Photography Contests – The Fix Is In

PART 1

I got this question from a reader recently:

I have entered some of the contests but I always get the feeling that they are fixed to some degree. I have talked to other photographers and they feel the same way.

It always seems to be the same people winning over and over again. Particularly up here in Canada where the market is smaller. I’m guessing that its just the luck of the draw and the more entries you put in the more chances you have because sometimes the photography that does win is crappy. For example photos of celebrities no matter how bad they are always seem to win. I’m guessing that judges also know who the photographers work is considering how high profile some of it is.

I know this sounds kind of bitter and don’t get me wrong because I love to see great photography win and I love seeing stuff that inspires me but sometimes… its frustrating seeing what wins.

Yes, I believe the contests are fixed to some degree. I don’t blame the organizers or the judges necessarily, it really comes down to the herd mentality of the photography business.

First, you have the taste of the judges. Many are hiring from the same pool of photographers and even if they are not there’s the simple math that if two judges kind of like something, then they agree and you have a winner. As opposed to one judge loving something and another hating it. That would be the loser. Add into this the simple economics of the photography business where the people in charge, the owners CEO’s, CFO’s and EIC’s, define successful photography as photography found in successful magazines.

Second, you really can’t look at contests as a source of new talent. They really amount to a nice group back slap for another year in the business doing good work.

Celebrity photography is another matter. Not only is it quite difficult to gain access to celebrities it’s also impossible to get them to participate in an interesting picture. Therefore the bar if much lower for me when it comes to celebrity photography. I know many photographers prefer to focus on the technical aspects of a picture but for me subject matter is 2/3 the battle. Access is a huge deal and hiring people who not only are able to gain access but convince people to do extraordinary things was always high on my agenda.

So, while I don’t believe awesome, incredible photography is hitting the cutting room floor I know some really boring stuff makes the cut because of familiarity and subject matter. That being said, I’ve always looked at the results from contests and found interesting photography that I didn’t know about.

PART 2

I got an email from Geoff Smith about a contest called the Canteen Awards that he recently participated in and thought I might like. After reading this statement on the website my interest was piqued:

Naked Judging Exposed: In too many photo contests it feels like the fix is in: the outsiders’ entry fees pay for the insiders’ prizes. Canteen is confronting this feeling head on. We exhibit the winning images alongside the comments of our judges, Brooklyn Museum director Arnold Lehman and photographer Matthew Porter—even when those comments clash.

Geoff, who incidentially was a runner-up in the contest (congrats man) told me that Canteen is a literary magazine published in Brooklyn, NY and he decided to enter because “the entry fee was only $15 and you got your choice of issue of the magazine as well (the cover price is $10).” Now, not only are they publishing the different rounds of cuts in the contest along with judges comments (here), which is unbelievably insightful and transparent. According to Geoff “they published longer versions of the judges comments, essays really, in the print issue (#6, due out Aug. 1).” And, gave him a full page to respond to the judges comments.

If that weren’t enough, they’re having a show at Powerhouse Arena in DUMBO Aug. 4th-29th, called Naked Judging Exposed: The 2010 Canteen Awards in Photography (reception Aug. 19th) where Geoff says “They also put me in the show and they are exhibiting my entire 6-image entry which, for me, is just bizarre and awesome and I can’t thank them enough, but also shows that they are really walking the transparency walk and not just using the trope of changing how things are done as a marketing or promotional device.”

I think we have a new standard for photography contests. Nice work Canteen.

Real World Estimates – Exclusive Contracts with University Clients

By Wonderful Machine CEO Bill Cramer

Though we now work with nearly 500 photographers around the world, Wonderful Machine started out as a small cooperative of photographers in Philadelphia—sharing equipment, facilities, staff, supplies, insurance and know-how. Sharing those overhead costs is great, but it’s even better when we can develop client relationships that we couldn’t tackle individually. (Here’s another recent post about some other photographer cooperatives.)

One of those clients is a single department of a major university with a regular need for documentary photography. I started working for them nearly ten years ago, when their creative director saw my pictures in a couple of magazines and asked me to meet with her. At that time, their regular photographer charged 1800.00/day plus expenses for unlimited use of his pictures forever. But it was clear they weren’t happy with that photographer. I tactfully explained that I price my work based on usage, not just by time. And if they were willing to structure their licensing agreements that way, they could attract a higher caliber photographer (like me).

