The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Stanley Greenberg
Waterworks, an exploration of New York City’s water supply and wastewater treatment systems, was originally published in 2003. This new and expanded edition is a complete reworking of the book, featuring 362 photographs, made between 1992 and 2024, and two new large, folded insert maps. Greenberg visited reservoirs, aqueducts, tunnels, gatehouses, water supply and sewer pumping stations, water tanks, wastewater treatment plants, stormwater retention facilities and maintenance covers throughout the watershed and around the city. The maps identify over 400 sites in the system, from upstate reservoirs to abandoned systems and tunnel shaft sites. In the late 1990s, Greenberg received unprecedented access to photograph the system, which made much of this work possible. After 9/11, all facilities were closed to the public. Since then, Greenberg has located hundreds of sites in plain view but largely unknown and unidentified; anonymous street furniture invisible to most people. The book and map — a field guide for anyone called to their own exploration — show a mostly underground and hidden system. The map is based on field investigations and historical documents and is designed by Greenberg and Larry Buchanan.
To see more of this project, click here
To purchase Waterworks, click here
Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.
Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.
As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.
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