAN WINTERS
Filmmaker Spike Jonze. From “Spike Jonze’s Wild Ride,” published September 2, 2009 (cover image)
I have to say, Dan was pretty patient with my back-seat driving. I definitely had opinions on what the photos should be. I think he has an ego as a photographer, in that he wants to make something he is connected to, but not so much so that he doesn’t also want the photo to represent the person. —SPIKE JONZE

NAN GOLDIN
Artist Kiki Smith. From t”The intuitionist,” published November 5, 2006.

Sometimes the slightly out-of-focus image is the one to go with. To me, this image is absolutely alive. It just breathes. And that celestial blue light brings to mind the hues and spirituality of Giotto. Goldin is a defining photographer of our time, who skips back a couple of centuries for her inspiration. — K.R.

GUEORGUI PINKHASSOV
Petlyura’s artists’s squat in Moscow. From “Young Russia’s Defiant Decadence,” published July 18, 1993

Gueorgui Pinkhassov says that he doesn’t have a particular intention when he is photographing; he is interested in something he doesn’t know. When he is shooting, he ignores the action and concentrates on the movement and intersection of purely visual elements–line, form, light. “Don’t be afraid to take bad pictures,” he says, “because good pictures are the mistakes of the bad pictures.” In this photograph, there are four separate actions that all weave together: one person lifts a cigarette, one tosses a ball, the dog looks on, and the Lenin-like figure drops the flag to the ground. For Pinkhassov, life is really like a tapestry—he’s never shooting just one thing, there are often several things happening simultaneously. –K.R.

Reining In Paparazzi Clashes With The Rights Of A Free Press

As unsavory as the paparazzi may be, it’s fairly difficult to craft a law aimed at reining them in that doesn’t clash with the rights of a free press as laid out in the U.S. Constitution. The best way to cope with this issue is not by passing new laws that target photojournalists but by more aggressively enforcing existing laws against driving too close, speeding, trespassing — and jaywalking. Judge Thomas Rubinson, who ruled that the 2010 law was too broad, suggested that lawmakers could have just increased the penalties for reckless driving.

via Reckless photography – latimes.com.

This Week In Photography Books – Risaku Suzuki

by Jonathan Blaustein

Karl Marx got it wrong. He prophesied the demise of Religion and Nationalism. Bad call. I know it’s ballsy of me to quibble with a dead great mind, but it was never going to be thus.

As long as humans have been upright, they’ve looked to the night sky. Before pollution, every part of the planet would have provided proper vantage to see the billions of stars above. Speaking as one who retains the privilege, you don’t need to know what those things are up there. You just feel, in your genetic code, that you are a small, insignificant nothing in the face of it all.

From there, it’s not a long leap to name that feeling of awe and worthlessness. And then to worship that name, and then again to ask for favors. (And to pray.) That progression happened everywhere on Earth, and many names developed as such. My wife was just telling me the other day that we Jews have multiple names to suit the many faces of our lone deity.

We, the people of the book, who have such a prominence in the state of the safety of the World, are but .2% of its population, I recently read. (Seriously, Bibi, you can’t keep building on what will obviously be Palestine.) Christianity leads the way with 31%, and then Islam is second with 23%.

Both religions seek converts. And we wonder why countries with those tendencies are oft at each other’s throats. (ie, the Bush Wars.) Nationalism is nothing more than our need for the tribe, of which I’ve already written, and that’s never going away. Put the two together and the reptilian brain takes over, leading to conflict.

Elsewhere in the world, there are Buddhists, Hindus, Zoroastrians, and many other types of worshippers. In Japan, Shintoism remains popular. To those believers, there are entrances to the sacred world called “Torii.” Which is also, conveniently, the name of a new book, out last year, by Risaku Suzuki. (Superlabo)

(You knew there had to be a connection there, right?) The mid-sized hardcover consists of a set polaroid photographs, taken in Japan, in 1993. Almost all contain the presence of the large scale shrine-temple-type structure. It looks like the entrance to something that ought to be just behind it, or above it, but that got vaporized into a parallel dimension. (Or razed to make another mini-mart.)

The pictures look vintage, and some are washed out or have disintegrated edges. The colors might have shifted a touch here or there, but it serves the look and the meaning. Seeing these Torii in parking lots and dwarfed by city architecture hammers home the point that some ideas are eternal, and times always change.

The repetition of the beautiful, shape, over and over again is mesmerizing. Such a beautiful shape, this portal. Peaceful. I loved the one framed against the open car door. Not a big leap from this to the oft-mentioned Murakami vibe. (Pass through and you too can talk to the Sheep Man.)