We agreed on a rate that covered her basic needs, which were local advertising, collateral (internal and external and including web), and publicity (press kits). To keep the fees within their budget, we limited the duration of use to one year. For anything beyond that (national advertising or subsequent use), we would negotiate an additional fee. We worked up a (non-exclusive) contract, which we tweaked periodically.

Then when I started collaborating with other photographers, I saw an opportunity to introduce them to that client as well. The university’s needs were growing. I was growing out of some of the assignments I was getting from them. So I had to figure out a way to incorporate our other photographers into our agreement.

It occurred to me that at the same time, we were in a position to create an exclusive relationship with the university in a way that could serve both parties better. The client could agree to give us all of their photographic assignment work, and in return we would agree to handle whatever they threw at us. The client would have the benefit of one point of contact (our studio manager) when they needed a photographer or a reproduction file. Our photographers would grow familiar with their people, places, and needs. And our photographers would have the benefit of a steady revenue stream. It’s a classic win-win that we’ve all been enjoying for several years now, and generates close to six figures in annual revenue.

You can see the actual contract and a typical invoice here:

And here’s an explanation of each paragraph:

<DEPARTMENT OF UNIVERSITY> WONDERFUL MACHINE INC.
2009-2011 MEMORANDUM OF UNDERSTANDING

Memorandum Of Understanding was what my client wanted to call our agreement. Clients will sometimes say “memorandum of understanding” instead of “contract” to avoid dealing with their own legal departments. It’s debatable whether this makes any legal difference. I’m confident that the clarity of the agreement is what protects will govern the relationship, rather than what we call it.

AGREEMENT – This agreement between Wonderful Machine Inc., (hereafter “Photographer” or “WMI”), and (hereafter “Client”) governs photographic assignments (“Photographs”), shot between August 26, 2009 and December 31, 2011, and constitutes the entire agreement between the parties concerning those assignments.

I like to give contracts expiration dates. Otherwise, whenever you make changes, you have to nullify the previous contract. It’s messy when you work with a client over a long period of time and it’s not clear which contract governs which project.

RATES – WMI will offer Photographers at the following rates:

A – 225.00/hour on site, plus 450.00 start-up fee, plus incidental expenses
B – 175.00/hour on site, plus 350.00 start-up fee, plus incidental expenses
C – 125.00/hour on site, plus 250.00 start-up fee, plus incidental expenses

In order to be able to handle all of their photographic requirements, we need to offer photographers at a range of skills and price points. Each of our photographers decides on his hourly rate. Then the client decides when they need their “A” team for a particular project.

In cases when I charge for my time, I’m usually billing by the day, not by the hour. However, the typical assignment for a university client like this is a couple of hours. Rather than agonizing over whether a project was a half-day or a full-day, I chose to structure it on an hourly basis. This is one of the concessions I made in exchange for a high volume of work.

The Start-up fee will cover normal pre-production arrangements, normal photographic equipment, digital files captured and delivered by web gallery for editing, and image archiving. There is no charge for the first two hours of round-trip travel time. After that, travel will be billed at half of the normal hourly rate. Incidental expenses may include mileage (at current IRS rate), parking, meals (on full-day shoots), tolls, assistants (as needed, 30.00/hour including travel and load/unload time), reproduction file preparation ($25.00 each), file upload ($25.00 for any number of files) and retouching (upon request 150.00/hour).

Charging by the hour only works when you have a suitable “start-up” fee to go along with it. That start-up fee covers the time it takes to do all the things that any assignment requires, no matter how short the actual shoot is.

Subject to availability, WMI will arrange for photographers in other parts of the U.S. and around the world, at the same contract rates listed above. In these cases, WMI will charge a 75.00/hour production fee to cover the staff time required to find and book the photographer, handle any post-production, image processing, captioning, archiving, and billing, over and above the actual photographer cost. WMI will provide a cost estimate in each case, and will alert the client if the anticipated production fee will exceed $250.00.

Occasionally, the client will need a photographer outside of our area. In cases where they can’t justify the travel costs, we arrange to have one of our other Wonderful Machine photographers handle it.

