The Daily Edit – Friday
11.11.11

- - The Daily Edit

Vanity Fair

 

Design Director: David Harris
Art Director: Julie Weiss
Photography Director: Susan White
Senior Photography Producer: Kathryn MacLeod
Senior Associate Photo Editors: Sasha Erwitt, Susan Phear
Photographer: Jason Bell

Note: Content for The Daily Edit is found on the newsstands. Submissions are not accepted.

 

Heidi: How many days did this take to shoot?
Jason: Just one – we met at 11am and finished about 10pm which included hair make up and doing the stills and film. I prefer to work first to stop the subject getting bored and tired.

Was Courtney involved in the creative process?
No. She was involved in styling choices but in terms of concept etc. she totally left it to me. She just said “I’m putting myself in your hands.” I was very pleased that she liked the results. She called me up afterwards to say how much she liked it all.

The video lighting is different than in the printed version, were they done simultaneously?
Yes they were done pretty simultaneously, we constantly switched from one to the other which makes things move faster.

During filming what is your role? I saw there was a cinematographer, how is that role shared?
I am the director so I say what I want and how I see it and then taking suggestions from all of the crew. I came up with the story beforehand and then discussed with the cinematographer the best way to achieve it. He operates the camera and then I view playback and change things. And I direct the subject always. It’s less confusing for them if it’s just me all day shooting the stills and blocking their moves etc.

Do you think you were selected because of your motion experience?
On this job yes, I work for Vanity Fair a lot anyway, but I heard that they really wanted a film for this one and had liked my previous films for them so were keen for me to do it.

Was that opening/closing shot difficult?
My poor cinematographer (who is great) was very game and got in the water in just his boxer shorts to get that shot. It was not a hot day…. when I discussed the concept of the shoot with him beforehand he had suggested an underwater shot so he only had himself to blame, but he did a great job. I was very keen from the start that it opened and closed the film to give a sense of entering this other world.

What advantage to you feel you have by being the only artist an agent represents (Robbie Feldman)?
It feels like more of a collaboration. We are obviously a bit more involved with each other than if I had an agent representing 10 others. So, we can work more closely together and discuss all aspects of the process. And there’s a shorthand because he always knows very precisely what is going on. I have to stay busy, but that works because I like to be busy.

Heidi Volpe

There Are 2 Comments On This Article.

  1. WOW! How could I not know about Jason? He’s just become a instant fave. What a classy and diverse body of work. Love the Vanity Fair short. : >