For those of you who read this blog on rss or get an email with the post in it you may be reading this now simply because I’ve never written a headline like that or because you have enough trust built over time that there’s usually something worth checking out. But, what if you didn’t know me. What if this was the first time you’ve ever heard of this blog. Would you still have a look?
I doubt it. And, yet I get emails from photographers all the time that simply say “Check out my new photos” or “New website up check it out” and I can’t figure out why you wouldn’t throw in a line or two explaining exactly what’s in there that’s worth checking out. Certainly, if I know you and like your work and I’ve been waiting 5 years for you to update your site then yes I’m headed there immediately but otherwise it just depends on what’s going on the day and the week the email arrives. I’m pretty sure people do it this way just in case I’m not interested in whatever you just took a picture of, so I will click anyway and discover what an awesome photographer you are. But, I know it would be way more effective if you simply said you updated your athlete portraits with a new group of hockey players shot in a portable studio (hey, I need someone who shoots athletes with a portable studio).
If we’re not there already, eventually it will get to the point where it’s just not possible to click on all the emails. I can’t imagine what the volume of marketing email is like now for photo editors and then art buyers get 10 times that, so do us all a favor, tell us about the pictures.