USAGE – The Client will have unlimited use of the Photographs in any medium and for any purpose, except for national advertising, (which will be negotiated separately), for a period of one year from shoot date, with an extension for images shot within that year and used in the annual report for that year. After that initial licensing period, the Client will pay one-half of the comparable Getty price for any further use of the Photographs. (The Getty price will be determined at the time of invoicing using the Getty Images price calculator, factoring in the size and prominence of the image, the type of media, duration of use, and quantity of publications produced.) The Client may print additional copies of any publication without any additional fee provided there are no significant changes to that publication. The Client may use any of the Photographs on their web site indefinitely without additional charge. Any publication the Client sends photos to for Publicity Use may use the Photographs without time limit, provided the Photographs had a current license when they were sent out.

The client uses pictures in lots of different ways, but mostly within a year from the original shoot. So we struck a compromise that allowed us to offer a modest rate for one year’s use, then bill additional use separately. We wanted to meet their needs without giving away the farm. Tying that additional charge to a stock industry standard eliminates the time and energy we’d otherwise have to spend negotiating. Half of the stock rate seemed like a fair discount given that they hired us to shoot the pictures in the first place.

EXCLUSIVITY – In exchange for these discounted rates and extended licensing, the Client agrees to assign all of their photographic work to Wonderful Machine Inc. If another department at wishes to use any Photographs created by WMI, that party will obtain permission from WMI and pay an additional fee to be agreed upon, except where that publication is specifically promoting , and the licensing period has not expired. Inter-departmental image usage under these terms must be accompanied by the statement, “Images used by permission of  <department of university>”. WMI will obtain permission from the Client before licensing any Photographs to any third party.

This paragraph says that they’re going to use us for all of their photography assignments and that the pictures we make for them will be for their exclusive use. (They do have the right to purchase stock photos from other vendors, which they frequently do.)

PAYMENT – Client shall make payment within 45 days of receipt of invoice.

30 days is more customary with us, but they asked for 45.

COPYRIGHT – Grant of any reproduction rights to the Client is conditioned upon receipt of payment in full as specified above. All rights not expressly granted shall be reserved by the Photographer.

This is a subtle but important point. Photographers lose a lot of leverage the moment they deliver pictures to a client. Here, it’s clearly stated that if the client uses the pictures and then chooses not to pay, they’re in violation of copyright, which gives the photographer a lot more leverage to collect. As a practical matter, it doesn’t mean that we expect to get paid before the client uses the pictures. It’s really just to protect ourselves from deadbeats.

CANCELLATIONS, POSTPONEMENTS, RESHOOTS – In the event of a cancellation or postponement of a shoot by the Client or subject, Client shall pay for the time and expenses incurred by the Photographer up to the time of the cancellation. If a shoot is canceled within 24 hours of the shoot, Client shall, in addition, also pay 100% of the fees of any subcontractors booked for the job.

As I’ve mentioned in previous posts, cancellation policies should be exercised with care (think about the last time you canceled your dentist appointment.)

INDEMNIFICATION – Client indemnifies and holds the Photographer harmless against any and all liabilities, claims, and expenses, including reasonable attorney’s fees, arising from Client’s use of the Photographer’s work.

I’ve never had a liability situation come up, but you never know. I think it’s reasonable for photographers ask for this protection in cases where they could be exposed to a law suit as a result of a client’s negligence. In the same way, it’s customary now for clients to ask this of photographers. I checked with our insurance company to make sure we were covered for it.

AUTHORSHIP CREDIT – The Client will provide a credit in the name of the Photographer whenever practical.

Often, it’s not practical for a non-editorial client to credit photographers. But in cases like a brochure where graphic designers and printers are often credited, it would be reasonable to credit a photographer as well.

TURN AROUND TIME – Normal schedule for web photo gallery or final file preparation is 48 hours. There will be a 50% surcharge for 24 hour service, and a 100% surcharge for same day service. Client will place all orders by email and also call to advise of any rush orders.

I charge 25.00 for a reproduction file prep for an editorial or institutional clients, which is relatively nominal. (I typically charge 50.00 to corporate clients and bundle the file prep charge into the retouching fee for advertising clients.) The rush charge keeps me sane and keeps clients from expecting everything immediately.

TEAR SHEETS – Client will provide Photographer with two entire copies of any publication his Photographs appear in.

Tear sheets are often good for my portfolio and they help me track usage.

If you have any questions about this contract or any others, please feel free to contact our lead producer Jess Dudley at jess@wonderfulmachine.com or 610.260.0200.