I hate to state the obvious, but the book and pictures within are Zen. They close that loop on religion, in the way they inspire some immediate mental calm. And that is high praise from a man who’s staring at a snow covered mountain peak as he’s typing these words. (No easy feat.)

Bottom Line: Super-Zen Shinto shrines from 1993

To Purchase Torii visit Photo-Eye

Full Disclosure: Books are provided by Photo-Eye in exchange for links back for purchase.

Books are found in the bookstore and submissions are not accepted.

 

Overexposed: A Photographer’s War With PTSD

“Covering the war used to make me feel like I was doing something important,” Gilbertson wrote in the weeks following his embed with the Kurds. “I have grown to accept that people will not stop dying because I take their pictures.”

via The Atlantic.

Introducing: The Agent List

When I worked as a Photo Editor I kept a list of agents on a piece of paper along with several pages of photographers I had worked with or wanted to work with. When it came time to find photographers to go with stories that were assigned I would sit at the computer and google everyone I thought might be a good match.

When I started this blog I published my agent list here. It became one of the most popular posts, because people found a curated list of agents useful and you could simply click the links instead of googling. Now, 5 years later it’s time for a new list.

I enlisted the help of Brittain Stone a former colleague at Wenner Media and former DOP at US Weekly. We wanted to make a comprehensive list of agents world wide that was searchable by location and genre of photography. I should have expected that Brittain would scour the earth looking for agents, but I was shocked when he came up with 630 of them. Then he went through and tagged all the entries by location and genre of photography. A ton of work, but now we have something very useful.

We included a few other features like the ability for agents to claim their listing and make adjustments or create a new listing we can approve. Also, if an agent represents stylists, hair and other talent we listed those as well. Another feature I’m really excited about is the links to twitter, facebook and a blog on each listing. Personally, I think this is the best way to keep up with someone you’re interested in working with.

Ok, that’s it for now. There will be more to come if people find it as useful. Questions can be directed at Brittain (brittain@theagentlist.com). You can check out the new list here:
http://theagentlist.com

photoNOLA, New Orleans, 2012

by Jonathan Blaustein

They say time heals all wounds. I’m sure that’s not true. To heal implies making things better. The parents of those poor Connecticut children will never be better again. With time, though, they will likely hurt less. They will keep on living. And in six weeks, most of us will forget they exist.

Sometimes, though, the rest of us, those glued to our screens during a tragedy, are the ones who get stuck. Occasionally, the bystanders will latch on to the moment of horror, and not let go. Like with Hurricane Katrina.

I went to New Orleans last month to attend the photoNOLA festival. I was booked for their portfolio reviews, and was also hoping to get around the city a bit and see things. But my very first impression, in the airport, served to solidify my preconceptions about this storm-ravaged region. The place was under construction disarray, with plywood tacked up willy-nilly. I even grabbed a snapshot of a marker-written “Baggage Claim” sign that was about as ghetto as anything I’ve seen.

Like I said, my vision was stuck a bit in 2005. When my Eritrean cab driver approached Downtown, I saw the Superdome up ahead, and then we drove right past it. At first, I held my breath, and saw those roof tiles gone in my mind. Then, I looked more closely. The place was shiny-metal-gleaming in the rosy late afternoon light. It is now sponsored, heavily, by Mercedes Benz. The stadium was stylish and expensive looking, in 2012.

I was on notice. The multiple cranes seen erecting buildings around the city were another sign of money and development. (You can learn a lot from the cranes on a skyline. We saw so many in Spain, in 2004, that I knew something was up. Or, as the Spaniards would tell you, tragically unsustainable.) Lucien, of whom you’ll hear later, told me the cranes were raising jails and hospitals. Two constant sources of cash.

I also learned that Eritreans will eat in Ethiopian restaurants. Though the two countries were locked in vicious wars for 30 years, that forced my cabbie to flee to America, apparently the food is pretty much the same. (He was sullen, so I tipped him poorly. I still feel guilty about it.)

The short version of my trip is that I found a city booming. So much so that I only saw a fraction of what was on display. Photography exhibitions were everywhere. Robot parades, Second lines, lectures, openings, music, art, it was everywhere. Good for New Orleans. While we may still have Katrina on the brain, especially in Sandy’s wake, the folks living there have most certainly moved on. Thank goodness.

