Promos Of The Year 2015 – Booklet

There seem to be 7 popular types of promos (postcard, pack-of-singles, multi-panel, foldout, newsprint, zine and booklet). Of all 7 the booklet is the most difficult to get right. The printing and design need to be at a certain level to appeal to the advertising and editorial community but the real killer is the edit. Get it down to the best images, making a great sequence and stopping while you are ahead are all hallmarks of a great promo booklet. Here are many that I found compelling in 2015:

Mattia Balsamini

https://www.instagram.com/mattiabalsamini/

Matt Sayles

https://www.instagram.com/msayles/

Kyle Johnson

https://www.instagram.com/KJPhotos1022/

Angela Cappetta

https://www.instagram.com/angelacappetta/

Elizabeth Weinberg

https://www.instagram.com/eliz/

Richard Schultz

https://www.instagram.com/rschultzphoto/

Christopher Simpson

https://www.instagram.com/chrisrsimpson/

Eric Ray Davidson

https://www.instagram.com/ericraydavidson/

Chris Sembrot

https://www.instagram.com/sem_brot/

Ilan Rubin

https://www.instagram.com/studioilanrubin/

Callie Lipkin

https://www.instagram.com/clipkin/

Nader Khouri

https://www.instagram.com/naderkhouri/

Joseph Llanes

https://www.instagram.com/josephllanes/

Keate

https://www.instagram.com/keatestudio/

Jose Mandojana

https://www.instagram.com/jose_mandojana/

Joe Pugliese

https://www.instagram.com/joepug/

Ture Lillegraven

https://www.instagram.com/tlillegraven/

Ben Rayner

https://www.instagram.com/benrayner/

Sam Kaplan

https://www.instagram.com/samkaplanphoto/

Meredith Jenks

https://www.instagram.com/meredithjenks/

Lisa Weatherbee

https://www.instagram.com/jungletimer/

Carlo Ricci

https://www.instagram.com/carloricci/

Jasmine Safaeian

https://www.instagram.com/reachyasi/

Tony Harmer

https://www.instagram.com/tony_harmer/

Sarah Silver

https://www.instagram.com/sarahnami/

Patrick Strattner

https://www.instagram.com/patrickstrattner/

Mark Lipczynski

https://www.instagram.com/marcdonalds/

Derek Swalwell

https://www.instagram.com/derek_swalwell/

Tara Donne

https://www.instagram.com/taradonnephoto/

Dominik Pietsch

http://dominikpietsch.com/

Heather Perry

https://www.instagram.com/heathfish/

Craig Cutler

https://www.instagram.com/craigcutlerstudio/

Elizabeth Cecil

https://www.instagram.com/lizcecil/

Kristopher Grunert

https://www.instagram.com/kristopher_grunert/

Darren Braun

https://www.instagram.com/darrenmonster/