Photography And Video Blog Of The Los Angeles Times

Framework, the photography and video blog of the Los Angeles Times, celebrates the power and explores the craft of visual storytelling. The blog highlights the work of Times photojournalists who, frame by frame, document the drama, the emotion and sometimes the humor of life. Framework also aims to serve as a resource hub for photography, multimedia and video enthusiasts who share our passion.

More: Framework .

Treesaver – Porting Magazines Online Just Got Easier

Wow, Roger Black is at it again. After releasing the controversial magazine and newspaper design templates Ready-Media he’s got his hands on a platform for publishing content online that will automatically adjust the layout to the size of the screen. With the recent announcement that Kmart is selling a 7 in. tablet for $170 bucks and the Android OS being sold in every size and shape of phone available the hand made rigid templates media companies use to publish content online are looking to become a very costly portion of the bottom line. In comes Roger with Treesaver to save the day:

Adaptive Page Sizing Demo:

Continuous Reading Demo:

Nomad Sees Content Oasis in Mag Desert

While many Web sites (you know who they are) subside on aggregation or free labor, Edmiston sees Nomad as providing a sustainable source of work for journalists. “We wanted to create something where people who create good content could actually share in the money that is generated by their work,” he said.

via Mediaweek.

Ask Anything – Printed Portfolio vs. iPad Portfolio

Former Art Buyers and current photography consultants Amanda Sosa Stone and Suzanne Sease have agreed to take anonymous questions from photographers and not only give their expert advice but put it out to a wide range of photographers, reps and art buyers to gather a variety of opinions. The goal with this column is to solicit honest questions and answers through anonymity.

QUESTION:

I am a photo assistant and studio manager that is taking steps to go out on my own, getting everything in place before the storm. Or at least what I hope will be the storm of work coming my way. Trying to stay positive here. Getting started is hard hitting, financially, so every decision I make I’m putting a lot of thought into, what tripod to invest in, cases, website, etc. There are so many options out there. Now I’ve reached portfolios. I just redid portfolios for a photographer I work for. This photographer dropped thousands on beautiful new portfolios and prints. They are really lovely. Whenever I contact others about this photographer’s work, or am contacted about it, never do they want to see the printed version. They simply say, send me a link to the website, or send a digital portfolio focusing on this. This really makes me wonder if I should be spending the time and money to print my work. I’ve heard of other photographers sending around an ipad with their work instead of a printed book. While I find it rather silly, as many computer screens are larger than the ipad, in which case I think you will get a better experience with the images, it does make some sense as well. At least you can control the color and quickly revise the images as necessary. I’ve heard what photographers think about this, but I’m wondering what art buyers, photo editors, and you think of this.

Amanda and Suzanne:
A portfolio is your visual voice that allows you to tell the story/journey of who you are creatively. We hope that portfolios will continue to transform, but we believe will continue to exist in some form. The website and the portfolio still stand as 2 separate entities and each tells your story differently.

ANSWERS:

ART PRODUCER:

I think if you’re going to be a photographer… be a photographer… save your money and have your book printed on nice paper. But, it really all depends on who’s asking and what they are asking for. Maybe the job is shooting something that will only go online. Look, I know that showing your books digitally is easier, but believe me there are still a lot of traditional clients, AD’s & AB’s who like to see a portfolio. Most still do. Let’s put this way, have ever gone to see an apartment that you saw online and when you arrived you can’t believe it’s the same apartment. Photoshop is beautiful thing. Not to say you can’t photoshop images and print them in your printed portfolio. You can. I just think touching and feeling it gives clients, AD’s & AB’s a lot more to talk about.

BTW: I just finished A job that sent books all over the place. Not just the photographer, but hair, make-up & wardrobe stylist as well. It pays to be prepared. Keep in mind that if you only have one book, be creative and tell clients all your books are out… they’ll want you more.

ART PRODUCER:
If I were a new photographer, I’d invest in 1) a killer website, 2) an iPad portfolio and 3) and FTP service.

Don’t get me wrong; as a Print person, I love a beautifully crafted physical portfolio. But the reality is, the iPad is already revolutionizing portfolio showing. It does everything I would want a portfolio to do: it’s easy to use; the images look great; I can pass it around; I can view multiple portfolios at will; shipping is cheap!

As a photographer, you can customize it to each client and it’s cheaper than printing out multiple physical portfolios.