I ate amazing food, day after day. I was kidnapped, three times, by photographers visiting from various parts around the South. The cliché about Southern Hospitality was on full display, and I’m now officially down with it. (For you foodies out there, Friday’s dinner was at Clancy’s. Book it. And celebu-chef John Besh’s pizza place, Domenica, was also a standout.)

The festival began a couple of days before I got there. There was a gala benefit on Thursday night, and lectures by Sasha Wolf and Mary Virginia Swanson earlier on Friday. I missed them all. You know I’ve got a baby at home, so my trip was too brief. If I return next year, I’ll make sure to stay longer. And I’d heartily recommend you go yourself, but don’t shortchange it.

My reviews were on Saturday, and I began with a meeting with an associate curator from the Museum of Modern Art. It was the first time I’d met with someone from there, the gleaming art Mecca, and I thought hard about how to approach it. I decided that the likelihood of her seeing something in a box, and it then ending up on the wall, or in the collection at the MoMA, was next to zero. Probably more like zero. (Maybe down the line, but still…)

The second route would be to be “insanely memorable.” While I can be charming on a good day, 20 minutes is not a very long time to strike up the kind of conversation that impresses someone enough to go straight to the top of their to-do-list. Possible, but, again, unlikely.

On the other hand, one thing I could reasonably hope for would be to get her honest opinion about my work. Presumably, you don’t work there unless you really know what you’re talking about. So advice, a critique, was something that seemed attainable, and potentially very helpful.

That’s how I approached it. I didn’t even show her prints from my established project, “The Value of a Dollar,” or try to woo her with my extensive resume. Rather, we focused on my in-progress work, where it was headed: what she liked, what she didn’t like. It was fascinating to hear her riff on my work, and very encouraging.

I’m sharing this, here, because I’ve been and am an advocate of portfolio reviews. The process has really made my career, and many others before me. But I’ve been victim, in the past, of that desire to make every meeting out be the game-changer. To hustle and schmooze. Talk without listening. What do they call that, the elevator pitch? Please.

The beauty of these events, and photoNOLA was an excellent example, is that you can learn more about what you’re doing from seasoned professionals. Can these meetings lead directly to exhibition, publication, and acquisition? Yes, they can. But even more, they can help push us further along, outside the domain of the “like-asphere.” (Am I coining this term, or does it already exist?)

The event was based out of the International House Hotel, just next to the French quarter. (In which the streets truly do smell of booze and urine.) The reviews took place in the hotel conference facilities, across the street, in a couple of rooms very well set up for the attending photographers. (Free wifi, free food, coffee and water? Classy.)

There were countless events in the evenings, so much that without a car and a better sense of direction, it was hopeless to try to attend most. I was bummed about that, as I didn’t get to see as much as I’d hoped, and was mostly restricted to the CBD and the Quarter. (Though one kidnapping brought me to the Lower Garden District. Cool spot. Hipster central.)

Ultimately, I realized that a surfeit of options of things to see is a good problem. You can only be in one place at a time, and you can’t talk to everyone. That’s why I’d recommend a longer stay, and why I hope to get back as soon as I can.

As for the events I did see? It started with the Shelby Lee Adams Lecture at the Ogden Museum of Art, on Friday night. He was super-intelligent, and showed a range of lesser-known work from his long career. Some of his portraits of Appalachians reminded me a lot of Roger Ballen’s pictures of poor South Africans. The pictures are straight, but the folks are so seemingly pitiable, and the lens so sharp, that the intent can seem mean or exploitative. Or, I should say, some folks interpret them as such.

As Mr. Adams is from and lives amongst his community, and his subjects love the depictions, I’m inclined to find them cool as hell. But he was very defensive about his critical reputation, mentioning it on three or four occasions. He took swipes at “Academics” at the University of Kentucky, and others. My companions and I all commented about it, as it seemed a waste of energy. He’s got great work, and is successful and acclaimed. (As he said, to paraphrase, once you get a Guggenheim, you can do whatever the hell you want.)

I was reminded of my own past fury at our pack of rabbly commenters, though I’ve since decided to leave people to their opinions. The critics are out there, in every field and forum. If you put your work out there, and it’s good enough to draw attention, then you have to learn how to take/live with the criticism. Because it will most certainly come.

Still, it was a great presentation over all, but we had to split a bit early for late dinner reservations. The next night, I was able to catch the end of a group Q&A with Keith Carter, Josephine Sacabo, Shelby Lee Adams, and Louviere + Vanessa at A Gallery for Fine Art Photography, in the French Quarter. The place is a must on any future visit to New Orleans. Tons of great historical work, and some contemporary Black and White photography as well. (Helmut Newton’s pictures jumped off the wall. Sexy photos, sexy town.)

