The Weekly Edit: Who Shot it Better?

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Bon Appetit

Creative Director: Michael Axe
Deputy Art Director: Mike Ley
Photo Director: Alex Pollack
Photo Editor: Susan Getzendanner

Photographer: Michael Graydon
Food Stylist: Nikole-Kerriott

 

 

 

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Martha Stewart Living

Creative Director: Matthew Axe
Deputy Design Director: Jen McManus
Photo Director: Jennifer Miller
Deputy Photo Editor: Linda Denahan
Photographer: Anna Williams
Food Styling: Jennifer Aaronson

 

 

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Food Network Magazine

Creative Director: Deirdre Koribanick
Art Director: Ian Doherty
Deputy Art Director: Marc Davila
Photo Director: Alice Albert
Deputy Photo Editor: Kathleen E. Bednerek
Photographer: Johnny Miller
Food Styling: Christine Albano

 

 

 

Heidi Volpe

There Are 26 Comments On This Article.

  1. Bon Appetit is my favorite. Least cluttered and the pattern on the plate resonate with the patterns on the cookies.

  2. photographically / lightingwise speaking they are very very much the same. the rest is a matter of audience and hence taste.
    me? i would really like to know how the bon appétit cookies taste though. the others look like they are more predictable. ;)

  3. Ooooh, tough one. The Food Network is the weakest but really because of the design and layout–so jam packed and cluttered with typeface and colors and different fonts–not really the fault of the photographer. But the Bon Appetit is really unique–it’s both whimsical and chic. So, I think that’s my favorite.

  4. There’s an editor’s note in Food Network, they tried the cover with a background of green sprinkles ( but said it it looked like a 70s plush carpet ) so they nixed it but did offer this tip for baking needs: 6lbs of sprinkles for $24.99 at supplyvillage.com.

  5. I strongly prefer Bon Appetit’s cover. I love the graphic lines of the plate, the color choice for the cookies, and their pattern. Moreover I want to bake and eat these cookies. Martha Stewart Living’s cover seems stale (pun intended) like something I see every year.

  6. To me, Bon Appetit is a clear winner. Clean and fresh. Those are the committee’s that oily want to eat. That’s the magazine I want to read. I also like the white balance that BA uses for most of their images. Just touched with a little blue.

  7. Darrell Eager

    Best is Bon Appétit! Food Network looks like Food Network and Living looks like Food Network except the lighting is a little better.

  8. Bon Appetit for sure…. Love the arrangement of lines and angles with the circular plate/circular cookies.

  9. Robin Rowe

    Bon Appetit – stunning use of color and crisp design. Perfect for those looking to make an impact on the season.

  10. bon appétit! I love the modern color scheme and graphic arrangement. Although unconventional for holidays, I find it refreshingly out-of-the-box. Eye catching and wonderfully executed

  11. I really love that bon appétit! cover. One small note: I think you have a typo on one of the names—I’m pretty sure it should be Kathleen E. Bednarek.

  12. Well, I guess the question is “who shot it better?”. The answer is, the shots are all about the same. The BA photograph is ‘a little’ more to my taste though. The others, MSL and FN are too studio for me and takes away the yummy factor of the cookies. They’re also, dare I say, too cookie cutter. Sorry. But, yes… they are very expected… no surprises. So, What is Bon Appetit for $100 Rob or Heidi. Then if your talking about what cover gets me to walk over and snatch it off of the stand I’m going to have to say BA again. The BA cover has great type and obviously has a little more thought in it, design wise. Also, I’m a dude. The BA cover cookies look like something I could make and bring to a party and get some high fives. The other cookie covers are, well, feminine… yes, I like to bake too.

  13. Peter Metz

    Have to go with Bon Appetit. Strong, contemporary direction. Grabs the eye in a very fresh way. Others seem more expected. We’ve seen it 100 times before. My $.02 and worth every penny.

  14. I wonder if it’s better (bon appétit naturally) because it it all seems to come so well togheter. As if every element exists in consideration and playful interaction of the other. Photographer, stylist, editor, director and designer alike.
    I also think the photography works better because, while highly stylized, it gives a sense of in situ, which brings me, the viewer into the story too.
    And wow, so glad I now know of Michael Craydon. Amazing sensibility.
    Thanks APE & Happy new year everyone. xt.

  15. scott Rex ely

    This “who shot it better thing” is like judging a guitar contest where everyone plays the same song but you have to ignore the production quality, the rest of the band, the accoustics of the venue and the subsequent recording. It’s hard to ignore the synergy of it all if you ask me.

  16. scott Rex Ely

    I think with newsstand sales you have to look at the ubiquitousness of cookies and I would find it difficult to believe that the same people who buy any of these magazines on a regular basis would choose one over the other based on the photography. I think the brand recognition would already be established and shoppers would actually read the cover to see what might entice them to look further into any of those choices based on that shopper hunting for something new or different and their own previous history with those pubs. I can see that Bon Appetite might drive more visually savvy folks to pick it up and at least look at at it, but I think those shoppers are already inclined to read the magazine anyway. I think the photography just helps support the image of the brand. Maybe try comparing something between Saveur, Bon Appetite and Garden and Guns.

    • When I say perform the best I meant for that title. You can’t compare sales between titles but you can see which cover out performed relative to others that year or previous years with similar themes. The image is the cover, it’s the most important part.