I have to admit, I’ve requested fewer and fewer physical portfolios of any kind over the past year. Photographers have become more techno-savvy and can provide me links or PDFs to what I need to see.

That’s where the FTP service comes in. Rather than sending large files via email, send links to your work via an FTP site. There are several out there, some entirely free.

ART PRODUCER:
I can’t remember the last time that I called in/used an actual printed book. I first evaluate work by what I see online. If I need more, I’ll ask, but usually I’ll want to see more work digitally. Books are expensive; take time to get to me, etc. I also like showing only relevant shots to our clients. While very beautiful, I can’t do that with an already put together book. I’m a big fan of treatments (previous post on treatments). They go along way with clients and with my creative team. These are catered to a particular client/project and show insightful ideas that relate directly to my client/project. I’ve been using these in replacement of a book.

To Summarize: Have something PREPARED and READY waiting to go out. 3 different buyers and they both say to be prepared – please listen to your potential clients.

Call To Action: print your book, or buy the iPad you have been dying to buy, and/or get your digital/virtual portfolio together. If budget allows we vote for all 3. If budget is tight and $500 is more realistic, then the iPad. If budget is $0 – virtual all the way.

If you want more insight from Amanda and Suzanne you can contact them directly (here and here) or tune in once a week or so for more of “Ask Anything.” Amanda and Suzanne review your comments for 2 days, and then they are off researching next week’s question.

500 Photographers

Here’s a great resource many creatives will want to bookmark: http://www.500photographers.com

Most of the photographers will be familiar to everyone but it’s still a great place to go poke around and run into work you were only vaguely familiar with. Plus they’re only on #88 so there’s lots more to come.

500 photographers is a weblog that posts 5 active photographers a week for 100 weeks. The photographers can be from any discipline within the photographic range, but they have to be worth looking at and have a certain level of quality. When we get to number 500, we will have a deep database of great photographers.

500 photographers is done by Pieter Wisse, a photographer himself based in Rotterdam, NL and owner of Four Eyes Photography & Art

500photographers

Newsweek Sold for $1

The Daily Beast is reporting that Sidney Harman–-a 91 year old billionaire who made his fortune partially as the Harman in Harman/Kardon–purchased the magazine from the Washington Post Co., yesterday for a dollar. They’ve also gotten their hands on the 66 page sales memo that was given to prospective buyers and paints a clearer picture of the debt he assumed as well:

Revenue dropped 38 percent between 2007 and 2009, to $165 million. Newsweek’s negligible operating loss (not including certain pension and early retirement changes) of $3 million in 2007 turned into a bloodbath: the business lost $32 million in 2008 and $39.5 million in 2009. Even after reducing headcount by 33 percent, and slashing the number of issues printed and distributed to readers each week, from 2.6 million to 1.5 million, the 2010 operating loss is still forecast at $20 million.

Dig deeper into the document and the numbers get worse. Newsweek lost money in all three of its core areas in 2008 and 2009: U.S. publishing, foreign publishing and digital. Even with the smaller guaranteed circulation, it still retains $40 million in subscription liabilities owed to readers. And then there’s Newsweek’s lease foibles: last year, it paid $13 million in rent, a startling figure for a company of its size.

More here.

NY Magazine’s Daily Intel does a little head scratching at the logic of buying the magazine without a way to shore up back office expenses by combining it with another magazine like the recent BusinessWeek purchase by Bloomberg.

It’s quite possible this will remain a pet project for the new owner and a radical turnaround is not in the cards, but wouldn’t it be awesome if he hired someone to implode the business model and find a new path. My previous back of the napkin calculations into running a magazine tell me that a very tiny percentage of the expenses are the actual content.

[For fun, here’s what Newsweek had to say about the internet in 1995.]

I believe we owe it to our children to tell them that the profession of ‘photojournalist’ no longer exists

Searing commentary on the state of photojournalism by Neil Burgess, former head of Network Photographers and Magnum Photo, two time chairman of World Press Photo and owner of NB Pictures.  Read the whole thing on EPUK, but this tidbit should get you fired up:

Seven British-based photographers won prizes at the ‘World Press Photo’ competition this year and not one of them was financed by a British news organisation. But this is not just a UK problem. Look at TIME and Newsweek, they are a joke. I cannot imagine anyone buys them on the news-stand anymore. I suspect they only still exist because thousands of schools, and libraries and colleges around the world have forgotten to cancel their subscriptions. Even though they have some great names in photojournalism on their mastheads, when did you last see a photo-essay of any significance in these news magazines?

via

This doom and gloom on the state of photography/magazines/newspaper is all good blog fodder, but the takeaway for me has always been that publishers are in hiding and any path to the future will be forged by people who don’t work for them. Financing of accountability journalism by non profits is a solution that’s been talked about by Clay Shirky (here) and it appears that most of the significant work will come this way for the time being (based on that stat Neil gives about World Press).