Let’s wrap this up. photoNOLA rocks, and New Orleans rocks. It’s a city with an unfathomable amount of cultural events, and more insane restaurants than you could ever, ever eat at. The cost of the portfolio reviews is less than some competing events, which is a bonus. And every dollar you spend will pump right into the local economy.

The cabdriver who took me back to the airport was, in fact, right out extras casting for all the movies they’re shooting here these days. He could easily have been a character on David Simon’s “Treme.” Aforementioned, his name was Lucien, a fifty-something African-American guy, born and raised in NOLA.

He was funny, loquacious, and intently offered me his wisdom. We swapped stories for the whole ride back to the airport, talking shit about money and power. (I wish I could quote him on that week’s NFL shooting tragedy, but it’s NSFW.) When I lauded the local hospitality, and promised a speedy return, he summed it up for me as follows: “It don’t cost anything extra to be nice to people.” Amen.

It’s Early Innings For Digital Pictures

…my belief is that we are still in the early innings of this digital photography craze, so if you’re tired of the meme, brace yourself because it will take years to unfold, and if you’re excited about this future, it’s a great time to get your hands dirty.

via TechCrunch.

A Short Lesson in Perspective

1. The creative industry operates largely by holding ‘creative’ people ransom to their own self-image, precarious sense of self-worth, and fragile – if occasionally out of control ego. We tend to set ourselves impossibly high standards, and are invariably our own toughest critics. Satisfying our own lofty demands is usually a lot harder than appeasing any client, who in my experience tend to have disappointingly low expectations. Most artists and designers I know would rather work all night than turn in a sub-standard job. It is a universal truth that all artists think they a frauds and charlatans, and live in constant fear of being exposed. We believe by working harder than anyone else we can evaded detection. The bean-counters rumbled this centuries ago and have been profitably exploiting this weakness ever since. You don’t have to drive creative folk like most workers. They drive themselves. Just wind ‘em up and let ‘em go.

2. Truly creative people tend not to be motivated by money. That’s why so few of us have any. The riches we crave are acknowledgment and appreciation of the ideas that we have and the things that we make. A simple but sincere “That’s quite good.” from someone who’s opinion we respect (usually a fellow artisan) is worth infinitely more than any pay-rise or bonus. Again, our industry masters cleverly exploit this insecurity and vanity by offering glamorous but worthless trinkets and elaborately staged award schemes to keep the artists focused and motivated. Like so many demented magpies we flock around the shiny things and would peck each others eyes out to have more than anyone else. Handing out the odd gold statuette is a whole lot cheaper than dishing out stock certificates or board seats.

3. The compulsion to create is unstoppable. It’s a need that has to be filled. I’ve barely ‘worked’ in any meaningful way for half a year, but every day I find myself driven to ‘make’ something. Take photographs. Draw. Write. Make bad music. It’s just an itch than needs to be scratched. Apart from the occasional severed ear or descent into fecal-eating dementia the creative impulse is mostly little more than a quaint eccentricity. But introduce this mostly benign neurosis into a commercial context.. well that way, my friends lies misery and madness.

This hybridisation of the arts and business is nothing new of course – it’s been going on for centuries – but they have always been uncomfortable bed-fellows. But even artists have to eat, and the fuel of commerce and industry is innovation and novelty. Hey! Let’s trade. “Will work for food!” as the street-beggars sign says.

This Faustian pact has been the undoing of many great artists, many more journeymen and more than a few of my good friends. Add to this volatile mixture the powerful accelerant of emerging digital technology and all hell breaks loose. What I have witnessed happening in the last twenty years is the aesthetic equivalent of the Industrial Revolution in the 19th century. The wholesale industrialization and mechanistation of the creative process. Our ad agencies, design groups, film and music studios have gone from being cottage industries and guilds of craftsmen and women, essentially unchanged from the middle-ages, to dark sattanic mills of mass production. Ideas themselves have become just another disposable commodity to be supplied to order by the lowest bidder. As soon as they figure out a way of outsourcing thinking to China they won’t think twice. Believe me.

So where does that leave the artists and artisans? Well, up a watercolour of shit creek without a painbrush. That one thing that we prize and value above all else – the idea –  turns out to be just another plastic gizmo or widget to be touted and traded. And to add insult to injury we now have to create them not in our own tine, but according to the quota and the production schedule. “We need six concepts to show the client first thing in the morning, he’s going on holiday. Don’t waste too much time on them though, it’s only meeting-fodder. He’s only paying for one so they don’t all have to be good, just knock something up. You know the drill. Oh, and one more thing. His favourite color is green. Rightho! See you in the morning then… I’m off to the Groucho Club.”

