From the comments in the newly helmed Magnum blog:
“When the photographers ask you why they should participate in such a thing, what’s the answer?”
What a great question Mike. Here is my thinking in a nutshell:
If Magnum is still around in ten years, I think it will be because Magnum has learned how to become its own producer. Rather than waiting for some new online magazine to rise from the ashes of print media, Magnum has the opportunity to become its own content-provider. But to do this, Magnum needs to learn how to work in quick-moving media like this blog. I see the Magnum Blog as a kind of training camp for things to come. (Such as InSight, but more on this later).