Summer Gallery Scene In Santa Fe, NM

Correspondent Jonathan Blaustein is back with a report from the summer gallery shows in Santa Fe.

Since the last article I wrote for APE, I’ve spent the summer doing the usual things. Making new photographs for “The Value of a Dollar,” weeding in the yard, and running after my young son. Average summer duties. Beyond that, I released a limited edition print to benefit the UN World Food Programme through the collect.give, had the opportunity to hear public lectures by Jonathan Torgovnik, Mary Virginia Swanson, Christopher James, Cig Harvey through the Santa Fe Workshops.

But unlike New York, which quiets down in Summer, in Northern New Mexico it’s high Season. That means busloads of tourists. And tourists like art. So many of the big blockbuster photo exhibitions take place now, rather than in the Fall or Spring. The book designer and blogger Elizabeth Avedon did a blog post previewing the Santa Fe summer scene a couple of months ago, so I thought I’d go see what was on the wall, and report back to the APE audience.

photo-eyeI began my little adventure at photo-eye, which is undoubtedly the photography institution in Santa Fe. The owner, Rixon Reed and his crew recently celebrated their 30th Anniversary. They offer a lot to the community, including a great photo-book store, a sleek photo gallery, and a program of public events and artist salons. The current exhibit in the gallery is a three-person show featuring work by Edward Ranney, Mitch Dobrowner, and Chris McCaw. All three work in black and white, and have differing perspectives on the landscape.

Edward Ranney, a long time NM resident, just published a book with Lucy Lippard that investigates the nearby Galisteo Basin. It was home to pre- and post-Columbian Native American culture for centuries. Ranney’s stark photos are printed without heavy or dramatic contrast, and create the impression of timelessness. Some images depict remnants of earlier cultures, and some do not. Together, they give the impression that the land, with its volcanoes and rocky cliffs, works with a timeframe that mocks the ephemeral.

Mitch Dobrowner’s large-scale landscape prints, by comparison, are dramatic and literal. They’re very beautiful, to be sure, but lack imagination. One exception, a triptych of clouds moving across Shiprock, in the Navajo Nation, is tremendous. Particularly if one has traveled through the Four Corners, as the natural beauty juxtaposes against a hard-core culture of poverty and isolation.

Chris McCaw’s photographs have been exhibited widely of late in NYC, LA, and SF. His work is original and visually engaging, and was recently collected by the Metropolitan Museum of Art. McCaw uses a large format camera, and allows the sun to burn its way through photographic paper that takes the place of film, utilizing long exposures. So the paper will show the literal mark of the sun, which shares the rectangle with land & oceanscapes. The balance of creation and destruction is timely and visceral. Killer stuff.

Andrew Smith, at his eponymous gallery, has the other major old-school place in town. The gallery had an installation on the wall by William Christenberry that I was excited to see. There were 20 small prints, in frames, leaning against the wall in two horizontal rows, (one above the other,) sitting on a wooden rail. Like much of his work, the images were made of the same subject, re-photographed over time. In this case, it was an old sharecropper’s house in Alabama, shot between 1978 and 2005. In early images, an old blue car is parked in front of the house, and in some an African-American family is standing on the front porch. As the sequence resolves itself, the car and family disappear, and the house slowly degrades to ruin. It’s a powerful depiction of the cold efficiency of time, and a strong metaphor for the problems facing rural society in the United States.andrewsmith

Smith’s gallery also has a ridiculous display of historical work, hung salon-style, in several rooms on two floors. I’ve never been anywhere like it, outside of a major museum. Ansel Adams, Carleton Watkins, Muybridge, William Henry Jackson, Steichen, Friedlander, Eliot Erwitt, and many other legends of photography are well represented. It’s so full, in fact, that I spotted a vintage print by Walker Evans of the Alabama tenant farmer’s wife, the image that Sherri Levine appropriated years later. It was a foot and a half off the floor, down in a corner by a door-frame. That tells you a bit about how much of photography’s history is crammed into this space. Not to be missed.