–Linds Redding, a former Saatchi and BBDO art director, died of Cancer in October age 52.

“Power down. Lock up and go home and kiss your wife and kids.”

Read more of: “A Short Lesson in Perspective”.

The Daily Edit
The New York Times Magazine : Richard Mosse

 

Monday: 12-31-12

Design Director: Arem Duplessis
Director of Photography: Kathy Ryan
Art Director: Gail Bichler
Deputy Photo Editor: Joanna Milter
Photo Editors: Stacey Baker, Clinton Cargill, Amy Kellner, Luise Stauss
Designers: Sara Cwynar, Hilary Greenbaum, Drea Zlanabitni

Photographer: Richard Mosse

 

*masthead not published picked up from 11/12/12

This Week In Photography Books – Alec Soth

by Jonathan Blaustein

I signed up for Instagram a few months ago. As ridiculous as it sounds, I use my Ipad to shoot the photographs. It’s a crappy camera, but what I love most is that I see something, reach for the tablet, and make a picture. It’s perfectly unprecious, and I appreciate that the platform engenders occasional creativity in me, nothing more.

Normally I stay away from the day-to-day controversies in cyberworld, but this Instagram Term of Service kerfuffle is too good to pass up. We can all be as outraged as we like, and feel free to think that way. (Which comes first, I wonder, the liquor or the pitchforks? Wouldn’t you have drink first before you went out to hunt Frankenstein’s monster?)

Can we not acknowledge the silliness of trying to commodify the random, meaningless little compositions we create? If there are billions of these things (photos) getting made every day, how much could any one of them truly be worth? Value is traditionally derived from scarcity, for heaven’s sake.

How much money do you expect to lose when Instagram charges some dumb company $.00037 to put their ad next to your filtered photo? Does anyone actually think they’ll be denied untold riches from Mr. Zuckerberg’s secret vault? (I’ll have the rubies, thank you.)

Rather than focus on the news cycle, though, I wanted to write this last column of the year with a more important message. In the time I’ve been writing here, (2.5 years,) it seems as if the publication industry has started to stabilize, as has the American economy. So, many of you are off the proverbial ledge, worrying about how to pay the mortgage. At least, I hope that’s true.

So, for 2013, as we all emerge from perma-fear-mode, why not take a risk? Try something new. Learn a new skill. Make a conscious effort to improve yourself, and your knowledge base. Embrace the New Year with a sense of opportunity, rather than fear. (And of course I’ll try to do the same.)

Why am I off on this rant today? Why no mention of the wife and kids? Because I just finished looking at Alec Soth’s “Looking for Love 1996,” published by Kominek, and it seemed like the perfect catalyst for a “stretch yourself” message today. (Plus, that was the year I graduated college and took up photography, so I couldn’t resist the chance to wax philosophical.)

According to the text, Mr. Soth began investing in his photographic talents while working at a commercial printing facility in 1996. He would print other people’s birthday photos all day long, and then go out at night to drink and photograph away his misery. He also admits, after the statute of limitations has probably run its course, that he would make his own prints and sneak them out at night, wrapped around his legs. (Cue vision of the robot dance.)

I know Mr. Soth has many, many publications on the market. I don’t know if you should buy this one to add to your collection. That’s up to you. But his photographic style, though raw, is certainly on display here. He walks the line between pathos and poking fun at people. The photos display an eye for detail, and the ability to celebrate the awkward moment, rather than gut it like a branzino destined for the grill.

There is a bit of a time capsule feel to the book. It’s all in black and white, which is not the way we know Mr. Soth’s best work. It really is a cool little object, and ends with a dorktastic self-portrait. The artist, lacking his now-famous beard, lounges back in a tuxedo, sans jacket and bow-tie. The look in his eye is a bit doofy, but you can definitely sense the beginning of some serious confidence. (What the f-ck are you looking at?)

Let’s all take inspiration from Mr. Soth’s journey. Let 2013 be the time when you too try to build something fresh. I’m not advocating theft, per se. But my New Year’s wishes for you are clear. I hope, this time next year, that you find yourself fulfilled, and capable of new and dynamic things.

Bottom Line: Very cool collection of the artist’s early work

To Purchase “Looking for Love 1996” visit Photo-Eye

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