verveVerve Gallery, on Marcy St, has a huge following in Santa Fe. I’ve seen several shows there, and they tend to have three person exhibitions, from what I can tell. The work leans towards photo-journalism and documentary photography, with some exceptions. They are currently showing two documentarians, Jeffrey Becom and Nevada Wier, alongside digital conjurer Maggie Taylor. The former offerings were not super-interesting to me, but Taylor’s work is fantastic, and worth a visit. She creates surreal images that layer taken and found photographs, arriving at an original vision with a unique color palette. Taylor has been working this way for a while, and ten years ago, before Photoshop’s ubiquity, there would have been a “how did she do that” quality that is no longer to be mined. But the photographs are compelling, creating a stream of characters out of a Greek Mythology, with rams heads and rhinos and fish men.

Monroe Gallery is another of Santa Fe’s photo spots that has a national reputation, as they show historical photojournalism from the early to mid-20th Century. It’s a different period and style than you see at Andrew Smith, but equally relevant to American photography lovers. This Summer, they’ve got an exhibition in the front room by Bill Eppridge. One wall focused on photos of Robert Kennedy during his campaign for the Democratic Nomination in 1968. Very Iconographic. One image showed Kennedy riding in an open convertible with NFL greats the “Fearsome Foursome.” It stopped me, due to the reference to his brother’s assassination, of course, but also because it seemed like such an anachronism. Can anyone imagine a scene like that transpiring in 2010?monroegallery

The back room of the gallery had several walls of classic photographs of famous people, hung salon-style. It’s a strange, fascinating mash-up of Marilyn Monroe, Winston Churchill, JFK, MLK, Ghandi, Jackson Pollock, Pablo Picasso, Stravinsky, Frank Sinatra, Albert Einstein and more, photographed by the likes of Robert Capa, Alfred Eisenstaedt, Margaret Bourke-White, and Arnold Newman. History; commodified.

eightmodern

Eight Modern is a relative newcomer, compared to the SF institutions mentioned above. It’s a contemporary art gallery in an old adobe building, just off of Canyon Road.

While they often show painting and sculpture in a beautiful setting, the June/July show was by the Chicago conceptual artist Jason Salavon. He uses the computer

to make original work from historical masterpieces, and shows digital projections, video installation, abstract prints, and digital C-prints, which I’d classify as photographs.

The front room contained two pieces that were haunting, smart and original. Salavon created montages of portraits by Velasquez and van Dyck that show just the ghostly suggestion of classical portrait sitters to create a meta-portrait. The layers of brown and ochre, and the subtle look of under-painting, are rendered digital and morphed into hyper-real. The spot where the face resides is not recognizable, per se, but is lighter in color in just the way to suggest what it was. It was probably the best work I saw on my gallery crawl. (But that bespeaks my bias towards the contemporary and conceptual, obviously.)

Finally, I saw one show down I-25 in Albuquerque at the Richard Levy Gallery. I’m including it because why not, as Levy shows contemporary international work in a great downtown space. (And I happened to be in ABQ briefly one day.) His current exhibition is by Manjari Sharma, the Mumbai and New York based photographer whose “Shower Series” has gotten lots of exposure on the web. (Burn Magazine, Lensscratch, Fraction Magazine’s blog & more.) While I’ve seen the jpegs many times, it was good to experience the large prints on the wall. She’s photographed a mix of attractive, multi-racial people who agree to take a shower in her apartment. None of the photos depict the subjects looking at the camera. They’re caught in what appear to be private, contemplative moments. So while the work is visually engaging, I was interested in the way it called attention to the artificial nature and forced intimacy of photographer/sitter relationship.

Well, that was a lot of information, I know. If you’ve made it this far into the article, you’re obviously interested in photography, or Santa Fe, or both. That, or it’s quiet today and you have some time to kill. Regardless, I’d encourage a trip out to New Mexico if you’ve not been before. All the above galleries show high quality work on a regular basis, and you can add Site Santa Fe, the NM Museum of Art, James Kelly Contemporary, Zane Bennett Contemporary Art, and the NM History Museum to the list. And in case you were wondering, I’m not a covert member of the Chamber of Commerce. I assure you.

Grassland consists of 22 full-page c-prints and one digital print tipped in on the inside cover

Several years ago, a self-published photography book could cost an arm and a leg to produce, carrying the potential to be so costly as to deter artists from attempting the leap of photographic publication. But low and behold came the arrival of the print-on-demand book – an exciting new avenue for emerging or mid-career photographers hoping to show their work to a wider audience. In recent years, the photography book business has seen self-published titles overwhelm the market – I see many of these titles on a weekly basis, few of which have caught my eye with regards to content and image quality the way Phil Underdown’s limited edition Grassland has. It is exciting to see a print-on-demand publication emerge with the characteristics and individuality only larger publishers are typically able to achieve.

via Antone Dolezal / photo-eye | Magazine .

Ask Anything – Summertime = Marketingtime?

Former Art Buyers and current photography consultants Amanda Sosa Stone and Suzanne Sease have agreed to take anonymous questions from photographers and not only give their expert advice but put it out to a wide range of photographers, reps and art buyers to gather a variety of opinions. The goal with this column is to solicit honest questions and answers through anonymity.

QUESTION:

Most photographers think that summertime is a time not to do any marketing but if memory serves us correctly it is one the busiest times because of concepting for Spring lines with Fall Shooting as well as Back to School and year-end car sales. What are your thoughts about how photographers should be marketing while creative folks are so busy in the concept phase??

Amanda and Suzanne:
Well, most American’s do not take holiday for weeks on end (like we should) – so we are always working through the summer time. Market, Market, Market…

ANSWERS:

ART PRODUCER:
ANYTIME should be the time to promote ones’ self. The traditional “seasons” of retail have dissolved somewhat because of CGI and because retailers often have to work so far in advance. Advertising has become far less predictable with the current economic crunch as well.

Marketing should be a consistent, pre-determined activity. It should not be a one-time event and it should not be in one medium only. Think about what advertisers do: market to multiple “channels” (media) and target their marketing efforts so less money is wasted on people less inclined to buy.

What could be more of a concern is the compression happening at agencies. With the myriad of layoffs, there are fewer educated buyers out there. Entry points into each agency or company may have changed.

CREATIVE DIRECTOR:
I think there is no bad time to advertise. You may hit the AD with an image that inspires how he/she approaches the design solution. I know this has happened to me … And when it comes time to execute the design … Why not hire the photographer who’s work inspired the design (providing the body of the photographers work holds up).

One other thought on advertising … That game has drastically changed in the last 3-5 years. Personally, I dislike emails (If I smell marketing … delete) … Not a fan of postcards (99% hit the trash within 10 seconds of it being in my hand). If you haven’t read the book “Crush It” … Please do. It’s one of the best books I’ve read regarding social media, building a fan base and turning into a profitable business.

ART PRODUCER:
This is two fold. Yes, Fall, Holiday and Spring campaigns are being concepted/developed, however vacation time is usually also kicked into hyper-drive. I’d still get out there and show and talk about work. Just be realistic about the creative turnout when showing work. If you were just meeting with an Art Buyer only, this wouldn’t apply. Though just keep in mind, someone is working on the upcoming work/campaigns. If it fits with a particular concept/idea it’s a good thing regardless who sees it. I’ve also seen shown work, inspire a particular project, and in that case it’s pretty much a done deal on who’s shooting it. This then becomes a true project of collaboration. Nothing is more relevant than when it applies to the now.

Tip: Also an afternoon meeting with some cookies/snacks goes a long way. It helps me initially wrangle the attention of creatives. It doesn’t have to be anything expensive or particularly pretty. This time slot may not work for everyone. I just know my creatives and how they work best. See if you can pry some of this info out of whomever you’re meeting, if more than just the art buyer is expected.

To Summarize: We ask and ask and it’s always the same answer, ALWAYS keep marketing regardless of time. If someone is away, their mail will be waiting for them. Take time, produce something special and invest in consistency and for the long term.

Call To Action: Where are you spending your marketing dollars? Map out your plan and start marketing today! Look at your options: Social Media, Mass Direct Mail, e-promotions, In Person Marketing (events, meetings, etc…), Specialized Marketing (targeted and high end), etc… Lastly look at the time you have available and see what options works best for you. We recommend picking 2-3 options and then adding to it as time and finances allow.

If you want more insight from Amanda and Suzanne you can contact them directly (here and here) or tune in once a week or so for more of “Ask Anything.”